A logo is the visual cornerstone of a brand’s identity, making the process of selecting the right design style a critical decision. With numerous logo styles to choose from, each offering unique visual elements and characteristics, it can be overwhelming for companies to make the right choice. In this guide, we will explore essential criteria and considerations to help brands navigate the logo design process effectively.

1. Reflecting Brand Identity and Values: A successful logo should embody the essence of a brand’s identity and core values. By aligning the design style with the brand’s personality—whether modern, playful, sophisticated, or traditional— a logo can create a strong visual association with the company’s essence.

2. Understanding the Target Audience: Knowing the preferences and aesthetics that resonate with the target audience is crucial. The design style should appeal to the intended demographic, conveying the right emotions and perceptions to connect with potential customers.

3. Industry Relevance and Market Positioning: The logo’s design should be relevant to the industry in which the company operates, adhering to visual conventions while standing out from competitors. It should also align with the brand’s market positioning to convey a clear message about the company’s unique offerings.

4. Scalability and Versatility: A practical logo design must be easily scalable without sacrificing its visual impact. From small social media icons to large billboards, the logo should adapt seamlessly to various applications.

5. Embracing Simplicity and Memorability: Simple and clean designs tend to be more memorable and recognizable. An uncluttered logo with a clear concept makes a lasting impression on customers, promoting easy recall.

6. Longevity and Timelessness: A logo’s design should be timeless, with the ability to remain relevant for years to come. Avoiding trendy elements helps ensure the logo withstands changing design fads.

7. Analyzing Competitors: Conducting competitor analysis allows brands to differentiate their logos while adhering to industry norms. Understanding what works well for competitors can inspire unique and impactful logo choices.

8. The Power of Color and Typography: Selecting the right color palette and typography is crucial for conveying the brand’s personality and tone. Colors evoke emotions and associations, while fonts communicate specific characteristics.

9. Balancing Budget and Resources: Consideration of available budget and resources is essential when choosing a logo design style. Some styles may require more time, effort, and expertise to execute effectively.

10. Gathering Feedback and Testing: Seeking feedback from key stakeholders, employees, and focus groups can provide valuable insights and ensure the logo resonates with the target audience. Running tests or surveys can further refine the logo design.

11. Weaving Brand Storytelling into the Design: A logo should be a visual storyteller, encapsulating the company’s mission, values, or unique selling points. When designed thoughtfully, the logo can evoke an emotional connection with customers.

Selecting the perfect logo design style is a meticulous process that requires careful consideration of the brand’s identity, target audience, industry, and budget. By leveraging the power of simplicity, timelessness, and creativity, a well-chosen logo can become the emblem of a company’s success, resonating with customers and leaving a lasting impression. When combined with a cohesive branding strategy, a thoughtfully crafted logo has the potential to elevate a brand’s identity to new heights, ensuring a strong visual presence in the market.

If you are one of the real estate property agents and are doing email marketing frequently, did you check what the ROI of your email marketing is? Why the response rate for your e-newsletter is low? Have you ever wondered is email marketing is the right marketing channel to promote real estate sales? Email marketing is a great tool only when you know how to use it effectively. If your email marketing fails, you could be making these common real estate email marketing mistakes without realizing it so read this post carefully and you will be thankful later for what you have read.

Mistake #1: Mass Email to the Same Mailing List

Sending the same e-newsletter without little or no update to the same mailing list is a big NO-NO practice. In short, if you are recycling your email messages every week and hoping that someone might be interested in your offer is not working. Your email recipients would either ignore or get annoyed and block your email so whatever email you send in the future will not be seen by them.

You can check your email online report and see the open and unopen rates. If the latter is high, it is a good time you need to change your email marketing strategy.

Mistake #2: Your Recipients Do Not Know You

Did you purchase the mailing list from a broker or third-party sources? Or you are sharing the same customer database as your other property agent colleagues? If the answer is “Yes”, it means your email recipients have no ideas who you are and why you are sending emails to them. In other words, you are sending unsolicited emails to your email recipients without their permission. Since they do not know you; they have no relationship with you so let alone trust. And yet, trust is the most important factor in real estate marketing as it involves a huge amount of time, effort, and cost in purchasing a property.

