Novell wedding rings

K-Jon's Fine Jewelers has successful Ladies Night.

2010-03-05T14:26:58-05:00

Recently, California jewelry store and an authorized Novell wedding ring retailer K-Jon’s Fine Jewelers held their 5th Annual Ladies Night. The charity event raised awareness for both The Susan G. Komen Foundation and Hospice Partners of The Central Coast. Novell donated handmade “love knot” bracelets, which are specially created with Argentium Sterling Silver. Congratulations to K-Jon’s for hosting such a successful evening for worthy causes.

Novell wedding ring retailer hosts annual wedding ring event.

2010-03-03T13:33:08-05:00

Spring is upon us, so that must mean that the Wedding Season has officially begun! And if you are getting married soon, it also means that you should be thinking about buying your wedding rings. Should you be a Boston-based bride and/or groom, then a local jeweler has an upcoming event.

Freedman Jewelers of Boston cordially invites you to attend their 8th Annual Wedding Band and Engagement Ring Show. Come browse Freedman Jewelers' extensive selection of diamond, platinum, gold, palladium and tungsten carbide wedding rings. And of course there will be a beautiful selection of new Novell wedding rings for you to view and try on your finger!

Dates: March 18th, 19th and 20th

Hours: Freedman Jewelers will be open on Thursday March 18th until 8PM, Friday March 19th until 6PM and Saturday March 20th until 5PM.

Location: 333 Washington Street (Suite 408) in Boston, Massachusetts

Parking is conveniently located at 33 Arch Street. If you have any questions, please call Freedman Jewelers directly at 617-227-4294. Or e-mail them via freedman.jewelers@verizon.net.

Engagement 101 digital issue is online now.

2010-03-02T11:44:18-05:00

For a few years now, Novell wedding bands have been seen within the pages of Engagement 101 Magazine. And starting today, the new digital version is online now for viewing. Future brides and grooms can easily flip pages while reading about the latest jewelry companies, wedding dress designers, travel destinations and more. Engagement 101 Magazine is a leading resource for all things related to planning a modern wedding.

View the latest issue of Engagement 101 Magazine.

Presenting "The Jewelry Book" - a jewelry industry publication.

2009-12-24T11:06:15-05:00

Novell is always happy to highlight jewelry-related websites and publications that can help consumers and retailers learn more about the jewelry industry. For this reason, www.novelldesignstudio.com will include the latest digital edition of The Jewelry Book, a leading jewelry industry publication. With the world of jewelry trade magazines getting smaller and smaller, we at Novell feel it is important to help “spread the word” regarding jewelry designers, manufacturers and jewelry news in general.

The following is featured on Novell’s wedding band blog:

Novell Design Studio, an American wedding band manufacturer that specializes in wedding band customization, is proud to present the latest digital edition of The Jewelry Book. Both consumers and retailers can learn about a wide variety of jewelry designers and manufacturers that are either well established within or relatively new to the jewelry industry. The Jewelry Book also includes interesting articles about such topics as why platinum is a top seller for bridal jewelry, and the new "Jewelry Made in America" initiative.

Enjoy the digital edition of The Jewelry Book. Readers can also download a PDF version to print out images, articles and other information that may be helpful when shopping for jewelry.

New wedding ring video on YouTube.com.

2009-12-16T16:15:07-05:00

Novell Design Studio, an American wedding ring and bridal jewelry manufacturer with over 22 years in the jewelry industry, is proud to announce the launch of its latest online video brochure. This brand new video illustrates Novell’s unique customization capabilities with several wedding ring morphing segments set to original music composed by Novell CEO Bruce Pucciarello. Any average consumer looking to purchase a wedding band can learn about what makes Novell different from nearly all other manufacturers; the ability to make almost all of their wedding ring designs wider, narrower, in different metals (platinum, palladium or gold), with different finishes, and much more. Why settle for ordinary, when only the best American-made wedding rings and bridal jewelry should do?

Coming soon - Novell's new wedding band blog.

2009-11-19T11:00:29-05:00

Novell is currently formatting a new wedding band blog that will be attached to its main domain – www.novelldesignstudio.com. This new blog – Novell Wedding Band and Engagement Ring Blog – will highlight all of the latest Novell news, and include features about authorized Novell retailers as well.

Stay tuned!

Diamond stud earring reviews featured at TruthAboutDiamonds.com.

2009-10-29T12:36:18-04:00

Novell always encourages our potential customers to learn as much as they can about the metals that are commonly available for wedding bands, wedding rings and engagement rings – platinum, palladium, gold, tungsten and titanium. Although Novell is strictly a precious metal company, it is important to know as much as you can about the most popular metals out there in order to make a genuine fair comparison and ultimately a decision that is right for you. We also stress the importance about learning the 4 C’s of a diamond as well. After all, Novell firmly believes that an educated consumer really is the best customer for the jewelry industry.

But what if you are making a smaller purchase such as set of diamond stud earrings? Have you ever wondered if there is continuous quality across the board for smaller diamond products or even for the companies that sell them online? Are they all the same? Well, one website helps shed some light on these concerns. TruthAboutDiamonds.com offers some pretty extensive guidelines for buying diamond studs, and reviews four of the largest online retailers that offer diamond stud earrings online. James Allen, Blue Nile, Mondera and Abazias Diamonds were all judged on overall customer experience, product packaging, the quality of the diamonds received and ease of return if indeed the consumer was not happy. It’s pretty interesting to see how they all “stack up!”

