tag:typepad.com,2003:weblog-348203 2011-05-24T09:07:07-04:00 Random dissertations into business and marketing. TypePad typepad/pWTAhttp://feedburner.google.com tag:typepad.com,2003:post-6a00d8342a290353ef015432815dcb970c 2011-05-24T09:07:07-04:00 2011-05-24T09:05:40-04:00 montysbox A brand needs to be simple. But getting to the simple idea is the hardest part. Finding something obvious and making it evocative, compelling and relevant can be tricky. On the other hand, if you successfully complete that task, the...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=NzCyIQsa7Vw:NLVV3fmjZZM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=NzCyIQsa7Vw:NLVV3fmjZZM:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=NzCyIQsa7Vw:NLVV3fmjZZM:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?i=NzCyIQsa7Vw:NLVV3fmjZZM:V_sGLiPBpWU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/pWTA/~4/NzCyIQsa7Vw" height="1" width="1"/>http://montysbox.typepad.com/excuse_me_while_i_digress/2011/05/five-things-to-avoid-when-developing-a-brand-idea.html tag:typepad.com,2003:post-6a00d8342a290353ef01538e69fd67970b 2011-05-11T09:47:31-04:00 2011-05-23T22:23:17-04:00 montysbox According to the findings of the 2010 Global Career Brainstorming Day run by Blue Steps, tomorrow’s top candidates for executive positions possess the following characteristics: high emotional IQ collaborative working style innovative thought process superb communication skills multicultural background and...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=Srmbu_PUoZ4:YZz80ftlqMY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=Srmbu_PUoZ4:YZz80ftlqMY:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=Srmbu_PUoZ4:YZz80ftlqMY:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?i=Srmbu_PUoZ4:YZz80ftlqMY:V_sGLiPBpWU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/pWTA/~4/Srmbu_PUoZ4" height="1" width="1"/>http://montysbox.typepad.com/excuse_me_while_i_digress/2011/05/-what-recruiters-want-today-in-executive-candidates.html tag:typepad.com,2003:post-6a00d8342a290353ef014e883f8dd4970d 2011-05-05T08:31:49-04:00 2011-05-23T22:24:12-04:00 montysbox If you have been following the news lately in the world of media, pricing and marketing you are aware of Ticketmaster's new pricing strategy. In short, they will allow the prices of tickets for concerts to float up and down...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=UcXCiRq9Qvs:DY36NoSK5fQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=UcXCiRq9Qvs:DY36NoSK5fQ:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=UcXCiRq9Qvs:DY36NoSK5fQ:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?i=UcXCiRq9Qvs:DY36NoSK5fQ:V_sGLiPBpWU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/pWTA/~4/UcXCiRq9Qvs" height="1" width="1"/>http://montysbox.typepad.com/excuse_me_while_i_digress/2011/05/the-future-is-demand-based-pricing.html tag:typepad.com,2003:post-6a00d8342a290353ef014e88266133970d 2011-04-29T13:06:43-04:00 2011-04-29T13:06:43-04:00 montysbox “In a world of thieves, the only final sin is stupidity.” Hunter S. Thompson I chose this quote to lead off my thoughts on hackers for a very specific reason. Hackers, in most cases, are thieves. Yes, there are some...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=JRQ-EAcf8s4:EgrdumEH0VI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=JRQ-EAcf8s4:EgrdumEH0VI:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=JRQ-EAcf8s4:EgrdumEH0VI:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?i=JRQ-EAcf8s4:EgrdumEH0VI:V_sGLiPBpWU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/pWTA/~4/JRQ-EAcf8s4" height="1" width="1"/>http://montysbox.typepad.com/excuse_me_while_i_digress/2011/04/why-hackers-are-important-to-the-economy.html tag:typepad.com,2003:post-6a00d8342a290353ef01538e096b56970b 2011-04-21T18:00:00-04:00 2011-04-21T18:00:00-04:00 montysbox So the argument about crowdsourcing has been going on since 2009. Will it kill the agency? Back in 2009, the big worry was what would happen to the large full service brand and design agencies. Would they lose tons of...