Mistake #3: Sending Email without Identity

It is always a good practice to add your real estate property company name and your name in the email header or “From” field so that your recipients will identify you easily in their inboxes. Use a consistent company email address and not any personal email like Gmail or Yahoo Mail to instill trust and credibility.

Mistake #4: Poor Design

Another reason why real estate email marketing fails is that most of the property e-newsletters sent out are lackluster in design. Good design with nice visuals especially showcasing new property launches or property in the sale is critical for closing the deal fast. Everyone interested in purchasing property will have their own dream home so adding a good visual is worth a thousand words. A nice property photo has already sold itself.

A good email marketing tip is to structure your email content properly and not clutter it with large amounts of text as people do not read in detail but rather scan it quickly. The font size should not be too small and the sub-header can be varied with different colors. Organizing the text into different sections with a clear Call-to-Action button will improve readability.

Mistake #5: Information Overload

To save time and effort, some of you might make this email marketing mistake of cramping everything into one e-newsletter. You might be ambitious to achieve many things in one e-newsletter but a lengthy email will easily lose the attention of the email recipients and thus its effectiveness.

An effective email should be short, clear, and concise with good emphasis. Any details should be linked to a website so that visitors will not overload with unnecessary details in the email. At the same time, you can see which links attract the most clicks and which content topics are popular so that you can improve your next email marketing copy to create a more relevant email next time.

Mistake #6: No Strong Call to Action

Another common email marketing mistake for real estate email copy is using the “RSVP” when in fact hardly anybody will RSVP these days. There is no sense of urgency created so nobody will take action. A better way of doing it is to limit the number of viewing for a specific period. At the same time, allow the potential customers the freedom to book a date and time they are comfortable with online.

In addition, offer a special bonus for early bird who book early for viewing or consultation. And the Call-to-Action button must be clearly visible at the end of the email. This will help to create better engagement and response for each email you sent.

Mistake #7: No Segmentation

Mass emailing the same or one-size-fits-all email to your mailing list is not an effective way to do email marketing. A more efficient way is to segment your mailing list and this is even more important in real estate business as different customers have different needs and goals. For example, you could segment them into different categories such as the following:

• Investors
• Office Renters
• Home Buyers
• Home Sellers

You could even segment the main categories into subcategories based on the type of buyers, sellers, property, or location. Consequently, you will find that it is easier to craft your email marketing copy that resonates well with your targeted audiences.

Mistake #8: Not Adding Sharing Feature

The beauty of using email marketing software is it helps to facilitate sharing of your email message or e-newsletter so remember to enable the feature of “Social Sharing” in your email marketing software so that your recipients could share them with their friends, colleagues, or family. This will help to increase the visibility of your e-newsletter and reach out to more new potential customers for your services.

Mistake #9: Not Conducting a Survey

If you do not conduct surveys regularly from your mailing list, you have no idea what your prospects want and what are their opinions towards your offering and services.

Conduct a regular and short survey via email. Rewards your mailing list with a little incentive such as a nice cup of coffee or a shopping voucher. Test out your incentive and see which group of subscribers responds. This encourages engagement and will help you in creating an effective segmentation strategy too.

Mistake #10: Use the Wrong Email Marketing Software

Some email marketing software does not have all the features required to function effectively and thus needs to tap on third-party software to complete the required tasks. If this is the case, do a re-evaluation of the current email marketing software you are using and see if it meets all the demands otherwise it is a good time to explore other software.

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Learning why your email marketing fails and understanding where your email marketing mistakes are will help you to become a better real estate marketer next time.

However, real estate email marketing can be a time-consuming and laborious process so if you prefer someone to help you with your email marketing design, do get in touch with us. We are happy to help.

If you are organizing a lot of seminars, talk, conference, forum or workshop for your company? You will know the amount of works and time involved – from sending invitation email, tracking event registration, payment, sending reminders to participants and finally collecting feedback. That is a lot of works just for one event. In addition, you could be relying on many different software to accomplish your multiple tasks which are time consuming, tedious and error prone.

In this article, we are going to see a better way you can streamline and manage the whole event planning process and get your tasks done more efficiently and effectively with just one software – Event Registration from Constant Contact. In addition, this software has other functions including email marketing, online event payment, event registration tracking and survey – all rolled into one. In short, you do not need to subscribe to different software to get your event planning and registration done now.