Read all you need to know about diamond stud earrings and more at TruthAboutDiamonds.com. They have information about diamonds for all types of budgets, needs and desires.

MJSA features promotion of a new wedding song.

2009-09-28T15:30:08-04:00

The October 2009 issue of MJSA Journal highlights Novell’s promotion of a new wedding song by folk-pop artist Jacqui Naylor. "Celebrate Early and Often" is featured in the Inspired Thinking-Success Strategies column:

To help raise Internet awareness of Rahway, New Jersey–based Novell as a bridal brand, the company's marketing director Rick Mulholland turned to music. Instead of competing head-to head with other jewelry manufacturers and e-tailers populating search engine results with key jewelry terms such as "wedding bands" and "engagement rings," Mulholland decided to promote the song "Celebrate Early and Often" by Jacqui Naylor. It's featured on Novell's website as a perfect wedding song for couples looking for something a little non-traditional and unique.

"We really needed a way to stand out to consumers that are planning their weddings, and to do so without spending any money," says Mulholland. "Thanks to our online press releases (www.novelldesignstudio.com/new_wedding_song.php), I was able to earn high-ranking organic search engine results."

"People looking for song ideas may not have purchased their wedding bands yet. So if they come across the song on our website, there's a good chance that they'll be curious about Novell's prod¬ucts and start to look around."

And Mulholland's prediction has proven itself: He reports that web traf¬fic spiked earlier this year to the tune of about 20,000 unique visitors reading the press releases and/or visiting the webpage featuring the song, with "a nice overall click-through." And that's music to Novell's ears.

Please visit www.novelldesignstudio.com/newweddingsong.php to hear a sample and download "Celebrate Early and Often."

New platinum engagement ring debuts in LA Times

2009-09-09T16:43:48-04:00

American wedding ring manufacturer Novell Design Studio will soon be releasing a brand new line of platinum bridal jewelry. Platinum is the metal that can last a lifetime, so your engagement ring or wedding band can stand the test of time. Novell firmly believes that platinum is the best metal choice for your wedding band and engagement ring. To learn about the benefits of all metals commonly used in the jewelry industry, please download "Choosing the Ring Metal for Your Bridal Jewelry."

One of Novell's new platinum engagement rings makes its debut to the general public in the September 9, 2009 edition of the LA Times. The style also recently appeared to the trade in JQ Magazine as well. Our new line of platinum bridal jewelry should be readily available to most Novell retailers by 2010. We hope you are as excited as we are about our latest jewelry styles.

If you are a consumer looking for more information about Novell's upcoming platinum bridal jewelry line, please have an authorized Novell wedding ring retailer contact us on your behalf. They will be happy to obtain all pricing and manufacturing options.

View more details about the featured platinum engagement ring.

Novell's new platinum engagement ring is also highlighted on PreciousPlatinum.com.

Download the LA Times special advertisement to present to a jeweler.

New wedding rings added to Novell's website.

2009-09-03T11:53:51-04:00

Novell has recently added eleven new wedding ring images to NovellDesignStudio.com:

Argentium Sterling Silver wedding ring AS1970-8GEW

Argentium Sterling Silver wedding ring AS1973-8GEW

Argentium Sterling Silver wedding ring AS1975-9GEW

Learn more about Argentium Sterling Silver.

Gold Max Squared wedding ring MAX3521-9GW

Gold Max Squared wedding ring MAX3522-10GW

Gold Max Squared wedding ring MAX3523-10GW

Gold Max Squared wedding ring MAX3524-10GW

Gold Max Squared wedding ring MAX3526-10GW

Gold Max Squared wedding ring MAX3527-10GW

Gold Max Squared wedding ring MAX3528-10GCW

Gold Max Squared wedding ring MAX3529-10GW

View all wedding rings in Novell’s Max Squared Collection.

For pricing and manufacturing inquiries, please contact an authorized Novell retailer in your area. And keep up to date with everything that’s new from Novell by visiting the Novell News section on NovellDesignStudio.com.

Novell and The Jewelry Book start the “Jewelry Made in America” initiative.

2009-09-02T10:02:23-04:00

American wedding ring manufacturer Novell Design Studio, in co-operation with jewelry industry trade publication The Jewelry Book, announces a new and forward-thinking initiative – “Jewelry Made in America.” The focus of “Jewelry Made in America” is to help promote designers and manufacturers that can proudly claim that their products are fabricated in the United States, and not imported as finished goods from abroad.

Read more in “The ‘Jewelry Made in America’ Initiative.”

Online news resource highlights Novell wedding rings.

2009-08-21T16:44:26-04:00

Trans World News, an online news and social community, recently featured Novell Design Studio in one of its company profiles. The article's headline was recently included in Google News under the keywords "wedding rings," and it links to all of our wedding ring company's online news stories, website and more.

Read about Novell wedding rings on Trans World News.

Brides features Novell platinum wedding rings.

2009-08-13T11:21:52-04:00

The September/October 2009 issue of Brides magazine featured Novell platinum wedding ring styles NQP157-6GPCX and P1800-4LC. Platinum is the metal that literally can last a lifetime.

Download a PDF of this platinum wedding band feature.

Novell retailer named one of 2009's Coolest Stores in America!

