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    <title>unitedhollywood</title>
    
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    <id>tag:typepad.com,2003:weblog-1587524</id>
    <updated>2008-03-24T10:40:24-07:00</updated>
    
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    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/atom+xml" href="http://feeds.feedburner.com/UnitedHollywood" /><feedburner:info xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" uri="unitedhollywood" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><entry>
        <title>United Hollywood Photo Shoot on Flickr</title>
        <link rel="alternate" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/03/united-hollywoo.html" />
        <link rel="replies" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/03/united-hollywoo.html" thr:count="3" thr:updated="2008-04-02T00:17:38-07:00" />
        <id>tag:typepad.com,2003:post-47462904</id>
        <published>2008-03-24T10:40:24-07:00</published>
        <updated>2008-03-24T10:40:24-07:00</updated>
        <summary>Here's the link.</summary>
        <author>
            <name>TES</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="The Unions" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://thepartners.typepad.com/unitedhollywood/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><a onclick="window.open(this.href, '_blank', 'width=240,height=160,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://thepartners.typepad.com/.shared/image.html?/photos/uncategorized/2008/03/24/2333715599_b63a72d4fb_m_2.jpg"><img width="100" height="66" border="0" src="http://www.unitedhollywood.com/images/2008/03/24/2333715599_b63a72d4fb_m_2.jpg" title="2333715599_b63a72d4fb_m_2" alt="2333715599_b63a72d4fb_m_2" style="margin: 0px 5px 5px 0px; float: left;" /></a>
</p>

<p>Here's the <a href="http://www.flickr.com/gp/24520203@N04/FaZXm6">link</a>.</p></div>
</content>


    </entry>
    <entry>
        <title>Michael Eisner's Internet Play: Vuguru</title>
        <link rel="alternate" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/03/michael-eisners.html" />
        <link rel="replies" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/03/michael-eisners.html" thr:count="6" thr:updated="2008-04-13T20:01:53-07:00" />
        <id>tag:typepad.com,2003:post-46905008</id>
        <published>2008-03-11T18:54:09-07:00</published>
        <updated>2008-03-11T18:54:09-07:00</updated>
        <summary>With the premiere of Michael Eisner's second web series The All-For-Nots, here's a quick review of the new media world according to Eisner. His company's first series was Prom Queen. According the Eisner, it cost $3,000 per 90 second episode, was seen by 20 million people and made, "a couple thousand dollars." Though it had more shots of girls in bikinis than the original, Prom Queen's sequel, PQ: Summer Heat, was seen by fewer people and "lost money." Despite this (and his view that the writers strike was insane because "it [was] over a business and a marketplace that is not evolved enough to even know if there is a business or a marketplace there"), Eisner is determined to make Vuguru "the leader in high-quality, story driven content produced for new media platforms." He premiered The All-For-Nots with sponsorships from Chrysler and Expedia, distribution on Bebo and Verizon's V-CAST (not sure who paid who for what) and a simple strategy: produce cheap content that makes people laugh and cry. With little deference to Eisner's experience producing content that is professional, tear-jerking, and cheap, TechCrunch's Michael Arrington paid Eisner what must be high praise in Silicon Valley when he wrote that...</summary>
        <author>
            <name>TES</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Old Media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Startups" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="The Talent " />
        <category scheme="http://www.sixapart.com/ns/types#category" term="The Work" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://thepartners.typepad.com/unitedhollywood/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;With the premiere of Michael Eisner's second web series &lt;a href="http://video.unitedhollywood.com/2008/03/the-all-for-not.html"&gt;The All-For-Nots&lt;/a&gt;, here's a quick review of the new media world according to Eisner.&amp;nbsp; 

&lt;/p&gt;

&lt;p&gt;His company's first series was &lt;a href="http://www.promqueen.tv/episodes"&gt;Prom Queen&lt;/a&gt;.&amp;nbsp; According the Eisner, it cost &lt;a href="http://www.nytimes.com/2007/11/18/magazine/18wwln-Q4-t.html?_r=1&amp;amp;oref=slogin&amp;amp;ref=magazine&amp;amp;pagewanted=print"&gt;$3,000 per 90 second episode&lt;/a&gt;, was seen by &lt;a href="http://www.forbes.com/businesswire/feeds/businesswire/2008/01/28/businesswire20080128006008r1.html"&gt; 20 million people &lt;/a&gt; and made, &amp;quot;a couple thousand dollars.&amp;quot;

&lt;/p&gt;

&lt;p&gt;Though it had more shots of girls in &lt;a href="http://summerheat.promqueen.tv/episodes/watch/5"&gt;bikinis&lt;/a&gt; than the original, Prom Queen's sequel, PQ: Summer Heat, was seen by fewer people and &amp;quot;lost money.&amp;quot; 

&lt;/p&gt;

&lt;p&gt;Despite this (and his view that the writers strike was &lt;a href="http://www.paidcontent.org/entry/419-media-money-keynote-interview-with-michael-eisner/"&gt;insane&lt;/a&gt; because &amp;quot;it [was] over a business and a marketplace that is not evolved enough to even know if there is a business or a marketplace there&amp;quot;), Eisner is determined to make Vuguru &lt;a href="http://biz.yahoo.com/prnews/080309/nysu003.html?.v=101"&gt;&amp;quot;the leader in high-quality, story driven content produced for new media platforms.&amp;quot; &lt;/a&gt;&lt;/p&gt;

&lt;p&gt;He premiered The All-For-Nots with sponsorships from Chrysler and Expedia, distribution on Bebo and Verizon's V-CAST (not sure who paid who for what) and a simple &lt;a href="http://www.paidcontent.org/entry/419-sxsw-michael-eisner/"&gt;strategy&lt;/a&gt;: produce cheap content that makes people laugh and cry.&amp;nbsp; 

&lt;/p&gt;

&lt;p&gt;With little deference to Eisner's experience producing content that is professional, tear-jerking, and cheap, TechCrunch's Michael Arrington paid Eisner what must be high praise in Silicon Valley when he &lt;a href="http://www.techcrunch.com/2007/04/03/two-episodes-into-prom-queen-and-im-completely-hooked/"&gt;wrote&lt;/a&gt; that Prom Queen was, &amp;quot;as good as much of the user generated content out there.&amp;quot; &lt;/p&gt;

&lt;p&gt;And though Arrington predicted the show could be &amp;quot;very profitable&amp;quot;, he &lt;a href="http://www.techcrunch.com/tag/vuguru/"&gt;doubted&lt;/a&gt; the need for Eisner's lavish $100k production budget for the 80-episode series: &amp;quot;the audience can easily create their own content and distribute it to millions on YouTube. Some of that content will be better than anything Hollywood produces. And it won’t cost even $100k to create.&amp;quot; 

&lt;/p&gt;

&lt;p&gt;No word yet on the budget, revenue, the fees paid to talent or the likely profitability of The All-For-Nots.&amp;nbsp; But if the Lonely Girl people can &lt;a href="http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/tv_and_radio/article3198167.ece"&gt;make millions&lt;/a&gt; off their Bebo show, &lt;a href="http://www.bebo.com/katemodern"&gt;Kate Modern&lt;/a&gt;, one hopes the former&lt;a href="http://wwwga.epochtimes.com/i6/5071812081482.jpg"&gt; King of the Mouse House&lt;/a&gt; can figure out how to do the same. &lt;/p&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Hulu</title>
        <link rel="alternate" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/03/query-is-the-we.html" />
        <link rel="replies" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/03/query-is-the-we.html" thr:count="11" thr:updated="2008-04-07T14:49:29-07:00" />
        <id>tag:typepad.com,2003:post-46845454</id>
        <published>2008-03-10T14:02:11-07:00</published>
        <updated>2008-03-10T14:02:11-07:00</updated>
        <summary>With Hulu about to officially launch, here are some quick ways to get smart. First, check out the site when it debuts, probably some time this week. (If you can't wait, email me and I'll give you one of my ten "invites" to the beta.) The site has an elegant interface and high quality video. (I watched it in my office on a 24" Mac from six feet away. It was great. There just might be something to this TV on the Internet thing.) And though the programming selection seems scattershot - just 5 episodes of House, 9 episodes of The Office, the entire 39 episode first season of Alfred Hitchcock Presents but none of the second or third seasons - I can't be too critical of any site that lets me watch all of Arrested Development whenever, wherever and for free. Also see Fortune Magazine's fawning piece about the company, a joint venture between Fox and NBC, with a $100 million investment from a possibly crazy venture capital fund. The article, complete with photos of geeky programmers and laughing execs, reveals Hulu has spent $15 million so far, is run by a former Amazon executive Jason Kilar who brought...</summary>
        <author>
            <name>TES</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Old Media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Startups" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="VC and Finance" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://thepartners.typepad.com/unitedhollywood/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;With Hulu about to officially &lt;a href="http://www.alleyinsider.com/2008/3/hulu__launch_next_week_"&gt;launch&lt;/a&gt;, here are some quick ways to get smart.

