UXMarkz

UX and the Kano model

2/7/2012

The Kano model assumes three different attribute types – basic, performance, and delight – that collectively constitute the customer experience of your product. The Kano model helps you analyze the customer experience of your product (or service), which..

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Mountain biking, misdirection and peanut butter sandwiches

1/20/2012

Recently I took part in a 30 mile mountain bike ride. It was quite a challenge and on reflection made me think about not only my cycling ability but also user experience design… naturally!...

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Copywriting: How to Write Useful (Yet Intriguing) Headlines

1/12/2012

Writing headlines for online editorial content can be a daunting task with conflicting advise. On the usability side people like Jakob Nielsen argue that you must front load information scent in you headlines. On the other hand these headlines very..

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How to Create a Unique Selling Point for Your Home Page

12/27/2011

Your website may get a lot of visitors, but how many of them actually subscribe to what you’re selling? Whether you’re asking them to sign up for a service or buy a product, every home page needs a unique selling point to succeed.

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UI: Thoughts on the New Facebook Timeline Design

11/18/2011

The new Facebook timeline is a dramatic departure from the current profile view. There’s many things to like about it: good use of metaphor, a sense of space, and a simple navigation model – all of it presented in an aesthetically pleasing package.

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11 Ways to Make Your Website Seem More Trustworthy

11/2/2011

A new visitor to your website will determine whether to stay or leave within the first 15 seconds. Since the web got infinite alternatives to your site, it’s crucial that you immediately instill a sense of trust. Here's 11 ways to make your site more.

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9 Rules to Make Your Icons Clear and Intuitive

11/1/2011

Have you ever looked at an icon and struggled to figure out what it meant? Users do this all the time with icons they’re not familiar with. And there are only a small set of icons that users are universally familiar with.

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User Expectations Trump “Persuasive Design”

10/11/2011

For some time now we’ve had two different email newsletter sign up forms here on Baymard. The hypothesis was...

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Usability Interview: Jake Rocheleau

9/26/2011

An interview with blogger extraordinaire, Jake Rocheleau, about usability, user experience and design in general. Check it out.

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Google’s (for now) Novel Approach to “Must Read” Instructions

9/21/2011

Web users scan your text, skipping paragraphs, clicking the button that looks like the ‘next’ button, decides whether to stay on your site (or not) within seconds, exits anything that reassembles a pop-up, and don’t read instructions. What do you do if..

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Making a mobile usability testing sled the MacGyver way

9/20/2011

Last year I had an influx of mobile projects and needed to find a way to carry out usability testing on a mobile device. I’ve been meaning to share my solution for a while, but it’s taken me until now to get round to it.

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An interview with UX Designer, Jon Phillips

9/16/2011

An interview with Jon Phillips, designer, developer and blogger on Usability, User Experience and Web Design. Lots of interesting insights - check it out.

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The Ultimate Usability Roundup: 60 Great Posts

9/12/2011

The Ultimate Usability Resource round up - 60 great posts on usability and user experience, and the top sites that share all the latest and greatest from the Usability community.

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Case: 7 UX Considerations When Designing Lens Hawk

9/8/2011

As a user experience case study I will go over 7 UX considerations we had when designing Lens Hawk – a massive DSLR lens database we’ve created as a side project. Besides the case specific UX considerations themselves I’ll try to extrapolate...

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Feature bloat and usability

9/5/2011

How do you decide what features really add value to your site or service? Check out this great post for advice on making the hard decisions.

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Design Trend: Interfaces with Less Information

8/16/2011

When looking at some of the major new designs launched in recent days, an interesting trend seems to emerge: interfaces are getting slimmed down, showing less information at a glance.

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7 tips for a more engaging website

8/9/2011

Engaging users is a key to success for any site, but achieving that engagement isn't always so easy. Read on for 7 great tips on creating more user engagement.

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Why Users Fill Out Forms Faster with Unified Text Fields

8/5/2011

Nothing turns users off more than a long and complicated form. There are many ways designers can simplify their forms to make them faster and easier to fill out. Using top aligned labels on your form fields is one way.

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E-Commerce Without the Website

8/2/2011

Tesco in South Korea have put up a banners mimicking grocery store shelves in the subway, letting people buy groceries from the e-commerce store with their smartphone while waiting for the train.

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4 Things No One Told Me About High-Fidelity Wireframes

7/28/2011

Wireframes come in different fidelities. On one hand, you have low-fidelity wireframes that don’t resemble the final product as much, but still capture the user interface layout and controls.

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