<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" version="2.0">
	<channel>
		
		<title>virtuallyhandmade.com</title>
		<link>http://virtuallyhandmade.com/</link>
		<description>Latest news from virtuallyhandmade.com</description>
		<language>en</language>
		<image>
			<title>virtuallyhandmade.com</title>
			<url>http://virtuallyhandmade.com/</url>
			<link>http://virtuallyhandmade.com/</link>
			<width />
			<height />
			<description>Latest news from virtuallyhandmade.com</description>
		</image>
		<generator>TYPO3 - get.content.right</generator>
		<docs>http://blogs.law.harvard.edu/tech/rss</docs>
		
		
		
		<lastBuildDate>Sun, 07 Mar 2010 20:36:00 -0800</lastBuildDate>
		
		
		<atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/vhm" /><feedburner:info xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" uri="vhm" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><item>
			<title>Intergeneration launched</title>
			<link>http://virtuallyhandmade.com/blog/article/intergeneration-launched/</link>
			<description>design virtually handmade</description>
			<content:encoded><![CDATA[The President of the Swiss National Council Pascale Bruderer Wyss announced the launch of <a href="http://www.intergeneration.ch/" mce_href="http://www.intergeneration.ch/">Intergeneration.ch</a>. Responsible for all design work, we are happy to see this ambitious project going live.
At the annoncement, Pascale Bruderer Wyss stated:
“Wherever young and old meet, the enormous potential within our society is especially evident. It is wonderful that so many towns, organisations and even individual people have recognised this fact, and devote their time – mostly in a voluntary capacity – to this issue. As a result, there are many fascinating projects going on in Switzerland that encourage communication between the generations and provide all sorts of opportunities for exchanging ideas.
On this site you will be able to discover the inter-generation projects that are on offer in your area, and how you can get actively involved. But that’s not all; you will also be able to learn about projects all around the country, assess their value, exchange ideas about them with other people, make new acquaintances and launch new ideas together.” - <em>quote from <a mce_href="http://blog.amazee.com/amazee-in-the-bundeshaus-launching-intergeneration/" href="http://blog.amazee.com/amazee-in-the-bundeshaus-launching-intergeneration/">Amazee-Blog</a></em><br /> 
If you’re interested in finding out more, go and check <a href="http://www.intergeneration.ch/" mce_href="http://www.intergeneration.ch/">Intergeneration.ch</a>!<img src="http://feeds.feedburner.com/~r/vhm/~4/08LUEn3v8sU" height="1" width="1"/>]]></content:encoded>
			<category>Design</category>
			
			
			<pubDate>Sun, 07 Mar 2010 20:36:00 -0800</pubDate>
			
		</item>
		
		<item>
			<title>Moving in with iA</title>
			<link>http://virtuallyhandmade.com/blog/article/moving-in-with-ia/</link>
			<description>a short update from our office</description>
			<content:encoded><![CDATA[After a nice holiday season, we needed change ;-). <link http://informationarchitects.jp/ - external>Information Architects</link> gave us some space in their gorgeous office. iA is well-known for their annual <link http://informationarchitects.ch/wtm4/ - external>Web Trend Map</link>. Still amazed by the location, we're starting off into 2010.<img src="http://feeds.feedburner.com/~r/vhm/~4/UrAHG6wbuuE" height="1" width="1"/>]]></content:encoded>
			<category>Random</category>
			
