<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/atom10full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:thr="http://purl.org/syndication/thread/1.0" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">
    <title>My 2 Cents</title>
    
    <link rel="alternate" type="text/html" href="http://chadrichard.typepad.com/my_2_cents/" />
    <id>tag:typepad.com,2003:weblog-329919</id>
    <updated>2008-09-21T13:26:58-07:00</updated>
    <subtitle>Rants and raves from the digital media revolution....</subtitle>
    <generator uri="http://www.typepad.com/">TypePad</generator>
    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/typepad/pIei" /><feedburner:info uri="typepad/piei" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><feedburner:browserFriendly></feedburner:browserFriendly><entry>
        <title>Time Warner Cable PhotoShowTV Roll Outs Continue...</title>
        <link rel="alternate" type="text/html" href="http://chadrichard.typepad.com/my_2_cents/2008/09/time-warner-cable-continues-their-rollout-of-photoshowtv-here-is-an-article-from-ced-magazine-thisweek-you-can-see-from.html" />
        <link rel="replies" type="text/html" href="http://chadrichard.typepad.com/my_2_cents/2008/09/time-warner-cable-continues-their-rollout-of-photoshowtv-here-is-an-article-from-ced-magazine-thisweek-you-can-see-from.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-55942654</id>
        <published>2008-09-21T13:26:58-07:00</published>
        <updated>2008-09-21T13:26:58-07:00</updated>
        <summary>Time Warner Cable continues their rollout of PhotoShowTV. Here is an article from CED Magazine this week. You can see from this screen shot of the "Broadcast to TV" option on www.photoshow.com that it is now available in a good...</summary>
        <author>
            <name>chad1616</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Television" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://chadrichard.typepad.com/my_2_cents/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://chadrichard.typepad.com/.a/6a00d8341e476853ef010534b98833970b-pi" style="display: inline;"><img alt="Picture 3" border="0" class="at-xid-6a00d8341e476853ef010534b98833970b " src="http://chadrichard.typepad.com/.a/6a00d8341e476853ef010534b98833970b-800wi" title="Picture 3" /></a>
 </p><br /><div>Time Warner Cable continues their rollout of PhotoShowTV. Here is <a href="http://www.cedmagazine.com/article.aspx?id=158698" target="_blank" title="PhotoShowTV keeps on rolling.">an article from CED Magazine</a> this week. You can see from this screen shot of the "Broadcast to TV" option on www.photoshow.com that it is now available in a good amount of markets. As with anything with the cable industry, it takes time, but it is happening.</div><div><a href="http://chadrichard.typepad.com/.a/6a00d8341e476853ef010534b988bb970b-pi" style="display: inline;"><img alt="Picture 4" border="0" class="at-xid-6a00d8341e476853ef010534b988bb970b " src="http://chadrichard.typepad.com/.a/6a00d8341e476853ef010534b988bb970b-800wi" title="Picture 4" /></a>
 </div></div>
</content>