2009-07-31T14:47:11-04:00

One of Novell’s authorized wedding ring retailers, Patronik Designs Jewelry in Burlingame, CA, has been named one of trade publication In Store Magazine’s Coolest Stores in America for 2009. Featured in the “Coolest of ‘Em All – Small Store Category,” Patronik Designs Jewelry first opened in 1996 and underwent extensive renovation in 2003, combining intriguing interior design with an exterior jewelry “factory” motif to reinforce the fact that they do a lot of custom jewelry work on premise.

Novell would like to congratulate Patronik Designs Jewelry for their selection as one of America’s coolest jewelry stores.

Here’s what a few of the judges said about Patronik Designs Jewelry:

“This is a store about visual excitement.” – Tim Malone (The Malone Resource Group)

“…the owners are an inspiration in their commitment and dedication to meeting and servicing their customers.” – Steve Samaras (owner of 2008’s Coolest Store in America winner Zachary’s Jewelers [small store category])

New platinum engagement ring debuts in JQ.

2009-07-30T15:02:26-04:00

The July/August 2009 issue of JQ Magazine featured brand new Novell platinum engagement ring style E2485-LC. This design will appear in a variety of Platinum Guild International advertisements in 2009 and 2010, and also be a highlighted selection from Novell’s upcoming bridal line.

Keep up to date with everything new about Novell by visiting the Novell News section on www.novelldesignstudio.com.

PGI re-launches PreciousPlatinum.com - Novell wedding rings are featured.

2009-07-27T14:52:41-04:00

Platinum Guild International, the jewelry industry’s leading authority on platinum wedding bands, wedding rings and engagement rings, has recently re-launched their consumer website - PreciousPlatinum.com. The newly redesigned site not only features cutting-edge updates to many of PreciousPlatinum.com’s most popular online components such as the Design Gallery, but now also features brand new innovative tools to help retailers and designers reach their target consumer and ultimately grow their businesses.

PreciousPlatinum.com highlights several of Novell’s wedding ring and engagement ring styles that have been included in recent consumer advertisements for platinum. They are:

Brand new platinum and diamond engagement ring with a matching platinum wedding ring for her.

A set of his and her platinum engraved wedding rings.

Platinum engagement ring with matching platinum wedding rings for him and her.

Please visit an authorized Novell wedding ring retailer to learn more about our platinum designs.

Novell creates awareness for XP - a rare genetic disease with no cure.

2009-07-24T13:55:17-04:00

For most that get married, having children is both desirable and inevitable. And at some point, the health of your future children will come to mind. For this reason, Novell would like to make our weblog visitors aware of a rare genetic disorder - Xeroderma Pigmentosum - that affects hundreds of American children and thousands worldwide. I have featured this issue in our Novell News section on our corporate website - www.novelldesignstudio.com. This story first appeared on a wedding planning blog - WeddingPlanningandAccessories.com (to which I contribute).

Please help create awareness for children with Xeroderma Pigmentosum.

Okay. So the wedding is over, and your life is getting into full swing. And for most brides and grooms, eventually the idea of children comes into the picture. While we all hope and pray that everyone's children will be born happy, healthy and live a long and normal life, unfortunately many will not. With this in mind, a very rare condition affecting hundreds of children in America, and thousands worldwide, recently got my attention.

Yesterday, Yankee manager Joe Girardi was a guest on WFAN's Mike Francesa sports radio program. Joe was speaking very passionately about Xeroderma Pigmentosum, an unusual genetic disorder that does not allow the skin to properly repair itself from exposure to UV light sources. Children afflicted with Xeroderma Pigmentosum - or XP - must avoid sunlight all together. A lot of their time is spent indoors and out of sunlight's way, but they can venture outside at night after the sun is down. And on July 24th, the Yankees hosted children with Xeroderma Pigmentosum at a night game against the Oakland A's to help raise awareness of this incurable condition (the Yankees won 6-3 - by the way).

A summer camp created to host children with Xeroderma Pigmentosum from all over the world has existed since 1996. The Camp Sundown Retreat House in Craryville, New York, offers a unique night camp program which gathers families and scientists from around the globe to share support, recreation, information and friendship under the safety of the stars. However, due to a lack of funds, the camp had to be shortened from its normal length of eight weeks to just two this year. Therefore, families with a child afflicted with Xeroderma Pigmentosum will unfortunately be lacking the complete Camp Sundown experience.

Read the rest of "Please help create awareness for children with Xeroderma Pigmentosum" at WeddingPlanningandAccessories.com.

Your jewelry – where does it come from?

2009-07-15T14:52:10-04:00

According to Google’s Adwords keyword tool, there are approximately 90,500 monthly global searches for the term “made in America” on average. And in June 2009, the term’s local search volume rose slightly to just over 100,000. By comparison, there were over 30,000,000 global searches for the term “jewelry” – as well as over 37,000,000 local searches in June 2009 – but very little correlation for these terms together. So in other words, not many consumers researched for “jewelry made in America.” Sad – but true.

While America still endures our economic troubles, I was hoping to find that we as citizens would look to make mainly domestic product purchases to help stimulate the economy. As more and more jewelry manufacturers turn to resources abroad as their main jewelry suppliers, left behind are thousands of American jewelry craftsmen that have been getting the job done for the jewelry industry at large, albeit during a stronger economy. Outsourcing overseas may be a lot cheaper than producing products locally, but do those designs have the same quality that American jewelry products should be known for? I tend to think not. Is saving a few dollars on a piece of jewelry worth turning your back on our homegrown jewelry industry in general? I hope not. But I guess that in these times, the value of what you can get for a dollar is thought of much more that the value of what you are actually paying for. Where’s an “up sell” mentality on the part of product selection? I am will to expect that people will pay more for American made products if they meet quality expectations, despite the condition of the economy. They may not buy 10 pieces of jewelry in a year, but the few purchases that might be made certainly will count.

