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	<title>Video University</title>
	
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		<title>REVIEW: Litepanel’s Micro LED light</title>
		<link>http://feedproxy.google.com/~r/videouniversity/feed/~3/a8UzKga0d9E/</link>
		<comments>http://www.videouniversity.com/review-litepanels-micro-led-light/#comments</comments>
		<pubDate>Tue, 15 May 2012 21:21:59 +0000</pubDate>
		<dc:creator>Anthony Burokas</dc:creator>
				<category><![CDATA[Anthony Burokas]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[camcorder]]></category>
		<category><![CDATA[hddslr]]></category>
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		<category><![CDATA[LED]]></category>
		<category><![CDATA[LED light]]></category>
		<category><![CDATA[Litepanels]]></category>
		<category><![CDATA[micro]]></category>
		<category><![CDATA[micropro]]></category>
		<category><![CDATA[on-camera light]]></category>
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		<guid isPermaLink="false">http://www.videouniversity.com/?p=7980</guid>
		<description><![CDATA[<div align="center"><span style="color: #000080"><strong>By: Anthony Burokas</strong></span></div>
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<div align="center"><img class="alignnone size-full wp-image-7988" style="border: 2px solid black" src="http://www.videouniversity.com/files/Micro-Back-ss.jpg" alt="" width="300" height="351" /></div>
The Litepanels Micro looks to be a great, professional LED light more suited to the masses that want an affordable on-camera LED light from a professional company. But how does it work for a high school prom on top of a typical handheld, prosumer camcorder?]]></description>
			<content:encoded><![CDATA[<div align="center"><span style="color: #000080"><strong>By: Anthony Burokas</strong></span></div>
<p>&nbsp;</p>
<div align="center">
<div id="attachment_7987" class="wp-caption alignnone" style="width: 535px"><img class=" wp-image-7987 " style="border: 1px solid black" src="http://www.videouniversity.com/files/Micro-Back-s.jpg" alt="" width="525" /><p class="wp-caption-text">The compact Micro from Litepanels.</p></div>
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<p>I had the opportunity to try out the Litepanels Micro on top of a Panansonic prosumer HD camcorder. After using budget LED lights from Amazon for some time, I was looking forward to how well the Litepanels LED light would &#8220;step up my game&#8221; by being a well, thought out professional tool, and not an LED light selected solely on price from Amazon or Ebay.</p>
<p>When I pulled it out of the box, I was surprised at the small size of the unit. Just about 3&#8243; wide, 1.5&#8243; thick and a little more than 3&#8243; tall, not including the shoe mount adapter. It&#8217;s also only 4 oz until you put the batteries in. These batteries gave me a couple hours of use, and it was pretty heavy use as I was doing live IMAG on the high school prom floor, so it was on pretty much the whole time. Then it started to noticeably dim and I had to swap out for a fresh set of 4 AA batteries which finished the night.</p>
<div align="center">
<div id="attachment_7986" class="wp-caption alignnone" style="width: 535px"><img class=" wp-image-7986 " style="border: 2px solid black" src="http://www.videouniversity.com/files/Micro-4-AAs.jpg" alt="" width="525" /><p class="wp-caption-text">Just 4 AA&#039;s power the Litepanels Micro</p></div>
</div>
<p>I was a little disappointed by the cold shoe adapter, which has been reworked in the current model, as I found it not able to really be locked into place. As tight as I could make it, a slight bump with my arm pushed the light askew.</p>
<div align="center">
<div id="attachment_7984" class="wp-caption alignnone" style="width: 535px"><img class=" wp-image-7984 " style="border: 2px solid black" src="http://www.videouniversity.com/files/Micro-Cold-Shore-mount-2-s.jpg" alt="" width="525" /><p class="wp-caption-text">The light weight cold shoe mount.</p></div>
</div>
<p>But during normal use, the light would stay where I put it. Turning or tipping the camera did not movie the light so if I didn&#8217;t bump it, the light was fine. This mount was just enough to hold the LED light.</p>
<div align="center">
<div id="attachment_7983" class="wp-caption alignnone" style="width: 535px"><img class=" wp-image-7983 " style="border: 2px solid black" src="http://www.videouniversity.com/files/Micro-Front-s.jpg" alt="" width="525" /><p class="wp-caption-text">The 48 LED array on the front.</p></div>
</div>
<p>The Micro features 48 LEDs with a cool 5600k color balance. This means that outdoor use is correct and indoor use requires a filter. The Micro kit comes with two different tungsten filters to correct for indoor light, which I have in place here. The filters are thin pieces of stiff gel that you bend into place and then they fit into tiny slots on the face of the light and are held flat against the plastic surface over the LEDs. This works well in practice, but changing gels takes a bit of time. Adding &amp; subtracting the frosted gel to try and widen the beam spread was too annoying to repeat, so I left it in place.</p>
<p>Speaking of the beam spread, let&#8217;s just say that the Litepanels Micro should be considered a &#8220;spot&#8221; light.</p>
<div align="center">
<div id="attachment_7981" class="wp-caption alignnone" style="width: 535px"><img class=" wp-image-7981 " style="border: 2px solid black" src="http://www.videouniversity.com/files/Micro-spot-beam-s-e1337095998851.jpg" alt="" width="525" /><p class="wp-caption-text">The &quot;spot&quot; beam spread of the Litepanels Micro LED light</p></div>
</div>
<p>Even with the mostly ineffectual frost in front of the LED light, the beam spread was only for the center of my image when the lens was wide. If I zoomed in half way, then the beam spread of the LED filled the frame. Good for more distant work, but not good for wide, close work, or widescreen HD cameras with more space to the sides. I was very disappointed that it wasn&#8217;t more even, and that the frosted gel didn&#8217;t have a more dramatic effect on the spread of the light.</p>
<div align="center">
<div id="attachment_7982" class="wp-caption alignnone" style="width: 535px"><img class=" wp-image-7982 " style="border: 2px solid black" src="http://www.videouniversity.com/files/Micro-on-Camcorder-s.jpg" alt="" width="525" /><p class="wp-caption-text">Small and compact does the job.</p></div>
</div>
<p>On the camera, the light&#8217;s small size and light weight were bonuses. I hardly felt the extra weight when using the camera, and it didn&#8217;t stick up that high. The dimmer on top allowed me to dim down the camera when people were getting very close, but also, considering the event, the camera&#8217;s auto iris also closed down, dropped the gain and the extra light was actually beneficial to the image.</p>
<div align="center">
<div id="attachment_7985" class="wp-caption alignnone" style="width: 535px"><img class=" wp-image-7985 " style="border: 2px solid black" src="http://www.videouniversity.com/files/Micro-Spot-beam-distance-s.jpg" alt="" width="525" /><p class="wp-caption-text">At a distance, the Micro does the job.</p></div>
</div>
<p>At a distance, the Litepanels Micro does the job, illuminating the subject in the center of the frame and providing a well lit image. If you need a wider spread, you&#8217;ll need to augment your filter package with more diffusion.</p>
<p>As for the price, it currently runs for about $275. This is about 4x more than my cheap LED light, which I actually like better. So do you get what you pay for when stepping up to a &#8220;name&#8221; brand in professional lights? In my humble opinion, not in this case. For $275, you get a small, and light fixture, but one that dies in a couple hours. For under $100, my budget LED runs off a camcorder battery for longer, has more LEDs, a wider natural beam spread, and more effective filters with magnets that let me pop them on and off with ease.</p>
<p>More on this budget light in my next review.</p>
<p>&nbsp;</p>
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<td><a href="http://IEBA.com"><img class="alignleft  wp-image-6982" style="margin-right: 10px;border-width: 1px;border-color: black;border-style: solid" src="http://www.videouniversity.com/files/meThinkBug.jpg" alt="In the business for 20 years? He doesn't look it." /></a></td>
<td><span style="color: #000080">Anthony Burokas is a 20+ year broadcast TV video producer currently based in Dallas TX. He has produced an extensive body of event, corporate, special interest, and broadcast TV. His web site is</span> <a title="the gloriously stunning IEBA Communications web site :)" href="http://IEBA.com" target="_blank">IEBA.com</a><br />
<a class="twitter-follow-button" href="https://twitter.com/IEBAcom">Follow @IEBAcom on Twitter</a></td>
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		<title>Adding Web Services to a Video Business</title>
		<link>http://feedproxy.google.com/~r/videouniversity/feed/~3/GefHeBtAyOk/</link>
		<comments>http://www.videouniversity.com/adding-web-services-to-a-video-business/#comments</comments>
		<pubDate>Mon, 07 May 2012 20:01:00 +0000</pubDate>
		<dc:creator>Hal</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.videouniversity.com/?p=7882</guid>
		<description><![CDATA[<div align="center">
<a href="http://www.videouniversity.com/?attachment_id=7883" rel="attachment wp-att-7883"><img src="http://www.videouniversity.com/files/Video-Producers-Add-WebServices-To-Increase-Sales-300x223.jpg" alt="Web Design For Video Producers" title="Video Producers Add Web Services To Increase Sales" width="300" height="223" class="aligncenter size-medium wp-image-7883" /></a>
</div align="center">

