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    <title>Villing &amp; Company News &amp; Views</title>
    <description>A complete list of all the updates and announcements posted on the Villing &amp; Company website.</description>
    <link>https://villing.com/</link>
    <item>
        <title>Brand Loyalty: Creating Lasting Customer Connections</title>
        <description><![CDATA[ CEO Jay Mattern shares how to create brand loyalty-and why it's important. ]]></description>
        <link>https://villing.com/articles/brand-loyalty-creating-lasting-customer-connections/</link>
		<pubDate>Thu, 23 Jan 2025 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/brand-loyalty-creating-lasting-customer-connections/</guid>
    </item>
    <item>
        <title>The Four Steps of a Successful Marketing Process</title>
        <description><![CDATA[ Breaking down the marketing process into four distinct stages will allow businesses to create a systematic framework for achieving their goals and continually improving their marketing efforts. ]]></description>
        <link>https://villing.com/articles/the-four-steps-of-a-successful-marketing-process/</link>
		<pubDate>Thu, 26 Sep 2024 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-four-steps-of-a-successful-marketing-process/</guid>
    </item>
    <item>
        <title>Sales and Marketing: Can't We All Just Get Along?</title>
        <description><![CDATA[ With the introduction of new online and digital marketing tools, the friction between these two has only intensified.  ]]></description>
        <link>https://villing.com/articles/sales-and-marketing-cant-we-all-just-get-along/</link>
		<pubDate>Mon, 04 Mar 2024 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/sales-and-marketing-cant-we-all-just-get-along/</guid>
    </item>
    <item>
        <title>Just What Is a Marketing Partner?</title>
        <description><![CDATA[ A partner is someone with whom you have become strategically linked for a common good.  ]]></description>
        <link>https://villing.com/articles/just-what-Is-a-marketing-partner/</link>
		<pubDate>Wed, 11 May 2022 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/just-what-Is-a-marketing-partner/</guid>
    </item>
    <item>
        <title>The Three E's of Leadership</title>
        <description><![CDATA[ It is actually very simple to determine how well leaders are performing. It can be measured with the Three E's of leadership.  ]]></description>
        <link>https://villing.com/articles/the-three-es-of-leadership/</link>
		<pubDate>Wed, 10 Nov 2021 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-three-es-of-leadership/</guid>
    </item>
    <item>
        <title>Six Marketing Lessons From The Pandemic</title>
        <description><![CDATA[ Confused about the difference between marketing and advertising? You're certainly not alone. In today's ever-changing digital world marketing and advertising have distinct, yet related roles. ]]></description>
        <link>https://villing.com/articles/six-marketing-lessons-from-the-pandemic/</link>
		<pubDate>Thu, 08 Jul 2021 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/six-marketing-lessons-from-the-pandemic/</guid>
    </item>
    <item>
        <title>The Five Most Dangerous Phrases in Business</title>
        <description><![CDATA[ Regardless of how buttoned up your company's communication strategy is and how clearly your vision, mission and values have all been defined, there are still some dangerous phrases that occur in a team setting. ]]></description>
        <link>https://villing.com/articles/the-five-most-dangerous-phrases-in-business/</link>
		<pubDate>Wed, 21 Apr 2021 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-five-most-dangerous-phrases-in-business/</guid>
    </item>
    <item>
        <title>What's Ahead for U.S. Businesses?</title>
        <description><![CDATA[ The Predictive Index just released their annual CEO Benchmarking Report for 2021. The report surveyed 160 business leaders in the U.S. to find out what their top concerns and priorities are as we continue to emerge from the pandemic. ]]></description>
        <link>https://villing.com/articles/whats-ahead-for-us-businesses/</link>
		<pubDate>Thu, 15 Apr 2021 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/whats-ahead-for-us-businesses/</guid>
    </item>
    <item>
        <title>All Lead Generation Tactics Are Not Equal</title>
        <description><![CDATA[ If you are utilizing outbound marketing to generate leads, how can you stand out from the crowd and generate optimal results?  Here are seven tips that will help you convert more leads into sales. ]]></description>
        <link>https://villing.com/articles/all-lead-generation-tactics-are-not-equal/</link>
		<pubDate>Tue, 06 Apr 2021 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/all-lead-generation-tactics-are-not-equal/</guid>
    </item>
    <item>
        <title>Advertising is Marketing, but Not All Marketing is Advertising</title>
        <description><![CDATA[ Confused about the difference between marketing and advertising? You're certainly not alone. In today's ever-changing digital world marketing and advertising have distinct, yet related roles. ]]></description>
        <link>https://villing.com/articles/advertising-is-marketing-but-not-all-marketing-is-advertising/</link>
		<pubDate>Sun, 14 Feb 2021 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/advertising-is-marketing-but-not-all-marketing-is-advertising/</guid>
    </item>
    <item>
        <title>Are We There Yet?</title>
        <description><![CDATA[ We live in a fast-paced world. Things move quickly and are only speeding up.  Great marketing takes time, so let your marketing do its job. Then you can savor the results. ]]></description>
        <link>https://villing.com/articles/are-we-there-yet/</link>
		<pubDate>Sun, 14 Feb 2021 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/are-we-there-yet/</guid>
    </item>
    <item>
        <title>7 Ways Working with a Marketing Agency Will Improve Your Results</title>
        <description><![CDATA[ No matter whether your organization is large, small or somewhere in between, partnering with a marketing firm can propel you to the next level.  ]]></description>
        <link>https://villing.com/articles/seven-ways-working-with-a-marketing-agency-will-improve-your-results/</link>
		<pubDate>Wed, 20 Jan 2021 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/seven-ways-working-with-a-marketing-agency-will-improve-your-results/</guid>
    </item>
    <item>
        <title>The Sixfold Path of Business</title>
        <description><![CDATA[ Jay outlines his process or method that helps a business owner or leader give proper consideration to the building blocks of a successful business. ]]></description>
        <link>https://villing.com/articles/the-sixfold-path-of-business/</link>
		<pubDate>Tue, 05 Jan 2021 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-sixfold-path-of-business/</guid>
    </item>
    <item>
        <title>Marketing Misconceptions</title>
        <description><![CDATA[ There is a lot of confusion about the difference between a logo and a brand. Let's clear up the confusion. ]]></description>
        <link>https://villing.com/articles/marketing-misconceptions/</link>
		<pubDate>Fri, 04 Dec 2020 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/marketing-misconceptions/</guid>
    </item>
    <item>
        <title>5 Tips to Help Your C-Suite View Marketing as an Investment</title>
        <description><![CDATA[ It can be challenge to persuade executives that marketing initiatives are investments, not expenses. With this in mind, here are five methods to be more persuasive in asking for resources for your marketing and branding efforts. ]]></description>
        <link>https://villing.com/articles/5-tips-to-help-your-c-suite-view-marketing-as-an-investment/</link>
		<pubDate>Mon, 07 Sep 2020 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/5-tips-to-help-your-c-suite-view-marketing-as-an-investment/</guid>
    </item>
    <item>
        <title>Dear CEO: Selling is not marketing.</title>