Quick and Easy Online Event Registration Setup

To test drive, you can sign up a trial account at Constant Contact and start using their event registration form free for 60 days. Once you have signed in and logged into the trial account, you can click on the “CREATE” button to create a new event. As you can see in the screen below, the registration form, event landing page and email registration notifications templates are already set up. You will be guided step by step to fill up the essential event information so that you will not miss out any important details. This helps to speed up the process and reduce unintended error.

Event Registration Setup Page

Online Registration Form Template

The online registration form allows you not only to collect personal and business information, you can also add in custom fields to collect other information that your company need from the event registrants.

Once the registration form is set up, you can import your mailing list and send an email invitation to invite your customers to sign up at your event landing page. Alternatively, you can share the link of your event landing page at Social Media channel and encourage customers to fill up the registration form.

Online Registration Form Page

Free Event Landing Page

You do not need to design the event landing page from scratch, the system already have ready-made event landing page template for you to use. The best part is the event landing page already pre-populated with all the essential information you have entered earlier such as the event title, date, time, venue and contact that you have entered in the previous step. It will automatically add in a Google map for you so save you the hassle of finding the map code and driving instruction. You also have the flexibility to change the header or edit the text and apply a theme to your event landing page and online registration form.

Event Landing Page

Email Invitation Template

You can now either start emailing to your mailing list to invite registrants to register or share the link of the registration form in social media to drive traffic directly to your event registration page.

The email event invitation has three options for the event registrants to choose. They can either get more information from the event landing page or choose to register for the event or click on “I can’t make it” to decline the invitation. The event registrants can also sign up again if they change their mind later. This automation process is powerful as it frees you the hassle of constantly keeping track and register for the event registrants manually.

Event Management Dashboard

Another benefits of using this system is everything is integrated and allow you to see the result of event registration at the dashboard once you send out your email invitation, see below dashboard.

The data shown on the dashboard allows you to take action immediately if the open rate or signup rate is poor. You can still tweak and adjust your email copy before the event ends.

Survey Tool

The survey tool is another powerful feature that allow you to collect feedback directly from your event registrants after the event ends. If you have been using Gmail Form to do survey, you know it is not easy to create the list of survey questions. Hence, Constant Contact created a list of survey template specially made for different events which include the following:

1. Event planning
2. Event Participation
3. Event Satisfaction
4. Seminar Planning
5. Seminar Satisfaction
6. Training Workshop Planning
7. Training Workshop Satisfaction
8. Basic Event Planning

The above survey templates will save you massive amount of time as you do not need to crack your head to write the survey questions one by one and export the result to spreadsheet. The survey in Constant Contact consolidates the final results and display in the dashboard for you. You can either share the link of the report with your management or export as PDF document.

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To try out the benefits of the event registration as mentioned above, you can sign up a trial account at Constant Contact for free for 60 days. No credit card is required for trial signup.

If you have any questions, feel free to ask in the comment section.

For many new business owners, you may have a problem identifying the differences between a logo, header, and banner. Some actually thought that they are referring to the same thing but in fact, they are not. It is important to know the difference between each of them as they will ultimately become part of your brand. In addition, to survive in this competitive business world, it is vital you are clear with the Lingo or Jargon used in the industry so that you can understand what other people such as designers, printers, and developers are talking about. As a result, you can communicate intelligently to the designer or developer in the future if you need help to get your logo, header, and banner done.

What is a Logo?

A logo is basically a unique visual representation or image of your business or brand. It consists of colors, styles, symbol, and font that made up the image. By looking at the image, all your stakeholders like customers, competitors, and suppliers will recognize your business and brand immediately.

Some good examples of logos like MacDonald, Coca-cola, Pepsi, Facebook, Google, and Twitter, they can be recognized easily and instantly globally even without spelling their full names.

In summary, the logo is like the face of your business, it can also be used as an Avatar for all your online communication and social networks. Hence, it is crucial to ensure consistent application of the logo across all platforms and channels as it helps to foster rapid brand recognition, establishes credibility, and instills trust.

What is a Header?

The header is distinct from a logo and banner as it is horizontal in size. It is an image positioned at the top of every web page, excluding the landing page or sales page. Typically horizontal in size, the header comprises essential elements such as a logo, and tagline, and may include additional elements like social media icons, advertisement banners, or a search bar. The header often showcases the primary color scheme, and in conjunction with the footer located at the bottom of web pages, it plays a vital role in defining the overall look, feel, and identity of the website.

