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    <title> Smart Business &amp; Career Tips</title>
    
    
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    <id>tag:typepad.com,2003:weblog-21202</id>
    <updated>2011-01-27T09:13:01-05:00</updated>
    <subtitle>Career Tips from Milton Drepaul-The Resume Expert.</subtitle>
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        <title>Record Level of Stress Found in College Freshmen</title>
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        <published>2011-01-27T09:13:01-05:00</published>
        <updated>2011-01-27T09:13:01-05:00</updated>
        <summary>The emotional health of college freshmen — who feel buffeted by the recession and stressed by the pressures of high school — has declined to the lowest level since an annual survey of incoming students started collecting data 25 years ago.

In the survey, “The American Freshman: National Norms Fall 2010,” involving more than 200,000 incoming full-time students at four-year colleges, the percentage of students rating themselves as “below average” in emotional health rose. Meanwhile, the percentage of students who said their emotional health was above average fell to 52 percent. It was 64 percent in 1985.</summary>
        <author>
            <name>Milton Drepaul</name>
        </author>
        
        
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<div xmlns="http://www.w3.org/1999/xhtml"><h6>By <a href="http://topics.nytimes.com/top/reference/timestopics/people/l/tamar_lewin/index.html?inline=nyt-per" title="More Articles by Tamar Lewin">TAMAR LEWIN</a></h6>
<div id="articleBody">
<p>The emotional health of college freshmen — who feel buffeted by the recession and stressed by the pressures of high school — has declined to the lowest level since an annual survey of incoming students started collecting data 25 years ago.</p>
<p>In the survey, “The American Freshman: National Norms Fall 2010,” involving more than 200,000 incoming full-time students at four-year colleges, the percentage of students rating themselves as “below average” in emotional health rose. Meanwhile, the percentage of students who said their emotional health was above average fell to 52 percent. It was 64 percent in 1985.</p>
<p>Every year, women had a less positive view of their emotional health than men, and that gap has widened.</p>
<p>Campus counselors say the survey results are the latest evidence of what they see every day in their offices — students who are depressed, under stress and using psychiatric medication, prescribed even before they came to college.</p>
<p>The economy has only added to the stress, not just because of financial pressures on their parents but also because the students are worried about their own college debt and job prospects when they graduate.</p>
<p>“This fits with what we’re all seeing,” said Brian Van Brunt, director of counseling at Western Kentucky University and president of the American College Counseling Association. “More students are arriving on campus with problems, needing support, and today’s economic factors are putting a lot of extra stress on college students, as they look at their loans and wonder if there will be a career waiting for them on the other side.”</p>
<p>The annual survey of freshmen is considered the most comprehensive because of its size and longevity. At the same time, the question asking students to rate their own emotional health compared with that of others is hard to assess, since it requires them to come up with their own definition of emotional health, and to make judgments of how they compare with their peers.</p>
<p>“Most people probably think emotional health means, ‘Am I happy most of the time, and do I feel good about myself?’ so it probably correlates with <a href="http://topics.nytimes.com/top/news/health/diseasesconditionsandhealthtopics/mentalhealthanddisorders/index.html?inline=nyt-classifier" title="Recent and archival health news about mental health and disorders.">mental health</a>,” said Dr. Mark Reed, the psychiatrist who directs <a href="http://topics.nytimes.com/top/reference/timestopics/organizations/d/dartmouth_college/index.html?inline=nyt-org" title="More articles about Dartmouth College">Dartmouth College</a>’s counseling office.</p>
<p>“I don’t think students have an accurate sense of other people’s mental health,” he added. “There’s a lot of pressure to put on a perfect face, and people often think they’re the only ones having trouble.”</p>
<p>To some extent, students’ decline in emotional health may result from pressures they put on themselves.</p>
<p>While first-year students’ assessments of their emotional health were declining, their ratings of their own drive to achieve, and academic ability, have been going up, and reached a record high in 2010, with about three-quarters saying they were above average.</p>
<p>“Students know their generation is likely to be less successful than their parents’, so they feel more pressure to succeed than in the past,” said Jason Ebbeling, director of residential education at Southern Oregon University. “These days, students worry that even with a college degree they won’t find a job that pays more than minimum wage, so even at 15 or 16 they’re thinking they’ll need to get into an M.B.A. program or Ph.D. program.”</p>
<p>Other findings in the survey underscore the degree to which the economy is weighing on college students.</p>
<p>“Paternal unemployment is at the highest level since we started measuring,” said John Pryor, director of the Cooperative Institutional Research Program at <a href="http://topics.nytimes.com/topics/reference/timestopics/organizations/u/university_of_california/index.html?inline=nyt-org" title="More articles about the University of California.">U.C.L.A.</a>’s Higher Education Research Institute, which does the annual freshman survey. “More students are taking out loans. And we’re seeing the impact of not being able to get a summer job, and the importance of financial aid in choosing which college they’re going to attend.”</p>
<p>“We don’t know exactly why students’ emotional health is declining,” he said. “But it seems the economy could be a lot of it.”</p>
<p>For many young people, serious stress starts before college. The share of students who said on the survey that they had been frequently overwhelmed by all they had to do during their senior year of high school rose to 29 percent from 27 percent last year.</p>
<p>The gender gap on that question was even larger than on emotional health, with 18 percent of the men saying they had been frequently overwhelmed, compared with 39 percent of the women.</p>
<p>There is also a gender gap, studies have shown, in the students who seek out college mental health services, with women making up 60 percent or more of the clients.</p>
<p>“Boys are socialized not to talk about their feelings or express stress, while girls are more likely to say they’re having a tough time,” said Perry C. Francis, coordinator for counseling services at Eastern Michigan University in Ypsilanti. “Guys might go out and do something destructive, or stupid, that might include property damage. Girls act out differently.”</p>
<p>Linda Sax, a professor of education at U.C.L.A. and former director of the freshman study who uses the data in research about college gender gaps, said the gap between men and women on emotional well-being was one of the largest in the survey.</p>
<p>“One aspect of it is how women and men spent their leisure time,” she said. “Men tend to find more time for leisure and activities that relieve stress, like exercise and sports, while women tend to take on more responsibilities, like volunteer work and helping out with their family, that don’t relieve stress.”</p>
<p>In addition, Professor Sax has explored the  role of the faculty in college students’ emotional health, and found that interactions with faculty members were particularly salient for women. Negative interactions had a greater impact on their mental health.</p>
<p>“Women’s sense of emotional well-being was more closely tied to how they felt the faculty treated them,” she said. “It wasn’t so much the level of contact as whether they felt they were being taken seriously by the professor. If not, it was more detrimental to women than to men.”</p>
<p>She added: “And while men who challenged their professor’s ideas in class had a decline in stress, for women it was associated with a decline in well-being.”</p>
<p>From NY Times</p>
</div>
<p> </p></div>
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    </entry>
    <entry>
        <title>The Test of All Knowledge Is Experiment </title>
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        <id>tag:typepad.com,2003:post-6a00d8344483c553ef013487603133970c</id>
        <published>2010-09-15T10:16:56-04:00</published>
        <updated>2010-09-15T10:16:56-04:00</updated>
        <summary>Whatever business you are in, this is the way you should approach your marketing...

