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<title>Marketing Mix Man Podcast</title>

<link>http://www.MarketingMixMan.com</link>
<description>All things marketing with Gary Bembridge. 30+ years global marketing experience packed into every episode. European Podcast Award Winner 2010 + 2011. http://www.MarketingMixMan.com</description>
<category>Business</category>
<itunes:author>Gary Bembridge</itunes:author>


<itunes:keywords>Marketing,Advertising,Ads,Communication,Promotion,PR,Online,Commercials,Tv,Radio,Print,Magazines,Creative</itunes:keywords>



 <image>
 <title>Marketing Unleashed</title>
 <url>http://www.bembridge.co.uk/images/UOMlogo.jpg</url>
 <link>http://www.garybembridge.com</link>
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 <height>144</height>
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<language>en-us</language>
<copyright>Gary Bembridge 2013</copyright>
<lastBuildDate>Tue, 02 Oct 2012 09:00:00 GMT</lastBuildDate>
<webMaster>gary@bembridge.co.uk</webMaster>
<ttl>1</ttl>

<itunes:explicit>no</itunes:explicit><itunes:image href="http://2.bp.blogspot.com/-w40CZFhPoyE/UhEopgyoQlI/AAAAAAAADXg/Ro8eQZDAP2s/s150/UOMlogo.jpg"/><itunes:summary>All things marketing with Gary Bembridge. 30+ years global marketing experience packed into every episode. European Podcast Award Winner (UK) 2010 + 2011. http://www.MarketingMixMan.com</itunes:summary><itunes:subtitle>All things marketing with Gary Bembridge. 30+ years global marketing experience packed into every episode. European Podcast Award Winner (UK) 2010 + 2011. http://www.MarketingMixMan.com</itunes:subtitle><itunes:category text="Business"><itunes:category text="Management &amp; Marketing"/></itunes:category><itunes:owner><itunes:email>gary@bembridge.co.uk</itunes:email><itunes:name>Gary Bembridge</itunes:name></itunes:owner><item>
<title>57: Big Ideas and why do so few brand have them?</title>
<link>http://feeds.feedburner.com/UOM</link> 
<description>David Ogilvy wrote in 1983 only 1 in 100 ads had a big idea. Has anything changed?</description>
<category>Business</category>
<pubDate>Tue, 02 Oct 2012 09:00 GMT</pubDate>
<itunes:duration>00:09:31</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding strategy brand business big idea innovation</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>David Ogilvy wrote in 1983 only 1 in 100 ads had a big idea. Has anything changed?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>David Ogilvy wrote in 1983 only 1 in 100 ads had a big idea. Has anything changed?</itunes:summary></item>

<item>
<title>56: Competitive Point of Difference</title>
<link>http://feeds.feedburner.com/UOM</link> 
<description>CEO of Sainsbury's Supermarket says many brands lack a real competitive point of difference. I explore how you identify one.</description>
<category>Business</category>
<pubDate>Wed, 19 Sep 2012 09:00 GMT</pubDate>
<itunes:duration>00:09:31</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding strategy brand business innovation</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>CEO of Sainsbury's Supermarket says many brands lack a real competitive point of difference. I explore how you identify one.</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>CEO of Sainsbury's Supermarket says many brands lack a real competitive point of difference. I explore how you identify one.</itunes:summary></item>

<item>
<title>55: Paralympics 2012 - inspired marketing</title>
<link>http://feeds.feedburner.com/UOM</link> 
<description>Paralympics London 2012 is a casebook masterclass in the power of great marketing positioning and execution. Find out why and what you can learn from it.</description>
<category>Business</category>
<pubDate>Tue, 11 Sep 2012 09:00 GMT</pubDate>
<itunes:duration>00:09:00</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding strategy brand business innovation sport paralympics london 2012</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Paralympics London 2012 is a casebook masterclass in the power of great marketing positioning and execution. Find out why and what you can learn from it.</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Paralympics London 2012 is a casebook masterclass in the power of great marketing positioning and execution. Find out why and what you can learn from it.</itunes:summary></item>

<item>
<title>54: Prince Harry and Las Vegas</title>
<link>http://feeds.feedburner.com/UOM</link> 
<description>How some brands used the Prince Harry naked photo episode in Las Vegas to effect</description>
<category>Business</category>
<pubDate>Tue, 28 Aug 2012 09:00 GMT</pubDate>
<itunes:duration>00:09:00</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding strategy brand business innovation</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>How some brands used the Prince Harry naked photo episode in Las Vegas to effect</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>How some brands used the Prince Harry naked photo episode in Las Vegas to effect</itunes:summary></item>

<item>
<title>53: Naked Footballers</title>
<link>http://feeds.feedburner.com/UOM</link> 
<description>What naked footballers in ads can teach us all about successful communication</description>
<category>Business</category>
<pubDate>Tue, 21 Aug 2012 09:00 GMT</pubDate>
<itunes:duration>00:13:00</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding strategy brand business innovation</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>What naked footballers in ads can teach us all about successful communication</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What naked footballers in ads can teach us all about successful communication</itunes:summary></item>

