Job-a-matic

Discount Codes and Packages!

2012-05-30T09:26:35-07:00

Have you ever visited the “Promote” tab in your Job-a-matic account? If so, you might have seen our “Discount Codes” and “Job Packages” features. If not, then you’ve been missing out on a great way to market your job board and drive some extra revenue!

What’s the difference?

Discount Codes award a certain % off the job posting. Employers use it every time to get a discount. This is great for offering new posters or partners a discount of any kind.

Job Packages are single priced bundles you can sell for any price. Employers pay once and are given a unique code to enter each time to post the jobs.

How can I market the Discount Codes or Packages?

Use your Banner Logo Space!

The easiest way to market codes and packages is through your “Logo” banner space at the top of your board. You can change this in the “Name and Pricing” tab of your Job-a-matic account.

Create your banner in any image editing software (like Photoshop or even Paint) and upload it here.

Mashable, a successful publisher, uses this banner:

Here they have posted their regular rate, their discount rates, and how to get them*!

*Remember to include an email address so employers can inquire about your discounts

When employers email you, you’ll then create the discount code or package for them in your Job-a-matic account. Let's find out how to do that.

Creating Your Discount Codes and/or Packages

Discount Codes

Go to the tab: Promote -> Discount Codes.
There you can create a code that discounts up to 90%

Job Packages

Go to the tab: Promote -> Job Package

Now you're ready to start giving out those packages! Good luck!

Widgets!

2012-05-25T14:52:01-07:00

Widgets are a great way to create more exposure, and place your jobs from your job-a-matic account on other sites! Each click on a widget is the same as a click on a job on your board, which means more revenue!

Where Do I Use Widgets?

Most of our Job-a-matic sites are linked to other third-party sites: a blog, personal website, company website, service website, etc.

There are great places to put a widget! A great example is The Web Strategist. This is a popular blog that has our job widget in the right hand rail.

Using CSS, the web designers have fully customized the widget to fall in line with the look of the website. If you don't know CSS, don't worry. Many of our partner websites use our widgets without any custom web design at all.

Widgets are completely adjustable. Here are some examples, from our stock widgets to some that have been tweaked completely.

Custom Widget

We provide easy ways to tweak the colors, number of jobs, width, and even offer to post jobs by the visitors IP location!

This requires no web design knowledge, just cut and paste into your page's HTML.

Our Standard Blue Widget

For simplicity, we've also included some basic color choices

This requires no web design knowledge, just cut and paste into your page's HTML.

Standard Search Bar

(No Jobs)

Want something simple? This provides just a search bar and no jobs.

This requires no web design knowledge, just cut and paste into your page's HTML.

Fully Customized Widget via CSS

All our widgets are written in javascript and accept formatting/styling edits via CSS coding. This means a good web designer can make our widgets look like anything! This site has used CSS with one of our widgets to match the job widget to the website.

This requires some web design knowledge, using CSS.

If you'd like to see the full site and how seamless the widget looks, visit http://www.web-strategist.com/blog/

How Do I Create a Widget?

Click on Promote Tab-> Widget Gallery

Click on whichever widget you'd like to use. You can try them all.

How to Configure Your Widget

The easiest way to configure a widget is with our Customizable Widget (the first option)

Here you can change the number of jobs shown, any default keywords, colors, and location (including a "location by IP" setting!)

The best part is that you can "preview" all the changes you make on the right. The example widget will change based on the setting you change!

Once you're happy with the widget, copy the HTML and paste it into your website HTML code.

If you are using a blogging software program, you'll have to find out how you can add javascript to your site.

As always, you can send us questions at support@jobamatic.com.

Good luck and happy Widgetting!

Publisher Spotlight: Brian Dresher of Mashable.com

2012-05-24T15:01:11-07:00

It's time for another Publisher Spotlight, where we interview a distinguished Simply Hired Publisher to learn his or her tips and tricks for customization, promotion, and new uses. In this spotlight, we interviewed Brian Dresher, the VP of Business Development of Mashable, about how Mashable uses Simply Hired's Job-a-matic.

1. Tell us a little about your site/company/product.

Mashable is a leading source for news, information and resources for the Connected Generation. Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million unique visitors and 6 million social media followers have become one of the most engaged online news communities.

