IDX solutions (Internet Data Exchange) vary from provider to provider based on technology, design and features integrated in the solution. PANDA (Property Access N’ Detailed Analysis) distinguishes itself among other IDX solutions because of its’ harmonious layouts, user friendly flow but most importantly because of the 100% accurate data results displayed on your real estate websites.

To describe all different IDX solutions in the market and single out the best ones out there, you have to look at two main factors. How complete their feeds are (the MLS data displayed in your real estate site) and how often they update those feeds. PANDA IDX pulls the MLS database using RETS Connector.  We extract 100% of the listings from your board and update the listings every 3 hours, which means that if you input a new listing in your MLS system, you will be able to see it right away in your PANDA IDX.

IDX Solutions Facts

IDX solutions also vary in price based on the same factors mentioned above. The more expensive solutions are also the most accurate, better designed and better integrated than the cheaper IDX solutions. So before you make a decision about which IDX solutions are best for you, make sure you compare all the factors described before.

Lastly, PANDA IDX is the only provider among other IDX solutions that offers a “Google like property search functionality”. We have integrated all the filters for you to narrow down your property criteria but we also have integrated the ability for you to simply type the key words of your property search like in the following example:

Show me condos in Aventura with 2 beds and 2 baths from $500000 to $800000.

Your possibilities are endless. Start loving searching for your new home and let PANDA IDX Solutions do the heavy lifting for you. Finding a home is only a push of a button away. Enjoy your experience.

The post IDX Solutions appeared first on Crew Miami.

“Responsive Websites respond to their environment”

In the field of Responsive Web design and real estate development, CREW Miami is able to keep up with the endless aspect ratios and mobile devices in the market. Giving the accelerated adoption of tablets and smart phones in today’s world, we believe that 2014 is definitely the year when most internet users will switch completely to surf the net on mobile devices. Now more than ever before, CREW Miami is designing sites first for mobile and then for web. We continue changing with the new trends of web development and responsive web design will continue to take over the way users navigate the internet.

Small + Medium + Large

ONE SITE FOR EVERY SCREEN

Responsive Web Design

Responsive Web design is the approach that suggests that design and development should respond to the user’s screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the prospective client switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and search abilities. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.

Why?

“Day by day, the number of devices, platforms,
and browsers that need to work with your site grows.
Responsive web design represents a fundamental shift
in how we’ll build websites for the decade to come”.

How?

“Stop Thinking in Pages. Start Thinking in Systems.”

The post Responsive Web Design appeared first on Crew Miami.

According to the National Association of Realtors, 90% of buyers start their real estate search online. SEO is vital to a successful online presence for both brokers and agents because higher rankings can translate into significant sales increases—especially when the real estate market is rising.

Challenges in Real Estate SEO

SEO Services for Real Estate

In most cases, real estate agents compete against one another, yet they are united as “team members” under a large brokerage firms. Individual agents rely on the combination of brand recognition of their parent brokerage, personal branding, and team branding to drive new business. Real estate agents will often target specific communities or condo buildings, and try to differentiate their services based on certain needs or demographics, like Foreign National buyers or Luxury waterfront properties.

As you can see, real estate SEO becomes very complex due to the very nature of the industry. Additionally, real estate websites can be large due to the high level of functionality and searchability that is needed to appeal to prospect clients. This is especially the case with larger Real Estate Websites because they usually highlight multiple areas.

To add more challenges, keyword competition in real estate websites is extremely high as real estate professionals are all competing for the same targeted keywords (usually “location + real estate” or “location + condos for sale”). In the midst of this high competition, many SEO companies prey on unsuspecting agents, offering ridiculous and expensive monthly programs that promise high rankings for keywords that won’t deliver any results. As a result of SEO scammers new technology has been developed to help real estate agents and agencies to help their SEO ranking without the help of an “SEO” expert.

What to Look for in a Real Estate SEO Strategy

A well-informed real estate SEO strategy should take into account the following:

• A Real Estate Website that is build in an SEO friendly platform such as WordPress
• Proper URL structure
• Site performance and usability
• Hyper-local, optimized content creation
• Advanced keyword Research
• Social Media Integration
• Link building

A Real Estate SEO strategy should also answer these questions:

• How do you choose a search engine-friendly MLS IDX solution?
• How is Google indexing listing content, and is it optimized?
• What content will attract the right clients?
• How do agents and brokerages pinpoint which keywords to target?