			
			<pubDate>Mon, 11 Jan 2010 11:23:00 -0800</pubDate>
			
		</item>
		
		<item>
			<title>Design for Doodle.com</title>
			<link>http://virtuallyhandmade.com/blog/article/design-for-doodlecom/</link>
			<description>design virtually handmade</description>
			<content:encoded><![CDATA[Doodle is a free online scheduling tool, which has users all over the world. Doodle has just released new features for its paid versions. This <link http://http//www.doodle.com/about/mediareleases/20091216DoodleBetterThanDoodle.pdf&quot; class=&quot;external&quot;&gt;&lt;/a&gt; - external>release</link> came along with two new product pages. The icons used on doodle.com's front page and product pages are virtually handmade.
Product pages: <link https://doodle.com/mydoodle/premiumSignup.html - external>premium version</link> | <link https://doodle.com/BrandedDoodle/wizard.html - external>corporate version</link>
More info: <link http://doodle.com/blog/english/2009/12/16/doodle-boosts-premium-products/ - external>Blogpost&nbsp;</link>| <link http://www.doodle.com/about/mediareleases/20091216DoodleBetterThanDoodle.pdf - external>Press release</link><img src="http://feeds.feedburner.com/~r/vhm/~4/ISUKcbkP0w8" height="1" width="1"/>]]></content:encoded>
			<category>Design</category>
			
			
			<pubDate>Fri, 18 Dec 2009 00:31:00 -0800</pubDate>
			
		</item>
		
		<item>
			<title>Man-made clock</title>
			<link>http://virtuallyhandmade.com/blog/article/man-made-clock/</link>
			<description>blogged on an art installation</description>
			<content:encoded><![CDATA[This art installation was posted on the 5th of December on Youtube. Unfortunately I do not know where this art installation was displayed. But it's definitely worth to watch. 
This clock does not actually have a man inside but a flatscreen that plays a 24 hour loop of this video by the artist watching his own clock somewhere and painstakingly erasing and re-writing each ... &nbsp; 					<img src="http://feeds.feedburner.com/~r/vhm/~4/iIo_9ljEJ9g" height="1" width="1"/>]]></content:encoded>
			<category>Random</category>
			
			
			<pubDate>Fri, 11 Dec 2009 08:34:00 -0800</pubDate>
			
		</item>
		
		<item>
			<title>Break the sonic barrier</title>
			<link>http://virtuallyhandmade.com/blog/article/break-the-sonic-barrier/</link>
			<description>blogged on an art installation</description>
			<content:encoded><![CDATA[It's a very simple installation but genious at the same time. What one can do with neon tubes!<img src="http://feeds.feedburner.com/~r/vhm/~4/gBfSNnseiKQ" height="1" width="1"/>]]></content:encoded>
			<category>Random</category>
			
			
			<pubDate>Fri, 11 Dec 2009 05:28:00 -0800</pubDate>
			
		</item>
		
		<item>
			<title>Migros's fresh products</title>
			<link>http://virtuallyhandmade.com/blog/article/fresh-products-1/</link>
			<description>blogged on marketing</description>
			<content:encoded><![CDATA[This advert is a tv commecial of Switzerland biggest retailer Migros. It is claimed a huge success, because within only a few days everybody was talking about it. It is simple but kind of witty. In my view, this commerical is a great example for a clear message: we sell you really fresh food.<img src="http://feeds.feedburner.com/~r/vhm/~4/03shrCuBVxk" height="1" width="1"/>]]></content:encoded>
			<category>Ads</category>
			<category>Marketing</category>
			
			
			<pubDate>Tue, 08 Dec 2009 02:00:00 -0800</pubDate>
			
		</item>
		
		<item>
			<title>The Fun Theory</title>
			<link>http://virtuallyhandmade.com/blog/article/the-fun-theory/</link>
			<description>blogged on an initiative</description>
			<content:encoded><![CDATA[The Fun Theory is an initiave in Sweden to find ways to change people's behaviour for the better. Be it for oneself, for the environment, or for something entirely different. Because it's such a nice thought, we're sharing it with you.
Check out all videos on <link http://thefuntheory.com/ - external>http://thefuntheory.com/</link><img src="http://feeds.feedburner.com/~r/vhm/~4/jmQI8TDAny0" height="1" width="1"/>]]></content:encoded>
			<category>Random</category>
			
			
			<pubDate>Fri, 04 Dec 2009 07:17:00 -0800</pubDate>
			
		</item>
		
		<item>
			<title>DHL delivers. Whatever.</title>
			<link>http://virtuallyhandmade.com/blog/article/transpose-the-right-message/</link>
			<description>blogged on marketing</description>
			<content:encoded><![CDATA[With this advertising, DHL shows perfectly, what they do. At the same time, it's a funny, rememorable clip. Well done, DHL!<img src="http://feeds.feedburner.com/~r/vhm/~4/gGeLSR7jlXM" height="1" width="1"/>]]></content:encoded>
			<category>Ads</category>
			<category>Marketing</category>
			