2. Why did you decide to sign up with Job-a-matic?

Mashable has always been about connecting audiences with each other whether online or off. The publisher tools provided to us by Simply Hired allow us to extend this focus by connecting employers with job seekers around a central hub of digital, social, and tech jobs.

3. What have you found to be the biggest benefit of Job-a-matic?

We make extensive use of the analytics to guide our decision-making so that we can more effectively engage both employers and job seekers. For example, by reviewing all job listings posted to our job board in 2011, we realized that we could create a new product, discount packages, because many employers posted multiple job listings. Through the early success of this product, we chose to expand it even further by creating greater opportunities for additional discount options.

4. Do you have any customization to your board? If so, please describe.

Mashable is a very social brand, so it was important to us to ensure that social sharing buttons are available on job listings. This allows employers and job seekers alike to share interesting job openings with their networks.

5. What is the biggest benefit of Job-a-matic for your audience?

Mashable has a social and digitally savvy audience, so employers know that when they post their job listings with us that they are going to reach the right type of audience to fill their roles.

6. How do you promote your Job-a-matic board?

We promote the Job Board in a variety of ways including house ad units, links in our site's header and footer, promotional call-outs in our job-related Editorial coverage, a dedicated Twitter handle, https://twitter.com/#!/mashablejobs, job listings widget on the right rail of our site, and insertion of recent job listings in between editorial posts on our home page.

7. To what do you owe the success of your job board?

We treat the job board as a core part of our business and ensure that it is closely monitored on a daily basis. This attention to detail allows us to quickly understand what works, what doesn't, and make changes accordingly.

8. If you could pass along a single piece of advice to a new Job-a-matic publisher, what would it be?

Creating a successful experience takes time and effort. But, by leveraging the analytics, pulling various promotional levers, and understanding the needs of both employers and job seekers, will allow a new user to create a unique and valuable experience for their audience that can't be matched elsewhere.

9. For fun, what do you do with the income generated from your Job-a-matic account?

Clearly, this is confidential, but we can say that Mashable is continually focused on increasing value for its community, so our success with the job board allows us to reinvest in areas that benefit our core audiences.

Publisher Spotlight: Jeremiah Owyang of Web-Strategist.com

2012-02-27T16:17:24-08:00

It's time for another Publisher Spotlight, where we interview a distinguished Simply Hired Publisher to learn his or her tips and tricks for customization, promotion, and new uses. In this spotlight, we interviewed Jeremiah Owyang, who runs Web Strategy, about how he uses the Simply Hired Job-a-matic.

1. Tell us a little about your site/company/product.

I run a "Career Blog" which spans my career focus on Web Strategy: How companies connect with their customers using web technologies. I started this several years ago and was one of the first bloggers to cover social and big business. I kept at it, and it paid off. It's now an extension of my job as an Industry Analyst at Altimeter Group, where I'm one of the owners. I use it to glean research insights in the comments, build connections, and share my insights from my research.

2. Why did you decide to sign up with Job-a-matic?

I saw Guy Kawasaki do this, but I don't think he's using Job-a-matic now. I didn't want to put ads on my site, as I really want to add value to the readers, not hit them with ads. I want to be a trusted source of content and actually since I write for corporate web teams, they are often thinking about growing their careers. It's a good fit for my content, as I've discussed their career paths at great extent in my research and my frequent "on the move" posts where I discuss who's getting jobs in the industry.

3. Why did you pick Simply Hired over other options?

What? There are other options? Quick tell me who they are so I can cut a deal!

4. What have you found to be the biggest benefit of Job-a-matic?

It's turnkey, simple embed, and away we go. I configured it a few years ago, just once, and that's it. It's been running smoothly for years, and I get a check in the mail every month. At first it was beer money, and now it's keg money! Boo yeah!

5. Do you have any customization to your board? If so, please describe.

I had a developer adjust the CSS so it would match my style, which was key to have a smooth experience.

6. What is the biggest benefit of Job-a-matic for your audience?

This is great content, which fits my audience's career-minded objectives at work and their next jobs.

