Laurie Foley

The Discipline of Knowledge

2010-07-09T17:59:00Z

I had big nerd-fun one night this week reading Ogilvy on Advertising from cover to cover. It is filled with copies of print ads from more than thirty years ago that stirred all kinds of memories. The Hathaway shirt man in his eyepatch. The old Sears ads that make you want to fight over who gets to look at the catalog first. Elegant ladies lounging in bubbles while proclaiming “Dove creams your skin while you bathe.”

Are you leading a tribe or boring a crowd?

2010-07-01T10:17:00Z

Are you sick of the word tribe yet?

Before we abandon it for the next hot idea, consider this question:

Are you leading a tribe or boring a crowd?

7 ideas on branding from peanut butter cups

2010-06-22T11:23:00Z

If there was ever a great example of a strong intersection, it's the Reese's Peanut Butter Cup. What can we learn about branding from this confection?

What’s your personal anagram?

2010-04-05T10:04:00Z

Turns out that one anagram for Laurie Foley is “Real Life You.” I loved this.

How (and why) to be yourself online

2010-03-29T15:22:00Z

...I am all over any project that involves putting things together from scratch. Freshly opened box full of shiny new components. An instruction manual, preferably with a quick start guide! Heaven.

What is Stopping You?

2010-03-22T11:04:00Z

When I start to think there is something I really want to do, my first impulse is often to freeze. But there is one question that can almost instantly change my life: what is stopping me? Whenever I get stuck, all someone has to do is ask me this. The honesty flows and a shift is almost certain to occur. In my experience, there are three kinds of answers to this question: real obstacles, imagined ones, and “Oh my gosh, nothing!”

Do you need to Swiffer your online presence?

2010-03-15T08:43:00Z

I am not a good housekeeper. In fact, getting a dog was the best thing that ever happened to our kitchen floor. However, I do have an active fantasy life about being a fine housekeeper... The star of my housekeeping fantasy is The Swiffer®. It’s time to Swiffer your online presence.

How to be remarkable: Five lessons from my grandmother

2010-01-25T12:58:00Z

When I made a toast for my grandmother's 90th birthday not long ago, I said that she has always been remarkable to me. These are some of the ways.

Cue the Marvin Gaye: Dan, drive and the dance

2010-01-25T12:51:00Z

What motivates us might not be what we thought it was. Dan Pink's new book, Drive, challenged me to go deeper.