The following guide is not exhaustive. I will not get into standard techniques for local SEO or link building. Instead, I have outlined tips and techniques that target common problems I see with real estate websites, on both the technical side and the content side.

For more information or for any questions in Real Estate SEO contact CREW Miami.Real estate SEO used to be a complicated challenge do to the high costs and aggressive competition. New technology for Real Estate Web Design have made Real Estate SEO more accessible and easy for agents without technical knowledge. Having worked as the Marketing Coordinator for a real estate web design team and a Licensed Real Estate Salesperson and Realtor, I understand the idiosyncrasies of the field as well as the rewarding payoffs. What follows is a real estate SEO guide for agents and professionals, because I know how important it is to make informed marketing decisions and I want to help bridge the gap between agents and SEO.

According to the National Association of Realtors, 90% of buyers start their real estate search online. SEO is vital to a successful online presence for both brokers and agents because higher rankings can translate into significant sales increases—especially when the real estate market is rising.

Challenges in Real Estate SEO

In most cases, real estate agents compete against one another, yet they are united as “team members” under a large brokerage firms. Individual agents rely on the combination of brand recognition of their parent brokerage, personal branding, and team branding to drive new business. Real estate agents will often target specific communities or condo buildings, and try to differentiate their services based on certain needs or demographics, like Foreign National buyers or Luxury waterfront properties.

As you can see, real estate SEO becomes very complex due to the very nature of the industry. Additionally, real estate websites can be large due to the high level of functionality and searchability that is needed to appeal to prospect clients. This is especially the case with larger Real Estate Websites because they usually highlight multiple areas.

To add more challenges, keyword competition in real estate websites is extremely high as real estate professionals are all competing for the same targeted keywords (usually “location + real estate” or “location + condos for sale”). In the midst of this high competition, many SEO companies prey on unsuspecting agents, offering ridiculous and expensive monthly programs that promise high rankings for keywords that won’t deliver any results. As a result of SEO scammers new technology has been developed to help real estate agents and agencies to help their SEO ranking without the help of an “SEO” expert.

What to Look for in a Real Estate SEO Strategy

A well-informed real estate SEO strategy should take into account the following:

• A Real Estate Website that is build in an SEO friendly platform such as WordPress
• Proper URL structure
• Site performance and usability
• Hyper-local, optimized content creation
• Advanced keyword Research
• Social Media Integration
• Link building

A solid Real Estate SEO strategy should also help to answer the following difficult questions:

• How do you choose a search engine-friendly MLS IDX solution?
• How is Google indexing listing content, and is it optimized?
• What content will attract the right clients?
• How do agents and brokerages pinpoint which keywords to target?

The following guide is not exhaustive. I will not get into standard techniques for local SEO or link building. Instead, I have outlined tips and techniques that target common problems I see with real estate websites, on both the technical side and the content side.

For more information or for any questions in Real Estate SEO contact CREW Miami.

The post Real Estate SEO appeared first on Crew Miami.

Our IDX Real Estate Websites seamlessly integrate to WordPress, the most technologically advanced blogging platform in the world. CREW Realty connects directly to RAMB or any Board of Realtors in the nation. Once connected, it transfers 100% of the Database “linstings” right to your Real Estate Website through RETS (Real Estate Transaction Standard). This RETS Feeds are “live” and they update twice ad day, making your site a reliable source to search for properties. Once CREW Miami has gathered the RETS Feeds it displays them beautifully on your Real Estate Website making it easy for your clients to browse and find the MLS like a pro.

IDX Real Estate Websites Admin Panel

If you have ever used an IDX provider to feed your Real Estate Website with the MLS Database, you know how difficult and expensive it is to add Cities, Communities, Buildings or Listings. When using an IDx solution its also challenging to determine the amount of information you want to display on your website. Our Real Estate Plugin for WordPress “CREW Realty” was designed to minimize the amount of work and time while growing your Real Estate Website. Simply add Title, Address, Description, Images and select the specific of data from the MLS you would like to display for each complex you add such as “For Sale”, “For Rent”, “Foreclosures”, “Short Sales” or “Recently Sold”. Once you have added this information assign the condo or community to the corresponding city and “Done” in about 2 minutes you have included an entire new page to your real estate website. See screen shot on the bottom of the page.