7. How do you promote your Job-a-matic board?

Oh yeah, this is a great question. An integrated perspective is key: I tweet out when new jobs are here to my near 100,000 followers on Twitter, and as I do regular "on the move" series shouting out who got jobs, I point to the job board, aligning the content. As you might imagine, my promotion of the job board attracts recruiters who know I have a large--but targeted--audience of web, business, and marketing professionals.

8. What kind of promotion do you give job listings posted to your board?

It's featured above the fold on my right hand column. I'm planning a redesign soon, and it will receive similar levels of awareness.

9. To what do you owe the success of your job board?

It took some patience, this isn't something that you can turn on and expect to be successful. You have to provide people with a reason to come to your site on a frequent basis and do integrated marketing.

10. If you could pass along a single piece of advice to a new Job-a-matic publisher, what would it be?

Build compelling content on a weekly basis (I've over 2,500 posts written nearly all by me) and be consistent. This gives people a reason to come back.

11. For fun, what do you do with the income generated from your Job-a-matic account?

Sooth my patient and beautiful wife with fancy gifts in exchange for my incessant blogging. Wait what? I could use the money for myself?

Moving Job-a-matic onto Your Domain

2012-02-09T14:07:31-08:00

Greetings Job-a-matic users!

Three successful job boards are http://jobs.rubyinside.com/, http://greenjobs.greenjobsearch.org and http://www.paymentsjobs.com/. Notice something different going on with those URLs?

You might notice that they do not look like the basic example.jobamatic.com URL you chose when you originally signed up for Job-a-matic. In fact, they have moved their Job-a-matic board on to their own domain, making their job boards better branded and connected to their main site (if they have one).

So, how did they do it? It’s easy! Learn how in our latest how-to guide: Moving Job-a-matic onto Your Domain.

*Don’t have a job board and want to start one? Sign up in minutes and start making money! http://www.jobamatic.com/jbb-static/home

Simply Hired Network Grows to 25,000 Partner Sites – Now Including Business Insider

2011-11-17T15:55:37-08:00

This morning, we announced that our recruitment advertising network has grown to more than 25,000 partner sites. In addition, we announced a new addition to our network: Business Insider, one of the fastest growing news sites online.

Since we established our network in 2007, we have connected job seekers at popular news sites such as IDG Properties, CNNMoney, The Washington Post and Bloomberg Businessweek to their dream job postings. Five years later, we now boast the industry's largest recruitment advertising network, with 25,000 partners, including the leading social networks, blogs and content sites.

Business Insider, the most recent addition to the Simply Hired network, now provides their 15 million monthly users access to more than eight million job postings on SimplyHired.com via the Business Insider website.

"SimplyHired.com's platform of targeted job content is a great match for Business Insider and our 15 million savvy readers", said Julie Hansen, President/COO Business Insider. "We know that employers are eager to promote their job listings to our audience, and top-notch candidates always keep an ear to the ground for interesting opportunities. As part of SimplyHired.com's recruitment advertising network, we are now a resource for both groups, and are thrilled to bring another great tool to our loyal, daily readers."

To learn more about Simply Hired's partner network or our new partnership with Business Insider, check out the full press release.

Publisher Spotlight: Maynard Anderson of VetFriends.com

2011-10-17T11:24:17-07:00

Continuing our Simply Hired Publisher Spotlight series where we interview a Simply Hired Publisher to learn his or her tips and tricks for success, we caught up with Maynard Anderson, the Marketing Director of VetFriends.com. Maynard shared with us some great marketing and promotional ideas--both to drive traffic to the Vetfriends site and job board, as well as how to entice employers to post jobs.

1. Tell us a little about your site/company/product.
VetFriends.com (www.vetfriends.com) is the largest web site reconnecting U.S. military veterans with over 1,200,000 members nationwide. Founded in 2000 by a proud U.S. veteran, VetFriends continues its mission to reunite, honor and support all U.S. veterans and military personnel. Some of the main features/tools at VetFriends are: Veteran people search; search over 10,000 Military Units; Veteran Business Directory; Veteran job boards; information on how to receive your own or a family member's military records and medals; reunion postings; message boards; military discounts and more. VetFriends.com also offers a variety of authentic veteran-submitted content from reunion stories, military photos, military jokes, lingo and cadences. VetFriends.com additionally runs the largest online store of U.S. military veteran pride items and collectibles, helping veterans to show their pride of service.

