Unique Edge

ETALK with WV Executive Magazine

noreply@blogger.com (Mark Burdette) — Fri, 05 Nov 2010 21:28:00 +0000

Listen to my latest ETALK interview with April Plank and Mark Lamborn co-owners of WV Executive Magazine - West Virginia's premier business publication. The magazine celebrated their 2nd anniversary under new ownership during the recording of this podcast. Get a glimpse into the journey of five entrepreneurs who came together and purchased the magazine two years ago and hear how they have taken the magazine to a new level. To learn more about WV Executive Magazine go to http://www.wvexecutive.com and subscribe. The highly anticipated Young Guns edition is the next issue and will be released on Nov. 18.

ETALK stands for Entrepreneur Talk. ETALK is a regular ongoing series only available on the On Air! Podcast. We sit down and talk with successful entrepreneurs about their business and get detailed insights into what drives them and their business every day.

The On Air! Podcast is hosted by Mark Burdette of Unique Edge Networks and Rob Wilmink of Legacy Asset Strategies and is recorded live in Charleston, WV. Copyright 2010 Unique Edge Networks, Legacy Asset Strategies, and On Air! Podcast. All Rights Reserved.

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Take Action! - Special Post Election Edition

noreply@blogger.com (Mark Burdette) — Wed, 03 Nov 2010 14:59:00 +0000

Today's episode is a special post election edition of the On Air! Podcast - The must listen to podcast for entrepreneurs. The Republicans took control over the House but feelshort in their bid to control the Senate. It was a historical night for Republicans who are projected to gain over 60 seats. The largest swing since 1948. The big question is now can Congress and President Obama get things done to get our country back on the right track? Time will tell as it always does. We discuss how the election results will impact small business and the financial markets and what you need to do moving forward. Mark your calendars for our upcoming Small Business Market Update on Thursday at 3pm. For all the details of how to participate go to http://www.robwilmink.com and click on the concall tab.

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Get Out and Vote - Special Election Day Edition

noreply@blogger.com (Mark Burdette) — Tue, 02 Nov 2010 14:52:00 +0000

Today's episode is a special election edition of the On Air! Podcast - The must listen to podcast for entrepreneurs. We discuss how today's elections will impact small business and the financial markets. We will be doing a post-election podcast tomorrow so be sure to tune back in. Mark your calendars for our upcoming Small Business Market Update on Thursday at 3pm. For all the details of how to participate go to http://www.robwilmink.com and click on the concall tab.

The On Air! Podcast is hosted by Mark Burdette of Unique Edge Networks and Rob Wilmink of Legacy Asset Strategies and is recorded live in Charleston, WV. Copyright 2010 Unique Edge Networks, Legacy Asset Strategies, and On Air! Podcast. All Rights Reserved.

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K KUTTA - Gettin’ WV Music Out Of WV

noreply@blogger.com (Mark Burdette) — Thu, 28 Oct 2010 18:45:00 +0000

One of the cool things about doing the On Air! podcast show is that you get to meet alot of cool people. K KUTTA is the definition of cool. I had the pleasure of interviewing K KUTTA at the Create WV conference where he performed for those in attendance.

K KUTTA calls Huntington, WV home and specializes in hip-hop/rap. DJ Testarosa presents West Virginia’s street hero K KUTTA starring in the “Bake Sale” co-hosted by Shawty Whats My Name along with special features from OJ DA Juiceman, Brisco, 2 Pistols, DJ Scream and Gorilla Zoe. I have to say it is very well done and must listen. Check out K KUTTA’s latest album called “Bake Sale”.

K KUTTA spends alot of time in pursuit of his mission of “Getting WV music out of WV”. He is not only trying to make a name for himself but helping others along the way by identifying other musical talent in WV and giving them an opportunity to get noticed. There are several ways he is going about pursuing his mission.

First, he and his business partner Justin Simmons started WV Soul Magazine two years ago. Their new magazine has made a big splash and is flying off store shelves. Be sure to check it out at www.wvsoulmagazine.com. Another idea he is putting together is an Urban Music Summit called “The Grind”. It will be an opportunity to gather those who are interested in getting noticed and having a way to promote their music.