Real Estate Plugin for WordPress Installation

The installation of all our Real Estate Plugins for WordPress is exclusively for CREW Miami’s Plus, Premier and Elite Clients. CREW MIAMI is the pioneer on successfully building a solution to transfer the RETS feeds to  a Real Estate Website developed on WordPress.

Admin Panel Screenshot

IDX Real Estate Websites

IDX Real Estate Websites

We create IDX Real Estate Websites using our own “CREW Realty”, an IDX Real Estate Plugin for WordPress. With CREW Realty you can now Integrate the MLS/IDX Property Search on your WordPress Real Estate Website. CREW Realty (Real Estate Plugin for WordPress), allows you to easily grow your site in minutes. Add Cities, Condo Buildings, Communities, and Single Featured Listings by adding text and filling in spaces. its that easy!

Our IDX Real Estate Websites seamlessly integrate to WordPress, the most technologically advanced blogging platform in the world. CREW Realty connects directly to RAMB or any Board of Realtors in the nation. Once connected, it transfers 100% of the Database “linstings” right to your Real Estate Website through RETS (Real Estate Transaction Standard). This RETS Feeds are “live” and they update twice ad day, making your site a reliable source to search for properties. Once CREW Miami has gathered the RETS Feeds it displays them beautifully on your Real Estate Website making it easy for your clients to browse and find the MLS like a pro.

IDX Real Estate Websites Admin Panel

If you have ever used an IDX provider to feed your Real Estate Website with the MLS Database, you know how difficult and expensive it is to add Cities, Communities, Buildings or Listings. When using an IDx solution its also challenging to determine the amount of information you want to display on your website. Our Real Estate Plugin for WordPress “CREW Realty” was designed to minimize the amount of work and time while growing your Real Estate Website. Simply add Title, Address, Description, Images and select the specific of data from the MLS you would like to display for each complex you add such as “For Sale”, “For Rent”, “Foreclosures”, “Short Sales” or “Recently Sold”. Once you have added this information assign the condo or community to the corresponding city and “Done” in about 2 minutes you have included an entire new page to your real estate website. See screen shot on the bottom of the page.

Real Estate Plugin for WordPress Installation

The installation of all our Real Estate Plugins for WordPress is exclusively for CREW Miami’s Plus, Premier and Elite Clients. CREW MIAMI is the pioneer on successfully building a solution to transfer the RETS feeds to  a Real Estate Website developed on WordPress.

Admin Panel Screenshot

The post IDX Real Estate Websites appeared first on Crew Miami.

SEO for Real Estate Websites

SEO Real Estate Websites. Our CREW SEO Plugins are synonym of SEO Real Estate Websites. If you know the importance of having a strong and dominant online presence, it is essential to utilize our SEO “Search Engine Optimization for Real Estate Websites Plugins” to the fullest. Our scientifically developed SEO plugins will replace those un-necessary and expensive firms that over charge you to do a simple job.

You don’t need to be an SEO expert anymore. Let our CREW SEO plugins work for you, they are easy to manage and will take your online presence from “Zero” to “Hero” in this competitive race for Search Engine Optimization for Real Estate Websites.

The SEO by CREW Plugin is a complete and necessary tool for every SEO Real Estate Websites. It allows you to incorporate all the necessary standard elements that search engines use to rank the content of your Real Estate Website. With this SEO plugin, you can manage the quality of your “Focus Key Word”, “Post Title” and “Meta Description” for optimal “Snippet/Previews”. See Snippet / Preview image on the bottom of the page.

SEO Real Estate Websites

Page Focus Keyword:When promoting a specific building or community, it is extremely important to choose the most competitive keyword phrase. This feature allows you to browse the highest ranking keywords in google related to what you are trying to market, for example: “Jade Ocean Condos for Sale” or Porsche Design Tower Sunny Isles”. The keyword must match every component of your post such as The Title, The URL, the images etc and it has to be included throughout the entire content.

SEO Title: For example: “SEO Real Estate Websites”, Once you pick the perfect focus keyword for your post, you need to use it effectively by creating a title. The title should include your keyword as search engines are more likely to rank you higher when this structure is followed. You can add extra text to the title to make it more appealing and complete, the title is limited to 70 characters.

Meta Description: This is your opportunity to shortly describe the content of the condo building or community your are advertising. This is the first impression prospect buyers that are searching for Real Estate Condos for sale and waterfront homes are going to read. Having an appealing description is extremely important in getting clients to click-through and end-up in your page. The meta description should contain your focus key word in a smart way, as this will determine that prospect clients find a direct relevance for their property search and decide to use you as their agent.