1. First do your initial experiment. See what happens.

2. Then go through the imagining stage. What bigger ideas do the results of your initial experiment hint at?

3. Develop and test those ideas to see if your guesses were right...

You'll be amazed at the new marketing approaches you discover.
</summary>
        <author>
            <name>Milton Drepaul</name>
        </author>
        
        
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<div xmlns="http://www.w3.org/1999/xhtml"><p style="font-size: 20px; font-family: Georgia,Times New Roman,Times,serif; color: #7c3316;"><strong /><span style="font-size: 13px; font-family: Arial,Helvetica,sans-serif;"><a href="http://clicks.earlytorise.com//t/AQ/AAKN8g/AAKWxQ/AAJJUA/AQ/AboGgw/S0GM" target="_blank">By Glenn Fisher</a></span>
   
  </p>
<p>Most marketing people will tell you that the key to any successful marketing campaign is "testing." </p>
<p>True. But there's a little more to it... </p>
<p>And to explain, I'm going to enlist the help of a theoretical physicist. </p>
<p>Huh?! </p>
<p>Believe it or not, successful marketing shares much with a fundamental scientific principle. Namely: <em>"The test of all knowledge is experiment." </em></p>
<p>That's one of the main points theoretical physicist Richard P. Feynman makes in his <em>Lectures on Physics</em>. </p>
<p>I admit, that sounds like a stretch. But bear with me...</p>
<p>Let's say you've produced a book on a new weight loss method for men. </p>
<p>Now you need to sell it... </p>
<p>So you write a sales promotion. </p>
<p>Question is, how do you pitch the book? </p>
<p>Do you try to scare men into buying it? ("If you don't read this book, you'll get fatter.")</p>
<p>Or do you use hope? ("If you read this book, you'll get thinner.")</p>
   
   <p>Which is the better angle? </p>
<p>This brings us to Feynman's principle: <em>"The test of all knowledge is experiment." </em></p>
   <p>So you experiment. You test both angles and see which one works best. </p>
   <p>Meanwhile, Feynman cautions that <em>"experiment itself"</em> only<em> "helps"</em> us come to a conclusion "in the sense that it gives us hints." </p>
   <p>Okay.
So let's say the fear angle comes out on top in your test. This gives
you a big hint that men are fearful of putting on weight. </p>
   <p>What we need now, says Feynman is <em>"imagination
to create from these hints the great generalizations -- to guess at the
wonderful, simple, but very strange patterns beneath... and then to
experiment to check again whether we have made the right guess." </em></p>
   <p>So
you have a hint: Men are fearful of putting on weight. Now you must use
your imagination. You must go deeper. Why are men fearful of putting on
weight? </p>
   <p>Could it be because they will think themselves
less attractive to women? If so, a good guess would be that a better
way to sell your book on weight loss might be to aim it at helping men
attract women... </p>
   <p>And another guess... If it's true that
women don't like men who are overweight, maybe you should aim your
promotion at women who want their men to lose weight. ("Is your man
getting a little too wide round the middle? This book will help make
him thin!") </p>
   <p>To check the validity of these assumptions, you test them both. </p>
   <p>For the sake of argument, let's say you find that your book on men's weight loss sells best to women. </p>
   <p>This
is a brand-new idea for you -- one that is sure to increase your
profitability. And without experimenting, imagining, and testing, you
might never have discovered it. </p>
   <p>Think of it as a
3-stage process: An initial experiment provides fuel for the imagining
stage, which provides ideas for testing, the results of which may give
new reasons for experimentation. </p>
   <p>Whatever business you are in, this is the way you should approach your marketing... </p>
   <p>1. First do your initial experiment. See what happens. </p>
   <p>2. Then go through the imagining stage. What bigger ideas do the results of your initial experiment hint at? </p>
   <p>3. Develop and test those ideas to see if your guesses were right... </p>
   <p>You'll be amazed at the new marketing approaches you discover.</p>
   <p>[Ed.
Note: After studying business, economics, politics, and creative
writing -- and working for many years in local government -- Glenn
Fisher joined Shortcut Publications as the editor of their flagship
publications, <em>Shortcut Bulletin</em> and <em>Shortcut Confidential</em>.
Glenn has developed a loyal following by helping and inspiring his
readers to achieve personal and financial freedom. To receive Glenn's
free, daily e-letter, <a href="http://clicks.earlytorise.com//t/AQ/AAKN8g/AAKWxQ/AAHULA/AQ/AboGgw/rLd3" target="_blank">go here</a>.</p>
   <p>Article courtesy of <a href="http://www.earlytorise.com" target="_blank">Early To Rise</a> </p>.”</div>
</content>