        <description><![CDATA[ Selling and marketing each play a critical and unique role in the success of a business. When the two functions are clearly understood for their differences and yet joined together to create an effective business strategy, they help drive meaningful growth for organizations small and large alike. ]]></description>
        <link>https://villing.com/articles/dear-ceo-selling-is-not-marketing/</link>
		<pubDate>Sun, 28 Jun 2020 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/dear-ceo-selling-is-not-marketing/</guid>
    </item>
    <item>
        <title>Marketers Arise!</title>
        <description><![CDATA[ Now is the time for those in the marketing profession to begin turning the table on all of the negativity surrounding the coronavirus that we read and hear each and every day. Marketers, Arise! ]]></description>
        <link>https://villing.com/articles/marketers-arise/</link>
		<pubDate>Wed, 10 Jun 2020 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/marketers-arise/</guid>
    </item>
    <item>
        <title>Pandemic advertising: Tone deaf or tone appropriate</title>
        <description><![CDATA[ Tone is everything when it comes to advertising during the current pandemic. Some advertisers get it. Sadly, many do not. ]]></description>
        <link>https://villing.com/articles/pandemic-advertising-tone-deaf-or-tone-appropriate/</link>
		<pubDate>Tue, 05 May 2020 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/pandemic-advertising-tone-deaf-or-tone-appropriate/</guid>
    </item>
    <item>
        <title>COVID-19 Brand and Marketing Recovery Guide</title>
        <description><![CDATA[ This guide provides a framework for reviewing brand and marketing strategies prepared before COVID-19 and how those strategies have been forced to change as a result of the pandemic. ]]></description>
        <link>https://villing.com/articles/covid-19-brand-and-marketing-recovery-guide/</link>
		<pubDate>Mon, 04 May 2020 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/covid-19-brand-and-marketing-recovery-guide/</guid>
    </item>
    <item>
        <title>Empathy: The message your customers need to hear now</title>
        <description><![CDATA[ Empathy is a word that isn't used enough; a sentiment we don't express often enough. And that may be especially true in business. ]]></description>
        <link>https://villing.com/articles/empathy-the-message-your-customers-need-to-hear-now/</link>
		<pubDate>Thu, 19 Mar 2020 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/empathy-the-message-your-customers-need-to-hear-now/</guid>
    </item>
    <item>
        <title>Media Consumption: For the Times They Are A-Changin'</title>
        <description><![CDATA[ As evidence I will share with you the conversations about media usage that I've had with my marketing class at Notre Dame's Mendoza School of Business. ]]></description>
        <link>https://villing.com/articles/media-consumption-for-the-times-they-are-a-changin/</link>
		<pubDate>Mon, 16 Mar 2020 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/media-consumption-for-the-times-they-are-a-changin/</guid>
    </item>
    <item>
        <title>Super Bowl Brand Message: Google's &quot;Loretta Ad&quot;</title>
        <description><![CDATA[ Google has stayed true to its message history of creating emotional moments and stories that resonate with its audience. ]]></description>
        <link>https://villing.com/articles/super-bowl-brand-message-googles-loretta-ad/</link>
		<pubDate>Mon, 24 Feb 2020 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/super-bowl-brand-message-googles-loretta-ad/</guid>
    </item>
    <item>
        <title>Super Bowl Commercials: Another Perspective</title>
        <description><![CDATA[ I asked my branding class at Notre Dame which of the Super Bowl commercials they liked best and which did they think were particularly effective in conveying strong brand messages. While admittedly this exercise involved a ridiculously small sample size, I found the answers of the students to be interesting, insightful and somewhat divergent from expectations.  ]]></description>
        <link>https://villing.com/articles/super-bowl-commercials-another-perspective/</link>
		<pubDate>Wed, 12 Feb 2020 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/super-bowl-commercials-another-perspective/</guid>
    </item>
    <item>
        <title>Holiday TV commercials: From the ridiculous to the sublime</title>
        <description><![CDATA[ The holiday commercials I've always enjoyed are the ones that tell a story and touch the heartstrings. ]]></description>
        <link>https://villing.com/articles/holiday-tv-commercials-from-the-ridiculous-to-the-sublime/</link>
		<pubDate>Thu, 19 Dec 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/holiday-tv-commercials-from-the-ridiculous-to-the-sublime/</guid>
    </item>
    <item>
        <title>Marketing Horror Stories: The not-good, the bad and the ugly</title>
        <description><![CDATA[ Halloween is, of course, already in the rear view mirror for this year but that doesn't mean we can't learn from some of the odd or questionable decisions, or outright mistakes made by marketers past and present. ]]></description>
        <link>https://villing.com/articles/marketing-horror-stories-the-not-good-the-bad-and-the-ugly/</link>
		<pubDate>Wed, 13 Nov 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/marketing-horror-stories-the-not-good-the-bad-and-the-ugly/</guid>
    </item>
    <item>
        <title>The sorry state of contemporary websites: A non-developer's assessment</title>
        <description><![CDATA[ Your firm's website should be viewed as the mother ship of your marketing program. ]]></description>
        <link>https://villing.com/articles/the-sorry-state-of-contemporary-websites-a-non-developers-assessment/</link>
		<pubDate>Tue, 15 Oct 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-sorry-state-of-contemporary-websites-a-non-developers-assessment/</guid>
    </item>
    <item>
        <title>Is Google still freaking you out? Use it to your SEO advantage</title>
        <description><![CDATA[ Google seems to know exactly what you are thinking and that freaks many of us out.  Find out how a little on how they determine their search results and how you can use it to your SEO advantage. ]]></description>
        <link>https://villing.com/articles/google-is-still-freaking-me-out/</link>
		<pubDate>Thu, 26 Sep 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/google-is-still-freaking-me-out/</guid>
    </item>
    <item>
        <title>The Risk You Take By Failing to Collaborate</title>
        <description><![CDATA[ Make sure you have a team and a plan in place to deliver the best work possible for your clients. ]]></description>
        <link>https://villing.com/articles/the-risk-you-take-by-failing-to-collaborate/</link>
		<pubDate>Wed, 18 Sep 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-risk-you-take-by-failing-to-collaborate/</guid>
    </item>
    <item>
        <title>Digital marketing: Strategic solution or just another shiny object?</title>
        <description><![CDATA[ Digital marketing capabilities are often more seductive than they are effective. ]]></description>
        <link>https://villing.com/articles/digital-marketing-strategic-solution-or-just-another-shiny-object/</link>
		<pubDate>Tue, 27 Aug 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/digital-marketing-strategic-solution-or-just-another-shiny-object/</guid>
    </item>
    <item>
        <title>BMW Emotional Branding: For Long-Term Customer Loyalty</title>
        <description><![CDATA[ In today's world the most successful brands maximize their customer loyalty through emotional branding. ]]></description>
        <link>https://villing.com/articles/bmw-emotional-branding-for-long-term-customer-loyalty/</link>
		<pubDate>Thu, 11 Jul 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/bmw-emotional-branding-for-long-term-customer-loyalty/</guid>
    </item>
    <item>
        <title>Who's the new kid?</title>
        <description><![CDATA[ Villing &amp; Company summer intern, MacKenzie Mason, shares about what the intern experience is like. ]]></description>