SEO Real Estate Websites

Search Engine Optimization for Real Estate Websites

Our CREW SEO Plugins are synonym of Search Engine Optimization for Real Estate Websites. If you know the importance of having a strong and dominant online presence, it is essential to utilize our SEO “Search Engine Optimization for Real Estate Websites Plugins” to the fullest. Our scientifically developed SEO plugins will replace those un-necessary and expensive firms that over charge you to do a simple job.

You don’t need to be an SEO expert anymore. Let our CREW SEO plugins work for you, they are easy to manage and will take your online presence from “Zero” to “Hero” in this competitive race for Search Engine Optimization for Real Estate Websites.

The SEO by CREW Plugin is a complete and necessary tool for every Real Estate Website. It allows you to incorporate all the necessary standard elements that search engines use to rank the content of your Real Estate Website. With this SEO plugin, you can manage the quality of your “Focus Key Word”, “Post Title” and “Meta Description” for optimal “Snippet/Previews”. See Snippet / Preview image on the bottom of the page.

Search Engine Optimization by CREW Feature List

Page Focus Keyword:When promoting a specific building or community, it is extremely important to choose the most competitive keyword phrase. This feature allows you to browse the highest ranking keywords in google related to what you are trying to market, for example: “Jade Ocean Condos for Sale” or Porsche Design Tower Sunny Isles”. The keyword must match every component of your post such as The Title, The URL, the images etc and it has to be included throughout the entire content.

SEO Title: Once you pick the perfect focus keyword for your post, you need to use it effectively by creating a title. The title should include your keyword as search engines are more likely to rank you higher when this structure is followed. You can add extra text to the title to make it more appealing and complete, the title is limited to 70 characters.

Meta Description: This is your opportunity to shortly describe the content of the condo building or community your are advertising. This is the first impression prospect buyers that are searching for Real Estate Condos for sale and waterfront homes are going to read. Having an appealing description is extremely important in getting clients to click-through and end-up in your page. The meta description should contain your focus key word in a smart way, as this will determine that prospect clients find a direct relevance for their property search and decide to use you as their agent.

Screen Shot Image

The post SEO Real Estate WebsitesSEO Real Estate Websites appeared first on Crew Miami.

CREW Featured Properties

Another great add-on, has been released, CREW Featured Properties is a WordPress Real Estate Plugin developed to complement the functionality of CREW Realty. Crew Featured Properties is an amazing tool to showcase listings, buildings, communities, and new developments on the home page of your Real Estate Website.

Another great feature of this fantastic WordPress Real Estate Plugin, is the ability to connect directly to your local MLS and extract the database “live”. The plugin grabs the listings you want to display on your Real Estate Website and displays the results as thumbnails on the home page of your Real Estate Website on the sidebar or as part of the main body. In order to be able to connect to the MLS database, you can use your license ID or just by typing the MLS number of the listings you want to promote. You have to be approved by your broker and your local board of Realtors before you can use any of our dedicated WordPress Real Estate Plugins.

CREW Featured Properties is easy to manage and you can change the information in minutes. As all of our plugins, CREW Featured Properties is exclusive to our CREW Members and clients and is not for sale as a standalone product. This WordPress real estate plugin is also compatible with any other framework like Joomla, HTML Real Estate Websites or any other platform. Our WordPress real estate plugin is also customizable and modifiable to your very own needs. As a valuable client, we listen to your creative ideas and always implement the look and feel that you desire.

We reserve the right of usage of all our WordPress Real Estate Plugins to our exclusive clients only. If you would like to purchase our WordPress Real Estate Plugins, you need to become a members of the CREW Miami network of agents.

Another great add-on, has been released, CREW Featured Properties is a WordPress Real Estate Plugin developed to complement the functionality of CREW Realty. Crew Featured Properties is an amazing tool to showcase listings, buildings, communities, and new developments on the home page of your Real Estate Website.

Another great feature of this fantastic WordPress Real Estate Plugin, is the ability to connect directly to your local MLS and extract the database “live”. The plugin grabs the listings you want to display on your Real Estate Website and displays the results as thumbnails on the home page of your Real Estate Website on the sidebar or as part of the main body. In order to be able to connect to the MLS database, you can use your license ID or just by typing the MLS number of the listings you want to promote. You have to be approved by your broker and your local board of Realtors before you can use any of our dedicated WordPress Real Estate Plugins.