    </entry>
    <entry>
        <title>Fresh Eyes and Assumptions</title>
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        <id>tag:typepad.com,2003:post-6a00d8344483c553ef0134866f0dcd970c</id>
        <published>2010-08-24T12:02:39-04:00</published>
        <updated>2010-08-24T12:02:39-04:00</updated>
        <summary>Our challenge is to encounter the world with fresh eyes. Nothing stays the same. Spring teaches us how life changes, sprouts, blossoms, and shrivels up from one moment to the next. Look at a spot at the same time each day. It's different from the day before. So is your daughter. Or your wife. Life is not a photo, it's a never-ending movie. Boredom is simply a lack of attention and curiosity - a preference for ideas over real life.</summary>
        <author>
            <name>Milton Drepaul</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Gregg Krech" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Illusion" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Milton Drepaul" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Perception" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Reality" />
        <category scheme="http://sixapart.com/ns/types#tag" term="The Resume Expert" />
        <category scheme="http://sixapart.com/ns/types#tag" term="ToDo Institute" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://smartbizchoices.typepad.com/sbc/">
<div xmlns="http://www.w3.org/1999/xhtml"><h3 class="title"><em>Originality is simply a pair of fresh eyes.</em><br />- Thomas Wentworth Higginson</h3>
<p>Oxford University recently published research indicating that in certain circumstances people don't notice if the room they are in grows to four times its original size.</p>
<p>Researchers used the latest in computer virtual reality technology to create a room where they could manipulate size and distance. They manipulated the room so it would get bigger as people walked through it, but subjects failed to notice the change in size. Consequently, they made gross errors when asked to estimate the size of objects in that room. </p>
<p>The lead researcher, Dr Andrew Glennerster, said "This was very surprising. Normally, viewing a scene with two eyes, or walking around it, provides enough information to calculate its 3D structure"<br /></p>
<p>Generally, there are two key cues that tell us about size and positioning in our 3D surroundings: binocular disparity and motion parallax. Binocular disparity uses the distance between our two eyes to tell us how far away things are: each eye gives a slightly different 'shot' of an object, and the bigger the difference, the closer the object is. Motion parallax is the way closer objects move faster across our field of vision than far-off objects when we are moving: for example, roadside trees whisk by when we drive compared to distant hills. However, despite there being all the normal visual cues as the virtual room changed, subjects in the experiment seemed to override the facts in favor of their assumption that rooms stay the same.</p>
<p>Commenting on the findings that people ignore the evidence of their own eyes, Glennerster cites Bayes, an eighteenth-century mathematician. "Bayes said that what we believe to be the state of the world is the product of two things: your prior assumptions and your sensory information. If your sensory information is very specific, you'll go with that. But if it's poor, or confusing, you'll go with your prior assumption. That's what seems to be happening here." The participants' assumption that rooms stay the same size is so strong that it overrides all the usual cues from binocular disparity and motion parallax.</p>
<p>Years ago I went to get a soft drink from a vending machine. I used this machine regularly, perhaps once per week. I put two quarters in the machine (this dates me, I know) but nothing happened. I pressed the button multiple times. I banged the machine on the side a few times. I pressed the button requesting my money back. Still nothing happened. After about ten minutes I noticed something. The price of soft drinks was 60 cents, not 50 cents. They had changed the price and it was right in front of my eyes. But I wasn't paying attention to the reality in front of me. I was operating on auto pilot - or, in other words, mindlessly. </p>
<p>Our challenge is to encounter the world with fresh eyes. Nothing stays the same. Spring teaches us how life changes, sprouts, blossoms, and shrivels up from one moment to the next. Look at a spot at the same time each day. It's different from the day before. So is your daughter. Or your wife. Life is not a photo, it's a never-ending movie. Boredom is simply a lack of attention and curiosity - a preference for ideas over real life.</p>
<p>- Gregg Krech<br />ToDo Institute<br /></p></div>
</content>



    </entry>
    <entry>
        <title>Solving the Mystery of Letting Go</title>
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        <published>2010-08-23T12:05:25-04:00</published>
        <updated>2010-08-23T12:05:25-04:00</updated>
        <summary>To be able to touch and appreciate what is new, our hands are also created to open up -- and, as needed -- to let go of whatever is in them that is no longer useful.