    </entry>
    <entry>
        <title>ABC News Segment on my HDR Time-Lapse Work</title>
        <link rel="alternate" type="text/html" href="http://chadrichard.typepad.com/my_2_cents/2008/09/abc-news-segment-on-my-hdr-time-lapse.html" />
        <link rel="replies" type="text/html" href="http://chadrichard.typepad.com/my_2_cents/2008/09/abc-news-segment-on-my-hdr-time-lapse.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-55937048</id>
        <published>2008-09-14T09:56:00-07:00</published>
        <updated>2008-09-14T09:56:00-07:00</updated>
        <summary>ABC News did a cool little 2 minute segment on my recent HDR Time-lapse escapades. Check it out!</summary>
        <author>
            <name>chad1616</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://chadrichard.typepad.com/my_2_cents/">
<div xmlns="http://www.w3.org/1999/xhtml"><div>ABC News did a cool little 2 minute segment on my recent HDR Time-lapse escapades.<a href="http://abclocal.go.com/kgo/story?section=news/drive_to_discover&amp;id=6362682" title="Chad Richard's HDR-Time-lapse work." /><a href="http://abclocal.go.com/kgo/story?section=news/drive_to_discover&amp;id=6362682" target="_blank" title="Chad Richard's HDR Time-lapse"> Check it out!</a></div><div><span style="font-family: 'Trebuchet MS'; "><br /></span></div><p><a href="http://chadrichard.typepad.com/.a/6a00d8341e476853ef010534b943f0970b-pi" style="display: inline;"><span style="display: inline; font-family: 'Trebuchet MS'; " /></a><a href="http://abclocal.go.com/kgo/story?section=news/drive_to_discover&amp;id=6362682" onclick="window.open(this.href,'_blank','scrollbars=no,resizable=yes,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img alt="ABC News" border="0" class="at-xid-6a00d8341e476853ef010534b943f0970b image-full selected " src="http://chadrichard.typepad.com/.a/6a00d8341e476853ef010534b943f0970b-800wi" title="ABC News" /></a>
 </p></div>
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    </entry>
    <entry>
        <title>Cannon Beach Oregon</title>
        <link rel="alternate" type="text/html" href="http://chadrichard.typepad.com/my_2_cents/2008/07/cannon-beach-or.html" />
        <link rel="replies" type="text/html" href="http://chadrichard.typepad.com/my_2_cents/2008/07/cannon-beach-or.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-53520788</id>
        <published>2008-07-30T15:00:54-07:00</published>
        <updated>2008-07-30T15:00:54-07:00</updated>
        <summary>A little bit of down time in Oregon between jobs... more on the new gig soon...</summary>
        <author>
            <name>chad1616</name>
        </author>
        
        
<content type="html" xml:lang="en-US" xml:base="http://chadrichard.typepad.com/my_2_cents/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;A little bit of down time in Oregon between jobs... more on the new gig soon...&lt;p&gt;&lt;div style="width: 466px;"&gt;	&lt;object width="466" height="375"&gt;		&lt;param name="movie" value="http://cdn.photoshow.com/psp_assets/exbed_player.0.1.0.swf"/&gt;		&lt;param name="FlashVars" value="showCode=du8Mf3eK&amp;systemConfigUrl=http://view.ds1.photoshow.com/publish/system_config.0.1.0.xml&amp;viewerWidth=466&amp;viewerHeight=375&amp;autoPlayBack=true&amp;muteOnStart=false&amp;useWidgetMaker=false"/&gt;		&lt;param name="allowfullscreen" value="true"/&gt;		&lt;param name="quality" value="high"/&gt;		&lt;embed src="http://cdn.photoshow.com/psp_assets/exbed_player.0.1.0.swf" type="application/x-shockwave-flash" FlashVars="showCode=du8Mf3eK&amp;systemConfigUrl=http://view.ds1.photoshow.com/publish/system_config.0.1.0.xml&amp;viewerWidth=466&amp;viewerHeight=375&amp;autoPlayBack=true&amp;muteOnStart=true&amp;useWidgetMaker=false" allowfullscreen="true" quality="high" width="466" height="375"/&gt;	&lt;/object&gt;&lt;/div&gt;&lt;img style="visibility:hidden;width:0px;height:0px;" border=0 width=0 height=0 src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.11NXC/bT*xJmx*PTEyMTc*NTU4MjQ4NzImcHQ9MTIxNzQ1NTgyNTk3MyZwPTI2ODQxJmQ9Jm49Jmc9MQ==.gif" /&gt;&lt;/p&gt;&lt;/div&gt;
</content>



    </entry>
    <entry>
        <title>Tune Up Media</title>
        <link rel="alternate" type="text/html" href="http://chadrichard.typepad.com/my_2_cents/2008/07/post.html" />
        <link rel="replies" type="text/html" href="http://chadrichard.typepad.com/my_2_cents/2008/07/post.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-52733430</id>
        <published>2008-07-15T10:54:44-07:00</published>
        <updated>2008-07-15T10:54:44-07:00</updated>
        <summary>Here is one that I have been super excited to tell you about for a while. About a year ago I started working with this company as an advisor. If you are an iTunes user, Tune Up is an absolute...</summary>
        <author>
            <name>chad1616</name>
        </author>
        