CREW Featured Properties is easy to manage and you can change the information in minutes. As all of our plugins, CREW Featured Properties is exclusive to our CREW Members and clients and is not for sale as a standalone product. This WordPress real estate plugin is also compatible with any other framework like Joomla, HTML Real Estate Websites or any other platform. Our WordPress real estate plugin is also customizable and modifiable to your very own needs. As a valuable client, we listen to your creative ideas and always implement the look and feel that you desire.

We reserve the right of usage of all our WordPress Real Estate Plugins to our exclusive clients only. If you would like to purchase our WordPress Real Estate Plugins, you need to become a members of the CREW Miami network of agents.

WordPress Real Estate Plugin Screen Shot Image

The post WordPress Real Estate PluginWordPress Real Estate Plugin appeared first on Crew Miami.

The United States has become synonymous of diversity; and when it comes to languages, the number of tongues spoken in this country is truly incredible. Living in Miami, I witness this phenomenon every single day. Going to the store is a curious and intriguing experience in itself as I hear a tremendous variety of languages and dialects. The languages that stand out most are Spanish, Portuguese and Russian, but others like Italian, French, Creole and Hebrew are very common as well. When owning Multilingual Real Estate Websites in a diverse market such as Miami, real estate professionals should understand the importance of offering information and services in several languages.

Nevertheless, even if you do not speak several languages, one good way to establish a rapport with your diverse clientele is to have multilingual real estate websites. In today’s technological world, your website may very well be the face of your business that serves as an introduction and a guide to your potential or existing clients. NAR reports show that 84% of home sales start with the Internet, so imagine how importance it is to own a website, and how beneficial a multilingual site can be.

Usability research proves that web users are more likely to browse and search in multilingual real estate websites in their native language. For those who do not speak English well most certainly appreciate your website being in several different languages, (once again, the more the better) and will naturally feel more comfortable and confident in choosing your services over others.

Many of you have probably used Google Translate at one point in time, or at least heard of it. Many websites are opting for this free google translate widget and proudly state that their websites are multilingual. However! You must realize two things: first of all, if a person searches in their native language, your website will not come up in search results. Search engines cannot find inexistent content (Google Translate is a temporary solution for translation once you are actually on the site). Second of all, a computer cannot be compared to a human translator, as it translates word-for-word and out of context – in the end most of the text does not make much sense. Unless your goal is to provide some entertainment for your readers (computerized translations often turn out to be hilarious as the computer does not distinguish between double meanings and regional linguistic variations, for example).

I suggest you go to a professional translator to do the job. If your website is not yet translated into at least the most common languages, you are at a great disadvantage. Don’t wait any longer, contact miaLingua for professional, fast service and start reaching a wider audience!

Examples of Multilingual Real Estate Websites

Multilingual Real Estate Websites

Having a Real Estate Website is no longer a guaranteed of lead generation. A Multilingual Real Estate Website is now the only way to attract and retain prospect clients as they feel a sense of trust when they land on a page that offers information in their own language.

The United States has become synonymous of diversity; and when it comes to languages, the number of tongues spoken in this country is truly incredible. Living in Miami, I witness this phenomenon every single day. Going to the store is a curious and intriguing experience in itself as I hear a tremendous variety of languages and dialects. The languages that stand out most are Spanish, Portuguese and Russian, but others like Italian, French, Creole and Hebrew are very common as well. When owning a Real Estate Website or blog in a diverse market such as Miami, real estate professionals should understand the importance of offering information and services in several languages (the more the better).

Nonetheless, even if you do not speak several languages, one good way to establish a rapport with your diverse clientele is to have multilingual real estate website. In today’s technological world, your website may very well be the face of your business that serves as an introduction and a guide to your potential or existing clients. NAR reports show that 84% of home sales start with the Internet, so imagine how importance it is to own a website, and how beneficial a multilingual site can be.

Usability research proves that web users are more likely to browse and search in a multilingual real estate website in their native language. For those who do not speak English well most certainly appreciate your website being in several different languages, (once again, the more the better) and will naturally feel more comfortable and confident in choosing your services over others.

