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How to Manage Your Online Reputation With Your Brand

noreply@blogger.com (Dharmesh vaidya) — Mon, 7 Oct 2013 04:21:00 -0700

As a businessman, you are constantly striving to strengthen your business reputation online and in someone. It isn't enough to vary simply have a better reputation. You need to constantly maintain your online reputation and always work toward better it.

Maintain Your Online Reputation
Most of people take their strong online reputation and brand for recognized if things are going well. However, if things aren't going well, that is another thing. It is most important to remember constantly work at maintaining your better reputation no matter how great you think things are going. That way, you will have it in position and in good stage when the chips are down. There are many ways in which you can make a positive online reputation and build it so strong that if and when negative stage come along, you will be ready and it will do a least amount of damage, if any, to your business's reputation online.

Your website should be your own

The first place that you will want to start when it comes to manage your online reputation is your own site. You most likely already have a site for your business. It is critical that you preserve your online reputation having your website name as part of the domain name. The cause for this is the search engine ranking. Domain names with original the actual business's or the individual's name normally ranks higher in the search engines such as Google than other domain in a search result. The higher search rankings, the more web traffic you will get and the more traffic you get to your site, the more business opportunity you will get and you will be more successful in your business. When somebody searching for what you sell, the last thing that you need them to do is to go to your competition.

Having consecutive of blogs

If you have a blog (even if it is the main blog for your profession), it doesn't mean that it has to be your only blog. It is possible that you might need to use various blogs for different intention. You may feel that you require one particular blog to identify with one particular target customer and another blog to identify with another target customer or visitors. One thing to remember is that each of your blog title or names has some keyword that makes them uniquely and visit them more visitors.

Make social website Profile's

Of course, it is excessively important to have complete profiles on all social sites will be the most beneficial for your business reputation. Facebook, Twitter, Google+ and LinkedIn are all top websites in the beginning. They are most popular and million's of people connect to those channels. It is most important that you become a part of social media that you will actually use. If you simply connect, make a profile and never use it again, it is not at all useful for your business. You want to have a strong online reputation and if you don't work your social profiles, nobody will know that you are there and they will forget about your business when it comes time for them to want what you offer. You will need to continue to build your viewer on the different social media website of your selecting and the more that you do that, the stronger your reputation online and brand will become strong.

How To Make Keywords Work????? !!!!!!!!

noreply@blogger.com (Dharmesh vaidya) — Fri, 6 Sep 2013 04:20:00 -0700

1) Head queries are the most frequent. Usually consist of 2 words. Head queries are used by trusted respected and the most popular resources and market leaders. It's quite difficult and has no reason to begin website optimization with this type of queries. Popular 2 words query will never bring a new website to the top. That's why second type of keywords is in field of interest.

2) Tail queries usually consist of 3 and more words or even can be a phrase. This type of keyword is characterized by low frequency of queries per month, but can be effective for optimization at the beginning. Long-tail keyword allows to appear in the top of search quite fast. Moreover, long-tail keyword is the way of fast optimization of blogs and informative sites.

How to select right keywords?

The main problem is to choose right keyword. Success of site promotion primary depends on solving this problem. Along with their main goal, keywords should bring traffic and increase conversion.

First, there are a lot of tools such as Semrush, Word stream, Word Tracker that allow to suggest possible keyword options and analyze competitors keyword. But the best tactic is to come into your potential client world and imagine what queries he uses. The most valuable factor for selecting keywords is human element. So suggested queries should be as natural as possible. List of 20 the most common queries is enough for initial analyze. Initial analyze can be done manually without keyword checkers. Just put keyword in search field and find out variations and main competitors. Manual analyze allows to estimate situation better. Tools are needed for comprehensive keyword investigation.

✔ all names of service/product/blog name including short forms, slang, professional terms etc.
✔ names of elements/parts/ingredients, if it's possible
✔ detailing solutions, for instance, for SEO service it can be "keyword optimization", "link building", "Internet marketing" and so on.
✔ characteristic of product or service, for example, "High Quality Backlinks"or "effective SEO".

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Best SEO Tips for Link Building

noreply@blogger.com (Dharmesh vaidya) — Wed, 3 Apr 2013 22:12:00 -0700

Best SEO Tips for Link Building

For a long time, webmasters have been encouraged by Google to construct related and quality backlinks to position well and generate traffic to their sites.

Nevertheless, many individuals have failed to comprehend this information, presuming that producing as many hyperlinks as you can is the easiest method to drive their site to the top. Observe that it's in reality one of the greatest errors in search engine optimization which includes an adverse effect on your site including but not restricted to a fall in positions or actually designated as junk.

The primary guideline of link construction would be to construct hyperlinks not and for real individuals for the search-engines. If they are intended for individuals, search engines like google may prize you if your hyperlinks are well-liked and certainly. Here are best search engine optimization suggestions you should think about, before you embark upon a link constructing effort.

Hyperlink Building Recommendations:

Guest posting:

you have to understand three points; how to obtain the correct resources, how to market your post and how to write properly. My Site Visitor is a spot where a lot of people post to create links. Visitor cards are permitted a hyperlink in their biography or articles, and this can be a wonderful chance for link construction.

Link exchange:

Swapping links with additional webmasters can be a great concept. You may publish your link trade obtain in the webmaster site's contact form. Check out blogging systems, should you need to change hyperlinks with writers. Where the best market is focused most of them might choose to go over their articles in the spots.

Link juice:

Link liquid is the practice of moving link recognition from site to another. As a phrase usually employed to state the number of page position provided to a full page from an exterior hyperlink it's also described. Links can be given by you to pages in your site from your homepage which may aid that pages enhance PR.

Deep linking:

Strong linking is creating a url that points to a particular page or picture on the web site, rather than that website's website. Deep connecting is a great method to raise your site's total presence.

Social bookmark submitting:

Much like social marketing, a great opportunity is given by social bookmarking to enhance visibility and build hyperlinks. Despite numerous social bookmark submitting sites, not all are positively utilized. Remember you need to participate and develop hyperlinks on trustworthy, high-graded and suitable social bookmarking sites. Before you produce a link building technique for this and generate the official site on any site, ensure you came up with the correct option.

Use social media for discovery:

Icerocket and Followerwonk are two great resources that help you watch of writers on Facebook who may come up with the information that is connected to your website or what subjects are trending, which can also be an invaluable advice to understand.

Forums, directories:

You don't require a site with plenty of inbound links, you need a page with related inbound links. Don't publish into directory, forum or so on simply since it's a spot it is possible to submit a Link. Make sure the relevant source is chosen by you using the correct crowd. Everything you need is to generate a targeted visitors to it and enhance the presence of the site.
This blog is very helpful and Meaningful Information how to make good Seo career in Seo field and get top

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10 SEO Blog Post Publishing Steps that Most Bloggers Forget

noreply@blogger.com (Dharmesh vaidya) — Mon, 25 Feb 2013 04:30:00 -0800

10 SEO Blog Post Publishing Steps that Most Bloggers Forget
Table of Contents

    1. Keyword Research
    2. Fine-Tuning the Headline
    3. Post Slug
    4. Images
    5. Relevant Videos
    6. Subheads
    7. Interlinking
    8. External Linking
    9. Meta Data
    10. Call to Action

1. Keyword Research

Before I write a single word, I figure out if it’s something that people are asking about. And if they are, I want to know if the internet is already saturated with that type of content.

To figure this out, I do two things:

   1. Google’s Keyword Tool – I look up the words I believe people would search for to find the post I plan on writing.
2. Google – I google those keywords to see the actual competition.

2. Fine-Tuning the Headline:
   For title tag SEO, your goal is to place the keyword as near to the front of the headline as possible:

    Top 10 Motivational YouTube Videos for Entrepreneurs
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3. Post Slug

The post slug is what shows up after the domain for every post or page.