Not all jewelry products are made exactly the same or to the exact same specifications. To meet different price points, companies can create their designs in different metals (platinum, palladium, 18kt gold, 14kt gold, sterling silver and more), in different thicknesses, using various grades of diamonds and employ many other variations that separate something seen at a typical mall store like Zales from something in the window at Harry Winston’s on 5th Avenue. However, whatever the price point, I still see the value in jewelry that’s made in America. Metals, diamonds and gems do have to come from other countries, but a final jewelry piece can be created right here in the good old USA. If they can, jewelry companies need to hang their hat on the “Made in America” tag, as this can be a distinct competitive advantage.

We search online for jeans, shoes, cars, electronics and many other American made products, but for some reason not much attention is paid to jewelry. There are nearly 2.2 million couples a year getting married, but how many are actually concerned if their wedding band or wedding ring comes from overseas? Apparently – not too many! There are over 1,000,000 global searches for “wedding bands,” but not enough data to estimate the term “wedding bands made in America.” Again, this is very sad but true.

Keep in mind that all Novell wedding bands, wedding rings and engagement rings are made one at a time in New Jersey. We literally ship hundreds of wedding bands and wedding rings a day, and none have been imported. Our factory is chock full of American-based craftsmen. “Made in America” is a term that is very important to Novell. Hopefully by raising awareness, more and more Americans will look for and specifically ask for jewelry that’s made in America.

K-Jon's Fine Jewelers says "thank you" to Novell.

2009-07-01T15:53:19-04:00

K-Jon's Fine Jewelers – one of Novell’s most reputable and forward-thinking wedding ring retailers – recently thanked Novell for our ability to almost always say “yes” to their consumers’ special wedding ring customization requests. This gesture is greatly appreciated, and it is a nice opportunity to share what Pam M. at K-Jon's had to say:

Dear Novell staff – I wanted to write and thank you all for the wonderful service we get whenever we call. It is such a pleasure to work with such helpful and fun people! As the person who does most of the ordering for the store, I know this is not always the case when working with vendors. I also really appreciate that when we have the most unusual requests – you all never have said “no!” So thank you – all of you at Novell!

Pam M. and the K-Jons staff

Well, Pam. Please let Novell take the time to give a big THANK YOU to you and all of your staff at K-Jon's Fine Jewelers as well. It is great to know that your jewelry store has taken advantage of what literally has built Novell – our ability to customize a wedding ring to the customer’s specifications, so that their wedding ring can be just the way that they desire it to be. Retailers such as yours allow Novell as a brand to continue to grow year after year. Thank you so much for your business.

K-Jon's Fine Jewelers in located in Atascadero, CA.

"With This Ring" bridal blog features new bangle bracelets.

2009-06-09T10:47:12-04:00

Here's what's hot off the presses! Well - the Internet! With This Ring, a leading influential bridal blog, featured Novell’s latest creation – bangle bracelets specially manufactured with Argentium Sterling Silver.

“One of our fabulous sponsors, Novell, launched a new line of bridal bracelets this week that are truly unique. The bracelets are made of Argentium silver, which is a "green" metal and friendly to the environment. There are several different styles to choose from – one for every bridesmaid!”

New from Novell - bangle bracelets created with Argentium Sterling Silver and gold accents.

2009-05-21T09:44:53-04:00

Novell presents My Bridal Party - a collection of uniquely styled bangle bracelets. Fashioned with Argentium Sterling Silver and 14kt gold accents, My Bridal Party bangle bracelets do not easily tarnish and smudges can be removed with a soft dry cloth. They are a perfect gift so any bridesmaid will be reminded of the most special day of all – your wedding day. My Bridal Party bangle bracelets are also appropriate for almost any romantic occasion as well. Larger and baby sizes are available as a special order by request.

What is Argentium Sterling Silver?
For the past few years, Novell has been searching for a better choice over the affordable non-precious materials that are being using for jewelry and wedding bands today. And for the manufacturer, Argentium Sterling Silver seems to be the answer. Not only is jewelry fashioned with this metal reasonably priced, but Argentium Sterling Silver also has other benefits which make it a nice choice for every day jewelry designs. They are:

• Argentium Sterling Silver stays brilliant and beautiful for years.
• Argentium Sterling Silver is a naturally hard metal, which lends itself to greater strength than regular sterling silver. It is durable and can be considered problem-free by most standards.
• Argentium Sterling Silver is highly tarnish resistant – so its shine is long lasting. There is no need for additional professional polishing or excessive care. Warm water and a mild detergent are all that are required to maintain its appearance.
• It is a “green” metal – friendly to the environment. Chemicals are not required to correct potential fire scale (or fire stain) damage which sometimes occurs when metals are heated during the manufacturing process.

My Bridal Party bangle bracelets will debut to qualified retailers at this year's JCK Show in Las Vegas, and will be made available to consumers shortly after.

Do you have questions about palladium?

2009-05-01T10:47:50-04:00

Ever wonder about palladium? Or are you currently considering palladium for your wedding ring purchase? If so, here are a few answers that may help you with your decision. After all, an educated consumer is the jewelry industry’s best customer.

Read more about palladium at TransWorldNews.com.