        <link>https://villing.com/articles/whos-the-new-kid/</link>
		<pubDate>Tue, 09 Jul 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/whos-the-new-kid/</guid>
    </item>
    <item>
        <title>My six personal pet peeves about marketing &amp; advertising trends</title>
        <description><![CDATA[ Thom Villing shares six practices that diminish a marketer's brand. ]]></description>
        <link>https://villing.com/articles/my-six-personal-pet-peeves-about-marketing-and-advertising-trends/</link>
		<pubDate>Tue, 02 Jul 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/my-six-personal-pet-peeves-about-marketing-and-advertising-trends/</guid>
    </item>
    <item>
        <title>Advertising creativity: Light at the end of the tunnel or-</title>
        <description><![CDATA[ Villing &amp; Company president, Thom Villing, shares recent examples of strong creative in advertising. ]]></description>
        <link>https://villing.com/articles/advertising-creativity-light-at-the-end-of-the-tunnel/</link>
		<pubDate>Tue, 18 Jun 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/advertising-creativity-light-at-the-end-of-the-tunnel/</guid>
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    <item>
        <title>Boomers don't get the buzz but they're still paying the bills</title>
        <description><![CDATA[ When it comes to spending, the boomer generation is &quot;where the action is.&quot; ]]></description>
        <link>https://villing.com/articles/boomers-dont-get-the-buzz-but-theyre-still-paying-the-bill/</link>
		<pubDate>Fri, 07 Jun 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/boomers-dont-get-the-buzz-but-theyre-still-paying-the-bill/</guid>
    </item>
    <item>
        <title>What PR Professionals Can Learn from the Fyre Festival and Its Influencer Marketing</title>
        <description><![CDATA[ The Fyre Festival is an example of how putting a PR campaign ahead of planning the actual event, product or service will catch up with one in the end. ]]></description>
        <link>https://villing.com/articles/what-pr-professionals-can-learn-from-the-fyre-festival-and-its-use-of-influencer-marketing/</link>
		<pubDate>Thu, 23 May 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/what-pr-professionals-can-learn-from-the-fyre-festival-and-its-use-of-influencer-marketing/</guid>
    </item>
    <item>
        <title>Five frequently missed marketing opportunities for professional services</title>
        <description><![CDATA[ Amid our day-to-day responsibilities, it is easy to temporarily lose sight of the fact that marketing needs to be a sustained and nurtured process. ]]></description>
        <link>https://villing.com/articles/five-frequently-missed-marketing-opportunities-for-professional-services/</link>
		<pubDate>Fri, 03 May 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/five-frequently-missed-marketing-opportunities-for-professional-services/</guid>
    </item>
    <item>
        <title>What influencer marketing is and what it should be: The Contrarian strikes again.</title>
        <description><![CDATA[ Marketers frequently overlook opportunities to access third party referral sources as a means of extending their brand messaging. ]]></description>
        <link>https://villing.com/articles/what-influencer-marketing-should-be/</link>
		<pubDate>Tue, 23 Apr 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/what-influencer-marketing-should-be/</guid>
    </item>
    <item>
        <title>Press releases are still important-so how do you write a great one?</title>
        <description><![CDATA[ The ability to write and send actionable press releases remains one of the core components of any PR professional's toolbox. ]]></description>
        <link>https://villing.com/articles/press-releases-are-still-important/</link>
		<pubDate>Fri, 12 Apr 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/press-releases-are-still-important/</guid>
    </item>
    <item>
        <title>The spring of our content: A compelling tool for professional services marketing</title>
        <description><![CDATA[ When you demonstrate that your organization has a high level of expertise, you are more likely to get referrals. ]]></description>
        <link>https://villing.com/articles/the-spring-of-our-content-a-compelling-tool-for-professional-services-marketing/</link>
		<pubDate>Fri, 22 Mar 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-spring-of-our-content-a-compelling-tool-for-professional-services-marketing/</guid>
    </item>
    <item>
        <title>Making Patient Empathy the Foundation of Your Healthcare Marketing Strategy</title>
        <description><![CDATA[ Each component of your marketing strategy should be designed to make it easier for patients to take the actions you want them to take. ]]></description>
        <link>https://villing.com/articles/making-patient-empathy-the-foundation-of-your-healthcare-marketing-strategy/</link>
		<pubDate>Thu, 14 Mar 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/making-patient-empathy-the-foundation-of-your-healthcare-marketing-strategy/</guid>
    </item>
    <item>
        <title>Disruption. A marketing executive's view on the future of newspapers.</title>
        <description><![CDATA[ Readers and advertisers alike need to be given a reason to believe in the power of the local press. ]]></description>
        <link>https://villing.com/articles/disruption-a-marketing-executives-view-on-the-future-of-newspapers/</link>
		<pubDate>Fri, 08 Mar 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/disruption-a-marketing-executives-view-on-the-future-of-newspapers/</guid>
    </item>
    <item>
        <title>If consumer attention spans are shrinking, who is to blame?</title>
        <description><![CDATA[ Bloated and uninteresting content is the reason consumers aren't engaged in our marketing messages, not goldfish-like attention spans. ]]></description>
        <link>https://villing.com/articles/if-consumer-attention-spans-are-shrinking-who-is-to-blame/</link>
		<pubDate>Tue, 26 Feb 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/if-consumer-attention-spans-are-shrinking-who-is-to-blame/</guid>
    </item>
    <item>
        <title>Social Media Marketing: Get To The Point</title>
        <description><![CDATA[ Marketing on social media forces you to distill your message down to its essence. ]]></description>
        <link>https://villing.com/articles/social-media-marketing-get-to-the-point/</link>
		<pubDate>Fri, 22 Feb 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/social-media-marketing-get-to-the-point/</guid>
    </item>
    <item>
        <title>Transparency in Digital Marketing</title>
        <description><![CDATA[ As marketers, it is becoming increasingly vital that we consider our own role in how consumer data is used online. ]]></description>
        <link>https://villing.com/articles/transparency-in-digital-marketing/</link>
		<pubDate>Thu, 07 Feb 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/transparency-in-digital-marketing/</guid>
    </item>
    <item>
        <title>Strategic &amp; memorable: Creativity's missing ingredients</title>
        <description><![CDATA[ I have always believed truly creative marketing requires a unique blend of memorability and strategy. ]]></description>
        <link>https://villing.com/articles/strategic-and-memorable-creativitys-missing-ingredients/</link>
		<pubDate>Thu, 24 Jan 2019 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/strategic-and-memorable-creativitys-missing-ingredients/</guid>
    </item>
    <item>
        <title>Review Responses: An Untapped Branding Resource</title>
        <description><![CDATA[ Make sure you have a plan in place for responding to customer reviews online. ]]></description>
        <link>https://villing.com/articles/review-responses-an-untapped-branding-resource/</link>
		<pubDate>Fri, 14 Dec 2018 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/review-responses-an-untapped-branding-resource/</guid>
    </item>
    <item>