Many of you have probably used Google Translate at one point in time, or at least heard of it. Many websites are opting for this free google translate widget and proudly state that their websites are multilingual. However! You must realize two things: first of all, if a person searches in their native language, your website will not come up in search results. Search engines cannot find inexistent content (Google Translate is a temporary solution for translation once you are actually on the site). Second of all, a computer cannot be compared to a human translator, as it translates word-for-word and out of context – in the end most of the text does not make much sense. Unless your goal is to provide some entertainment for your readers (computerized translations often turn out to be hilarious as the computer does not distinguish between double meanings and regional linguistic variations, for example).

I suggest you go to a professional translator to do the job. If your website is not yet translated into at least the most common languages, you are at a great disadvantage. Don’t wait any longer, contact miaLingua for professional, fast service and start reaching a wider audience!

Example of a Multilingual Real Estate Website

by: Yuliya Volokh

MiaLingua.com

The post Multilingual Real Estate Websites appeared first on Crew Miami.

SEO Ranking on Google

What do look for in your competitor’s websites? Making a comparison between Real Estate websites it’s actually very simple. CREW Miami have found as experts in frame composition and web design that placement within a frame in photography follows the same principles when designing a website.

So here are a few pointers that will make your real estate website rise among the rest.

1. What is your technique for SEO Ranking on Google?

To achieve SEO ranking on Google there are several things you can do, but the one all the search engines love the most is blogging. Most SEO (Search Engine Optimization) aficionados bombard their sites (including their URL) with “key words”. But are key words important to Google’s algorithms today? the answer is “of course not!” so why not pick a URL that you actually like just like we did? CREW Miami might not tell you right away what we are about, but our content does. I invite you to type in Google “Miami Real Estate  Web development and we promise you that you will get more than 6900 results. That means almost 7000 have those key words in their titles. So don’t worry about the your title and focus on the quality content of your real estate site.

2. Functionality.

When it comes to a real estate website functionality, there are a few things you need to consider when comparing your site with your competition.

• Slow page loading (You only have a 5 second window before your possible clients leave your page)
• Broken links (If your links take you nowhere or take you to a broken page, it will make your traffic leave right away)
• Outdated information (That’s how people can tell whether or not you are on top of your industry)
• Too much text and no images (People are visual. You need a balanced site)
• An outdated IDX solution (no one likes to do a property search with a poor real estate tool)
• To ensure the functionality of your website, simply rely on building it on a framework like WordPress. There are literally thousands of web developers working on this awesome platform and it gets updated every day, so you will always have the latest technology available for you and your clients.

3. Usability and user experience

Even if your real estate website doesn’t have any obvious problems, it doesn’t necessarily mean it has a good user’s experience. The factors to take into consideration are endless:

• Pick the right text (Helvetica makes an elegant and easy to ready experience)
• Design the right logo (don’t go over-board. Simplicity is key)
• Always, always include your bio. (People like to know who they are they doing business with)
• Spend time including as much contact information as possible (Specially if you work with international clients)
• Back to the importance of your IDX solution. Shop around but this is basically the way it works “You get what you pay for” So don’t go cheap on your IDX provider. Your clients and prospects will always appreciate an updated property search solution.
• How much content and news related to real estate do you have?
• Is your site optimized for iPhone, iPad and Droid? now a days, more people are accessing the internet on their mobile devices instead of their desktops and laptops, so if your site is not mobile device friendly, you are loosing 60% of the market share.
• These are just some of the factors we have consider when building our website. We hope you find them helpful and most importantly a way to improve your site if necessary. A good real estate website is a work in progress and if you consider all these pointers when making it grow, you will enjoy of the nice leads your site will generate just like the ones we get in ours.

4. Before you publish your blog make sure you follow these requirements:

• Your blog needs to contain at least 300 characters
• The keyword should be present at least 5 times throughout the blog
• Outbound links are good but don’t sweat it if you don’t include them
• Make sure your keyword matches your page URL
• Always use images with the keyword tagged in them
• Keyword should be on the first paragraph of the blog
• Use H-1 headings

We wish you all the success in your real estate career.What do look for in your competitor’s websites? Making a comparison between Real Estate websites it’s actually very simple. CREW Miami have found as experts in frame composition and web design that placement within a frame in photography follows the same principles when designing a website.

So here are a few pointers that will make your real estate website rise among the rest.