This post about palladium was inspired by this feature on WeddingPlanningandAcessories.com.

Wedding rings featured on the baby blog "Me, Myself & Baby I"

2009-04-24T12:38:20-04:00

The new baby blog Me, Myself & Baby I, Lainie Friedman-Gutterman's daily account about being pregnant for the first time, highlights classic Novell wedding rings which are currently being featured on the new wedding website BridalCanvas.com. Lainie had recently purchased a Novell palladium wedding ring for her husband, and her comments about the wedding ring are included in Novell's profile. The testimonial previously appeared on the Engagement 101 Magazine wedding blog as well.

Classic Novell wedding rings featured on new wedding website BridalCanvas.com

2009-04-23T15:01:52-04:00

BridalCanvas.com, a new and innovative online wedding portal, is currently featuring a variety of Novell wedding rings, company information and a testimonial from a new bride who recently purchased a Novell palladium wedding ring for her husband.

We love the ring. I think it screams, “I’m strong, stable, solid and forever - just like the man wearing it!”- Lainie Friedman-Gutterman

The website’s unique visual applications are expected to be utilized by an estimated 150,000 future brides per quarter.

Classic platinum wedding ring featured in Modern Jeweler's Bridal Style Guide

2009-04-17T11:12:13-04:00

The April 2009 edition of Modern Jeweler magazine highlighted classic Novell platinum wedding ring style P1589-7GC in the Bridal Style Guide feature about wedding rings.

Novell, an American wedding ring manufacturer which specializes in wedding band customization, has always emphasized the philosophy that platinum is the superior metal choice for both men's and women's wedding bands. Yet for each individual, the same metal can also be symbolic of very different things. For her, platinum represents the pure expression of love shared. It is precious, rare and eternal. For him, platinum is a magnificent, distinguished and resilient mineral that separates the man wearing it from those that do not. No other precious metal offers the same level of excellence.

Award winning palladium wedding ring featured in “Best of the Best: JCK Jewelers Choice Awards.”

2009-04-09T16:16:19-04:00

Novell palladium wedding ring style LNQP118-6GCX was featured in “Best of the Best: JCK Jewelers Choice Awards,” a supplement which accompanies the April 2009 issue and is also bound into the JCK Las Vegas Show Guide. This style recently earned 3rd place in the Palladium Jewelry/Under $2,000 category for this annual jewelry industry contest. Other finalists were Diaco Diamonds and Simon G. Over 16,000 retailers participated in the voting!

Learn more about choosing palladium for your wedding ring.

New wedding song for 2009

2009-03-12T09:34:00-04:00

A different kind of wedding band manufacturer helps introduce a different kind of wedding song. Novell finds a new avenue for marketing the company – and a new wedding song for 2009.

Search the Internet for new wedding songs with our search box (powered by Google).

Jewelry industry - meet Facebook! Facebook - meet the jewelry industry!

2009-03-05T15:53:21-05:00

Recently JCK Magazine’s Mark Smelzer wrote about the jewelry industry beginning to embrace Facebook. Since I have a pretty strong opinion on this subject, I have a lot to say and posted a response to the online article. However, my comments formatted into one giant blob-of-a-paragraph.

So, in case anyone is interested, below are the relevant parts of Mark’s article, and my response – formatted so it’s easier to read.

The Facebook Era Arrives
By Mark Smelzer -- JCK-Jewelers Circular Keystone, 3/1/2009
I've just returned from Tucson, Ariz., where I attended the Centurion show and the AGTA show. As always, the warmth of Tucson (figuratively and literally) was a terrific escape and the trip was a chance to see our friends in the industry. Topic No. 1, of course, was the economy and its continuing negative impact on the jewelry industry.

Amid the concerns, there were several fascinating topics of conversation, the most interesting being the rise of Facebook. Suddenly, everyone in the industry is talking about the hugely successful networking site and its impact on their personal and professional lives.
For an industry that once lagged behind the population as a whole with regard to the Internet, it seems we're finally catching up. JCKonline.com's traffic numbers continue to boom, with 162,000 unique visitors (individual persons) visiting our site in the month of January alone, our highest monthly traffic ever!

There is a particular sense of a watershed moment with regard to Facebook. It's one thing for members of our industry to recognize the strategic importance of the Web. It's quite another for them to incorporate the Internet into their daily personal lives. Through the use of this site and others, we're finally realizing the role that the Internet plays for millions.

What does this mean to you, the retailer or manufacturer? It means that once again the paradigm has shifted (recall the shift from weekly magazines like Life to television), and once again you need to position yourselves where the traffic is.

Step 1 should be creating personal and business Facebook pages. Once you have a personal page, you can create a page for your business as well. As your network of friends grows on your personal page (you'll be astonished at how quickly the numbers add up), you can invite them to become a “fan” of your business page as well. As your business fans grow, you'll have a ready-made list of persons to e-mail on a continuing basis, to inform them of events, charity involvements, trunk shows, new product arrivals, etc.

None of this takes the place of your store or business's actual Web site. In fact, you want to place as many links (and reasons to link) to your Web site as possible on your business Facebook page. Think of a Facebook page as plopping yourself in the middle of a busy freeway, in the hope of diverting traffic to your site. Go where the traffic is!

My response:
The Facebook era not only has begun, but it probably can be said that it started a while ago, and it’s pretty much just now starting to be talked about in the jewelry industry. This is a good thing. Maybe even a great thing!