When you type a headline, WordPress generates the post slug by placing every word in the headline into the slug. This clutters it up with lots of small words.

4. Images

We all know that images grab your attention, break up the content, and supplement your ideas. But they also add great SEO benefits, as long as you follow these steps:

   1. Save your images as [keyword-phrase.png] before you upload them to your site.
   2. Add alt text as [keyword phrase].
   3. Add title tag as [keyword phrase].

5. Relevant Videos

Google understands that adding a video to a blog post makes it a more complete resource. If they haven’t already boosting blog posts with videos, they will eventually.

If blogging is a big portion of your business, start making videos for your posts, upload them to your channel, and embed them in the actual post.

6. Subheads

Similar to images, subheadings break up the content and make blog posts easier to read. They also have big-time SEO benefits.

When a search engine robot hits a page, it reads the headline/title tag first. Then it reads the H2, H3, and H4 tags.

7. Interlinking
Another important step that most people forget is interlinking between posts.

Before you publish a new post, read through it and try to find two-three opportunities to naturally link back to relevant posts on your blog.

8. External Linking

Also, look for opportunities to link to other bloggers. The SEO benefits of external linking are unclear..

9. Meta Data

Whether or not Google still looks at meta keywords is up for debate, but the meta description is definitely still used.

In a search result, your meta description often shows up as the little blurb beneath the blue link. In writing your meta description, you need to keep three things in mind:

   1. It needs to be fewer than 155 characters so Google will display the whole description.
   2. It needs to include your keywords because Google bolds them in search results.
   3. It should be an actual sentence from the post because people look for that sentence once they arrive.

10. Call to Action

The final step is the call-to-action. As with any piece of marketing material, a blog post should be designed to get someone to do something.

Here are a few popular calls to action:
Comment – You can encourage people to comment by ending the post with a thought-provoking question simply asking them to let you know what they think.

Share – “If you liked this post, tweet it out.” Implement – I believe the best result of any blog post is for a reader to take your advice and implement it.

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How to get top 10 position in SERPs?

noreply@blogger.com (Dharmesh vaidya) — Wed, 20 Feb 2013 02:21:00 -0800

1.    If you don't want too much competition from other SEOs, choose your keywords precisely. For example, Instead of keyowrd Loan choose keywords like Bank Loan, Equity Loan, Student Loan, Home Loan etc.Order of keyword also matter for search engines. Search engine treats Loan Equity, and Equity Loan as different keywords.

2.    Best seo practice is to get at least one of your primary keywords in domain or sub domain name of your website. You can use hyphens (-) to separate multiple keywords. For example: seo-service, seo-guidelines, free-seo each cover two keyords.

3.Get your second or third keywords in your directory name and filename. For example http://www.hiddentricks.com/seo/free-tips.html is best for keyword "free seo tips" , "seo hidden tricks" or "free seo tricks"

4.    Keep your webpage free from any syntax error, declare document type at the beginning and validate your HTML and CSS because search engine don't like pages with too many errors.

5.    Give a short Title in of your page in 3-9 words (60-80 characters) maximum in length containing your primary keyword. Remember it will be displayed in search results so choose wisely.

6.    Try to include your most important keyword phrases in heading tags on your page if you can but keep in mind it should not be exactly same as title of your page. You can use (H1 H2 H3) tag for specifying anything important. To reduce size of heading use CSS.

7.    Specify Meta keywords in heading of document. Limit it to 15 to 20 words. Although not all the search engines give importance but there is no harm doing it. Search engine like Yahoo still give it importance.

8.    Write Your Meta Description tag attractive containing keywords because it will appear on the search engine result pages.

9.    Use text for navigation menu instead of using images or Java scripts.

10.    Try to include your most important keyword in hyperlinked text and text and text that immediately precedes or follows the hyperlink.

Do not use same keyword always use synonyms at few places. Jusk like instead of seo, I have use search engine optimization at many places on this page.

11.    If you are using images then use "alt" attribute to describe your image with proper keyword.

12.    One of the best webmaster guideline is to submit sitemap of your website to make sure all pages of your website are indexed by search engine crawlers.

13.    Keep size of your webpages less than 50KB so it is downloaded fast and visitors don't have to wait for long. For good SEO site page size ideal should be 15KB.

14.    Try to avoid your content in Flash, frame, images, java script because crawler find it very difficult and it is against seo tips and guidelines.

15.    Don't use dynamic url because it don?t contain keywords so its not search engine friendly. If you are using any script which shows dynamic pages then make sure at least it should include one keyword.

16.    Don't try to spam and never use methods like cloaking, keyword spamming or doorway pages. Many seo advices to have multiple domain name and link each other but according to our SEO tips and guidelines search engine can penalize you for this. Instead of that try to add more quality content to your existing website.

17.    Submit your website only once to Google, Yahoo, AltaVista and other search engines and open directory. Don't use any script or website for automatic submission.

18.    If your website contents changes very often then provide visitor with Newsletter and RSS feed.

19.    Write articles on website related to yours having higher page ranking and leave your websites link.

20.    Get link from other sites related to yours, search engine consider it as vote in your favor.

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20 SEO Terms You Should Know

noreply@blogger.com (Dharmesh vaidya) — Sun, 17 Feb 2013 21:14:00 -0800

1. SEM: Stands for Search Engine Marketing, and as the name implies it involves marketing services or products via search engines. SEM is divided into two main pillars: SEO and PPC. SEO stands for Search Engine Optimization, and it is the practice of optimizing websites to make their pages appear in the organic search results. PPC stands for Pay-Per-Click, and it is the practice of purchasing clicks from search engines. The clicks come from sponsored listings in the search results.

2. Backlink: Also called inlink or simply link, it is an hyperlink on another website pointing back to your own website. Backlinks are important for SEO fields because they affect directly the PageRank of any web page, influencing its search rankings.

3. PageRank: PageRank is an algorithm that Google uses to estimate the relative important of pages around the web. The basic idea behind the algorithm is the fact that a link from page A to page B can be seen as a vote of trust from page A to page B. The higher the number of links (weighted to their value) to a page, therefore, the higher the probability that such page is important.

4. Linkbait: A linkbait is a piece of web content published on a website or blog with the goal of attracting as many backlinks as possible (in order to improve one’s search rankings). Usually it’s a written piece, but it can also be a video, a picture, a quiz or anything else. A classic example of linkbait are the “Top 10″ lists that tend to become popular on social bookmarking sites.

5. Link farm. A link farm is a group of websites where every website links to every other website, with the purpose of artificially increasing the PageRank of all the sites in the farm. This practice was effective in the early days of search engines, but today they are seeing as a spamming technique (and thus can get you penalized).

6. Anchor text: The anchor text of a backlink is the text that is clickable on the web page. Having keyword rich anchor texts help with SEO knowledge because Google will associate these keywords with the content of your website. If you have a weight loss blog, for instance, it would help your search rankings if some of your backlinks had “weight loss” as their anchor texts.

7. NoFollow: The nofollow is a link attribute used by website owners to signal to Google that they don’t endorse the website they are linking to. This can happen either when the link is created by the users themselves (e.g., blog comments), or when the link was paid for (e.g., sponsors and advertisers). When Google sees the nofollow attribute it will basically not count that link for the PageRank and search algorithms.

8. Link Sculpting: By using the nofollow attribute strategically webmasters were able to channel the flow of PageRank within their websites, thus increasing the search rankings of desired pages. This practice is no longer effective as Google recently change how it handles the nofollow attribute.

9. Title Tag: The title tag is literally the title of a web page, and it’s one of the most important factors inside Google’s search algorithm. Ideally your title tag should be unique and contain the main keywords of your page. You can see the title tag of any web page on top of the browser while navigating it.

