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<channel>


<title>Unleashed On Marketing Podcast (with Gary Bembridge)</title>

<link>http://www.garybembridge.com</link>
<description>Gary Bembridge, the Vice President Beauty Care for Johnson and Johnson gets unleashed on marketing using over 25 years global marketing experience to look at what we can learn from a new trend, marketing or advertising campaign. Listen and then join the debate by visting garybembridge.com and add your thoughts and comments to the issues raised in the podcast. While there, why not sign up for updates to the regular Unleashed on Marketing blog</description>
<category>Business</category>
<itunes:author>Gary Bembridge</itunes:author>


<itunes:keywords>Marketing,Advertising,Ads,Communication,Promotion,PR,Online,Commercials,Tv,Radio,Print,Magazines,Creative</itunes:keywords>



 <image>
 <title>Unleashed on Marketing</title>
 <url>http://www.bembridge.co.uk/images/UOMlogo.jpg</url>
 <link>http://www.garybembridge.com</link>
 <width>144</width>
 <height>144</height>
 </image>


<language>en-us</language>
<copyright>gary bembridge 2007</copyright>
<lastBuildDate>Sat, 03 Nov 2007 09:00:00 GMT</lastBuildDate>
<webMaster>gary@bembridge.co.uk</webMaster>
<ttl>1</ttl>

<media:copyright>gary bembridge 2007</media:copyright><media:thumbnail url="http://www.bembridge.co.uk/images/Unleashed.podcast_small.jpg" /><media:keywords>Marketing,Advertising,Ads,Communication,Promotion,PR,Online,Commercials,Tv,Radio,Print,Magazines,Creative</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Management &amp; Marketing</media:category><itunes:owner><itunes:email>gary@bembridge.co.uk</itunes:email><itunes:name>Gary Bembridge</itunes:name></itunes:owner><itunes:explicit>no</itunes:explicit><itunes:image href="http://www.bembridge.co.uk/images/Unleashed.podcast_small.jpg" /><itunes:subtitle>Gary Bembridge, Vice President f Beauty Care at Johnson and Johnson, uses over 25 years global marketing experience to look at what we can learn from new trends, marketing or advertising campaigns. Listen and then join the debate by visting garybembridge.</itunes:subtitle><itunes:summary>Gary Bembridge, Vice President f Beauty Care at Johnson and Johnson, uses over 25 years global marketing experience to look at what we can learn from new trends, marketing or advertising campaigns. Listen and then join the debate by visting garybembridge.com and add your thoughts and comments to the issues raised in the podcast. While there, why not sign up for updates to the regular Unleashed on Marketing blog.</itunes:summary><itunes:category text="Business"><itunes:category text="Management &amp; Marketing" /></itunes:category><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/UOM" type="application/rss+xml" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item>
<title>013: Leaders do not follow</title>
<link>http://feedproxy.google.com/~r/UOM/~3/THLMkecE2_E/leaders-do-not-follow-what-do-you-need.html</link> 
<description>If leaders do not follow, what do you need to do to lead?
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/kB3LXf04Mp-EroDsvziJqO7eSIA/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/kB3LXf04Mp-EroDsvziJqO7eSIA/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/kB3LXf04Mp-EroDsvziJqO7eSIA/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/kB3LXf04Mp-EroDsvziJqO7eSIA/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/UOM?a=THLMkecE2_E:jH_ClL7Uutc:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=THLMkecE2_E:jH_ClL7Uutc:63t7Ie-LG7Y"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=63t7Ie-LG7Y" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=THLMkecE2_E:jH_ClL7Uutc:wF9xT3WuBAs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=THLMkecE2_E:jH_ClL7Uutc:wF9xT3WuBAs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=THLMkecE2_E:jH_ClL7Uutc:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=THLMkecE2_E:jH_ClL7Uutc:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=THLMkecE2_E:jH_ClL7Uutc:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=THLMkecE2_E:jH_ClL7Uutc:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=THLMkecE2_E:jH_ClL7Uutc:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=THLMkecE2_E:jH_ClL7Uutc:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=THLMkecE2_E:jH_ClL7Uutc:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/UOM/~4/THLMkecE2_E" height="1" width="1"/&gt;</description>
<category>Business</category>
<pubDate>Sat, 03 Nov 2007 12:00:00 GMT</pubDate>
<itunes:duration>00:08:50</itunes:duration>

