Seo Services Chennai - Search Engine Optimization Tips Chennai

Hotjar vs SmartLook

2020-10-22T08:14:00.000-07:00

Both tools are very familiar in Session recordings and helps a lot to understand the user behavior and experience.

Why we needed Session recording tool?

• Find out where people are getting stuck on an eCommerce website

• Understand how to improve a SaaS product and its features

• See where people get stuck on a lead generation website or page

• Find bugs and opportunities for improvement

Smart look has a slight edge over than Hotjar when comparing features. You can check the below mentioned table to understand the features wise comparison.

Features	Smart Look	Hot Jar
Advanced filtering	30 filters	24 filters
Always-on recording	Always-on means, we record every user.	Continuous Capture is available for Business users
Visitor journey	Yes	Yes
Identify customers (connect with user id)	Use Smartlook API to identify users and look up customer’s replays by their name or email. IP also trackable.	Hotjar’s Identify API allows you to pass data about your users to Hotjar using Javascript, saving them as User Attributes.
Heatmaps	Yes	Yes
Events	Events can be used to filter recordings.	Tagging your Recordings allows you to note specific actions, like CTA clicks, sign-ups, or visitor states.
Funnels	We can use funnels to find people who didn’t finish a step. Watch people repeatedly encounter the same problem, fix it and increase conversions.	Not supported
Analytics & Reporting	Yes	No
Incoming Feedback	No	Yes
Surveys	No	Yes
Google analytics	In Google Analytics, we can add Smartlook Session URL as a secondary dimension.	No
Zendesk	Yes	No
Google Optimize	No	Yes

Which markup tag should you use if you have Multi-Currency website?

2018-06-18T07:50:00.002-07:00

So many e-commerce sites are using multi-currency on their product pages, but getting confused when they implement structure data (rich card) to their web pages.

Google advice to create multiple price variant for multi-currency product pages. You can change the below mentioned example, as per your need:

Multiple Currency Markup Sample:

<script type="application/ld+json">
{
"@context": "http://schema.org/",
"@type": "Product",
"name": "Sample Product",
"image": [
"https://example.com/photos/1x1/photo.jpg",
"https://example.com/photos/5x3/photo.jpg",
"https://example.com/photos/20x8/photo.jpg"
],
"description": "Describe your product",
"mpn": "925872",
"brand": {
"@type": "Thing",
"name": "ACME"
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.4",
"reviewCount": "89"
},
"offers": [{
"@type": "Offer",
"priceCurrency": "USD",
"price": "119.99",
"priceValidUntil": "2020-11-05",
"itemCondition": "http://schema.org/UsedCondition",
"availability": "http://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "Executive Objects"
}},
{
"@type": "Offer",
"priceCurrency": "EUR",
"price": "100.99",
"priceValidUntil": "2020-11-05",
"itemCondition": "http://schema.org/UsedCondition",
"availability": "http://schema.org/InStock",
"seller": {
"@type": "Organization",
"name": "Executive Objects"
}}]
}
}
</script>

Alternatives to Google Site Search

2017-07-11T05:00:00.002-07:00

Google plans to discontinue Site Search:

On April 1, 2017, Google will discontinue sales of the Google Site Search. All new purchases and renewals must take place before this date. Google Site Search will be completely shut down by April 1, 2018.

So what next,

No more Google site search. Only Google custom search, free version with ads and lot of restrictions such as no image search, no e-mail support etc. but one possible solution provided by some experts in Google Forums.

Try Google custom search with XML or JSON API:

I didn't tried this method. please comment it, if anyone tried and works.

Check the reply from Google about GSS using XML or JSON API:

If you have implemented GSS using XML or JSON API provided in GSS control panel->Business->XML & JSON page then note these features are specific to GSS only and not available in CSE. Once your GSS gets downgraded to free CSE these XML and JSON API implementation will stop working. However if you want to implement CSE using JSON API, you can consider taking the API key from developer console. By default this API key provides 100 queries per day for free and beyond that you need to enable separate billing on this API key to increase the daily limit. Additional requests cost $5 per 1000 queries, up to 10k queries per day.
Using this implementation you can see ads free search results.

You can read more about this API at https://developers.google.com/custom-search/json-api/v1/overview

You can read more about billing and payments at https://support.google.com/cloud#topic=3340599

Other Alternative Solutions:

Server side coding: We can have code on our server to do a simple search. It would not be as fast as Google but still serve the purpose for free.

