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Bảo trì tuyến cáp quang biển quốc tế AAG.

Simon — Mon, 09 Jan 2012 10:26:43 +0000

“Đường truyền AAG hiện nay đang bảo trì nên tất cả ISP đều chuyển qua 1 hướng, điều này gây ra hiện tượng nghẽn mạng, dự kiến hết ngày 11/1/2012 thì tuyến AAG bảo trì xong.”

Việc bảo trì có thể sẽ ảnh hưởng tới một số dịch vụ viễn thông tại Việt Nam có dung lượng khai thác trên tuyến cáp này.

VIETGUYS rất mong nhận được sự thông cảm và chia sẻ từ Quý khách hàng.

Trân trọng cảm ơn,

Phá hoại cáp quang tại TP HCM

Simon — Sat, 31 Dec 2011 06:13:31 +0000

Sáng 29/12, kẻ gian đã phá vỡ ống nhựa bảo vệ, cắt đứt cáp quang của VNPT TP HCM, làm gián đoạn thông tin hơn một triệu máy di động và trên 10.000 thuê bao ADSL.

Theo thông báo của VNPT TP HCM, vào 5 giờ 15 phút ngày 29/12, hệ thống mạng của công ty tại khu vực Thị Nghè, quận 1, TP HCM bị mất liên lạc trên diện rộng.

Ống nhựa bảo vệ cáp quang bị đục phá. Ảnh: VNPT.

Sau khi phối hợp với công an phường Đa Kao, quận 1, VNPT đã phát hiện hệ thống cáp quang bị kẻ gian cắt đứt từ đường Hai Bà Trưng đi các tuyến Thủ Đức, Văn Thánh, Thị Nghè và Thủ Thiêm.

Sự cố trên đã khiến hàng loạt thuê bao di động và ADSL bị mất liên lạc. Sau hai giờ xảy ra vụ việc, VNPT TP HCM đã khắc phục được vấn đề bằng cách đưa hệ thống cáp dự phòng vào sử dụng.

Đây có thể là vụ phá hoại vì kẻ gian chỉ cắt chứ không lấy cáp. Ảnh: VNPT.

Theo điều tra ban đầu, đây có thể là một vụ phá hoại vì kẻ gian chỉ cắt đứt cáp thành từng phần nhỏ chứ không lấy cáp. VNPT TP HCM đã gửi văn bản đề nghị Công an TP HCM hỗ trợ điều tra truy tìm đối tượng phá hoại để đảm bảo an ninh, an toàn mạng lưới viễn thông thông trên toàn thành phố, nhất là trong thời điểm lưu lượng thông tin tăng cao vào cuối năm và dịp Tết nguyên đán sắp tới.

Vừa qua cơ quan pháp luật tại Hải Phòng cũng đã tuyên phạt một đối tượng 30 tháng tù giam vì đã cắt hơn 30 m dây cáp của FPT Telecom ở quận Lê Chân, TP Hải Phòng.

Hà Mai

(nguồn: http://vnexpress.net/gl/vi-tinh/2011/12/pha-hoai-cap-quang-tai-tp-hcm/)

Chili’s QR code campaign garners 291,000 scans

Phuong — Wed, 16 Nov 2011 03:51:40 +0000

November 14, 2011

QR codes on the back of coloring sheets linked to a campaign site

A Chili’s fundraising campaign for childhood cancer resulted in 291,000 QR code scans that appeared on coloring sheets and table tents created specifically for the effort.

Chili’s Grill & Bar recently held its eighth annual Create-A-Pepper to Fight Childhood Cancer campaign and raised more than $5 million to help kids receiving lifesaving care at St. Jude. Children’s Research Hospital. For the first time, the multifaceted campaign used QR codes this year to increase donations while raising awareness of the campaign.

“As the latest trend in mobile technology, QR codes gave Chili’s a unique way to say thank you while encouraging guests to donate to the Create-A-Pepper to Fight Childhood Cancer campaign,” said Chili’s spokeswoman Julie Flowers.

“By incorporating the QR codes into this charitable campaign, it was a great way to relate to Chili’s tech-savvy guests while giving St. Jude supporters another, easily accessible way to donate to the charity,” she said.

