Episode: VMC #198 – The Role of Blogging in Branding; World Blogging Economic Forum

World Blogging Forum, a Day 2 jam-packed of terrific presentations. I especially liked the entrepreneurial passion of Loic Le Meur (@loic), and the great World Economic Forum insights of Matthias Lüfkens (@davos). I’ll release the video of their presentations too, meanwhile enjoy mine on ‘The Role of Blogging in Branding’.

Andrea

The Role of the Web in Branding

Moderator : Dorina Gutu – Conf. Univ. Dr. Faculty of Communications and Public Relations, National School of Political and Administrative Studies

Speaker: Andrea Vascellari – CEO iTive.net – AndreaVascellari.com

(video: 11.39 min.)

Episode: VMC #197 – Blogs and Citizen; World Blogging Forum 2009

Yesterday was the World Blogging Forum Day 1. The event is taking place in the palace of Romanian Parliament (Bucharest, Romania). I was invited to share my thoughts on ‘blogs and citizen journalism’ (video below). Stay tuned more videos coming…

Andrea

Blogs and citizen journalism

Moderator: Dumitru Bortun – President of the Honorific Jury, Romanian Association of Public Relations

Speaker: Andrea Vascellari – CEO iTive.net – AndreaVascellari.com

The influence of blogs on the civil society | Standing up for the community

(Video: 07.10 min.)

Subscribe to AndreaVascellari.com on YouTube!

Next week I’ll be in Bucharest (Romania). I’m invited to the World Blogging Forum where I’ll speak together with other top bloggers on:

• Blogs & citizen journalism – global trends
• The influence of blogs on the civil society
• The importance of blogs for the governmental organizations
• E-Government – Democracy through participation
• Enviromental blogging and activism
• New media & renewable energy – using blogging to build a self-sustainable world
• Freedom do differ – ideas worth fighting for
• Business and Corporate Blogging
• Ethics & responsability – growing a healthy global community
• Blogging and global politics – building a better world
• The future for blogging – what’s next?
• Blogs and Education – new skills for the new world (Using New Media to Help Teachers and Students Achieve Excellence)
• Researching Blogs and Blogging Research
• How to Monetize Your Online Media
• Behind the Scenes – blogging and new media
• Mobile democracy – the truth is live and in full streaming
• Standing up for the community
• Science blogging and sharing ideas
• Sharing ideas – the global playground
• Opening the world – promoting transparency on a global scale

You can follow updates from the event @wbfromania. Tight schedule but I’ll do my best to capture and report what possible here on my blog, stay tuned

Andrea

Episode: VMC #196 – The right Social Media tools

Twitter, Facebook, Blogs, Social Networks – which tools should banks, insurances and other companies in the financial industry investigate and which are the costs and degrees of difficulty in adoption – Lee Bryant CEO Headshift part of Dachis Group

(video: 31.12 min.)

Show Notes & Credits: Somesso, Lee Bryant, Headshift

Episode: VMC #195 – Social Media in the finance sector today

How Zurich Financial Services Group is leveraging Social Media to enable a globally engaged organization. Deborah Hudson – Global Head of Internal Communications, Zurich Financial Services Group

(video: 17.58 min.)

Show Notes & Credits: Somesso, Deborah Hudson

Episode: VMC #194 – Is Social Media another fad or is it here to stay?

International research on the current revolutionary media trends and an outline to the new ground rules corporations now have to learn.

Benedikt Köhler (@furukama – blog.metaroll.de) – Director Digital Strategy & Research, Ethority.
Day Moderator: David Terrar Executive Director, Wordframe/ITBrix (biztwozero.com)

(video: 30.33 min.)

Show Notes & Credits: Somesso, Benedikt Köhler (@furukama – blog.metaroll.de), David Terrar

I’m one of the official LeWeb’09 bloggers. Together with me there will other top bloggers that will report and give you live updates from the venue especially via Twitter.

How to follow all these bloggers?

It would be time consuming for you to go through all of them to connect and follow their updates. So I did it for you and I created this list from which you can follow all the bloggers (or just a few) with a simple click!

click on the picture below to find out more…

There is also a really good ‘twitter list’ created by Christian Leu but it’s not available for everyone since twitter lists are still in beta.