&lt;/p&gt;

&lt;p&gt;First, check out the &lt;a href="http://www.hulu.com/"&gt;site&lt;/a&gt; when it debuts, probably some time this week.&amp;nbsp; (If you can't wait, &lt;a href="mailto:unitedhollywood@gmail.com"&gt;email me &lt;/a&gt;and I'll give you one of my ten &amp;quot;invites&amp;quot; to the beta.) The site has an elegant interface and high quality video.&amp;nbsp; (I watched it in my office on a 24&amp;quot; Mac from six feet away.&amp;nbsp; It was great.&amp;nbsp; There just might be something to this TV on the Internet thing.)&amp;nbsp; And though the programming selection seems scattershot - just 5 episodes of &lt;a href="http://www.hulu.com/house"&gt;House&lt;/a&gt;, 9 episodes of &lt;a href="http://www.hulu.com/the-office"&gt;The Office&lt;/a&gt;, the entire 39 episode first season of &lt;a href="http://www.hulu.com/alfred-hitchcock-presents"&gt;Alfred Hitchcock Presents&lt;/a&gt; but none of the second or third seasons - I can't be too critical of any site that lets me watch all of &lt;a href="http://www.hulu.com/arrested-development"&gt;Arrested Development&lt;/a&gt; whenever, wherever and for free.&amp;nbsp; &amp;nbsp; 

&lt;/p&gt;

&lt;p&gt;Also see &lt;a href="http://money.cnn.com/2008/03/05/technology/hulu.fortune/"&gt;Fortune Magazine's&lt;/a&gt; fawning piece about the company, a joint venture between Fox and NBC, with a $100 million investment from a &lt;a href="http://www.alleyinsider.com/2007/08/vc-firm-goes-in.html"&gt;possibly crazy&lt;/a&gt; venture capital fund.&amp;nbsp; The article, complete with photos of geeky programmers and laughing execs, reveals Hulu has spent $15 million so far, is run by a former Amazon executive Jason Kilar who brought a start-up culture to the venture (we're told he &amp;quot;abandoned the palatial corner office he'd been assigned in Santa Monica for a near cubicle&amp;quot;) and that Google has nicknamed Hulu &amp;quot;&lt;a href="http://www.techcrunch.com/2007/03/23/what-we-know-so-far-about-newtube-isnt-good/"&gt;Clown Co&lt;/a&gt;.&amp;quot;&amp;nbsp; Cocky bastards, those Googlers.&amp;nbsp; 

&lt;/p&gt;

&lt;p&gt;The famously fallen (and savvy) Internet analyst Henry Blodget explains Hulu's business model &lt;a href="http://www.alleyinsider.com/2007/10/hulus-exclusivi.html"&gt;here&lt;/a&gt;:&lt;/p&gt;

&lt;ul&gt;&lt;li&gt;Hulu is the exclusive distributor of ad-supported streaming content from Fox, NBC and any other premium content provider they can sign up. &lt;/li&gt;

&lt;li&gt;The content provider gets 70% of the revenue. &lt;/li&gt;

&lt;li&gt;Syndication partners (e.g., a Hulu channel on YouTube, if that happens) get 10%. &lt;/li&gt;

&lt;li&gt;Hulu keeps 20-30% (depending on if there's a syndication partner). &lt;/li&gt;&lt;/ul&gt;

&lt;p&gt;According to Blodget, the content suppliers have first crack at selling the ads, with unsold inventory bundled into genres and sold by Hulu.&amp;nbsp; (Ah, bundling - the first of many reasons why the WGA and DGA need to start staffing up on auditors.) 

&lt;/p&gt;

&lt;p&gt;The Fortune article ends with a couple of quotes from CBS' head of digital initiatives, Quincy Smith.&amp;nbsp; First, Smith says, &amp;quot;The economics have to change.&amp;quot;&amp;nbsp; In other words, Smith doesn't think paying 20-30% of ad revenue for internet distribution makes sense.&amp;nbsp; Given that Blodget's most recent critique of Hulu's business model (&lt;a href="critique"&gt;&amp;quot;Hulu: Great Product, Still Screwed&amp;quot;&lt;/a&gt;) argues Hulu needs to take &lt;strong&gt;more&lt;/strong&gt; than 30%, this could be bad news for &lt;a href="http://www.provequity.com/"&gt;the guys&lt;/a&gt; who chucked in the $100 mil.

&lt;/p&gt;

&lt;p&gt;Second, Smith criticizes what we might call Hulu's &lt;strong&gt;creative model&lt;/strong&gt;, it's vision of how the internet and entertainment ultimately converge: &amp;quot;If the web is just another way to watch TV, I think I'm going to slit my wrists.&amp;quot;&amp;nbsp; &lt;/p&gt;

&lt;p&gt;This continues a critique Smith began back in September &lt;a href="http://www.forbes.com/2007/09/12/cbs-internet-video-biz-media-cx_lh_0912smith.html?partner=yahootix"&gt;here&lt;/a&gt;.&amp;nbsp; The gist: 
&lt;/p&gt;

&lt;ul&gt;&lt;li&gt;Premium content owners should make sure audiences can find their content &amp;quot;anywhere, anytime on any screen.&amp;quot; &lt;/li&gt;

&lt;li&gt;Hulu, therefore, should focus on syndication and waste neither time nor money building a destination&lt;/li&gt;

&lt;li&gt;Audiences (who Smith charmingly calls, &amp;quot;the bulk of God's children&amp;quot;) want clever clips and interactivity, not the whole episodes Hulu focuses on delivering. &lt;/li&gt;&lt;/ul&gt;

&lt;p&gt;The bigger question raised by Smith's quote is a creative one: Is the most important thing about the Internet really just that it delivers the same old TV over different pipes?&amp;nbsp; Or shorter, lower-budgeted versions of traditional TV?&amp;nbsp; &lt;em&gt;&lt;br /&gt;&lt;/em&gt;&lt;/p&gt;



&lt;p&gt;&lt;em&gt;Or is there something more here, something to invent that uses the unique social and interactive aspects of the Internet to tell stories in new ways?&amp;nbsp; &lt;/em&gt;My view is there is and that, as writers, actors and directors with some claim to authority in the realm of storytelling, it's our job to figure out what it is.&amp;nbsp; If only to keep Quincy Smith from doing himself in.&lt;/p&gt;

