According to uberVU stats, about 32 people share their love for social media every day, while those who publicly break-up with social media saying they hate it amount to 5 or 6 users per day.

While the users who are in love with social media are almost evenly split (47% men & 53% women), the users who share away how much they hate social media are mostly women (61%).

While a quick browsing through the mentions of those declaring their love for shows that people love social media because of the beauty of sharing, some of the most common reasons people give for hating social media are are – the oversharing, the public displays of irrelevance and, most frequently, the fact that they simply hate it (although they’re using social platforms to get the word out)

South Africa ranked as the second geo-location where people share their hate for social media, while Australia and the UK ranked as the second for people addressing their affection towards social media (US users being caught up in a love-hate relationship about the topic).

Another curious finding is that saying you like social media has a 52% RT chance, while saying how much you hate it will only bring up a 20% RT chance.

What are your thoughts?

Do you love, hate or embrace social media as it is?

Today we introduce a small but very important metric to our Analytics section for search streams. We’ll show you how many likes and shares mentions about your search topic get on Facebook. We think this will complement the already existing retweets metric.

Our analytics section has 2 more metrics you should check out

This is important because it will give you some way to asses not just how many mentions you get for a specific topic, but also how viral that topic is.

The new numbers are displayed in the Overview section of your Analytics page. We hope you’ll enjoy this nice new feature.

Related articles

• Predefined reports for Twitter and Facebook (ubervu.com)

The 46th Superbowl was the most talked about sporting event in the history of Twitter. With so many people sharing Superbowl related posts in social media, we ran an interesting experiment trying to understand which ads were the most talked about during the game. We randomly sampled a few million social media posts (not just from Twitter) which we analyzed, removed spam and duplicates and then sampled further. What we were left with was a statistically relevant picture of the ads most – and least – mentioned in social media during the game.

As you can see, car manufacturers were wildly successful in generating conversations around their ads, while CPG brands were way less popular.

We use social data to understand the evolution of a brand in the online space, both in terms of pure volume and intangible KPIs like reputation or customer satisfaction. This means taking a step back and analysing what already happened to come up with relevant strategies.

But can real-time social analytics also predict future results? We’ve decided to use a very important event in the entertainment industry – the Super Bowl -  to show how social intelligence can help you take informed decisions and predict risks, based on the online buzz.

By monitoring tons of data from all over the social web, we were able to understand how social coverage and people’s preferences can provide early clues for Sunday’s result. We believe that metrics like sentiment and mentions evolution can clearly show how supportive fans are of a team, who’s the most popular quarterback and who has the most invested advocates. These are powerful early indicators of the overall performance in social media. Whether they actually coincide with the winner of the championship game, we still have to wait and see.

Check out the infographic below and let us know if you think we’re right. (Click here for a larger view)

uberVU is used daily by companies all over the world to track social conversations happening around their name. While this can solve real business issues, the analytics can also be used to come up with some interesting comparisons between competitors. I decided to illustrate this with some fun, down-to-earth example – and what’s better than music? :)

By taking into account actionable insights like the share of voice on social networks, sentiment breakdown or estimated views, I measured which of the best minimal DJs out there has the biggest social impact. Check out the infographic to see what result I came up with using the data gathered through uberVU. (click on the image for full size)

On the 11th of February we’re going to have our 3rd edition of the Hack Days, a hackathon style event which has the purpose to bring together tech people, from programmers to designers and product guys to hack together on cool ideas and have fun.

We are putting a lot of effort to make it fun and interesting. And a big part of the cool stuff is going to be provided by the Robofun team and Viorel Spinu, who generously offered to provide the necessary hardware for cool DIY hardware style projects. Besides the hardware they are going to be there with their extensive know-how an ingenuity so we can hack together amazing things.

Check out a few of Viorel’s ideas and here is one of their spectacular projects:

There are going to be a bunch of us working on cool software hacks too. Our uberVU team is going to work on a way to predict the winners of this years Oscars by using data from social media.