1. What is your SEO technique?

To achieve ranking in Google there are several things you can do, but the one all the search engines love the most is blogging. Most SEO (Search Engine Optimization) aficionados bombard their sites (including their URL) with “key words”. But are key words important to Google’s algorithms today? the answer is “of course not!” so why not pick a URL that you actually like just like we did? CREW Miami might not tell you right away what we are about, but our content does. I invite you to type in Google “Miami Real Estate  Web development and we promise you that you will get more than 6900 results. That means almost 7000 have those key words in their titles. So don’t worry about the your title and focus on the quality content of your real estate site.

2. Functionality.

When it comes to a real estate website functionality, there are a few things you need to consider when comparing your site with your competition.

• Slow page loading (You only have a 5 second window before your possible clients leave your page)
• Broken links (If your links take you nowhere or take you to a broken page, it will make your traffic leave right away)
• Outdated information (That’s how people can tell whether or not you are on top of your industry)
• Too much text and no images (People are visual. You need a balanced site)
• An outdated IDX solution (no one likes to do a property search with a poor real estate tool)
• To ensure the functionality of your website, simply rely on building it on a framework like WordPress. There are literally thousands of web developers working on this awesome platform and it gets updated every day, so you will always have the latest technology available for you and your clients.

3. Usability and user experience

Even if your real estate website doesn’t have any obvious problems, it doesn’t necessarily mean it has a good user’s experience. The factors to take into consideration are endless:

• Pick the right text (Helvetica makes an elegant and easy to ready experience)
• Design the right logo (don’t go over-board. Simplicity is key)
• Always, always include your bio. (People like to know who they are they doing business with)
• Spend time including as much contact information as possible (Specially if you work with international clients)
• Back to the importance of your IDX solution. Shop around but this is basically the way it works “You get what you pay for” So don’t go cheap on your IDX provider. Your clients and prospects will always appreciate an updated property search solution.
• How much content and news related to real estate do you have?
• Is your site optimized for iPhone, iPad and Droid? now a days, more people are accessing the internet on their mobile devices instead of their desktops and laptops, so if your site is not mobile device friendly, you are loosing 60% of the market share.
• These are just some of the factors we have consider when building our website. We hope you find them helpful and most importantly a way to improve your site if necessary. A good real estate website is a work in progress and if you consider all these pointers when making it grow, you will enjoy of the nice leads your site will generate just like the ones we get in ours.

We wish you all the success in your real estate career.

The post SEO Ranking on GoogleSEO Ranking on Google appeared first on Crew Miami.

The largest Real Estate firms in the country and around the world are already part of this trend. Real Estate Social Networks and Marketing are simple and effective, they help you enhance your brand and gives all the you exposure you need for “FREE”. Real Estate Marketing Campaigns are very expensive and they can take several months before you see any results. With Real Estate Social Network Marketing by CREW Miami you can simplify this process by including our CREW Social Plugin for WordPress.

The CREW Social plugin is a digital Business Card that contains all your Social Networks Links. It is a great introduction to your prospective clients and it adds personality to your creative real estate website. Let your prospect clients know more about your services and the way you business. The CREW Social plugin is a link to all your social networking sites, making it a great feature and a way to increase the interaction among all your media sites.

Recommended Real Estate Social Networks Sites as a Marketing Strategy

• Facebook
• Twitter
• LinkedIn
• YouTube
• Pintrest
• Active Rain

Is it essencial to learn more about the mentioned above Social Networking Sites. Be proactive about talking to the CREW Miami professionals who can help you to properly establish your Real Estate Social Networks and Marketing Campaigns. Learn how these new forms of marketing for your real estate practice, they can truly increase your client base by making you a trusted online Real Estate Source.

Real Estate Social Networks

Real Estate Social Networks

The CREW Social Real Estate plugin for WordPress will put a face to your Real Estate Social Media Website and your business.Only true “Real Estate Professionals” have evolved and grow their business by utilizing Real Estate Social Network Marketing as part of their sales strategy.

The largest Real Estate firms in the country and around the world are already part of this trend. Real Estate Social Network Marketing is simple and effective, it helps you enhance your brand and gives all the you exposure you need for “FREE”. Real Estate Marketing Campaigns are very expensive and they can take several months before you see any results. With Real Estate Social Network Marketing by CREW Miami you can simplify this process by including our CREW Social Plugin for WordPress.

The CREW Social plugin is a digital Business Card that contains all your Social Networks Links. It is a great introduction to your prospective clients and it adds personality to your creative real estate website. Let your prospect clients know more about your services and the way you business. The CREW Social plugin is a link to all your social networking sites, making it a great feature and a way to increase the interaction among all your media sites.

