What are the questions most often asked of any recruiter (or recruitment guru) who espouses the benefits of using social media in recruitment:
- Does it actually work?
- Can I actually hire somebody by using Social Media?
- Where does direct sourcing fit into this mix?
- Is it really an integrated approach or just another series of 'latest greatest' attempts to change the recruitment continuum?
Lennart Sloof, a keynote speaker at Social Recruiting Conference 2010 in London on 30 November, is going to share not only the strategy and tactics that he delivers as Manager Online Employer Marketing (formerly known as ‘e-Recruitment team’) at Deloitte in The Netherlands, but will discuss what they have spent in all channels: job boards, headhunting, contingency agencies and social media and, most importantly, how they measure the Return on Investment (ROI) of the success of each channel. Today his team is working on a daily basis on content management for the career site and all social media platforms. Everything is being monitored by Google Analytics, which results in optimization as a never ending process. Lennart and his team are preparing the Deloitte recruitment team to adopt these new online recruitment sources and make it part of their daily routines. You can listen to his philosophy and session preview in the video below or on RCEURO.COM at http://bit.ly/aiezh5.
This is exactly why Vic Okezie and Alan Whitford have created Social Recruiting Conference 2010, bringing 10 Corporate HR/Recruitment leaders together to share their journeys in creating and implementing social recruiting and direct sourcing strategies. Our audience is coming from across Europe, representing FTSE and Global 250 companies and mid-size employers. Lennart's speaker colleagues will showcase innovative developments in direct sourcing, how to get the best out of LinkedIn and Facebook and share their own journeys, including the bumps in the road as well as the successes.
We believe that delegates will leave at the end of the day with the answer to the question: Does Social Recruiting actually deliver? YES.
What do you think? What are your experiences? Join us on 30 November by registering at Social Recruiting Conference 2010, watch the live video stream hosted on RCEURO.COM and start contributing to the Twitter debate now on the event hashtag: #SRCONF.
In
a sense, today confirmed that. We had an excellent group of delegates,
professional and committed to their industry and their business, eager
to learn from the 3 Talking Heads and the hosts. All 3 of us tried to
engage with the delegates (none of us are what might be considered
wallflowers when it comes to speaking to an audience). We had a few in
the audience who were willing to discuss their company, strategy,
questions and experiences. Feedback from delegates at the breaks and
the post event drinks was excellent, delegates were happy, had learned
and gathered real value from the day. The organisers (Jim and Gary) had
two successful events and the sponsors/exhibitors did well. But for
Felix, Raymond and I, it felt a bit like an opportunity lost - for the
delegates to engage in real debate and discussion with each other
throughout the afternoon (although it did happen during the breaks).
That brings me full circle to Engagement
- the real essence of an Unconference. Track leaders start a
conversation, hoping to guide it a bit and sometimes act as a referee
if required. The participants in the track drive the discussion/debate
-its direction may go places other discussions just cannot reach. In
any session, the engagement of individuals - with each other, with a
track leader or two (if we are lucky) is exhilarating. Learning what
challenges others have (Hey, look at me, I'm not so far behind) or
successes someone is experiencing (Hey, if he/she can do that, we sure
can!) - make it worthwhile flying 4,000 miles and taking a 3 hour bus
ride to get to Madison. As it was worth it for the North Americans who
flew over for #truLondon.