In an age where people like me are asked to either greatly reduce, reserve or even eliminate budgets, tools like Facebook are very valuable. Yes – it’s where the traffic certainly is. However, it should be noted that connecting with the right audience may take quite a bit of work. One page alone may not attract customers to your door automatically.

Novell put up a Facebook page about three weeks ago (http://www.facebook.com/pages/Novell-Design-Studio/45691939078). Over the next few months, I anticipate that I will have to put in a decent amount of time to really get it noticed. In fact, I may even say that promoting Novell wedding rings through a variety of social media channels (blogs, message boards, Twitter, Facebook, YouTube, Digg, Flickr and many other news and linking websites) will be a big – if not the biggest – part of my job. If you wanna catch a lot of fish, then you definitely have to put your boat where the most fish are. And, of course, have the right bait.

I am very happy to be hearing buzz within the jewelry industry about Facebook and social media in general. I look forward to the day when more manufacturers and retailers make an active presence known to existing and future customers alike. Personally, I want to be next to my competitors on many platforms. That way, consumers can easily compare and choose the manufacturer, product or even metal that’s right for them.

People like to use the term “branding,” but often I wonder if many of those who throw the term into conversations really truly know what “branding” is. At least with Facebook, your message needs to be clear and focused for it to have a chance to work. Even with my page, I know that I have a lot of tweaking to do as well. It looks to be a fun – and educating – journey to take.

"Good-bye" to relying on print ads and glossy brochures alone. "Hello" to more focused and multi-channeled messages.

####

Marketing Director talks about new wedding song

2009-03-05T11:01:44-05:00

Novell's Marketing Director Rick Mulholland explains the reasoning behind helping to introduce "Celebrate Early and Often."

As seen on Daylife.com (March 5, 2009):

"I think it's time for some newer wedding song ideas. Therefore, Novell is happy to help introduce 'Celebrate Early and Often' to the wedding world at large. It's a new wedding song for a new generation - and for the new times."

Read more about "Celebrate Early and Often."

Celebrate Early & Often - Jacqui Naylor

Bride endorses new wedding song

2009-03-04T13:48:55-05:00

Over on TheKnot.com’s bridal message boards, future brides have been chatting about new wedding songs and making suggestions. And one gives “Celebrate Early and Often” – a new wedding song for a new wedding generation – a ringing endorsement.

She writes (as of March 4, 2009):
“Hello Everyone! I heard this song and fell in love with it - “Celebrate Early and Often.” I thought it was cool that the artist wrote it for her own wedding! It kicks into the perfect feeling after about a minute into the song and I can picture myself dancing to it with my soon to be hubby. 7 months to go! …Michelle”

Read more about, listen to and/or buy the song “Celebrate Early and Often.”

Custom wedding rings = wedding rings by Novell

2009-03-04T12:14:48-05:00

Have you ever looked inside a jeweler’s showcase at wedding rings, and viewed a selection of styles that were close t o what you have pictured in your mind, but not quite what you were envisioning? American wedding ring manufacturer Novell can help solve that problem.

Almost all Novell wedding rings can be made wider, narrower, in different metals (platinum, palladium or gold), with different finishes, and much more. Their customization capabilities set them apart from nearly all other companies vying for a more visible position within the wedding ring industry landscape. Your wedding ring can literally be made your way, and just for you in a relatively short period of time. So when you think of the word “custom” and are looking for a wedding ring with that special touch - think of Novell. Why settle for ordinary?

Need a wedding ring that is wider than what you see? No problem.

Desire a wedding ring style in another metal? Or white instead of yellow? No problem.

Want the edge from one wedding ring style, but the braid from another? And a finish that is similar to yet another? Still no problem!!! Custom wedding rings are Novell’s specialty.

See actual wedding ring customization examples by visiting Novell’s “Customize Your Wedding Ring” webpage on www.novelldesignstudio.com.

To discuss all pricing and manufacturing options, please visit an authorized Novell wedding ring retailerin your area.

View EngagementMag101.com’s layout illustrating Novell’s customization capabilities.

Wedding ring company embraces alternative ways to “get the word out”

2009-03-03T16:33:36-05:00

Is your time limited? Need the facts, just the facts and nothing but the facts about wedding rings? If so, then Novell has built several easy to read Squidoo lenses for a variety of wedding ring topics.

For those who don’t know, a Squidoo lens is an easy-to-build, single web page that can feature a company’s products, point to blogs, feature favorite links, RSS feeds, Flickr photos, Twitter feeds, Amazon books or music, and so much more. That way, when someone is looking for recommended information fast, a lens can get them started and sent off in the right direction. Novell’s collection of Squidoo lenses include basic facts about precious metals, new products, popular styles, and other helpful links to aide a consumer’s purchasing decision.