It was a great interview and I am very excited about what K KUTTA is doing to “Get WV music out of WV”. Be sure to follow K KUTTA on Twitter @kkutta and on Facebook at facebook.com/kkutta. Keep your eyes open for K KUTTA playing in West Virginia and other venues outside the state. You can always catch him at the Last Chance Bar and Grill in Huntington, WV. Be sure to check him out and get out there and support local home grown music from West Virginia.

Photo Courtesy of K.D. Lett

The On Air! Podcast is hosted by Mark Burdette of Unique Edge Networks and was recorded during the 2010 Create WV conference in Wheeling, WV on October 17-19, 2010 sponsored by Spilman Thomas & Battle and Vision Shared. Copyright 2010 Unique Edge Networks, On Air! Podcast, and Create WV. All Rights Reserved.

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Senator Brooks McCabe on Entrepreneurship and Create WV

noreply@blogger.com (Mark Burdette) — Wed, 27 Oct 2010 20:00:00 +0000

I had the opportunity to sit down and talk with West Virginia State Senator Brooks McCabe representing Kanawha County about the importance of entrepreneurship in West Virginia. We talked about how the Create WV conference is creating more awareness for communities across the state of how focusing on entrepreneurship as an economic development strategy can help us recover from our current economic recession.

To learn more about Senator Brooks McCabe go to www.brooksmccabewv.com. You can also follow him on Twitter and fan him on Facebook.

Photo Courtesy of K.D. Lett

The On Air! Podcast is hosted by Mark Burdette of Unique Edge Networks and was recorded during the 2010 Create WV conference in Wheeling, WV on October 17-19, 2010 sponsored by Spilman Thomas & Battle and Vision Shared. Copyright 2010 Unique Edge Networks, On Air! Podcast, and Create WV. All Rights Reserved.

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Solving Complex Problems With Simple Pictures

noreply@blogger.com (Mark Burdette) — Thu, 21 Oct 2010 18:31:00 +0000

Business, community and political leaders were treated to keynoter and international best selling author Dan Roam of "The Back of the Napkin" at the 2010 Create WV conference held in Wheeling, WV at Oglebay Resort presented by BrickStreet Insurance. For me it was one of the most personally engaging keynotes I have attended in recent years. Dan did a tremendous job keeping it simple by telling great stories and interacting with the audience. It was so encouraging and motivating that I was ready to head back to work and begin solving our own problems that we encounter each day by incorporating his simple process of drawing pictures to solve them.

After his talk I had the pleasure of interviewing Dan one on one and got to know him a little better. Dan was my first celebrity interview and I have to say I was a little nervous. He quickly made me feel at ease and we began talking about the highlights of his keynote. We got to talk about his first impressions of West Virginia since this was his first visit to the mountain state. Also, he gave me a teaser about his new upcoming book that sounds very exciting. Be sure to listen and get the full scoop along with highlights of his keynote at the 2010 Create WV conference.

To learn more about Dan Roam and what he does visit his websites at www.thebackofthenapkin.com and www.digitalroam.com.

Photo Courtesy of K.D. Lett

The On Air! Podcast is hosted by Mark Burdette of Unique Edge Networks and was recorded during the 2010 Create WV conference in Wheeling, WV on October 17-19, 2010 sponsored by Spilman Thomas & Battle and Vision Shared. Copyright 2010 Unique Edge Networks, On Air! Podcast, and Create WV. All Rights Reserved.

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ETALK #5 - Gregg Murray, Founder of Website Blueprint

noreply@blogger.com (Mark Burdette) — Wed, 20 Oct 2010 15:06:00 +0000

On this week’s On Air! Podcast is another episode in our ETALK series featuring Gregg Murray founder Greenbrier Media, iRadioSales.com and Website Blueprint. Gregg is an award-winning online marketing manager, website consultant, certified SEO, columnist and author of Website Blueprint: The Beginners Guide for Small Business Owners.

Gregg’s online marketing and website strategies have generated clients over 35,000 new business leads and 40-million dollars in revenue. He currently manages Internet marketing and SEO strategies for websites in over 50 markets. From Charleston to Chattanooga, Dubois to Denver, Madison to Miami, and Lubbock to Las Vegas.

Gregg’s work covers the essential elements of B2B and B2C online marketing; including SEO (search engine optimization), social media, email marketing, business blogging, web analytics, design, branding, promotion, and presentation.