<item>
<title>52: Interrogation As An Innovation Tool</title>
<link>http://feeds.feedburner.com/UOM</link> 
<description>Anything "new" to the consumer is new. Why you should see product interrogation a key innovation tool</description>
<category>Business</category>
<pubDate>Wed, 15 Aug 2012 09:00 GMT</pubDate>
<itunes:duration>00:10:40</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding strategy brand business innovation</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Anything "new" to the consumer is new. Why you should see product interrogation a key innovation tool</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Anything "new" to the consumer is new. Why you should see product interrogation a key innovation tool</itunes:summary></item>

<item>
<title>51: Olympic Gold vs Bronze Medal</title>
<link>http://feeds.feedburner.com/UOM</link> 
<description>In London 2012, Rebecca Adlington won Bronze swimming faster than her Gold in Beijing. What can we learn from this?</description>
<category>Business</category>
<pubDate>Mon, 6 Aug 2012 09:00 GMT</pubDate>
<itunes:duration>00:06:40</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding strategy brand business innovation Olympics Rebecca Adlington London 2012</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>In London 2012, Rebecca Adlington won Bronze swimming faster than her Gold in Beijing. What can we learn from this?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>In London 2012, Rebecca Adlington won Bronze swimming faster than her Gold in Beijing. What can we learn from this?</itunes:summary></item>

<item>
<title>50: Is Marketing Strategy Dead?</title>
<link>http://feeds.feedburner.com/UOM</link> 
<description>The CEO of Saatchi says strategy and marketing is dead. What I think it means and you need to do based on what he had to say</description>
<category>Business</category>
<pubDate>Wed, 18 Jul 2012 09:00 GMT</pubDate>
<itunes:duration>00:07:40</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding strategy brand business innovation</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>The CEO of Saatchi says strategy and marketing is dead. What I think it means and you need to do based on what he had to say</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>The CEO of Saatchi says strategy and marketing is dead. What I think it means and you need to do based on what he had to say</itunes:summary></item>

<item>
<title>49: Is product placement on TV good for brands?</title>
<link>http://feeds.feedburner.com/UOM</link> 
<description>Product Placement is allowed, but is it a good thing for brands to do?</description>
<category>Business</category>
<pubDate>Wed, 4 Jul 2012 09:00 GMT</pubDate>
<itunes:duration>00:07:40</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding strategy brand steve jobs</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Product Placement is allowed, but is it a good thing for brands to do?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Product Placement is allowed, but is it a good thing for brands to do?</itunes:summary></item>

<item>
<title>48: Is story telling important for brands</title>
<link>http://feeds.feedburner.com/UOM</link> 
<description>Steve Jobs was a master story teller. Should you be too?</description>
<category>Business</category>
<pubDate>Sun, 24 Jun 2012 09:00 GMT</pubDate>
<itunes:duration>00:06:40</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding strategy brand steve jobs</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Steve Jobs was a master story teller. Should you be too?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Steve Jobs was a master story teller. Should you be too?</itunes:summary></item>

<item>
<title>47: Topless Car Wash: learnings</title>
<link>http://feeds.feedburner.com/UOM</link> 
<description>You a topless car wash can teach us all about marketing</description>
<category>Business</category>
<pubDate>Wed, 6 Jun 2012 09:00 GMT</pubDate>
<itunes:duration>00:06:30</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding strategy media digital social media</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>You a topless car wash can teach us all about marketing</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>You a topless car wash can teach us all about marketing</itunes:summary></item>

<item>
<title>46: 7 online trends you need to be aware of</title>
<link>http://feeds.feedburner.com/UOM</link> 
<description>You need to know these 7 key online trends to ensure your digital and social media strategy is the right one</description>
<category>Business</category>
<pubDate>Fri, 25 May 2012 09:00 GMT</pubDate>
<itunes:duration>00:11:30</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding strategy media digital social media</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>You need to know these 7 key online trends to ensure your digital and social media strategy is the right one</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>You need to know these 7 key online trends to ensure your digital and social media strategy is the right one</itunes:summary></item>

<item>
<title>45: Can only the young do digital marketing?</title>
<link>http://feeds.feedburner.com/UOM</link> 
<description>Do you need to be young to understand and implement digital marketing?</description>
<category>Business</category>
<pubDate>Wed, 9 May 2012 06:00 GMT</pubDate>
<itunes:duration>00:06:30</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding strategy media digital social media</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Do you need to be young to understand and implement digital marketing?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Do you need to be young to understand and implement digital marketing?</itunes:summary></item>

<item>
<title>44: 5 traits of great marketing leaders?</title>
<link>http://feeds.feedburner.com/UOM</link> 
<description>5 traits that make a great marketing leader</description>
<category>Business</category>
<pubDate>Wed, 25 Apr 2012 09:00 GMT</pubDate>
<itunes:duration>00:06:30</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding strategy media bloggers PR</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>5 traits that make a great marketing leader</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>5 traits that make a great marketing leader</itunes:summary></item>