Here is a list of header examples:

What is a Banner?

A banner also known as a web banner is distinct from a logo or header and serves a unique purpose. It is larger in size compared to logos or headers and is prominently featured on websites or social media channels to capture attention. Web banners are commonly used for informative or advertising purposes and come in various sizes and orientations, such as leaderboards, wide skyscrapers, and medium rectangle banners. Popular standard advertisement banner sizes include 300×250, 728×90, and 160×600, which have been reported to generate 78% of business according to a reliable source.
You can normally find the banner is being used in the following areas:

• On an e-commerce website, a banner may highlight a seasonal sale or a featured product.
• In an email marketing campaign, a banner can be used to promote a new product or offer a discount code.
• In a physical store, a banner may be placed outside to announce a grand opening or special event.

Below are some visual examples of the advertising banners, they are more easily identified than the header.

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Hopefully, the above will give you a clearer picture between the logo, header, and banner now.

If you need help with logo, header, and banner design, check out our corporate identity design packages. Alternatively, you are welcome to contact us if you need a customization design for your company logo, header, and banner.

Mother’s day is just around the corner and if you are a retailer, it is a great time to start promoting your product and services now. Many consumers at this period are willing to spend money to treat their mum with special gifts and services so it is a great opportunity not to be missed.

One of the most cost-effective and fastest way for mother’s day promotion is using email marketing. You can entice consumer with early bird promotion or freebies in the email marketing to encourage them to take action immediately. As there are more customers using mobile phone to shop today, the mother’s day email marketing promotional messages you are sending out must not only be desktop friendly but mobile friendly as well. In another words, the email message must not loaded with heavy graphics; the text must be readable and layout is not broken when display in any devices and platforms.

Free Email Template for Mother’s Day Promotion

For retailers’ conveniences, we have created some HTML responsive email marketing templates that you can use for your Mother’s Day email marketing promotion. Why HTML email marketing templates? Because not every email service providers create email marketing template the same way but a HTML email marketing template can be accepted and imported easily. The only requirement is you need to have some basic knowledge of HTML coding.

We have created some sample email templates for florist, travel agency and gifts suppliers. You are free to use the images and the template files as you want. In order for the email messages to be readable across as many devices as possible, the width is restricted to 600px and adopted a tried-and-tested layout – either one or two columns. There will be no complicated background images as some email clients such as Gmail does not support it.

You can copy from the sample email template file and paste the html code into the email editor of your favourite email service provider. Just replace the product pictures with your own pictures and change the text to suit your targeted market. Do a preview and test copy before sending out. You might need to do some tweaking of the code if the layout does not display well.

#1. Mother’s Day Email Template for Travel Agency

What could be more relaxing than giving a stressed mum a relaxing vacation during Mother’s Day? Travel agency could make use of this free email template and send your best Mom’s day holiday packages to your customers.  You can click on this free html email template below, copy the html code and paste it into your email service provider’s (e.g. Aweber.com) email editor. Try to limit the number of photos used, the width of the photo should not be more than 229px, and text should be short and precise so that it will not overload the mobile phone users. This is a responsive email template so it will auto adjust itself when view in smaller devices. You can encourage your customers to click on the button to ask for more details or book online by using prominent call-to-action button.

Click here to copy Free HTML Email Template for Travel Agency.

#2. Mother’s Day Email Template for Florists

This sample email marketing template is ideal for florists who want to send Mother’s day email marketing promotion to their customers who like to purchase fresh flowers to delight their mums. No mums will say no to beautiful flowers so a well-design email will help to boost sales during these periods. You can just download the free html email template below and modify the text and replace the pictures with your own, see steps below if you need help. The email template is responsive as seem in the picture above so mobile users will also see the same message as desktop users but in different layout.

Click here to copy Free HTML Email Template for Florists.

#3. Mother’s Day Email Template for Gifts Suppliers

Besides Christmas day, there is nothing more exciting than Mother’s Day as customers are crazily looking for the best Mother’s day gifts for their mums. Gifts suppliers are sometimes overwhelmed with orders on the actual day so they might disappoint some of their customers. Hence to improve customers’ shopping experience, gifts suppliers should plan early and send out Mother’s day email marketing promotion to customers as soon as possible. You can access the free responsive email template for Mother’s day and use it to send out your Mother’s day offer. Encourage customers to make use of the discount code to confirm order earlier to avoid last-minute rush.