<itunes:keywords>Marketing Advertising Branding</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><media:content url="http://feedproxy.google.com/~r/UOM/~5/XAwupXjugYY/redirect.mp3" fileSize="5337000" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>If leaders do not follow, what do you need to do to lead?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>If leaders do not follow, what do you need to do to lead?</itunes:summary><feedburner:origLink>http://www.garybembridge.com/2007/09/leaders-do-not-follow-what-do-you-need.html</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/UOM/~5/XAwupXjugYY/redirect.mp3" length="5337000" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3?http://www.mytravelreviews.co.uk/UOM13.mp3</feedburner:origEnclosureLink></item>


<item>
<title>012: 10 things you wish you had known 10 years ago</title>
<link>http://feedproxy.google.com/~r/UOM/~3/VqyjNxyPrXA/magliano.html</link> 
<description>What 10 things should have known 10 years ago to be a better marketer?
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/_e1hyQ1OW_7jUoiuvXIP7PaHFY8/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/_e1hyQ1OW_7jUoiuvXIP7PaHFY8/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/_e1hyQ1OW_7jUoiuvXIP7PaHFY8/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/_e1hyQ1OW_7jUoiuvXIP7PaHFY8/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/UOM?a=VqyjNxyPrXA:de9cQ9E0-Po:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=VqyjNxyPrXA:de9cQ9E0-Po:63t7Ie-LG7Y"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=63t7Ie-LG7Y" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=VqyjNxyPrXA:de9cQ9E0-Po:wF9xT3WuBAs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=VqyjNxyPrXA:de9cQ9E0-Po:wF9xT3WuBAs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=VqyjNxyPrXA:de9cQ9E0-Po:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=VqyjNxyPrXA:de9cQ9E0-Po:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=VqyjNxyPrXA:de9cQ9E0-Po:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=VqyjNxyPrXA:de9cQ9E0-Po:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=VqyjNxyPrXA:de9cQ9E0-Po:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=VqyjNxyPrXA:de9cQ9E0-Po:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=VqyjNxyPrXA:de9cQ9E0-Po:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/UOM/~4/VqyjNxyPrXA" height="1" width="1"/&gt;</description>
<category>Business</category>
<pubDate>Sat, 27 Oct 2007 12:00:00 GMT</pubDate>
<itunes:duration>00:12:30</itunes:duration>

<itunes:keywords>Marketing Advertising Branding</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><media:content url="http://feedproxy.google.com/~r/UOM/~5/w3X2JVQ0kQw/redirect.mp3" fileSize="5337000" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>What 10 things should have known 10 years ago to be a better marketer?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What 10 things should have known 10 years ago to be a better marketer?</itunes:summary><feedburner:origLink>http://www.garybembridge.com/2007/09/magliano.html</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/UOM/~5/w3X2JVQ0kQw/redirect.mp3" length="5337000" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3?http://www.mytravelreviews.co.uk/UOM12.mp3</feedburner:origEnclosureLink></item>


<item>
<title>011: Ben and Jerry and Brand Beliefs</title>
<link>http://feedproxy.google.com/~r/UOM/~3/AGwEDso31l4/ben-jerry-importance-of-having-brand.html</link> 
<description>What can we learn from Ben and Jerry and the role of having a brand belief?
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/2rG9Brda6PxstwVcX2Z8vTDVbho/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/2rG9Brda6PxstwVcX2Z8vTDVbho/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/2rG9Brda6PxstwVcX2Z8vTDVbho/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/2rG9Brda6PxstwVcX2Z8vTDVbho/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/UOM?a=AGwEDso31l4:hD94HAOEIa0:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=AGwEDso31l4:hD94HAOEIa0:63t7Ie-LG7Y"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=63t7Ie-LG7Y" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=AGwEDso31l4:hD94HAOEIa0:wF9xT3WuBAs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=AGwEDso31l4:hD94HAOEIa0:wF9xT3WuBAs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=AGwEDso31l4:hD94HAOEIa0:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=AGwEDso31l4:hD94HAOEIa0:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=AGwEDso31l4:hD94HAOEIa0:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=AGwEDso31l4:hD94HAOEIa0:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=AGwEDso31l4:hD94HAOEIa0:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=AGwEDso31l4:hD94HAOEIa0:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=AGwEDso31l4:hD94HAOEIa0:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/UOM/~4/AGwEDso31l4" height="1" width="1"/&gt;</description>
<category>Business</category>
<pubDate>Sat, 13 Oct 2007 12:00:00 GMT</pubDate>
<itunes:duration>00:09:30</itunes:duration>