Recommended Social Media Networking Sites as a Marketing Strategy

• Facebook
• Twitter
• LinkedIn
• YouTube
• Pintrest
• Active Rain

Is it essencial to learn more about the mentioned above Social Networking Sites. Be proactive about talking to the CREW Miami professionals who can help you to properly establish a Real Estate Social Network Marketing Campaign. Learn how these new forms of marketing for your real estate practice, they can truly increase your client base by making you a trusted online Real Estate Source.

Real Estate Social Network Marketing Digital Business Card

The CREW Social Real Estate plugin for WordPress will put a face to your Real Estate Social Media Website and your business.

The post Real Estate Social NetworksReal Estate Social Networks appeared first on Crew Miami.

Renting VS Buying a Real Estate Website

Renting vs Buying a Real Estate Website?

In a constant attempt to increase real estate sales and establish name recognition, many real estate professionals are getting more computer savvy. With today’s technology it is easier than ever to achieve these goals by simply having a website that integrates all the necessary tools in one place such as:

• Blog and Social Media (WordPress, Facebook, Twitter, youtube, LinkedIn, Google+ etc)
• Multilingual Capabilities
• Mobile Application
• IDX-RETS (For Web, Mobile)
• IDX Property Search on Facebook
• Lead Capture Management
• CMS (Content Management System)

All these great features are available whether you own or rent a real estate website, and your finances and expertise will determine which way to go.

Renting a website is a good option if you are not knowledgeable in computers. Many web companies offer realtors websites that are very affordable; all you have to pay is an affordable setup fee and a high monthly hosting fee. These cookie cutter real estate websites don’t require a learning curve that interferes with your valuable time; however, the moment you stop paying your hosting you lose the online presence you had acquired – not a good move.
When you rent a website, the company handles the web hosting, search engine optimization, domain registration, and maintenance. They take care of “your” website as long as you pay.

Owning your real estate website is a wonderful experience and should make you feel excited about the future. It’s a lifetime investment and allows you to reach potential clients anywhere in the world. You will never have to worry about wasting time, effort and money. Every time you add content to your real estate site (blogs, images, videos, articles, etc.) you’re growing your business and, therefore, getting higher ranking on Google and all search engines.
When you acquire a Creative Real Estate Website with CREW Miami, you become the master of your domain!

For more details and insights on buying a website, check out CREWMiami.com If your finances suggest renting a website, think twice before doing something you may regret later.

Marco Peralta

CREW Miami President

Buying or Renting a Real Estate Website?

In a constant attempt to increase real estate sales and establish name recognition, many real estate professionals are getting more computer savvy. With today’s technology it is easier than ever to achieve these goals by simply having a website that integrates all the necessary tools in one place such as:

• Blog and Social Media (WordPress, Facebook, Twitter, youtube, LinkedIn, Google+ etc)
• Multilingual Capabilities
• Mobile Application
• IDX-RETS (For Web, Mobile)
• IDX Property Search on Facebook
• Lead Capture Management
• CMS (Content Management System)

All these great features are available whether you own or rent a real estate website, and your finances and expertise will determine which way to go.

Renting a website is a good option if you are not knowledgeable in computers. Many web companies offer realtors websites that are very affordable; all you have to pay is an affordable setup fee and a high monthly hosting fee. These cookie cutter real estate websites don’t require a learning curve that interferes with your valuable time; however, the moment you stop paying your hosting you lose the online presence you had acquired – not a good move.
When you rent a website, the company handles the web hosting, search engine optimization, domain registration, and maintenance. They take care of “your” website as long as you pay.

Owning your real estate website is a wonderful experience and should make you feel excited about the future. It’s a lifetime investment and allows you to reach potential clients anywhere in the world. You will never have to worry about wasting time, effort and money. Every time you add content to your real estate site (blogs, images, videos, articles, etc.) you’re growing your business and, therefore, getting higher ranking on Google and all search engines.
When you acquire a Creative Real Estate Website with CREW Miami, you become the master of your domain!

For more details and insights on buying a website, check out CREWMiami.com If your finances suggest renting a website, think twice before doing something you may regret later.

Marco Peralta

CREW Miami President

The post Renting VS Buying a Real Estate Website appeared first on Crew Miami.