&lt;p&gt;Finally, for a short history of the business and a spirited discussion in the comments section, check out the Geek in Chief's take on Hulu in &lt;a href="http://www.techcrunch.com/2008/03/08/here-comes-hulu-mania-again/"&gt;TechCrunch&lt;/a&gt;.&amp;nbsp; Comment #11 is surprisingly vitriolic.&lt;/p&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Justine Bateman takes The Gloves Off</title>
        <link rel="alternate" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/03/justine-bateman.html" />
        <link rel="replies" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/03/justine-bateman.html" thr:count="10" thr:updated="2008-04-20T19:23:26-07:00" />
        <id>tag:typepad.com,2003:post-46732800</id>
        <published>2008-03-07T13:40:13-08:00</published>
        <updated>2008-03-07T13:40:13-08:00</updated>
        <summary>Click here to see her post on the UH Union Blog.</summary>
        <author>
            <name>TES</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="The Talent " />
        <category scheme="http://www.sixapart.com/ns/types#category" term="The Unions" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://thepartners.typepad.com/unitedhollywood/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>Click <a href="http://thepartners.typepad.com/uhunionblog/2008/03/justine-bateman.html">here</a> to see her post on the UH Union Blog.</p></div>
</content>


    </entry>
    <entry>
        <title>David Latt: An Appreciation of the Writer-Director Hyphenates</title>
        <link rel="alternate" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/03/david-latt-an-a.html" />
        <link rel="replies" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/03/david-latt-an-a.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-46733310</id>
        <published>2008-03-07T10:51:00-08:00</published>
        <updated>2008-03-07T10:51:00-08:00</updated>
        <summary>The strike is over. The WGA contract has been ratified. SAG and AFTRA are now center stage and there is still a lot of work to do before the town gets back to normal. At this moment it's useful to look back at our own history. There are lessons to be learned about how the process can move forward even against what seems like overwhelming odds. There are many who labored behind the scenes to support the writers' strike. At United Hollywood we worked with people who put their energy on the line but wanted to stay off the media's radar. Not content to just talk a good game, these are members and supporters who knew that if they wanted to make a difference, they had to work at it. One group in particular came of age during the early part of the strike: the writer-directors. Nicknamed the WD-40, forty writer-directors met to search for ways they could help facilitate the negotiation. From the beginning of the strike, most journalists accepted the AMPTP's lead and described the DGA and WGA as antagonistic to one another. Nicholas Counter was frequently quoted in the trades as preferring the DGA as a negotiating...</summary>
        <author>
            <name>TES</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="The Talent " />
        <category scheme="http://www.sixapart.com/ns/types#category" term="The Unions" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://thepartners.typepad.com/unitedhollywood/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>The strike is over.  The WGA contract has been ratified.  SAG and AFTRA are now center stage and there is still a lot of work to do before the town gets back to normal.  At this moment it's useful to look back at our own history.  There are lessons to be learned about how the process can move forward even against what seems like overwhelming odds.</p>

<p>There are many who labored behind the scenes to support the writers' strike. At United Hollywood we worked with people who put their energy on the line but wanted to stay off the media's radar. Not content to just talk a good game, these are members and supporters who knew that if they wanted to make a difference, they had to work at it.</p>

<p>One group in particular came of age during the early part of the strike: the writer-directors.  Nicknamed the WD-40, forty writer-directors met to search for ways they could help facilitate the negotiation.</p>

<p>From the beginning of the strike, most journalists accepted the AMPTP's lead and described the DGA and WGA as antagonistic to one another. Nicholas Counter was frequently quoted in the trades as preferring the DGA as a negotiating partner. The writer-directors objected to that characterization and felt that the AMPTP was doing what it always did in positioning the Guilds against one another to diminish each union's power.</p>

<p>There were many issues discussed during a first meeting in early December, chief among them the fact that the WGA and DGA share 1,400 members. That struck everyone as a surprisingly large number. The group realized that they were uniquely qualified to speak to both Guilds, since they are the embodiment of the two unions' shared interests.</p>

<p>The objective of the group was to promote closer ties between the WGA and DGA. That effort took many forms. First and foremost, a letter was drafted during the meeting that announced the solidarity of the signatories in their support of the WGA's demands. It was decided that everyone in the room would call 10 writer-directors and ask them to add their names to the letter. Within 24 hours, the letter had been signed by over 375 members. The letter was hand-delivered to the DGA leadership by four of the group. The delegation then met with Patric Verrone, David Young, and John Bowman. At the same time, hundreds of phone calls were made to fellow DGA members, explaining the strike issues, arguing the importance of the internet for the future of all the Hollywood unions.</p>

<p>The hyphenates also walked the picket lines, their signs proclaiming themselves as "Writers-and-Directors".  Hyphenates picketed in New York and Los Angeles, participating in video interviews that were posted on Voices4Action! In those interviews they spoke eloquently about the creative values shared by writers and directors. They explained that the strike issues were important to both groups. And, most importantly, movies and television shows cannot exist without the collaboration of both.</p>

<p>Contrary to the press' characterization of Guild antagonism, just before the holiday break, Michael Apted, the President of the DGA, issued a letter to the DGA membership, acknowledging with respect that the WGA was a "sister guild," not an adversary.</p>

<p>The significance of hyphenates is becoming increasing clear as Hollywood looks to exploit the opportunities of New Media. Already we can see that the internet is a place where hyphenates are the order of the day. Writer-Directors. Actor-Directors. Actor-Writers. Writer-Director-Actors. Looking to the future, the writer-directors who came together at that first meeting will become an important voice in the next contract negotiation. In three years their numbers will be even larger. </p>

<p>SAG, AFTRA, and the AMPTP will sit down soon and negotiate their new contract.  Ultimately, a deal will be worked out, but as with the writers, the actors have to resolve their differences and find common ground with one another so they can face the companies and speak with one voice. We can only hope that there are players like the writer-directors who are working quietly, behind-the-scenes to forge a consensus and move the negotiation to a speedy resolution.</p></div>
</content>


    </entry>
    <entry>
        <title>Support the Fair Market Value Bill</title>
        <link rel="alternate" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/03/support-the-fai.html" />
        <link rel="replies" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/03/support-the-fai.html" thr:count="4" thr:updated="2008-03-07T06:57:45-08:00" />
        <id>tag:typepad.com,2003:post-46612230</id>
        <published>2008-03-05T06:59:44-08:00</published>
        <updated>2008-03-05T06:59:44-08:00</updated>
        <summary>Last week, State Senator Sheila Kuehl introduced a bill in the California Senate that protects all entertainment union workers. Below, WGAw Secretary-Treasurer Elias Davis explains the bill and asks the members of all entertainment-industry unions to support it by sending an email to its sponsors in the California State Assembly. Over the past few years a number of TV show creators have brought suit against major studios in cases where the studios have sold TV series to companies owned by the studios themselves. The reason for the suits is simple - because of self-dealing, these shows have been sold for far less money than they could have brought in had they been offered for sale on the open market. WGA members who wrote for the series M*A*S*H (let's call it MASH) are all too familiar with this practice. Many years ago the program, one of the most successful in the history of television, was sold by Fox TV to FX, a cable channel owned by Fox. Since writers receive cable residuals based on the re-use sales price, the MASH writers clearly paid a steep price for Fox's self dealing when the studio sold the show to FX. Now something might...</summary>
        <author>
            <name>TES</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Law and Legislation" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="The Unions" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://thepartners.typepad.com/unitedhollywood/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;span style="font-style: italic;"&gt;Last week, State Senator Sheila Kuehl introduced a bill in the California Senate that &lt;/span&gt;&lt;a href="http://union.unitedhollywood.com/2008/02/the-end-of-holl.html" style="font-style: italic;"&gt;protect&lt;/a&gt;&lt;span style="font-style: italic;"&gt;&lt;a href="http://union.unitedhollywood.com/2008/02/the-end-of-holl.html"&gt;s&lt;/a&gt; all entertainment union workers.&amp;nbsp; Below, WGAw Secretary-Treasurer Elias Davis explains the bill and asks the members of all entertainment-industry unions to support it by sending an email to its sponsors in the California State Assembly.&amp;nbsp; &lt;/span&gt;&lt;/p&gt;

&lt;p&gt;Over the past few years a number of TV show creators have brought suit against major studios in cases where the studios have sold TV series to companies owned by the studios themselves. The reason for the suits is simple - because of self-dealing, these shows have been sold for far less money than they could have brought in had they been offered for sale on the open market.