<itunes:keywords>Marketing Advertising Branding ben jerry</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><media:content url="http://feedproxy.google.com/~r/UOM/~5/1CYljxLubno/redirect.mp3" fileSize="5337000" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>What can we learn from Ben and Jerry and the role of having a brand belief?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What can we learn from Ben and Jerry and the role of having a brand belief?</itunes:summary><feedburner:origLink>http://www.garybembridge.com/2007/09/ben-jerry-importance-of-having-brand.html</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/UOM/~5/1CYljxLubno/redirect.mp3" length="5337000" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3?http://www.mytravelreviews.co.uk/UOM11.mp3</feedburner:origEnclosureLink></item>


<item>
<title>010: Lastminute.com</title>
<link>http://feedproxy.google.com/~r/UOM/~3/yPO2F-EVdRY/lastminutecom-what-one-marketer-learnt.html</link> 
<description>What can we learn from the an online versus traditional business about marketing?
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/e-wc2vA__drRgrKz8MBlKOh4faI/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/e-wc2vA__drRgrKz8MBlKOh4faI/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/e-wc2vA__drRgrKz8MBlKOh4faI/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/e-wc2vA__drRgrKz8MBlKOh4faI/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/UOM?a=yPO2F-EVdRY:gBorr5m5ZXE:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=yPO2F-EVdRY:gBorr5m5ZXE:63t7Ie-LG7Y"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=63t7Ie-LG7Y" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=yPO2F-EVdRY:gBorr5m5ZXE:wF9xT3WuBAs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=yPO2F-EVdRY:gBorr5m5ZXE:wF9xT3WuBAs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=yPO2F-EVdRY:gBorr5m5ZXE:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=yPO2F-EVdRY:gBorr5m5ZXE:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=yPO2F-EVdRY:gBorr5m5ZXE:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=yPO2F-EVdRY:gBorr5m5ZXE:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=yPO2F-EVdRY:gBorr5m5ZXE:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=yPO2F-EVdRY:gBorr5m5ZXE:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=yPO2F-EVdRY:gBorr5m5ZXE:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/UOM/~4/yPO2F-EVdRY" height="1" width="1"/&gt;</description>
<category>Business</category>
<pubDate>Fri, 05 Oct 2007 12:00:00 GMT</pubDate>
<itunes:duration>00:09:30</itunes:duration>

<itunes:keywords>Marketing Advertising Branding Lastminue</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><media:content url="http://feedproxy.google.com/~r/UOM/~5/Zb5X7svizyY/redirect.mp3" fileSize="5337000" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>What can we learn from the an online versus traditional business about marketing?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What can we learn from the an online versus traditional business about marketing?</itunes:summary><feedburner:origLink>http://www.garybembridge.com/2007/09/lastminutecom-what-one-marketer-learnt.html</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/UOM/~5/Zb5X7svizyY/redirect.mp3" length="5337000" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3?http://www.mytravelreviews.co.uk/UOM10.mp3</feedburner:origEnclosureLink></item>


<item>
<title>009: Subway Fast Food Chain</title>
<link>http://feedproxy.google.com/~r/UOM/~3/aQJrGX6w07Y/subway-more-than-just-fast-food-great.html</link> 
<description>What can we learn from the fast food chain Subway about marketing?
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/laS-kMmx_jMem0JhkaYBF5_3TWU/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/laS-kMmx_jMem0JhkaYBF5_3TWU/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/laS-kMmx_jMem0JhkaYBF5_3TWU/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/laS-kMmx_jMem0JhkaYBF5_3TWU/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/UOM?a=aQJrGX6w07Y:gqx4AQvwQFs:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=aQJrGX6w07Y:gqx4AQvwQFs:63t7Ie-LG7Y"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=63t7Ie-LG7Y" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=aQJrGX6w07Y:gqx4AQvwQFs:wF9xT3WuBAs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=aQJrGX6w07Y:gqx4AQvwQFs:wF9xT3WuBAs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=aQJrGX6w07Y:gqx4AQvwQFs:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=aQJrGX6w07Y:gqx4AQvwQFs:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=aQJrGX6w07Y:gqx4AQvwQFs:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=aQJrGX6w07Y:gqx4AQvwQFs:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=aQJrGX6w07Y:gqx4AQvwQFs:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=aQJrGX6w07Y:gqx4AQvwQFs:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=aQJrGX6w07Y:gqx4AQvwQFs:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/UOM/~4/aQJrGX6w07Y" height="1" width="1"/&gt;</description>
<category>Business</category>
<pubDate>Fri, 28 Sep 2007 12:00:00 GMT</pubDate>
<itunes:duration>00:05:45</itunes:duration>