10. Meta Tags: Like the title tag, meta tags are used to give search engines more information regarding the content of your pages. The meta tags are placed inside the HEAD section of your HTML code, and thus are not visible to human visitors.

11. Search Algorithm: Google’s search algorithm is used to find the most relevant web pages for any search query. The algorithm considers over 200 factors (according to Google itself), including the PageRank value, the title tag, the meta tags, the content of the website, the age of the domain and so on.

12. SERP: Stands for Search Engine Results Page. It’s basically the page you’ll get when you search for a specific keyword on Google or on other search engines. The amount of search traffic your website will receive depends on the rankings it will have inside the SERPs.

13. Sandbox: Google basically has a separate index, the sandbox, where it places all newly discovered websites. When websites are on the sandbox, they won’t appear in the search results for normal search queries. Once Google verifies that the website is legitimate, it will move it out of the sandbox and into the main index.

14. Keyword Density: To find the keyword density of any particular page you just need to divide the number of times that keyword is used by the total number of words in the page. Keyword density used to be an important SEO factor, as the early algorithms placed a heavy emphasis on it. This is not the case anymore.

15. Keyword Stuffing: Since keyword density was an important factor on the early search algorithms, webmasters started to game the system by artificially inflating the keyword density inside their websites. This is called keyword stuffing. These days this practice won’t help you, and it can also get you penalized.

16. Cloaking. This technique involves making the same web page show different content to search engines and to human visitors. The purpose is to get the page ranked for specific keywords, and then use the incoming traffic to promote unrelated products or services. This practice is considering spamming and can get you penalized (if not banned) on most search engines.

17. Web Crawler: Also called search bot or spider, it’s a computer program that browses the web on behalf of search engines, trying to discover new links and new pages. This is the first step on the indexation process.

18. Duplicate Content: Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. You should avoid having duplicate content on your website because it can get you penalized.

19. Canonical URL: Canonicalization is a process for converting data that has more than one possible representation into a “standard” canonical representation. A canonical URL, therefore, is the standard URL for accessing a specific page within your website. For instance, the canonical version of your domain might be http://www.domain.com instead of http://domain.com.

20. Robots.txt: This is nothing more than a file, placed in the root of the domain, that is used to inform search bots about the structure of the website. For instance, via the robots.txt file it’s possible to block specific search robots and to restrict the access to specific folders of section inside the website.

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10 Common Link Building Problems

noreply@blogger.com (Dharmesh vaidya) — Wed, 13 Feb 2013 23:31:00 -0800

1. Article Directories

Article directories were hit in the initial Penguin release on April 24, 2012. If you are currently adding article directory links, then stop the program right away.

In addition, if you have some links that resulted from article directories, then work on getting them removed. If you can't get them removed, then use the Google Disavow Tool to request that they be ignored by Google.

2. Low-Quality Directories

There isn't clear evidence that low-quality directories were explicitly punished in a Penguin release as yet, but it does not really matter. The right policy here is clear. Participate in the major directories: Yahoo Directory, DMOZ, Best of the Web, and Business.com.

3. Low Relevance Guest Posts

Guest posting on sites that you are truly proud of is a great idea. But this can be overdone too. For example, if the post is not relevant to your site, or the site is not relevant to your post, don't do it.

4. Low Relevance/Accuracy Info graphics
This is a popular strategy many people use to promote their sites. Infographics are cool looking, and they can communicate certain types of information very effectively, which is why they are popular with users and publishers.

5. Paid Guest Posts

To me, paid guest posts are one of the more obvious ones, but a lot of people still do this. One big flag for this is a site that has a significant number of incoming links from posts that have rich anchor text embedded in the middle of the text.

6. Anchor Text

This one may upset some people. As I predicted in "SEO Revelations for 2013", I believe Google will take action (or more action) against sites that have too much rich anchor text in their backlink profile. You could argue that their EMD update was a step in that direction, but there is much more they can do here.

7. Doorway Pages

doorway-page-illustration

An oldie but goodie! These are thin content pages/sites that exist only to capture search traffic and then to get people to go to another site (in this case the site with the penalty).

8. International Sites

I always chuckle when I see a site with lots of links from Polish sites where the page is written entirely in Polish and right in the middle somewhere is this rich anchor text phrases in English. Ouch. You might as well go to building 43 at Google wearing a sign with your URL on one side and the words "I am a spammer" on the other.

9. Blog Carnivals

Stated with an optimistic eye, blog carnivals are communities where people share content, some editorial review is, or isn't, provided by the person running the carnival, and other publishers can then come find articles for publishing on their site.

10. Poor Quality Content of Any Kind

You can argue about how this might be measured by a search engine. Here is a place where social media signals may add some real value as a signal.

Does your site, or articles you write, get social love? Or, do they get little attention at all? You could also look at the time on page type signals. Do people spend 2 minutes or more on the page, or do they stop by and run off right away?

The authorship initiative by Google is the start of an overt effort on their part to figure out who is publishing quality content. And, as I mentioned in my SEO Revelations article, they are already measuring and acting on time on site signals.

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SEO BASIC Useful Words

noreply@blogger.com (Dharmesh vaidya) — Fri, 8 Feb 2013 03:21:00 -0800

SEO BASIC Useful Words:

Algorithm is a programming rule that tells how search engine indexes contents.

Alt Attribute is the alternative text description for images.

Anchor Text is the text part of the link. This is used by search engines as an important ranking factor.

Back links are inlinks, inbound links, incoming links (whatever you want to call it) pointing to a web page.

Banned this happens when search engine blocks your site from appearing in its SERP.

Black Hat SEO this is the optimizations that are against the guidelines of search engine.

Blog is a website also known as "weblog". It is an online diary with regular entries of commentary, description, events, or other materials. Entries are commonly displayed in reverse-chronological order.

Bot short for robot.

Cache is the copies of webpages stored on internet user's hard drive or in search engines database. This is why web pages loads quickly when they hit the back button in their web browsers.

Cloaking is a black hat SEO technique in which the content presented to the search engine spider is different than the content presented to visitors.

Cookie is the information stored on searchers computer by a web server while accessing a particular webpage.

Directory is where websites are group into categories with description by group of human editors.

Forum or message board is a place where discussions on related topics takes place. Forums are also used by search engine optimizers and webmasters for information exchange.

Google is the world's number one search engine founded by Standford University students Sergey Brin and Larry Page in 1998.

Google bot is a search bot used by Google to collect documents from the web to build a searchable index for the Google search engine.

Gray Hat SEO is an search engine optimization using both Black Hat and White hat techniques.

Heading tag is an HTML tag often used to denote a section heading of a web page. SE pays attention to text marked with a heading tag.

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Search Engine Optimization

noreply@blogger.com (Dharmesh vaidya) — Thu, 7 Feb 2013 22:57:00 -0800

Search Engine Optimization

Search Engine Optimization (SEO) is an exercise to promote websites on search engines result pages (SERP) for user oriented queries. As an example, a user looking to find an efficient web solutions partner in New Delhi for design & development of a website for his organization, will log on to Google, Yahoo, MSN etc. and type in a query pertaining to his requirements. The query can be anything like web design New Delhi. Once the query has been shot across, the search engine examines its database & throws results as a best fitting reply to the user query. Now there may be thousands of organizations in the same business, how does the search engine determine which one is the best suited? The answer to this lies in the SEO exercise.

Let us first determine how a search engine ranks a website on its result pages. Each Search Engine has web-crawler software which keeps crawling the internet and scanning websites. It may even be on this web page as you are viewing it!! This crawler scans the website for its code, content etc. and just as a teacher gives student marks, it gives websites marks based on hundreds of pre-defined parameters. It is the aggregate of these marks which actually determines the position of a website on the SERP.

How can one score the best on the search engines?