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Startup52 @CreateWV Conference

noreply@blogger.com (Mark Burdette) — Fri, 17 Sep 2010 13:31:00 +0000

Got a business IDEA? Discover it. Bring it. Activate it! Spend 52 hours taking your IDEA beyond talking and into activation. Tap into the available resources in helping you CREATE. That is what Startup52 is all about. As part of the 2010 Create WV Conference in Wheeling, WV the Startup52 team will be available during the entire 52 hours during the conference to help you launch your idea.

I had the opportunity to sit down with Duane Thomas, a member of the business activation team, to learn more about Startup52 and what aspiring and existing entrepreneurs can expect by participating in Startup52 at the Create WV Conference. A passionate group of people (aka Business Activation Team) will be available during the conference to provide feedback to you and/or your team - facilitating and enabling you, the founder, to CREATE an opportunity. At the end of the 52 hours you will be well on your way to turning your idea into a reality.

To learn more about Startup52 visit their website at http://startup52.wordpress.com. Be sure to register for the Create WV Conference http://www.createwv.com/2010conference/registration in order to participate in Startup52. It is going to be a great event and don't miss out on this opportunity to activate your IDEA.

ETALK #4 - Jeff James, Founder of Mythology

noreply@blogger.com (Mark Burdette) — Wed, 25 Aug 2010 16:00:00 +0000

Our latest On Air! podcast features episode #4 of our ETALK series where I sit down with Jeff James, founder of Mythology. Mythology delivers a breakthrough marketing system for growth-oriented organizations who want to improve brand, revenue and relationships.

Jeff is a 14-year veteran of Microsoft Corporation with deep experience in sales/marketing management to enterprise, small business, channel and consumer audiences. Jeff has led Microsoft’s Executive Circle relationship marketing program, developed national integrated demand generation programs, and lead numerous innovative marketing initiatives for Microsoft. He also developed MSN's first vertical marketing team that delivered customized digital marketing solutions to major advertisers in auto, consumer packaged goods, financial services, technology and travel industries.

Jeff also served as Director of Marketing for FLX Corporation, a human resource software firm later purchased by Ceridian, and founded Digital Fish, an early Internet marketing services pioneer for non-profits, both in Philadelphia in the 1990's.

Jeff talks about coming back home to West Virginia as an entrepreneur and starting Mythology. He shares his experiences starting and growing Mythology into a successful marketing company. Don't miss Jeff's 3 pieces of advice for new startups and hear the latest about the CreateWV conference coming up in October.

Be sure to go to Mythology and learn more about what they do and connect with Jeff and his team. You can follow Jeff James on http://twitter.com/jeffjam and read the Mythology blog at http://www.mythologymarketing.com/blog.

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ETALK #3 - Jonathan Moore, Founder of RowdyOrbit.com

noreply@blogger.com (Mark Burdette) — Wed, 04 Aug 2010 20:00:00 +0000

Our latest On Air! podcast features episode #3 of our ETALK series where I sit down with Jonathan Moore, founder of RowdyOrbit.com. RowdyOrbit.com is a destination website for Webshows. All throughout the podcast you can hear Jonathan’s passion and focus on RowdyOrbit.com’s business model which is delivering culturally relevant, original story telling, through episodic webseries.

I got connected with Jonathan Moore through a referral from the West Virginia Small Business Development Center in Martinburg, WV when I was looking for entrepreneurs to be apart of our new ETALK series. The first time I talked with Jonathan on the phone his passion and drive was instantly contagious and I loved his business concept. I said to myself I have got to hear his story and share it with our listeners. It was a great show packed full of valuable information for entrepreneurs and small business owners.

Go now to RowdyOrbit.com and watch several webshows. I highly recommend the webseries “Exit Strategy”. It is brilliant. It was smart and funny and kept me coming back for more. You can follow Jonathan Moore on http://twitter.com/RowdyOrbit and stay up on the latest news in the Rowdy Orbit world.

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ETALK #2 - Jon Duffy, Founder of Duffy Plan

noreply@blogger.com (Mark Burdette) — Mon, 26 Jul 2010 21:31:00 +0000

In episode #2 of our ETALK series I had the pleasure of sitting down with Jon Duffy who recently started his new educational planning business. We talk about how his new startup is going and learn more about how he helps aspiring college students and the need for an educational planner. Here is a little backgrounder on Jon Duffy.