        
<content type="html" xml:lang="en-US" xml:base="http://chadrichard.typepad.com/my_2_cents/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a href="http://s74.photobucket.com/albums/i254/chadrichard1616/?action=view&amp;current=tuneuplogo.jpg" target="_blank"&gt;&lt;img src="http://i74.photobucket.com/albums/i254/chadrichard1616/tuneuplogo.jpg" border="0" alt="Photobucket"&gt;&lt;/a&gt;&lt;p&gt;Here is one that I have been super excited to tell you about for a while. About a year ago I started working with this company as an advisor. If you are an iTunes user, Tune Up is an absolute must have application. How many songs do you have in your collection that are titled "track 7" with artist "unknown" and album "unknown". Tune Up takes your music collection cleans it up for you by labeling songs and albums and even adds the cover art for you. &lt;p&gt; One of my favorite features is the ability to see when your favorite bands are coming to town. You can also easily watch youtube music videos of your favorite artists. &lt;a href="http://www.tuneupmedia.com/"&gt;Go try this now...&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href="http://s74.photobucket.com/albums/i254/chadrichard1616/?action=view&amp;current=tuneupsmall.png" target="_blank"&gt;&lt;img src="http://i74.photobucket.com/albums/i254/chadrichard1616/tuneupsmall.png" border="0" alt="TuneUp"&gt;&lt;/a&gt;&lt;br /&gt;
&lt;/p&gt;&lt;/div&gt;
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    </entry>
    <entry>
        <title>PMA talks to Roxio about the Simple Star Acquisition</title>
        <link rel="alternate" type="text/html" href="http://chadrichard.typepad.com/my_2_cents/2008/07/pma-talks-to-ro.html" />
        <link rel="replies" type="text/html" href="http://chadrichard.typepad.com/my_2_cents/2008/07/pma-talks-to-ro.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-52360472</id>
        <published>2008-07-07T11:21:11-07:00</published>
        <updated>2008-07-07T11:21:11-07:00</updated>
        <summary>PMA did a follow up story on Sonic's acquisition of Simple Star. Read the dialog between PMA's Gary Pageau and Roxio GM Matt DiMaria here.</summary>
        <author>
            <name>chad1616</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://chadrichard.typepad.com/my_2_cents/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>PMA did a <a href="http://www.photomarketing.com/newsletter/ni_Newsline.asp?dt=06/20/2008">follow up story on Sonic's acquisition of Simple Star.</a>  Read the dialog between PMA's Gary Pageau and Roxio GM Matt DiMaria <a href="http://www.photomarketing.com/newsletter/ni_Newsline.asp?dt=06/20/2008">here</a>.</p></div>
</content>



    </entry>
    <entry>
        <title>High Dynamic Range (HDR) Time-Lapse</title>
        <link rel="alternate" type="text/html" href="http://chadrichard.typepad.com/my_2_cents/2008/06/high-dynamic-ra.html" />
        <link rel="replies" type="text/html" href="http://chadrichard.typepad.com/my_2_cents/2008/06/high-dynamic-ra.html" thr:count="4" thr:updated="2009-12-13T08:37:56-08:00" />
        <id>tag:typepad.com,2003:post-51410250</id>
        <published>2008-06-15T10:37:00-07:00</published>
        <updated>2008-06-15T10:37:00-07:00</updated>
        <summary>I have become somewhat obsessed with HDR time-lapse lately. High Dynamic Range photography allows you to merge multiple photos together to get a more life like image. String those images together as a time-lapse and cool things start to happen!...</summary>
        <author>
            <name>chad1616</name>
        </author>
        
        
<content type="html" xml:lang="en-US" xml:base="http://chadrichard.typepad.com/my_2_cents/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;I have become somewhat obsessed with HDR time-lapse lately. High Dynamic Range photography allows you to merge multiple photos together to get a more life like image. String those images together as a time-lapse and cool things start to happen! Here is an example:&lt;p&gt;&lt;br /&gt;
&lt;object width="500" height="281"&gt;	&lt;param name="allowfullscreen" value="true" /&gt;	&lt;param name="allowscriptaccess" value="always" /&gt;	&lt;param name="movie" value="http://www.vimeo.com/moogaloop.swf?clip_id=1098826&amp;amp;server=www.vimeo.com&amp;amp;show_title=1&amp;amp;show_byline=1&amp;amp;show_portrait=0&amp;amp;color=00ADEF&amp;amp;fullscreen=1" /&gt;	&lt;embed src="http://www.vimeo.com/moogaloop.swf?clip_id=1098826&amp;amp;server=www.vimeo.com&amp;amp;show_title=1&amp;amp;show_byline=1&amp;amp;show_portrait=0&amp;amp;color=00ADEF&amp;amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="500" height="281"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;p&gt;&lt;/p&gt;