The SEO process allows avenues to play on with the search engine's ranking algorithm thereby allowing it to give the website best marks possible. There are two processes one can follow to achieve this-

· Organic SEO i.e. process which search engines recognize to be honest and standardized.

· Black Hat or the dishonest method of achieving rankings. Now one must remember that if one is smart, search engines are smarter! Therefore using black hat tricks can get a website banned on SERP's, if detected.

The safe & best approach ‘Organic SEO’ falls in best.

Organic SEO process is divided into 2 aspects- On-page Optimization and Off-page Optimization. Let us determine various exercises broadly coagulated within the organic process of search engine optimization.

Types of Seo?

Ø Seo types are:

On page.
Off page.

On Page optimization:

This is the technical aspect of SEO exercise. Here the objective is to ensure that your website complies with all technical and architectural norms of search engine crawlers. This compliance relates to crawlability or accessibility of the crawler to all the pages of the website. A student’s note book not only has to be complete for the teacher to assess but also formatted as per teacher’s liking to impress the teacher!

This process includes basic exercises like:

v Extensive keyword research

v Landing page optimization.

v Keyword density correction on the web-page.

v Keywords inclusion in meta, title tags, anchor texts, alt etc.

v Ensuring proper keyword density in the body text as per the inverted triangle rule.

v Ensuring proper internal link structure.

v Checking for code Vs text ratio.

v Ensuring that outbound links from a page are not to a bad or unrelated neighbourhood.

v URL optimization.

v Sitemap Generation.

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How to Increase Your Blog’s Page Rank

noreply@blogger.com (Dharmesh vaidya) — Thu, 7 Feb 2013 04:47:00 -0800

How to Increase Your SEO Blog’s Page Rank :

About fell over when I checked this blog’s Page Rank some days ago. Goodness! It had moved from 0 to 1. I couldn’t believe my eyes. In fact, I had to confirm by checking at two other sites. It was the same story. But I still found it hard to believe, and I’ll explain why.

1. Writing for readers rather than search engines:

Over time, I’ve realized that most posts that dominate search engine rankings and attract hundreds of backlinks are fact-filled, problem solving, and…long. So, I ensured that my posts were also long enough to give every detail the reader needs.

2. Deep linking:

When writing my posts, I always linked relevant parts of it to previously published posts. Most bloggers apply this tactic. And you should have noticed it on most blogs.

3. Outlinking:

Though this may sound counterintuitive, I started applying it since the time I learned, in this post by Neil Patel, that it works for SEO. What you knew is that you’ll boost your blog’s rankings by getting backlinks from other sites, right?

4. Adding images within posts:

So as not to make my posts appear as “dry blocks of text”, I try to add relevant images between them (though not all my posts have images).

5. Getting backlinks from other sites:

Personally, I think this is what played a giant role in the PR upgrade. As I publish posts on my blog, I tried getting backlinks to it from other blogs. I did this via two main techniques – guest posting and blog commenting.

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Essential Off Page SEO Factors

noreply@blogger.com (Dharmesh vaidya) — Tue, 5 Feb 2013 22:55:00 -0800

Essential Off Page SEO Factors
In this issue of the Traffic Travis newsletter you'll learn about the essential off page SEO factors that will contribute to how well your website ranks in the search engines. While on-page SEO is a one-time thing, off-page SEO deals almost exclusively with building links to your site and is what will get you the most results over time.

Here's some of what we'll cover:

    The number of inbound links to your site.
    The quality of the links to your site.
    The rate at which you should be buildling links.
    How to deal with anchor text.

Understanding Google PageRank:

Before we get in too deep, it is important that you have an understanding of Google PageRank. Put simply, PageRank (PR) is a way that Google measures websites. It is based on a complex and evolving algorithm, but you don't need to worry about that.

Number of inbound links:

By far the biggest force behind boosting your search engine ratings is the number of other web pages that have links pointing to your website. According to Wikipedia, a hyperlink to a page counts as a vote of support for that page

Anchor Text To Specific Pages:

You want as many links to your web pages as possible to have anchor text that includes your keywords. This will help search engines correctly identify what your pages are about, and know which keywords they should be ranking for.

Quality of links:

Not all links have the same value. Quality matters.
The type of sites that are more valuable include:

High PR websites.
edu or .gov websites.

Authority sites in your niche. If you are unsure of what an authority site is, they are the bigger websites that tend to feature a lot in the search results for your chosen keywords (and related keywords).

Google notes on their site that: "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.

Your site's ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of ...

Getting quality links to a website is often the hardest thing to do in the field of search engine optimization. It is one of those things over which a webmaster has the least control. If you’re struggling with this yourself, keep reading for some strategies that will help you win those all-important links.

http://vaidyadharmesh.blogspot.com

Dharmesh vaidya- About ME

noreply@blogger.com (Dharmesh vaidya) — Mon, 28 Jan 2013 05:16:00 -0800

Dharmesh vaidya - About ME

Hi, I am Dharmesh vaidya from Ahemedabad. I have 1+ years of experience in Search Engine Optimization & Expert in Social Media too. Now ,I am working at Search Engine Optimizer at DIPL infotech Pvt. Ltd.

Address:
Ahemedabad, India
Outsourcing/Offshoring
contact(M): 9726171798
Email id:vaidya_1984@yahoo.com

Education :

HNGU University

Summary:

Hi, I am Dharmesh vaidya from Ahemedabad. I have 1+ years of experience in Search Engine Optimization & Expert in Social Media too.

Skills & Expertise:

SEO

SMO

Google analytical

webmaster tools

PPC

Google ad-words tool

website Promotion

Social Media

Most important elements:

    Link building
    Directory submission
    Article submission
    Social Networking
    Media Marketing
    Social Bookmarking

For More info : http://vaidyadharmesh.blogspot.com

SEO Careers

noreply@blogger.com (Dharmesh vaidya) — Fri, 11 Jan 2013 22:51:00 -0800

SEO is very important for website marketing and also business purpose and making for seo careers,seo fields ans seo knowledge.

SEO is what makes a website stand out amongst the hordes of others; and this is precisely why every business website needs SEO. The ultimate aim of SEO is to use all available tools and methods to make a website score high on the search engine results pages.

Seovacancies is a specialist job board advertising seo jobs and careers in the Search Engine and New Media industries.

Browse our site and find...

SEO PPC and SEM Jobs in the UK, USA and rest of the world

Jobs from the leading New Media & Digital Media Agencies

SEO Jobs and related vacancies from leading agencies and direct employers

Jobs for all professionals working in the SEO, SEM, PPC and New Media Industry.

They are two activity in SEO fields:

SEO off page:SEO Professional, I hereby suggest some the factors that deal with off-page SEO. I found this forum to be the best suited place for sharing. Below is a list of some things most people may be familiar with, but I have also added a few advanced things that you may not know. Try these Advanced Off-Page SEO Strategies to market your website, get ranked in search engines, and to build online reputation (branding) for your company/website so that you can survive in this competitive SEO world.

SEO on page:On Page Search Engine Optimization has been around the longest, since the begining of search engines. Search engines used simpler less sophisticated technology a few years ago, and the world wide web was alot smaller. At the time "ON Page" SEO Worked years ago, and it was basically an easy comparison.

http://vaidyadharmesh.blogspot.com

How to Recover from Google’s Panda Effect- Best Tips

noreply@blogger.com (Dharmesh vaidya) — Sun, 6 Jan 2013 23:10:00 -0800

Google Panda Penalizes Websites With:

Website with low quality (Thin content)

Website which works as content farm

Website with useless pages indexed in Google (Same as content farm)

Too many broken/bad links (404 error)

Website with not proper SEO structure

Duplicate content

Too many advertisements

High Bounce Rate

Poor Grammar and Spellings

Poor Site loading timeOver optimization (Black hat SEO)

Useful SEO Tools Of Year 2012

noreply@blogger.com (Dharmesh vaidya) — Wed, 2 Jan 2013 01:13:00 -0800

SEO Toolkit

This free tool is excellent for tweaking your website and making it SEO-friendly. It checks out your page and proposes recommendations to make it rank better in search engines. Broken links, missing tags, and general relevance are examples of factors that Microsoft SEO Toolkit analyzes. In short, it offers recommendations perfect for fine-tuning how effectively your site attracts traffic, as well as how to improve consumer experience on the website.This useful for seo blog,seo field.

