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Lessons From Tragedy

Andrew — Thu, 18 Apr 2013 11:59:23 +0000

I thought long and hard about whether to write this post. But in the end, there’s definitely a lesson to be learned from reaction to the Boston Marathon bomb attack. It’s this. Trying to generate traffic when something like this happens is perhaps the most idiotic idea I’ve ever seen put into practise. How ignorant, sociopathic and downright moronic do you need to be in order to view a (potential) terrorist attack as a marketing opportunity for your business? Epicurious -Linking Dead Children to Scones Is Not Good Branding There’s a series of tweets reported on by The Media Blog earlier this week that have caused some consternation (and outright revulsion) amongst my Twitter network: Someone at Epicurious, a recipe website of some repute, decided that they’d be able to generate some traffic with a set of tweets themed around the day’s big story. That story, unless you’ve forgotten, was a tale of three dead and over 100 others injured. Many seriously. I’m not going to comment on the morality of such a move. I’ll leave that to Tom Albrighton, who’s done a far better job: What I will comment on is the absolute ridiculousness of this attempt to generate [...]

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The Great Google+ Swindle

Andrew — Mon, 18 Feb 2013 09:00:13 +0000

Do you want to use Google+? The answer is probably a resounding "no!" But thanks to Eric Schmidt and leading bloggers, you'll feel like you have to. Welcome to the great Google+ swindle.

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Five Blog Post Ideas That Won’t Leave Your Readers Groaning

Andrew — Tue, 22 Jan 2013 10:30:41 +0000

If there's one way to ensure that you're never devoid of inspiration, it's to have a set of killer blog post ideas to fall back on when lighting just isn't striking. But too often, your backup ideas can be derivative and cliched - which will undermine your readers' confidence in you. So read on, and find five great blog post ideas that won't leave your readers groaning.

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5 Indispensable Twitter Tools for the Busy Blogger

Andrew — Tue, 15 Jan 2013 10:30:19 +0000

If you're going to stop wasting your time and start putting the social networks to good use, you'll need to put together a toolkit. And these indispensable Twitter tools will provide you with everything you need to start socialising in an intelligent, effective way.

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Four Great 90s Adverts (and What You Need to Learn From Them)

Andrew — Tue, 08 Jan 2013 10:30:33 +0000

Over the weekend, ITV’s CITV channel showed a collection of retro kids’ TV shows from the 90s. But while Pat Sharp and the Twins, Tregard and his hapless dungeoneers and Julia Sawahla’s Press Gang all triggered waves of fond memories from the decade that shame forgot, something key was missing. 90s adverts. And not just for nostalgia purposes. Because while we’re all falling over ourselves to heap praise on the Old Spice Adverts, or to blast unfocused rage at the BT Infinity Students, we’ve forgotten some great adverts from the past. Which is a crying shame. So rectify that failing now, with lessons from four great 90s adverts. And no, smartarse, the Guinness surfers don’t even make the list. Lessons from Four Great 90s Adverts I’ve chosen four adverts that you should all remember, selling products ranging from cereal to cigarettes. All of which have an important lesson to teach today’s great marketing and advertising minds. Weetabix – Marie Celeste The Lesson: Humour can sell even the most mundane products As far as breakfast cereal goes, Weetabix is pretty boring. Compared to Frosties or Coco Pops, a bowl of Weetabix isn’t going to stoke the imaginations of any child of [...]

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2013: The Burning Blogging Questions

Andrew — Thu, 03 Jan 2013 07:30:22 +0000

This post isn't a set of predictions. It's something far more useful. Andrew starts 2013 by asking the burning blogging questions that could be the difference between a year of successes and a year of failures.

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What The US Presidential Election Can Teach You About B2B Copywriting

Andrew — Wed, 07 Nov 2012 09:59:28 +0000

Can Barack Obama's re-election really tell us all there is to know about the subject which I write about?

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A thirty foot tall Christina Hendricks won’t drive me to drink.

Andrew — Wed, 10 Oct 2012 10:50:07 +0000

There's a giant Christina Hendricks overlooking Manchester. But despite my undeniable affections for Ms Hendricks' acting talents, I'm completely and utterly unmoved by her attempts to sell me Scotch whisky.

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The Importance of Branding – In One Photograph

Andrew — Fri, 22 Jun 2012 08:00:58 +0000

People often wonder why businesses spend thousands on a logo, tag line or other aspects of their brand identity. This image shows why.

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Five Brilliant Bits of Copywriting Advice (That Bloggers Keep Ignoring)

Andrew — Wed, 20 Jun 2012 10:00:33 +0000

Whether you're writing a restaurant review, ranting about the quality of political comment in this country or trying to sell your services, the rules, goals and skillsets are the same.

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