Click here to copy Free Responsive Email Html Template for Gifts Suppliers.

How to Use the above Free HTML Email Templates?

If you are new to creating an email template and wondering how to use these free html email templates for your Mother’s Day promotion, here are the steps to guide you.

1. Click on the individual link above to view the free html email template in your browser and you will see a ready formatted sample email template.
2. Right click anywhere on the email template and select “view page source” from the pop-up box.
3. It will open up a new window and display the whole source code of the template.
4. Select the whole source code by pressing either Ctrl + A in your Window keyboard or use your mouse and manually select everything.
5. Press Ctrl + C to copy the code.
6. Go to your email service provider (e.g. Constant Contact) to create a new email.
7. In the “Select a Template” page, click on “</> custom code” on the top right corner to proceed.
8. Remember to give your email a name before proceeding.
9. Select “HTML” for email format.
10. On the next page, select “Advanced Editor” on the left hand panel.
11. This will open up the html editor and it has the following code inside the editor:
    <!– If your HTML code DOES include the html, head, and body tags,

    replace the entire code below with your custom HTML code.

    Please note, if you want to use the Constant Contact personalized greeting,
    make sure to add the <Greeting/> tag to your code. –>

    <html>
    <body>
    <Greeting />
    <!– If your HTML code DOES NOT include the html, head, and body tags,
    paste your custom HTML code between the START and END comments –>
    <!– START –>

    <!– END –>
    </body>
    </html>

12. Replace the above code with the code of the email template you have copied earlier or simply select all and paste the code in.
13. Click on the “Preview & Test” to preview your copy and you can make adjustment immediately for any misalignment.
14. Once done, click on the orange “Save & Return” button to save and exit the html editing mode.
15. When you are satisfied with the copy, you can proceed and assign a list.
16. Now, you are ready to send out your email promotion to your mailing list.

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Hope the above free html email marketing template can help you to boost up your Mother’s Day sales. If you do not have an email service provider, you may like to try Constant Contact, they have a free trial plan for you to test out all the features.

Where is the best place to get free images for my website or blog?

Are you looking for free stock images and photos for commercial use? Many of our customers have been wondering where is the best place to find public domain images for free? In this blog, we want to address the frequently asked question by our customers.

To get free, good and right images or photos are not easy but fortunately, there are some generous websites that offer good resolution images but remember to check their licenses, their uses may be subjected to terms and conditions.

If you are new, you may like to go to Freepik.com as they are like an image search engine who find images from other sites. They consolidate a wide range of excellent photos, icons, patterns and vector files from all other free images websites so that you can search everything at one place; saving you a lot of times and hassles. You can download the images for your own use but read the instructions and copyright carefully for each images, some of them are for personal and educational usage only. You would need to pay for the license if you are using the images for commercial purpose.

Besides Freepik.com, there are other websites who offer free images, pictures and photos as well. Check them out as below.

Free Images/Stock Photo

The following websites offer free photos and pictures but are subjected to restricted license. You may not resell or redistribute their images. In addition, you are also required not to use their images for patent or trademark purposes.

1. www.freepixels.com
2. www.turbophoto.com
3. www.photogen.com
4. www.photober.com
5. www.freestockimages.net
6. www.freedigitalphotos.net
7. www.scstockshop.com
8. www.freeimages.co.uk
9. http://photopin.com
10. https://pikwizard.com/
11. https://market.pixlr.com/

Free Clipart

If you are looking for simple clipart for your project, you can download the images free from the following websites.

1. http://www.clker.com
2. http://www.clipart.com/en/
3. http://www.mycutegraphics.com/
4. http://publicdomainvectors.org/ 

Free Background Tiled Pattern

If you need beautiful background for your website or blog, you can get free tiled background and color inspiration from the below websites.

1. Thepatternlibrary.com
2. Subtlepatterns.com
3. Colourlovers.com

Free Images for Personal and Commercial Use

There are some kind souls out there who offer free images for commercial use without the need to ask permission and attribution. They save you the troubles to understand all the different type of image licence. Their images are not only free for personal use but for commercial use as well.