Cloud based:

Amazon CloudSearch - Amazon CloudSearch is a managed service in the AWS Cloud that makes it simple and cost-effective to set up, manage, and scale a search solution for your website or application. https://aws.amazon.com/cloudsearch/pricing/

Azure - Make your apps, webpages, and other experiences smarter and more engaging with the Bing Search APIs. Harness the same knowledge used by hundreds of millions of people, as well as the industry’s technology leaders, today. https://azure.microsoft.com/en-us/pricing/details/cognitive-services/search-api/

Others:

Cludo - A standard internal search engine finds results if users know exactly what they are looking for. https://www.cludo.com/en/pricing/

Swiftype - Create and manage a search experience tailored to your specific needs in no time, thanks to seamless indexing, best-in-class relevance and intuitive customization features. https://swiftype.com/pricing

Algolia - Algolia's Search API makes it easy to deliver a great search experience in your apps & websites. Algolia Search provides hosted full-text, numerical, faceted and geolocalized search. https://www.algolia.com/pricing

Funnelback - Search is an integral part of your website. For best results, prioritise your search strategy. https://www.funnelback.com/product/search

searchIQ - Supercharge your website’s search functionality with searchIQ. With blazing speed get your users to what they are looking for faster than ever and get real–time analytics to help manage your content more effectively. https://searchiq.xyz/pricing.html

SearchBlox - SearchBlox is an enterprise search, sentiment analysis and text analytics platform for websites, intranets, file folders, databases and social content. https://www.searchblox.com/pricing-2/

How Google treats "allow" field in robots.txt

2015-02-20T05:56:00.004-08:00

What is mean by Robots.txt: robots.txt is set of instructions for blocking the particular pages, folder, images, etc... Also, we can block the particular search engines by using robots.txt. like, Google, Bing, Yahoo, etc.

Allowing all the search engines and accessing all the files.

User-agent: *
Disallow:

Disallowing all the search engines and not accessible all the files.
User-agent: *
Disallow: /

if we need to exclude all the files except few files, what we could do.

we have to use the disallow command for all the files, which need to be excluded. either files can be accessible by the search engines. Check the robotstxt.org advice here.

To exclude all files except one

This is currently a bit awkward, as there is no "Allow" field. The easy way is to put all files to be disallowed into a separate directory, say "stuff", and leave the one file in the level above this directory:

User-agent: *

Disallow: /~joe/stuff/

REF: http://www.robotstxt.org/robotstxt.html

As per Google: To exclude all files except one:

User-agent: *

Disallow: /

Allow: /2009/03/aarya-sarvam.html

Google disallowing all the files except 2009/03/aarya-sarvam.html because of allow command. Google following all the disallow and allow in Robot.txt, Those allow method does not valid by robotstxt.org. But Google accepting the allow method and working according to that.

Check the visual screenshot here: Except file showing as Allowed in robots.txt Tester tool:

Checked another url in robots.txt Tester tool: It's showing as disallow

Robots.txt Changes: Before going to making a changes in the robots.txt. We need to test the changes via Robots.txt Tester tools.

Robots.txt Tester Tool: its online editor, so we can edit the text in robots.txt tester tool and we can check the changes before going to upload the robots.txt file in live server.

Test your robots.txt with the robots.txt Tester: https://support.google.com/webmasters/answer/6062598?hl=en

PageRank is still considerable?

2015-02-03T04:16:00.002-08:00

What is mean by Pagrank: Pagerank equation is based on site backlinks(authority). If we are going to link someone, like

website A -> links -> website B

website A rank juice(authority) will flow to website B. So many people used this methodology to gain rank in shorter period.

PageRank Negatives: Yes, it's lead to link farms, link exchanges, and paid links. People still believe about pagrank and doing some bad techniques to earn pagerank such as called link schemes. But now Google alerted about Pagerank and they have changed their algorithm to clean the spam websites in search results. For avoiding this kind of pagerank manipulation, Google invented "Penguin" Algorithm.

Which helpful to prevent,

1. Low quality links
2. Over optimized anchor texts
3. Keywords stuffing

Pagerank is dead: Yes finally Google(John Muller) announced on 06 Oct 2014.

Ref: https://www.youtube.com/watch?v=-GlxLlpm3Ew#t=1230

But still so many people are believe about Pagerank and keep posting about PR in SEO Forums. Anyhow PR toolbar is dead and Google wont update in future. So what we need to look hereafter instead of Pagerank.

Search Queries feature in Google Webmaster Tools: Yes you have to examine this section for improving site and rankings. Which provides lot of information for the Webmasters.

View Search Queries:

On the Webmaster Tools home page, click the site you want.
On the left-hand menu, click Search Traffic, and then click Search Queries.

Ref: https://support.google.com/webmasters/answer/35252?hl=en

More information about Pagerank:

PageRank: one of just 200 signals

http://www.youtube.com/watch?&v=SJtchsFiQUo

Beyond PageRank: Graduating to actionable metrics

http://googlewebmastercentral.blogspot.co.uk/2011/06/beyond-pagerank-graduating-to.html

Pagerank officially dead

http://searchengineland.com/google-toolbar-pagerank-finally-officially-dead-205277

My site's PageRank has gone up / gone down / not changed in months!

https://sites.google.com/site/webmasterhelpforum/en/faq--crawling--indexing---ranking#pagerank

Also take a look at the above section. Pagerank is one of the 200 ranking signals from Google. So don't worry too much about 1 signal. Better to build the other 199 signals for the website.