Shared Count

Social media buzz weighs more than ever in SEO rankings. With that in mind, Shared Count analyzes social metrics by topic, for free, so webmasters can see which subjects have buzz and which seem to fall flat. Shared Count offers data about how much will people discuss a topic repeatedly, whether the topic is discussed positively or negatively, top users, the most popular hashtags associated with the topic, and the social media sites responsible for creating the buzz.

Pingdom

This is another handy tool for testing speed. Simple enter an URL and it runs a full page test that calculates load time. It also gives data on the size of your page, as well as the size of page objects.

Google Adwords

While this tool is not new, it is still one of the best and most important SEO tools at your disposal. It helps find sought-after keywords that you can incorporate into your page to increase the chance it ranks well in search engines. It also points out which popular keywords have a lot of competition, which means your page is likely to get buried, and which have surprisingly little.

Screaming Frog SEO Spider

This free SEO tools analyzes and reviews any site on the web. Screaming Frog SEO spiders CSS, links, images, and scripts, and also gathers SEO elements like meta descriptions and page titles. It is a powerful way to assess the SEO of your website as well as snoop on the SEO tactics of your competition.

Copyscape

This is another old tool, but it still has value, particular since many search engine updates have focused on slashing the rank of duplicate content. Up to ten times per month, you can check the originality of your website’s text. This helps ensure that the original content you are posting for the sake of rank is, in fact, original.

Open Site Explorer

Open Site Explorer checks backlinks, up to three a day for free. It shows how many of these links a site has and, for free, a detailed description of the first 15. That description includes the page and domain authority of the back link.
To land on the first page of a search engine, you need powerful, up-to-date Search Engine Optimization tools. Their data and recommendations can make the all the difference in your search rank.

http://www.brandignity.com/2012/08/8-useful-seo-tools-of-year-2012/

How to Use Keywords Effectively

noreply@blogger.com (Dharmesh vaidya) — Thu, 27 Dec 2012 23:08:00 -0800

How to Use Keywords Effectively

Well, one of the most important elements of Seo field is the effective use of keywords. Many webmasters ignore this tactic and then try to find out the reason why the sites are not ranking well on Google or the other search engines. You should use your SEO knowledge keywords wisely and keep the important words in the title tag and the heading tag. The points below would help you in understanding the areas where you should focus upon in maximizing your chances of good keyword exposure.

Use Keywords on the Title and the Meta Tags

You should use your selected keywords on the title tag, Meta description tag and the Meta keyword tag. This is the most important thing to consider while creating web pages. Having your keywords in these meta tags maximizes your chances of ranking and it also becomes easier for the user to locate your website or web page. Remember title tag and description tag are being used by the search engines in their SERPS (Search Engine Result Pages) and therefore choose them wisely.

Warning- DO NOT STUFF KEYWORDS (One general point which I must cover is that please do not stuff keywords in your webpages. Write pages for your audience and not for the search engines. Remember the lesson is to use keywords and not overuse them.

Use keywords on H1 and <bold> tags

You should use your main keywords on the H1 tag of your page. You may also use the bold tags as the search engine’s gives more weight to the words which are present on the H1 tag or the bold or emphasis tag.

Provide Alt Tags to Images

I would not suggest you to use keywords in your alt tags but would definitely suggest you to provide related alt tags to images. For example, if you are having an image related to Joker then you must describe the alt tag as “Joker” and not “Jo12”, “J1”,”45s” or some other useless names. Having alt tags in the web pages adds to the usage of proper keywords on the page and ultimately your webpage becomes a relevant page in the eyes of search engines.

Warning: - Do not overuse keywords on alt tags but choose it wisely.

Use Keywords in the Anchor Text

This is an important point and you must not miss this. You should use keywords in the anchor text while linking to that web page. For example if your web page is about a Joker then you must use the anchor text “Joker” while linking to the web page.

Warning- Do not repeat the use of Anchor Text but use variations whenever possible or you might get penalized for this.

Use Synonyms of the main keyword

If you are using synonyms of the main targeted keyword on the web page then there is a greater possibility that the search engines might rate your web page more relevant to that keyword. The point to note is that – A quality and relevant article automatically contains some synonyms and you do not have to force synonyms into it. But if you still do not have synonyms in your web page then do get some.

Warning- Overuse of synonyms and spammy article written only for the search engines might get your website penalized. Always keep the audience in mind and add quality stuff to your article, I am sure, synonyms will automatically follow.

I hope you must have understood the real use of the keywords in your web page’s content. My personal advice would be to do proper research on the topic on which you are going to write an article and then make it quality, include some stuff that are not written elsewhere, include some stuff that would be useful for the audience, have some references if you think its necessary, use proper (not spammy) title and meta tags. Provide alt tags if you are having images and remember to keep the anchor text clean.

http://www.seosandwitch.com

Avoid Black Hat Seo Technique

noreply@blogger.com (Dharmesh vaidya) — Thu, 20 Dec 2012 02:41:00 -0800

Hidden text – Create modern CSS based websites with JQuery effects. They often hide large portions of text in layers to display them on click or mouse over for usability reasons. Example: CSS pagination.