1. https://www.pexels.com/
2. https://unsplash.com/
3. https://pixabay.com/
4. https://stocksnap.io
5. https://negativespace.co/
6. https://www.foodiesfeed.com/
7. https://stocksnap.io

However, rule and licence may change. If you need to have more control over the images or are launching important projects or campaigns then it’s better to invest in some good stock images to protect yourself from any legal issues. One of stock images website you can go to is the shutterstock.com, they offer high-resolution, good quality and affordable images, video, flash, sound clips and illustrations. You only need to purchase the image when you need it, there is no monthly subscription required. Alternatively, you can go for monthly subscription if you foresee you are going to use a lot of images for your company project every month.

Many people want to set up a blog fast but either they do not have the technical knowledge to do it or they do not want to involve in the hassles of setting it up.

Free Blog

In fact, setting up a blog is not as difficult as you think, nowadays there are plenty of free blogs available which you can use immediately once you have registered with them. Two most popular free blog platforms available are blogger.com and wordpress.com but since they are free, they have limitations, such as limited space and limited customization. There is no guarantee that your free blog will be up forever, it could be hacked or taken down any time without reason. In addition, you will not have a unique domain name; your free blog domain will be something like yourname.blogger.com or yourname.wordpress.com. However, you have the option to upgrade to premium plan to get a unique domain name and it requires an annual fee depend on the platform you are using. Nevertheless, they are a good start if you want hassle-free blog immediately and you can always opt for upgrade if you decide to have a more customized and controlled blog in future.

Paid Hosting Blog

However, if you still prefer to have a customized blog and want a hassle-free setup, choose a good web hosting company to help you. Usually the web hosting company provide one-stop solutions so you can get your domain name registration and web hosting done under one roof. One of them is Vodien Internet Solutions, they allow you to install WordPress blog with just a few clicks and your blog is immediately set up. Vodien Internet Solutions will give you the latest version of WordPress, and provides free support for future WordPress upgrade. This is critical to blog success when WordPress requires constant upgrade for its widget plugins and version.

Once the blog is technically setup, you can in fact start blogging as there is already a free default WordPress theme installed unless you want to have a more customized look and feel for your blog. You can change the design by changing its theme to achieve the look and feel you want. There are a wide range of blog themes to choose from, they are paid and free version available online. If you are ambitious about your blog design and layout, you can choose to purchase a theme editor such as Headway Themes to design your own. They also have free professional WordPress themes available so that you do not need to start from scratch. Click here to view some of them.

The beauty of using a WordPress platform is that it has the ability to become more powerful by adding plugins to enhance its functionality. Most of the plugins are free and they could be downloaded in WordPress.org under its Plugin section.

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If you still find the above take up too much of your time, you are welcome to seek professional help. Contact us today for a free initial consultation.

Before you get a new company logo for your business, there are a list of things that you need to know about logo and the logo design services. This will help you to understand better why you need to invest in a logo and what to look for when getting a logo designer. In addition, below are some frequently asked questions that many new business owners will have during their search for logo design.

What is Logo?

A logo is simply an identification of your company using a mark or symbol. It could be simple text font or graphic representation but it must be distinguishable and unique so that its customers could recognise the company from its competitors instantly.

Why Logo is important to a Business?

If your face provides an important identity to others then your business logo is the face and identity to your business. An impactful logo provides a lasting and memorable impression to your customers and help to promote your business image. In short, your logo communicate the essence of your business. For e.g. MacDonald, Nike, Burger King, Apple Computer and KFC are some of the successful logos.

What Make A Good Logo?

A good logo must contain the “VSOP” attributes as below:

• Versatile and Distinguishable
• Simple and Easy to remember
• Original and Unique
• Perpetual and Timeless

The little logo has a great responsibility of telling people a lot of information about your business. It helps to convey the nature and value of your business, branding and vision. Hence choosing a right logo is very important to any businesses. Continue reading on what make a good logo here.

What are Different Type of Logos?

Logo can be classified into 3 different categories and they are as follow:

1. Text logo e.g. Yahoo! and Microsoft logo
2. Pictorial / iconic logo e.g. Shell and Apple Computer
3. Combination of text & picture e.g. Burger King and KFC

Which type of logo to select rely on many factors, for e.g. the nature of business, business name and perception that wish to portray to its customers.

Is Logo a Brand?

