In today’s fast paced life, for women who work for a better standard of living, ‘domestic help’ has become an integral part of their household. More than anything, it is convenience for them so that they can unhesitatingly focus on one stream of life. Despite this acceptance I have noticed that, it’s quite hard for some cultures and elderly (read our parents generation) to accept these ‘helps’ as part of the family.

It’s expected from them to put in long hours of service, always put in their best effort, never fall sick, or never have a bad day at work. It’s here you will see our elderly mine ‘value for money’ at its best.

I am patiently trying to make these elders understand that that if we expect so much out of them it is only human to be polite and appreciate their efforts. For girls who are forced by their families to start working at a small age we can try and provide them education, for women who do these jobs due to lack of education, we can help them open their bank accounts and make them understand the importance of savings. We can guide and advice them on issues related to children, marriage, safe sex, breast cancer, savings, mortgagees etc. I have helped my domestic help to take an annual personal insurance so that when required she can cautiously get treated in good hospital and not be worried of at least some portion of her medical expense. She has started her bank account and she saves some part of her salary on a monthly basis. I want her to start going to some tuitions where she can have some more education.

I hope I have changed someone’s life by bringing in awareness and understanding of hope to be somewhat foresighted of the future. Simultaneously I am trying hard to change the mindset my elderly who can and should reach out help to improve the standard of living of the not so privileged community.

This article is written by my dear friend Ms. Poonam Dave. Poonam holds a Sr. Management post in a MNC. This article has got its source from the real life experience of Poonam and her friends.

This post was written for The Time to Change Indiblogger contest.
www.facebook.com/sftimetochange

It has been trending in Twitter

It has been tweeted by many including Amitabh Bachchan, karan Johar, Your friends and you!!

Amul Butter made a ad based on it.

It has got several versions here, here and here.

A song by a non-singer has been leveraged by Singers also… Sonu Nigam (find it here)

This song has been picked up by IIM biggies to include as Viral Marketing case Study

2,10,000 music downloads within 18 days

Its officially India’s Biggest Viral campaign. Ever, with 23 Mn YouTube Views. 800,000 FB Shares. 12 Mn Twitter Impressions and 2,10,000 downloads within 18 days!!

How did it all happen??

A 26-year old Portuguese charity worker has today been named as the world’s most networked person. Hugo Pereira from Lisbon, Portugal, has topped the Network Challenge, a global search for the most globally connected individual on Facebook.

The Network Challenge was launched by a leading money transfer provider, Western Union, in July this year to mark its 160^th Anniversary and celebrate its status as one of the world’s most globally connected companies, with more than 470,000 Agent locations in over 200 countries and territories*.

The global search was fuelled by a new interactive, online Application called Your World. It visualises Facebook users’ global connections and awards a score for how globally connected they are. Users can compare their ranking against their Facebook Friends; others in their country and others in the world.

With 4,932 friends in 124 different locations across the globe, and a Network Score of 476133, Portuguese national, Hugo Pereira, beat more than 250,000 Your World users worldwide to claim the title of the world’s most globally connected person. By comparison, the average person in India has a Network Score of 1124 with 102 friends in 11 different locations.

Mr. Pereira attributes his feat to years of networking in his role as global president of charity AIESEC, the world’s largest youth-led organisation, which has 60,000 active members in more than 1,800 universities in 110 countries and territories.

To celebrate Mr Pereira’s status, Western Union will invite him to use his impressive global network as a force for good next month. He will be given the opportunity to invite his Facebook Friends to participate in Western Union’s launch of a major new initiative.

Commenting on his win, Mr Pereira said:

“I’m astounded to be named the world’s most networked person. The reach of my social network is testament to the work of AIESEC, which is all about creating positive global connections. “We aim to help societies understand each other by providing students with the opportunity to collaborate in global teams and live and work abroad. He continued: “I’m excited to be able to work with Western Union next month to use my global network to support good causes. I’m moving on from AIESEC to work for a healthcare charity in India called ICHHA, so hope to be able to make even more global connections in the meantime.”

Western Union President and CEO, Hikmet Ersek, said:

“As someone who already uses his global network for good, Mr Pereira is very deserving of his new title. As a globally connected brand it certainly seems fitting that Western Union teams up with the world’s most globally networked person to lend our support to good causes, together.”

Western Union will announce the full details of its new initiative when it unveils its global brand campaign on November 1^st 2011.

To find out how your global network score compares to Mr. Pereira’s visit www.westernunionworld.com/yourworld and type in your Facebook log-in details.

October 12, 2011 – The United States has been revealed as India’s best friend in cyberspace, according to a unique new league table released by Western Union, one of the world’s most globally connected brands.

The league table has been created using data from Western Union’s Your World Facebook Application, which visualises each user’s Facebook connections around the globe and gives them a score for how globally connected they are.

Your World has enjoyed more than 250,000 hits worldwide since its launch in July this year, as individual users compete in the Western Union®Network Challenge: a hunt for the world’s most globally networked person on Facebook. On the 18^th of October Western Union will announce the winner – and reveal an opportunity for them to use their global network as a force for good.

With so much aggregate data being generated by Your World, Western Union has been able to build a bird’s eye view of how different countries connect to one another on Facebook. The data reveals India’s top ten best friends in cyberspace: those countries where Facebook users in India have the most Facebook connections.

The results show how social media is shrinking the world we live in – with some of the India’s closest friends in cyberspace based thousands of miles away in the real world:

1. United States
2. United Kingdom
3. United Arab Emirates
4. Australia
5. Canada
6. Singapore
7. Saudi Arabia
8. Indonesia
9. Malaysia
10. Philippines

The Image depicting the cyber friendship:

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[1] Network data as of June 30, 2011 (inclusive of Western Union, Vigo and Orlandi Valuta branded services).