<item>
<title>43: 7 Tips to connect with bloggers</title>
<link>http://feeds.feedburner.com/UOM</link> 
<description>7 top tips on how to better connect with bloggers in your category</description>
<category>Business</category>
<pubDate>Thu, 19 Apr 2012 09:00 GMT</pubDate>
<itunes:duration>00:06:30</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding strategy media bloggers PR</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>7 top tips on how to better connect with bloggers in your category</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>7 top tips on how to better connect with bloggers in your category</itunes:summary></item>

<item>
<title>42: Winning by having an enemy?</title>
<link>http://feeds.feedburner.com/UOM</link> 
<description>Why does having an enemy help you win? 3 approaches that will work</description>
<category>Business</category>
<pubDate>Wed, 11 Apr 2012 09:00 GMT</pubDate>
<itunes:duration>00:07:30</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding strategy media</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Why does having an enemy help you win? 3 approaches that will work</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Why does having an enemy help you win? 3 approaches that will work</itunes:summary></item>

<item>
<title>41: Price your way out of though times?</title>
<link>http://itunes.apple.com/gb/podcast/marketing-unleashed-podcast/id259723087</link> 
<description>Can you price cut your way out of tough times?</description>
<category>Business</category>
<pubDate>Wed, 4 Apr 2012 09:00 GMT</pubDate>
<itunes:duration>00:06:30</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding strategy media</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Can you price cut your way out of tough times?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Can you price cut your way out of tough times?</itunes:summary></item>

<item>
<title>40: Cost cut out of though times?</title>
<link>http://itunes.apple.com/gb/podcast/marketing-unleashed-podcast/id259723087</link> 
<description>Can you cost cut your way out of tough times?</description>
<category>Business</category>
<pubDate>Thu, 29 Mar 2012 09:00 GMT</pubDate>
<itunes:duration>00:06:30</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding strategy media</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Can you cost cut your way out of tough times?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Can you cost cut your way out of tough times?</itunes:summary></item>



<item>
<title>39: TV versus THE TV. Implications?</title>
<link>http://itunes.apple.com/gb/podcast/marketing-unleashed-podcast/id259723087</link> 
<description>Why is it important to think about TV versus THE TV that sits in the corner of the lounge?</description>
<category>Business</category>
<pubDate>Wed, 21 Mar 2012 09:00 GMT</pubDate>
<itunes:duration>00:06:30</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding TV media</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Why is it important to think about TV versus THE TV that sits in the corner of the lounge?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Why is it important to think about TV versus THE TV that sits in the corner of the lounge?</itunes:summary></item>


<item>
<title>38: What reality TV shows teach us about winning</title>
<link>http://itunes.apple.com/gb/podcast/marketing-unleashed-podcast/id259723087</link> 
<description>What can reality TV shows like X-factor and American Idol teach us about winning and succeeding with brands?</description>
<category>Business</category>
<pubDate>Wed, 14 Mar 2012 09:00 GMT</pubDate>
<itunes:duration>00:04:30</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding launch success factor american idol</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>What can reality TV shows like X-factor and American Idol teach us about winning and succeeding with brands?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What can reality TV shows like X-factor and American Idol teach us about winning and succeeding with brands?</itunes:summary></item>


<item>
<title>37: Dealing with market turbulence</title>
<link>http://itunes.apple.com/gb/podcast/marketing-unleashed-podcast/id259723087</link> 
<description>What can airline pilots teach marketers and retailers about dealing with turbulent conditions?</description>
<category>Business</category>
<pubDate>Wed, 7 Mar 2012 09:00 GMT</pubDate>
<itunes:duration>00:04:30</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding launch success</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>What can airline pilots teach marketers and retailers about dealing with turbulent conditions?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What can airline pilots teach marketers and retailers about dealing with turbulent conditions?</itunes:summary></item>


<item>
<title>36: The Sun on Sunday launch</title>
<link>http://itunes.apple.com/gb/podcast/marketing-unleashed-podcast/id259723087</link> 
<description>What does the launch of The Sun on Sunday remind us about what will determine your success as a marketer?</description>
<category>Business</category>
<pubDate>Wed, 29 Feb 2012 09:00 GMT</pubDate>
<itunes:duration>00:04:30</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding newspapers launch success</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>What does the launch of The Sun on Sunday remind us about what will determine your success as a marketer?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What does the launch of The Sun on Sunday remind us about what will determine your success as a marketer?</itunes:summary></item>


<item>
<title>35: Offline Brands Ousting Online Brands? Or not</title>
<link>http://itunes.apple.com/gb/podcast/marketing-unleashed-podcast/id259723087</link> 
<description>are offline brands really overtaking online only brands?</description>
<category>Business</category>
<pubDate>Sat, 2 Apr 2011 09:00 GMT</pubDate>
<itunes:duration>00:04:30</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding digital internet</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>are offline brands really overtaking online only brands?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>are offline brands really overtaking online only brands?</itunes:summary></item>