<itunes:keywords>Marketing Advertising Branding Subway</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><media:content url="http://feedproxy.google.com/~r/UOM/~5/CGKaj_8MlA8/redirect.mp3" fileSize="5337000" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>What can we learn from the fast food chain Subway about marketing?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What can we learn from the fast food chain Subway about marketing?</itunes:summary><feedburner:origLink>http://www.garybembridge.com/2007/09/subway-more-than-just-fast-food-great.html</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/UOM/~5/CGKaj_8MlA8/redirect.mp3" length="5337000" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3?http://www.mytravelreviews.co.uk/UOM09.mp3</feedburner:origEnclosureLink></item>


<item>
<title>008: What makes you different? A talk at Marketing Forum 2007</title>
<link>http://feedproxy.google.com/~r/UOM/~3/Eto1lN6pSZ8/different.html</link> 
<description>A talk that I did at Marketing Forum 2007 on how to make sure that you are different
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/ADOqIZIxPl2iA_mi-FZEGzzXpbI/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/ADOqIZIxPl2iA_mi-FZEGzzXpbI/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/ADOqIZIxPl2iA_mi-FZEGzzXpbI/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/ADOqIZIxPl2iA_mi-FZEGzzXpbI/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/UOM?a=Eto1lN6pSZ8:Hrx3lgq8P3A:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=Eto1lN6pSZ8:Hrx3lgq8P3A:63t7Ie-LG7Y"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=63t7Ie-LG7Y" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=Eto1lN6pSZ8:Hrx3lgq8P3A:wF9xT3WuBAs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=Eto1lN6pSZ8:Hrx3lgq8P3A:wF9xT3WuBAs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=Eto1lN6pSZ8:Hrx3lgq8P3A:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=Eto1lN6pSZ8:Hrx3lgq8P3A:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=Eto1lN6pSZ8:Hrx3lgq8P3A:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=Eto1lN6pSZ8:Hrx3lgq8P3A:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=Eto1lN6pSZ8:Hrx3lgq8P3A:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=Eto1lN6pSZ8:Hrx3lgq8P3A:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=Eto1lN6pSZ8:Hrx3lgq8P3A:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/UOM/~4/Eto1lN6pSZ8" height="1" width="1"/&gt;</description>
<category>Business</category>
<pubDate>Sun, 09 Sep 2007 09:00:00 GMT</pubDate>
<itunes:duration>00:40:49</itunes:duration>

<itunes:keywords>Marketing Advertising Branding Forum 2007</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><media:content url="http://feedproxy.google.com/~r/UOM/~5/ixSbZ9nhlNQ/redirect.mp3" fileSize="39354368" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>A talk that I did at Marketing Forum 2007 on how to make sure that you are different</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>A talk that I did at Marketing Forum 2007 on how to make sure that you are different</itunes:summary><feedburner:origLink>http://www.garybembridge.com/2007/09/different.html</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/UOM/~5/ixSbZ9nhlNQ/redirect.mp3" length="39354368" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3?http://www.mytravelreviews.co.uk/UOM08.mp3</feedburner:origEnclosureLink></item>


<item>
<title>007: Brand Integrity and L'Oreal, British Airways, Fisher Price and more</title>
<link>http://feedproxy.google.com/~r/UOM/~3/fRW2y2oRLN0/loreal-admits-faking-it-in-their-ad.html</link> 
<description>What can we learn about brand integrity and its importance from recent transgressions?
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/3sJ74obDGOzWdUbbqEeGS0u5rZ8/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/3sJ74obDGOzWdUbbqEeGS0u5rZ8/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/3sJ74obDGOzWdUbbqEeGS0u5rZ8/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/3sJ74obDGOzWdUbbqEeGS0u5rZ8/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/UOM?a=fRW2y2oRLN0:PWINgS8Ogtc:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=fRW2y2oRLN0:PWINgS8Ogtc:63t7Ie-LG7Y"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=63t7Ie-LG7Y" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=fRW2y2oRLN0:PWINgS8Ogtc:wF9xT3WuBAs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=fRW2y2oRLN0:PWINgS8Ogtc:wF9xT3WuBAs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=fRW2y2oRLN0:PWINgS8Ogtc:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=fRW2y2oRLN0:PWINgS8Ogtc:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=fRW2y2oRLN0:PWINgS8Ogtc:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=fRW2y2oRLN0:PWINgS8Ogtc:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=fRW2y2oRLN0:PWINgS8Ogtc:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=fRW2y2oRLN0:PWINgS8Ogtc:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=fRW2y2oRLN0:PWINgS8Ogtc:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/UOM/~4/fRW2y2oRLN0" height="1" width="1"/&gt;</description>
<category>Business</category>
<pubDate>Tue, 14 Aug 2007 09:00:00 GMT</pubDate>
<itunes:duration>00:14:54</itunes:duration>

