UnMarketing

Telesummits: You’re Doing Them Wrong – Video

Originally I was going to call this post The Bus Ride, Best Guy and the Bald Spot, since I hopped on a 6 hour round trip bus ride while I’m in NYC, to get to PA to see the best guy I know and he shows you his bald spot, but dang nabbit, that takes [...]

Should Levi’s Disclose Sponsorship of Viral Video?

Can a sponsored video go viral? Like many things these days, it matters less about who created it, but the emotion/amazement that the video can evoke. That Old Spice dude showed us that and way back in the day, Where the Hell is Matt proved companies could sponsor a concept without hurting the video pass-around Yesterday introduced [...]

Why I Changed My Coffee Religion

The following is an excerpt from my new book “UnMarketing: Stop Marketing. Start Engaging” due to hit the shelves September 7th! I have a morning ritual that I know many of you share. Coffee around here is a bit like a religion. You choose your brand, you pick your favorite, and then you stick with it. [...]

Word of Mouth Has Changed, Sort Of

“You have to see this!” Well before computers were making our lives easier by making them harder, people reacted to content. Word of mouth was simply that: people spread the word to each other by talking (talking was an ancient method of communication where two or more people stood in the same room, and then by [...]

50,000 Tweets and All I Got Was Everything

Recently I surpassed the 50,000 tweet mark. Holy monkeynuts. That’s roughly 5,000,000 characters of typing, assuming an average of 100 characters a tweet. And it’s been worth every one of them. So the question is why? I’ve practically written enough on Twitter for five books, am a member of the 50/50 club (50k tweets, 50k followers) (I totally just [...]

Paying to Speak? No Thanks C.A.P.S.

I received an email a few minutes ago from a great friend, that I’ll leave out of this because I’m about to rant… he forwarded me a “Request for Speakers” email he received from the Canadian Association of Professional Speakers about their upcoming annual conference. He thought the theme suited my style (one of the [...]

30 Quick Tips For Speakers (now 35!)

I’ve done the “speak for free to five people in a room that holds 100″ thing (proof), I’ve been paid keynote fee’s and everything in between, I figured it was time to share what I’ve learned. 1. Don’t be a “speaker”. Be an expert who speaks. Speakers are a “nice to have” but experts are a [...]

Social Media Success for Non-Profits – Video

Ever since I graduated college and started my very short career of working for someone else at Goodwill Toronto, I’ve always had a soft spot for non-profit and charity. Yesterday I spoke at Digital Leap, a “Digital Conference for Non-Profit Marketers and Fundraisers” where I talked about Social Media Success for Non-Profit. The entire session is [...]

Frequently Futile – How Often Should You Blog?

Forgive me bloggers, for I have sinned. It’s been 6 weeks since my last post and I feel guilty about it. Wait, no I don’t. The topic of “blogging frequency” has always been something that gets bantered about. The quest for the magical equation of “how often” one should blog has never been answered perfectly. Which is [...]

What if I didn’t use Twitter?

I joined Twitter like most of you, cause it was cool and I have the attention span of a hummingbird on speed (picture that for a second). So in April 2008 I jumped in. Nothing happened really. For 9 months I dropped in once-in-a-while, read what people were having for lunch and passed it off. Then [...]