Jon earned a bachelor’s degree in psychology from West Virginia University in 1991 and a master’s degree in school counseling from Marshall University Graduate College in 1998. His professional experience includes coordination of a school-to-work program in Kanawha County, nominated as Youth Service Provider of the Year by the Bureau of Employment Programs.

Jon has also coordinated professional health science student rotations in Kanawha County, served as a school counselor and has spent the past seven years serving as an educational consultant to colleges and universities throughout the U.S.

Notably in 2005, Jon co-authored research published in The Journal of the First-Year Experience & Students in Transition—investigating factors contributing to college freshmen achievement. Jon most recently served as co-chairman for the 2008 Higher Education Symposium on Emotional Intelligence at Georgetown University.

Be sure to visit his website at www.duffyplan.com to learn more about the Duffy Plan.

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General Market Update

noreply@blogger.com (Mark Burdette) — Thu, 22 Jul 2010 00:42:00 +0000

Today’s On Air! Podcast is a general market update with Rob answering my question, “What is your absolute view of the markets today?”. You do not want to miss out on what he has to say. It turned out to be a great show jammed packed with great tidbits of information for our listeners. Here is a summary of what we talked about on today’s show.

We breakdown and summarize Ben Bernanke’s testimony before Congress today. We talk about what the big deal is with the uncertainty with housing, unemployment and small business lending. Rob shares 3 ways to become a better disciplined person when it comes to life and in business. If that wasn’t enough, we discuss why bad habits are difficult to break and why good habits are easy to break. These topics and much, much more.

Be sure to visit our websites at markburdette.com and robwilmink.com to stay up on the latest happenings in entrepreneurship and the financial markets. You can follow us on Twitter @markburdette and @robwilmink. Thank you for listening to On Air!. The must listen to podcast for entrepreneurs.

What To Do With Your Cash

noreply@blogger.com (Mark Burdette) — Mon, 12 Jul 2010 20:49:00 +0000

This week Rob and I talk about successful entrepreneurs and small business owners who are sitting on cash and wondering what would be the best thing to do in order to protect it and to make some money in the process.

We all know about the negative news surrounding unemployment and uncertainty in the markets. Rob and I share practical advice what you can do to take advantage of opportunities in the marketplace during this current downturn and position yourself to put your cash to work for you.

Be sure to contact us anytime. We would love to hear how you have put your cash to work for you. If you have questions be sure to contact us. Thank you for listening to On Air! the must listen to podcast for entrepreneurs.

ETALK #1 - Keith Pauley, President & CEO of MATRIC

noreply@blogger.com (Mark Burdette) — Wed, 07 Jul 2010 00:47:00 +0000

Today’s On Air! podcast begins a new series of podcasts where we sit down and talk with successful entrepreneurs about their businesses. We wanted to peel back the onion to hear how they got started, how they overcame challenges in starting and growing their business, discuss in depth on successes and failures, and get insights into what drives them and their companies on a daily basis. We are going to call our new podcast series ETALK. Short for entrepreneur talk.

In the first episode of ETALK I had the pleasure of talking with Keith Pauley, President and CEO of MATRIC which stands for the Mid-Atlantic Technology, Research and Innovation Center. MATRIC is located in South Charleston, WV.

Keith is a West Virginia native and through his leadership has met the challenge of creating MATRIC in 2004 against all odds. MATRIC is an economic development success story that demonstrates how local business and community leaders that came together towards a common goal and attracted the right leadership to fulfill their vision has created a center of innovation and technology by leveraging existing human assets that would have been lost forever.

Keith shares his educational background and exciting projects while at NASA. We delve into MATRIC’s international growth in Italy and China and the opportunities they are exploring. In closing, Keith answers some interesting questions about him so be sure to tune in to the end. It was a great show and we look forward to bringing more of these shows each week. We welcome your questions, feedback and comments.

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New Podcast Series Launch Announcement

noreply@blogger.com (Mark Burdette) — Thu, 24 Jun 2010 21:08:00 +0000

Be sure to listen to hear who our first guest will be starting next week. It was a great show to kickoff the new ETALK series. We look forward to bringing more of these shows each and every week. We welcome your questions, feedback and comments. We hope you enjoy the show.