This same basic truth applies, even more so, when it comes to our need to release those old feelings and worn out thoughts that first clog up, and then compromise our heart and mind. These tiresome states of ourselves have become "stuck" within us because we haven't learned how to release them. 
</summary>
        <author>
            <name>Milton Drepaul</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Inspiration" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Millionaire Mindset" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Mind Body Connection" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Success Qualities" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://smartbizchoices.typepad.com/sbc/">
<div xmlns="http://www.w3.org/1999/xhtml"><p align="left" class="content">
<div align="left" class="content">Sometimes the greatest truths are laid right before our eyes, in the simplest of things, and yet we just can't see them. Take for instance our own hands: what a miracle they are. If we consider for even a moment all they are capable of doing, it's evident that a great wisdom sits hidden behind their incomparable design. But, with this thought in mind, permit me to add one other to help us see another part of their special purpose that lies "hidden" in plain sight.<br /><br />What good would our hands be to us or, for that matter, to the world they are made to help shape, if all they could do was close down around something and cling to it? How stale and old everything would soon be for us if the act of "holding on" to things were all our hands had the power to do? Just imagine what life would be like if we were unable to touch anything new. <br /><br />To be able to touch and appreciate what is new, our hands are also created to open up -- and, as needed -- to let go of whatever is in them that is no longer useful.<br /><br />This same basic truth applies, even more so, when it comes to our need to release those old feelings and worn out thoughts that first clog up, and then compromise our heart and mind. These tiresome states of ourselves have become "stuck" within us because we haven't learned how to release them. <br /><br />Once we understand that letting go is the missing half of the whole happiness our heart longs for -- that it is a necessary and full partner in the power to discover and complete our True Self -- everything about our life grows easier. Old regrets dry up and blow away. We awaken to a quiet kind of faith that fears nothing. New possibilities for us appear almost moment to moment because we've hung an "open for business" sign on the door of our life. And, as our contentment grows with who we are -- <em>within ourselves</em> -- we stop compromising ourselves in order to win the approval of the world around us.<br /><br />And best of all, as a result of our growing discoveries about the secret of letting go, we find ourselves on the threshold of solving the greatest mystery on earth: who are we? Why are we here? And what is our true role in this world? For as we start to see reality -- as <span style="text-decoration: underline;">it</span> is -- in its timeless expression of creating life, perfecting it, and then letting it go, only to start all over again, we realize that we ourselves are an integral part of this Great Endless Story. And if the whole of Life is being made new in each and every moment -- and we ourselves are a part of its never-ending process of perfection -- then letting go isn't some distant and difficult faculty to be acquired. To the contrary: letting go is an effortless state of our own consciousness; it is a natural power of ours needing only to be actualized in order for us to realize the freedom that it alone can grant.</div>
<p />
<p align="center" class="contentStrong">- Guy Finley</p></p></div>
</content>



    </entry>
    <entry>
        <title>Finding A Good Idea For Your Book</title>
        <link rel="alternate" type="text/html" href="http://smartbizchoices.typepad.com/sbc/2010/08/finding-a-good-idea-for-your-book.html" />
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        <id>tag:typepad.com,2003:post-6a00d8344483c553ef0134865efa26970c</id>
        <published>2010-08-21T14:43:50-04:00</published>
        <updated>2010-08-21T14:43:50-04:00</updated>
        <summary>I recommend you keep a notebook, file folder or computer file labeled "book ideas," and whenever an idea for a book comes to mind, write it down and save it. Don't worry whether the book will eventually interest a publisher. Creating ideas and analyzing/assessing ideas are two separate activities, and should not overlap. Don't hold your creativity back; let the ideas flow and quickly get them all down on paper. Later you can decide which won't work and which merit further effort.

</summary>
        <author>
            <name>Milton Drepaul</name>
        </author>
        