<strong>Web Design Business Kit For Video Producers</strong><br />
Have you ever wondered what you’d do if your video business hit a dry spell and the income just stopped? We’ve all been through that and know it’s not fun. Wouldn’t it be great to find another significant income stream that is unrelated to video production (and maybe even one they need more than they need videos!) The web design business can be a perfect compliment to the video business. And talk about cross-marketing! The same people buy both web services and video production. 
<br /><br />
Many web designers use off-the-shelf designs and programming so they don't need to be either  a designer or a programmer and there's no equipment to buy. Read more about the <a href="http://www.videouniversity.com/shop/web-design-business-kit-for-video-producers/"> <strong>Web Design Business Kit For Video Producers.</strong></a>
]]></description>
			<content:encoded><![CDATA[<div align="center">
<a href="http://www.videouniversity.com/adding-web-services-to-a-video-business/video-producers-add-webservices-to-increase-sales/" rel="attachment wp-att-7883"><img src="http://www.videouniversity.com/files/Video-Producers-Add-WebServices-To-Increase-Sales-300x223.jpg" alt="Web Design For Video Producers" title="Video Producers Add Web Services To Increase Sales" width="300" height="223" class="aligncenter size-medium wp-image-7883" /></a>
</div align="center">
<p><strong>Web Design Business Kit For Video Producers</strong><br />
Have you ever wondered what you’d do if your video business hit a dry spell and the income just stopped? We’ve all been through that and know it’s not fun. Wouldn’t it be great to find another significant income stream that is unrelated to video production (and maybe even one they need more than they need videos!) The web design business can be a perfect compliment to the video business. And talk about cross-marketing! The same people buy both web services and video production. </p>
<p>Many web designers use off-the-shelf designs and programming so they don&#8217;t need to be either  a designer or a programmer and there&#8217;s no equipment to buy. Read more about the <a href="http://www.videouniversity.com/shop/web-design-business-kit-for-video-producers/"><strong>Web Design Business Kit For Video Producers.</strong></a></p>
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		<title>My New Editing Computer</title>
		<link>http://feedproxy.google.com/~r/videouniversity/feed/~3/gBYhSVVxXtA/</link>
		<comments>http://www.videouniversity.com/my-new-editing-computer/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 02:39:50 +0000</pubDate>
		<dc:creator>Hal</dc:creator>
				<category><![CDATA[Post Production]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.videouniversity.com/?p=7609</guid>
		<description><![CDATA[<div align="center">
<img alt="i7 Quad Core CPU for video editing" src="http://videouniversity.com/files/Inteli7QuadCoreCPU.jpg" title="i7 Quad Core CPU" class="aligncenter" width="300" />
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I just built a new video editing computer as outlined by<a href="http://www.videoguys.com/Guide/E/Videoguys+DIY8+Sneak+Peek+Work+in+Progess+Coming+this+Fall/0x094b1737e0a06c495e5178a167fbdbd7.aspx"> VideoGuys.</a> I was planning to build it myself after watching a couple of YouTube videos on the subject. ]]></description>
			<content:encoded><![CDATA[<div align="center">
<img alt="i7 Quad Core CPU for video editing" src="http://videouniversity.com/files/Inteli7QuadCoreCPU.jpg" title="i7 Quad Core CPU" class="aligncenter" width="545" height="510" />
</div align="center">
I just built a new video editing computer as outlined by<a href="http://www.videoguys.com/Guide/E/Videoguys+DIY8+Sneak+Peek+Work+in+Progess+Coming+this+Fall/0x094b1737e0a06c495e5178a167fbdbd7.aspx"> VideoGuys.</a> I was planning to build it myself after watching a couple of YouTube videos on the subject. </p>
<p>While speaking to a local IT guy, he made me an offer I couldn&#8217;t refuse. It probably would have taken me a week and who knows if I would have made a mistake. For $100 he did it all except installing Windows and updating the drivers. I volunteered to do both of those easy jobs.</p>
<p>Here are the parts that VideoGuys recommended for their &#8220;Budget&#8221; machine at $1400. The &#8220;Hot Rod Machine&#8221; they outlined cost $2500. </p>
<p><strong>Motherboard</strong> ASUS P6X58-E Pro<br />
<strong>CPU</strong> Intel i7-950 Quad Core<br />
<strong>GPU (graphics processing unit)</strong> Ge Force GTX 570 </p>
<p><strong>RAM</strong> Corsair XM3 16 GB (4 x 4GB)<br />
Here we varied from the Videoguys recommendation which was for 05 G.SKILL Ripjaws 12GB (3 x 4GB) SDRAM DDR3 1600 (PC3 12800). My IT guy described this as not the most reliable so I went with the Corsair RAM and got 4 more GB of RAM for the same price.</p>
<p><strong>Case</strong> Antec Nine Hundred Two V3 Black Steel ATX Mid Tower Gaming Case<br />
<strong>Power Supply</strong> Corsair Enthusiast Series TX 850 V2 850 Watts<br />
<strong>System Drive</strong> Western Digital Caviar Black 1 TB 7200 RPM SATA 3.5&#8243; Internal Hard Drive. The original recommendation was for a Hitachi 1TB 7200RPM drive, but I heard it referred to as a &#8220;deathstar.&#8221;<br />
<strong>Operating System</strong> Windows 7 Professional 64 bit OEM<br />
<strong>Optical Drive</strong> Pioneer Internal Blu-Ray Disk/DVD/CD writer BDR 206 Black $<br />
<strong>CPU</strong> Intel Core i7-950 3.06 GHz 8 MB Cache Socket LGA 1366 Processor </p>
<p>The build above cost a hair over $1600. I found most of the elements at NewEgg.com, but a few of the items were cheaper through <a target="_blank" href="http://www.amazon.com/?_encoding=UTF8&#038;tag=videoun-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=390957">Amazon.com</a><img src="https://www.assoc-amazon.com/e/ir?t=videoun-20&#038;l=ur2&#038;o=1" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /> I could have saved $100 by doing it all myself, but because I don&#8217;t do this very often, I would have been much slower.</p>
<p>I choose to stick with the 1 TB hardrive for now. With the setup I have I can upgrade this and add an additional Solid State Disk (SSD), but I&#8217;d rather save the money now and get a great system working.</p>
<p>My old computer is a AMD Athlon 64 X2 Dual Core Processor 2.3 GHz with 6GB RAM and a 32 bit operating system running Windows Vista Home Premium. It could edit HD footage if you were willing to guess at exactly what you had until after it rendered. </p>
<p>The most important elements of a video editing machine are the processor and the video card or GPU, but all of these have to work together and this is where it&#8217;s helpful to have someone like Gary Bettan from VideoGuys and a smart IT guy.  I still need to add external hard drives and to upgrade to Sony Vegas 10 Pro. (Vegas 11 seems to have issues I don&#8217;t want to deal with.)   </p>
<p>One thing that struck me during the process is that a gaming computer might have worked just fine for HD editing. They both require a fast processor, lots of RAM and a powerful graphics card. I found some used gaming machines that might have done the trick, but for just a little more money I could have brand new. </p>
<p>The bottom line is that I couldn&#8217;t be happier with my new editing machine. Everything works so much faster. All previews are at the best quality. Rendering is fast. Video effects are shown in real time. I&#8217;ve learned that the world of computer hardware changes so quickly that you must be flexible.  </p>
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		<title>Ditch Final Cut Pro, But Keep QuickTime Pro</title>
		<link>http://feedproxy.google.com/~r/videouniversity/feed/~3/d2cjvuKBuDc/</link>
		<comments>http://www.videouniversity.com/ditch-final-cut-pro-but-keep-quicktime-pro/#comments</comments>
		<pubDate>Fri, 06 Apr 2012 17:52:38 +0000</pubDate>
		<dc:creator>Anthony Burokas</dc:creator>
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		<guid isPermaLink="false">http://www.videouniversity.com/?p=7570</guid>
		<description><![CDATA[<div align="center"><span style="color: #000080"><strong>By: Anthony Burokas</strong></span></div align="center">
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<div align="center">
<img src="http://www.videouniversity.com/files/QTproSmall.png" alt="" width="157" height="99" class="alignnone size-full wp-image-7574" />
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One of the "givens" that Final Cut Pro users take for granted is the incredible capability of QuickTime Player Pro. Not only can this "player" record video in SD and HD from external and internal cameras, but it makes many repetitive video tasks extremely quick. Ditching Final Cut Studio in a clean sweep can remove the "Pro" features from QuickTime Player. Here's how to get them back. 
]]></description>
			<content:encoded><![CDATA[<div align="center"><span style="color: #000080"><strong>By: Anthony Burokas</strong></span></div align="center">