        <title>&quot;Still I look to find a reason to believe&quot;</title>
        <description><![CDATA[ It is not reasonable to expect consistent success without providing the target audience with validation for the action you wish them to take. ]]></description>
        <link>https://villing.com/articles/still-i-look-to-find-a-reason-to-believe/</link>
		<pubDate>Fri, 07 Dec 2018 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/still-i-look-to-find-a-reason-to-believe/</guid>
    </item>
    <item>
        <title>Finding Your Voice (Search) With Conversational AI</title>
        <description><![CDATA[ The popularity of voice enabled devices and voice search has skyrocketed over the last several years.  How will your organization take advantage of these new technologies now that so many users are having conversations with their devices? ]]></description>
        <link>https://villing.com/articles/finding-your-voice-with-conversational-ai/</link>
		<pubDate>Fri, 09 Nov 2018 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/finding-your-voice-with-conversational-ai/</guid>
    </item>
    <item>
        <title>Time To Get AMP'ed: A Beginners Guide to Accelerated Mobile Pages</title>
        <description><![CDATA[ Already have a mobile friendly site and want to perform even better with your website's SEO?  Introducing the latest web hotness, AMP (Accelerated Mobile Pages). ]]></description>
        <link>https://villing.com/articles/time-to-get-amped/</link>
		<pubDate>Fri, 02 Nov 2018 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/time-to-get-amped/</guid>
    </item>
    <item>
        <title>Moneyball marketing</title>
        <description><![CDATA[ Data-driven tactics are great but they are no substitute for having a carefully constructed strategic plan. ]]></description>
        <link>https://villing.com/articles/moneyball-marketing/</link>
		<pubDate>Fri, 26 Oct 2018 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/moneyball-marketing/</guid>
    </item>
    <item>
        <title>Marketing with Conviction: Should You Take a Public Stand for Your Brand Values?</title>
        <description><![CDATA[ You want people to connect with your brand. They cannot do that if they feel your brand does not align with their values. ]]></description>
        <link>https://villing.com/articles/marketing-with-conviction-should-you-take-a-public-stand-for-your-brand-values/</link>
		<pubDate>Thu, 04 Oct 2018 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/marketing-with-conviction-should-you-take-a-public-stand-for-your-brand-values/</guid>
    </item>
    <item>
        <title>The end is near: The impending death of TV advertising</title>
        <description><![CDATA[ Whatever happened to smart advertising? ]]></description>
        <link>https://villing.com/articles/the-end-is-near-the-impending-death-of-tv-advertising/</link>
		<pubDate>Thu, 06 Sep 2018 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-end-is-near-the-impending-death-of-tv-advertising/</guid>
    </item>
    <item>
        <title>The Patient Experience, 2018 Edition</title>
        <description><![CDATA[ Focusing on the consumer decision-making process and understanding what patients prioritize will ensure engagement and retention over time. ]]></description>
        <link>https://villing.com/articles/the-patient-experience-2018-edition/</link>
		<pubDate>Fri, 03 Aug 2018 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-patient-experience-2018-edition/</guid>
    </item>
    <item>
        <title>Sometimes conventional marketing wisdom isn't so wise.</title>
        <description><![CDATA[ As marketers (and consumers) we have an obligation to question conventional wisdom. ]]></description>
        <link>https://villing.com/articles/sometimes-conventional-marketing-wisdom-isnt-so-wise/</link>
		<pubDate>Fri, 27 Jul 2018 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/sometimes-conventional-marketing-wisdom-isnt-so-wise/</guid>
    </item>
    <item>
        <title>Three Marketing Tips Every Organization Should Implement Right Now</title>
        <description><![CDATA[ An overall strategic marketing plan is the foundation upon which all successful marketing campaigns are built. ]]></description>
        <link>https://villing.com/articles/three-marketing-tips-every-organization-should-implement-right-now/</link>
		<pubDate>Thu, 28 Jun 2018 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/three-marketing-tips-every-organization-should-implement-right-now/</guid>
    </item>
    <item>
        <title>Stop the world, I want to get off.</title>
        <description><![CDATA[ There is a certain pleasure in finding the key to successfully unlock a particularly challenging KPI. And when you do, everyone is happy and inspired. ]]></description>
        <link>https://villing.com/articles/stop-the-world-i-want-to-get-off/</link>
		<pubDate>Fri, 15 Jun 2018 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/stop-the-world-i-want-to-get-off/</guid>
    </item>
    <item>
        <title>What's love got to do with it? (The cold truth about branding)</title>
        <description><![CDATA[ We must engage the consumer in interesting and compelling new ways. ]]></description>
        <link>https://villing.com/articles/whats-love-got-to-do-with-it-the-cold-truth-about-branding/</link>
		<pubDate>Fri, 06 Apr 2018 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/whats-love-got-to-do-with-it-the-cold-truth-about-branding/</guid>
    </item>
    <item>
        <title>Three Marketing Tips Every Professional Services Firm Should Implement Right Now</title>
        <description><![CDATA[ These simple steps are proven, effective ways for a professional services firm to generate viable leads and acquire new clients. ]]></description>
        <link>https://villing.com/articles/three-marketing-tips-every-professional-services-firm-should-implement-right-now/</link>
		<pubDate>Fri, 16 Mar 2018 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/three-marketing-tips-every-professional-services-firm-should-implement-right-now/</guid>
    </item>
    <item>
        <title>Co-branding: Choose your partners wisely</title>
        <description><![CDATA[ When it comes to picking a marketing partner, we would all do well to remember the advice our parents gave us. Choose our friends wisely. ]]></description>
        <link>https://villing.com/articles/co-branding-choose-your-partners-wisely/</link>
		<pubDate>Fri, 02 Mar 2018 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/co-branding-choose-your-partners-wisely/</guid>
    </item>
    <item>
        <title>Lessons from a Commercial Shoot</title>
        <description><![CDATA[ Although my internship at Villing &amp; Company is still in its early stages, I've already been given great learning opportunities - like participating in the filming and production of a TV commercial. ]]></description>
        <link>https://villing.com/articles/lessons-from-a-commercial-shoot/</link>
		<pubDate>Fri, 23 Feb 2018 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/lessons-from-a-commercial-shoot/</guid>
    </item>
    <item>
        <title>Go for the Moon: What Tesla's Futuristic Stunt Can Teach Us about Marketing Strategy</title>
        <description><![CDATA[ The goal in marketing is always to get the maximum return on the dollars you spend. To do that, it's okay to get a little creative - in fact, that's encouraged. ]]></description>
        <link>https://villing.com/articles/what-teslas-futuristic-stunt-can-teach-us-about-marketing-strategy/</link>
		<pubDate>Fri, 16 Feb 2018 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/what-teslas-futuristic-stunt-can-teach-us-about-marketing-strategy/</guid>
    </item>
    <item>
        <title>Staff Picks: Favorite Love Songs</title>
        <description><![CDATA[ To celebrate Valentine's Day, the Villing &amp; Company staff shared their favorite love songs. ]]></description>
        <link>https://villing.com/news/staff-picks-favorite-love-songs/</link>
		<pubDate>Wed, 14 Feb 2018 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/staff-picks-favorite-love-songs/</guid>
    </item>
    <item>