Congratzz Anand!!

Anand’s Network looks as follows:

Congratulations Anand! We have intimated you by email. You should soon be receiving your Prize!!

Then the Movie poster -

Can someone please tell me where is the creativity?? If I am not wrong, Rahul nanda is the publicity designer? Where are the designs???

Now coming to movie:

The movie starts with the same ‘no creativity’ credits.  And then Salman’s entry! wait wait.. is that Salman or RajniKanth!! Salman Khan jumping from one train to another train! And then he’s flying from here and there defying the Gravity to save some girls!

Uncle Parker (in spiderman) said – With great powers comes great responsibility. But it other way round with Bodygaurd : With Great responsibility comes great power!!!!

Ok, now cut to we have the same Bodyguard…oh by the way our bodyguard has a lovely name – LOVELY SINGH, is in front or Sartaj Singh (Raj Babbar). He is appointed Kareena’s Bodyguard.

now Kareena is irritated by Lovely Singh’s Uniform, so she calls him as another girl in love with him.  and then theres no story….

Some points which take the movie to next level of bakwaas..:

1. Mahesh Manjrekar is villain who got only 3-4 dialogues.
2. Aditya Pancholi is villain who is after Kareena to kill her. No one knows the reason.
3. A character called Tsunami tries to act funny by cracking jokes on Bum. Wearing girls clothes…
4. Salman khan’s ringtone..
5. Salman flies and fights ( I am sure even he doesnt know why is he flying)
6. The villain is dead half an hour before the movie ends
7. And yes.. theres suspense too.. Salman has a son and he’s not Kareena’s!!

Dialogues – Salman has started a trend of having a hard hitting dialogue in all his movies,Maine ek baar commitment kar di toh main apne aap ki bhi nahi sun ta (wanted), Hum yahan ke robin hood hain (dabangg) and then body gaurd – Mujhpe ek ehsaan karna, ki mujhpe koi ehsaan na karna….

Except this dialogue all other dialogues are pathetically stupid. e.g Salman bumps in to a tree and says – Jhaad ne mujhe jhaad diya….

The saving grace of the movie was Music. One song Teri meri prem kahanni.. was a real good song with nice picturisation.. but again there was a mistake… Only Kareena is confused about her love story not Salman.. then why do they both sing – Prem kahani mushkil hai……?

And then after a draggy emotional scene (??) the film ends…

The movie has crossed earning of 110 crores!! thats purely because of Saman Khan!! His fans can do anything to Watch Salman khan… Even watch Bodyguard!!!!

Overheard a A lady leaving theatre – Pata nahi kyun ye movie dekhne aaye.. lagta hai paise jyada ho gaye the…….

A social network is a social structure made up of individuals (or organizations) called “nodes”, which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.

and to build such social network, there are Social Networking websites. If you are not on any of the social networking websites listed here, please excuse us. (u can read other interesting articles on gadgets,  here). But if you are present on the social networking sites, especially on Facebook, theres something interesting for you!!

In celebration of its 160th anniversary, global payment services company Western Union has announced the launch of a hunt for the most networked person in the world using Facebook presence as a parameter. Western Union is calling for India’s most globally connected individuals to step forward and take the Western Union Network Challenge at www.westernunionworld.com/yourworld

Its an interactive, online application called ‘Your World’ which visualises Facebook fans’ global connections and users receive a score (“World Index”) that shows how globally connected they are. They can compare their ranking against their Facebook friends, against others in their country and against others globally.

Here’s my World Index:

Visit www.westernunionworld.com, take part in the contest mentioned below &  you could win a cool IPod Shuffle!!

Contest Mechanism:

In the comments section post the following:

1. Answer a simple question -

Which country received the most remittance in the year 2000?

2.  Post the screen shot of your World index (as shown above) on your Facebook profile and share the link of image with us

3. The contest closes on Sep 1, 2011. Sep 25th, 2011.

4. The winner will be announced on the blog on Sep 5, 2011. Sep 30th, 2011

Your answer in the comments section should be like this:

1) England

2) https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-snc7/303209_10150274032126270_626836269_8029821_5506847_n.jpg

All the best!!!

Wait Wait Wait!! Its all about the new Viral campaign (Advertising Agency: Kraftworks, New York, USA) of Smart Water. The 3 minute video has Jennifer Aniston (spokesperson of Smart Water for a long time) talking about the elements to add to the video to make it Viral.

She says  - “I’m here to talk to you about Smart Water, But in this day and age, I can’t just do that, can I?

So she takes help of 3 Internet Boys and the elements to make video Viral. Puppies, a parrot, dancing CGI babies and a Double Rainbow guy clone. Also kicking a fan in private parts by saying – “Sorry, but that should be worth about 100,000 hits”!!!

Finally, Aniston suggestively drinks from a Smart Water bottle, getting her three “Internet boys” hot and heavy. The punchline? They decide to call the would-be viral video “Jen Aniston’s Sex Tape.”

It already has 6,775,172 hits in just 5 days!! Heres the video:

AlmapBBDO was roped in and they came with this solution:

First, they spread a series of tickets in different places within’ São Paulo. Then, a online platform was launched where visitors could see the Google Maps of the entire city. The mechanic was simple: the more tweets #foxatplanetaterra, the closer the zoom on the map. The first one to get to the ticket, won it. This went on for four days straight.

RESULTS
The tweet #foxatplanetaterra became a TrendTopic in São Paulo in less than 2 hours, where it remained for the entire length of the competition.