Varn

88% of top UK brands unprepared for AI shopping revolution

Tom Vaughton — Mon, 08 Jun 2026 13:55:09 +0000

Are Markdown files useful for AI?

Tom Vaughton — Mon, 01 Jun 2026 16:25:03 +0000

The shift to agentic shopping: How consumer behaviour is changing

Tom Vaughton — Wed, 27 May 2026 12:59:35 +0000

Nobody reads your reports (and this is how you fix it!)

Cerys Osborn — Tue, 12 May 2026 10:11:44 +0000

Introducing the new senior leadership team at Varn: Building for the future of search

Cerys Osborn — Thu, 07 May 2026 15:10:13 +0000

What is UCP? Preparing your store for agentic shopping

Jess Melaragni — Thu, 07 May 2026 14:30:43 +0000

Gated content in 2026: Balancing lead gen with AI search visibility

Andy Mollison — Tue, 05 May 2026 15:45:50 +0000

BrightonSEO talk roundup April 2026

Cerys Osborn — Tue, 05 May 2026 10:48:11 +0000

What is WebMCP?

Andy Mollison — Wed, 29 Apr 2026 13:04:50 +0000

We are seeing a fundamental shift in how people find information and how they search in general. As organic search evolves with the introduction of AI, the way your website interacts with Large Language Models (LLMs) is becoming the new SEO. Ensuring your content (and data) is accessible not just for humans, but for robots too, is going to be critical to ensuring your business can stay ahead.

Within many AI search platforms – not only can users find information easier, but they are also now able to make bookings and purchases, directly within the LLM without needing to visit a traditional website at all.

WebMCP is the backbone to making this possible, and in this guide we’ll cover what it is, why it’s important, and how you can elevate your website to make the most of it.

Search everywhere: An interview with Andy Mollison on the future of AI search innovation

Vicky Walker — Thu, 23 Apr 2026 13:55:35 +0000