&lt;/p&gt;

&lt;p&gt;WGA members who wrote for the series M*A*S*H (let's call it MASH) are all too familiar with this practice. Many years ago the program, one of the most successful in the history of television, was sold by Fox TV to FX, a cable channel owned by Fox. Since writers receive cable residuals based on the re-use sales price, the MASH writers clearly paid a steep price for Fox's self dealing when the studio sold the show to FX.&lt;/p&gt;

&lt;p&gt;Now something might actually be done to prevent such sales in the future. California Senate Bill 1765, introduced by SAG member Senator Sheila Kuehl, would prohibit these self-dealing sales.

&lt;/p&gt;

&lt;p&gt;Please support Senate Bill 1765, the Fair Market Value Bill. And here's
one way you can do that - fill out the form below to automatically send
emails to the sponsors of the bill (State Senators Kuehl, Midgeen and
Steinberg, State Assembly Members Ma and Swanson) thanking them for
their support and for standing up for writers and other workers in the
entertainment industry.&lt;/p&gt;
&lt;!-- Begin Freedback Form --&gt;
&lt;!-- DO NOT EDIT YOUR FORM HERE, PLEASE LOG IN AND EDIT AT FREEDBACK.COM --&gt;
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		&lt;input type="hidden" name="acctid" id="acctid" value="yti7v7kye5ubo38v" /&gt;
		&lt;input type="hidden" name="formid" id="formid" value="363881" /&gt;
		&lt;input type="hidden" name="required_vars" id="required_vars" value="email" /&gt;
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	&lt;table cellspacing="5" cellpadding="5" border="0"&gt;
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			&lt;td valign="top"&gt;
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				&lt;strong&gt;Street Address&lt;/strong&gt;
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				&lt;input type="text" name="field-c997126e3714ae0" id="field-c997126e3714ae0" size="40" value="" /&gt;
				
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			&lt;td valign="top"&gt;
				&lt;strong&gt;City&lt;/strong&gt;
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				&lt;strong&gt;State&lt;/strong&gt;
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			&lt;td valign="top"&gt;
				&lt;strong&gt;Zip Code&lt;/strong&gt;
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				&lt;strong&gt;Email Address:&lt;/strong&gt;
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				&lt;input type="text" name="email" id="email" size="40" value="" /&gt;
				
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			&lt;td colspan="2" align="center"&gt;
				&lt;input type="submit" value=" Submit Form " /&gt;
			&lt;/td&gt;
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	&lt;/table&gt;
&lt;/form&gt;
&lt;!-- End Freedback Form --&gt;


&lt;p&gt;Thanks.
&lt;p&gt;Elias Davis
&lt;/p&gt;&lt;/form&gt;

&lt;p&gt;WGAw Secretary-Treasurer&lt;/p&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>The Next Set of Talks</title>
        <link rel="alternate" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/03/the-next-set-of.html" />
        <link rel="replies" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/03/the-next-set-of.html" thr:count="1" thr:updated="2008-03-05T11:29:15-08:00" />
        <id>tag:typepad.com,2003:post-46592312</id>
        <published>2008-03-04T18:32:22-08:00</published>
        <updated>2008-03-04T18:32:22-08:00</updated>
        <summary>From screenwriter Brian Nelson (HARD CANDY, 30 DAYS OF NIGHT) -- The other day I had a conversation with a friend of mine who works in Craft Services. It was an unsettling talk. While this friend has been quite supportive of me all through the strike, during this talk he kept raising points that felt more like what people on the other side would say. "Well, it'll take a long time to undo all the damage ... the moment there was a DGA deal, why didn't the WGA just jump on that? ... It seemed like they were a lot more willing to talk to the DGA than to you guys, and I wonder why." I took a while and patiently responded to all these points, but it struck me that every time I'd respond, he didn't really acknowledge it but came back with another bone to pick. What it brought home to me was that while my friend was definitely on our side because he felt that the corporate bosses were out to screw us all, he still was very wary of the WGA. Now that the WGA didn't need him so overtly on our side, he felt freer...</summary>
        <author>
            <name>TES</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="The Unions" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://thepartners.typepad.com/unitedhollywood/">
<div xmlns="http://www.w3.org/1999/xhtml"><p><em>From screenwriter Brian Nelson (HARD CANDY, 30 DAYS OF NIGHT) --</em> </p>

<p>The other day I had a conversation with a friend of mine who works in Craft Services. It was an unsettling talk. While this friend has been quite supportive of me all through the strike, during this talk he kept raising points that felt more like what people on the other side would say. "Well, it'll take a long time to undo all the damage ... the moment there was a DGA deal, why didn't the WGA just jump on that? ... It seemed like they were a lot more willing to talk to the DGA than to you guys, and I wonder why." I took a while and patiently responded to all these points, but it struck me that every time I'd respond, he didn't really acknowledge it but came back with another bone to pick.</p>

<p>What it brought home to me was that while my friend was definitely on our side because he felt that the corporate bosses were out to screw us all, he still was very wary of the WGA. Now that the WGA didn't need him so overtly on our side, he felt freer to express a lot of the frustration that BTL people must still feel.</p>

<p>Even though the strike is over, many of our sisters and brothers below the line aren't working yet. The relief that much of the town feels at working again can't be allowed to obscure this fact. My friend was right: it's indisputably true that a lot of work will be needed to make up for the hardships that people across all unions have endured.</p>

<p>When you're out of work, naturally any party that feels like it might have contributed to the problem remains suspect. But the difference between the WGA and the AMPTP is that we can and will maintain a dialogue with our BTL colleagues.</p>

<p>That dialogue can take the form of the benefits still being staged to strengthen the Industry Support Fund. And that dialogue can take the form of lobbying for the underpricing bill currently in the California State Senate -- which helps all unions by making sure that our work isn't traded between corporate subsidiaries at less than its fair market value.</p>

<p>But just as importantly, that dialogue needs to take the form of simple honest exchanges about what's happened and what's still happening in this town. The success of everyone's next negotiation will depend in large part on how we all view the last few months, and how well we maintain the lines of communication newly created between motion picture artisans used to laboring in isolation and sometimes mistrust of each other.</p>

<p>If we are truly championing the idea of a United Hollywood, then we need to be alive to the simmering resentments that may bubble up from other trades now that solidarity may not feel like the watchword of our every hour.</p>

<p>Thanks for listening --</p>

<p>Brian Nelson</p></div>
</content>


    </entry>
    <entry>
        <title>William Morris Launching VC Fund</title>
        <link rel="alternate" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/03/william-morris.html" />
        <link rel="replies" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/03/william-morris.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-46513630</id>
        <published>2008-03-03T10:12:32-08:00</published>
        <updated>2008-03-03T10:12:32-08:00</updated>
        <summary>Focused on "reducing the friction" between Hollywood and Silicon Valley, the William Morris Agency and two prominent VCs - Accel Partners and Venrock - are launching an investment fund focused on digital entertainment, according to the NYT and LAT. AT&amp;T, an investor in the Endeavor-affiliated Media Rights Capital, is also a limited partner in the fund, apparently looking for opportunities in mobile entertainment and advertising. Expect the focus to be on technology, not content. Per LAT, the fund "will make investments of less than $1 million in young companies that help foster growth in areas including broadband, wireless, gaming, advertising, entertainment and emerging media platforms." That said, both Venrock and Accel have invested before in companies producing original content. Venrock has money in National Banana, which was founded by Jerry Zucker to produce and distribute short-form comedy. (Check out the site's wonderfully tongue-in-cheek "About" page link.) Accel invested in Matt and Ben's Live Planet and On Networks, both also producers of original internet content, as well as in Facebook, which, like MySpace, is a technology company being driven ever closer to admitting it's also a media company and making investments in content. It will be interesting to see what kind...</summary>
        <author>
            <name>TES</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="The Agencies" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="VC and Finance" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://thepartners.typepad.com/unitedhollywood/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;Focused on &amp;quot;reducing the friction&amp;quot; between Hollywood and Silicon Valley, the William Morris Agency and two prominent VCs - Accel Partners and Venrock - are launching an investment fund focused on digital entertainment, according to the &lt;a href="http://www.nytimes.com/2008/03/03/business/media/03morris.html"&gt;NYT&lt;/a&gt; and &lt;a href="http://www.latimes.com/business/la-fi-venture3mar03,1,887648.story?ctrack=1&amp;amp;cset=true"&gt;LAT&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;AT&amp;amp;T, an investor in the Endeavor-affiliated Media Rights Capital, is also a limited partner in the fund, apparently looking for opportunities in mobile entertainment and advertising.&lt;/p&gt;