Here’s a quick listing:

Choosing The Right Metal For Your Wedding Band
A New Wedding Song
Novell Wedding Bands Can Be Custom Made - Just For You!
Big and Bold Max Squared Wedding Bands

Platinum Emboldens Inspiration: Discussing the state of platinum in today's challenging economy

2009-02-23T10:11:33-05:00

“In This Challenging Economy,
Jewelers Want To Sell Products
That Capture The Consumer’s Jewelry Budget.”
– Bruce Pucciarello

There’s no metal that better signifies love and commitment—or strength, purity, luxury and longevity. Since 1975, Platinum Guild International (PGI) has recreated a passion for platinum jewelry by supplying information, practical advice, support and expertise to educate jewelry manufacturers, retailers and consumers about the superior qualities of this metal. As PGI evaluates the market, they get the word out about platinum and help businesses tap the endless power of the platinum brand. PGI-USA has chosen to highlight some of the leading manufacturers of platinum jewelry. For the first in a series about the industry’s most inspired leaders, The Jewelry Book spoke with Bruce Pucciarello of Novell Design Studio.

by Jessica Teisch for The Jewelry Book

Platinum has captivated Bruce Pucciarello, owner of Novell Design Studio, since he was eighteen years old. At that time, he was working at a big New Jersey manufacturer working in the precious stone cutting department, crafting bridal products on the precision-engineered, Swiss machinery. “I liked the designing and technical expertise that go into the manufacture of a quality product,” says Bruce. “It’s a wonderful combination of art and engineering, with always something new to learn.” In 1986, after gaining further experience as a designer and machinist (and following a side career as a professional musician), Bruce joined forces with Victor Novogrodsky and founded Novell Design Studio in New Jersey. Today, Novell, a high quality, made in America jewelry manufacturer specializing in bridal jewelry and bands, is renowned for its flexible customization capabilities.

Novell started to specialize in platinum in 1988—and this metal soon defined the company’s core. Novell first designed some 18 karat gold rings with platinum inserts, which increased the average men’s band profit. “Our retailers liked that and so did we,” says Bruce. “Once we started making jewelry in platinum,” he continues, “there was never a good reason for us to stop.” After two decades of experience, platinum has become the hallmark of Novell’s manufacturing facility. “As we became more adept at working in platinum,” Bruce explains, “we realized that any time we develop a new design or concept, we had to make sure that it works in platinum.” Novell works platinum into every style and discipline, from machine-made to hand crafting and casting. Novell has distinguished itself so greatly in platinum that its craftspeople prefer to work with this metal over any other.

Because of the superior qualities of platinum and its success using it, Novell remains firmly committed to this metal—not only for its purity, durability and strength, but also for the market it continues to generate. “Technology makes platinum more viable than ever,” Bruce explains. “It doesn’t matter whether platinum costs $800 or $2300 an ounce; there’s a strong market for platinum jewelry, especially bridal.” When important retailers respond to consumer’s desire to purchase platinum, they sell more and increase profitability. “In this challenging economy,” Bruce stresses, “retail jewelers need to sell products that capture every penny from a consumer’s jewelry budget.” Platinum, unlike other metals, “helps smart stores get at that profit.” Manufacturers also benefit from platinum sales: they become better manufacturing facilities because they have to improve their overall level of expertise in order to craft finer platinum jewelry.

Bruce finds that with platinum, success and customer satisfaction go hand-in-hand. “As long as we can make available almost any piece of jewelry in any kind of metal, we will continue to lead with platinum,” says Bruce. In this economy, that’s no mean feat. With its cutting-edge technologies and ingenuity, Novell “wrote a new list of rules, Bruce explains, which dispelled many myths about platinum, such as its difficulty to work with and its high cost. All our rules start with the words – we can. . .”

That attitude, Bruce stresses, is key to succeeding in this difficult economy—as are other factors. The new economy will demand better customer service, quality products and a price that makes sense. Bruce sees creating jewelry in platinum as a great foundation for the successful manufacturer in this new business world. Unfortunately, Bruce laments, “there will be no rescue plan for the jewelry industry. We need to work it out”—that is, we must strengthen local American companies and communities, with fair work and fair pay—“and not a bail out.” Instead of the Golden Rule (“he, who makes the gold, makes the rules”), Bruce posits the Platinum Rule as a guiding principle: “He who works effectively, and labors to make a durable product that is also an object of beauty, will thrive. That is the future of American jewelry manufacturing, so he makes the rules. He, who has the platinum, has the tools!” For the jewelry industry, there’s no greater truth for the New Year.

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Discussing the state of platinum in today's challenging economy

2009-02-23T09:46:46-05:00

The Winter 2009 issue of The Jewelry Book featured Novell platinum styles (from l. to r.) NQP157-6GPCX, P1800-4LC, PE2253-LC, NQP124-6GPCX and NQP63-6GPCX. These rings were included in “Platinum Emboldens Inspiration,” an interview with Novell’s Bruce Pucciarello about the state of platinum in a challenging economy.

Download Platinum_Emboldens_Inspiration(The Jewelry Book)

Max Squared wedding bands featured in The Jewelry Book

2009-02-23T09:44:43-05:00

The Winter 2009 issue of The Jewelry Book featured wedding bands from Novell’s Max Squared Collection.

Palladium wedding ring with trillion-cut diamonds

2009-02-19T16:04:18-05:00

The L1100-7GCC is a palladium wedding ring that is 7mm wide. There are 8 x .07 diamonds around the ring (.56 total ct. weight). Novell can customize our designs to your specifications, so that your wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold). In different widths, finishes and much more. Customization sets Novell apart from all the rest.

This wedding ring can also be seen on The Knot.com.

Visit an authorized Novell retailer for pricing inquiries.

Two-tone gold wedding ring with milgrain

2009-02-19T15:56:35-05:00

The MAX1501-6GCET is an 18kt gold wedding ring that is 6mm wide. Novell can customize our designs to your specifications, so that your wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold). In different widths, finishes and much more. Customization sets Novell apart from all the rest.

This wedding ring can also be seen on The Knot.com.

Visit an authorized Novell retailer for pricing inquiries.