Google Plus Displays Recent Posts in Google Search

2013-04-11T03:40:00.001-07:00

The next social media update from Google for Google Plus. Today(11 Apr 2013) Google plus showing the recent posts in Google search engine when we search for the business name.

Before Google plus showing the business name, contact information(addres, phone no), map directions and review. After the Google plus updates, "Recent Posts" were added at bottom of the google plus page.

Nice update came from Google, The posts showing immediately and frequently in Google search engine after the publication.

Facebook Graph Search

2013-01-17T04:48:00.000-08:00

Facebook announced by yesterday, the major and new feature called as "Graph Search".

It will be very useful for the visitors who try to discover the fun between the connections.

Google New Looks

2011-12-04T22:43:00.000-08:00

Hi Guys,

Google Getting Changes Day by Day. Check the latest Google New Looks.

Yahoo Site Explorer Now Called Bing Webmaster Tool

2011-12-01T21:21:00.000-08:00

Guys,

Yahoo site explorer was closed and integrated the data with Bing Webmaster Tool.

How to get Good Page Rank for Website?

2011-11-17T06:25:00.000-08:00

Content:

(i) Write the unique content for all the pages.

(ii) Try to avoid the same paragraph (content) in your WebPages, it may affect the search results.

(iii) Don’t copy the content from internet and put into your website. You may penalize from the search engines.

(iv) Your Content must be the unique and freshness.

(v) Write the related content to your pages. i.e. Services page contains about your services not about your history or achievements.

(vi) In content try to write the targeted keyword, but don’t use excessively.

Backlinks:

In back links is the most effective way to get the visits and site popularity. Make an effort to get the quality backlinks from relevant websites. i.e. If your website related to restaurant industry, get the backlinks from the food relevant sites. Page rank is the main criteria in the backlinks. So, Post your website into the quality websites (backlinks) with good page rank.

Site Speed and compatibility

Nowadays, search engines measuring the site loading time. So, makes fast your website, it will help to get reduce the bounce rate. Build simple and easy site navigation for your website. That will be easy to understand the site structure and navigation menu help to find the relevant pages.

Google Webmasters & Analytics Tools

Google webmasters tools, it will help to find the not found pages, Crawl error pages and duplicate Meta tags. Using Google webmaster, you will try to fix the above mentioned errors in your webpages.

Google Analytics Tools, It will help to find the visitors from which location, which keyword from which search engines, new visits or repeated visits and page visits.

Google SEO Beginner Guide

2010-08-20T04:21:00.000-07:00

Friends,

This post will help to beginner for learning seo with google advice. In the below mentioned google blogspot post having pdf document for seo beginner. You(Beginner) all get some idea about SEO & SEO tactics.

Google Blogspot

SiteMap Generator(XML)

2010-06-19T00:19:00.000-07:00

Hi Guys,

Sitemap is one of the important things in SEO. So many tools are available to create a xml sitemap. I think this tool may be useful to us. Please check it out.

http://www.xml-sitemaps.com/

Official Google Blog

2009-02-23T21:25:00.000-08:00

This google blogspot will help us to latest news and products updates from google. googleblog.blogspot.com

SEO News

2009-02-15T22:20:00.000-08:00

The latest updates seo news come from http://www.seo-news.com/

Chennai Seo Training

2009-02-12T22:05:00.000-08:00

Hi Guys,

I hope this is very useful to who will interest to join the seo training in Chennai. if u intrested to know about that services please visit the blogs and webiste. i heared about these company seo services very cheap and expert in search engine optimization.

Blogs: http://seotrainingchennai.blogspot.com/

Website: http://www.getsearchenginerank.com/index.html

SEO Tactis

2009-01-30T00:35:00.000-08:00

Hi Guys, So many tactics in seo. here some point of tactics mentioned in page. pls visit the page: http://www.bluehatseo.com/

Clig

2009-01-14T22:02:00.000-08:00

Hi You want to use the page direction with analytics just click: http://cli.gs/7StSSP

Website Analyse

2008-12-26T22:44:00.000-08:00

hello anyone want to analyze the web page pls click the link: http://www.websiteoptimization.com/services/analyze/

Seo Blog

2008-12-26T22:28:00.000-08:00

http://www.seobook.com/blog wanna latest updates of Seo. Please visit the blog of seo book

Seo Tips

2008-10-09T07:21:00.000-07:00

u want to know more about seo tips just click the following link: http://www.top10seotips.com/

Seo Quiz

2008-10-05T22:58:00.000-07:00

You want to know about your seo level: just check with www.webconfs.com/seo-quiz.php

Seo Articles

2008-09-29T23:51:00.000-07:00

U want to read about Seo. Please clike the follow link seoarticles4u.com

Seo

2008-09-29T00:20:00.001-07:00

Get this widget!

Visit the Widget Gallery

Seo and More

2008-09-25T21:56:00.000-07:00

U want to learn Seo and More

Seo Video

2008-09-24T22:07:00.000-07:00

U want about seo. Watch the interesting video