Internet Marketing

Your Super Discount For Digital Product Creation Program

2010-04-19T13:04:53-07:00

If you write one word online, it's a digital output. If it,
or the other words you include are trying to market
something, whether it's an informal email or a sales page,
it's a digital product.

Most people simply don't know how to create effective digital
products. From emails to ebooks, they just flounder away until
they disappear from the marketing scene altogether.

Because you're on the First Step Internet Marketing (PLUS)
list, this program will be of importance to you and at a
super discount.

The bad news is that this program may have been outside of
your price range at the orignal cost of $497 for the live and
interactive sessions.

Here's the good news!

What's wonderful about the digital world is that once created
we have lots of options. I was able to reduce the pricing way
down to $110 for the recorded version.

I'd like you to have it for much less than that.

http://budurl.com/8lqf
Use Discount Code: DPC47

IMPORTANT: Be sure to plug in your code on the order form

Here's why. I've updated some things. I'll be adding new
bonuses soon, which you'll get as an alumni. There will be a
new website coming and an opportunity to become an affiliate
and share in 50% of the revenue.

For now, I want more students and more testimonials. So, I'm
offering this to my FSIM PLUS list for only $47.

This is information that can enrich your life almost
immediately. Just take action. It's not complicated. I'm a
non-techie and it I wrote for people like me.
This is what I wish that I could have had when I began.

It also comes with literally hundreds of dollars in bonuses.
Together worth more than even the original price of this
program.

It's been estimated that about 98% of the online freebies
that are downloaded are never read or acted upon.

Uneducated amateurs are to blame for those low stats!

Anyone doing this business with any level of success has had
to have had some training, some coaching, or just a lot of
money to be able to afford mistake after mistake until he/she
learned the business. Now that's painful!

Avoid The Pain

You can create better information products with more powerful
techniques.
Use this now. Take action NOW.

http://budurl.com/8lqf
Use Discount Code: DPC47

The reason for those horrific stats is because of all the
amateurs who think all they have to do is send out emails or
put up a website and get traffic. Some of them pay thousands
of dollars for pay-per-click views and get nothing in return.
Why?

They don't know what the heck they're doing!

My course on creating digital products was created so that
you can avoid that kind of challenge and pain.

I'd love your testimonials, and your partnership as my
affiliate later on.

So, get in now. Get this super discount and start the process
towards greater success!

T.A.N. > Take Action Now!

http://budurl.com/8lqf
Use Discount Code: DPC47

WARNING: This special ends on Friday, April 23rd or when
we've sold 100, whichever comes first.

Take Action-Take A Look

http://budurl.com/8lqf
Use Discount Code: DPC47

And of course, you always have a total satisfaction guarantee
as listed on our website.

Be happy, be profitable, or be refunded.

More power to you,

Tom

P.S. The headline on the web page says 25% off. But that's
for people who don't have your code:

http://budurl.com/8lqf
Use Discount Code: DPC47

More Dangerous Than A Crazy Man With A Gun?

2010-04-10T13:09:20-07:00

I jokingly said to a coaching client that the only thing more dangerous than a crazy man with a gun is a guru with an opportunity. He was talking about all the get rich quick stuff he’d bought over the years and how he thought that maybe it was like an addiction. No doubt, it is an addiction.

When I co-developed a beginner’s course for Internet marketers I made the statement that most gurus can’t teach. What I didn’t say is most gurus aren’t gurus and many of them were one hit wonders, or they are lying. I’d love to see some of their tax returns.

Unfortunately, some of these people have the depth of a bedpan. But you’ll be able to tell how and I’ll show you how in a few moments.

There are, of course, many successful entrepreneurs who happily pass along (sell or even give away) the “secrets” of their successes. I know that there were some products that my client purchased that are excellent and could have helped him had he used them. I own a couple of them, one developed by Mark Joyner, and they certainly helped me. He just never got around to using them.

We live in a busy time. We are loaded down with information, data, technology, learning curves, and opportunities. For those who want to actively participate, the result can become acute overwhelm.

It’s been estimated that some 90% of e-training information products are never completed. They just sit there in cyber files, unopened, and unused, and paid for.

