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	<title>Versa Creations Marketing &amp; Advertising Blog</title>
	
	<link>http://www.versacreations.net</link>
	<description>Build Success through Smart Marketing!</description>
	<lastBuildDate>Fri, 01 Jan 2010 12:46:50 +0000</lastBuildDate>
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		<title>Lousy Ad: Häagen-Dazs’ French Riviera</title>
		<link>http://feedproxy.google.com/~r/versacreationsblog/~3/dPS3ZSBaPiY/</link>
		<comments>http://www.versacreations.net/advertising/622/lousy-ad-haagen-dazs-french-riviera/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 11:10:08 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[Lousy Ads]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=622</guid>
		<description><![CDATA[

This banner looks like most other Häagen-Dazs&#8217; banners, simple, straight-forward and discreet.  Yet this banner has stirred up a tide of nationalism among India nationals in Delhi, India, demanding Haagen Dazs be fined or thrown out of the country, or both.
The offensiveness of the banner lies in the copy at the bottom, &#8220;“Exclusive Preview for [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/622/lousy-ad-haagen-dazs-french-riviera/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://www.versacreations.net/advertising/622/lousy-ad-haagen-dazs-french-riviera/</feedburner:origLink></item>
		<item>
		<title>Completing 2009, Creating 2010</title>
		<link>http://feedproxy.google.com/~r/versacreationsblog/~3/uejo3wVsUyI/</link>
		<comments>http://www.versacreations.net/advertising/631/completing-2009-creating-2010/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 00:01:12 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Sharing is Learning]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=631</guid>
		<description><![CDATA[
How did you like your past 364 days?
How do you intend to create your next 365 days in 2010?
Today is the last day of 2009 and tomorrow is a brand new year waiting for you and I. Here&#8217;re some questions from my friend, John Stamoulos to complete 2009 and create 2010. You may find some [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/631/completing-2009-creating-2010/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		<feedburner:origLink>http://www.versacreations.net/advertising/631/completing-2009-creating-2010/</feedburner:origLink></item>
		<item>
		<title>My Twitter Journey delayed…</title>
		<link>http://feedproxy.google.com/~r/versacreationsblog/~3/kO0hzZ40rLg/</link>
		<comments>http://www.versacreations.net/advertising/619/my-twitter-journey-delayed/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 03:38:16 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=619</guid>
		<description><![CDATA[I thought that I would go powerfully into Twitter. Unfortunately, I was not able to attend the Twitter Workshop.
So sad. But I have started doing some Tweets, but I guess without the guru, I will find it hard to make fast progress.  Let&#8217;s see how it can progress. Hope I can attend the next one [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/619/my-twitter-journey-delayed/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<feedburner:origLink>http://www.versacreations.net/advertising/619/my-twitter-journey-delayed/</feedburner:origLink></item>
		<item>
		<title>Lousy Ad: The Photo Does Matters</title>
		<link>http://feedproxy.google.com/~r/versacreationsblog/~3/57e4nDEuaxA/</link>
		<comments>http://www.versacreations.net/advertising/601/lousy-ad-the-photo-does-matters/#comments</comments>
		<pubDate>Sun, 20 Sep 2009 13:50:32 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Critique]]></category>
		<category><![CDATA[Lousy Ads]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=601</guid>
		<description><![CDATA[
I&#8217;m a fan of IKEA&#8217;s print advertisements.
I also have many IKEA&#8217;s creations in my house and office.
So I was somewhat surprised to see this ad from the famous Swedish furniture and furnishing house.
IKEA&#8217;s furniture is sleek and streamlined, and more often than not, its print advertisements mirror the same look and feel.
Not this advertisement though.
I [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/601/lousy-ad-the-photo-does-matters/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		<feedburner:origLink>http://www.versacreations.net/advertising/601/lousy-ad-the-photo-does-matters/</feedburner:origLink></item>
		<item>
		<title>Learn Twitter Secrets From a Twitter Pro</title>
		<link>http://feedproxy.google.com/~r/versacreationsblog/~3/w4tgEzN0dpI/</link>
		<comments>http://www.versacreations.net/advertising/591/learn-twitter-secrets-from-a-twitter-pro/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 14:29:55 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Marketing Strategies and Tips]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=591</guid>
		<description><![CDATA[Well, for those of you who have been following my blog, you would have realised that I am a laggard when it comes to Twitter. In fact, if you asked me, I would blush and say, well, I just got it five minutes ago. Here is what it looks like:



Just Started Twitter


So, take a look [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/591/learn-twitter-secrets-from-a-twitter-pro/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		<feedburner:origLink>http://www.versacreations.net/advertising/591/learn-twitter-secrets-from-a-twitter-pro/</feedburner:origLink></item>
		<item>
		<title>Is there Any Integrity in a Paid Review</title>
		<link>http://feedproxy.google.com/~r/versacreationsblog/~3/6nh91Q9GMYU/</link>
		<comments>http://www.versacreations.net/advertising/138/blogging-paid-post-and-integrity/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 14:53:45 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/138/blogging-paid-post-and-integrity/</guid>
		<description><![CDATA[Recently, I read a few blogs saying they are not filling their pages with Google Adsense and any contextual link ads. Writing paid review is definitely not an option. One sited his reason being not prepared to sell himself out.
I guess I took a totally different view point since I&#8217;m a marketer working in advertising [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/138/blogging-paid-post-and-integrity/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://www.versacreations.net/advertising/138/blogging-paid-post-and-integrity/</feedburner:origLink></item>
		<item>
		<title>No Client Is a Problem</title>
		<link>http://feedproxy.google.com/~r/versacreationsblog/~3/hJ4vS8_2dBU/</link>
		<comments>http://www.versacreations.net/advertising/579/no-client-is-a-problem/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 13:57:43 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=579</guid>
		<description><![CDATA[&#8220;The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a &#8216;problem account&#8217; but that all accounts have important problems attached to them &#8211; that you can waste more time and [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/579/no-client-is-a-problem/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		<feedburner:origLink>http://www.versacreations.net/advertising/579/no-client-is-a-problem/</feedburner:origLink></item>
		<item>
		<title>Lousy Ad: Why You Shouldn’t Simply Convert Coloured Ad into Black-White Ad?</title>
		<link>http://feedproxy.google.com/~r/versacreationsblog/~3/m_J1drvT8uw/</link>
		<comments>http://www.versacreations.net/advertising/565/why-you-shouldnt-simply-convert-coloured-ad-into-black-white-ad/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 07:32:30 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Critique]]></category>
		<category><![CDATA[Lousy Ads]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=565</guid>
		<description><![CDATA[
When you want to publish an advertisement with black background and white text, be extra careful. You might end up like the ad shown above.
I do not know if this is a case of a penny-wise, pound foolish client or an honest mistake by the designer who does not have enough understanding of press production.
There [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/565/why-you-shouldnt-simply-convert-coloured-ad-into-black-white-ad/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://www.versacreations.net/advertising/565/why-you-shouldnt-simply-convert-coloured-ad-into-black-white-ad/</feedburner:origLink></item>
		<item>
		<title>Great Ad 21: Before It’s Too Late</title>
		<link>http://feedproxy.google.com/~r/versacreationsblog/~3/fJY2WNjw1yg/</link>
		<comments>http://www.versacreations.net/advertising/549/great-ad-21-before-its-too-late/#comments</comments>
		<pubDate>Sat, 15 Aug 2009 08:22:03 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Great Ads]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=549</guid>
		<description><![CDATA[I went &#8220;wow&#8221; when I first saw this advertisement, it hits the nail right on the head.



Through &#8220;Lungs&#8221;,  WWF France reminds us how greenery impacts our body and health. Visually, the art direction is stunningly well executed, so much so that TBWA can even afford to lose the tagline &#8220;Before it&#8217;s too late&#8221; without [...]]]></description>
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		<slash:comments>4</slash:comments>
		<feedburner:origLink>http://www.versacreations.net/advertising/549/great-ad-21-before-its-too-late/</feedburner:origLink></item>
		<item>
		<title>Soaring Eagle, Rising Sale</title>
		<link>http://feedproxy.google.com/~r/versacreationsblog/~3/kN4wQDATPLM/</link>
		<comments>http://www.versacreations.net/advertising/531/soaring-eagle-rising-sale/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 10:21:45 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=531</guid>
		<description><![CDATA[
I just read the following at Mr Harvey Mackay&#8217;s column and believe everyone in marketing should know this
The Research Institute of America conducted a study for the White House Office of Consumer Affairs, which found:
Only 4 percent of unhappy customers bother to complain. For every complaint we hear, 24 others go excommunicated to the company—but [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/531/soaring-eagle-rising-sale/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		<feedburner:origLink>http://www.versacreations.net/advertising/531/soaring-eagle-rising-sale/</feedburner:origLink></item>
		<item>
		<title>Sex Advertising in Singapore</title>
		<link>http://feedproxy.google.com/~r/versacreationsblog/~3/BD6flYQY4dY/</link>
		<comments>http://www.versacreations.net/advertising/524/sex-advertising-in-singapore/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 13:18:13 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[Lousy Ads]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>
		<category><![CDATA[Sex in Advertising]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=524</guid>
		<description><![CDATA[


It would not be a surprise to find this ad in some progressive European country. Or in the USA. Or any where else, in fact, except in (surprise! surprise!) &#8211; Singapore.
When the ad was first launched, the hapless Burger King agency in the USA, Crispin Porter &#38; Bogusky was credited with the dubious honour of [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/524/sex-advertising-in-singapore/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		<feedburner:origLink>http://www.versacreations.net/advertising/524/sex-advertising-in-singapore/</feedburner:origLink></item>
		<item>
		<title>The Value of Back End Products</title>
		<link>http://feedproxy.google.com/~r/versacreationsblog/~3/NHOgy2W8ukk/</link>
		<comments>http://www.versacreations.net/advertising/507/the-value-of-back-end-products/#comments</comments>
		<pubDate>Sun, 21 Jun 2009 16:01:55 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=507</guid>
		<description><![CDATA[
We just ran a successful workshop with 25% of the participants purchasing seminar packages (aka, the back end product) that were easily 15 times higher than the workshop (aka the front end product)  fees.  The result was a great energy and morale booster as we scrambled to put everything together in less than 3 weeks.  [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/507/the-value-of-back-end-products/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		<feedburner:origLink>http://www.versacreations.net/advertising/507/the-value-of-back-end-products/</feedburner:origLink></item>
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