<item>
<title>34 Marketing in a digital world</title>
<link>http://itunes.apple.com/gb/podcast/marketing-unleashed-podcast/id259723087</link> 
<description>Why you need to think marketing in a digital world, not digital marketing</description>
<category>Business</category>
<pubDate>Sun, 13 Mar 2011 09:00 GMT</pubDate>
<itunes:duration>00:04:30</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding digital internet</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Why you need to think marketing in a digital world, not digital marketing</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Why you need to think marketing in a digital world, not digital marketing</itunes:summary></item>


<item>
<title>33 Death of User Generated Content?</title>
<link>http://itunes.apple.com/gb/podcast/marketing-unleashed-podcast/id259723087</link> 
<description>Is the death of user generated content on the way?</description>
<category>Business</category>
<pubDate>Sun, 27 Feb 2011 09:00 GMT</pubDate>
<itunes:duration>00:04:30</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding digital internet</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Is the death of user generated content on the way?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Is the death of user generated content on the way?</itunes:summary></item>


<item>
<title>32 Digital Strategy</title>
<link>http://itunes.apple.com/gb/podcast/marketing-unleashed-podcast/id259723087</link> 
<description>3 key things to focus on when thinking about digital strategy</description>
<category>Business</category>
<pubDate>Wed, 2 Feb 2011 09:00 GMT</pubDate>
<itunes:duration>00:04:30</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding digital internet</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>3 key things to focus on when thinking about digital strategy</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>3 key things to focus on when thinking about digital strategy</itunes:summary></item>



<item>
<title>31 How to get teams that win?</title>
<link>http://itunes.apple.com/gb/podcast/marketing-unleashed-podcast/id259723087</link> 
<description>Sir Clive Woodward's top tips on having winning teams. After the podcast why not comment on iTunes or http://www.garybembridge.com</description>
<category>Business</category>
<pubDate>Thu, 27 Jan 2011 09:00 GMT</pubDate>
<itunes:duration>00:04:30</itunes:duration>
<enclosure length="5337000" type="audio/mpeg" url="http://www.podtrac.com/pts/redirect.mp3?http://www.bembridge.co.uk/31woodward.mp3"/>
<itunes:keywords>Marketing Advertising Branding football naked</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Sir Clive Woodward's top tips on having winning teams. After the podcast why not comment on iTunes or http://www.garybembridge.com</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Sir Clive Woodward's top tips on having winning teams. After the podcast why not comment on iTunes or http://www.garybembridge.com</itunes:summary></item>



<item>
<title>30 Winning a race by standing still?</title>
<link>http://itunes.apple.com/gb/podcast/marketing-unleashed-podcast/id259723087</link> 
<description>Can you win a race by standing still? After the podcast why not comment on iTunes or http://www.garybembridge.com</description>
<category>Business</category>
<pubDate>Sun, 9 Jan 2011 09:00 GMT</pubDate>
<itunes:duration>00:06:30</itunes:duration>
<enclosure length="5337000" type="audio/mpeg" url="http://www.podtrac.com/pts/redirect.mp3?http://www.bembridge.co.uk/30blockbuster.mp3"/>
<itunes:keywords>Marketing Advertising Branding football naked</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Can you win a race by standing still? After the podcast why not comment on iTunes or http://www.garybembridge.com</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Can you win a race by standing still? After the podcast why not comment on iTunes or http://www.garybembridge.com</itunes:summary></item>


<item>
<title>29 Naked Footballers are everywhere. Why?</title>
<link>http://itunes.apple.com/gb/podcast/marketing-unleashed-podcast/id259723087</link> 
<description>Is it just me or are there naked footballers everywhere these days? Why? Comment on iTunes or http://www.garybembridge.com</description>
<category>Business</category>
<pubDate>Sat, 25 Sep 2010 09:00 GMT</pubDate>
<itunes:duration>00:06:30</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding football naked</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Is it just me or are there naked footballers everywhere these days? Why? Comment on iTunes or http://www.garybembridge.com</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Is it just me or are there naked footballers everywhere these days? Why? Comment on iTunes or http://www.garybembridge.com</itunes:summary></item>






<item>
<title>28 Is TV dying? What to do?</title>
<link>http://itunes.apple.com/gb/podcast/marketing-unleashed-podcast/id259723087</link> 
<description>Is TV dying? 5 observations and 3 things to do Comment on iTunes or http://www.garybembridge.com</description>
<category>Business</category>
<pubDate>Sun, 12 Sep 2010 09:00 GMT</pubDate>
<itunes:duration>00:06:30</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding channel consumer digital ad</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Is TV dying? 5 observations and 3 things to do Comment on iTunes or http://www.garybembridge.com</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Is TV dying? 5 observations and 3 things to do Comment on iTunes or http://www.garybembridge.com</itunes:summary></item>