I was reminded of the story years ago of the motivational speaker who sold his 6-cassette tape albums both at seminars and via magazine advertising. After he’d sold the first run of about 500 albums it was discovered that quite by accident, tapes 4-6 were blank. All of them!

What was amazing was that they’d had only two complaints! So that means that either no one was listening beyond the first three or they just never got around to complaining about the missing information. I suspect the former.

The science of persuasion in advertising and marketing has grown to massive proportions. What was once a body of information gained through years of training is now available to anyone with an Internet account and a credit card.

Like any tool, persuasion can be used for positive or negative purposes. The devious and downright dishonest purveyors are using this material successfully to the tune of creating vast fortunes for themselves or influencing an unaware public to vote or believe a certain way.

In marketing, the honest, real teachers (gurus) are using this science to train others to succeed. They are using tried and true methods that have worked for themselves and others. But how can you tell the difference?

Unfortunately, we are consuming, voting, and reacting to the science of persuasion without much thought. This is truly a highly developed skill of hypnosis that we’ve become unwitting slaves to masters who are stealing us blind or influencing us in ways we might consciously never accept.

There is something you can do. Here are 3 ways to block hypnotic influences that may be harmful to you, especially when buying information products:
1. Don’t make a snap decision to buy anything from a vendor, ad, or influencer you don’t already know and trust.
2. Don’t trust – verify. Create a personal “mantra” that you can use whenever you like what you see: “This looks good to me, now I’ll research it before I buy it.”
3. Before you make the purchase or accept the promoted belief, ask yourself if you are willing to begin learning this material immediately. If so, how many hours or minutes will you spend on day 1, day 2, etc.? Don’t spend your money or your time until you make a personal commitment to begin consuming the material right away.
Yes, a crazy man with a gun is more dangerous. However, your chances of coming up against such a situation is very slim. However, if you’re into personal or income development, you’ll be in contact daily, probably hourly on the Internet with the “gurus of success.”

<><><><><><><><><><><><><><><><><><>
May I Recommend: Perhaps the most honest, world class proven purveyor of self-development and marketing tools I know of is Mark Joyner. He’s a best-selling author with at least one out of print book that has sold on ebay for over $500!

After being positively influenced, trained, and motivated over the years through his work, I’ve come to know Mark personally. I can unhesitatingly recommend him to you. Once more, it won’t cost you a dime.

Mark is the creator of “Simpleology,” The Simple Science of Getting What You Want. The depth of his free material is breathtaking and well-proven around the world.

He gives this away for a very good reason. It’s life enhancing and you can see why almost right away.

When explore what he has to offer you’ll likely become a very satisfied customer of his free and paid products. Yes, he will make offers, he’s a very successful marketer. But first, just verify at no charge what I’m telling you here.
http://budurl.com/gptz

NOTE: While there is much information from Mark at no charge, should you purchase from his company in the future, the link is tied to my affiliate account and yes, I may make a commission. This will create two more happy people in the universe. You and me. Three if you count Mark.
http://budurl.com/gptz

<><><><><><><><><><><><><><><><><><>

Who Is Tom Justin?

Urgent: Control Your Domain Names

2010-03-23T11:01:02-07:00

Alert: You Need To Know

Quick Tip - If any third party, your webmaster, hosting company, or other source, purchased your URL, you may not control it. You only have control over your URLs if they are registered to you, through your account at the ICANN-accredited domain registrar such as GoDaddy.com, namecheap.com, etc.

Do you control your URLs? You know, the names of your websites.

A lot of people don't realize it, but they don't control their own domains. I was reminded of this no less than three times this week and it's information you should know.

A new client of mine has "owned" his two domain names for several years. His webmaster was charging him monthly fees, for what he didn't know. The webmaster had also purchased his domain names in his own account. He may or may not be able to get them transferred.

A hosting company was promoting some great discounts and a "F-R-E-E domain name. Well, when I called them and asked if the domain name would be in their account or mine, of course it was theirs. Of course I could use my own current URLs, but if they bought it I'd be stuck with them.

Bottom line; buy your own domain names from accredited resellers.