			
			<pubDate>Wed, 02 Dec 2009 09:15:00 -0800</pubDate>
			
		</item>
		
		<item>
			<title>The Secret Knock</title>
			<link>http://virtuallyhandmade.com/blog/article/product-idea-secret-know/</link>
			<description>blogged on a nice idea</description>
			<content:encoded><![CDATA[<img src="http://feeds.feedburner.com/~r/vhm/~4/Yt8rqRqm1Q8" height="1" width="1"/>]]></content:encoded>
			<category>Design</category>
			
			
			<pubDate>Tue, 10 Nov 2009 07:36:00 -0800</pubDate>
			
		</item>
		
		<item>
			<title>Impress by Surprise</title>
			<link>http://virtuallyhandmade.com/blog/article/catch-attention/</link>
			<description>blogged on selling</description>
			<content:encoded><![CDATA[When we saw this on the <link http://silnt.com/v4/ - external>silnt </link>website, we were really amazed. When you are attending an event, handing out business card every few minutes, how can you make sure that the opponent memorises your face? Slint helps you with a great entry: the business card.
<img class="alignnone" src="uploads/RTEmagicC_cb52084960.jpg.jpg" width="467" height="350" alt="" />
<img class="alignnone" src="uploads/RTEmagicC_075cc038e9.jpg.jpg" width="467" height="350" alt="" />
<img class="alignnone" src="uploads/RTEmagicC_89088b8815.jpg.jpg" width="467" height="350" alt="" /><img src="http://feeds.feedburner.com/~r/vhm/~4/iKQZJNzrQzY" height="1" width="1"/>]]></content:encoded>
			<category>Design</category>
			<category>Marketing</category>
			
			
			<pubDate>Fri, 06 Nov 2009 08:26:00 -0800</pubDate>
			
		</item>
		
		<item>
			<title>Microsoft on the future</title>
			<link>http://virtuallyhandmade.com/blog/article/microsoft-on-the-future/</link>
			<description>blogged on future products</description>
			<content:encoded><![CDATA[<img src="http://feeds.feedburner.com/~r/vhm/~4/e75puqZbKhk" height="1" width="1"/>]]></content:encoded>
			<category>Marketing</category>
			