        <title>Super Bowl Commercials: This Year the Fans Got It Right (Almost)</title>
        <description><![CDATA[ Villing &amp; Company president Thom Villing breaks down the best and the worst from the ads that aired during Super Bowl LII. ]]></description>
        <link>https://villing.com/articles/super-bowl-commercials-this-year-the-fans-got-it-right-almost/</link>
		<pubDate>Tue, 06 Feb 2018 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/super-bowl-commercials-this-year-the-fans-got-it-right-almost/</guid>
    </item>
    <item>
        <title>Villing &amp; Company Welcomes Two Spring Interns</title>
        <description><![CDATA[ Villing &amp; Company is proud to welcome Diana Elia and Libby Lockwood as our spring interns! ]]></description>
        <link>https://villing.com/news/villing-and-company-welcomes-two-spring-interns/</link>
		<pubDate>Wed, 31 Jan 2018 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/villing-and-company-welcomes-two-spring-interns/</guid>
    </item>
    <item>
        <title>Don't Concede The Branding Game To The Big Guys</title>
        <description><![CDATA[ How does a credit union or community bank create a strong brand? ]]></description>
        <link>https://villing.com/articles/dont-concede-the-branding-game-to-the-big-guys/</link>
		<pubDate>Fri, 19 Jan 2018 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/dont-concede-the-branding-game-to-the-big-guys/</guid>
    </item>
    <item>
        <title>Bullet Points Aren't Always Silver: The Contrarian Strikes Again</title>
        <description><![CDATA[ From my experience, it's rather difficult to be human, personable and engage in genuine relationship building with a series of bullet points and a formulaic approach to formatting. ]]></description>
        <link>https://villing.com/articles/bullet-points-arent-always-silver-the-contrarian-strikes-again/</link>
		<pubDate>Thu, 04 Jan 2018 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/bullet-points-arent-always-silver-the-contrarian-strikes-again/</guid>
    </item>
    <item>
        <title>If Every Day Could Be Christmas: Why Limit Feel-Good Advertising to the Holidays?</title>
        <description><![CDATA[ Maybe, just maybe, more feel good advertising can help consumers feel a little better. About themselves, their world - and, yes, the brands that help them feel that way. ]]></description>
        <link>https://villing.com/articles/if-every-day-could-be-christmas-why-limit-feel-good-advertising-to-the-holidays/</link>
		<pubDate>Thu, 28 Dec 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/if-every-day-could-be-christmas-why-limit-feel-good-advertising-to-the-holidays/</guid>
    </item>
    <item>
        <title>Your Connection Is Not Secure: *Spoiler Alert* HTTP Is Dying</title>
        <description><![CDATA[ The internet community is slowly killing HTTP...and that's a good thing. ]]></description>
        <link>/articles/your-connection-is-not-secure-spoiler-alert-http-is-dying/</link>
		<pubDate>Fri, 22 Dec 2017 09:00:00 EDT</pubDate>
        <guid>/articles/your-connection-is-not-secure-spoiler-alert-http-is-dying/</guid>
    </item>
    <item>
        <title>More Than a &quot;Fee&quot;ling: The Power of the Client/Agency Relationship</title>
        <description><![CDATA[ What exactly is the value of an idea? ]]></description>
        <link>https://villing.com/articles/more-than-a-feeling-the-power-of-the-client-agency-relationship/</link>
		<pubDate>Fri, 08 Dec 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/more-than-a-feeling-the-power-of-the-client-agency-relationship/</guid>
    </item>
    <item>
        <title>The Brand You Save Could Be Your Own</title>
        <description><![CDATA[ It is human nature to &quot;hope for the best&quot; so we seldom &quot;prepare for the worst.&quot; ]]></description>
        <link>https://villing.com/articles/the-brand-you-save-could-be-your-own/</link>
		<pubDate>Fri, 03 Nov 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-brand-you-save-could-be-your-own/</guid>
    </item>
    <item>
        <title>The Catch-22 of Video Marketing</title>
        <description><![CDATA[ All signs are pointing towards social platforms positioning themselves almost like new TV channels. But here's the problem: that's simply not how we use social media. ]]></description>
        <link>https://villing.com/articles/the-catch-22-of-video-marketing/</link>
		<pubDate>Fri, 20 Oct 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-catch-22-of-video-marketing/</guid>
    </item>
    <item>
        <title>Why Professional Services Firms Need to Rethink Their Marketing Budgets</title>
        <description><![CDATA[ How a strategic adjustment can make a profound difference in the quality and impact of your future marketing success. ]]></description>
        <link>https://villing.com/articles/why-porfessional-services-firms-need-to-rethink-their-marketing-budgets/</link>
		<pubDate>Wed, 04 Oct 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/why-porfessional-services-firms-need-to-rethink-their-marketing-budgets/</guid>
    </item>
    <item>
        <title>Five Healthcare Marketing Trends for Success in the Fourth Quarter and Beyond</title>
        <description><![CDATA[ Healthcare marketing continues to become more and more about relationships and the one-to-one conversation between the provider and the patient. ]]></description>
        <link>https://villing.com/articles/five-healthcare-marketing-trends-for-success-in-the-fourth-quarter-and-beyond/</link>
		<pubDate>Fri, 22 Sep 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/five-healthcare-marketing-trends-for-success-in-the-fourth-quarter-and-beyond/</guid>
    </item>
    <item>
        <title>Taking the guesswork out of client relationships</title>
        <description><![CDATA[ Marketers are increasingly asking for accountability from their agencies - and appropriately so. Having solid information based on current and future ROI data makes everyone's life easier. ]]></description>
        <link>https://villing.com/articles/taking-the-guesswork-out-of-client-relationships/</link>
		<pubDate>Wed, 30 Aug 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/taking-the-guesswork-out-of-client-relationships/</guid>
    </item>
    <item>
        <title>The case for cause marketing</title>
        <description><![CDATA[ If you think cause marketing is just for large organizations, think again. ]]></description>
        <link>https://villing.com/articles/the-case-for-cause-marketing/</link>
		<pubDate>Wed, 23 Aug 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-case-for-cause-marketing/</guid>
    </item>
    <item>
        <title>Is Digital Marketing Really the Way of the Future?</title>
        <description><![CDATA[ The world's largest advertiser - Procter &amp; Gamble - saw a sales boost after slashing their digital budget. What, if anything, should marketers take away from this? ]]></description>
        <link>https://villing.com/articles/is-digital-marketing-really-the-way-of-the-future/</link>
		<pubDate>Tue, 15 Aug 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/is-digital-marketing-really-the-way-of-the-future/</guid>
    </item>
    <item>
        <title>Confessions of a marketing contrarian: Strategy, tactics and paralysis by analysis</title>
        <description><![CDATA[ We, as marketers and as humans, have a battle on two fronts. One is to take the time necessary to make sound decisions. The other is not to allow ourselves to over-think a given situation. ]]></description>
        <link>https://villing.com/articles/confessions-of-a-marketing-contrarian-strategy-tactics-and-paralysis-by-analysis/</link>
		<pubDate>Wed, 26 Jul 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/confessions-of-a-marketing-contrarian-strategy-tactics-and-paralysis-by-analysis/</guid>
    </item>
    <item>
        <title>The Uncanny Valley and Social Media Marketing</title>
        <description><![CDATA[ Be careful not to fall into the &quot;uncanny valley&quot; when choosing a social media voice. ]]></description>
        <link>https://villing.com/articles/the-uncanny-valley-and-social-media-marketing/</link>