        
<content type="html" xml:lang="en-US" xml:base="http://smartbizchoices.typepad.com/sbc/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;div class="Section1"&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;The journey of a thousand manuscripts pages (or even 150) begins with a single idea. Here&amp;#39;s how to find one.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;by Robert W. Bly&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Many people who attend my book publishing semi­nars already have a book idea in mind. Others, however, have a strong desire to write a book, but are stuck on coming up with a suitable topic. If you fall into this category, here are ten sources of ideas for books you may want to write:&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify; TEXT-INDENT: -0.25in; MARGIN-LEFT: 0.25in; mso-list: l0 level1 lfo1; tab-stops: list .25in"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="LETTER-SPACING: 0.3pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;1.&lt;span style="FONT: 7pt &amp;#39;Times New Roman&amp;#39;"&gt;	&amp;#0160; &lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="LETTER-SPACING: 0.3pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;JOB EXPERIENCE&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;An obvious but often overlooked source of book ideas is your job. Thousands of excellent books have been written by authors about a skill, expertise or career experience gained on the job.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;This is how I came to write my first book, &lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.3pt"&gt;Technical Writing: Structure, Standards and Style &lt;/span&gt;&lt;/em&gt;(McGraw-Hill). My first job after graduating college was as a technical writer for Westinghouse Electric Corp. in Baltimore. After several months writing technical materials, I began to feel the need for a writing guide to assist technical writers with matters of style, usage, punctuation and grammar (for example, does one write 1/4 or 0.25 or &lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.3pt"&gt;one fourth &lt;/span&gt;&lt;/em&gt;in technical documents?). Being book-minded, I went to the bookstores and found nothing appropriate.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;My idea was to compile a style guide for technical writers modeled after the best-selling general writing style guide, &lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.3pt"&gt;The Elements of Style, &lt;/span&gt;&lt;/em&gt;by Strunk and White. I wrote a content outline and book proposal, and began to pursue agents and publishers. I was extremely lucky: The first agent who saw &lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.3pt"&gt;Technical Writing &lt;/span&gt;&lt;/em&gt;agreed to represent the book, and within three weeks, he sold it to the first publisher to look at it, McGraw-Hill. The advance was $8,500 -not bad for a first-time author in 1981 for a short (100-page) book.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Not every book I&amp;#39;ve written since has sold so quickly and easily. But subsequently, I have written a number of books based on skills and experiences gained in various careers and jobs.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Do you hold a highly desirable position or work in a glamorous industry: Then you can write a book telling others how to get into your line of work.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Have you developed specific and valuable skills such as computer skills selling, marketing, finance, negotiating or programming-skills that others need to master? There&amp;#39;s a need for a&lt;em style="mso-bidi-font-style: normal"&gt; &lt;/em&gt;book telling them how to do it.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.2pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify; TEXT-INDENT: 0in; MARGIN-LEFT: 0in; mso-list: l1 level1 lfo2; tab-stops: list .25in"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;2.&lt;span style="FONT: 7pt &amp;#39;Times New Roman&amp;#39;"&gt;	&amp;#0160; &lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="LETTER-SPACING: 0.2pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;TEACH A COURSE&lt;/span&gt;&lt;/strong&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;There are many opportunities for you to design and teach courses to other people at work, at adult education evening classes at the local high school or college, a community colleges, at association meetings and even on the university level.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;If you get the opportunity to teach a course, keep in mind that the topic and content outline you develop for the course may have appeal to a publisher as the outline for a potential book on the same subject.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;In 1981, a private seminar company offering low-cost public seminars in New York City asked me to do an evening program on marketing and promotion for small business. The pay was lousy but I accepted. A year or so later, I tool the course title and outline, turned it into a book proposal, and sold my second book, &lt;em style="mso-bidi-font-style: normal"&gt;How &lt;span style="LETTER-SPACING: 0.3pt"&gt;to Promote Your Own Business, &lt;/span&gt;&lt;/em&gt;to New American Library.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;If you want to write nonfiction books there are two advantages to teaching a class or seminar. First, in developing and teaching the course you will simultaneously be doing most of the legwork necessary to produce a book on the subject. Therefore, once you&amp;#39;ve given the course, transforming it into a book is a relatively quick and easy next step (or at least quicker and easier than doing , book from scratch).&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Second, teaching the course positions you as an expert in the subject making you more attractive to book publishers. They figure that anyone who can give a course on the topic must have a substantial amount of information and expertise to share. If you taught the course at a prestigious, well-known institution, that further boosts your credibility&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify; TEXT-INDENT: -0.25in; MARGIN-LEFT: 0.25in; mso-list: l1 level1 lfo2; tab-stops: list .25in"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;3.&lt;span style="FONT: 7pt &amp;#39;Times New Roman&amp;#39;"&gt;	&amp;#0160; &lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;TAKING COURSES&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Taking courses can also give you fresh infusion of ideas and information that can become the basis for a book.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;The same private seminar company was teaching small business promotion seminars for offered a number of courses in different career areas, which as an instructor, I could take for free. After taking several, I came up with the idea of doing a career book on how to break into some of the more exciting, glamorous industries and professions, such as music, film, advertising, travel and television. The book, &lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.4pt"&gt;Creative Careers: Real Jobs in Glamour Fields, &lt;/span&gt;&lt;/em&gt;was published by John Wiley &amp;amp; Sons.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Warning: When you take the course, don&amp;#39;t steal or plagiarize the instructor&amp;#39;s seminar, reprinting it word for word as your book. Consider it a starting point and supplement it with additional research from many other sources (book articles, interviews, other seminars, etc.)&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;If the instructor does have good information you want to reprint (such as lists of contacts and resources), get his permission in writing. You can also ask the instructor if he or she will agree to be interviewed by you for inclusion in the book.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify; TEXT-INDENT: -0.25in; MARGIN-LEFT: 0.25in; mso-list: l1 level1 lfo2; tab-stops: list .25in"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;4.