<item>
<title>27 Annoying ads work! So do more?</title>
<link>http://itunes.apple.com/gb/podcast/marketing-unleashed-podcast/id259723087</link> 
<description>Annoying ads seem to work! So does that mean we should try and be more annoying? Or is there another way? Comment on iTunes or http://www.garybembridge.com</description>
<category>Business</category>
<pubDate>Sat, 21 Aug 2010 09:00 GMT</pubDate>
<itunes:duration>00:06:30</itunes:duration>
<enclosure length="5337000" type="audio/mpeg" url="http://www.podtrac.com/pts/redirect.mp3?http://www.bembridge.co.uk/27gocompare.mp3"/>
<itunes:keywords>Marketing Advertising Branding channel consumer digital ad</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Annoying ads seem to work! So does that mean we should try and be more annoying? Or is there another way? Comment on iTunes or http://www.garybembridge.com</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Annoying ads seem to work! So does that mean we should try and be more annoying? Or is there another way? Comment on iTunes or http://www.garybembridge.com</itunes:summary></item>


<item>
<title>26 Own the channel and consumer</title>
<link>http://itunes.apple.com/gb/podcast/marketing-unleashed-podcast/id259723087</link> 
<description>To win you need to own the channel and own the consumer. Or do you? In this podcast I give a point of view. Have a thought? Leave comment on iTunes or http://www.garybembridge.com</description>
<category>Business</category>
<pubDate>Thu, 12 Aug 2010 09:00 GMT</pubDate>
<itunes:duration>00:05:30</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding channel consumer</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>To win you need to own the channel and own the consumer. Or do you? In this podcast I give a point of view. Have a thought? Leave comment on iTunes or http://www.garybembridge.com</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>To win you need to own the channel and own the consumer. Or do you? In this podcast I give a point of view. Have a thought? Leave comment on iTunes or http://www.garybembridge.com</itunes:summary></item>



<item>
<title>25 The Times Paywall and iPad App (marketing unleashed #25)</title>
<link>http://itunes.apple.com/gb/podcast/marketing-unleashed-podcast/id259723087</link> 
<description>4 reasons I like what The Times London and Murdoch is trying to do, and what I think marketers, advertisers and digital players can learn from it</description>
<category>Business</category>
<pubDate>Sun, 8 Aug 2010 09:00 GMT</pubDate>
<itunes:duration>00:06:30</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding Advertising Digital Internet brand Times iPad APP</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>4 reasons I like what The Times London and Murdoch is trying to do, and what I think marketers, advertisers and digital players can learn from it</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>4 reasons I like what The Times London and Murdoch is trying to do, and what I think marketers, advertisers and digital players can learn from it</itunes:summary></item>



<item>
<title>24 Brand Committment: harder than ever (marketing unleashed #24)</title>
<link>http://feeds.feedburner.com/uom</link> 
<description>People are committinglater. This trend to committ later and later generally has some big implications for brands. Find out what</description>
<category>Business</category>
<pubDate>Sun, 1 Aug 2010 09:00 GMT</pubDate>
<itunes:duration>00:05:30</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding Advertising Digital Internet brand</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>People are committinglater. This trend to committ later and later generally has some big implications for brands. Find out what</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>People are committinglater. This trend to committ later and later generally has some big implications for brands. Find out what</itunes:summary></item>





<item>
<title>23 Brand Names and Spades! (marketing unleashed #23)</title>
<link>http://feeds.feedburner.com/uom</link> 
<description>When it comes to brand names, when should you call a spade a spade?</description>
<category>Business</category>
<pubDate>sat, 26 Jun 2010 09:00 GMT</pubDate>
<itunes:duration>00:05:00</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding Advertising Digital Internet blog blogging blogger</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>When it comes to brand names, when should you call a spade a spade?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>When it comes to brand names, when should you call a spade a spade?</itunes:summary></item>



<item>
<title>22 Social Media and Leaders (marketing unleashed #22)</title>
<link>http://feeds.feedburner.com/uom</link> 
<description>time for every company leader to be active on social media?</description>
<category>Business</category>
<pubDate>sun, 20 Jun 2010 09:00 GMT</pubDate>
<itunes:duration>00:05:00</itunes:duration>
<enclosure length="5337000" type="audio/mpeg" url="http://www.podtrac.com/pts/redirect.mp3?http://www.bembridge.co.uk/022socialleaders.mp3"/>
<itunes:keywords>Marketing Advertising Branding Advertising Digital Internet blog blogging blogger</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>time for every company leader to be active on social media?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>time for every company leader to be active on social media?</itunes:summary></item>



<item>
<title>21 Order Winners Qualifiers Losers (marketing unleashed #21)</title>
<link>http://feeds.feedburner.com/uom</link> 
<description>Know what is really makes you competitive?</description>
<category>Business</category>
<pubDate>Sun, 13 Jun 2010 09:00 GMT</pubDate>
<itunes:duration>00:06:30</itunes:duration>
<enclosure length="5337000" type="audio/mpeg" url="http://www.podtrac.com/pts/redirect.mp3?http://www.bembridge.co.uk/021orderwinner.mp3"/>
<itunes:keywords>Marketing Advertising Branding management</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Know what is really makes you competitive?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Know what is really makes you competitive?</itunes:summary></item>