&lt;p&gt;Expect the focus to be on technology, not content. Per LAT, the fund &amp;quot;will make investments of less than $1 million in young companies that help foster
growth in areas including broadband, wireless, gaming, advertising,
entertainment and emerging media platforms.&amp;quot; &lt;/p&gt;

&lt;p&gt;That said, both Venrock and Accel have invested before in companies producing original content. &lt;span style="text-decoration: underline;"&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="http://www.venrock.com/index.cfm?fuseaction=content.contentDetail&amp;amp;id=8748&amp;amp;sector=3999&amp;amp;alumni="&gt;Venrock&lt;/a&gt; has money in &lt;a href="http://nationalbanana.com/#149-149"&gt;National Banana&lt;/a&gt;, which was founded by Jerry Zucker to produce and distribute short-form comedy.&amp;nbsp; (Check out the site's wonderfully tongue-in-cheek &amp;quot;About&amp;quot; page link.)&amp;nbsp; &lt;/p&gt;

&lt;p&gt;&lt;a href="http://www.accel.com/company/sector.php?sector_view=2"&gt;Accel&lt;/a&gt; invested in Matt and Ben's &lt;a href="http://www.ew.com/ew/article/0,,169443,00.html"&gt;Live Planet&lt;/a&gt; and &lt;a href="http://www.onnetworks.com/"&gt;On Networks&lt;/a&gt;, both also producers of original internet content, as well as in &lt;a href="http://harvard.facebook.com/group.php?gid=7476916262"&gt;Facebook&lt;/a&gt;, which, like MySpace, is a technology company being driven ever closer to admitting it's also a media company and making investments in content. &lt;/p&gt;



&lt;p&gt;It will be interesting to see what kind of opportunities this creates for WMA's talent, though finding a &lt;a href="http://www.funnyordie.com"&gt;Funny or Die&lt;/a&gt; for whichever mega-star WMA represents probably isn't the point of the partnership. &lt;/p&gt;

&lt;p&gt;In any case, it looks like &lt;a href="http://en.wikipedia.org/wiki/Sand_Hill_Road"&gt;Sand Hill Road&lt;/a&gt; is ready to give Hollywood another chance to demonstrate we understand what a &lt;a href="http://www.sacredcowdung.com/archives/2005/06/what_is_a_scala.html"&gt;scalable&lt;/a&gt; business is -- the difference between YouTube (make billions!) and a web series that 's a hit on You Tube (make thousands!).&amp;nbsp; And given how internet technologies promise to &lt;a href="http://blog.pmarca.com/2007/11/rebuilding-holl.html"&gt;disrupt the oligopoly of big media&lt;/a&gt;, that's a good thing no matter what -- notwithstanding Kara Swisher's justifiable &lt;a href="http://kara.allthingsd.com/category/accel-partners/"&gt;skepticism&lt;/a&gt;.&lt;br /&gt; &lt;/p&gt;

&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Video: Verrone On the Deal and New Web Ventures </title>
        <link rel="alternate" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/02/video-verrone-o.html" />
        <link rel="replies" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/02/video-verrone-o.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-46363852</id>
        <published>2008-02-29T10:08:29-08:00</published>
        <updated>2008-02-29T10:08:29-08:00</updated>
        <summary>Liz Gannes from NewTeeVee posts her interview with Patrick Verrone. Verrone says that while the legacy of '88 strike was that studios and networks learned how to make shows without writers, the legacy of this strike may be that "writers learn how to do content without the studios and networks." As to the Media Honchos claims (Zucker, Moonves) that the strike has taught them how to run a leaner business, Verrone says, "not likely."</summary>
        <author>
            <name>TES</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="The Unions" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Verrone" />
        <category scheme="http://sixapart.com/ns/types#tag" term="WGA" />
        
<content type="html" xml:lang="en-US" xml:base="http://thepartners.typepad.com/unitedhollywood/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;Liz Gannes from NewTeeVee posts her &lt;a href="http://newteevee.com/2008/02/29/qa-video-wga-president-patric-verrone/"&gt;interview&lt;/a&gt; with Patrick Verrone. &lt;/p&gt;

&lt;p&gt;Verrone says that while the legacy of '88 strike was that studios and networks learned how to make shows without writers, the legacy of this strike may be that &amp;quot;writers learn how to do content without the studios and networks.&amp;quot; &lt;/p&gt;

&lt;p&gt;As to the Media Honchos claims (Zucker, Moonves) that the strike has taught them how to run a leaner business, Verrone says, &amp;quot;not likely.&amp;quot;&amp;nbsp; &lt;br /&gt; &lt;/p&gt;&lt;br /&gt;&lt;br /&gt; 


&lt;p&gt;&lt;object width="400" height="255" type="application/x-shockwave-flash" data="http://blip.tv/scripts/flash/showplayer.swf?enablejs=true&amp;amp;feedurl=http%3A%2F%2Fnewteevee%2Eblip%2Etv%2Frss&amp;amp;file=http%3A%2F%2Fblip%2Etv%2Frss%2Fflash%2F710872&amp;amp;showplayerpath=http%3A%2F%2Fblip%2Etv%2Fscripts%2Fflash%2Fshowplayer%2Eswf" allowfullscreen="true" id="showplayer"&gt;&lt;param name="movie" value="http://blip.tv/scripts/flash/showplayer.swf?enablejs=true&amp;amp;feedurl=http%3A%2F%2Fnewteevee%2Eblip%2Etv%2Frss&amp;amp;file=http%3A%2F%2Fblip%2Etv%2Frss%2Fflash%2F710872&amp;amp;showplayerpath=http%3A%2F%2Fblip%2Etv%2Fscripts%2Fflash%2Fshowplayer%2Eswf" /&gt;&lt;param name="quality" value="best" /&gt;&lt;embed width="400" height="255" src="http://blip.tv/scripts/flash/showplayer.swf?enablejs=true&amp;amp;feedurl=http%3A%2F%2Fnewteevee%2Eblip%2Etv%2Frss&amp;amp;file=http%3A%2F%2Fblip%2Etv%2Frss%2Fflash%2F710872&amp;amp;showplayerpath=http%3A%2F%2Fblip%2Etv%2Fscripts%2Fflash%2Fshowplayer%2Eswf" quality="best" name="showplayer" type="application/x-shockwave-flash"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;/p&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Disney Launches Web Content Studio - Stage 9 Digital Media</title>
        <link rel="alternate" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/02/disney-launches.html" />
        <link rel="replies" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/02/disney-launches.html" thr:count="1" thr:updated="2008-03-07T05:44:08-08:00" />
        <id>tag:typepad.com,2003:post-46329052</id>
        <published>2008-02-28T16:42:13-08:00</published>
        <updated>2008-02-28T16:42:13-08:00</updated>
        <summary>With a web site and press release that push hard to position the company as revolutionary, Disney today announced the launch of Stage 9 Digital Media. They claim to have 20 web series in various stages of development, ranging from comedy to science fiction. Tech Crunch's Eric Schonfeld wasn't impressed by Stage 9's first series, SQUEEGEES: "Lame doesn’t begin to describe this three-and-half-minute comedy about the hijinks of a window-washing crew ... What ABC fails to understand is that when it comes to Web video, authenticity trumps production values." NewTeeVees's Chris Albrecht characterizes SQUEEGEES as another example of big-media creating web shows that are merely "shorter versions of what already exists in old media." He calls the show "sit-comy" but funny, and he faults Disney for a cardinal internet sin: not allowing users to embed the show in their own sites. The LA Times article about Stage 9 suggests $200,000 as a budget for some of the series, pretty high for internet original content. I've heard the science-fiction series they're doing - Trenches - is considerably higher than that.</summary>
        <author>
            <name>TES</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Old Media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Startups" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="The Work" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://thepartners.typepad.com/unitedhollywood/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;With a web site and press release that push hard to position the company as revolutionary, Disney today announced the launch of &lt;a href="http://www.stage9digital.com/index.html"&gt;Stage 9 Digital Media&lt;/a&gt;. They claim to have 20 web series in various stages of development, ranging from comedy to science fiction.&amp;nbsp; &lt;/p&gt;