<itunes:keywords>Marketing Advertising Branding LOreal BA Fisher price Brand Integrity</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><media:content url="http://feedproxy.google.com/~r/UOM/~5/c8_jQnfRxE0/redirect.mp3" fileSize="14361965" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>What can we learn about brand integrity and its importance from recent transgressions?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What can we learn about brand integrity and its importance from recent transgressions?</itunes:summary><feedburner:origLink>http://www.garybembridge.com/2007/07/loreal-admits-faking-it-in-their-ad.html</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/UOM/~5/c8_jQnfRxE0/redirect.mp3" length="14361965" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3?http://www.mytravelreviews.co.uk/UOM07.mp3</feedburner:origEnclosureLink></item>



<item>
<title>006: Consumer versus Brand Experts Choice of Top Brands</title>
<link>http://feedproxy.google.com/~r/UOM/~3/Ps1Wpqxnpe8/consumers-superbrands-2007-what-can-we.html</link> 
<description>What can we learn from what Consumers chose as their top rated brands versus Brand Experts' choice?
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/bUkSxG9gPTlbXCEsduNS2uORxo4/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/bUkSxG9gPTlbXCEsduNS2uORxo4/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/bUkSxG9gPTlbXCEsduNS2uORxo4/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/bUkSxG9gPTlbXCEsduNS2uORxo4/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/UOM?a=Ps1Wpqxnpe8:uH7owUPy3AQ:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=Ps1Wpqxnpe8:uH7owUPy3AQ:63t7Ie-LG7Y"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=63t7Ie-LG7Y" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=Ps1Wpqxnpe8:uH7owUPy3AQ:wF9xT3WuBAs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=Ps1Wpqxnpe8:uH7owUPy3AQ:wF9xT3WuBAs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=Ps1Wpqxnpe8:uH7owUPy3AQ:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=Ps1Wpqxnpe8:uH7owUPy3AQ:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=Ps1Wpqxnpe8:uH7owUPy3AQ:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=Ps1Wpqxnpe8:uH7owUPy3AQ:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=Ps1Wpqxnpe8:uH7owUPy3AQ:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=Ps1Wpqxnpe8:uH7owUPy3AQ:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=Ps1Wpqxnpe8:uH7owUPy3AQ:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/UOM/~4/Ps1Wpqxnpe8" height="1" width="1"/&gt;</description>
<category>Business</category>
<pubDate>Fri, 03 Aug 2007 09:00:00 GMT</pubDate>
<itunes:duration>00:09:14</itunes:duration>

<itunes:keywords>Marketing Advertising Branding Superbrands Top 10 Brands</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><media:content url="http://feedproxy.google.com/~r/UOM/~5/KBsjdoEiOWU/redirect.mp3" fileSize="5967872" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>What can we learn from what Consumers chose as their top rated brands versus Brand Experts' choice?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What can we learn from what Consumers chose as their top rated brands versus Brand Experts' choice?</itunes:summary><feedburner:origLink>http://www.garybembridge.com/2007/07/consumers-superbrands-2007-what-can-we.html</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/UOM/~5/KBsjdoEiOWU/redirect.mp3" length="5967872" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3?http://www.mytravelreviews.co.uk/UOM06.mp3</feedburner:origEnclosureLink></item>