IP delivery – Offer the proper localized content to those coming from a country specific IP address. Offer the user a choice though. Shopping.com does a great job here.
301 redirects – Redirect outdated pages to the newer versions or your homepage. When moving to a new domain use them of course as well.
Throw Away Domains – Create exact match micro sites for short term popular keywords and abandon them when the trend subsides. Something like tigerwoodssexrehab.com
Cloaking – Hide the heavy Flash animations from Google, show the text-only version optimized for accessibility and findability.
Paid links – Donate for charity, software developers etc. Many of them display links to those who donate.
Keyword stuffing – Tags and folksonomy. Keyword stuff but adding several tags or let your users do the dirty work via UGC tagging (folksonomy) every major social site does that.
Automatically generated keyword pages – Some shopping search engines create pages from each Google search query and assign the appropriate products to each query. You can do that as well if you have enough content.
Mispsellings – Define, correct the misspelled term and/or redirect to the correct version.
Scraping – Create mirrors for popular sites. Offer them to the respective webmasters. Most will be glad to pay less.
Ad only pages – Create all page ads (interstitials) and show them before users see content like many old media do.
Blog spam – Don’t spam yourself! Get spammed! Install a WordPress blog without Akismet spam protection. Then create a few posts about Mesothelioma for example, a very profitable keyword. Then let spammers comment spam it or even add posts (via TDO Mini Forms). Last but not least parse the comments for your keyword and outgoing links. If they contain the keyword publish them and remove the outgoing links of course. Bot user generated content so to say.
Duplicate content on multiple domains – Offer your content under a creative Commons License with attribution.
Domain grabbing – Buy old authority domains that failed and revive them instead of putting them on sale.
Fake news – Create real news on official looking sites for real events. You can even do it in print. Works great for all kinds of activism related topics.
Link farm – Create a legit blog network of flagship seo blogs. A full time pro blogger can manage 3 to 5 high quality blogs by her or himself.
New exploits – Find them and report them, blog about them. You break story and thus you get all the attention and links. Dave Naylor is excellent at it.
Brand jacking – Write a bad review for a brand that has disappointed you or destroys the planet or set up a brand x sucks page and let consumers voice their concerns.
Rogue bots – Spider websites and make their webmasters aware of broken links and other issues. Some people may be thankful enough to link to you.
Hidden affiliate links – In fact hiding affiliate links is good for usability and can be even more ethical than showing them. example.com/ref?id=87233683 is far worse than than just example.com. Also unsuspecting Web users will copy your ad to forums etc. which might break their TOS. The only thing you have to do is disclose the affiliate as such. I prefer to use [ad] (on Twitter for example) or [partner-link] elsewhere. This way you can strip the annoying “ref” ids and achieve full disclosure at the same time.
Doorway pages – Effectively doorway pages could also be called landing pages. The only difference is that doorway pages are worthless crap while landing pages are streamlined to suffice on their own. Common for both is that they are highly optimized for organic search traffic. So instead of making your doorway pages just a place to get skipped optimize them as landing pages and make the users convert right there.
Multiple subdomains – Multiple subdomains for one domain can serve an ethical purpose. Just think blogspot.co or wordpress.com – they create multiple subdomains by UGC. This way they can rank several times for a query. You can offer subdomains to your users as well.
Twitter automation – There is nothing wrong with Twitter automation as long as you don’t overdo it. Scheduling and repeating tweets, even automatically tweeting RSS feeds from your or other blogs is perfectly OK as long as the Twitter account has a real person attending it who tweets “manually” as well. Bot accounts can be ethical as well in case they are useful no only for yourself. A bot collecting news about Haiti in the aftermath of the earthquake would be perfectly legit if you ask me.
Deceptive headlines – Tabloids use them all the time, black hat SEO also do. There are ethical use cases for deceptive headlines though. Satire is one of course and humor simply as well. For instance I could end this list with 24 items and declare this post to a list of 30 items anyways. That would be a good laugh. I’ve done that in the past but in a more humorous post.
Google Bowling – The bad thing about Google bowling is that you hurt sites you don’t like. You could reverse that: Reverse Google bowling would mean that you push sites of competitors you like to make those you dislike disappear below. In a way we do that all the time linking out to the competition, the good guys of SEO who then outrank the ugly sites we like a lot less.
Invisible links – You’d never used invisible links on your sites did you? You liar! You have. Most free web counters and statistic tools use them. Statcounter is a good example. So when you embed them on your site you use invisible links.
Different content for search engines than users – Do you use WordPress? Then you have the nofollow attribute added to your comment links. this way the search engine gets different content than the user. He sees and clicks a link. A search bot sees a no trespass sign instead. In white hat SEO it’s often called PageRank sculpting. Most social media add ons do that by default.
Hacking sites – While crackers hack sites security experts warn site owners that they vulnerabilities. Both discover the same issues. Recently I got an email by someone who warned me to update my WordPress installation. That was a grand idea I thought.
Slander linkbait – Pulling a Calacanis like “SEO is bullshit” is quite common these days. Why don’t do it the other way around? The anti SEO thing doesn’t work that good anymore unless you are as famous as Robert Scoble. In contrast a post dealing with “100 Reasons to Love SEO Experts” might strike a chord by now.
Map spam – Instead of faking multiple addresses all over the place just to appear on Google Maps and Local why don’t you simply create an affiliate network of real life small business owners with shops and offices who, for a small amount of money, are your representatives there? All they need to do is to collect your mail from Google and potential clients.

SEO Best Practices: On-Page SEO Checklist

noreply@blogger.com (Dharmesh vaidya) — Sun, 16 Dec 2012 21:41:00 -0800

SEO Best Practices: On-Page SEO Checklist

1. Title Tags

This is one of the most important on-page SEO fields related factors. The title tag tells search engines what the page is about and that the page on your website is relevant for that keyword or keyword phrase. Title tags should be unique for every page. In search results, search engines will highlight your keyword phrases if a user has searched for those terms. This increases visibility and click-through rate.

Best Practices:

Your title tag should be written like this: Primary Keyword – Secondary Keyword | Brand Name
Use a dash in between your keyword phrases and a pipe at the end before your brand name
Avoid duplicate title tags
Keep title tags at 66 characters or less in length, including spaces

2. Meta (Page) Descriptions

Meta descriptions, while not as important in search engine rankings, are extremely important in getting users to click through from the search engine results page (SERP) to your website. Meta descriptions should use keywords wisely, but more importantly they should include a compelling description on which a user would want to click on. Much like title tags, the SERPs will highlight keywords that the user searched for, increasing the likelihood of the user clicking through to your website.

Best Practices:

Write compelling meta descriptions
150 to 160 characters is the recommended length
Avoid duplicate meta descriptions
Do not use quotes or any non-alpha characters (Google, cuts them out of the meta description)

Example of meta descriptions in search engine results:

3. Content with Targeted Keyword Phrases

Your content is the meat and potatoes of your website. With the latest Google Panda updates, it is extremely important that your content is unique and relevant. If you have multiple pages with the same content (or if you have your content on other people’s websites), you will run the risk of getting penalized by Google and your search rankings will suffer. We want to keep Google happy, so keep your content unique.

Best Practices:

Create content that is extremely relevant for that keyword phrase
Use your keyword phrase 4 times within your content
Use multiple variations of that keyword phrase – singular and plural versions, abbreviations, acronyms (SEO vs. search engine optimization) and synonyms
Include links from other pages within your website that point back to this page (see internal page linking below)
Create unique content for every medium (press releases, blogs, guest blog posts, etc…). If you send out a press release, do not copy and paste that press release onto your website. If it gets picked up in multiple publications, the search engines will see that you have duplicate content and penalize you for it.

4. Header Tags and Keyword Phrases

A header tag, also known as an H1 tag, is much like the subject line of your web page. You should only use your keyword phrase once in the H1 tag. This should be included on a page to which you are trying to drive unique traffic to. You can also use H2 tags (second header) if there are multiple sections.

Best Practices:

Use your keyword phrase once in your H1 tag
Use H1 tags on pages you are trying to drive unique traffic to (SEO page)
Use H2 tags if there are multiple sections

5. Internal Page Linking with Anchor Text

Internal linking refers to a link on a page that points to another page on the same website. Internal linking is important because it helps strengthen those keywords internally for those pages, it allows users (and search engine robots) to navigate through the website, and it tells the search engines that the page is relevant for that keyword phrase.

Best Practices:

When linking to another page on the same site from within content, select good anchor text (keywords) to use in the actual link and do this often. For example: “We offer a wide range of web design services,” rather than “Click here for our services.”
In the above example, you would link “web design services” to your web design services page instead of linking “click here.”

http://www.orbitmedia.com/blog/seo-best-practices

SEO Task List

noreply@blogger.com (Dharmesh vaidya) — Tue, 11 Dec 2012 23:08:00 -0800

SEO Task List

Setup Google Analytics
Setup Google Webmaster Central
Record BackLinks as per SEO_Report.xls (details of this report format available on request)
Setup Word Press Blog in the website
Optimize the title, header tags & put about 2.5K articles of content, 500- 1K to begin with, each comprising of 500 – 1k words at least. The article should be written as per the SEO norms specified here:
Collect keywords from Google
(make them H1 – H4 tags & place on top area of the pages)
Record & Monitor Search Engine Rankings (SERPs)
Optimize Titles using keywords from Google
Setup RSS Feeds (automatic in WordPress)
Setup a Forum in the website using WP
Setup Twitter a/c
Setup Facebook a/c, App etc.
Setup MySpace a/c, profile etc.
Setup YouTube profile.
Send a Press Release
Test content in CopyScape
Setup one Official Auxilliary Blog
Setup Groups in Google
Setup Groups in Yahoo
Setup Groups in FaceBook
Setup Groups wherever you can
Setup Blog Farms
1. (one new to be setup every week with new Gmail a/c, CLEAR COOKIES)
Submit to top 100+ Social Sites manually.
Submit your website to directories
Pligg Real Hard
Submit Articles
Drop links in Forums
Drop links in Blog Comments
Post & Drop links in classifieds aggressively
Facebook marketing Campaigns
Craigslist
Setup domain & sub-domain based slave websites.
Optimize the Speed of website
Create a SiteMap of the website in HTML
Send me a Thank You EMail

http://www.it-india.com/seo-forums/search-engine-optimization-forum/seo-tutorial-complete-step-by-step-seo-guide-for-portals-large-websites/author=iadmin

SEO Ideas

noreply@blogger.com (Dharmesh vaidya) — Sun, 9 Dec 2012 23:07:00 -0800

Sample Ideas - all explained with TODO lists, grading charts, and lists of free Internet resources!