&nbsp;</p>
<div align="center"><img class="alignnone size-full wp-image-7575" style="border-width: 1px;border-color: black;border-style: solid" src="http://www.videouniversity.com/files/QTprologo.png" alt="" width="155" height="142" /></div align="center">
One of the &#8220;givens&#8221; that Final Cut Pro users take for granted is the incredible capability of QuickTime Player Pro. Not only can this &#8220;player&#8221; record video in SD and HD from external and internal cameras, but it makes many repetitive video tasks extremely quick. Ditching Final Cut Studio in a clean sweep can remove the &#8220;Pro&#8221; features from QuickTime Player. Here&#8217;s how to get them back.</p>
<p>When I decided to make the move away from Final Cut Studio (and Final Cut Pro) I also took that time to completely upgrade my existing laptop with a Solid State Disk (SSD) and perform a clean install of the OS (from an optical disk no less!) and a clean install of Adobe Creative Suite 5. (CS5). Everything became quite snappy on this &#8220;new&#8221; laptop and I quickly became busy learning the ropes in Premiere. I upgraded an existing machine, but this also applies if you are making the jump to a new machine.</p>
<p>But, of course, I still have clients who need existing projects worked on, updated, tweaked, etc. For one client, I was in the midst of putting their finished video on YouTube for rental. I needed to grab 30 seconds of this video from the finished, stand-alone, rendered movie and make a new clip which I would upload separately and then link it as the preview file for the rental.</p>
<p><iframe width="500" height="281" src="http://www.youtube.com/embed/SyqJfUPmKyQ?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p>I went to my default tool, QuickTime Player and was flumoxed by the fact that I couldn&#8217;t set an in and out point to copy a portion of the clip. And then I realized what the problem was: the &#8220;Pro&#8221; part of QuickTime Player requires a separate $20 purchase from Apple to be activated. Using FCP for over 10 years meant that I never needed to buy QuickTime Pro separately. But now, leaving FCP behind, those QuickTime Pro features were no longer available to me. I needed to find another way to make excerpts quickly.</p>
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<div id="attachment_7578" class="wp-caption alignnone" style="width: 418px"><img class="size-full wp-image-7578 " style="border-width: 2px;border-color: black;border-style: solid" src="http://www.videouniversity.com/files/QuickTime-Excerpt.png" alt="Selecting an excerpt in QuickTime Player Pro" width="408" height="124" /><p class="wp-caption-text">Selecting an excerpt in QuickTime Player Pro</p></div>
</div>
<p>In Premiere, I imported the source clip. Opened it in the viewer. Set my in and out points and couldn&#8217;t figure out how to export the clip from the viewer. So I dragged the whole thing into the timeline and then cut it down. Time to export. I really just wanted to copy what I had into a new file. No transcoding or anything. Then, I faced Premiere&#8217;s daunting Export module and was immediately flumoxed by the fact that I didn&#8217;t see &#8220;use current settings&#8221; anywhere. It wanted me to either pick one of the presets or create a new setting from scratch. This was getting much more complicated than I wanted to deal with.</p>
<p>I wanted my QuickTime Player Pro back.</p>
<p>I asked fellow professionals for help, and of course I was told that Premiere can do anything, that Vegas could handle this. Edius has no problem&#8230; but most of them missed the point. I wanted something fast and simple. On a Mac, especially one now with a speedy SSD in it, QuickTime Player opens and plays a clip in under a second. Creating an excerpt takes just 7 keystrokes:</p>
<ul>
<li>Double click the file, click spacebar to play,</li>
<li>Type &#8220;<strong>i</strong>&#8220;, type &#8220;<strong>o</strong>&#8220;, <strong>Copy</strong>, <strong>New</strong>, <strong>Paste</strong>, <strong>Save</strong>, type a name, <strong>Enter</strong></li>
<li>Wait a moment, then Quit.</li>
</ul>
<div align="center"><img class="alignnone size-full wp-image-7577" style="border-width: 2px;border-color: black;border-style: solid" src="http://www.videouniversity.com/files/SaveDialog.png" alt="" width="357" height="140" /></div>
<p>QuickTime Player defaults to saving the file as a &#8220;self-contained movie.&#8221; Doing this copies only the data between the In and Out points of your source movie into a new file. In the Finder, it literally does just COPY the footage from one file to the other. No transcoding. No export settings. It&#8217;s nearly as simple as selecting &#8220;Duplicate&#8221; in the Finder, except QuickTime Player Pro enables me to pick what portion of the source file to duplicate. This is why QuickTime Player Pro had become essential to an expedient workflow on my computer.</p>
<p>But how do I get QuickTime Pro back?</p>
<p>The answer lies in the registration file for Final Cut Studio that QuickTime Player checks to activate the Pro features of the app. This registration is nestled on the hard drive in a logical place, and just needs to be copied from the old hard drive to the same place on the new one.</p>
<div align="center">
<div id="attachment_7580" class="wp-caption alignnone" style="width: 215px"><img class="size-full wp-image-7580 " style="border-width: 2px;border-color: black;border-style: solid" src="http://www.videouniversity.com/files/FileLocation.png" alt="" width="205" height="131" /><p class="wp-caption-text">This is where you find the ProApps folder. Or where you put it if you need to make one.</p></div>
</div>
<p>Starting from the root level of the drive &gt; Library &gt; Application Support &gt; ProApps Look for the &#8220;Final Cut Studio System ID.&#8221; That&#8217;s what you need to copy. On your new hard drive, go to the same place, and create the ProApps folder if you need to. Drag &#8220;Final Cut Studio System ID&#8221; from the old ProApps folder to the new one. Done.</p>
<div align="center">
<div id="attachment_7576" class="wp-caption alignnone" style="width: 560px"><img class=" wp-image-7576 " style="border-width: 2px;border-color: black;border-style: solid" src="http://www.videouniversity.com/files/MoveThisFileArrow.png" alt="" width="550" height="258" /><p class="wp-caption-text">Copy this one file from your old system to keep QuickTime Player Pro features.</p></div>
</div>
<p>The next time you launch QuickTime Player, you&#8217;ll have full access to every feature it has.</p>
<p>Don&#8217;t be confused by the Final Cut Express files I have in my new ProApps folder. I have a client who requires that we swap project files back and forth so I am still using Final Cut Express for them. But installing Final Cut Express actually does NOT enable QuickTime Pro. So, I still needed to install QuickTime Pro separately.</p>
<p>If you aren&#8217;t cleaning out your System and Library folders, or using an application to remove all vestiges of Final Cut Studio (which spreads itself out into many different locations) then you probably will end up keeping the ProApps folder and QuickTime Player will continue to see your registration. But should you ever need to upgrade your hard drive, or move to a new Mac, and you&#8217;re not going to reinstall the old Final Cut Studio&#8230; you&#8217;ll want that one little file to keep the QuickTime Pro you&#8217;ve become accustomed to using.<br />
.</p>
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<td><a href="http://IEBA.com"><img class="alignleft  wp-image-6982" style="margin-right: 10px;border-width: 1px;border-color: black;border-style: solid" src="http://www.videouniversity.com/files/meThinkBug.jpg" alt="In the business for 20 years? He doesn't look it." /></a></td>
<td><span style="color: #000080">Anthony Burokas is a 20+ year broadcast TV video producer currently based in Dallas TX. He has produced an extensive body of event, corporate, special interest, and broadcast TV. His web site is</span> <a title="the gloriously stunning IEBA Communications web site :)" href="http://IEBA.com" target="_blank">IEBA.com</a><br />
<a class="twitter-follow-button" href="https://twitter.com/IEBAcom">Follow @IEBAcom on Twitter</a></td>
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		<title>Can You Show Video Samples That Are Not Yours?</title>
		<link>http://feedproxy.google.com/~r/videouniversity/feed/~3/7VTHrZ8AvJk/</link>
		<comments>http://www.videouniversity.com/can-you-show-video-samples-that-are-not-yours/#comments</comments>
		<pubDate>Sun, 01 Apr 2012 15:04:53 +0000</pubDate>
		<dc:creator>Hal</dc:creator>
				<category><![CDATA[Business of Video]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.videouniversity.com/?p=7317</guid>
		<description><![CDATA[Can you show samples that are not yours? Here's a brief correspondence I had with someone I'll call Acme Video. 