&lt;p&gt;Tech Crunch's Eric Schonfeld &lt;a href="http://www.techcrunch.com/2008/02/28/abc-kicks-off-made-for-web-video-strategy-with-squeegees-maybe-it-should-stick-to-regular-tv/"&gt;wasn't impressed by Stage 9's&lt;/a&gt; first series, SQUEEGEES: &amp;quot;Lame doesn’t begin to describe this three-and-half-minute comedy about the hijinks of a window-washing crew ... What ABC fails to understand is that when it comes to Web video, authenticity trumps production values.&amp;quot;&amp;nbsp; &lt;/p&gt;

&lt;p&gt;NewTeeVees's Chris Albrecht characterizes &lt;a href="http://www.youtube.com/squeegees"&gt;SQUEEGEES&lt;/a&gt; as another example of big-media creating web shows that are merely &lt;a href="http://newteevee.com/2008/02/28/disney-launches-stage-9-squeegees/"&gt;&amp;quot;shorter versions of what already exists in old media.&amp;quot;&lt;/a&gt; He calls the show &amp;quot;sit-comy&amp;quot; but funny, and he faults Disney for a cardinal internet sin: not allowing users to embed the show in their own sites.&amp;nbsp; &lt;/p&gt;

&lt;p&gt;The LA Times article about Stage 9 suggests $200,000 as a budget for some of the series, pretty high for internet original content.&amp;nbsp; I've heard the science-fiction series they're doing - Trenches - is considerably higher than that.&lt;/p&gt;&lt;blockquote&gt;&lt;/blockquote&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Social Networking Sites Buying Internet Original Content</title>
        <link rel="alternate" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/02/social-networki.html" />
        <link rel="replies" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/02/social-networki.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-46310570</id>
        <published>2008-02-28T10:49:58-08:00</published>
        <updated>2008-02-28T10:49:58-08:00</updated>
        <summary>WSJ today gives overview of social networking sites getting into business of producing online video. Article features three shows: - Kate Modern, a mystery on social networking site Bebo.- Roommates, a soap opera on MySpace TV- Special Delivery, a hidden camera reality show on MySpace TV. It notes that while MySpace and Bebo push into original content, Facebook hasn't and other internet companies - AOL and Yahoo, specifically - are backing away from it. Article doesn't disclose budget for KATE MODERN but says Bebo sells sponsorships at $400,000 for six months. Claims production budgets for Roommates and Special Delivery are about $1000 per minute. Article also notes that the shows themselves aren't very profitable to their writer / producers, who are portrayed as doing internet stuff to build assets and relationships "in a bigger entertainment medium." If you've watched these shows, use the comments to tell us what you think. If you've had experience trying to sell a show to Bebo or MySpace or any other company investing in internet original content, tell us what can about the process: deal points, budgets, development process. WSJ article also links to excellent post by Kara Swisher where she takes Hollywood to task...</summary>
        <author>
            <name>TES</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Content Deals" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Media" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="bebo" />
        <category scheme="http://sixapart.com/ns/types#tag" term="kate modern" />
        <category scheme="http://sixapart.com/ns/types#tag" term="myspace" />
        <category scheme="http://sixapart.com/ns/types#tag" term="swisher" />
        <category scheme="http://sixapart.com/ns/types#tag" term="video" />
        
<content type="html" xml:lang="en-US" xml:base="http://thepartners.typepad.com/unitedhollywood/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;WSJ today gives &lt;a href="http://online.wsj.com/article/SB120416231557898461.html?mod=mm_main_promo_left"&gt;overview of social networking sites getting into business of producing online video&lt;/a&gt;.&amp;nbsp; Article features three shows: &lt;/p&gt;

&lt;p&gt;- &lt;a href="http://www.bebo.com/Profile.jsp?MemberId=4337221200"&gt;Kate Modern&lt;/a&gt;, a mystery on social networking site Bebo.&lt;br /&gt;- &lt;a href="http://www.myspace.com/roommates"&gt;Roommates&lt;/a&gt;, a soap opera on MySpace TV&lt;br /&gt;- &lt;a href="http://www.myspace.com/specialdelivery"&gt;Special Delivery&lt;/a&gt;, a hidden camera reality show on MySpace TV.&lt;/p&gt;

&lt;p&gt;It notes that while MySpace and Bebo push into original content, Facebook hasn't and other internet companies - AOL and Yahoo, specifically - are backing away from it.&amp;nbsp; &amp;nbsp; &lt;/p&gt;

&lt;p&gt;Article doesn't disclose budget for KATE MODERN but says Bebo sells sponsorships at $400,000 for six months.&amp;nbsp; &lt;/p&gt;

&lt;p&gt;Claims production budgets for Roommates and Special Delivery are about $1000 per minute. &lt;/p&gt;

&lt;p&gt;Article also notes that the shows themselves aren't very profitable to their writer / producers, who are portrayed as doing internet stuff to build assets and relationships &amp;quot;in a bigger entertainment medium.&amp;quot;&amp;nbsp; &lt;/p&gt;

&lt;p&gt;If you've watched these shows, use the &lt;a href="http://thepartners.typepad.com/unitedhollywood/2008/02/social-networki.html#comments"&gt;comments&lt;/a&gt; to tell us what you think.&amp;nbsp; &lt;/p&gt;

&lt;p&gt;If you've had experience trying to sell a show to Bebo or MySpace or any other company investing in&amp;nbsp; internet original content, &lt;a href="mailto:unitedhollywood@gmail.com"&gt;tell us &lt;/a&gt;what can about the process: deal points, budgets, development process. &lt;br /&gt; &lt;/p&gt;

&lt;p&gt;WSJ article also links to excellent &lt;a href="http://kara.allthingsd.com/20071126/where-is-the-content-of-the-future/"&gt;post&lt;/a&gt; by Kara Swisher where she takes Hollywood to task - creative talent as well as the companies - for being risk-averse and lazy and for making &amp;quot;Web material that clearly is derivative of current media like
television, rather than [trying] to imagine a whole new way of creating
content that reflects and excels on the online platform.&amp;quot;&lt;/p&gt;

&lt;p&gt;Swisher's interview with LonelyGirl and Kate Modern creator Peter Gibbons is below the break ... &lt;/p&gt;&lt;br /&gt;




&lt;p&gt;Interview with Peter Gibbons&lt;/p&gt;

&lt;p&gt;