A lot of marketers are extolling the virtues of namecheap.com, which I haven't used yet, but may start. The other one I use is Godaddy.com. I don't own any of their other products or web hosting services, but their customer
service is first rate.

Do you have my special report "How To Create Digital Cash?"
If not, just go to:

http://createdigitalproducts.com/

More power to you,

Tom

P.S. Once you order the report, for a limited time, you'll find a special subscriber discount of 25% off for the digital product course.

The Power And Profit Of Digital Information Products

2009-12-16T09:41:26-08:00

The nice thing about living in Las Vegas is that eventually, everyone you’ve ever known comes through here. The bad thing about living in Las Vegas is that everyone you ever knew . . . ah, but this is a positive story.

The other day an old friend who was visiting asked me about the Internet and my online experiences. He’s a long time marketing pro with a very niche business, now retired.

He’d never done much online, so he asked me how it all worked. Well, sorry, but that would take more than a Starbucks visit to explain.

So I told him a story that got him laughing, which I’ll share with you too. Then we did a little experiment, right from Starbucks, which I think you’ll get a kick out of as well, especially when you can duplicate this yourself one day.

First, the story:
It was a rainy Saturday and my plans for the weekend had been canceled and I was bored. You know how boring Las Vegas can be, right?

I looked at my “To do” list and realized that I’d been procrastinating. So, you might think I’d go to work on that list. Not so fast. I had another idea, which ultimately proved once again, the power of the Internet. But more on that in a minute.

I decided to start an online group for people who’ve been accused of being procrastinators but wanted to prove that they are not procrastinators. Silly, right? yup. Eventually profitable? I’ll show you.

I am no online techie. I learned to create simple web pages and blog pages, which are now easier than ever and with no technical skill. So, I decided to play around with my idea.

I wrote a special report page for “Procrastinators Anonymous.” This was designed as a humorous piece and thankfully, according to most reports, it proved to be just that, from chuckles to LOL.

I wrote a silly piece that since a true procrastinator would never join such an organization, the provisional memberships were always terminated within 24 hours by the Chairman Of The Bored.

This termination letter (suitable for framing next to the certificate) was proof that anyone actually joining couldn’t be a procrastinator, thus proving to all who’ve ever accused them of same that they were wrong, etc.

Well, this is all just goofy right? Right. But, and here’s the lesson and maybe even for you an AHA. I sold this thing. Sure, for only $7.00, but people were not only paying for it, they were buying memberships to send to friends, etc, too. Now I didn’t make any huge money from this, but it was fun.

Then later I realized that I could give these memberships away and ask those who got theirs to let their friends know about it too. This “silly idea” built my online mailing list considerably, added new customers for other products and services who, in turn, told others, and so forth.

Your Profit And Power
That’s the power of digital products and that’s why I encourage anyone with any kind of business to learn and understand the basics of creating your own online promotions to products or market other people’s products as affiliates and earn a commission. A digital product may be nothing more than an email with a commercial purpose, a zero cost special report or a multi-part paid training program.

When I got the rights back to my book, “How To Take No For An Answer And Still Succeed,” I turned it into a digital product and sold more copies at a higher price than the publisher ever did with the printed copy.

But people feel stuck sometimes, and that’s understandable, so did I early on. So I developed a course for you so that you can go from making better emails to writing an ebook.

They hype is that it’s all so “easy.” Well, and let's tell it like it is, it’s not that easy, but it’s a lot less complicated than what I had to learn 6 years ago.

Here’s another quick example of you having the power of digital products.

I was able to demonstrate this for my non-Internet savvy friend at Starbucks. I said I would take him out for a nice dinner but that I would get the money from a quick online promotion. I took three popular products and knocked down the price by $100 for each one of them. So, two of the products were now $47 each and one was $97. A great deal and savings for anyone interested, right?

I sent an email to my list promoting this special for one day only. You may have seen this. By that evening there was enough response to use that money for a very nice dinner for three of us.

That’s the power of digital. While there’s time involved in creating anything, you can promote and market online quickly. Since I have no production costs on my digital products, I can literally give them away, though I don’t recommend that. People frequently don’t respect the F_R_E_E product and I do that solely to build my mailing list.

