UnMarketing

What if I didn’t use Twitter?

I joined Twitter like most of you, cause it was cool and I have the attention span of a hummingbird on speed (picture that for a second). So in April 2008 I jumped in. Nothing happened really. For 9 months I dropped in once-in-a-while, read what people were having for lunch and passed it off. Then [...]

Mannequin Networking – Why Twitter Automation Is Bad

The best way I can explain Twitter to new folks is to say it’s like going to a networking event, but it runs 24/7 and you don’t have to leave home. It’s a great way to get to know new colleagues, clients and friends. Recently I’ve been having a lot of “debates” with other Twitter [...]

How to lose friends and tick off people on FaceBook

An open letter to all my friends in the social media consultant/guru game, Please stop. You’re steering people the wrong way. You sell yourself as social media consultants, the ones that can show you the way and then fark it up. I beg of you to stop. Go back to teaching Internet marketing from the old days, I could at [...]

Aiming Your Company at the Bottom of the Barrel

I remember 25 years ago I loved leafing through three big books: Encyclopedia Britannica, The Big Book of Amazing Facts and the Yellow Pages. Maybe it was my lack of friends in grade 3, avoidance of people commenting on my bulbous head, or just a general interest in things that made me want to go [...]

Saran Wrap Series – My Transparency on Twitter

Welcome to a new mini-blog series that revolve around transparency in your market/sales called “Saran Wrap Series”. Understand that Saran Wrap has nothing to do with this post, or me, I just saw it in the kitchen while writing and realized it’s transparent and it sounded catchy (see what I did there, I was transparent [...]

Writing the UnBook: The 5 Things I’m Scared About

Almost 10 years ago I picked the name “UnMarketing” for my company for many reasons. One of them was that I could see it on a book cover. The name jumped out at me, and down the road hoping it would grab attention on the cluttered shelves of the bookstore. Fast-forward to today. It’s happened. I [...]

25 Things You Didn’t Know About Me

I originally filled this out on Facebook in February after swearing I never would. So here is your un-asked for look into all things me (things in brackets are updates): 1. I hate things like this, but then I end up reading them and giggling and learning. So I guess I kind of like these things. [...]

Swiss Chalet Rudolph, You Creep Me Out

I don’t write this post as a marketer (or UnMarketer). I don’t own an ad agency and have no idea about the process, the struggle and constraints there are in putting together a national ad campaign. But I am a customer and have been dining at Swiss Chalet for 30ish years. (For those that don’t know Swiss [...]

The 7 Deadly Twitter Sins

Sitting here at the airport in Vegas, getting ready for the flight of shame home (not to mention it being a connecting red-eye.. oye!) I got to thinking about this topic of sins considering I committed all seven real life ones over the past 6 days here (ok, so maybe not “Wrath” but I almost [...]

An Idiot Calling The Kettle Black

I get called a lot of names. I get it. It comes with the territory of someone who tweets non-stop with a strong opinion with an air of arrogance confidence. However, when I get called something like “a complete idiot” from a spamming PR company, it gets my man-panties in a knot. I hold PR companies to [...]