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    <title>The Value Equation </title>
    
    
    <link rel="alternate" type="text/html" href="http://thevalueequation.typepad.com/the_value_equation/" />
    <id>tag:typepad.com,2003:weblog-514173</id>
    <updated>2012-01-24T16:08:38-06:00</updated>
    <subtitle>Growth insights, research, and lessons learned for entrepreneurs. </subtitle>
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    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/typepad/xrEN" /><feedburner:info uri="typepad/xren" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://hubbub.api.typepad.com/" /><feedburner:browserFriendly></feedburner:browserFriendly><entry>
        <title>2012 Networking with Houston TeXchange</title>
        <link rel="alternate" type="text/html" href="http://thevalueequation.typepad.com/the_value_equation/2012/01/2012-networking-with-houston-texchange.html" />
        <link rel="replies" type="text/html" href="http://thevalueequation.typepad.com/the_value_equation/2012/01/2012-networking-with-houston-texchange.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d834c2beb753ef0168e60591d2970c</id>
        <published>2012-01-24T16:08:38-06:00</published>
        <updated>2012-01-24T16:08:38-06:00</updated>
        <summary>As we head into 2012, the TeXchange Board of Directors of the Houston Chapter would like to formally announce the upcoming Houston Networking Events Schedule for CEO’s of technology oriented businesses. Join community leaders and technology executives as we strive...</summary>
        <author>
            <name>charles bedard</name>
        </author>
        
        



    </entry>
    <entry>
        <title>How To Be Found Online for your top keyword phrases: B2B Marketing 101</title>
        <link rel="alternate" type="text/html" href="http://thevalueequation.typepad.com/the_value_equation/2012/01/how-to-be-found-online-for-your-top-keyword-phrases-b2b-marketing-101.html" />
        <link rel="replies" type="text/html" href="http://thevalueequation.typepad.com/the_value_equation/2012/01/how-to-be-found-online-for-your-top-keyword-phrases-b2b-marketing-101.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d834c2beb753ef016760e48f5a970b</id>
        <published>2012-01-21T10:54:50-06:00</published>
        <updated>2012-01-21T10:54:50-06:00</updated>
        <summary>Do buyers find you online today? B2B Marketing Best Practices included in the above video (also available on YouTube) includes: How to Be Found Online for your top keyword phrases.</summary>
        <author>
            <name>charles bedard</name>
        </author>
        
        



    </entry>
    <entry>
        <title>Referral Marketing versus Inbound Marketing</title>
        <link rel="alternate" type="text/html" href="http://thevalueequation.typepad.com/the_value_equation/2012/01/referral-marketing-versus-inbound-marketing.html" />
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        <id>tag:typepad.com,2003:post-6a00d834c2beb753ef0162ffc91680970d</id>
        <published>2012-01-18T08:34:53-06:00</published>
        <updated>2012-01-18T08:34:53-06:00</updated>
        <summary>In 2012, what is the most effective and capital efficient way to generate revenues? Do you agree? Checkout our latest on referral marketing versus inbound marketing in the slide presentation below and download more revenue strategies for growth from our...</summary>
        <author>
            <name>charles bedard</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Demand Generation" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Revenue" />
        
        



    </entry>
    <entry>
        <title>2012 HR Software Technology Forecast</title>
        <link rel="alternate" type="text/html" href="http://thevalueequation.typepad.com/the_value_equation/2012/01/2012-hr-software-technology-forecast.html" />
        <link rel="replies" type="text/html" href="http://thevalueequation.typepad.com/the_value_equation/2012/01/2012-hr-software-technology-forecast.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d834c2beb753ef0168e5067284970c</id>
        <published>2012-01-05T10:28:44-06:00</published>
        <updated>2012-01-07T08:33:45-06:00</updated>
        <summary>“The times they are a changing…” As the famous Bob Dylan song goes, 2012 is going to be known as the year many leaders separated from the pack and overcame the slow growth economy, global and competitive pressures, and leveraged...</summary>
        <author>
            <name>charles bedard</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Current Affairs" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="HR Services" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Human Capital" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Technology" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Technology-Enabled Solutions" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Trends" />
        
        



    </entry>
    <entry>
        <title>Happy New Year 2012!</title>
        <link rel="alternate" type="text/html" href="http://thevalueequation.typepad.com/the_value_equation/2011/12/happy-new-year-2012.html" />
        <link rel="replies" type="text/html" href="http://thevalueequation.typepad.com/the_value_equation/2011/12/happy-new-year-2012.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d834c2beb753ef0168e498a827970c</id>
        <published>2011-12-31T11:57:00-06:00</published>
        <updated>2012-01-07T08:34:32-06:00</updated>
        <summary>As we look to generating success and positive outcomes in early 2012, we must reflect on the many vicissitudes of the past 3 years. The one element the recent past has highlighted is the importance of adopting new methods and...</summary>
        <author>
            <name>charles bedard</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Business" />
        