&lt;p&gt;
The workflow to do this is a bit crazy. &lt;a href="http://chadrichard.typepad.com/timelapse/2008/06/how-to-make-an.html"&gt;I documented it here&lt;/a&gt;.&lt;/div&gt;
</content>



    </entry>
    <entry>
        <title>Relaxing in Utah</title>
        <link rel="alternate" type="text/html" href="http://chadrichard.typepad.com/my_2_cents/2008/05/relaxing-in-uta.html" />
        <link rel="replies" type="text/html" href="http://chadrichard.typepad.com/my_2_cents/2008/05/relaxing-in-uta.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-49813682</id>
        <published>2008-05-13T11:01:53-07:00</published>
        <updated>2008-05-13T11:01:53-07:00</updated>
        <summary>Family Trip to Arches Originally uploaded by chad1616 Utah is gorgeous. Relaxing in Utah, visiting the parks and playing with High Dynamic Range Photography (HDR) even HDR time-lapse... more later on that. Here we are at Arches National Park in...</summary>
        <author>
            <name>chad1616</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://chadrichard.typepad.com/my_2_cents/">
<div xmlns="http://www.w3.org/1999/xhtml"><div style="FLOAT: right; MARGIN-BOTTOM: 10px; MARGIN-LEFT: 10px"><a title="photo sharing" href="http://www.flickr.com/photos/chad1616/2473238324/"><img src="http://farm4.static.flickr.com/3051/2473238324_7fd36cb300_m.jpg" style="BORDER-RIGHT: #000000 2px solid; BORDER-TOP: #000000 2px solid; BORDER-LEFT: #000000 2px solid; BORDER-BOTTOM: #000000 2px solid" /></a><br /><span style="MARGIN-TOP: 0px; FONT-SIZE: 0.9em"><a href="http://www.flickr.com/photos/chad1616/2473238324/">Family Trip to Arches</a><br />Originally uploaded by <a href="http://www.flickr.com/people/chad1616/">chad1616</a></span></div>

<p>Utah is gorgeous. Relaxing in Utah, visiting the parks and playing with High Dynamic Range Photography (HDR) even HDR time-lapse... more later on that. Here we are at Arches National Park in Utah: Shawna, Baxter &amp; yours truly. Good clean fun...</p></div>
</content>



    </entry>
    <entry>
        <title>Sonic Acquires Simple Star</title>
        <link rel="alternate" type="text/html" href="http://chadrichard.typepad.com/my_2_cents/2008/04/post-1.html" />
        <link rel="replies" type="text/html" href="http://chadrichard.typepad.com/my_2_cents/2008/04/post-1.html" thr:count="2" thr:updated="2009-02-06T11:17:54-08:00" />
        <id>tag:typepad.com,2003:post-48850864</id>
        <published>2008-04-29T10:38:00-07:00</published>
        <updated>2008-04-29T10:38:00-07:00</updated>
        <summary>Well... we sold Simple Star! We will be joining the Sonic family. PhotoShow will become part of their consumer division, Roxio, and bring an online spin to their product portfolio that includes popular desktop applications, Easy Media Creator and Toast....</summary>
        <author>
            <name>chad1616</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://chadrichard.typepad.com/my_2_cents/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;a href="http://s74.photobucket.com/albums/i254/chadrichard1616/?action=view&amp;amp;current=ROXIOphotoshow.jpg" target="_blank"&gt;&lt;img alt="Simple Star Acquired by Sonic" src="http://i74.photobucket.com/albums/i254/chadrichard1616/ROXIOphotoshow.jpg" border="0" /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;span style="COLOR: black; FONT-FAMILY: &amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;Well... we sold Simple Star!&amp;nbsp; We will be joining the Sonic family. &lt;personname w:st="on"&gt;&lt;/personname&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&lt;span style="COLOR: black; FONT-FAMILY: &amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;PhotoShow will become part of their consumer division, Roxio, and bring an online spin to their product portfolio that includes popular desktop applications, Easy Media Creator and Toast. &lt;/p&gt;