&lt;object width="425" height="355"&gt;&lt;param name="movie" value="http://www.youtube.com/v/h93KuYRyV4g&amp;amp;rel=1&amp;amp;border=0" /&gt;&lt;param name="wmode" value="transparent" /&gt;&lt;embed width="425" height="355" src="http://www.youtube.com/v/h93KuYRyV4g&amp;amp;rel=1&amp;amp;border=0" type="application/x-shockwave-flash" wmode="transparent"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;/p&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Shoot First.  Get Advertisers Later.</title>
        <link rel="alternate" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/02/shoot-first-get.html" />
        <link rel="replies" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/02/shoot-first-get.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-46204200</id>
        <published>2008-02-26T12:52:14-08:00</published>
        <updated>2008-02-26T12:52:14-08:00</updated>
        <summary>The New York Times reports today that Warner Brothers will start making internet original content the old fashioned way: shoot first, get advertisers later. This is a good thing. It means talent generate the ideas, not marketers. Like others, Warner Brothers has found getting advertisers to finance production can be more hassle than it's worth. Better to shoot the shows fast and cheap, push them out of the nest and see if they fly. The Times mentions three other recently launched internet original producers: 60Frames, Generate and Michael Eisner's Vuguru. More info about these companies and others in the coming weeks. Here's a sample from THE JEANNIE TATE SHOW, from Warner Brothers Studio 2.0. Samples from 60Frames, Generate and Vuguru are below the break. Cockpit - Episode 1, 60Frames Prom Queen, Vuguru F%@# the Movies, Generate</summary>
        <author>
            <name>TES</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Old Media" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="60Frames" />
        <category scheme="http://sixapart.com/ns/types#tag" term="jeannie tate" />
        <category scheme="http://sixapart.com/ns/types#tag" term="UTA" />
        <category scheme="http://sixapart.com/ns/types#tag" term="warner brothers" />
        
<content type="html" xml:lang="en-US" xml:base="http://thepartners.typepad.com/unitedhollywood/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;The &lt;em&gt;New York Times &lt;/em&gt;&lt;a href="http://www.nytimes.com/2007/09/10/business/media/10warner.html?st=cse&amp;amp;sq=warner+brothers&amp;amp;scp=2"&gt;reports&lt;/a&gt; today that Warner Brothers will start making internet original content the old fashioned way: shoot first, get advertisers later. This is a good thing.&amp;nbsp; It means talent generate the ideas, not marketers.&amp;nbsp; Like others, Warner Brothers has found getting advertisers to finance production can be more hassle than it's worth.&amp;nbsp; Better to shoot the shows fast and cheap, push them out of the nest and see if they fly.&amp;nbsp; &lt;/p&gt;

&lt;p&gt;The &lt;em&gt;Times&lt;/em&gt; mentions three other recently launched internet original producers: &lt;a href="http://www.60frames.com"&gt;60Frames&lt;/a&gt;, &lt;a href="http://www.generatela.com/"&gt;Generate&lt;/a&gt; and Michael Eisner's &lt;a href="http://vuguru.com/index.php"&gt;Vuguru&lt;/a&gt;.&amp;nbsp; More info about these companies and others in the coming weeks.&amp;nbsp; &amp;nbsp;&amp;nbsp; &lt;/p&gt;

&lt;p&gt;Here's a sample from THE JEANNIE TATE SHOW, from Warner Brothers Studio 2.0.&amp;nbsp; &lt;/p&gt;

&lt;p&gt;Samples from 60Frames, Generate and Vuguru are below the break. &lt;/p&gt;

&lt;p&gt;&lt;object width="425" height="355"&gt;&lt;param name="movie" value="http://www.youtube.com/v/9p4PKxEHxGM&amp;amp;rel=1" /&gt;&lt;param name="wmode" value="transparent" /&gt;&lt;embed width="425" height="355" src="http://www.youtube.com/v/9p4PKxEHxGM&amp;amp;rel=1" type="application/x-shockwave-flash" wmode="transparent"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Cockpit - Episode 1, 60Frames&lt;br /&gt;&lt;br /&gt;

&lt;object width="425" height="355"&gt;&lt;param name="movie" value="http://www.youtube.com/v/MyYBDexg8dw&amp;amp;rel=1" /&gt;&lt;param name="wmode" value="transparent" /&gt;&lt;embed width="425" height="355" src="http://www.youtube.com/v/MyYBDexg8dw&amp;amp;rel=1" type="application/x-shockwave-flash" wmode="transparent"&gt;&lt;/embed&gt;&lt;/object&gt;
&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Prom Queen, Vuguru&lt;br /&gt;&lt;br /&gt;
&lt;/strong&gt;&lt;/p&gt;&lt;embed width="425" height="355" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" allowfullscreen="true" src="http://www.veoh.com/videodetails2.swf?player=videodetailsembedded&amp;amp;type=v&amp;amp;permalinkId=v366614gKnKFZ9Z&amp;amp;id=anonymous"&gt;&lt;/embed&gt;&lt;p&gt;&lt;strong&gt;&lt;br /&gt;&lt;br /&gt;F%@# the Movies, Generate&lt;br /&gt;&lt;/strong&gt;&lt;strong&gt;&lt;br /&gt;&lt;br /&gt;&lt;/strong&gt;

&lt;/p&gt;&lt;embed width="425" height="355" align="middle" flashvars="flvbaseclip=2779882&amp;amp;" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" name="efp" bgcolor="000000" quality="high" src="http://www.spike.com/efp"&gt;&lt;/embed&gt;&amp;nbsp; &lt;p&gt;&lt;a href="http://www.spike.com/video/2779882"&gt;&lt;br /&gt;&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>The End of Hollywood Accounting?</title>
        <link rel="alternate" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/02/the-end-of-holl.html" />
        <link rel="replies" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/02/the-end-of-holl.html" thr:count="1" thr:updated="2008-02-25T22:36:17-08:00" />
        <id>tag:typepad.com,2003:post-46170542</id>
        <published>2008-02-25T20:45:16-08:00</published>
        <updated>2008-02-25T20:45:16-08:00</updated>
        <summary>Will 1+1 someday = 2?The WGA, the Teamsters and California State Senator Sheila Kuehl have just announced the introduction of the "Fair Market Value Bill." The bill seeks to prevent studios from selling programming to sister companies for below market value. This particular strain of Hollywood accounting is designed to shift profits away from the studios (where they must be shared with talent and producers and serve as a basis for pension and health contributions) to networks, where they may be enjoyed without the pesky need to pay one's "partners."Press release below the break. We'll have more soon on the bill in particular and Hollywood skulduggery in general.And if you're a studio accountant or lawyer looking to go all Michael Clayton on the Big Six, send us a tip or a post. NEW BILL TAKES AIM AT HOLLYWOOD ACCOUNTING California State Senator Sheila Kuehl Introduces Bill to End the Practice of Selling Television Series and Films for Less Than Fair Market Value Los Angeles and Sacramento – California State Senator Sheila Kuehl (D-Los Angeles) has introduced Senate Bill 1765, the "Fair Market Value Bill," to end the practice by some major studios and networks of “underselling” television series or movies....</summary>
        <author>
            <name>TES</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Law and Legislation" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Old Media" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="The Unions" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="hollywood accounting" />
        
<content type="html" xml:lang="en-US" xml:base="http://thepartners.typepad.com/unitedhollywood/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;Will 1+1 someday = 2?&lt;br /&gt;&lt;br /&gt;The WGA, the Teamsters and California
State Senator Sheila Kuehl have just announced the introduction of the
&amp;quot;Fair Market Value Bill.&amp;quot; The bill seeks to prevent studios from
selling programming to sister companies for below market value. This
particular strain of Hollywood accounting is designed to shift profits
away from the studios (where they must be shared with talent and
producers and serve as a basis for pension and health contributions) to
networks, where they may be enjoyed without the pesky need to pay one's
&amp;quot;partners.&amp;quot;&lt;br /&gt;&lt;br /&gt;Press release &lt;a href="http://thepartners.typepad.com/unitedhollywood/2008/02/the-end-of-holl.html#more"&gt;below the break&lt;/a&gt;.&amp;nbsp; We'll have more soon on the bill in particular and Hollywood skulduggery in general.&lt;br /&gt;&lt;br /&gt;And if you're a studio accountant or lawyer looking to go all Michael Clayton on the Big Six, &lt;a href="mailto:unitedhollywood@gmail.com"&gt;send us&lt;/a&gt; a tip or a post.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;NEW BILL TAKES AIM AT HOLLYWOOD ACCOUNTING&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;California
State Senator Sheila Kuehl Introduces Bill to End the Practice of
Selling Television Series and Films for Less Than Fair Market Value&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;
Los
Angeles and Sacramento – California State Senator Sheila Kuehl (D-Los
Angeles) has introduced Senate Bill 1765, the &amp;quot;Fair Market Value Bill,&amp;quot;
to end the practice by some major studios and networks of
“underselling” television series or movies.&lt;/p&gt;