Want A Better West Virginia? aBetterWV.com

noreply@blogger.com (Mark Burdette) — Thu, 17 Jun 2010 18:32:00 +0000

On today’s podcast I sit down with Jason Keeling, founder of aBetterWV.com and talk about his new initiative to help folks in West Virginia network better. To accomplish this Jason makes a call out to fellow West Virginians to think about the needs they have individually, professionally and in their community and be willing to share their message via aBetterWV.com. The goal is to bring awareness to the West Virginia community about different people’s needs which will serve as a catalyst to network and encourage each other and at the end of the day to help each other. Learn how to jump in the conversation and contribute now by going to aBetterWV.com.

Blog Response: Parting Ways With A Founder

noreply@blogger.com (Mark Burdette) — Fri, 11 Jun 2010 18:28:00 +0000

In today’s episode Rob and I respond to Fred Wilson’s post on his blog AVC.com - musings of a VC in NYC titled “Parting Ways With A Founding Team Member”. We both have had experience with this topic and due to the reaction and number of comments that Fred received on his blog we decided to do a quick podcast response to voice our comments and experiences on the subject. Your questions and comments welcome.

What Is Going On In China?

noreply@blogger.com (Mark Burdette) — Wed, 09 Jun 2010 18:25:00 +0000

In our latest episode we answer the question - What’s Going On In China? We discuss why one would want to invest in the Chinese market. We will talk about how our two economies are linked together and why that is important. Also, what is all the chatter about their currency and what does it mean for the U.S. dollar. Listen now and join in on the conversation.

Why Did The Market Collapse?

noreply@blogger.com (Mark Burdette) — Fri, 04 Jun 2010 18:21:00 +0000

In our latest episode I sit down with Rob and talk about why the market collapsed in the summer of 2008 and its effects up until today. Rob will answer this question along with others such as Why didn’t we see it coming? and How do you prepare for the next one? One of our best episodes to date packed with great information you need to know to stay in control of your money.

China: First Impressions

noreply@blogger.com (Mark Burdette) — Thu, 29 Apr 2010 18:18:00 +0000

On this week’s podcast Mark and Rob talk about their recent business trade trip to China. Places they visited were Beijing, Suzhou, Hangzhou and Shanghai. They discuss their first impressions of the culture and business climate currently in China and what the opportunities are for the future.

3 Ms of a Successful Startup - Money, Part 3 of 3 - Episode #4

noreply@blogger.com (Mark Burdette) — Wed, 14 Apr 2010 18:48:00 +0000

On today’s On Air! podcast Mark and Rob talk about the different types of money that is available to startups. This is the final podcast in a 3-part series on the 3 Ms of a Successful Startup. Learn what you need to do in order to get the right type of capital for your startup.

3 Ms of a Successful Startup - Management, Part 2 of 3 - Episode #3

noreply@blogger.com (Mark Burdette) — Wed, 07 Apr 2010 18:44:00 +0000

On today’s On Air! podcast Mark and Rob talk about management teams which is Part 2 in their series on the 3 Ms of a Successful Startup. Learn how to put a good management teams in place and understand the importance of having a good management team that can execute in pursuing a market opportunity. You can have a great idea or product but if you don’t have good, talented people that can execute all you have is an idea in your head or a product that sits on the shelf. Be sure to give us feedback and send us your comments.

3 Ms of a Successful Startup - Market, Part 1 of 3 - Episode #2

noreply@blogger.com (Mark Burdette) — Wed, 31 Mar 2010 18:38:00 +0000

Mark and Rob begin a 3-part series titled the 3 M’s of a Successful Startup. Part 1 will explore the first thing entrepreneurs need to have for their idea or product which is a Market. Mark and Rob share their insights with entrepreneurs on how to target markets.

OnAir - Inaugural Show - Episode #1

noreply@blogger.com (Mark Burdette) — Tue, 23 Mar 2010 19:17:00 +0000

Welcome to On Air! The must listen to podcast for entrepreneurs. Mark Burdette of Unique Edge Networks and Rob Wilmink of Legacy Asset Strategies kickoff their inaugural podcast to introduce themselves and give listeners an overview of what they do and how they will add value to entrepreneurs and small business owners through their weekly podcasts. Feedback is always welcome and enjoy the show.