Hand engraved yellow gold wedding ring with white gold twists

2009-02-19T15:22:09-05:00

The MAX1707-7GCT is an 14kt gold wedding ring that is 7mm wide. Novell can customize our designs to your specifications, so that your wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold). In different widths, finishes and much more. Customization sets Novell apart from all the rest.

This ring can also be seen on The Knot.com.

Visit an authorized Novell retailer for pricing inquiries.

White gold wedding band with unique hand braided center

2009-02-19T15:08:37-05:00

The MAX3074-8GCEW is an 18kt gold hand braided wedding band that is 8mm wide. Novell can customize our designs to your specifications, so that your wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold). In different widths, finishes and much more. Customization sets Novell apart from all the rest.

This ring can also be seen on The Knot.com.

Visit an authorized Novell retailer for pricing inquiries.

Unique white gold wedding band with unusual lava-esque design

2009-02-19T14:51:17-05:00

The MAX3077-7GCEW is an 18kt gold wedding ring that is 7mm wide. Novell can customize our designs to your specifications, so that your wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold). In different widths, finishes and much more. Customization sets Novell apart from all the rest.

This wedding ring can also be seen on The Knot.com.

Visit an authorized Novell retailer for pricing inquiries.

White gold wedding band with an unusual hand braided center

2009-02-19T14:40:44-05:00

The MAX3086-7GCEW is a hand braided 18kt gold wedding ring that is 7mm wide. Novell can customize our designs to your specifications, so that your wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold). In different widths, finishes and much more. Customization sets Novell apart from all the rest.

This wedding ring can also be seen on The Knot.com.

Visit an authorized Novell retailer for pricing inquiries.

White gold wedding ring with unique hand braided center

2009-02-19T14:35:39-05:00

The MAX3087-7GCEW is an 18kt gold wedding ring that is 7mm wide. Novell can customize our designs to your specifications, so that your wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold). In different widths, finishes and much more. Customization sets Novell apart from all the rest.

This wedding ring can also be seen on The Knot.com.

Visit an authorized Novell retailer for pricing inquiries.

Hand engraved white gold wedding ring

2009-02-19T14:25:48-05:00

The MAX3091-8GCEW is an 18kt gold wedding ring that is 8mm wide. Novell can customize our designs to your specifications, so that your wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold). In different widths, finishes and much more. Customization sets Novell apart from all the rest.

This wedding ring can also be seen on The Knot.com.

Visit an authorized Novell retailer for pricing inquiries.

White gold wedding ring with hand engraved center and milgrain

2009-02-19T14:14:51-05:00

The MAX3092-8GCEW is an 18kt gold wedding ring that is 8mm wide. Novell can customize our designs to your specifications, so that your wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold). In different widths, finishes and much more. Customization sets Novell apart from all the rest.

This wedding ring can also be seen on The Knot.com.

Visit an authorized Novell retailer for pricing inquiries.

Unique white gold wedding ring featured on The Knot.com

2009-02-19T14:00:29-05:00

The MAX3097-7GCEW is an 18kt gold wedding ring that is 7mm wide. Novell can customize our designs to your specifications, so that your wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold). In different widths, finishes and much more. Customization sets Novell apart from all the rest.

This wedding ring can also be seen on The Knot.com.

Visit an authorized Novell retailer for pricing inquiries.

Gold wedding ring with unique hammered design

2009-02-19T13:44:58-05:00

The MAX3098-7GCEW is an 18kt gold hammered wedding ring that is 7mm wide. Novell can customize our designs to your specifications, so that your wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold). In different widths, finishes and much more. Customization sets Novell apart from all the rest.

This wedding ring can also be seen on The Knot.com.

Visit an authorized Novell retailer for pricing inquiries.

Big and bold white gold wedding ring with unique styling

2009-02-19T13:24:58-05:00

The MAX3505-9GW is a 14kt gold wedding ring that is 9mm wide. Novell can customize our designs to your specifications, so that your wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold). In different widths, finishes and much more. Customization sets Novell apart from all the rest.

This wedding ring can also be seen on The Knot.com.

Visit an authorized Novell retailer for pricing inquiries.

Big and bold white gold wedding ring with bright edges

2009-02-19T12:44:12-05:00

The MAX3510-10GW is a 14kt gold wedding ring that is 10mm wide. Novell can customize our designs to your specifications, so that your wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold). In different widths, finishes and much more. Customization sets Novell apart from all the rest.

This wedding ring can also be seen on The Knot.com.

Visit an authorized Novell retailer for pricing inquiries.

Big and bold white gold wedding ring with hammered finish

2009-02-19T12:08:35-05:00

The MAX3511-10GW is a 14kt gold wedding ring that is 10mm wide. Novell can customize our designs to your specifications, so that your wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold). In different widths, finishes and much more. Customization sets Novell apart from all the rest.

This wedding ring can also be seen on The Knot.com.

Visit an authorized Novell retailer for pricing inquiries.

Wide white gold wedding ring with hammered finish and milgrain

2009-02-19T12:00:50-05:00

The MAX3512-10GW is a 14kt gold wedding band that is 10mm wide. Novell can customize our designs to your specifications, so that your wedding ring will be one of a kind. Exactly the way you want it. In different metals (platinum, palladium or gold). In different widths, finishes and much more. Customization sets Novell apart from all the rest.

This ring can also be seen on The Knot.com.

Visit an authorized Novell retailer for pricing inquiries.