        



    </entry>
    <entry>
        <title>The Business Case for Marketing Automation Software for B2B Lead Generation</title>
        <link rel="alternate" type="text/html" href="http://thevalueequation.typepad.com/the_value_equation/2011/12/the-business-case-for-marketing-automation-software-for-b2b-lead-generation.html" />
        <link rel="replies" type="text/html" href="http://thevalueequation.typepad.com/the_value_equation/2011/12/the-business-case-for-marketing-automation-software-for-b2b-lead-generation.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d834c2beb753ef0162fe850817970d</id>
        <published>2011-12-27T07:29:45-06:00</published>
        <updated>2011-12-27T07:29:45-06:00</updated>
        <summary>Are your buyers early adopters or do you focus on converting those that are dissatisfied with their current solution and searching for a better alternative? Either way, marketing automation software helps attract buyers that are searching and then capture and...</summary>
        <author>
            <name>charles bedard</name>
        </author>
        
        



    </entry>
    <entry>
        <title>Email Marketing is Dead.</title>
        <link rel="alternate" type="text/html" href="http://thevalueequation.typepad.com/the_value_equation/2011/12/email-marketing-is-dead.html" />
        <link rel="replies" type="text/html" href="http://thevalueequation.typepad.com/the_value_equation/2011/12/email-marketing-is-dead.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d834c2beb753ef015438d1d82c970c</id>
        <published>2011-12-24T05:03:54-06:00</published>
        <updated>2011-12-24T05:03:54-06:00</updated>
        <summary>The death of B2B email marketing effectiveness to generate qualified leads that result in new clients can be attributed to a combination of: spam, the economy has caused buyers to elect for trusted brands that deliver immediate value, and the...</summary>
        <author>
            <name>charles bedard</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Demand Generation" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Revenue" />
        
        



    </entry>
    <entry>
        <title>Do you have the right revenue growth strategy for 2012?</title>
        <link rel="alternate" type="text/html" href="http://thevalueequation.typepad.com/the_value_equation/2011/12/do-you-have-the-right-revenue-growth-strategy-for-2012.html" />
        <link rel="replies" type="text/html" href="http://thevalueequation.typepad.com/the_value_equation/2011/12/do-you-have-the-right-revenue-growth-strategy-for-2012.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d834c2beb753ef01543893686c970c</id>
        <published>2011-12-20T06:49:15-06:00</published>
        <updated>2011-12-20T06:49:15-06:00</updated>
        <summary>Do you have the right revenue growth strategies for 2012? The answer is “NO” unless you have a more capital efficient and effective strategy than your competition. Based on primary research interviews we conducted during 2011 with more than a...</summary>
        <author>
            <name>charles bedard</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Demand Generation" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Management Best Practices" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Marketing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Revenue" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Technology-Enabled Solutions" />
        
        



    </entry>
    <entry>
        <title>Does your company need Marketing Automation? </title>
        <link rel="alternate" type="text/html" href="http://thevalueequation.typepad.com/the_value_equation/2011/12/does-your-company-need-marketing-automation.html" />
        <link rel="replies" type="text/html" href="http://thevalueequation.typepad.com/the_value_equation/2011/12/does-your-company-need-marketing-automation.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d834c2beb753ef0154388bd546970c</id>
        <published>2011-12-19T16:31:14-06:00</published>
        <updated>2011-12-19T16:31:14-06:00</updated>
        <summary>The short answer answer is YES. Because marketing automation makes it easy for clients to find, evaluate and compare, try and buy; every software and services provider needs to implement marketing automation to facilitate lead generation, lead capture and scoring,...</summary>
        <author>
            <name>charles bedard</name>
        </author>
        
        



    </entry>
    <entry>
        <title>Strategies for Growth in 2012: Create a Community Ecosystem</title>
        <link rel="alternate" type="text/html" href="http://thevalueequation.typepad.com/the_value_equation/2011/12/strategies-for-growth-in-2012-create-a-community-ecosystem.html" />
        <link rel="replies" type="text/html" href="http://thevalueequation.typepad.com/the_value_equation/2011/12/strategies-for-growth-in-2012-create-a-community-ecosystem.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d834c2beb753ef0154387cf993970c</id>
        <published>2011-12-18T12:30:56-06:00</published>
        <updated>2011-12-18T12:30:56-06:00</updated>
        <summary>Are you searching for ways to convert prospects to clients quicker and more efficiently? We recommend fishing where the fishes are currently. For the first time in history, you can find, listen to and interact with prospects directly online. Whether...</summary>
        <author>
            <name>charles bedard</name>
        </author>
        
        



    </entry>
 
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