		<pubDate>Fri, 14 Jul 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-uncanny-valley-and-social-media-marketing/</guid>
    </item>
    <item>
        <title>Is branding still relevant in a digital marketing world?</title>
        <description><![CDATA[ AIDA. No matter how many ways we repackage the marketing funnel process; these four letters still speak to the essential steps required for effective marketing. ]]></description>
        <link>https://villing.com/articles/is-branding-still-relevant-in-a-digital-marketing-world/</link>
		<pubDate>Fri, 30 Jun 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/is-branding-still-relevant-in-a-digital-marketing-world/</guid>
    </item>
    <item>
        <title>Marketing Magic: Getting in the Mind of Your Customer</title>
        <description><![CDATA[ If you are able to wow your customer, you can create a long-lasting relationship. ]]></description>
        <link>https://villing.com/articles/marketing-magic-getting-in-the-mind-of-your-customer/</link>
		<pubDate>Tue, 20 Jun 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/marketing-magic-getting-in-the-mind-of-your-customer/</guid>
    </item>
    <item>
        <title>Villing &amp; Company and Spearhead Sales &amp; Marketing Form Strategic Alliance</title>
        <description><![CDATA[ &quot;We view this move as a win-win for both companies. We love the space and the opportunities it affords the Villing team as well as our company,&quot; said Chad Root, president of Spearhead. ]]></description>
        <link>https://villing.com/news/villing-and-company-and-spearhead-sales-and-marketing-form-strategic-alliance/</link>
		<pubDate>Wed, 14 Jun 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/villing-and-company-and-spearhead-sales-and-marketing-form-strategic-alliance/</guid>
    </item>
    <item>
        <title>Only the name has changed: Financial branding takes strange turns.</title>
        <description><![CDATA[ Selecting a brand name should be a strategic undertaking. ]]></description>
        <link>https://villing.com/financial-branding-takes-strange-turns/</link>
		<pubDate>Wed, 07 Jun 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/financial-branding-takes-strange-turns/</guid>
    </item>
    <item>
        <title>Four do's and a don't for digital advertising</title>
        <description><![CDATA[ Here are some basic best practices you should consider when you're ready to put your toes into the waters of digital advertising. ]]></description>
        <link>https://villing.com/articles/four-dos-and-a-dont-for-digital-advertising/</link>
		<pubDate>Tue, 30 May 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/four-dos-and-a-dont-for-digital-advertising/</guid>
    </item>
    <item>
        <title>Advertising creativity: The road less taken.</title>
        <description><![CDATA[ Neither marketers nor their marketing services providers are as willing to push the envelope as they once were. So playing it safe trumps taking risks. ]]></description>
        <link>https://villing.com/articles/advertising-creativity-the-road-less-taken/</link>
		<pubDate>Tue, 23 May 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/advertising-creativity-the-road-less-taken/</guid>
    </item>
    <item>
        <title>Quick Guide to LinkedIn Advertising</title>
        <description><![CDATA[ With so many brands creating content, cutting through the clutter is more difficult than ever before. To enhance your impact, LinkedIn advertising is worth considering. ]]></description>
        <link>https://villing.com/articles/quick-guide-to-linkedin-advertising/</link>
		<pubDate>Fri, 19 May 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/quick-guide-to-linkedin-advertising/</guid>
    </item>
    <item>
        <title>&quot;A whole lotta referral reliance&quot;</title>
        <description><![CDATA[ Doing good work for current clients should be a strong driver of repeat business and leads from potential new clients. The problem is that dependence on referrals takes control of the firm's destiny out of its own hands. ]]></description>
        <link>https://villing.com/articles/a-whole-lotta-referral-reliance/</link>
		<pubDate>Tue, 02 May 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/a-whole-lotta-referral-reliance/</guid>
    </item>
    <item>
        <title>Fake, fact or fudged: PR will face greater scrutiny</title>
        <description><![CDATA[ Good practitioners will be counted on more than ever by media channels and marketing clients alike. ]]></description>
        <link>https://villing.com/articles/fake-fact-or-fudged-pr-will-face-greater-scrutiny/</link>
		<pubDate>Tue, 25 Apr 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/fake-fact-or-fudged-pr-will-face-greater-scrutiny/</guid>
    </item>
    <item>
        <title>Why credit unions need to focus on member LTV </title>
        <description><![CDATA[ As you survey your current marketing initiatives, consider the lifetime value of your members. Having long-term goals in mind can help you optimize your marketing efforts today. ]]></description>
        <link>https://villing.com/articles/why-credit-unions-need-to-focus-on-member-ltv/</link>
		<pubDate>Tue, 18 Apr 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/why-credit-unions-need-to-focus-on-member-ltv/</guid>
    </item>
    <item>
        <title>Q&amp;A with Art Director Ellen Imbur</title>
        <description><![CDATA[ A special Q&amp;A with Villing &amp; Company Art Director Ellen Imbur. ]]></description>
        <link>https://villing.com/news/art-director-ellen-imbur/</link>
		<pubDate>Thu, 13 Apr 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/art-director-ellen-imbur/</guid>
    </item>
    <item>
        <title>Villing &amp; Company Takes Home Three ADDY Awards</title>
        <description><![CDATA[ Villing &amp; Company won three ADDY Awards, including a Gold Award for Integrated Advertising Campaign, at the American Advertising Federation Michiana Chapter ADDY Awards Gala held March 29 at the Pfeil Innovation Center in South Bend. ]]></description>
        <link>https://villing.com/news/villing-and-company-takes-home-three-addy-awards/</link>
		<pubDate>Fri, 07 Apr 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/villing-and-company-takes-home-three-addy-awards/</guid>
    </item>
    <item>
        <title>'Data' Doesn't Have to Be a Bad Word</title>
        <description><![CDATA[ It's time to shed the fear of data and, instead, begin to find ways to incorporate it into your marketing strategy. ]]></description>
        <link>https://villing.com/articles/data-doesnt-have-to-be-a-bad-word/</link>
		<pubDate>Tue, 28 Mar 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/data-doesnt-have-to-be-a-bad-word/</guid>
    </item>
    <item>
        <title>How to create effective advertising</title>
        <description><![CDATA[ Developing successful advertising starts with a deep understanding of one's target audience and what motivates one's primary customers during the decision making process. ]]></description>
        <link>https://villing.com/articles/how-to-create-effective-advertising/</link>
		<pubDate>Tue, 21 Mar 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/how-to-create-effective-advertising/</guid>
    </item>
    <item>
        <title>Article by Thom Villing Featured in Credit Union Times</title>
        <description><![CDATA[ The article focuses on the importance of member lifetime value (LTV) and draws from examples of success that our clients have seen in the past. ]]></description>
        <link>https://villing.com/news/article-by-thom-villing-featured-in-credit-union-times/</link>
		<pubDate>Fri, 17 Mar 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/article-by-thom-villing-featured-in-credit-union-times/</guid>
    </item>
    <item>
        <title>Walking on Thin Ice: Politics and Marketing</title>
        <description><![CDATA[ It may be tempting as a brand in the current cultural climate to enter into political discussion. Not so fast. ]]></description>
        <link>https://villing.com/articles/walking-on-thin-ice-politics-and-marketing/</link>
