BrandLabs are workshops designed to give companies an objective expert view of your business through the lens of your brand. Based on our proven workshop methodology, it’s a perceptive, participative and productive way to uncover new ideas and energy for your business in a process we call ‘constructive provocation’.

Together we’ll apply powerful tools and exercises to get up close and personal with your brand. We’ll work through key business issues, analyse your real points of difference, explore opportunities in your market and start to define your brand proposition and positioning.

Our expert team of brand consultants and designers will ask some challenging questions and reveal some critical answers for your business. And more than likely, you’ll have a lot of fun along the way.

To find out more, download our BrandLab information pack.

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We began with the UI design, getting to know the platform and developing insights on user journeys, navigation and look and feel to optimise the user experience. Next, we carried out research with decision makers to pin down the building blocks of the brand strategy. Two powerful words emerged: Sell Everywhere. Visually, we developed a versatile identity that expresses the seamless global integration at the heart of the product offer.

“We have a great product but were struggling to shape the brand strategy and create the visuals around it. In our work with VGROUP it was clear from the start that they take the extra mile to understand us the right way first and then develop the brand identity that is the perfect depiction of what Hemi Connect is. The visuals and UI rebranding went as smooth as working with people within our own team. We are very grateful to VGROUP who also helped us unravel and polish our brand language.”

Danail Deltchev | Hemi Connect | Chief Executive Officer

See the full case study HERE

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Forcys is a specialist tech house launching into a crowded market populated by the biggest names in defence engineering, so their brand needed to convey instant credibility. We employed our rigorous brand-building methodology to ensure this credibility was presented authentically and persuasively.

Modern and exciting hand-crafted font design with integrated symbol that represents:
2. Target sight / periscope view placing the logo within the defence sector
3. Segments of the ‘O’ imply surveillance + sonar + navigation + positioning + imaging + supply chain
4. Team working | Global | Integration | Protection | Partnership
5. Character: Confident | Authoritative | Timeless | Established | Stylish
6. Easy to reproduce

Building on an elegantly handcrafted, multi-faceted logotype, the Forcys visual identity conveys calm, competent expertise in a sector where this is paramount. At the same time, the visual styling and tone of voice capture the bold, disruptive nature of the brand offering of a company that is moving underwater defence into a new era.

See the full case study HERE

forcys.com

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Like everything else, brands age. The brand that was right when you started out may no longer align to the organisation you’ve become. Businesses evolve, grow, diversity and refocus. Markets change as well as customer expectations. The people you are selling to today may be very different from those of a few years ago, and the brand needs to keep up. Is your message and visual identity still relevant to where you are today? For many companies, it‘s not. How about yours?

Download – When is the right time to rebrand?

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Working closely with the directors, we defined their values and key messaging and brought their results-driven approach to the fore with a core insight: we create to convert.

This developed into a creative, flexible typographic messaging platform – we create campaigns, brands and websites, to – we convert perceptions, awareness and sales. Their name was shortened from ‘Oliver & Graimes’ to ‘O&G’ and an elegant, hand-crafted logotype designed to accompany an exciting colour palette.

Working closely with their creative studio, we styled a range of communications from stationery and forms, to proposals and website oandg.co.uk The agency is now set to build on ambitious expansion plans using a focused strategic brand matrix, and a contemporary visual identity toolkit. Cheers O&G!

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Azneo get it. People want to shop ethically produced, hand made products from around the world. They’ve got big dreams, dreams of making the world a better place. But for now, they’re focused on making the world of retail a healthier, happier environment, where shoppers and artisans both win; bridging the gap between talented creators the world over and ethical shoppers, both of whom deserve more than the old retail landscape is offering. They’re rewriting the rules of retail.

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They supply expertise, advice and analysis to both client companies and partners organisations who share the same vision of better healthcare markets for all: the UN, national governments, NGOs, philanthropists and more.

We worked closely with senior management to define their purpose, values and a brand positioning statement, “Innovative finance for affordable and accessible healthcare.” Once the global, sustainable, visionary nature of the business was captured, we aligned this with a conceptual logo marque and visual identity which led to a compelling new website medaccess.org, a range of document templates, photography and a comprehensive set of brand guidelines.

MedAccess now has the tools to manage its brand and maximise the effectiveness of their communications to help build awareness, trust and loyalty.

“VGROUP helped us to find our voice and project our personality using their
BrandVision Framework”.

Michael Anderson CB
Chief Executive Officer & Board Member
www.medaccess.org

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Dynautics are providers of intelligent technology for unmanned marine missions worldwide. With over 20 years’ experience the business – formerly known as H Scientific, asked VGROUP to develop their proposition, positioning and brand identity to prepare the business for growth.

We began by renaming the company ‘Dynautics’ and developing a core insight and tagline ‘Intelligent Marine Technology’. A new logo and visual identity was designed to work alongside an integrated suite of communications, including a new website at dynautics.com.

With a strong brand strategy and identity aligning their business, the new brand was launched to much acclaim at the Oceanology International Exhibition in March 2018.

Dynautics are now confident in the level of professionalism they project, and the transformational effect the rebrand has made with both employees and clients. The business is set for growth.

To see the full case study click here >>

Our thanks to VGROUP for delivering a new brand, from decision to launch, in just over two months! Within that time, they built the brand matrix; helped us to come up with a new name; created a distinctive new logo; designed a whole new look and feel; and created a superb new web site – against a hard deadline. By the time we launched the new brand at Oceanology International, everything was in place. Overall, VGROUP have impressed us with their professional expertise and creativity, and the result is superb.

Dr Henry Robinson
CEO
Dynautics Limited

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With a growing number of specialist holidays, activities and events it was time to unite their various product brands under a new visual identity and reposition Solos to become the first name people think of, search for and book with for independent travel.

Their customers aren’t ‘singles’ or ‘people traveling solo in a group’ instead through a new tagline ‘Holidays for Individuals’ we’ve invited them to associate with all the exciting adventurous, proud positives of independence. Best of all, these positives apply equally to their traditional customer base and the broader, younger audiences they were keen to court.

Following the new strategic positioning, we designed a set of new logos and applied a fresh visual identity across a wide range of collateral including brand guidelines to ensure consistency going forward.

With a strong brand strategy and identity aligning their business, the new brand has energised the management and marketing team giving them a firm platform for future marketing initiatives.

Many thanks – the brand guidelines look fabulous and reflects who we are perfectly.

Andrew Williams | Managing Director
Solos Holidays

solosholidays.co.uk

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