Acme Video wrote:

From: Acme Video
To: Hal Landen
Subject: Need Video(s) for Website

Hey Hal, my name is Acme Video out of ___________. I'm new to video producing, but]]></description>
			<content:encoded><![CDATA[<p>Can you show samples that are not yours? Here&#8217;s a brief correspondence I had with someone I&#8217;ll call Acme Video. </p>
<p>Acme Video wrote:</p>
<p>From: Acme Video<br />
To: Hal Landen<br />
Subject: Need Video(s) for Website</p>
<p>Hey Hal, my name is Acme Video out of ___________. I&#8217;m new to video producing, but I have purchased and began reading your <a href="http://www.videouniversity.com/shop/professional-video-producer-how-to-start-a-successful-home-based-business-producing-corporate-videos/">&#8220;Professional Video Producer- Home Study Course.&#8221;</a> I have recently begun constructing the website for my company, but I have no footage or photo&#8217;s to display. Where can I get a few videos to temporarily display on my website?</p>
<p>Thanks,<br />
Acme Video</p>
<p>++++++++++++++++++++++++++++++++++++++++++++++++<br />
From: Hal Landen<br />
To: Acme Video<br />
Subject: Re: Need Video(s) for Website</p>
<p>Hi Acme,</p>
<p>Before you build the website you should produce a couple or more free promotional videos for non-profits in your area. This will benefit you in several ways: You&#8217;ll have real videos to show others, people will talk about their videos and get your name around, you will become more confident in your producing skills.</p>
<p>These are all worthy goals that will help you, especially if knock yourself out to produce very effective videos that actually help the non-profits.</p>
<p>If you don&#8217;t have videos to show, it&#8217;s a bad idea to show videos you have not produced. Don&#8217;t try to cut corners. That would only slow your business growth.</p>
<p>I know this isn&#8217;t what you wanted to hear, but I honestly think this will help you more than showing videos you did not produce. Another bonus is that when you produce a free video, you get very clever at doing a good job quickly.</p>
<p>Best Wishes,</p>
<p>Hal Landen<br />
(401) 253-2800</p>
<p>http://videouniversity.com</p>
<p>++++++++++++++++++++++++++++++++++++++++++++++++</p>
<p>From: Acme Video<br />
To: Hal Landen<br />
Subject: Re: Re: Need Video(s) for Website</p>
<p>Thanks! I appreciate the honesty very much! I now have clarity and understanding on the best thing to do for my company. Thank you Hal.</p>
<p>Acme</p>
<p>========================================================================================================================</p>
<p>That is a question every producer faces at some point. It&#8217;s a small world and if you are ever caught showing someone else&#8217;s work as your own, you&#8217;re sure to pay for that mistake for a long time. And besides, it&#8217;s bad karma. </p>
<p>There are some circumstances where showing someone else&#8217;s work is legitimate &#8211; when you are representing them as someone who freelances for you. And then only when you clearly credit them for the work and have their permission.</p>
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		<title>Live Events with the New iPad 3</title>
		<link>http://feedproxy.google.com/~r/videouniversity/feed/~3/y5N9x_jyrVQ/</link>
		<comments>http://www.videouniversity.com/live-events-with-the-new-ipad-3/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 23:34:58 +0000</pubDate>
		<dc:creator>Anthony Burokas</dc:creator>
				<category><![CDATA[Anthony Burokas]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[Airplay]]></category>
		<category><![CDATA[AppleTV]]></category>
		<category><![CDATA[HD video]]></category>
		<category><![CDATA[hdtv]]></category>
		<category><![CDATA[image stabilization]]></category>
		<category><![CDATA[iMovie]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[ipad3]]></category>
		<category><![CDATA[retina display]]></category>
		<category><![CDATA[The New iPad]]></category>
		<category><![CDATA[touch screen]]></category>
		<category><![CDATA[video editing]]></category>

		<guid isPermaLink="false">http://www.videouniversity.com/?p=7325</guid>
		<description><![CDATA[<div align="center"><span style="color: #000080"><strong>By: Anthony Burokas</strong></span></div>

<p>
<p>

<div align="center"><img src="http://www.videouniversity.com/files/iPad3s.png" alt="" width="300" class="alignnone size-full wp-image-7331" /></div>

Apple's <a href="http://www.apple.com/ipad/features/" target="_blank">New iPad 3</a> is making quite a splash. Several key features really play out to the benefit of media producers for whom ultra-fast turnaround is paramount. With the latest processing horsepower and the latest version of iOS iMovie a lot of computers are going to be left collecting dust with this. ]]></description>
			<content:encoded><![CDATA[<div align="center"><span style="color: #000080"><strong>By: Anthony Burokas</strong></span></div>
<p>
<div align="center"><img src="http://www.videouniversity.com/files/iPad3s.png" alt="" width="550" class="alignnone size-full wp-image-7331" /></div>
<p>Apple&#8217;s <a href="http://www.apple.com/ipad/features/" target="_blank">New iPad 3</a> is making quite a splash. Several key features really play out to the benefit of media producers for whom ultra-fast turnaround is paramount. With the latest processing horsepower and the latest version of iOS iMovie I think a lot of computers are going to be left collecting dust with this. </p>