Any project or idea, be it small or large, is welcome. The theme of this hackathon is making life easier, so think of an idea and come over and show us what you can do.

All you need to do is sign-up on meetup and, if you want to work with the Robofun guys tell Viorel at contact [at] robofun [dot] ro what you have in mind to make sure you’ll have anything you need.

See you there!

When: February 11 (Saturday)

Where: It will take place at the uberVU HQ which is right across from the Dinamo Stadium (see meetup event for more details).

What: The theme will be: Making life easier. We’ll work on ingenious, fun and witty hacks that can make our daily life easier. On the meetup page there are a few of the ideas we’re going to work on.

What you need to do: You need to bring your laptop and think of or pick an idea you will hack at. And that’s it! We work in teams on 2-3 people, it’s more fun this way and you can get more done, so bring your friends or make new friends at the event and convince them that your idea is worth hacking at. Everything else (food & drinks) is provided by us.

(or why you need a monitoring tool to get the most out of your social media efforts) 

With over 750 Million Facebook users and 200 Million Twitter users, social media is already established as the hottest new marketing channel around. That’s part of the reason one of the most pressing tasks for social media community managers is getting to some objectives that concern raising the number of followers or fans for their brand profiles rather than increasing the overall engagement or getting to the core target of the brand they’re representing. That’s also desirable, of course, but the target is to usually get liked by more people than those liking your competitors, right? So should you focus only on that? Well, not quite.

Focusing just on increasing the number of likes and follows means settling for quantity rather quality, and, while that’s pretty much a good objective to have in mind, you can’t really have one without the other. Without engagement, the thousands of fans will only like your updates (no shares, no comments) and the followers you spent lots of effort on getting will soon start to unfollow you if you don’t act social enough through replies and interesting content. That also means no proactive reputation management or lead generation and no real market insights for you to dig in and upgrade your products.

Of course, if you are a national brand like Coca Cola, quantity might be enough to get conversations about you rolling and generate awareness (thus substituting some of the advertising costs), but if you’re up&coming or a runner up in a niche category, then you should bet on engagement to get noticed fast. Mixing them both, like RedBull does on Twitter, is a good example of engagement-oriented social media efforts.

While handling social media is easy for everyone to do nowadays and getting people to like you can easily be solved through a sweepstakes for example, engaging your users in brand conversations takes a lot more effort and resources. This is the main reason some social media managers overlook the existence or need of social media monitoring tools such as uberVU for handling the social presence of brands. Stepping up your game in social media also means having a monitoring tool you can rely on. That’s where uberVU comes in :)

From Monitoring to Engagement

What monitoring tools like uberVU do more than the fans/follower counter visible on social media profiles is tracking down conversations, mentions and potential topics of interest for your brand to start conversations around, through all the web, and providing useful statistics and analytics for all the mentions and keywords you track.

 That can easily be translated in lead generation, by engaging with potential clients, or handling customer support right from the uberVU platform and assigning tasks to other colleagues that can help people, and even reputation management and business intelligence, by also tracking down your competitors’ mentions and using the insights you get out of that for your advantage. For a good example in leads generation there are clients in the Automotive who monitor social media conversations about cars and then convert the the respondents to have a test drive.

The benefits of having a reliable monitoring tool can transfer to most of your company’s departments, from sales to support to HR or marketing. Understanding in real time what people are talking about related to the market you’re targeting is invaluable and that’s what makes the difference between the number of social media users following you and the ones that can really help your company grow through social media.

As 2012 is considered to be the year of social business, and social business means the creation of shared value, monitoring engagement is more important than ever.

Together with the new Geolocation Analytics, we’re also rolling out the Location Filter, making it possible for you to filter all the mentions you gathered in a stream, as well as the analytics, by country, region or city.

How can you use the Geolocation Filter?

1. Type in your desired location in the search box (you can search through all locations, and you’ll get results even if there are no mentions). This is useful if you are interested in a specific city or country that you want to reach with your message, and you don’t have to scroll through the whole list to get there.
2. Use the continent list below top locations (here, you’ll only see results from locations that show mentions, not the entire list). So if you need a quick overview of countries in Europe were people have talked about your company, this is the place to look into.