&lt;p&gt;&lt;span style="COLOR: black; FONT-FAMILY: &amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;Things will pretty much be business as usual for us. We will continue to evolve our PhotoShow multimedia sharing platform as well as the PhotoShowTV and PhotoShow DVD services. We will continue to work out of our Brannan Stoffices in soma which beats a commute down to Sonic’s office in Santa Clara or up to the one in Novato!&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&lt;span style="COLOR: black; FONT-FAMILY: &amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;The Sonic team has been very cool. It is a great group of smart technologists and marketers who we are excited to have the opportunity to work with. Culturally there is a very strong fit. I also like they have also built their business in part through large partnerships with companies like Dell, HP &amp;amp; Sony (so they know how important that part of our business is).&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&lt;span style="COLOR: black; FONT-FAMILY: &amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;I will be staying on with Sonic, taking on a strategy and corporate development role, which should be good fun. Mike Edmunds, Simple Star’s SVP of Products and Technologies will be partnered with Yann Connan, Sonic’s VPof Web Products and Services to help run web products and services for the Roxio division.&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&lt;span style="COLOR: black; FONT-FAMILY: &amp;quot;Trebuchet MS&amp;quot;,&amp;quot;sans-serif&amp;quot;"&gt;I will keep you posted about the exciting times ahead!&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
</content>



    </entry>
    <entry>
        <title>Funny Time Warner Cable PhotoShow Ad</title>
        <link rel="alternate" type="text/html" href="http://chadrichard.typepad.com/my_2_cents/2008/02/funny-time-warn.html" />
        <link rel="replies" type="text/html" href="http://chadrichard.typepad.com/my_2_cents/2008/02/funny-time-warn.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-46009866</id>
        <published>2008-02-22T11:55:46-08:00</published>
        <updated>2008-02-22T11:55:46-08:00</updated>
        <summary>Here is a funny Time Warner Cable TV ad that mentions PhotoShow 5 and won a Gold Addy award!</summary>
        <author>
            <name>chad1616</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://chadrichard.typepad.com/my_2_cents/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Here is a funny Time Warner Cable TV ad that mentions PhotoShow 5 and won a <span style="FONT-SIZE: 10pt; FONT-FAMILY: &quot;Arial&quot;,&quot;sans-serif&quot;; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA">Gold Addy award!</span></p>

<p><embed src="http://www.youtube.com/v/iT8a2QpirNI&amp;rel=1" width="425" height="355" type="application/x-shockwave-flash" wmode="transparent" /></p></div>
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    </entry>
    <entry>
        <title>PhotoShow as a Marketing Tool</title>
        <link rel="alternate" type="text/html" href="http://chadrichard.typepad.com/my_2_cents/2008/02/radio-interview.html" />
        <link rel="replies" type="text/html" href="http://chadrichard.typepad.com/my_2_cents/2008/02/radio-interview.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-46008344</id>
        <published>2008-02-22T11:33:26-08:00</published>
        <updated>2008-02-22T11:33:26-08:00</updated>
        <summary>Here is an archive of a recent Radio interview with RSS Ray on how to use PhotoShow as a marketing tool...</summary>
        <author>
            <name>chad1616</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web/Tech" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://chadrichard.typepad.com/my_2_cents/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.wsradio.com/player/wsradio-player2.cfm/type/windows/show/Online-Marketing-with-RSS-Ray/segment/15999.html?action=view&amp;current=wsradio-player-logo1.gif" target="_blank"><img alt="How to use PhotoShow as a marketing tool" src="http://i74.photobucket.com/albums/i254/chadrichard1616/wsradio-player-logo1.gif" border="0" /></a></p>

<p>Here is an archive of a recent Radio interview with RSS Ray on <a href="http://www.wsradio.com/player/wsradio-player2.cfm/type/windows/show/Online-Marketing-with-RSS-Ray/segment/15999.html">how to use PhotoShow as a marketing tool...</a><script type="text/javascript" /><script src="http://www.wsradio.com/wsradio-links.js" type="text/javascript" /> </p></div>
</content>



    </entry>
 
</feed><!-- ph=1 -->