No, logo is not a brand but part of a brand. Logo is only a graphical symbol used for visual identification by the company to set itself apart from its competitor while branding is the perception and impression given by the company to its customers during their interaction with the company products, services, facilities and its people. The customers’ experiences with the company must be positive, satisfying and consistent so that they can remain as a faithful customers. Unlike designing a logo which is a one-time effort, branding is a strategy and a long process; it is used as a strong tool to retain and win over more customers.

What is Logo Tagline? Is it necessary?

A logo tagline is a succinct and short phrase that form part of your logo and will stay forever unless the nature of business has changed. It could be a three to seven words tagline that set the tone and feeling of your company products or services. Adding a tagline to your logo will make your logo stronger and help to convey your company nature of business clearly. Example of good logo tagline includes Disney’s “The happiest place on Earth”, Subway’s “Eat Fresh” and Intel’s “Intel Inside”.

How about Slogan? How it is different from Tagline?

Tagline and slogan is used interchangeably but slogan is less formal than tagline and frequently used in advertising campaigns only. Tagline is associated with company name while the slogan is associated with products. There could be many slogans used by a company but only one tagline with its logo. For example, Apple has good number of popular advertising slogans when it marketed its products, see below.

“The iPhone you have been waiting for” is used to promote iPhone 3G in mid of 2008.

“Small is huge” is used to promote the features of the new Mac mini in early 2009.

“If it’s not an iPhone, it’s not an iPhone” in mid of 2015 for its new iPhone.

What Style of Logo should it be?

Logos have many styles as it needs to portray the specific image and impression to its target audiences. The logos can be categorised into some of the following styles:

1. Fun and Cheerful
2. Vibrant and Energetic
3. Trendy and Stylish
4. Classic and Nostalgic
5. Feminine vs Masculine
6. Casual vs Formal
7. Corporate
8. Avant-Garde and Forward Looking
9. Modern and Contemporary
10. Clean and Minimalistic
11. Traditional

What Colors to Choose for Logo?

Generally, business owners love to choose their logo colour based on their personal preferences, trends or beliefs. There are some owners like to involve Feng Shui when they design their logo as they believe a Feng-Shui-right logo will give them a good start for their business.

However, logo designers will base on the nature of the business to select the colours as they help to convey the special attributes and characteristics of the business. For example, the color “Blue” conveys stability and reliability so it is commonly used in law and accounting businesses. The colour “Red” ignites passion so it is mostly found in entertaining, food and sport businesses.

Clients are normally advised to use less colours for their logos as it costs more during commercial offset printing. It is also easier to maintain colour consistency for one- or two-colour logo than multiple colour logo.

What Type of File Format is given for Final Logo?

The file format for the final logo is normally given in .ai, .eps, .png and .jpg. The .ai and .eps is a vector format aka lossless file format and are created by Adobe Illustrator software where .png and .jpg are created by Adobe Photoshop or other paint software. They are a web file format and suitable to use on website, blog or social media platform like Instagram, Facebook and Twitter. Hence, make sure you get the right file format and right logo size from your designer otherwise the logo will not look as sharp as it should be.

What is Vector File Format?

The vector file format is a file format that you can resize big or small without losing its resolution. In other words, your logo can be sent for big banner printing or print on tiny thumb drive and will still look good and visible.

Why Logo Design is Expensive?

Logo design is expensive because creating a professional logo is a time consuming process as it involves research, creativity, conceptualizing, sketching and many rounds of revisions until a distinct and memorable logo is born. A distinctive logo will help the business to stand apart from its competitors if the logo is memorable, it will help to maintain visibility in its customers’ minds. Most importantly, the logo concept must be original and not taken from any clip arts. A true original logo will withstand over time and its equity value will appreciate over the years. Just look at the logos like Coca Cola, Microsoft and Nike now, they are worth a billion of dollars according to businessinsider.com.

How long does Logo Design take?

It depends on the complexity of the logo, designer’s schedule and the turnover rate. A good logo usually take times to produce so give the designer ample time to research and produce the ideal logo for you.

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If you have other questions about logo design which is not covered above, feel free to ask in the comment box below.

You are welcome to contact us for discussion if you are looking for a professional help to design your company logo.

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Need Any Help for Creating Your Website/Blog?

If you have any questions regarding Headway Themes editor or its templates, you are welcome to contact us directly. On the other hand, if you prefer to have your website or blog to be designed by professional, you can contact us as well, we are most happy to create one for you.