<div align="center"><div id="attachment_7328" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.videouniversity.com/files/iPad-Camera-Lens.png"><img src="http://www.videouniversity.com/files/iPad-Camera-Lens-300x105.png" alt="" width="300" height="105" class="size-medium wp-image-7328" /></a><p class="wp-caption-text">The new lens touts many advancements for stellar images.</p></div></div>
<p>The New iPad (they&#8217;re not calling it iPad 3, for no fathomable reason) is all around better. Better lens. Lots more megapixels. Image stabilized HD video. Faster A5X chip. So it&#8217;ll be able to handle shooting video with ease, &#8220;zooming&#8221; with your feet (by walking closer) of course. </p>
<div align="center"><div id="attachment_7329" class="wp-caption aligncenter" style="width: 377px"><a href="http://www.videouniversity.com/files/ipad-Screen-Resolution.png"><img src="http://www.videouniversity.com/files/ipad-Screen-Resolution.png" alt="" width="367" height="300" class="size-full wp-image-7329" /></a><p class="wp-caption-text">Massive resolution in a small 10&quot; screen. </p></div></div>
<p>Then you can look at your video with the massively increased resolution of the new &#8220;<a href="http://en.wikipedia.org/wiki/Kodak_Retina" target="_blank">Retina</a>&#8221; display. Now it&#8217;s well over full HD resolution. So get some bifocals or reading glasses and get closer to the action because there&#8217;s tons of resolution in this little 10&#8243; screen.</p>
<div align="center"><div id="attachment_7327" class="wp-caption aligncenter" style="width: 560px"><a href="http://www.videouniversity.com/files/iMovie-Editing.png"><img src="http://www.videouniversity.com/files/iMovie-Editing.png" alt="" width="550" class="size-full wp-image-7327" /></a><p class="wp-caption-text">iMovie Editing with themes for quick, polished looking and sounding videos. </p></div></div>
<p>Then we get to the new iMovie for The New iPad and you can use themes to &#8220;wrap&#8221; your video and provide &#8220;a cinematic soundtrack&#8221; to go from raw clips to a polished presentation much faster and easier than ever before. The increased processing horsepower of the iPad will again come into play here for any effects you add to your video- and there are lots of effects in the new imovie so you can make it look quite different than what you started with. </p>
<p><a href="http://www.apple.com/ipad/from-the-app-store/apps-by-apple/imovie.html" target="_blank">The new iMovie</a> is also available for iPod Touch and iPhone, so those users can get in on the act here as well. </p>
<div align="center"><div id="attachment_7326" class="wp-caption aligncenter" style="width: 329px"><a href="http://www.videouniversity.com/files/iPad-Airplay.png"><img src="http://www.videouniversity.com/files/iPad-Airplay.png" alt="" width="319" height="247" class="size-full wp-image-7326" /></a><p class="wp-caption-text">Te AppleTV enables wireless playback of your videos for everyone to see.</p></div></div>
<p>Lastly, the <a href="http://www.apple.com/appletv/" target="_blank">AppleTV</a>, which is still just a stand-alone product, now operates more like a wireless playback accessory for the iPad. You can connect this to any projector or TV at the event and wirelessly send your finished video from the iPad (or other iOS device) to the AppleTV and deliver it to your customers without ever having to move it from the camera. </p>
<p>As an added bonus, the new 4G LTE lets you also push it to online video services with record speed, so everyone attending can watch it again, or share your video with others. And in this age of social media, being shared is very good business indeed. </p>
<p>Do this a couple times and the hardware has literally paid for itself. </p>
<p>&nbsp;</p>
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<td><a href="http://IEBA.com"><img class="alignleft  wp-image-6982" style="margin-right: 10px;border-width: 1px;border-color: black;border-style: solid" src="http://www.videouniversity.com/files/meThinkBug.jpg" alt="In the business for 20 years? He doesn't look it." /></a></td>
<td><span style="color: #000080">Anthony Burokas is a 20+ year broadcast TV video producer currently based in Dallas TX. He has produced an extensive body of event, corporate, special interest, and broadcast TV. His web site is</span> <a title="the gloriously stunning IEBA Communications web site :)" href="http://IEBA.com" target="_blank">IEBA.com</a><br />
<a class="twitter-follow-button" href="https://twitter.com/IEBAcom">Follow @IEBAcom on Twitter</a></td>
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		<title>Affordable Digital Bolex Camera Captures Raw</title>
		<link>http://feedproxy.google.com/~r/videouniversity/feed/~3/7xlqH51GNsY/</link>
		<comments>http://www.videouniversity.com/affordable-digital-bolex-camera-captures-raw/#comments</comments>
		<pubDate>Fri, 16 Mar 2012 16:25:24 +0000</pubDate>
		<dc:creator>Hal</dc:creator>
				<category><![CDATA[production]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[camcorder]]></category>
		<category><![CDATA[digital Bolex]]></category>
		<category><![CDATA[kickstarter]]></category>
		<category><![CDATA[RAW video]]></category>