2. Why did you decide to sign up with Job-a-matic/Simply Hired's API/Simply Hired's publisher tools?
VetFriends.com launched a nationwide online database of open job positions to help veterans in search of employment and career opportunities. U.S. veteran and military men and women are the foundation of what has made America the symbol of freedom and opportunity that it is today. Companies nationwide can now give back and post their job openings for the VetFriends military veteran community of over 1 Million veterans to apply to. The job board is one of many tools and directories that VetFriends offers to help veterans nationwide.

2a. Why did you pick Simply Hired over other options?
VetFriends.com decided on Simply Hired because of the ease of implementation to our site; the user friendly control panel with reporting and statistics; along with the vast amount of jobs that were shown and could be offered to our veteran members through their directory. In addition, the pricing platform is both reasonable and competitive, and gives us the freedom to create discount codes and special job packages to offer.

3. What have you found to be the biggest benefit of Job-a-matic?
With the help of Job-a-matic, the Military and Veteran Job Network at VetFriends enables visitors to search by location, job keyword and specific company through 5 million job postings to find and apply to open positions. This addition to VetFriends.com provides an easy way for veteran and military heroes, along with their family and friends to search and apply to recent job openings both locally and nationwide. New jobs are updated daily in the Job-a-matic network, and we can present them to members through a variety of unique marketing tools, specifically the local job post feeds, which add a touch of personalization.

4. Do you have any customizations to your board? If so, please describe.
Customizations include adding our header and design feel, along with a targeted link taking visitors to a customized veteran & military specific information page at: http://www.vetfriends.com/jobpagevetfriends.cfm

5. What is the biggest benefit of Job-a-matic for your audience?
The Job-a-matic network provides a quick and easy way for our veterans to search a vast database of jobs by specific search criteria. The listings are up to date, and can be easily promoted through feeds. Furthermore, the network provides an ideal platform for companies to give back and thank U.S. military veterans by posting their employment opportunities in the network.

6. How do you promote your Job-a-matic board?
We promote through a variety of platforms, some of which are: targeted focus emails to our subscriber base, strategically placed banner feeds throughout our site matching user IP address to location; SEO and online press release distributions, along with package and discount code offerings. We also emphasize to all companies that military veterans are ideal employees to have working for your business for a number of reasons:

When you hire a veteran you are eligible to receive a tax creditfrom the U.S. Government.
Veterans are fantastic hires because they work well in teams, have leadership qualities, learn quickly and know technology.
Veterans have passed at least one extensive background check.

7. What kind of promotion do you give job listings posted to your board?
VetFriends.com has an email subscriber list of 140,000 veterans, and averages ~600,000 page views per month. All job posts through the VetFriends.com board at http://vetfriends.jobamatic.com/a/jobs/find-jobs are strategically placed in our devoted member emails; are promoted throughout our web site; and we offer competitive pricing along with codes and discounts.

8. To what do you owe the success of your job board?
To our valued U.S. Veteran and Military members, along with all our service men and women nationwide. In addition, we thank Job-a-matic for providing the platform, tools and resources helping us to promote new jobs to our veterans, their families and friends.

Special bonds are formed between U.S. military personnel who have and are serving side by side in the U.S. Armed Forces. These friendships can withstand the test of time, serving side by side with their brothers & sisters in arms. With this in mind, VetFriends would like to take a moment to thank and reflect on the sacrifices and bravery of all who have served their country in times of need. Thank you U.S. veteran and military heroes of the U.S. Army, Navy, Air Force, Marine Corps and Coast Guard – We salute you.

9. If you could pass along a single piece of advice to a new Job-a-matic user, what would it be?
Promote, promote…promote! Constantly display your Job-a-matic banners and/or links throughout your site and e-newsletters to help awareness and to bring in new visitors. Also, do not be afraid to offer great package discounts and competitive offers for your board.

10. What do you do with the income generated from your Job-a-matic board?
Funds generated by the job board go towards the continued mission of VetFriends.com – to reunite, honor and support all U.S. veterans and military personnel. Additionally, funds help with the advertising of the job board to reach out to veterans and companies nationwide who support and would like to thank our veteran heroes. VetFriends.com encourages all companies and all Americans to honor and support U.S. veterans and active military of the U.S. Army, Navy, Air Force, Marines and Coast Guard -- Heroes of our nation.