<item>
<title>20 Blogger Power (marketing unleashed #20)</title>
<link>http://feeds.feedburner.com/uom</link> 
<description>The growing influence of bloggers and what you should be doing</description>
<category>Business</category>
<pubDate>Fri, 14 May 2010 09:00 GMT</pubDate>
<itunes:duration>00:05:00</itunes:duration>
<enclosure length="5337000" type="audio/mpeg" url="http://www.podtrac.com/pts/redirect.mp3?http://www.bembridge.co.uk/20BloggerPower.mp3"/>
<itunes:keywords>Marketing Advertising Branding Advertising Digital Internet blog blogging blogger</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>The growing influence of bloggers and what you should be doing</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>The growing influence of bloggers and what you should be doing</itunes:summary></item>


<item>
<title>19 Apple iPhone, Steve Jobs and Porn (marketing unleashed #19)</title>
<link>http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=259723087</link> 
<description>What Steve Jobs view on porn on the iPhone teaches us on digital strategy</description>
<category>Business</category>
<pubDate>Sun, 9 May 2010 09:00 GMT</pubDate>
<itunes:duration>00:06:00</itunes:duration>
<enclosure length="5337000" type="audio/mpeg" url="http://www.podtrac.com/pts/redirect.mp3?http://www.bembridge.co.uk/19ApplePorn.mp3"/>
<itunes:keywords>Marketing Advertising Branding Advertising Digital Internet Apple iPad</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>What Steve Jobs view on porn on the iPhone teaches us on digital strategy</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What Steve Jobs view on porn on the iPhone teaches us on digital strategy</itunes:summary></item>


<item>
<title>18 Doom and Gloom. Time to be positive? (Marketing Unleashed #18)</title>
<link>http://itunes.apple.com/podcast/marketing-unleashed-podcast/id259723087</link> 
<description>Why all the doom and gloom in ads. Time to be more positive?</description>
<category>Business</category>
<pubDate>Fri, 30 Apr 2010 09:00 GMT</pubDate>
<itunes:duration>00:05:00</itunes:duration>
<enclosure length="5337000" type="audio/mpeg" url="http://www.podtrac.com/pts/redirect.mp3?http://www.bembridge.co.uk/18DoomandGloom.mp3"/>
<itunes:keywords>Marketing Advertising Branding Advertising </itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Why all the doom and gloom in ads. Time to be more positive?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Why all the doom and gloom in ads. Time to be more positive?</itunes:summary></item>


<item>
<title>17 UK Election: crowd sourcing creative? (Marketing Unleashed: 17)</title>
<link>http://www.garybembridge.com/2010/04/spoofs-and-crowd-sourcing-creative-work.html</link> 
<description>How the UK election 2010 seems to be crowd sourcing creative!</description>
<category>Business</category>
<pubDate>Fri, 23 Apr 2010 09:00 GMT</pubDate>
<itunes:duration>00:05:00</itunes:duration>
<enclosure length="5337000" type="audio/mpeg" url="http://www.podtrac.com/pts/redirect.mp3?http://www.bembridge.co.uk/17election.mp3"/>
<itunes:keywords>Marketing Advertising Branding Advertising Digital Internet UK election crowd sourcing</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>How the UK election 2010 seems to be crowd sourcing creative!</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>How the UK election 2010 seems to be crowd sourcing creative!</itunes:summary></item>


<item>
<title>16 Apple iPad: Who For? What for? (Marketing Unleashed: 16)</title>
<link>http://www.garybembridge.com</link> 
<description>All is now clear when it comes to the user and use of the iPad</description>
<category>Business</category>
<pubDate>Fri, 16 Apr 2010 09:00 GMT</pubDate>
<itunes:duration>00:05:00</itunes:duration>
<enclosure length="5337000" type="audio/mpeg" url="http://www.podtrac.com/pts/redirect.mp3?http://www.bembridge.co.uk/16Ipad.mp3"/>
<itunes:keywords>Marketing Advertising Branding Advertising Digital Internet Apple iPad</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>All is now clear when it comes to the user and use of the iPad</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>All is now clear when it comes to the user and use of the iPad</itunes:summary></item>



<item>
<title>15 Ten Digital Fundamentals (Marketing Unleashed: 15)</title>
<link>http://www.garybembridge.com</link> 
<description>Based on a talk I did for Richmond Events Digital Marketing Briefing Conference in LOndon</description>
<category>Business</category>
<pubDate>Sun, 28 Mar 2010 09:00 GMT</pubDate>
<itunes:duration>00:22:50</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding Advertising Digital Internet</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Based on a talk I did for Richmond Events Digital Marketing Briefing Conference in LOndon</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Based on a talk I did for Richmond Events Digital Marketing Briefing Conference in LOndon</itunes:summary></item>