		<guid isPermaLink="false">http://www.videouniversity.com/?p=7513</guid>
		<description><![CDATA[<div align="center">
<img src="http://www.videouniversity.com/files/digitalbolex.jpg" alt="Affordable Digital Bolex Captures RAW" width="320"/><br />
Affordable Digital Bolex Captures RAW
</div align="center">

They call the <a href="http://www.digitalbolex com">Digital Bolex</a> a “digital cinema camera.” This means it shoots RAW images also called Digital Negatives rather than the compressed video we all use today. Unlike the expensive digital cinema cameras like the Sony CineAlta, RED ONE, Arriflex D-20, Panavision Genesis, and others used on big budget films, the Digital Bolex is designed for consumers as well as pros. It's inexpensive, compact, and easy to use just like its namesake, the wonderful film Bolex. ]]></description>
			<content:encoded><![CDATA[<div align="center">
<img src="http://www.videouniversity.com/files/digitalbolex.jpg" alt="Affordable Digital Bolex Captures RAW" width="500" height="331"/><br />
Affordable Digital Bolex Captures RAW
</div align="center">
<p>They call the <a href="http://www.digitalbolex.com">Digital Bolex</a> a “digital cinema camera.” This means it shoots RAW images also called Digital Negatives rather than the compressed video we all use today. Unlike the expensive digital cinema cameras like the Sony CineAlta, RED ONE, Arriflex D-20, Panavision Genesis, and others used on big budget films, the Digital Bolex is designed for consumers as well as pros. It&#8217;s inexpensive, compact, and easy to use just like its namesake, the wonderful film Bolex. This was one of the film cameras I owned and occasionally used on freelance jobs. I had the 16mm version, but there was also an 8mm version.</p>
<div align="center">
<img src="http://www.videouniversity.com/files/BolexH16-271x300.jpg" alt="Bolex H16, 16 mm" title="BolexH16" width="271" height="300" class="aligncenter size-medium wp-image-7531" /></a><br />
The Bolex H16 built by clock makers.
</div align="center">
<h2>But Look At This New Wonder</h2>
<p><strong>The Digital Bolex Specs:</strong></p>
<p><UL></p>
<li>Resolution 2048 x 1152 (Super 16mm mode) 1920 x 1080 pixels (16mm mode)</li>
<li>Format Adobe CinemaDNG, TIFF, JPEG image sequences</li>
<li>Color depth 12 bit 4:4:4</li>
<li>File size 2 to 3 MB per frame in RAW</li>
<li>Sensor Kodak CCD 12.85 mm (H) x 9.64 mm (V)</li>
<li>Pixel Size 5.5 micron</li>
<li>Frame rate up to 32 fps at 2K, 60fps at 720p, 90 fps at 480p</li>
<li>Sound Balanced, 2 channel 16 bit, 48 kHz via XLR</li>
<li>Viewfinder: 320&#215;240, 2.4” diagonal, with Focus Assist</li>
<li>Video out 640 x 480 B&#038;W via 1/8” video jack (HD-SDI available in separate unit)</li>
<li>Ports 1/8” video, headphone, USB 3.0, Audio XLR (2), 4-PIN XLR</li>
<li>Data Storage Dual CF card slots, SSD (buffer drive)</li>
<li>Power Internal battery, 12V External via 4 pin XLR port</li>
<li>Body Milled steel and hard plastic</li>
<li>Size (body) Approximately 5”H (without pistol grip) by 4”W by 8”D</li>
<li>Size (grip) 5”H by 2”W by 5”D</li>
<li>Lens mount C-mount comes standard, PL, EF, B4, are available</li>
<li>Weight 5lbs</li>
<li>ISO Options 100, 200, 400</li>
<li>Also in the box pistol grip, USB 3.0 cable, internal battery, 4 pin XLR Battery cable, video cable, transcoder/raw conversion software</li>
</ul>
<p>Joe Rubinstein set out <a href="http://www.kickstarter.com/projects/joedp/the-digital-bolex-the-1st-affordable-digital-cinema">to raise money on Kickstarter</a> to manufacture the first 100 Digital Bolexes.   </p>
<p>So far they&#8217;ve raised $287,759. They&#8217;ve sold out of the 100. You could have bought one for a donation of $2500. The cameras is expected to become available to the general public in late Summer/Fall 2012. The estimated retail price for the D16 and its accessories is $3299</p>
<p>BTW, did you know that Kickstarter will probably raise more than The National Endowment of the Arts this year? Yancey Strickler, one of Kickstarters three co-founders, says they are expecting to distribute over $150 million which will fund users projects in 2012. The entire 2012 budget for the National Endowment of the Arts (NEA) is $146 million. Things are changing fast.</p>
<p>PS. If you pick up a film Bolex on eBay or in a pawn shop, You can learn how to use it with the <a href="http://www.videouniversity.com/shop/virtual-bolex-tutorial-on-cd-rom/">Virtual Bolex Tutorial.</a></p>
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		<title>Encouraging the “Unplugged Event”</title>
		<link>http://feedproxy.google.com/~r/videouniversity/feed/~3/3kxiW_bXwEM/</link>
		<comments>http://www.videouniversity.com/encouraging-the-unpugged-wedding/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 13:54:56 +0000</pubDate>
		<dc:creator>Anthony Burokas</dc:creator>
				<category><![CDATA[Anthony Burokas]]></category>
		<category><![CDATA[Business of Video]]></category>
		<category><![CDATA[production]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[cameras]]></category>
		<category><![CDATA[cell phone]]></category>
		<category><![CDATA[distraction]]></category>
		<category><![CDATA[dslr]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[reflections]]></category>
		<category><![CDATA[unplugged event]]></category>
		<category><![CDATA[unplugged wedding]]></category>