Why is it helpful?

You no longer have to scroll down the list to get to a specific country, and the locations are grouped by continents, then states (for big regions like USA) and countries. Now, if you’ve had a PR campaign in a big market like Asia, you can access the data we gathered from that specific area in a faster way. The top locations list is helpful in quickly letting you know of the places where your social updates reached their maximum potential.

You’ll probably be tempted first to apply the Geolocation filter in the Stream tab to look at mentions, but here’s a great tip: it’s very powerful when used directly on the Analytics/Geolocation tab, as it makes filtering by a certain location extremely easy and you’ll be able to see the analytics right away.

The geotagging information is available for about 70% of the data, so take that into consideration when building your social media reports.

The new geolocation analytics

It’s our great pleasure to introduce the most advanced geographical based social media analytics. At first glance it looks just like the old heatmap (the one you were used to in uberVU and the one most social media packages were offering). But trust us, it’s not your grandmother’s map. We introduced so many goodies that the our old map is like an Egyptian scroll compared to an iPad.

Zoom, Hover & Click

Our first frustration with our old map was its lack of interactivity. You had a world heatmap, all colored and nice but there was nothing more you could do really. And that alone was never good enough for us. We now have a fully interactive map. You can zoom, if you hover over a region it gets highlighted and it shows you the most important metrics. Want to go deeper? Click on a region to highlight the sub-regions.

Another thing that you’ll notice is that the whole page reacts to the changes on the map. Zoom on a country and the metrics below adjust to reflect the selection you made.

States & Cities

But the most important part is you can zoom on a state level and then further down to a city level. Yes. You can see how many mentions “Android” got in San Francisco, and how many in New York City.

On the world map, click on a country to zoom and reveal sub-regions. For a big country like US or Brazil you’ll be able to drill down to regions first. This will show the most popular states or regions. Hovering on a region will reveal the main metrics, while clicking will reveal the top cities. Hover over a city to get more info, or just look below the map for more info on the region: top cities, top languages.

How does it work?

Geotagging was always hard to do in social media. While there are a lot of people who fill in their location details in their profiles on Twitter, Facebook or Youtube, the data can be hard to interpret and/or be unavailable to companies like us. Twitter and Facebook introduced location based status messages, but very few messages have this type of meta information. So how do you do it then?

We decided to create a smart agent that considers all the potential inputs and makes an “informed” decision based on the information it has. Some of the things we look at:

- geolocation mention: if Mark tweeted and geotagged his tweet we’ll know precisely where he’s based. We’ll know the city, state and country. That’s not the case with most mentions though.

- profile description: Paulo said he is from Rome. If this is the only information we have we’ll assume he is in Italy.

- language: If Paulo said he is from Naples, that’s a little confusing. There are more than a dozen cities called Naples in the world. If he speaks Italian however we would go with the Southern Italian province.

We also developed a lot of the mapping technology from scratch to allow us to do some of the things you see there. We are very proud of the achievement and Alex, the wizard behind this task, is working on a geeky post to explain how we did it.

That’s all folks. We hope you enjoy the new maps. Happy clicking!

Nmincite collaborates with uberVU to provide real time social media platform

We are delighted to announce that we have teamed up with NM Incite, a Nielsen/McKinsey company, to provide their enterprise customers with a realtime social media management & engagement platform called BuzzMetrics Exchange.

The enterprise social media management space is really heating up and is one to watch this year. As enterprises integrate social media deeper and deeper within their organizations (think marketing, communications, customer service, sales, product development, etc.), social media platforms need to evolve and become both more powerful and more flexible in terms of use cases and deployment options (multiple geographies, multiple devices, multiple org layers).

uberVU technology is powering the most comprehensive solution on the market and we’re very proud to be working with Nielsen/McKinsey to bring our innovations to enterprises in more than a dozen markets around the world.

Read the full release here.