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    <title>The UIE Book Club</title>
    <link>http://5by5.tv/uiebookclub</link>
    <pubDate>Tue, 07 Dec 2010 17:42:00 GMT</pubDate>
    <description>The UIE Book Club is a live interview show featuring in-depth conversations about usability, content, and more, with the authors themselves.
 Hosted by Jared Spool.</description>
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    <itunes:subtitle>The UIE Book Club</itunes:subtitle>
    <itunes:author>5by5</itunes:author>
    <itunes:summary>The UIE Book Club is a live interview show featuring in-depth conversations about usability, content, and more, with the authors themselves.
 Hosted by Jared Spool.</itunes:summary>
    <itunes:image href="http://icebox.5by5.tv/images/broadcasts/10/cover.jpg"/>
    <itunes:keywords>uie, usability, content strategy</itunes:keywords>
    <itunes:explicit>no</itunes:explicit>
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      <itunes:name>5by5 Broadcasting</itunes:name>
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    <itunes:category text="Technology"/>
    <item>
      <title>2: Peter Morville's Search Patterns</title>
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      <pubDate>Tue, 07 Dec 2010 17:42:00 GMT</pubDate>
      <author>Jared Spool</author>
      <description>In this episode of the UIE Book Club, Jared Spool interviews Peter Morville about Search Patterns. Peter offers great insight on the role of search inside a successful web site and discusses why it can be hard to get executives and stakeholders to make gr</description>
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      <content:encoded>&lt;p&gt;In this episode of the UIE Book Club, Jared Spool interviews Peter Morville about Search Patterns. Peter offers great insight on the role of search inside a successful web site and discusses why it can be hard to get executives and stakeholders to make great search experiences a priority.&lt;/p&gt;
&lt;p&gt;Sponsored by &lt;a href="http://aneventapart.com" title="An Event Apart"&gt;An Event Apart&lt;/a&gt;.&lt;/p&gt;
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      <itunes:author>Jared Spool</itunes:author>
      <itunes:duration>59:46</itunes:duration>
      <itunes:subtitle>Jared Spool talks with Peter Morville about search patterns.</itunes:subtitle>
      <itunes:summary>In this episode of the UIE Book Club, Jared Spool interviews Peter Morville about Search Patterns. Peter offers great insight on the role of search inside a successful web site and discusses why it can be hard to get executives and stakeholders to make gr</itunes:summary>
      <itunes:keywords>uie, usability, content strategy, search patterns</itunes:keywords>
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      <title>1: Kristina Halvorson's Content Strategy</title>
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      <pubDate>Wed, 18 Aug 2010 10:59:00 GMT</pubDate>
      <author>Jared Spool</author>
      <description>Jared Spool talks with Kristina Halvorson about content strategy and her new book, "Content Strategy for the Web", a detailed look at what a content strategy is all about and what we need to do to make it happen in our own organization.</description>
      <enclosure url="http://d.5by5.net/redirect.mp3/cdn.5by5.tv/audio/broadcasts/uiebookclub/2010/uiebookclub-001.mp3" length="29056576" type="audio/mpeg"/>
      <content:encoded>&lt;p&gt;Jared Spool talks with Kristina Halvorson about content strategy and her new book, &lt;em&gt;Content Strategy for the Web&lt;/em&gt;, a detailed look at what a content strategy is all about and what we need to do to make it happen in our own organization.&lt;/p&gt;
&lt;p&gt;Links for this episode:&lt;/p&gt;&lt;h4&gt;&lt;a href="http://www.braintraffic.com/" class="link" target="_blank"&gt;Brain Traffic- Content Strategy for the Web&lt;/a&gt;&lt;/h4&gt;

&lt;h4&gt;&lt;a href="http://twitter.com/halvorson" class="link" target="_blank"&gt;Kristina Halvorson (halvorson) on Twitter&lt;/a&gt;&lt;/h4&gt;

&lt;h4&gt;&lt;a href="http://www.amazon.com/exec/obidos/ASIN/0321620062/5by5-20" class="link" target="_blank"&gt;Amazon.com: Content Strategy for the Web (9780321620064): Kristina Halvorson:%u2026&lt;/a&gt;&lt;/h4&gt;

&lt;h4&gt;&lt;a href="http://www.uie.com/events/virtual_seminars/persuade/" class="link" target="_blank"&gt;Produce a More Persuasive Site&lt;/a&gt;&lt;/h4&gt;

&lt;h4&gt;&lt;a href="http://designsalaries.org/calculator.asp" class="link" target="_blank"&gt;Salary Calculator - The AIGA | Aquent Survey of Design Salaries 2009&lt;/a&gt;&lt;/h4&gt;
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      <itunes:author>Jared Spool</itunes:author>
      <itunes:duration>1:00:31</itunes:duration>
      <itunes:subtitle>Jared Spool talks with Kristina Halvorson about content strategy.</itunes:subtitle>
      <itunes:summary>Jared Spool talks with Kristina Halvorson about content strategy and her new book, "Content Strategy for the Web", a detailed look at what a content strategy is all about and what we need to do to make it happen in our own organization.</itunes:summary>
      <itunes:keywords>uie, usability, content strategy</itunes:keywords>
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