<item>
<title>005: Spice Girls, the Iron lady and One Word Marketing</title>
<link>http://feedproxy.google.com/~r/UOM/~3/U1-MH_AFI18/marketing-with-one-word-best-way-to-be.html</link> 
<description>What can we learn from the Spice Girls and the Iron lady when it comes to marketing?
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/RDGP2uRdrd83AeUJPhMfc6JheNc/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/RDGP2uRdrd83AeUJPhMfc6JheNc/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/RDGP2uRdrd83AeUJPhMfc6JheNc/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/RDGP2uRdrd83AeUJPhMfc6JheNc/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/UOM?a=U1-MH_AFI18:xyIOLxh59xY:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=U1-MH_AFI18:xyIOLxh59xY:63t7Ie-LG7Y"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=63t7Ie-LG7Y" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=U1-MH_AFI18:xyIOLxh59xY:wF9xT3WuBAs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=U1-MH_AFI18:xyIOLxh59xY:wF9xT3WuBAs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=U1-MH_AFI18:xyIOLxh59xY:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=U1-MH_AFI18:xyIOLxh59xY:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=U1-MH_AFI18:xyIOLxh59xY:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=U1-MH_AFI18:xyIOLxh59xY:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=U1-MH_AFI18:xyIOLxh59xY:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=U1-MH_AFI18:xyIOLxh59xY:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=U1-MH_AFI18:xyIOLxh59xY:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/UOM/~4/U1-MH_AFI18" height="1" width="1"/&gt;</description>
<category>Business</category>
<pubDate>Mon, 30 Jul 2007 09:00:00 GMT</pubDate>
<itunes:duration>00:06:10</itunes:duration>

<itunes:keywords>Marketing Advertising Branding Spice Girls Iron Lady Maurice Saatchi</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><media:content url="http://feedproxy.google.com/~r/UOM/~5/Tj1cxiRhKmA/redirect.mp3" fileSize="5967872" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>What can we learn from the Spice Girls and the Iron lady when it comes to marketing?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What can we learn from the Spice Girls and the Iron lady when it comes to marketing?</itunes:summary><feedburner:origLink>http://www.garybembridge.com/2007/07/marketing-with-one-word-best-way-to-be.html</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/UOM/~5/Tj1cxiRhKmA/redirect.mp3" length="5967872" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3?http://www.mytravelreviews.co.uk/UOM05.mp3</feedburner:origEnclosureLink></item>


<item>
<title>004: Facebook and MySpace</title>
<link>http://feedproxy.google.com/~r/UOM/~3/FnpMsUzFgIE/facebook-applications-what-can-we-learn_17.html</link> 
<description>What can we learn from what applications will work for users of Facebook and MySpace?
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/Qcgja_wluSQi3WENVxTzdQjqvnY/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/Qcgja_wluSQi3WENVxTzdQjqvnY/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/Qcgja_wluSQi3WENVxTzdQjqvnY/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/Qcgja_wluSQi3WENVxTzdQjqvnY/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/UOM?a=FnpMsUzFgIE:0VGPBHUOsXc:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=FnpMsUzFgIE:0VGPBHUOsXc:63t7Ie-LG7Y"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=63t7Ie-LG7Y" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=FnpMsUzFgIE:0VGPBHUOsXc:wF9xT3WuBAs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=FnpMsUzFgIE:0VGPBHUOsXc:wF9xT3WuBAs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=FnpMsUzFgIE:0VGPBHUOsXc:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=FnpMsUzFgIE:0VGPBHUOsXc:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=FnpMsUzFgIE:0VGPBHUOsXc:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=FnpMsUzFgIE:0VGPBHUOsXc:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=FnpMsUzFgIE:0VGPBHUOsXc:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=FnpMsUzFgIE:0VGPBHUOsXc:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=FnpMsUzFgIE:0VGPBHUOsXc:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/UOM/~4/FnpMsUzFgIE" height="1" width="1"/&gt;</description>
<category>Business</category>
<pubDate>Sun, 22 Jul 2007 09:00:00 GMT</pubDate>
<itunes:duration>00:12:16</itunes:duration>

<itunes:keywords>Marketing Advertising Facebook MySpace Bebo</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><media:content url="http://feedproxy.google.com/~r/UOM/~5/D7NacF6gjh8/redirect.mp3" fileSize="11825152" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>What can we learn from what applications will work for users of Facebook and MySpace?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What can we learn from what applications will work for users of Facebook and MySpace?</itunes:summary><feedburner:origLink>http://www.garybembridge.com/2007/07/facebook-applications-what-can-we-learn_17.html</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/UOM/~5/D7NacF6gjh8/redirect.mp3" length="11825152" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3?http://www.mytravelreviews.co.uk/UOM04.mp3</feedburner:origEnclosureLink></item>