		<pubDate>Tue, 14 Mar 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/walking-on-thin-ice-politics-and-marketing/</guid>
    </item>
    <item>
        <title>When Villing &amp; Company was the new kid on the block</title>
        <description><![CDATA[ As Villing &amp; Company celebrates its 35th year, it's interesting to look back and see how advertising has changed. ]]></description>
        <link>https://villing.com/news/when-villing-and-company-was-the-new-kid-on-the-block/</link>
		<pubDate>Wed, 01 Mar 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/when-villing-and-company-was-the-new-kid-on-the-block/</guid>
    </item>
    <item>
        <title>Celebrating a New 20-Bedroom Ronald McDonald House on Valentine's Day</title>
        <description><![CDATA[ On February 14, 2017 - Valentine's Day - Ronald McDonald House Charities(r) of Michiana celebrated the grand opening of a new Ronald McDonald House(r), a place for families to stay close to their hospitalized children. ]]></description>
        <link>https://villing.com/news/celebrating-a-new-20-bedroom-ronald-mcdonald-house-on-valentines-day/</link>
		<pubDate>Wed, 22 Feb 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/celebrating-a-new-20-bedroom-ronald-mcdonald-house-on-valentines-day/</guid>
    </item>
    <item>
        <title>&quot;Alexa, help me promote my brand.&quot;</title>
        <description><![CDATA[ The difference between voice search and traditional search is the same as between casual conversation and written narrative. ]]></description>
        <link>https://villing.com/articles/alexa-help-me-promote-my-brand/</link>
		<pubDate>Tue, 21 Feb 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/alexa-help-me-promote-my-brand/</guid>
    </item>
    <item>
        <title>Wake Up and Smell the Mobile Advertising</title>
        <description><![CDATA[ If you advertise in a way or on a medium that doesn't fit with your customer's habits, it will come across as annoying or ineffective. ]]></description>
        <link>https://villing.com/articles/wake-up-and-smell-the-mobile-advertising/</link>
		<pubDate>Wed, 15 Feb 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/wake-up-and-smell-the-mobile-advertising/</guid>
    </item>
    <item>
        <title>Branding's Big Game: Are Super Bowl Ads Bigger than the Game Itself?</title>
        <description><![CDATA[ Brands are throwing more resources at Super Bowl advertising than ever before. But are they using the right strategy? ]]></description>
        <link>https://villing.com/articles/brandings-big-game-are-super-bowl-ads-bigger-than-the-game-itself/</link>
		<pubDate>Wed, 08 Feb 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/brandings-big-game-are-super-bowl-ads-bigger-than-the-game-itself/</guid>
    </item>
    <item>
        <title>Social Media Marketing: There Are Real People Behind Those Screens</title>
        <description><![CDATA[ You need to have an understanding of the people you are trying to reach. ]]></description>
        <link>https://villing.com/articles/social-media-marketing-there-are-real-people-behind-those-screens/</link>
		<pubDate>Tue, 31 Jan 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/social-media-marketing-there-are-real-people-behind-those-screens/</guid>
    </item>
    <item>
        <title>Facebook and Fake News</title>
        <description><![CDATA[ Facebook users have always had the ability to report inappropriate content. But now, there is a separate option to flag a post or article as fake news. ]]></description>
        <link>https://villing.com/articles/facebook-and-fake-news/</link>
		<pubDate>Tue, 24 Jan 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/facebook-and-fake-news/</guid>
    </item>
    <item>
        <title>Four Bold (Or Not So Bold) Predictions About the Future of Advertising </title>
        <description><![CDATA[ In the spirit of looking ahead to the New Year, here are a few bold, and a few not so bold, predictions about the future of advertising. ]]></description>
        <link>https://villing.com/articles/four-bold-or-not-so-bold-predictions-about-the-future-of-advertising/</link>
		<pubDate>Tue, 17 Jan 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/four-bold-or-not-so-bold-predictions-about-the-future-of-advertising/</guid>
    </item>
    <item>
        <title>McDonald's of Northern Indiana Reaches National Top 5 for Co-Op Twitter Accounts</title>
        <description><![CDATA[ It was a happy holiday season on Twitter for McDonald's of Northern Indiana. The local co-op Twitter account (@McD_NorthernInd) reached the Mcdonald's co-op national Top 5 for Twitter engagements in the month of December. ]]></description>
        <link>https://villing.com/news/mcdonalds-of-northern-indiana-reaches-national-top-5-for-co-op-twitter-accounts/</link>
		<pubDate>Mon, 16 Jan 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/mcdonalds-of-northern-indiana-reaches-national-top-5-for-co-op-twitter-accounts/</guid>
    </item>
    <item>
        <title>Is Facebook Advertising in Your 2017 Marketing Plan?</title>
        <description><![CDATA[ Even for a budget of $150 or less, you can have a significant impact with Facebook ads. ]]></description>
        <link>https://villing.com/articles/is-facebook-advertising-in-your-2017-marketing-plan/</link>
		<pubDate>Fri, 06 Jan 2017 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/is-facebook-advertising-in-your-2017-marketing-plan/</guid>
    </item>
    <item>
        <title>A New Marketing Anthem For A New Year: The Times, They are A-changin' </title>
        <description><![CDATA[ As we close out 2016, it might be a good time to take some of the most famous lyrics of Nobel Prize winner Bob Dylan to heart. &quot;The times, indeed, are a-changin'&quot;. ]]></description>
        <link>https://villing.com/articles/a-new-marketing-anthem-for-a-new-year/</link>
		<pubDate>Thu, 22 Dec 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/a-new-marketing-anthem-for-a-new-year/</guid>
    </item>
    <item>
        <title>Are We Fishing Where the Fish Are?</title>
        <description><![CDATA[ Healthcare marketers know the internet has become a driving force for patients researching providers. So, doesn't it make sense for our marketing efforts to align with how patients search for and make decisions about providers? ]]></description>
        <link>https://villing.com/articles/are-we-fishing-where-the-fish-are/</link>
		<pubDate>Fri, 02 Dec 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/are-we-fishing-where-the-fish-are/</guid>
    </item>
    <item>
        <title>Scoring with event marketing</title>
        <description><![CDATA[ Being successful with event marketing requires practice and the experience to take advantage of an open shot when it presents itself. ]]></description>
        <link>https://villing.com/articles/scoring-with-event-marketing/</link>
		<pubDate>Fri, 18 Nov 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/scoring-with-event-marketing/</guid>
    </item>
    <item>
        <title>Political advertising: The triple threat to democracy</title>
        <description><![CDATA[ Unfortunately, the combination of obscene sums of money available for political advertising and the conventional wisdom about the effectiveness of negativity paints every politician with the same cynical brush. ]]></description>
        <link>https://villing.com/articles/political-advertising-the-triple-threat-to-democracy/</link>
		<pubDate>Mon, 07 Nov 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/political-advertising-the-triple-threat-to-democracy/</guid>
    </item>
    <item>
        <title>Interested in Virtual Reality? Get a Strategy First.</title>
        <description><![CDATA[ In the end, it all comes down to being strategic with your marketing. Don't be swayed by all the latest tech and gadgets. ]]></description>
        <link>https://villing.com/articles/interested-in-virtual-reality-get-a-strategy-first/</link>
		<pubDate>Mon, 31 Oct 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/interested-in-virtual-reality-get-a-strategy-first/</guid>