&lt;span style="FONT: 7pt &amp;#39;Times New Roman&amp;#39;"&gt;	&amp;#0160; &lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;WRITE ABOUT YOUR LIFE EXPERIENCES&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;quot;It is in the totality of experience reckoned with, filed and forgotten, that each man is truly different from all others in the world,&amp;quot; writes Ray Bradbury in &lt;em style="mso-bidi-font-style: normal"&gt;Zen &lt;span style="LETTER-SPACING: 0.4pt"&gt;in the Art of Writing. &lt;/span&gt;&lt;/em&gt;Every person every life, is unique, and this is why say that everyone has at least one book inside them: What has happened to you has not happened to other people, and your experiences will make for a book that is either instructive, entertaining, moving or any combination of these.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;This applies to everyone. For example, if you have chosen to remain single you can write &lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.4pt"&gt;Living Alone and Loving It &lt;/span&gt;&lt;/em&gt;or a similar book on the joys of being single. If you are married with children, you have unique experiences as a parent, and can share your knowledge and experiences with others in an entertaining or informative book. If you are married but have been unable to have children, you have credibility to write a book on infertility. If you and your spouse have not had children by choice, you can write a book on &lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.4pt"&gt;Choosing to Live Child-Free&lt;/span&gt;&lt;/em&gt;&lt;span style="LETTER-SPACING: 0.4pt"&gt;. If &lt;/span&gt;you have only one child, you can write &lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.4pt"&gt;Raising the Single Child. &lt;/span&gt;&lt;/em&gt;If you&amp;#39;re a single &lt;span style="LETTER-SPACING: 0.1pt"&gt;parent, you can write &lt;/span&gt;&lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.4pt"&gt;Straight Talk and Advice for Single Parents.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;In 1982, the New York City engineering firm employing me told me I would have to relocate. My fiancee did not want to leave Manhattan, so I resigned and started a new career as a self-employed industrial writer, producing brochures and data sheets for chemical companies and industrial equipment manufacturers.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;The transition from employee to freelancer was an educational experience, one I knew many others would go through (or would hope to, some day). This became the topic of my book, &lt;em style="mso-bidi-font-style: normal"&gt;Out&lt;/em&gt; &lt;/span&gt;&lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.4pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;on Your Own: From Corporate to Self-Employment, &lt;/span&gt;&lt;/em&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;also published by Wiley.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify; TEXT-INDENT: 0in; MARGIN-LEFT: 0in; mso-list: l1 level1 lfo2; tab-stops: list .25in"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;5.&lt;span style="FONT: 7pt &amp;#39;Times New Roman&amp;#39;"&gt;	&amp;#0160; &lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;WRITE ABOUT A PROCESS OR TASK YOU KNOW HOW TO DO &lt;/span&gt;&lt;/strong&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Through work, leisure or life experience, we all have done things that many other people have not done, and therefore know a good deal more about these things than they do. The inexperienced would like to learn from your experiences and avoid your mistakes, and a book is the ideal vehicle for this.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;For instance, after resigning from the engineering firm and becoming a self-employed industrial writer in 1982, I was forced to learn how to succeed in the commercial writing field on my own; there was no book to guide me. I made many expensive mistakes and learned from experience.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;To help other writers speed the learning curve and avoid these mistakes, I wrote &lt;/span&gt;&lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.4pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Secrets of a Freelance Writer, &lt;/span&gt;&lt;/em&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;published by Henry Holt &amp;amp; Co. The book is about the process of running a freelance writing business, covering everything from getting started and finding clients to setting fees and negotiating contracts.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify; TEXT-INDENT: 0in; MARGIN-LEFT: 0in; mso-list: l1 level1 lfo2; tab-stops: list .25in"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;6.&lt;span style="FONT: 7pt &amp;#39;Times New Roman&amp;#39;"&gt;	&amp;#0160; &lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;WRITING ABOUT YOUR HOBBY &lt;/span&gt;&lt;/strong&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Hobbies that fascinate you no doubt fascinate a lot of other people. As a hobbyist, you have much more knowledge than a journalist or other outsider who would have to research the field from scratch. Why not turn your hobby into profit center by writing a book about it?&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;One of my hobbies is collecting comic books. I love Superman, Batman Wolverine, and the other DC and Marvel superheroes.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;When I graduated college in 1979, I burned with the desire to write a book and get it published. I started two book projects. One was a Harlequin romance novel, which I started not because I enjoy Harlequin romance novels-I&amp;#39;ve never even read one-but because I figured it would be easy to do. I was wrong. I wrote 40 pages of the worst Harlequin romance novel of all time &lt;/span&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;before abandoning the project.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;But writing those pages taught me an important lesson: Don&amp;#39;t select a topic or form for your book just because you think it is commercially viable and will make you a lot of money. If you do, your lack of enthusiasm will show through in your writing.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;On the other hand, if you are passionate about your topic, your enthusiasm will show through in your writing. The book will be easier and more fun to write, and the final product will be much better in quality.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;The second book project I started working on was a trivia book on comic book superheroes, written in quiz form. For example: What are the six types of kryptonite? (Green, red, blue, white, gold, jewel.) What was Spider-Man&amp;#39;s major in college? (Physics.)&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;I wrote a short manuscript and, having no contacts in publishing, and no knowledge of the publishing business, sent it to editors at various paperback publishers with a cover letter. It was rejected by all. I gave up and put it in a drawer.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Years later, when I was cleaning out some files, I came across the manuscript. I was going to throw it out, but instead mailed it to my literary agent with a note saying, &amp;quot;Do you think you can do anything with this?&amp;quot;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Six weeks later, she called and said she&amp;#39;d sold the book. I was speechless, The book, &lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.1pt"&gt;Comic Book Heroes: 1,101 Trivia Questions About America&amp;#39;s Favorite Superheroes From the Atom to the X-Men, &lt;/span&gt;&lt;/em&gt;was published by Citadel Press.