So, if you’d like to know how to create your own digital products and promotion, I’m going to once again discount this 6-week program by $100. But, you have to pick this up no later than Friday of this week.

So, it’s now only $47, which is literally hundreds of dollars less than our original pricing. You can use the coupon code which will automatically deduct the $100 from the final total. Here’s your order page and the discount code:

Use this code only - 1218END on this order form.
http://budurl.com/u2br

Remember, this deep discount is good only through Friday.

Oh, and the procrastinator program? I'd encourage you to register for that too, especially if you’re taking the digital course, just so you can see how it works. You’ll get those links when you sign up. For the rest of you, I’ll send out the links in the next several days.

If you haven't seen the sales page for the digital product program you can view it by clicking here.
Be sure to use your discount code through Friday only: 1218END

Your Inner Marketer – Announcement

2009-10-24T17:15:59-07:00

Your Inner Marketer-When You Market Or Promote Online

The term “Inner Marketer” means that all marketing starts from within. Those familiar with my Inner Wizard site and report already know that.

You’ll see our new site soon for those interested in more than just marketing, but the combined use of your mindset with your marketing skills and learning new ones.

As a former consultant to Entrepreneur Magazine and hundreds of other companies, and marketing strategist, business owner, speaker, and sometime success and sometime failure, when it comes to marketing, I know a lot about what works. I also know a lot about what doesn’t work.

When an individual decides to be self-employed in business, it’s often in these 4 areas:

Franchising
A brick and mortar (stores, shops, restaurants)
Independent distributor (direct selling, MLM)
Professional services (practitioner)
Internet marketing

I’ve lived long enough to have experienced all of these, either directly or indirectly (working with clients).

Of all the businesses I’ve seen over the past 30 years, the Internet is the easiest for entrepreneurs to do. Not simple, but easy.

No business is easy, but some are easier.

No, you aren’t likely to earn $947,264.56 in the next 30 days. This, despite the hype artists who try and sell those “dreams” with their schemes.

What I do like very much about the Internet is that you can get started for very little money.

One of the most important elements of marketing online, is list building or traffic. How many people will come and visit your site and how to you get them there?

There are a variety of tactics. Some people work on just one or two, while other experiment with many of them.

It’s also the most frustrating part of marketing online because for the newbie, there’s so much to know and do.

Fortunately there are some solid practitioners, people we know, who have done it over and over again, proven their techniques and then train others how to do it.

The challenge is finding that right source that’s not a hype source.

I just bought one and I highly recommend its creator. I’ve purchase several of his other resources over the years and they’ve always helped me.

I was really eager to pick up this program because he spells out his techniques for all of the challenges we face bringing eyes to our websites.

There’s also a powerful special report on his site for free, just to give you a sample of what they’re offering.

His name is Ewen Chia and I would highly suggest that you take a close look at his program. But, you’d better do it right now because he’s doing his rock bottom pricing to get the buzz going, then he’ll do, as he usually does, and raise it up.

It’s only $47. now. It will be higher in the future.

Go here to get his free report, which has more meat that a lot of courses that sell for hundreds of dollars!

Click Here!

EXTRA: Your Free Bonus Worth $147-First 20 Only

Here’s the power of digital marketing. I have the rights to a series of books on Internet marketing, several of which were written by Ewen and the others by another highly successful Internet marketer by the name of Joel Comm.

This entire research library sells for $147! If you are among the first 20 to order Ewen’s new course, just as I did, you can have it absolutely FREE.

Here's What's In Your Library:
Books

Website Content Creation Secrets Revealed
Squeeze Page Success Guide
Getting Traffic To Your Site!
How to Get Free Web Traffic
The AdSense Traffic Guide
Color Tips Ebook
AdSense Answers Transcript
Omakase - Amazon's Contextual Ad Program
Chitika eMiniMalls Secret
Secrets To A Full-Time Income Online With eBay!
Web Advertising Secrets
Stuff Your Inbox With Cash Manual
Mini Ebook Secrets
Instant Info Riches

Click Here To Order The Entire Course Right Now, Right Here

How To Use Digital Information For Profit And Promotion

2009-10-04T17:14:36-07:00

Some words just sound technical. Digital. Now that's a techie term, though we hear it associated with everyday items from our phones to cameras and online products.

