tag:typepad.com,2003:weblog-1649798 2010-04-26T13:07:08-04:00 All about public relations (PR) and marketing communications. Specifically focused on social media marketing, technology and B2B PR and marketing (in software, ITAM and SAM), professional services and media & advertising markets. TypePad tag:typepad.com,2003:post-6a00e5524883c988340134802778e6970c 2010-04-26T13:07:08-04:00 2010-04-26T13:07:08-04:00

Spring cleaning: Un-friending, de-Linked or disconnected from a tweeter on Twitter

Yin Chang http://yinchang.typepad.com/my_weblog/2010/04/spring-cleaning-unfriending-delinked-or-disconnected-from-a-tweeter-on-twitter.html tag:typepad.com,2003:post-6a00e5524883c98834012876902a53970c 2009-12-30T09:54:43-05:00 2009-12-30T09:54:43-05:00

If West Side Story was re-told today, this is what it would look like. Too true and completely hilarious. http://www.collegehumor.com/video:1913584

Yin Chang http://yinchang.typepad.com/my_weblog/2009/12/a-modern-day-west-side-story-life-online.html tag:typepad.com,2003:post-6a00e5524883c988340120a76b24c2970b 2009-12-21T06:34:00-05:00 2009-12-21T06:34:00-05:00

I am spending the last few days of 2009 in several sales training groups. If you’re in marketing or communications, I would strongly suggest you do this every year (or every other year, at very least). Why the hell does a marketing or communications executive want or need to sit...

Yin Chang http://yinchang.typepad.com/my_weblog/2009/12/what-sales-can-learn-from-marketing-.html tag:typepad.com,2003:post-6a00e5524883c98834012876647bfc970c 2009-12-17T21:14:02-05:00 2009-12-17T21:14:02-05:00

Both Pepsi and FedEx are taking a pass on Super Bowl 2010 advertising. It shouldn’t be a surprise that FedEx is sitting out this quarter, as the overnight shipping giant fumbled in yet another earnings quarter with a 30% Q2 profit fall with a 10% decline in revenue. Spending a...

Yin Chang http://yinchang.typepad.com/my_weblog/2009/12/pepsi-and-fedex-take-a-pass-on-super-bowl-2010-.html tag:typepad.com,2003:post-6a00e5524883c988340120a755ff44970b 2009-12-16T06:42:00-05:00 2009-12-15T21:02:32-05:00

I was humming along on Twitter last night and found @ChrisMessina tweeting about Russell Crowe (Yum-O) and Pastry Kits – two totally non-related topics. I was curious and fell down the rabbit hole looking for connections. Within two clicks, I found Flock, a social web browser (what the heck is...

Yin Chang http://yinchang.typepad.com/my_weblog/2009/12/first-impressions-is-flock-a-flop.html tag:typepad.com,2003:post-6a00e5524883c988340128763c466f970c 2009-12-10T06:16:00-05:00 2009-12-10T06:16:00-05:00

A few weeks back, I went to a NJ Women in Communications event on Blogging Real Time. And Debbie Galant of Baristanet fame (Baristanet is one of the first successful localized blogging sites) was there to talk about how she got started and what she does. Here are her take-aways...

Yin Chang http://yinchang.typepad.com/my_weblog/2009/12/the-world-of-blogging-according-to-debbie-galant-former-nyt-columnist-and-all-around-superwoman.html tag:typepad.com,2003:post-6a00e5524883c988340120a737165d970b 2009-12-09T13:46:41-05:00 2009-12-09T13:46:41-05:00

To be successful with social media marketing or viral marketing, you have to stop thinking like a corporate marketer. Two lifelong friends who look like they just graduated from college last year – Rhett & Link – decided to marry their dream of becoming film makers with their comedy, music...

Yin Chang http://yinchang.typepad.com/my_weblog/2009/12/furniture-for-black-white-people-stop-thinking-like-a-corporate-marketer.html tag:typepad.com,2003:post-6a00e5524883c988340120a6ddca0e970b 2009-12-01T06:34:00-05:00 2009-12-01T06:34:00-05:00

You question whether social media is a fad? This video attempts to give an answer. And, I believe it's pretty successful. It leverages facts on why and how social media is and will continue to be a powerful tool. So far, it has gotten over a million eyeballs on YouTube.

Yin Chang http://yinchang.typepad.com/my_weblog/2009/12/social-media-here-to-stay.html tag:typepad.com,2003:post-6a00e5524883c988340120a5be0f8f970b 2009-10-05T09:57:25-04:00 2009-10-05T09:58:15-04:00

I just returned from the IAITAM Annual Conference in Henderson, Nevada (right outside of Vegas). While most conferences are scaling back and losing exhibitors and attendees, IAITAM (International Association of IT Asset Managers) seems to be one of the few associations that have grown its annual conference and its membership....

Yin Chang http://yinchang.typepad.com/my_weblog/2009/10/characteristics-of-a-conference-worth-going-to-iaitam.html tag:typepad.com,2003:post-6a00e5524883c988340120a5747257970b 2009-09-16T10:27:48-04:00 2009-09-16T10:27:48-04:00

I’ve been getting a lot of emails from trade show/conference vendors about training for trade shows. While I’m a big fan the e-newsletter, this might not be the best tactic for companies who create exhibit booths and signage seeing as the economy took a nosedive this past year and just...

Yin Chang http://yinchang.typepad.com/my_weblog/2009/09/trade-show-boothmanship-training-not-bloody-likely-.html