Check out the sample results page for a sneaky peak at the kind of stats available.

At the research stage a searcher can afford to be very generic and will maybe search a single keyword i.e widgets. This will return a vast amount of information for the user to browse. This browsing in turn leads to a more educated searcher.

The same searcher may call up a search engine later in the day and now search for aluminium widgets, recalling their earlier factual finds. As they narrow down on the widget they want, their search phrase can and will become more accurate. The user knows that by being more accurate, only the most relevant pages will be listed. Their final search may be cheapest pocket sized aluminium widgets.

That phrase is known as a long tail key phrase and is defined by us here at Uberhype as a 3+ word search phrase.

So how does this relate to your online widget shop?

By performing long tail keyword research, we can target in on these phrases and optimise your website accordingly. Your website needs to sell and long tail searchers are typically also known as converters. They have done their research and are ready to buy.

Long tail phrases are by their very nature undersearched when compared to the generic alternative but they deliver a far more targeted customer to your website and the competition for search engine places decreases exponentially. This means we can optimise internal website pages to target long tail widget phrases, leaving the homepage to target the generics and deliver you as much widget related traffic as possible.

A solid internal linking strucure and folder structure is imperative to maximise rankings of internal pages, poorly optimised websites stand little chance of competing.

Next time you enter the buying cycle, pay attention to your searching habits. You’ll fit in the same box as everybody else. When chasing conversions, laser targeted long tail keyword optimisation is the way to increase profits.

• Multiple Home Screens - Cool feature is this. You can now have as many home screens as you like. By holding your finger on a logo, the screen begins to shake and you can then move apps around or by pulling the logo to the left or right, move it onto another home screen entirely. You access the new home screens with a little swipe to the left or right.

• Bookmarks on Home Screen - To complement your multiple home screens, you can bookmark your favourite websites straight to the home screen. This feature is integrated into the Safari browser.

• Maps Upgrade - Hybrid maps now available. Another cool feature is that with one button tap, the map will zoom into your present location.

All good upgrades and has stopped me from wanting to unlock my iPhone for the time being at least, maybe this was Apple’s intention?

I agree with Michael that the copyright symbol kind of signifies the end of a web page but this is no hard and fast rule and this is easily rectified. With that put to one side, I really cannot see what Match.com have done that could trigger a penalty in Google.

Websites have to be visitor centred, clear and easy to use and Match.com is no different. It looks like any other site of its kind, visually appealing with an easy login system. This section of the web page is immediately visible to the user upon entry to the website. Makes perfect sense to me so far.

In order to create relevancy to their topic, they needed to add some static content to the homepage. They chose to add content below the fold, they didn’t hide it in any way, shape or form and it is relevent to both users and search engines alike. What exactly is the problem here? Is Michael suggesting that Google will now penalise you for your usable, accessible web design with relevant content?

Highly unlikely in my book.  Sometimes the SEO world forgets there is also a web design world out there, one where the user takes first priority.

All UK bloggers who refer people from their own country simply don’t get paid anymore. Is this Google saying we don’t care about Europe? Sure as hell feels like it doesn’t it?

The rumours, although not confirmed by either party seem to revolve around Nokia taking a stake in Facebook. I for one will be interested to see how this pans out and what Nokia’s next move will be, they certainly seem to be moving into the social space with some gusto.

Another function is the confetti overlay which allows you to see where visitors are clicking based on such criteria as search terms, operating system and browser amongst others. Useful for discovering which kind of traffic is clicking your ads the most. Crazy Egg describes itself as for people who:

• Want more ad revenue
• Care what visitors do
• Need to make improvements
• Like things that are easy

Payment plans range from free to $99 a month.