		<guid isPermaLink="false">http://www.videouniversity.com/?p=7170</guid>
		<description><![CDATA[<div align="center"><span style="color: #000080"><strong>By: Anthony Burokas</strong></span></div>

<div align="center"><img src="http://www.videouniversity.com/files/JodiMillerPhotography-300x218.jpg" alt="Photo by Jodi Miller Photography" width="300" height="218" class="aligncenter size-medium wp-image-7174" /></div>

I recently read an article on a bridal photographer's web site about her bride having an "Unplugged Wedding." This term was new to me but Google indicated very quickly that this is something trending very rapidly in today's social media overload society. ]]></description>
			<content:encoded><![CDATA[<div align="center"><span style="color: #000080"><strong>By: Anthony Burokas</strong></span></div>
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<div id="attachment_7174" class="wp-caption aligncenter" style="width: 433px"><a href="http://jodimillerphotographyblog.com/stephanie-ben-wedding/"><img class="size-full wp-image-7174 " style="border-width: 1px;border-color: black;border-style: solid" src="http://www.videouniversity.com/files/JodiMillerPhotography.jpg" alt="Photo by Jodi Miller Photography" width="423" height="308" /></a><p class="wp-caption-text">A notice at a recent event. Photo by Jodi Miller Photography</p></div>
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<p>Do you take this woman to be your&#8230; <strong>WHO LET THE DOGS OUT, RUFF, RUFF.</strong> </p>
<p>Cell phones, cameras and other devices can absolutely ruin a wedding ceremony. So the policy that all phones, cameras are other devices must be turned off for the wedding ceremony is a growing trend. The only ones who are exempt are those who are hired to record the event. </p>
<p>In all my years of video taping Jewish events in the Temple, I never saw the same usage of still cameras as I see in churches, or in ceremonies held outside of religious houses. Temples have very clear rules about the use of electronics and it really keeps everyone (okay, maybe not the 13 year old kids so much) focussed on the ceremony and the family. This is good.</p>
<p>I agree with the sentiment of Unplugged Weddings, especially after being forced to set up my camera gear at the rear of a church because of a &#8220;no photography&#8221; policy. A policy that all the attendees completely ignored during the service. They even went so far as to walk up around the alter area to take pictures with their (then) cruddy camera flip phones. This was long before the amazing capability of today&#8217;s technology.</p>
<p>Nowadays, nearly every cell phone can shoot decent photos, and full HD video. I&#8217;ve done events with 15 year old Cousin Billy standing next to me, shadowing my every move, and using my camera light to provide good video for his point-n-shoot still camera. You know he&#8217;s going to make a video of it and show off his good work- his lighting, his framing, his years of experience as to when to be where to get the good shot. Etc. That&#8217;s to be expected, here and there, but it&#8217;s a growing trend, more and more, every day.</p>
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<div id="attachment_7175" class="wp-caption aligncenter" style="width: 510px"><a href="http://aurora-photography.com/"><img class="size-full wp-image-7175 " style="border-width: 2px;border-color: black;border-style: solid" src="http://www.videouniversity.com/files/OfBeatBride.jpg" alt="" width="500" height="299" /></a><p class="wp-caption-text">From Offbeat Bride – Photo by Nora and Troy at Aurora-Photography</p></div>
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<p>The photographer, <a href="http://www.jessicacharlesphotography.blogspot.com/2012/01/unplugged-wedding-by-nicole-clark.html">Jessica Charles</a>, includes a letter from a bride that goes on to give the reasons why, including the fact that the ceremony at the aquarium would be held in front of a floor-to-ceiling fish tank.</p>
<div align="center"><div id="attachment_7173" class="wp-caption aligncenter" style="width: 560px"><img class=" wp-image-7173 " style="border-width: 1px;border-color: black;border-style: solid" src="http://www.videouniversity.com/files/JessicaCharlesFishTank.png" alt="Fish tanks do not make for good flash photo backgrounds." width="550" /><p class="wp-caption-text">A nice and attentive crowd- not distracted by trying to take their own pictures or video.</p></div></div>
<blockquote><p><em>We got married in front of a giant fish tank in low lighting and we knew that most people would not think and use their flash. That would cause a reflection off the tank, thus ruining the professional pictures we were paying for&#8230; even if we had picked a different venue, our decision would still be the same. For me, it was about respect for my photographers. We also chose this because because we wanted our guests to emerge from behind their electronics and be fully present in the moment with us.</em></p></blockquote>
<p>So in talking about upcoming events with your clients, suggest going &#8220;Unplugged.&#8221; Even if it is corporate. The same rules apply. It certainly can&#8217;t hurt to bring it into the conversation- it costs nothing. But the benefits it can bring are great: keeping the attention of those attending, removing distractions.</p>
<p>For us, it removes competition- and obstacles like the nitwit who invariably stands right in front of my camera because that&#8217;s where the good shot is. But it also enables us to give our customers a better product.</p>
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<td><a href="http://IEBA.com"><img class="alignleft  wp-image-6982" style="margin-right: 10px;border-width: 1px;border-color: black;border-style: solid" src="http://www.videouniversity.com/files/meThinkBug.jpg" alt="In the business for 20 years? He doesn't look it." /></a></td>
<td><span style="color: #000080">Anthony Burokas is a 20+ year broadcast TV video producer currently based in Dallas TX. He has produced an extensive body of event, corporate, special interest, and broadcast TV. His web site is</span> <a title="the gloriously stunning IEBA Communications web site :)" href="http://IEBA.com" target="_blank">IEBA.com</a><br /><a href="https://twitter.com/IEBAcom" class="twitter-follow-button">Follow @IEBAcom on Twitter</a></td>
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		<title>Taxes and Your Video Business</title>
		<link>http://feedproxy.google.com/~r/videouniversity/feed/~3/YgIE0U3EiDY/</link>
		<comments>http://www.videouniversity.com/taxes-and-your-video-business/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 16:11:15 +0000</pubDate>
		<dc:creator>Hal</dc:creator>
				<category><![CDATA[Business of Video]]></category>
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<a href="http://www.videouniversity.com/files/Taxes512x288.jpg"><img src="http://www.videouniversity.com/files/Taxes512x288-300x168.jpg" alt="" title="Taxes For Video Producers" width="300" height="168" class="aligncenter size-medium wp-image-7312" /></a>
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It's almost tax time so why not get a jump on it and start organizing your numbers now. There are a number of issues you'll want to consider. For instance, the home office deduction is one of the most misunderstood IRS rules. Here's some of what the IRS says about this deduction:

<strong>Computing the Amount of Home Office Deduction</strong>]]></description>
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<a href="http://www.videouniversity.com/files/Taxes512x288.jpg"><img src="http://www.videouniversity.com/files/Taxes512x288-300x168.jpg" alt="" title="Taxes For Video Producers" width="300" height="168" class="aligncenter size-medium wp-image-7312" /></a>
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<p>It&#8217;s almost tax time so why not get a jump on it and start organizing your numbers now. There are a number of issues you&#8217;ll want to consider. For instance, the home office deduction is one of the most misunderstood IRS rules. Here&#8217;s some of what the IRS says about this deduction:</p>
<p><strong>Computing the Amount of Home Office Deduction</strong></p>
<p>Generally, the amount of the deduction depends on the percentage of the home that is used for business. The deduction will be limited if gross income from the business is less than the total business expenses.</p>
<p>A taxpayer can use any reasonable method to compute business percentage, but the most common methods are to:</p>
<p>    Divide the area of the home used for business by the total area of the home, or<br />
    Divide the number of rooms used for business by the total number of rooms in the home if all rooms in the home are about the same size.</i></p>
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*  *  *
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<p>To learn more about the home office deduction as well as other important issues and deductions read <a href="http://www.videouniversity.com/articles/your-video-business-income-taxes/">Your Video Business &#038; Income Taxes.</a></p>
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		<title>What the Canon 5DmkIII Means To Me</title>
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		<comments>http://www.videouniversity.com/what-the-canon-5dmkiii-means-to-me/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 22:07:09 +0000</pubDate>
		<dc:creator>Anthony Burokas</dc:creator>
				<category><![CDATA[Anthony Burokas]]></category>
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		<guid isPermaLink="false">http://www.videouniversity.com/?p=7265</guid>
		<description><![CDATA[<div align="center"><strong><span style="color: #003366">By: Anthony Burokas</span></strong></div>
<div align="center"><img class="aligncenter size-thumbnail wp-image-7266" src="http://www.videouniversity.com/files/5Dfront-150x117.png" alt="" width="150" height="117" /></div>It's finally here- the successor to the full-frame DSLR that sparked the entire Video-DSLR revolution (or upheaval as many called it.) On Friday, March 2nd, <a href="http://usa.canon.com/cusa/about_canon?pageKeyCode=pressreldetail&#38;docId=0901e024804686e2" target="_blank">Canon announced the 5D MarkIII </a>with several notable improvements. But do these make this camera another game changer, or do they just refine what the 5D is in the market?</div>]]></description>
			<content:encoded><![CDATA[<div align="center"><strong><span style="color: #003366">By: Anthony Burokas</span></strong></div>
<p>&nbsp;</p>
<p>It&#8217;s finally here- the successor to the full-frame DSLR that sparked the entire Video-DSLR revolution (or upheaval as many called it.) On Friday, March 2nd, <a href="http://usa.canon.com/cusa/about_canon?pageKeyCode=pressreldetail&amp;docId=0901e024804686e2" target="_blank">Canon announced the 5D MarkIII </a>with several notable improvements. But do these make this camera another game changer, or do they just refine what the 5D is in the market?</p>
<div align="center"><div id="attachment_7266" class="wp-caption aligncenter" style="width: 542px"><img src="http://www.videouniversity.com/files/5Dfront.png" alt="" width="532" height="418" class="size-full wp-image-7266" /></div>
<p><p class="wp-caption-text">The Full Frame 5D is back for more in &quot;Mark III&quot;</p></div></p>
<p>Truth be told, that as the vDSLR movement grew and successors to the 5D came out, the competitive advantages of the 5D became less and less. Especially in recent months with the release of Nikon&#8217;s D4 and D800 series cameras. But the 5DmkIII brings Canon right back up to the bar in terms of capability. So &#8220;Cannonites&#8221; need not start to consider trying to jump ship to Nikon.</p>
<p>Several key features for videographers stand out:</p>
<ul>
<li>New sensor with 2-more stops of light gathering. Better for low light work. Better to let you close down a lens to get a deeper depth of field and keep focus easier. Reportedly smoother images.</li>
<li>New DIGIC 5+ processor. Reportedly greatly diminishes the problematic moire and aliasing that plagues the 5DmkII.</li>
<li>New compression choices. Including &#8220;All-I&#8221; frame compression where each frame is compressed individually- making for much easier editing because a given frame does not have to first decode the frames around it to be seen.</li>
<li>Longer recording time. Now you can record up to 30 minutes (instead of 12 minutes on the mkII) and the camera will automatically break the video into 4 GB chunks on a FAT-32 formatted card, a process called &#8220;spanning.&#8221;</li>
<li>A headphone jack. Now you can monitor the actual audio the camera is recording. Coupled with this&#8230;</li>
<li>Better audio control while recording. 64 levels- adjustable before and during recording. Together, these two features greatly lessen the need for an external audio recorder for many projects.</li>
<li>Better LCD screen. If you want to travel light (without an outboard monitor) the improved screen will help.</li>
<li>HDMI out no longer drops resolution to SD when recording.</li>
</ul>
<div align="center"><div id="attachment_7268" class="wp-caption aligncenter" style="width: 301px"><img src="http://www.videouniversity.com/files/5Dside.png" alt="" width="291" height="427" class="size-full wp-image-7268" /><p class="wp-caption-text">A headphone jack and better audio controls are notable improvements. </p></div></div>
<p>But several caveats still remain:</p>
<ul>
<li>No clean HDMI out. If you don&#8217;t use an external recorder, this isn&#8217;t an issue.</li>
<li>Moire &amp; aliasing. The PR says &#8220;significantly reducing&#8221; moire and color artifacts. It doesn&#8217;t say it has eliminated them.</li>
<li>The 60 fps video is only 720p, finally reaching what HD camcorders have been doing for many years. This is still less than the new AVCHD spec of 1080p60.</li>
<li>Timecode capability. It&#8217;s finally there, but given that so many workarounds already exist, it&#8217;s not much needed any more.</li>
<li>CMOS &#8220;jello&#8221; remains. It&#8217;s a large sensor with lots of pixels so refreshing it faster is still a very hard thing to do.</li>
<li>No &#8220;crop&#8221; modes like Nikon / Panasonic Lumix. These help with using different lenses and also let one lens act as two or three.</li>
<li>It&#8217;s $3,500 without glass. So, if you really need that shallow depth of field, it&#8217;s a choice, but now you are clearly approaching the same cost of real, large sensor, video cameras. If the cost is the same, choose a video camera to do a video camera&#8217;s job.</li>
</ul>
<div align="center"><div id="attachment_7267" class="wp-caption aligncenter" style="width: 372px"><img src="http://www.videouniversity.com/files/5Dtop.png" alt="" width="362" height="411" class="size-full wp-image-7267" /><p class="wp-caption-text">Some improvements, but not a &quot;game changer&quot; because the game has changed around it. </p></div></div>
<p>If you are already heavily set up for 5D video, then swapping out the body and getting the new benefits is a no-brainer. If you are new to vDSLR work, then strongly consider a large-sensor camcorder- purpose built for shooting video, as opposed to a vDSLR.</p>
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<td><span style="color: #000080">Anthony Burokas is a 20+ year broadcast TV video producer currently based in Dallas TX. He has produced an extensive body of event, corporate, special interest, and broadcast TV. His web site is</span> <a title="the gloriously stunning IEBA Communications web site :)" href="http://IEBA.com" target="_blank">IEBA.com</a><br /><a href="https://twitter.com/IEBAcom" class="twitter-follow-button">Follow @IEBAcom</a></td>
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