Newsjack - Identify trending topics and blog about them.
Free SEO Webinars - Attend a free SEO event.
Local Reviews - Ask for reviews on Google+ Local, Yelp, etc..
Webmaster Tools - Set up Webmaster tools in Google and Bing.
Google Analytics Learning - Watch informative Google videos on how to use Analytics.
Tweet URL's - Identify top Twitterers and get them to tweet your URL's.
Google SEO Guide - Download and read the official Google guide to SEO.
Learn from Google - Identify and use official Google learning SEO resources.
Blog Commenting - Identify blogs in your keyword communities and participate through comments.
Google Easter Eggs - Discover the humorous side of Google.
Google+ Local - Find and/or claim your free, official Google+ local listing.
Local SEO - Cross-reference local listings and your website, consistently.
Authorship on Google - Set up a Google+ personal page and create authorship for your website or blog.
SERP Rank - Check your search engine results page (SERP) rank across target keywords.
YouTube SEO - Create a YouTube channel and SEO optimize your YouTube content.
Social Media Profiles - Create social media channels and backlink to your website.
Guest Blog - Identify bloggers in your keyword community and solicit guest blogging opportunities.
Home Page SEO - Use your home page as the premier SEO gateway to your website.
Link Sculpt - Link sculpt your home page and your entire website for keyword optimization.
Freshness First - Freshen your home page and site with blog posts, news releases, and new content.
Build an Email List - Leverage the power of email marketing by building a list.
Naming Conventions - Name your page URL's, directories, and graphics after your target keywords.
Keyword Discovery - Use free keyword tools to identify and prioritize your SEO keywords.
Local Citations - Claim your local listings and solicit local citations.
Google Analytics - Set up and utilize Google's free Google Analytics platform.
Link Metrics - Measure your PageRank via Google and surrogate metric services.
Build Links - "Ask for the ""easy"" links from ecosystem partners."
Link Bait - Brainstorm link bait opportunities like infographics or widgets.
Sitemaps - Create HTML and XML sitemaps to make your site search engine friendly.
Image Optimization - Optimize your use of images for effective SEO.
Landing Pages - Create effective landing pages that follow the CEA model.
Google Alerts - Set up Google email alerts to monitor your reputation and keywords.
Real World Promotion - Don't forget to promote your website via real world tactics.
Reverse Engineer Links - Use free tools to reverse engineer competitors' link strategies.
TITLE Tag Audit - Audit your TITLE tags for SEO keywords and optimize where necessary.
META DESCRIPTION Tag Audit - Audit your META DESCRIPTION tags for SEO keywords and optimize where necessary.
META KEYWORDS Tag Audit - Educate your staff on how the META KEYWORDS tag does not matter.
SEO Content - Write keyword heavy, well structured SEO-friendly content.
Speed Check - Check your website's speed in Google Webmaster tools and Analytics
Email Signatures - Use employee email signatures to promote your website, contests, or offers.
Mobile SEO - Get ready for the mobile SEO revolution!
News Releases - Use free and paid news release services for buzz, social mentions, and links.
Website Goals - Identify business goals and then website goals in Google Analytics
Referrer Websites - Discover referrer websites in Google Analytics and nurture your relationships.
Advanced Segments - Set up SEO and non-branded custom SEO segments in Google Analytics.
SEO Keywords - Identify your top SEO keywords in Google Analytics and search for opportunities.
Google Reader - Set up Google Reader and subscribe to the top SEO blogs.
Blog Tagging - Use blog tags as in WordPress to communicate to readers and Google your blog's themes.
Google +1 Badge - Set up the +1 Button and Badge for your website.
Article Marketing - Contribute to article marketing sites (within reason).
Company Paragraph - Write a keyword heavy footer for each page of your website.
Google+ Company Page - Set up a Google+ company page and start Google+'ing.
Blog, blog, blog - Create SEO-friendly blog posts, frequently.
SEO Books - Stay abreast of SEO books via Amazon.com searches.
SEO Trade Shows - Follow and attend the major SEO industry trade shows.
Identify Bloggers - Find bloggers who want to blog about your products or services.
Local Listings - Claim your free business listings on Yelp, Citysearch and other local sites.
http://www.jm-seo.org/books/fifty-seo-fitness.html

Free SEO Tools

noreply@blogger.com (Dharmesh vaidya) — Fri, 7 Dec 2012 23:52:00 -0800

Free SEO Tools

Welcome to our free SEO tools. There are several SEO tools below that can help you to better optimize your websites for search engines, and also help you learn more about Search Engine Optimization (SEO). If you find any problems or have any questions about the tools please feel free to contact us using the link above.

NEW Twitter Fan Tool

Shows you which of your twitter friends don't follow you, and also shows your twitter fans (people who follow you, that you don't follow).

On-Page SEO Tools

Use these tools to help you analyze on page SEO factors and out rank your competition.

Web Page SEO Optimizer

Use this tool to compare on page SEO factors for two pages, including keyword density, keyword counts, text similarity, etc. It's a great tool for optimizing keywords on a page.

Keyword Difficulty Check

Takes any keyword/ keyword phrase and returns a nice meter to show how difficult it is to rank well for that keyword.

Google Tools

Google is by far the most popular search engine, so it's important to pay attention to how you rank there. These tools deal more with off page SEO.

Pagerank Tools

Fake PageRank Detection / Pagerank Checker

This is one of our most popular SEO tools. Input any domain name and this special pagerank calculator not only outputs a PR value, it also verifys whether or not the Pagerank is being faked or artificially generated.

Google Updates

Google Update History
This isn’t really a tool, but a calender style chart of all Google Pagerank and Backlink updates since January 2005. The page also shows the number of days since the last update.

Link Tools

Links are a very important factor for SEO. The link tools can help you to understand how many links your site has from other sites.

Backlinks Analyzer tool

Want to have a list of all of the websites that link to a particular website? This extremly handy tool does just that. It also gives links to other interesting information about each site on the list and allows you to export the data in spreadsheet (CSV) format.

HTTP Tools

HTTP Headers and Status Check Tool

Check all HTTP headers and HTTP Status response for any url or web site address. An easy way to see if pages are using 301 or 302 redirects.

DNS Tools

Reverse IP/ Domain Search
Takes a domain name and returns its IP address, along with a list of other domain names that are hosted on that same IP address.

Domain Age Check
Age is a very important factor when it comes to ranking potential. This tool gives the age of entered domain names.

“What’s My IP Address?”

Find out the IP address that you are browsing from.

Ad sense Tools

Adsense Profit Calculator

Enter your page impressions, click thru ratio, and cost per click to calculate your daily, weekly, monthly and yearly Adsense profits.

