A few Martin LC Panels go a long way!  Produced by Martin Brinkerhoff, technical direction Production Glue, Video by CT, Production Electrician Sal Restuccia.  Programmer Matt Webb.  Lighting Design and by Greg Cohen / UVLD.

It was great to return to the Detroit show and, to paraphrase Twain, find that reports of its demise are highly exaggerated.  While a few boutique brands chose not to show in Detroit, the show was well populated and impressive.  Displays were a bit more modest than in the past and press events overall were much less extravagant than the heyday of a few years ago.  While walking the floor it was apparent that the economic downturn weighed heavily on the branding message of the manufacturers.  However, it was really encouraging to see how positive everyone felt about the future.  The doom and gloom of the past year was overshadowed by consistent messages about greener pastures ahead, both economically and environmentally.  The prevailing attitude from the workers to the manufacturers and even amongst our colleagues in the technical production business was that their is a light at the end of the tunnel and it just might not be the headlights of an oncoming train.

The handheld video doesn’t do it justice, of course.  But I think you can sense that it was pretty cool.

Martin Brinkerhoff produced the event and was the creative director.  And the creative ROCKED.

UVLD adds a unique element to the traditional field of event lighting: design. That’s not to say that our competitors aren’t great at relationship building or competent technicians, but as we look at each project without the encumbrance of a depreciating inventory, we’re able to create an ambiance that is perfect for your event rather than perfect for what we have on the shelf.

To be sure, we understand that value engineering is critical to a successful event. Our relationships with our vendors means that you’ll be able to get the right show at the price point you need without compromising the quality of what you’re putting visually forward to your guests.

Here are some pictures of our work in these spaces. Pamela Kupper is our lead designer on these events, and is a great resource for kicking around ideas or asking for estimates. She can be reached at 212 414 1502 x714, or via email.

Nice picture in a web gallery at MSNBC.com.  This is a show we’ve done for years, but we never get good shots during the show itself due to, er, being a little busy.  The photo gallery itself has some great shots in it, although we can’t claim credit for any of it except for Rockefeller Center!

John Ingram leads the team on this show, and is thrilled to have Paul Sharwell and Dave Rees helping as both co-programmers and co-designers. Pete Cambell runs a great electrics department.

Although we’re thrilled with the article itself, the print magazine did a stunning layout, matching brand colors and creating a handsome looking piece. Marian Sandberg, the editor of the magazine, wrote the article and, in our not so humble view, did a fantastic job.

Gregory Cohen and Cameron Yeary

Two candid shots from the Navistar show, showing two critical parts of the process.  Sitting around, and then looking at the drawings pensively.