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;The second lesson I learned from this, experience was: A book idea that doesn&amp;#39;t sell now might sell later. If you get rejected by publishers, don&amp;#39;t throw away or forget about the book proposal. File it and make a note to take another look al it in six or twelve months. Sometime you have success on the second or third try because the timing is right. Other times, you see the idea from a fresh perspective, rewrite it, and make the sale with the revised book proposal. When asked to address the graduating class at Oxford, Winston Churchill, a great writer, stood up, said only &amp;quot;Never give up,&amp;quot; and sat back down. These three words are good advice for authors who want to sell book proposals to publishers.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Eventually, a third lesson revealed itself: Every book published gives you credential that can lead to more book contracts in the same field.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;I enjoyed writing the comic book trivia book. After it came out, I though about doing trivia books on other topics in a similar format.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;I was always a big &lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.1pt"&gt;Star Trek &lt;/span&gt;&lt;/em&gt;fan. This resulted in two books with Harper-Collins: &lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.1pt"&gt;The Ultimate Unauthorized &lt;/span&gt;&lt;/em&gt;Star &lt;span style="LETTER-SPACING: 0.1pt"&gt;Trek &lt;em style="mso-bidi-font-style: normal"&gt;Quiz &lt;/em&gt;&lt;/span&gt;&lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.5pt"&gt;Book &lt;/span&gt;&lt;/em&gt;&lt;span style="LETTER-SPACING: 0.1pt"&gt;and &lt;em style="mso-bidi-font-style: normal"&gt;Why You &lt;/em&gt;&lt;/span&gt;&lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.5pt"&gt;Should Never Beam Down in a Red Shirt. &lt;/span&gt;&lt;/em&gt;&lt;span style="LETTER-SPACING: 0.1pt"&gt;As publishers began to see me as a writer of popular culture trivia, I received several more contracts along this line, including &lt;/span&gt;&lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.5pt"&gt;What&amp;#39;s Your &lt;/span&gt;&lt;/em&gt;&lt;span style="LETTER-SPACING: 0.1pt"&gt;Frasier I.Q.?, a quiz book on the TV show &lt;/span&gt;&lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.5pt"&gt;Frasier.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.5pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/em&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Books about hobbies can be how-to, money-making, reference, specialized or general information. If you have an interest in tropical fish, for example, you could write &lt;em style="mso-bidi-font-style: normal"&gt;How &lt;/em&gt;&lt;/span&gt;&lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.5pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;to Keep Tropical Fish &lt;/span&gt;&lt;/em&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;(how-to), &lt;/span&gt;&lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.5pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;How To Breed Tropical Fish for Fun and Profit &lt;/span&gt;&lt;/em&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;(moneymaking), &lt;/span&gt;&lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.5pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;An Illustrated Guide to Aquarium Fish &lt;/span&gt;&lt;/em&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;(reference), &lt;/span&gt;&lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.5pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Care and Breeding of Fancy Guppies &lt;/span&gt;&lt;/em&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;(specialized) or &lt;/span&gt;&lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.5pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Your First Fish Tank &lt;/span&gt;&lt;/em&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;(general).&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Notice that the first six methods on this list involve you, the author, having some special insight, experience or information on the topic of your book. Author and publisher Dan Poynter says: &amp;quot;Write about something in which you are a participant. The world needs more books written by writers who are also experts, not writers who are journalists.&amp;quot;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;quot;Concentrate on the area that interests you, and if you&amp;#39;re not an expert now, you may become one,&amp;quot; writes Tom Peeler in &lt;/span&gt;&lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.5pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;The Writer.&lt;/span&gt;&lt;/em&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;quot; And even if the area of interest still requires consultation with recognized professionals, specialization will allow you to develop regular sources and will give you credibility with them.&amp;quot;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;One of Gary Larson&amp;#39;s Far Side cartoons shows an author autographing his book at a book signing. The caption reads, &amp;quot;After being frozen in ice for 10,000 years, Thag promotes his autobiography.&amp;quot; The title of the book: &lt;/span&gt;&lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.5pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;It Was Very Cold and I Couldn&amp;#39;t Move. &lt;/span&gt;&lt;/em&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Obviously, no publisher expects you to have 10,000 years of experience in your subject matter. But writing about something you know, have experienced or have achieved is one route to coming up with a book idea a publisher will buy from you.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify; TEXT-INDENT: -0.25in; MARGIN-LEFT: 0.25in; mso-list: l1 level1 lfo2; tab-stops: list .25in"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;7.&lt;span style="FONT: 7pt &amp;#39;Times New Roman&amp;#39;"&gt;	&amp;#0160; &lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;COLLECT AND COMPILE TIDBITS OF SCATTERED INFORMATION&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Are you interested in a specific field of knowledge or study? And are you the type who clips articles and collects tidbits of information on your topic? If so, you can convert this passion for information by compiling your collected knowledge into book form.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;For a while, I became fascinated with all the toll-free consumer helplines and hotlines I saw advertised, giving free information on everything from AIDS prevention to gardening tips to stock market quotes. I became an obsessive collector of these numbers, clipping articles and writing down 800 numbers I heard on radio and saw on TV. Finally, I compiled them into a book, &lt;/span&gt;&lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.6pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Information Hotline U.S.A., &lt;/span&gt;&lt;/em&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;published by New American Library.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Similarly, a friend of mine, Don Hauptman, is obsessed by language in general and word-play in particular. Don is a collector of information, and began collecting acronyms (such as DNA, LSD, scuba, laser). When his collection got large enough, he turned it into a book on acronyms, &lt;/span&gt;&lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.6pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Acronymania, &lt;/span&gt;&lt;/em&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;published by Dell.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify; TEXT-INDENT: 0in; MARGIN-LEFT: 0in; mso-list: l1 level1 lfo2; tab-stops: list .25in"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;8.&lt;span style="FONT: 7pt &amp;#39;Times New Roman&amp;#39;"&gt;	&amp;#0160; &lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="LETTER-SPACING: -0.2pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;FIND AND FILL A NEED OR GAP IN THE READER&amp;#39;S KNOWLEDGE &lt;/span&gt;&lt;/strong&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;An excellent way of finding marketable ideas is to talk with people and find out what they want and need to know, then write a book to satisfy that information need.