Since the birth of the Web, proponents have dreamed of the perfect “virtual classroom,” where geographic and financial barriers to learning are no more. Sadly, online training in general—and online sales training in particular—too often fall short. Here are five danger signs, and some good ways to avert them.
The phrase “online training,” like its predecessor “computer-based training” can mean different things to different people. To some, it’s putting a WebEx or PowerPoint recording on YouTube. To others, it’s hosting a full-blown LMS—complete with online quizzes and compliance metrics. In any case, the dangers of failure are surprisingly similar to those inherent in all forms of training: live, online, or hybrid.