<item>
<title>14 Creativity in Advertising (Marketing Unleashed: 14)</title>
<link>http://www.garybembridge.com</link> 
<description>Based on a talk I did for the World Advertising Research Center.</description>
<category>Business</category>
<pubDate>Sat, 20 Mar 2010 09:00 GMT</pubDate>
<itunes:duration>00:15:50</itunes:duration>
<enclosure length="5337000" type="audio/mpeg" url="http://www.podtrac.com/pts/redirect.mp3?http://www.bembridge.co.uk/14FiveThings.mp3"/>
<itunes:keywords>Marketing Advertising Branding Advertising</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Based on a talk I did for the World Advertising Research Center.</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Based on a talk I did for the World Advertising Research Center.</itunes:summary></item>


<item>
<title>13 Leaders do not follow (marketing unleashed: 13)</title>
<link>http://www.garybembridge.com/2007/09/leaders-do-not-follow-what-do-you-need.html</link> 
<description>If leaders do not follow, what do you need to do to lead?</description>
<category>Business</category>
<pubDate>Sat, 03 Nov 2007 12:00:00 GMT</pubDate>
<itunes:duration>00:08:50</itunes:duration>
<enclosure length="5337000" type="audio/mpeg" url="http://www.podtrac.com/pts/redirect.mp3?http://www.mytravelreviews.co.uk/UOM13.mp3"/>
<itunes:keywords>Marketing Advertising Branding</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>If leaders do not follow, what do you need to do to lead?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>If leaders do not follow, what do you need to do to lead?</itunes:summary></item>


<item>
<title>12 Ten things you wish you had known 10 years ago (marketing unleashed: 12)</title>
<link>http://www.garybembridge.com/2007/09/magliano.html</link> 
<description>What 10 things should have known 10 years ago to be a better marketer?</description>
<category>Business</category>
<pubDate>Sat, 27 Oct 2007 12:00:00 GMT</pubDate>
<itunes:duration>00:12:30</itunes:duration>
<enclosure length="5337000" type="audio/mpeg" url="http://www.podtrac.com/pts/redirect.mp3?http://www.mytravelreviews.co.uk/UOM12.mp3"/>
<itunes:keywords>Marketing Advertising Branding</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>What 10 things should have known 10 years ago to be a better marketer?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What 10 things should have known 10 years ago to be a better marketer?</itunes:summary></item>


<item>
<title>11 Ben and Jerry and Brand Beliefs (marketing unleashed: 11)</title>
<link>http://www.garybembridge.com/2007/09/ben-jerry-importance-of-having-brand.html</link> 
<description>What can we learn from Ben and Jerry and the role of having a brand belief?</description>
<category>Business</category>
<pubDate>Sat, 13 Oct 2007 12:00:00 GMT</pubDate>
<itunes:duration>00:09:30</itunes:duration>
<enclosure length="5337000" type="audio/mpeg" url="http://www.podtrac.com/pts/redirect.mp3?http://www.mytravelreviews.co.uk/UOM11.mp3"/>
<itunes:keywords>Marketing Advertising Branding ben jerry</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>What can we learn from Ben and Jerry and the role of having a brand belief?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What can we learn from Ben and Jerry and the role of having a brand belief?</itunes:summary></item>


<item>
<title>10 Lastminute.com (marketing unleashed: 10)</title>
<link>http://www.garybembridge.com/2007/09/lastminutecom-what-one-marketer-learnt.html</link> 
<description>What can we learn from the an online versus traditional business about marketing?</description>
<category>Business</category>
<pubDate>Fri, 05 Oct 2007 12:00:00 GMT</pubDate>
<itunes:duration>00:09:30</itunes:duration>
<enclosure length="5337000" type="audio/mpeg" url="http://www.podtrac.com/pts/redirect.mp3?http://www.mytravelreviews.co.uk/UOM10.mp3"/>
<itunes:keywords>Marketing Advertising Branding Lastminue</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>What can we learn from the an online versus traditional business about marketing?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What can we learn from the an online versus traditional business about marketing?</itunes:summary></item>


<item>
<title>09: Subway Fast Food Chain</title>
<link>http://www.garybembridge.com/2007/09/subway-more-than-just-fast-food-great.html</link> 
<description>What can we learn from the fast food chain Subway about marketing?</description>
<category>Business</category>
<pubDate>Fri, 28 Sep 2007 12:00:00 GMT</pubDate>
<itunes:duration>00:05:45</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding Subway</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>What can we learn from the fast food chain Subway about marketing?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What can we learn from the fast food chain Subway about marketing?</itunes:summary></item>


<item>
<title>08: What makes you different? A talk at Marketing Forum 2007</title>
<link>http://www.garybembridge.com/2007/09/different.html</link> 
<description>A talk that I did at Marketing Forum 2007 on how to make sure that you are different</description>
<category>Business</category>
<pubDate>Sun, 09 Sep 2007 09:00:00 GMT</pubDate>
<itunes:duration>00:40:49</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding Forum 2007</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>A talk that I did at Marketing Forum 2007 on how to make sure that you are different</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>A talk that I did at Marketing Forum 2007 on how to make sure that you are different</itunes:summary></item>