Discount Codes Update - New Rules for 100% Discounts

2011-10-14T09:00:00-07:00

As the leaves start to change color and robot costumes are dusted off for Halloween, it's a great time start setting up fall promotions on your Job-a-matic. What about a spooky savings of 30% off? Or perhaps you want to give a Halloween treat to your favorite employer with a 100% discount? This is all possible with your Job-a-matic account.

For those Job-a-matic veterans, we have an update in regards to discount codes. Discount codes are still created and managed in the Discount Codes tab in the Promote section of your account. However, for 100% discounts you need to contact the Job-a-matic team. We've had to tighten up the rules because a few tricksters posted fraudulent jobs in our system.

To have us create a discount code for you please send the information below to help@jobamatic.com:

Your Job-a-matic account URL (looks like yoursitename.jobamatic.com)
The reason you would like the 100% discount code
The number of jobs you need to post (maximum 30)
The length of time you need to post the jobs (maximum 3 months)
If the job has an apply URL instead of an apply email or phone number, please provide the apply URL
The code you would like to give users--this code must be 6-10 letters/numbers long

And that's it! We'll get back to you once the discount code is approved.

Your Crystal Ball into a Golden Future - Simply Hired's Employment Outlook

2011-10-13T10:31:22-07:00

Each month, SimplyHired.com releases an Employment Outlook which highlights the national and local employment forecasts as well as industry and employer trends. This can be a great resource for publishers to find out which industries are gaining jobs or losing jobs, the areas with the highest job counts, and even the top employers in major metropolitan areas.

How publishers can use the Employment Outlook:

Create job boards specific to the metro areas with the highest number of jobs
Create job boards for specific industries that have plenty of jobs
Customize your job board results to specifically include jobs at the largest employers
Reach out to (or create) online groups for job seekers in the most competitive metropolitan areas, and link to your job board with jobs in that area

In general, this can be a great way to get a sense of the hiring market, and how to tailor your job board(s) to maximize your earnings. If you provide content to your site visitors, it can also be great information for those job seekers as well. Quality content like this will keep them coming back for more!

Find the current Simply Hired’s Employment Outlook each month at http://blog.simplyhired.com/employment-reports/.

Quick SEO tips for Simply Hired Publishers

2011-07-25T09:53:58-07:00

As a Simply Hired publisher, you already know that in order to start earning the big bucks with our products, you need traffic to your site. More traffic = more clicks = more cash for you! But how do you increase the volume of your traffic?

There are three ways to build traffic to your site: SEO, SEM (paid traffic), and direct/organic traffic. SEO (search engine optimization) involves optimizing your site content to result in a better ranking on search engines, so that people can more easily find your website online. To place higher in search results for keywords that matter to you, you'll need to optimize your site and content for search engines. We've put together some quick SEO (search engine optimization) tips to get you started.

Name your job board
For what searches would you like your job board to show up for? Medical Jobs in Austin? Social Media Jobs? This is what you should name your job site. You can change your job site name in your account in Configuration > Name & Pricing.

One way to potentially rank higher in results is to change your board name to a less competitive keyword. You can use the Google AdWords keyword tool to research other keywords related to your job board content that has less competition. By default, you have a higher probability to rank better in less competitive searches. For example, if your Job-a-matic board contains interaction design jobs, there’s more potential to rank higher if you name your board "UX Design Jobs" (which is closely related keyword phrase but less competitive than "Interaction Design Jobs").

Link to your job site
If you have another site, link over to your Job-a-matic site. Not only does this give a way for your traffic to easily find your job board, but it creates internal linking within your site pages, which search engines look for when determining page raking.

Content, content, content
Content is King in the world of SEO. If you have a site already that links to your job board, make sure you have good and regular content. Google considers quality over quantity for content when determining page rank. Content should be unique and particularly valuable if it is relevant to your audience. Updating your content regularly tells search engines that your site is active, so it will appear higher in results.

There are many resources for SEO online. Check out the following sites for more information:
Google Webmaster essentials
Bing's Webmaster tools
Yahoo's Search Indexing and Ranking Help