When it comes to creating something digital, the non-techie wants to back off of that right now. Sounds too much like complicated HTML or fancy website creations.

The emails you send everyday are digital creations. The video above is, of course one too. In that example, I use it to give away my special report, "How To Create Digital Cash." In turn, I gain additional members to my mailing list and new product sales.

If you sell information products online, whether they are yours or another's, everything you did was a digital creation.

Whenever you look at website business ideas, vidoes or words online, you're looking at digital products.

Okay, so now we know. You are a creator of digital products. We all are. Whether you're selling information products or sending an email.

But what if you want to sell information products online? You may already have marketing strategies to promote online, but you may be lacking in the right steps to create digital products that will actually sell online.

The question is how to promote online, not just sell. For long term strategies you should be looking at setting yourself up as an authority figure or even an expert in your field.

An expert may mean advanced degrees or massive experience, but an authority figure can be anyone who has an interest in a subject. You become that authority figure by your own declaration.

You can begin to promote online in such a way as to increase your exposure and credibility within your field of expertise or authority. When you create directed digital products, that is ezine articles, blog posts, webcasts, your are promoting yourself and/or your business.

People will either find you as that expert or you will be able to link them back to view your expertise through your bio on your blogs, websites, or ezine articles.

The ideal promotion is where the reader thinks it’s their fault that they don’t know who you (or your business) is.

One of the best ways to begin this is by getting a free account at ezinearticles.com. Next is making your own blog, also free from numerous sources. There are many other ways of promoting yourself or your business, but again, it's all about creating the right digital products and presence online.

It gets both fun and profitable when you can sit down, and within a few hours, create a multi-part course, ezine article that literally sweeps the world, a webcast that eventually helps hundreds or maybe even thousands of people.

Can anyone do this? Absolutely. We all began at the same place, probably with that question.

It really hit home for me one rainy weekend. I was bored, so I created an exclusive online club for procrastinators. It was fun. I wrote some funny bits, at least I hoped they were, and did a whole online program.

People could join my club for a few dollars. But the very fact that they joined an organization exclusive to procrastinators only proved that they were ineligible. No true procrastinator would take the time to join such a group. So, within 24 hours they would receive a letter of termination.

I put a price tag on it an actually made money. Then, later, I let it out for free and people started passing it around. I added several hundred names to my mailing list. There are people reading this blog post who came to me as a result of this silliness.

After an event like that I could literally say that it is the joy of digital product creation that motivates more every day.

So, the questions are, How to promote online, how to sell information products, how to market more website business ideas, and how to come up with better online marketing strategies?

Master the creation of directed digital products on a daily basis and you will see your stature and your bankroll grow.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Now, in an easy-to-use program, you can learn the secrets, tips, techniques, and proven methods to create digital information products for your own promotion and online sales.

Just go here now for more information. Click Here.

PLEASE NOTE: There is a deep discount for my readers on this page that is subject to change without notice.

Special Report: If you don't have "How To Create Digital Cash," you can go here now to get it free: Get Report Now

It's Not The Economy - Watch THIS Video!

2009-03-24T23:44:43-07:00

Imagine if someone said that you could harness the power of 1,000 Hoover Dams...on your kitchen table.

The secret of winning over the lousy economy today is to not buy into the fact that there is a lousy economy today! At least not as far as it concerns you.

If you're reading this on a device known as a computer, neither you nor I can have an excuse for succumbing into the abyss of this media and man horror show called a recession," depression or just "hard times."

Watch this video. Then ask yourself this question. How can I harness this for my benefit and that of my family's?

Guess what, there really are answers.

Take a look at First Step Internet Marketing if you'd like to WIN on the Internet.

Even Comics Need This

2008-11-13T10:17:18-08:00

Please Note: There is a very special and time sensitive offer at the end of this article.

When I was in show biz, many years ago, a comedian friend of mine was desperately trying to hone his act. He knew it wasn’t working but he didn’t quite know what to do next.

So, on an open mic night, that’s where you perform for free at a club for exposure and training, he invited his friends. He told us that the purpose was for us to give him feedback and ideas.