&lt;p&gt;
Since the major
media networks in the United States have come to own many cable
channels, the practice of selling TV series or movies for less than the
fair market value of the content has become more and more prevalent. In
many cases, the product is sold or licensed from one entity to another
entity within the same parent company. This creates a problem for
actors, writers, and performers who rely on the amount of a sale of
material for their residuals – payments made to the creators or
performers of a work for showings or screenings after an initial use.
Other union members in the entertainment industry, including the
Teamsters, also rely on the amount of a sale price to determine
contributions to their health and pension funds.&lt;/p&gt;

&lt;p&gt;
&amp;quot;As a SAG
member I care deeply that creative talent is treated fairly and that
all workers in the entertainment industry receive the compensation they
deserve,&amp;quot; said State Senator Sheila&lt;br /&gt;
Kuehl (D- Los Angeles). &amp;quot;Many of
my constituents work within the entertainment industry, and I have
recently heard more and more about the growing practice of selling
entertainment content, such as television series or films, for less
than their fair market value. This practice has a deeply detrimental
effect on the amount of compensation for creative talent like writers
and actors. But the damage goes further because so-called
below-the-line staff, like the Teamsters, rely on the proceeds from
such a sale of content to fund their health and pension plans. This
bill simply ensures that workers in the entertainment industry have the
protection they need.&amp;quot;&lt;/p&gt;

&lt;p&gt;
&amp;quot;The WGA West wholeheartedly supports
this bill and we applaud Senator Kuehl for authoring it,&amp;quot; said Patric
M. Verrone, president of the Writers Guild of America, West. &amp;quot;This
important piece of legislation will help ensure reliable accounting
among the major Hollywood studios so that creative talent and all
entertainment employees that rely on residuals will be fairly
compensated for the contributions they make to the industry. The WGA is
excited about the bill, and we look forward to involving our members in
the process of educating elected leaders about the need for it.&amp;quot;&lt;/p&gt;

&lt;p&gt;
In
the last few years, there have been many high profile court cases on
this issue. Creative talent from TV series, such as The X-Files, Will
&amp;amp; Grace, and Home Improvement, among others, have filed suit to
prevent the practice of selling television programs from one network to
another for less than fair market value.&lt;/p&gt;

&lt;p&gt;
The bill is coauthored
by State Senators Darrell Steinberg and Carole Migden and Assembly
Members Fiona Ma and Sandre Swanson. The bill is supported by
International Brotherhood of Teamsters and the Writers Guild of
America, West. Each union represents workers in the entertainment
industry, and each union negotiates for compensation derived from the
sale of television programs and films.&lt;/p&gt;

&lt;p&gt;
The Writers Guild of
America, West (WGAW) represents writers in the motion picture,
broadcast, cable, and new media industries in both entertainment and
news. For more information, please visit: www.wga.org.&lt;/p&gt;&lt;/div&gt;
</content>


    </entry>
    <entry>
        <title>Web "Pilot"</title>
        <link rel="alternate" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/02/web-pilot.html" />
        <link rel="replies" type="text/html" href="http://thepartners.typepad.com/unitedhollywood/2008/02/web-pilot.html" thr:count="1" thr:updated="2008-02-27T11:47:38-08:00" />
        <id>tag:typepad.com,2003:post-46255860</id>
        <published>2008-02-22T10:17:00-08:00</published>
        <updated>2008-02-22T10:17:00-08:00</updated>
        <summary>As we expand UH into a resource for the talent community exploring the creative and business aspects of new media, we will post bits of news about what's going out there. Comment, question, send us posts about what you know and what you're doing, and look for the new UH: Artists l Audience l Business in the coming weeeks. -TES NewTeeVee writes today about UNDER THE ARCHES, a "reality" show that began as a series of short videos online and is now being turned into a "pilot" by a company called Madwood Entertainment. NYU student Sean Patrick Murray, who created the show, describes it on Facebook as "8 college kids in NYC, the real "Gossip Girl." You can see the 7-minute pilot there or get a taste here on the Gawker post, which described the show as "reality schtick - [all] about the fast-moving-cloud shots, the angsty Z-100 soundtrack and the whiny blond chicks" and creator Murray as "either a complete genius or a total tool." According to NewTeeVee, the distribution plan is "to launch a video destination site that will stream ad-supported shows for free" and then “hyper-distribute the show to other video sharing-sites and social networks." I like...</summary>
        <author>
            <name>TES</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Content Deals" />
        
        
<content type="html" xml:lang="en-US" xml:base="http://thepartners.typepad.com/unitedhollywood/">
&lt;div xmlns="http://www.w3.org/1999/xhtml"&gt;&lt;p&gt;&lt;em&gt;As we expand UH into a resource for the talent community exploring
the creative and business aspects of new media, we will post bits of
news about what's going out there. Comment, question, send us posts
about what you know and what you're doing, and look for the new &lt;/em&gt;&lt;strong&gt;UH: Artists l Audience l Business&lt;/strong&gt;&lt;em&gt; in the coming weeeks.&amp;nbsp; -TES &lt;/em&gt;&lt;/p&gt;

&lt;p&gt;NewTeeVee &lt;a href="http://newteevee.com/2008/02/21/blogs-social-networks-shape-a-modern-pilot/"&gt;writes&lt;/a&gt;
today about UNDER THE ARCHES, a &amp;quot;reality&amp;quot; show that began as a series
of short videos online and is now being turned into a &amp;quot;pilot&amp;quot; by a
company called Madwood Entertainment. &lt;/p&gt;

&lt;p&gt;NYU student Sean Patrick Murray, who created the show, describes it on &lt;a href="http://www.facebook.com/group.php?gid=5158568661"&gt;Facebook&lt;/a&gt; as &amp;quot;8 college kids in NYC, the real &amp;quot;Gossip Girl.&amp;quot;&amp;nbsp; You can see the 7-minute pilot there or get a taste &lt;a href="http://gawker.com/news/nyu-students-should-be-banned-from-life/nyus-laguna-beach-drugs-and-sluts-under-the-arch-319605.php"&gt;here&lt;/a&gt;
on the Gawker post, which described the show as &amp;quot;reality schtick -
[all] about the fast-moving-cloud shots, the angsty Z-100 soundtrack
and the whiny blond chicks&amp;quot; and creator Murray as &amp;quot;either a complete
genius or a total tool.&amp;quot;&lt;/p&gt;

&lt;p&gt;According to NewTeeVee, the
distribution plan is &amp;quot;to launch a video destination site that will
stream ad-supported shows for free&amp;quot; and then “hyper-distribute the show
to other video sharing-sites and social networks.&amp;quot; &lt;/p&gt;

&lt;p&gt;I like that plan to build audience, but whether it's already the big win Murray &lt;a href="http://gawker.com/5002895/nyu-kids-druggy-slutty-film-hits-the-big+time"&gt; suggests &lt;/a&gt; or just the beginning of a strategy still to be tested, we'll see.&amp;nbsp; What do you think?&lt;/p&gt;&lt;/div&gt;
</content>


    </entry>
 
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