<item>
<title>07: Brand Integrity and L'Oreal, British Airways, Fisher Price and more</title>
<link>http://www.garybembridge.com/2007/07/loreal-admits-faking-it-in-their-ad.html</link> 
<description>What can we learn about brand integrity and its importance from recent transgressions?</description>
<category>Business</category>
<pubDate>Tue, 14 Aug 2007 09:00:00 GMT</pubDate>
<itunes:duration>00:14:54</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding LOreal BA Fisher price Brand Integrity</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>What can we learn about brand integrity and its importance from recent transgressions?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What can we learn about brand integrity and its importance from recent transgressions?</itunes:summary></item>



<item>
<title>06: Consumer versus Brand Experts Choice of Top Brands</title>
<link>http://www.garybembridge.com/2007/07/consumers-superbrands-2007-what-can-we.html</link> 
<description>What can we learn from what Consumers chose as their top rated brands versus Brand Experts' choice?</description>
<category>Business</category>
<pubDate>Fri, 03 Aug 2007 09:00:00 GMT</pubDate>
<itunes:duration>00:09:14</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding Superbrands Top 10 Brands</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>What can we learn from what Consumers chose as their top rated brands versus Brand Experts' choice?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What can we learn from what Consumers chose as their top rated brands versus Brand Experts' choice?</itunes:summary></item>


<item>
<title>05: Spice Girls. Iron lady. Osne Word Marketing</title>
<link>http://www.garybembridge.com/2007/07/marketing-with-one-word-best-way-to-be.html</link> 
<description>What can we learn from the Spice Girls and the Iron lady when it comes to marketing?</description>
<category>Business</category>
<pubDate>Mon, 30 Jul 2007 09:00:00 GMT</pubDate>
<itunes:duration>00:06:10</itunes:duration>
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<itunes:keywords>Marketing Advertising Branding Spice Girls Iron Lady Maurice Saatchi</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>What can we learn from the Spice Girls and the Iron lady when it comes to marketing?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What can we learn from the Spice Girls and the Iron lady when it comes to marketing?</itunes:summary></item>


<item>
<title>04: Facebook and MySpace</title>
<link>http://www.garybembridge.com/2007/07/facebook-applications-what-can-we-learn_17.html</link> 
<description>What can we learn from what applications will work for users of Facebook and MySpace?</description>
<category>Business</category>
<pubDate>Sun, 22 Jul 2007 09:00:00 GMT</pubDate>
<itunes:duration>00:12:16</itunes:duration>
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<itunes:keywords>Marketing Advertising Facebook MySpace Bebo</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>What can we learn from what applications will work for users of Facebook and MySpace?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What can we learn from what applications will work for users of Facebook and MySpace?</itunes:summary></item>


<item>
<title>03: Spoof Commercials and User Generated Ads</title>
<link>http://www.garybembridge.com/2007/07/what-can-we-learn-from-advertising.html</link> 
<description>What can we learn from user generated ad spoofs?</description>
<category>Business</category>
<pubDate>Wed, 11 Jul 2007 09:00:00 EST</pubDate>
<itunes:duration>00:13:23</itunes:duration>
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<itunes:keywords>Marketing Advertising Ads Communication Promotion PR Online Commercials Tv Radio Print Magazines Creative Spoof Ads</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>What can we learn from user generated ad spoofs?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What can we learn from user generated ad spoofs?</itunes:summary></item>



<item>
<title>02: Dove Real Beauty Evolution</title>
<link>http://www.garybembridge.com/2007/06/what-can-we-learn-from-evolution.html</link> 
<description>What can we learn from Dove Evolution winning at Cannes 2007?</description>
<category>Business</category>
<pubDate>Fri, 06 Jul 2007 09:00:00 EST</pubDate>
<itunes:duration>00:05:50</itunes:duration>
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<itunes:keywords>Marketing Advertising Ads Communication Promotion PR Online Commercials Tv Radio Print Magazines Creative Unilever Dove Real Beauty Evolution cannes</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>What can we learn from Dove Evolution winning at Cannes 2007?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What can we learn from Dove Evolution winning at Cannes 2007?</itunes:summary></item>


<item>
<title>01: Unleashed On Marketing: What does it mean?</title>
<link>http://www.garybembridge.com/2007/06/who-is-gary-bembridge-and-why-is-he.html</link> 
<description>Who is Gary Bembridge? What is Unleashed on Marketing?</description>
<category>Business</category>
<pubDate>Sun, 17 Jun 2007 09:00:00 EST</pubDate>
<itunes:duration>00:02:25</itunes:duration>
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<itunes:keywords>Marketing Advertising Ads Communication Promotion PR Online Commercials Tv Radio Print Magazines Creative</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><itunes:explicit>no</itunes:explicit><itunes:subtitle>Who is Gary Bembridge? What is Unleashed on Marketing?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Who is Gary Bembridge? What is Unleashed on Marketing?</itunes:summary></item>





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