It was obvious, with a few exceptional laughs or giggles, that he’d bombed. A majority of the people in the club were from his group, and most of us were giving polite laughs, except in the case of one well-meaning buddy, laughing like he was high on drugs and helium.

At the time I was a TV producer and talk show host. But I had once been a stand-up comic. A failed comic, but nevertheless, one who’d been there done that. And boy, did I know that feeling!

I’d discovered that I had two problems in my short comedic career. One, I wasn’t funny, and two, I didn’t know I wasn’t funny.

But on those rare occasions when I’d done well, it was because I had a mentor. Today, we might call him a coach. But he was an old school working pro, who broke down my act and sometimes, with just a slight twist of a word or timing, showed me how to get laughs where none had existed before.

So, as my friend later joined several of us at the bar, his friend’s responses were “nice going, good job.” They were all polite with pats on the back and best wishes.

I could see the disappointment as he walked down the line of his friends and well wishers. he really wanted help. I was at the end of the line. He knew me pretty well and looked me straight in they eye.

“Now, I’m really afraid,” he said, laughing nervously. He whispered in my ear. “Your choice, B.S. or the truth.”

He and I adjourned to a coffee shop alone, where we sat for over two hours. I showed him what I thought worked and how he could build on it. He got my opinion on what didn’t and suggestions on how to fix it.

His next on-stage performance was much better received. He was funnier than I’d ever been and funnier than he’d ever been.

If you’re in business, you need help. We all do. Even when things are running smoothly we are frequently creating unseen challenges for the future. The analogy is like not changing your car’s oil for a long period of time. It runs fine, but inside, slowly, the engine is deteriorating.

When I went into business and later consulting and coaching, I’d had, and continued to have, coaches and mentors. Some were specialized and others were generalists. Most of them were helpful to extraordinarily adept at helping me fine tune.

It’s long been a part of my business to do the same for others and corporations. While some of my clients have been Fortune 500 types, my greatest joy is working with entrepreneurs.

I’m doing a year end special. I only have a few slots for this, so don’t wait around. It’s 50% off with an added bonus.

You can have a full review of your current website or blog, plus 4 follow-ups sessions to help set your strategy. If you don’t have a site or a blog yet, we’ll do it the opposite way. 4 sessions, then when you get your site or blog up, a review.

My usual fee for just the 4 sessions is $1,500. So, for $750 you will gain much more than that.

My site review and one session consultation alone is $500 and I don’t do many of those, preferring longer term clients.

To secure your slot right away, go to:
Secure My Space Now

If the slots are closed, it will show the full price again.

To find out more about my work, go to:
Tom's Coaching And Consulting Page

Professional help is always available to us.

Have you "changed your oil" lately?

Successful Web Marketing Through Digital Products Creation

2008-11-12T21:53:47-08:00

Digital Content
It's In Everything You Do Online

If you have a business website or a blog, you must understand the power, methods, and marketing online product creation.

You don't have to be a writer. If you can carry on a conversation, you can create
commercial content.

Be sure to see our special offer on "How To Create Digital Products" and the bonuses below

See Our Online Seminar Available Below

Book Bonus - Just for Visiting This Page "How To Make Your First $50,000 On Line."

Just click on the cover below to download your copy.

EXCLUSIVE

Join our online 6 Part+ Course With These Extra Special Bonuses Right Now and Save

Click Here To See Your Bonuses And The Program

4 Steps To Profitable Product Creation
Online Seminar

All profitable web marketing strategies include the proper creation of digital products.

If you can carry on a conversation, you can create digital products. Those who think they need to be writers, even good writers, are simply misinformed.

Anyone can create a profitable web marketing strategy. There is enough information through courses, marketing articles, marketing ideas and web marketing teachers for you to get your business rolling.

Understanding how to create digital products is crucial to your success. It’s the most frequently misunderstood part of web marketing.

You create these products all the time. They aren’t necessarily for sale. In fact, even your emails are a form of digital products.

You can use everything from online audios to ebooks as bonus promotional items to help boost your sales and increase web traffic.