Hope you’ll find this helpful and… see you in Paris!

Andrea (@vascellari)

Check out 10 Reasons to register! – LeWeb ‘09

If you are reading this from your RSS reader/newsletter, click here or on the following links to answer the questions. Otherwise just drop your clicks!

You want to suggest other answers? Easy. => Click on ‘other’ and type your suggestion on the field next to the button, then click on ‘vote’! . Thanks @erkstam for mention it!

Episode: VMC #193 – Andrew Keen, 3 Tags

The 3 Tags serie, is a self-folksonomy introduction to some of the bright minds I know in the web industry. It’s a first input to let you then connect, network and discover more about them…

I’m sure you all remember his Digital Vertigo keynote at Next09 . Well here’s Andrew sharing his 3 Tags…

Andrea

Subscribe to AndreaVascellari.com on YouTube!

Show Notes & Credits: Andrew Keen, @ajkeen

Me @ MindTrek Conference – MindTrek is the leading Nordic digital media and business conference, focusing on social media & Web 2.0 – Photo by: Daniel Erkstam

Arrogant? No. Just realistic.

Listen, it’s really simple:

I don’t charge you a penny for the massive amount of hours and energy I spend in writing blog posts, for organizing guest interviews and for the editing of the episodes I release on my media channel, neither I charge you for the time I spend to skim juicy news items that get delivered to you on my communications report, again for free. All this is for free.

In addition to this it seems that I’m pretty good at what I do. No it’s not me saying it. People… say it. Still not sure? Have a look at the recommendations on my Linkedin profile.

Recently via Linkedin:

“Andrea is a great speaker and moderator for conferences and events. Not only does he know the ins and outs of social media, he IS the phenomenon. At MindTrek 2009 he did an excellent job and prepared his track by inviting people to discuss, share ideas, and plan the themes and questions of the track in advance. This engagement of the audience continued during the session and after it. He is a true pro and a pioneer!” October 13, 2009

Top qualities: Personable, Expert, Creative

Jukka Matikainen – Conference Chair at MindTrek

Now… do you want me to come to your events? Thank you for inviting me but you have to pay for my travel, accommodation, expenses, and if you want me to speak I’ll charge you a fee for it (yes, even if I’ll deliver my presentation remotely/online).

Can we talk about it? Yes we can. If you are organizing a small event you probably can’t afford to pay the same amount of an international conference. But I still won’t speak for free.
To prepare a keynote I need on average at least 10 hours of work + keep in mind that the time I spend in traveling and delivering it to you, at your events, that’s time that I have to take away from other activities related to my research, book writing and work that I have to take care of for my clients (in case you forgot I’m the CEO of an international digital strategy agency… and that’s a lot of work. Trust me on that).
Did I occasionally do it for free in the past? Yes, and I think I’ve done enough, but not from now on.

I’ll get exposure/business/contacts by presenting/blogging/participating at your events? Please… don’t embarrass yourself. Skip this, we both know it doesn’t work like that.
Just to set it clear:

• I add value to your event by maximizing the profit/visibility you get out of it, not vice versa.
• I do this for a living. I believe in it and I entirely dedicate myself to it. If you want free-wanna-be speakers, help yourself… it’s full out there. I’m not one of them.

For the ‘Future Fans Club’:
Don’t ask me to talk about the future. Again, I tried to make people happy about it in the past, I won’t do it again. Why? Mainly for 3 reasons:

• We all know this is just an easy way to attract more audience to register to your event. I can give you an excellent picture of the past, and clear view of the present but I can’t tell you how the future will be.
• If you are not happy about what I see in my crystal ball, it’s too easy for you to bitch about it (especially if you are the kind of person that doesn’t pay speakers, or if you were lucky enough to have me for free in the past).
• No one can predict the future. I can share my thoughts and views on the near future, but again it would be quite uncomfortable hearing you bitching about it.

I’m not happy to write this on a post. I truly wished we could have worked well together without it. Unfortunately it seems that the time has come for it.
Wondering if I’m the only one feeling this way? I can guarantee you that I’m not.

Andrea