			
			<pubDate>Mon, 02 Nov 2009 09:31:00 -0800</pubDate>
			
		</item>
		
		<item>
			<title>Google Doodles</title>
			<link>http://virtuallyhandmade.com/blog/article/google-doodles/</link>
			<description>blogged on brand adaptation</description>
			<content:encoded><![CDATA[A few weeks ago, many people were a bit confused when they opened their web browser. They did not see the logo they are used to see on their starting page. Above the Google Search field, Google replaced its brand with a barcode.&nbsp;When Google normally adapts its logo, users still recognize Google's logo. Because of the barcode's nature, people could not this time. Is this good for Google's brand?
The first so-called holiday logo or '<a href="http://www.google.com/logos" mce_href="http://www.google.com/logos">Google Doodle</a>' was published in Aug 1998 to inform users that the whole Google team is out-of-office: if something is wrong with our page, we cannot fix it. We are at the Burning Man Festival.&nbsp;Hence, the original purpose of these adaptations was for corporate communications. Already the second logo adaptation was to wish Google's users a happy Thanksgiving. From Nov 1998 onwards,&nbsp;Google institutionalized these holiday logos to celebrate a certain event in science, history, or society.
According to Interbrand, the Google logo is the&nbsp;<a href="http://www.interbrand.com/best_global_brands.aspx" mce_href="http://www.interbrand.com/best_global_brands.aspx">7th most valuable brand in 2009</a>. For this reason,&nbsp;marketing managers would generally advise against any logo adaptation. Google changes this famous brand very often. According to Michael Lopez, the man who draws these logos, he does not have a specific guideline, which event is published next. Still, Google adapts its logo wisely and achieves basically three things:
<strong>Publicity:</strong> every time Google publishes a logo that does not make sense, bloggers and media write about it. The mystery about a Google Doodle in Korea is one example for this.
<strong>Localization:</strong> holiday logos are also published on local Google pages to celebrate a local person, an event or national day (<a href="http://www.google.com/logos/saudiarabia09.gif" mce_href="http://www.google.com/logos/saudiarabia09.gif  " target="_self">example</a>).
<strong>Refreshment of the brand:</strong> by surprise, users are reminded of Google's brand, since something unusual appears on their starting page. While looking at it, users discover the Google letters in it again and are actively memorizing it once more.
Lopez does great work, in my view, as he takes a piece of modern art, a machine or a famous spot on earth and merges it with the Google logo. As Google's legal statement does not allow is to publish our favorite Google holiday logos, here are the links:
Google's 11th Birthday Oktoberfest Qi Xi Galileo Orsted Perseids Moonlanding Pinocchio Miracle at Berne Tetris Popov Pollock
<a href="http://www.google.com/logos/oktoberfest09.gif" mce_href="http://www.google.com/logos/oktoberfest09.gif">http://www.google.com/logos/oktoberfest09.gif</a>
<a href="http://www.google.com/logos/qixi09.gif" mce_href="http://www.google.com/logos/qixi09.gif">http://www.google.com/logos/qixi09.gif</a>
<a href="http://www.google.com/logos/galileo09.gif" mce_href="http://www.google.com/logos/galileo09.gif">http://www.google.com/logos/galileo09.gif</a>
<a href="http://www.google.com/logos/orsted09.gif" mce_href="http://www.google.com/logos/orsted09.gif">http://www.google.com/logos/orsted09.gif</a>
<a href="http://www.google.com/logos/perseids09.gif" mce_href="http://www.google.com/logos/perseids09.gif">http://www.google.com/logos/perseids09.gif</a>
<a href="http://www.google.com/logos/moonlanding09.gif" mce_href="http://www.google.com/logos/moonlanding09.gif">http://www.google.com/logos/moonlanding09.gif</a>
<a href="http://www.google.com/logos/pinocchio09.gif" mce_href="http://www.google.com/logos/pinocchio09.gif">http://www.google.com/logos/pinocchio09.gif</a>
<a href="http://www.google.com/logos/miracleatberne09.gif" mce_href="http://www.google.com/logos/miracleatberne09.gif">http://www.google.com/logos/miracleatberne09.gif</a>
<a href="http://www.google.com/logos/tetris09.gif" mce_href="http://www.google.com/logos/tetris09.gif">http://www.google.com/logos/tetris09.gif</a>
<a href="http://www.google.com/logos/popov09.gif" mce_href="http://www.google.com/logos/popov09.gif">http://www.google.com/logos/popov09.gif</a>
<a href="http://www.google.com/logos/pollock09.gif" mce_href="http://www.google.com/logos/pollock09.gif">http://www.google.com/logos/pollock09.gif</a><img src="http://feeds.feedburner.com/~r/vhm/~4/1Cod72q7v1s" height="1" width="1"/>]]></content:encoded>
			<category>Marketing</category>
			<category>Design</category>
			
			
			<pubDate>Thu, 29 Oct 2009 06:54:00 -0700</pubDate>
			
		</item>
		
		<item>
			<title>What we're up to @vhmlabs</title>
			<link>http://virtuallyhandmade.com/blog/article/what-were-up-to-at-vhmlabs/</link>
			<description>a short update from our office</description>
			<content:encoded><![CDATA[We are currently busy with customer <link 8 - internal>projects</link>. Our own ideas and  projects are still in the pipeline, but hey: everybody has to start somewhere ;-).<img src="http://feeds.feedburner.com/~r/vhm/~4/Ye50EctzQdY" height="1" width="1"/>]]></content:encoded>
			<category>VHMprojects</category>
			
			
			<pubDate>Mon, 01 Jun 2009 08:00:00 -0700</pubDate>
			
		</item>
		
	</channel>
</rss>