Alexa

Alexa Rank Comparison
Enter up to 10 web site addresses and get a line graph comparing the Alexa rank of the entered sites. A fun tool.

http://www.seologs.com/seo-tools.html

SEO Glossary

noreply@blogger.com (Dharmesh vaidya) — Thu, 6 Dec 2012 23:31:00 -0800

SEO is an acronym for Search Engine Optimization. It describes a series of techniques which improve the visibility of a website in search engine result pages. The goal of such optimization is to rank as highly as possible for a certain search query. Naturally, this is easier said than done…

SEO Glossary:

In the following articles we’ll be using certain SEO-fields related keywords. Knowing the meaning behind these terms can be useful for newcomers. Below you’ll find an alphabetical list of terms we’ll be frequently using.

CMS: Content management system, for example WordPress or Drupal.
CTR: Click-through rate, the percentage of users that click on a link.
GYM: Google, Yahoo and Microsoft, owners of the biggest three search engines.
Link juice: Link quality that is transferred between sites/pages.
Long tail: More specific keywords, e.g. “navigation bar photoshop tutorial”
META tags: Code in the head-section of a website that is used on search engine result pages.
Organic traffic: Traffic that comes from search engines.
PR: PageRank, a measure for the link popularity of a website.
SEO: Search engine optimization. Techniques that are used to make your website rank more highly.
SERP: Search engine results page. The page with the most relevant web pages for your query.
Spider: A bot that is used by search engines to crawl and index websites.
Stuffing: Using the same keyword too often on the same page.
UGC: User generated content, a great way to add unique content to a page.

SEO On page and Off page Tips

noreply@blogger.com (Dharmesh vaidya) — Wed, 5 Dec 2012 23:42:00 -0800

1. Create Keywords Oriented Meta Tags and Titles

Means: Use your keywords in starting of Title tag and Meta tags,

because Google crawls 65-70 character in title and 150-155 characters for descriptions.

For Example:

Title: Spa Packages – Spa Packages Firm, Tour Operator or Consultants

Meta Description: We Spa Packages experts provide you……………………… up to 150 char.

Keywords: “seo fields,Seo careers,seo courses, seo blogs …. Up to 500 char max.

2. Keyword Density (Should be 4-5%)

Please note or implement your keyword inside the content like that the density of the keywords not exceeds 4-5% according to total words on your page.

Example: if you have 100 words content on the page then your keyword must present within the content 4-5 times exactly.

3. Use H1, H2, H3, tags inside the page. (it’s better if you use keyword in h1 tag but density should not be exceed)

4. Use content in tags always.

5. Use alt tags for each images on the page (try to implement your keywords in alt tags) Example: Home Page Logo you can use alt like “spa packages logo”

6. If possible try to do interlinking with maximum pages inside your site for the keyword “Spa packages”.

Social Media Optimization

noreply@blogger.com (Dharmesh vaidya) — Wed, 28 Nov 2012 01:13:00 -0800

Social Media Optimization (SMO) or Social SEO is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is SEO.

There are two categories of SMO/Social SEO methods:

(a) Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos

(b) Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles

Social Media Optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Social Media Optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.

Social Media Optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.

Social Media Optimization (SMO), is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, Social Media Optimization is oftentimes implemented to foster a community of the associated site, allowing for a healthy business to consumer relationship.

Origins

According to search engine expert Danny Sullivan^[1], the term "social media optimization" was first used and described by Rohit Bhargava. Bhargava's original five rules for conducting social media optimization are:^[2]

Increase your linkability
Make tagging and bookmarking easy
Reward inbound links
Help your content travel
Encourage the mashup
Get communities connected

Several authors added new rules to the original post. Today there are 16 rules, which were translated into French, Dutch, Italian, Spanish, German, Japanese, Greek, Portuguese, Russian, Hebrew and recently also in Thai.

Four years after the initial post, Rohit Bhargava posted an updated set of five new rules.

Create shareable content
Make sharing easy
Reward engagement
Proactively share content
Encourage the mashup

Around the same time, entrepreneur and blogger Ben Elowitz proposed as SMO as a broader set of online marketing strategies for all published websites in an era where social platforms are ubiquitous.

http://encyclopedia.thefreedictionary.com/Social+Media+Optimization

The Basics of SEO for Bloggers

noreply@blogger.com (Dharmesh vaidya) — Mon, 26 Nov 2012 22:47:00 -0800

The Basics of SEO for Bloggers

Here is a list of SEO basics — all the essential need-to-know stuff — for bloggers, beginners, and other non-bots:

1. Write a good title

A good page title is your bread-and-butter. It should include your keywords as close to the beginning of the title as possible. (FYI: Your page title isn’t always the same as your headline.)

You can see the page title by looking at the top of your browser window. For instance, You’ll see that mine is: “SEO Basics for Bloggers & Beginners | Goins, Writer” but that I have a slightly different headline.

Try to keep it under 66 characters total, so that it doesn’t get cropped by search engines.

2. Link-build

Links are essential to growing your search rank (especially others linking to your site). There are three ways to do this:

Link out to other helpful articles using anchor text with your keyword or keyword phrase.
Get other people to link to you, either by asking (don’t be a sleaze) or by writing great content.
Link to other articles on your site using anchor text. (This is just a fancy word for embedding links directly into text and not just the URLs.)

Inbound links (or “backlinks“) are the most important, but all are helpful. A great strategy for building links (other than writing killer content) is guest posting.

3. Mention keywords

Choosing a keyword is one of the hardest parts of SEO. What will your article be about? Once you choose a topic that is hopefully relevant to your site’s topic, then you need to include it in a few other places:

The page title and headline
In the URL
In the body of your article
In your site’s metadata

Use your keyword within the first paragraph of your blog post. Starting off with a question is a great way to do this without sounding like a robot.

Also, use it a handful of times in the body of your post (but not too much), linking to any relevant resources on your site or others about the topic, using anchor text.

4. Don’t write too little

Make your post the ideal length: 300-500 words.

Going over 500 is fine (unless it means your readers won’t read it, which can increase your bounce rate), but less than 300 isn’t ideal.

In other words, you’re not Seth Godin, and don’t try to be.

5. Focus on frequency

Posting frequently (more than once a week) teaches search engines to come back and check your website more regularly, which will cause your pages to rank more highly over time.

6. Don’t neglect metadata

Meta means “information about information.” It’s the invisible stuff that search engines see about your content that your readers don’t. While this is not as important as text on your site, it is a factor.

Include keywords in your meta tags, as well as your page title and description. Some blog themes already do this for you. If not, find one that does or use a third-party app like a plugin to help you.

A free WordPress plugin that does this quite well is All in One SEO Pack. Or, you could spend the dollars to invest into a product like Scribe SEO, which helps you with metadata, keywords, and all things SEO.

7. Make good use of images

Rename the file name to include your keywords and include them in your image title, alt text, and description (this is also meta data).

Images can also help hold the reader’s interest and can lead them to click other content on your site, as well.

8. Use categories

Intelligently name your categories to focus on major keywords your blog may talk about (e.g. “Stuff” isn’t a great category name). And please rename your “uncategorized” category title to something less lame (e.g. “Miscellaneous” or “General”).

This builds more links to your content on your site and allows search engines to see that you’re linking to keywords on your site.

9. Add header tags

This is a little technical, but not as hard as it sounds.

If your site’s theme has an option for adding headings or subheads (this is a built-in feature for WordPress), then it’s no sweat. If not, all you have to do is add some simple code into the HTML section of your article.

You should use subheads to lead your reader through the article, but also use variations of your keywords in your H1, H2, and H3 tags. (Note: Don’t use the H1 tag in a post if your blog system pulls this from your title.)

10. Get social

While the vote is out on how much links from social networks like Facebook and Twitter affect SEO, it is a factor.

However, the more important reason is that shared content via social media gets attention (and ultimately links) from other bloggers website admins.

I’ve often seen that when one of my posts gets a lot of traction on Twitter, it starts acquiring backlinks within a few days.

http://goinswriter.com/seo-basics