Interactive features
Chili’s, Dallas, TX, ran the Create-A-Pepper campaign during National Childhood Cancer Awareness month in September.

The QR codes appeared on marketing materials placed on tables and around the restaurant displaying a thank you from a St. Jude patient to all of the guests supporting the campaign.

A separate QR code was placed on Create-A-Pepper coloring sheets that linked directly to the campaign’s Web site as an easy way for guests to donate via their smartphones.

The QR codes served as an extra resource for how people could get involved and donate to St. Jude.

The cause-marketing effort included other interactive features.

For example, email messages were sent to opted in customers featuring a unique trackable link that could be forwarded to friends. Guests were rewarded with appetizers or desserts as more people donated through their unique link.

Chili’s also sold Create-A-Pepper merchandise and held a Donate Profits Day, when 100 percent of profits from the meals served that day were donated to St. Jude.

Other results from the campaign include 235,000 visits to the Web donation site during September and 6,580 peppers that were created and shared online through the Create-A-Pepper Web site.

This was the first time the Create-A-Pepper campaign included the use of QR codes. Chili’s has previously used QR codes as a way to encourage guests to sign up for the brand’s Email Club, an online tool that gives members great deals, offers and updates about the guest’s home Chili’s.

“With the ever-growing presence of technology in our guests’ daily lives, Chili’s utilized this up-and-coming trend as a unique way to reach our supporters of St. Jude,” Ms. Flowers said. “With more than 290,000 QR codes scanned throughout the campaign, this medium proved to be an effective and tech-savvy way of encouraging guests to donate.”

Final Take
Chantal Tode is associate editor on Mobile Commerce Daily, New York

(From Mobile Marketer)

Macy’s strengthens holiday mobile efforts via augmented reality

Phuong — Tue, 08 Nov 2011 03:53:33 +0000

November 7, 2011

Macy’s is using augmented reality as part of its Believe campaign, an annual national holiday effort to support the Make-A-Wish Foundation.

In past years Macy’s has asked customers to mail their letters to Santa to benefit the Make-A-Wish Foundation. This year, consumers mailing their letters at Macy’s “Believe Stations” in-store can take photos with the campaign’s animated stars Virginia, Ollie and their friends via augmented reality technology.

“The Macy’s sort of ideology revolves around believing,” said Trak Lord, PR and social media marketing manager at metaio GmbH, San Francisco.

“It’s one of those things where the whole language of it is perfect,” he said. “You take these characters that have this nostalgic sense and bring it to life.”

Macy’s, the largest retail brand of Macy’s Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam.

The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.

Macy’s Believe-o-Magic app was created and produced by Macy’s and JWT in conjunction with Metaio GmbH and The Ebeling Group.

Mobile magic
Consumers can download the Macy’s Believe-o-Magic application to take part in the campaign.

Consumers can get instructions via the app

Customers can step in the frame and take a photo, which can also be uploaded into a holiday card template to share with friends and family via email or Facebook.

Users can take a picture with the animated characters

Consumers who are not in-store can also take part in the campaign while at home.

Users can print out the marker and point the Macy’s Believe-o-Magic camera at the marker.

Users can then see an animated Virginia ice skating.

“These animated characters already have such a great following and there’s a holiday spirit to it,” Mr. Lord said.

Other features
In addition to the augmented reality aspect, Macy’s is also running a Believe Fan of the Week promotion.

Users that “Like” Macy’s on Facebook can upload the Macy’s Believe-o-Magic image taken at the in-store Believe Station to Macy’s Facebook wall.

Each week, consumers will have a chance to “Like” their favorites and the fan with the most votes will be featured as Macy’s Facebook profile picture.

Last year Macy’s placed a Jagtag in its print ad in am New York newspaper to let consumers watch the Believe video.

Consumers were asked to take a picture of the Jagtag. Verizon and AT&T customers were asked to text the picture to 524824. All other consumers were asked to email the picture to macys@jagtag.com.

In return, participants were able to view the Macy’s Believe video (see story).

“As far as the marketing aspect, Macy’s wanted this to be an in-store campaign not only to leverage the people that are coming into Macy’s already, but the whole purpose is to get more people involved because of the charity,” Mr. Lord said.

Final Take
Rimma Kats is staff reporter on Mobile Marketer, New York

(From Mobile Marketer)