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;For example, an attorney with good negotiating skills heard many clients telling him that they too wished they had good negotiating skills and would like help becoming better negotiators. The attorney became a millionaire by writing and selling books, audio and videotape programs, seminars and training sessions in negotiating skills.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Working as a business consultant, I saw there were dozens of books on sales, but almost nothing on how to generate leads for salespeople. I proposed &lt;/span&gt;&lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.6pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;The Lead Generation Handbook, &lt;/span&gt;&lt;/em&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;which sold to Amacom, the publishing division of the American Management Association.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;And when we moved out of New York City and bought a home in the suburbs, we knew nothing about plumbing, electricity, gardening, cars, aluminum siding, roofing, or the dozens of other things every homeowner eventually becomes familiar with. I thought, &amp;quot;Why not do a book that will be an instruction manual for first-time homeowners?&amp;quot;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;I wrote a proposal for a book titled &lt;/span&gt;&lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.6pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;The Homeowner&amp;#39;s Survival Guide. &lt;/span&gt;&lt;/em&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;No one was interested, and I put the proposal away in a file and forgot about it. Several years later, a major publisher-one for whom I&amp;#39;ve now written several books-came out with such a book with the exact same title. Another lesson learned: Pay attention to your own gut feelings. Had I kept trying with this book, as I advise you to do, it might very well have sold within a year or so. But I gave up on it, and now another author&amp;#39;s name is on the cover.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify; TEXT-INDENT: -0.25in; MARGIN-LEFT: 0.25in; mso-list: l1 level1 lfo2; tab-stops: list .25in"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="LETTER-SPACING: -0.2pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;9.&lt;span style="FONT: 7pt &amp;#39;Times New Roman&amp;#39;"&gt;	&amp;#0160; &lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="LETTER-SPACING: -0.2pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;TAKE AN EXISTING TOPIC AND TARGET IT TO A SPECIFIC AUDIENCE&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;A common situation is the author who wants to write a book on a specific topic but finds the field overcrowded.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="LETTER-SPACING: 0.1pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;This happens to all of us: You get an idea for a book, get excited about it. But&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;then you visit the bookstore and find two shelves full of books on the same topic, books that seem very much like yours. You become discouraged by the competition, give up and drop the idea. Don&amp;#39;t! You can still write that book. You just need a fresh slant, angle or hook.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;One of the easiest and most successful methods to finding this fresh slant is to target your book toward a specific audience within the market. For example, a woman seminar leader told me she wanted to write a book on presentation skills, but was afraid to try because so many books already exist. She mentioned at one point that she trained mainly women. I asked her if women making presentations in the business world face a different set of challenges than men do. &amp;quot;Of course,&amp;quot; she replied.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;quot;Then,&amp;quot; I suggested, &amp;quot;the title of your book should be &lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.1pt"&gt;Presentation Skills for Women.&amp;quot;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;In the same way, I wanted to write a book on selling, but found the market overcrowded. Since my experience is in selling services vs. products, I offered Holt a book on &lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.1pt"&gt;Selling Your Services.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="LETTER-SPACING: 0.6pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify; TEXT-INDENT: 0in; MARGIN-LEFT: 0in; mso-list: l1 level1 lfo2; tab-stops: list .25in"&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;10.&lt;span style="FONT: 7pt &amp;#39;Times New Roman&amp;#39;"&gt;&amp;#0160; &lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="LETTER-SPACING: 0.6pt; FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;WRITE WHAT INTERESTS YOU &lt;/span&gt;&lt;/strong&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;In addition to finding out what interests other people, an excellent source of ideas is what interests you. You are a curious, intelligent, creative human being, constantly thinking and wondering about the world around you. Chances are what interests you will interest many other people, too.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;I&amp;#39;m a big Stephen King fan, as are many others. Having written the TV and comic book quiz books, I naturally thought of doing a quiz book on Stephen King. My agent promptly sold it to Kensington Books, a paperback publisher in New York City.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;I recommend you keep a notebook, file folder or computer file labeled &amp;quot;book ideas,&amp;quot; and whenever an idea for a book comes to mind, write it down and save it. Don&amp;#39;t worry whether the book will eventually interest a publisher. Creating ideas and analyzing/assessing ideas are two separate activities, and should not overlap. Don&amp;#39;t hold your creativity back; let the ideas flow and quickly get them all down on paper. Later you can decide which won&amp;#39;t work and which merit further effort.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;But first, you must have the idea.&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&amp;#0160;&lt;/span&gt;&lt;strong style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;Robert W. Bly&lt;/span&gt;&lt;/strong&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt; &lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.1pt"&gt;is the author of more than 35 books, including&lt;/span&gt;&lt;/em&gt;&lt;span style="LETTER-SPACING: 0.1pt"&gt; &lt;/span&gt;The Copywriter&amp;#39;s Handbook &lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.1pt"&gt;(Henry Holt) and&lt;/span&gt;&lt;/em&gt;&lt;span style="LETTER-SPACING: 0.1pt"&gt; &lt;/span&gt;Write More, Sell More &lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.1pt"&gt;(Writer&amp;#39;s Digest Books).&lt;/span&gt;&lt;/em&gt;&lt;span style="LETTER-SPACING: 0.1pt"&gt; &lt;em style="mso-bidi-font-style: normal"&gt;This article is excerpted fro&lt;/em&gt;m &lt;/span&gt;Getting Your Book Published &lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.1pt"&gt;and is copyright © 1997 by Robert W. Bly. It appears here through arrangement with Roblin Press.&lt;/span&gt;&lt;/em&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="TEXT-ALIGN: justify"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.0pt"&gt;&lt;em style="mso-bidi-font-style: normal"&gt;&lt;span style="LETTER-SPACING: 0.1pt"&gt;&lt;/span&gt;&lt;/em&gt;&lt;span style="LETTER-SPACING: 0.1pt"&gt;&lt;o:p&gt;This article appears courtesy of Bob Bly&amp;#39;s Direct Response Letter,&amp;quot;&amp;#0160;&lt;a href="http://www.bly.com"&gt;www.bly.com&lt;/a&gt;. &lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;&lt;/div&gt;
</content>



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