<item>
<title>003: Spoof Commercials and User Generated Ads</title>
<link>http://feedproxy.google.com/~r/UOM/~3/hYh4mX3j08E/what-can-we-learn-from-advertising.html</link> 
<description>What can we learn from user generated ad spoofs?
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/KMV1aKsdddiHM9_ZxOU2b2ie1mw/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/KMV1aKsdddiHM9_ZxOU2b2ie1mw/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/KMV1aKsdddiHM9_ZxOU2b2ie1mw/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/KMV1aKsdddiHM9_ZxOU2b2ie1mw/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/UOM?a=hYh4mX3j08E:l_uYe2ye-NM:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=hYh4mX3j08E:l_uYe2ye-NM:63t7Ie-LG7Y"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=63t7Ie-LG7Y" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=hYh4mX3j08E:l_uYe2ye-NM:wF9xT3WuBAs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=hYh4mX3j08E:l_uYe2ye-NM:wF9xT3WuBAs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=hYh4mX3j08E:l_uYe2ye-NM:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=hYh4mX3j08E:l_uYe2ye-NM:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=hYh4mX3j08E:l_uYe2ye-NM:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=hYh4mX3j08E:l_uYe2ye-NM:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=hYh4mX3j08E:l_uYe2ye-NM:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=hYh4mX3j08E:l_uYe2ye-NM:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=hYh4mX3j08E:l_uYe2ye-NM:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/UOM/~4/hYh4mX3j08E" height="1" width="1"/&gt;</description>
<category>Business</category>
<pubDate>Wed, 11 Jul 2007 09:00:00 EST</pubDate>
<itunes:duration>00:13:23</itunes:duration>

<itunes:keywords>Marketing Advertising Ads Communication Promotion PR Online Commercials Tv Radio Print Magazines Creative Spoof Ads</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><media:content url="http://feedproxy.google.com/~r/UOM/~5/oflcVpGcnfA/redirect.mp3" fileSize="12890112" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>What can we learn from user generated ad spoofs?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What can we learn from user generated ad spoofs?</itunes:summary><feedburner:origLink>http://www.garybembridge.com/2007/07/what-can-we-learn-from-advertising.html</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/UOM/~5/oflcVpGcnfA/redirect.mp3" length="12890112" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3?http://www.mytravelreviews.co.uk/UOM03.mp3</feedburner:origEnclosureLink></item>



<item>
<title>002: Dove Real Beauty Evolution</title>
<link>http://feedproxy.google.com/~r/UOM/~3/-o5W2vpurdQ/what-can-we-learn-from-evolution.html</link> 
<description>What can we learn from Dove Evolution winning at Cannes 2007?
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/2yQb1nRyyhIre9g_It_BncXqstg/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/2yQb1nRyyhIre9g_It_BncXqstg/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/2yQb1nRyyhIre9g_It_BncXqstg/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/2yQb1nRyyhIre9g_It_BncXqstg/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/UOM?a=-o5W2vpurdQ:ddJ7Z8iTZQQ:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=-o5W2vpurdQ:ddJ7Z8iTZQQ:63t7Ie-LG7Y"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=63t7Ie-LG7Y" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=-o5W2vpurdQ:ddJ7Z8iTZQQ:wF9xT3WuBAs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=-o5W2vpurdQ:ddJ7Z8iTZQQ:wF9xT3WuBAs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=-o5W2vpurdQ:ddJ7Z8iTZQQ:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=-o5W2vpurdQ:ddJ7Z8iTZQQ:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=-o5W2vpurdQ:ddJ7Z8iTZQQ:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=-o5W2vpurdQ:ddJ7Z8iTZQQ:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=-o5W2vpurdQ:ddJ7Z8iTZQQ:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=-o5W2vpurdQ:ddJ7Z8iTZQQ:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=-o5W2vpurdQ:ddJ7Z8iTZQQ:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/UOM/~4/-o5W2vpurdQ" height="1" width="1"/&gt;</description>
<category>Business</category>
<pubDate>Fri, 06 Jul 2007 09:00:00 EST</pubDate>
<itunes:duration>00:05:50</itunes:duration>