Everything you do online for business should reflect some form of marketing strategy. Emails with signatures back to your websites, even when sending to friends, and blogging are both good Internet marketing techniques.

Creating your own digital products works well in your niche marketing efforts too. The more specialized your niche marketing, the more important it is to have digital products from special reports to ebooks to blog sites.

Most people misunderstand the importance or are simply ignorant of the powerful methods available to you in the creation of brand marketing and Internet marketing techniques.

People from all walks of life, levels of education, and interest levels are, in some cases, making staggering profits marketing digital products. From arts and crafts to special reports to ebooks. It’s almost recession proof. We want information and we want it when we want it.

Of course, the danger of the get rich quick hype artists abounds too. It’s not simple, but it’s also not difficult to learn the steps to create and market products. It didn’t happen overnight for me, but compared to most new ventures in my life, it sure seemed like it.

Anyone conducting business online should certainly understand the importance of creating and marketing with online products, whether they are sold or used as promotional tools.

Information really is money. It’s the 21st Century’s gold mine.

All good marketing strategies will include the planned, continuous, and very profitable world of digital product creation.

learning the proper ways and strategies will very likely bring you to longer term profits and online success.

Please click on the book cover to get your bonus copy of:

Digital Dollars

2008-11-01T09:17:58-07:00

The other day I was working on one of the lessons for my digital course, “Digital Product Creation.” A favorite quote of mine is from the book “Power.” For the life of me I couldn’t think of the author’s name.

So, I typed in the quote into Google and lots of sites popped up. I selected one that said “Michael Korda.” Question answered. Then I looked at the source. It was me! From my book, “How To Take No For An Answer And Still Succeed.” I’d forgotten that I’d quoted him there and I had to laugh.

It did strike a cord, especially given the subject matter I was working on. We live in an amazing age of information. Yet, we can hardly get enough of it.

This is especially good if you’re an information marketer! You discover what’s needed out there, what can help a lot of people and then you supply it. I can Google a lot of material for free, but my credit cards show me that at the end of the year that I’ve paid for a lot of digital information online, and so have our customers.

We can find very specific and succinct information now. The kind of information that can pay off for us and fast.

I was looking for a particular research subject for a client recently. It took me to a research site that had, according to the title and brief description, exactly what my client would need. The price, $1,200 for 1937 words. He’s doing a multi-million dollar project. Is that too high a price? Not likely. Not if it helps make his project more successful.

The price is relative, isn’t it? My book I mentioned was priced at $19.95 in the printed version by the publisher. I got the rights back and turned it into an ebook. I added bonuses and wrote sales copy. That book sells online for $27! No shipping or handling to the customer and no printing costs by my company.

It has lots of testimonials and I can price it as needed and even give it away for special promotions if I like.

And get this, we sold more digital books in two months than my publisher sold in two years! Not only that, I learned how to sell a digital book by buying a digital book about how to create and market digital books!

Of course it’s all about techniques, marketing and strategies.

There were two memorable moments in my early information marketing career. The first was when I awoke one morning to check my email and found my very first overnight sale! The money had been placed in my account while I was sleeping! I love that feeling even now.

The next one was another morning email check. This time, I noticed two orders from the middle of the night. The first one was a customer in Ramat Gan Israel. The second, a few minutes later, a buyer in Riyadh Saudi Arabia! Two very different cultures, both buying my book on how to deal with rejection,disappointment, and failure.

One of the keys is how you promote yourself and your products in advance. The ideal outcome of a successful promotion for someone who’s not yet well known is this: Promote in a way that they think it’s their fault if they don’t know who you are! Again, it’s a technique within a strategy.

Before the Internet, to that even close to successfully, you’d have to buy a lot of advertising, pay for press releases, etc.

When we hear that it’s the information age, that’s one thing. But when we learn how to transform our knowledge, interest, and expertise into paid information, that’s the information age at it’s finest!

Anyone conducting business online should certainly understand the importance of creating and marketing with digital products, whether they are sold or used as promotional tools.

Information really is money. It’s the 21st Century’s gold mine.

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Tom Justin’s latest online course, “How To Create And Market Digital Products”
is now available at a special discounted price. Please
click here for more information.

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