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=fl6Xiv07Fcc:LTBRzel_7n0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=fl6Xiv07Fcc:LTBRzel_7n0:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=fl6Xiv07Fcc:LTBRzel_7n0:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?i=fl6Xiv07Fcc:LTBRzel_7n0:V_sGLiPBpWU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/pWTA/~4/fl6Xiv07Fcc" height="1" width="1"/>http://montysbox.typepad.com/excuse_me_while_i_digress/2011/04/agencies-should-embrace-crowdsourcing.html tag:typepad.com,2003:post-6a00d8342a290353ef014e60e77fd9970c 2011-04-13T15:57:58-04:00 2011-04-13T15:57:58-04:00 montysbox So I am back from myself imposed sabbatical from blogging (not that anyone shed a tear or waited with baited breath). It was just something I had to do. Needed time to clear the mind, stand back from things and...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=4kwoUT1XKro:yTVDSn-WupQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=4kwoUT1XKro:yTVDSn-WupQ:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=4kwoUT1XKro:yTVDSn-WupQ:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?i=4kwoUT1XKro:yTVDSn-WupQ:V_sGLiPBpWU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/pWTA/~4/4kwoUT1XKro" height="1" width="1"/>http://montysbox.typepad.com/excuse_me_while_i_digress/2011/04/new-guy-new-blog-same-digressions.html tag:typepad.com,2003:post-67351269 2009-05-27T21:34:04-04:00 2009-05-27T21:34:19-04:00 montysbox Sure, I know what you are thinking. Persuasion Architecture is just some new lame marketing term. No, not really. It is what Information Architecture was intended to accomplish but never did. This is because information architecture is more like the...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=XNI3wVo8oCA:dGTlYfA58V0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=XNI3wVo8oCA:dGTlYfA58V0:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=XNI3wVo8oCA:dGTlYfA58V0:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?i=XNI3wVo8oCA:dGTlYfA58V0:V_sGLiPBpWU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/pWTA/~4/XNI3wVo8oCA" height="1" width="1"/>http://montysbox.typepad.com/excuse_me_while_i_digress/2009/05/the-art-of-web-conversion-pursuasion-architecture.html tag:typepad.com,2003:post-67110801 2009-05-21T20:00:00-04:00 2009-05-21T20:00:00-04:00 montysbox Are you wired into PR 2.0? If not, here is a quick list of the sites that should be on your radar: Newsvine News Gator Google News Yahoo News Businesswire PR Newswire Topix Get your message out there......<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=ZgexKjJnfIA:BleXXx0NAaI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=ZgexKjJnfIA:BleXXx0NAaI:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=ZgexKjJnfIA:BleXXx0NAaI:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?i=ZgexKjJnfIA:BleXXx0NAaI:V_sGLiPBpWU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/pWTA/~4/ZgexKjJnfIA" height="1" width="1"/>http://montysbox.typepad.com/excuse_me_while_i_digress/2009/05/public-relations-20.html tag:typepad.com,2003:post-66950565 2009-05-18T20:16:20-04:00 2009-05-18T20:16:46-04:00 montysbox Have you ever wondered how big the web really is? Are you curious to what in the world could be filling up all of those vast corners of the internet? Look no further. Take a ride on www.stumbleupon.com. This cool...<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=zUVHTYhAxow:XvJM1kXTIpE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=zUVHTYhAxow:XvJM1kXTIpE:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=zUVHTYhAxow:XvJM1kXTIpE:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?i=zUVHTYhAxow:XvJM1kXTIpE:V_sGLiPBpWU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/pWTA/~4/zUVHTYhAxow" height="1" width="1"/>http://montysbox.typepad.com/excuse_me_while_i_digress/2009/05/stumbleuponcom.html tag:typepad.com,2003:post-66403241 2009-05-05T20:00:00-04:00 2009-05-05T20:00:00-04:00 montysbox I have carried a bag to earn a commission, and I have also managed sales teams as an executive. In both experiences,I can honestly say that there are six basic things a sales person needs to follow to be successful....<div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=oKNSCU4BJr4:McBNHIla3Uk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=oKNSCU4BJr4:McBNHIla3Uk:7Q72WNTAKBA"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?d=7Q72WNTAKBA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/pWTA?a=oKNSCU4BJr4:McBNHIla3Uk:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/pWTA?i=oKNSCU4BJr4:McBNHIla3Uk:V_sGLiPBpWU" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/pWTA/~4/oKNSCU4BJr4" height="1" width="1"/>http://montysbox.typepad.com/excuse_me_while_i_digress/2009/05/six-rules-of-an-effective-sales-person.html