<itunes:keywords>Marketing Advertising Ads Communication Promotion PR Online Commercials Tv Radio Print Magazines Creative Unilever Dove Real Beauty Evolution cannes</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><media:content url="http://feedproxy.google.com/~r/UOM/~5/ZQEj54nTK7o/redirect.mp3" fileSize="5608032" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>What can we learn from Dove Evolution winning at Cannes 2007?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>What can we learn from Dove Evolution winning at Cannes 2007?</itunes:summary><feedburner:origLink>http://www.garybembridge.com/2007/06/what-can-we-learn-from-evolution.html</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/UOM/~5/ZQEj54nTK7o/redirect.mp3" length="5608032" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3?http://www.mytravelreviews.co.uk/UOM02.mp3</feedburner:origEnclosureLink></item>


<item>
<title>001: Unleashed On Marketing: What does it mean?</title>
<link>http://feedproxy.google.com/~r/UOM/~3/4TlPF2f5nyg/who-is-gary-bembridge-and-why-is-he.html</link> 
<description>Who is Gary Bembridge? What is Unleashed on Marketing?
&lt;p&gt;&lt;a href="http://feedads.g.doubleclick.net/~a/tEhJfGd4rxMBE653szHyuVNRzww/0/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/tEhJfGd4rxMBE653szHyuVNRzww/0/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href="http://feedads.g.doubleclick.net/~a/tEhJfGd4rxMBE653szHyuVNRzww/1/da"&gt;&lt;img src="http://feedads.g.doubleclick.net/~a/tEhJfGd4rxMBE653szHyuVNRzww/1/di" border="0" ismap="true"&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;div class="feedflare"&gt;
&lt;a href="http://feeds.feedburner.com/~ff/UOM?a=4TlPF2f5nyg:3-MwBPtBi90:yIl2AUoC8zA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=yIl2AUoC8zA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=4TlPF2f5nyg:3-MwBPtBi90:63t7Ie-LG7Y"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=63t7Ie-LG7Y" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=4TlPF2f5nyg:3-MwBPtBi90:wF9xT3WuBAs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=4TlPF2f5nyg:3-MwBPtBi90:wF9xT3WuBAs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=4TlPF2f5nyg:3-MwBPtBi90:F7zBnMyn0Lo"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=4TlPF2f5nyg:3-MwBPtBi90:F7zBnMyn0Lo" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=4TlPF2f5nyg:3-MwBPtBi90:V_sGLiPBpWU"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?i=4TlPF2f5nyg:3-MwBPtBi90:V_sGLiPBpWU" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=4TlPF2f5nyg:3-MwBPtBi90:qj6IDK7rITs"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=qj6IDK7rITs" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=4TlPF2f5nyg:3-MwBPtBi90:7Q72WNTAKBA"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=7Q72WNTAKBA" border="0"&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href="http://feeds.feedburner.com/~ff/UOM?a=4TlPF2f5nyg:3-MwBPtBi90:dnMXMwOfBR0"&gt;&lt;img src="http://feeds.feedburner.com/~ff/UOM?d=dnMXMwOfBR0" border="0"&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src="http://feeds.feedburner.com/~r/UOM/~4/4TlPF2f5nyg" height="1" width="1"/&gt;</description>
<category>Business</category>
<pubDate>Sun, 17 Jun 2007 09:00:00 EST</pubDate>
<itunes:duration>00:02:25</itunes:duration>

<itunes:keywords>Marketing Advertising Ads Communication Promotion PR Online Commercials Tv Radio Print Magazines Creative</itunes:keywords>
<author>gary@bembridge.co.uk (Gary Bembridge)</author><media:content url="http://feedproxy.google.com/~r/UOM/~5/5M5oLEP7RgU/redirect.mp3" fileSize="2326528" type="audio/mpeg" /><itunes:explicit>no</itunes:explicit><itunes:subtitle>Who is Gary Bembridge? What is Unleashed on Marketing?</itunes:subtitle><itunes:author>Gary Bembridge</itunes:author><itunes:summary>Who is Gary Bembridge? What is Unleashed on Marketing?</itunes:summary><feedburner:origLink>http://www.garybembridge.com/2007/06/who-is-gary-bembridge-and-why-is-he.html</feedburner:origLink><enclosure url="http://feedproxy.google.com/~r/UOM/~5/5M5oLEP7RgU/redirect.mp3" length="2326528" type="audio/mpeg" /><feedburner:origEnclosureLink>http://www.podtrac.com/pts/redirect.mp3?http://www.mytravelreviews.co.uk/UOM01.mp3</feedburner:origEnclosureLink></item>





<media:credit role="author">Gary Bembridge</media:credit><media:rating>nonadult</media:rating></channel>

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