    </item>
    <item>
        <title>Stop Looking for Marketing Shortcuts. Create Value Instead.</title>
        <description><![CDATA[ Your audience is YOUR audience. Make sure your content is uniquely crafted with them in mind. ]]></description>
        <link>https://villing.com/articles/stop-looking-for-marketing-shortcuts/</link>
		<pubDate>Fri, 14 Oct 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/stop-looking-for-marketing-shortcuts/</guid>
    </item>
    <item>
        <title>A Logo is Still a Logo</title>
        <description><![CDATA[ Logo design is fun. Designing new visuals is fun. Creating a tagline can be fun. But at the end of the day, these elements are simply tactics, nothing more. They may be a visual or verbal expression of the brand, but they are not the brand. ]]></description>
        <link>https://villing.com/articles/a-logo-is-still-a-logo/</link>
		<pubDate>Wed, 05 Oct 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/a-logo-is-still-a-logo/</guid>
    </item>
    <item>
        <title>Case Study: Goshen Community Schools</title>
        <description><![CDATA[ A strategic branding and marketing communications plan needed to be produced so that the campaign could impact fall enrollment decisions. The following case study provides an overview of the campaign development process, as well as examples of campaign components. ]]></description>
        <link>https://villing.com/articles/case-study-goshen-community-schools/</link>
		<pubDate>Thu, 29 Sep 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/case-study-goshen-community-schools/</guid>
    </item>
    <item>
        <title>Q&amp;A with Director of Account Planning Diane Doyne</title>
        <description><![CDATA[ As part of our month-long focus on planning for success, we sat down with Villing &amp; Co. director of account planning, Diane Doyne, to discuss the planning process. ]]></description>
        <link>https://villing.com/articles/qanda-with-director-of-account-planning-diane-doyne/</link>
		<pubDate>Tue, 27 Sep 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/qanda-with-director-of-account-planning-diane-doyne/</guid>
    </item>
    <item>
        <title>Unlocking the Power of Your First 10 Minutes in the Office</title>
        <description><![CDATA[ This practice won't take up much of your time, but it might have a huge impact. ]]></description>
        <link>https://villing.com/articles/unlocking-the-power-of-your-first-10-minutes-in-the-office/</link>
		<pubDate>Fri, 23 Sep 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/unlocking-the-power-of-your-first-10-minutes-in-the-office/</guid>
    </item>
    <item>
        <title>The A-TEAM guide to professional services marketing</title>
        <description><![CDATA[ I love it when a plan comes together! ]]></description>
        <link>https://villing.com/articles/the-a-team-guide-to-professional-services-marketing/</link>
		<pubDate>Mon, 19 Sep 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-a-team-guide-to-professional-services-marketing/</guid>
    </item>
    <item>
        <title>An Event to Remember</title>
        <description><![CDATA[ A good event leverages in-person engagement-so a two-way conversation vs. a lecture is paramount to success. ]]></description>
        <link>https://villing.com/articles/an-event-to-remember/</link>
		<pubDate>Tue, 13 Sep 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/an-event-to-remember/</guid>
    </item>
    <item>
        <title>Making Your 2017 Planning a Little Easier</title>
        <description><![CDATA[ For the rest of this month, we will be dedicating our social channels to helping you plan. Your strategy won't plan itself. Take the time to plan for success. ]]></description>
        <link>https://villing.com/articles/making-your-2017-planning-a-little-easier/</link>
		<pubDate>Tue, 06 Sep 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/making-your-2017-planning-a-little-easier/</guid>
    </item>
    <item>
        <title>The Genius Branding Strategy That Sounds Too Simple</title>
        <description><![CDATA[ This genius branding strategy may have gone overlooked by your organization because it's so obvious. It's not new and shiny. It just works. Want to know the secret? Here you go- ]]></description>
        <link>https://villing.com/articles/the-genius-branding-strategy-that-sounds-too-simple/</link>
		<pubDate>Fri, 26 Aug 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-genius-branding-strategy-that-sounds-too-simple/</guid>
    </item>
    <item>
        <title>The One Key Skill for PR Success</title>
        <description><![CDATA[ Public relations has undergone many changes in the digital era. So how can you navigate such a shifting landscape? It all comes down to one word... ]]></description>
        <link>https://villing.com/articles/the-one-key-skill-for-pr-success/</link>
		<pubDate>Mon, 15 Aug 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-one-key-skill-for-pr-success/</guid>
    </item>
    <item>
        <title>Leveraging brand advocates: Smart marketing for banks and credit unions</title>
        <description><![CDATA[ If your customers have been loyal users of your services, they bring a passion and perspective that can be extremely powerful with their peers. So why not put them to work? ]]></description>
        <link>https://villing.com/articles/smart-marketing-for-banks-and-credit-unions/</link>
		<pubDate>Tue, 09 Aug 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/smart-marketing-for-banks-and-credit-unions/</guid>
    </item>
    <item>
        <title>Why I have a love/hate relationship with advertising</title>
        <description><![CDATA[ As communications channels have evolved, grown and fragmented, traditional advertising has represented an increasingly smaller percentage of our total service mix. But advertising is still a relevant marketing discipline for many organizations and a part of me still loves it. ]]></description>
        <link>https://villing.com/articles/why-i-have-a-love-hate-relationship-with-advertising/</link>
		<pubDate>Fri, 05 Aug 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/why-i-have-a-love-hate-relationship-with-advertising/</guid>
    </item>
    <item>
        <title>Google Analytics: Integration, Segmentation and Customization</title>
        <description><![CDATA[ Villing &amp; Company interactive director, Adam Kizer, gives an overview of a few helpful features in Google Analytics. ]]></description>
        <link>https://villing.com/articles/google-analytics-integration-segmentation-and-customization/</link>
		<pubDate>Fri, 29 Jul 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/google-analytics-integration-segmentation-and-customization/</guid>
    </item>
    <item>
        <title>Villing &amp; Company Names Wallock Graphic Designer</title>
        <description><![CDATA[ Amy Wallock has joined Villing &amp; Company as a graphic designer. Wallock will assist the creative department on design and production of various client projects. ]]></description>
        <link>https://villing.com/news/villing-and-company-names-wallock-graphic-designer/</link>
		<pubDate>Wed, 27 Jul 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/villing-and-company-names-wallock-graphic-designer/</guid>
    </item>
    <item>
        <title>Q&amp;A with Creative Director Jeff Middaugh</title>
        <description><![CDATA[ Villing &amp; Company assistant account executive, Aaron Charles, interviews creative director, Jeff Middaugh, to see what the life of an agency creative director is like. ]]></description>
        <link>https://villing.com/articles/creative-director-jeff-middaugh/</link>
		<pubDate>Fri, 15 Jul 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/creative-director-jeff-middaugh/</guid>
    </item>
    <item>
        <title>The brand name game</title>
        <description><![CDATA[ The right brand name can simplify delivery of marketing messages immensely. The wrong name can create untold obstacles to potential marketing success. ]]></description>
        <link>https://villing.com/articles/the-brand-name-game/</link>
		<pubDate>Fri, 08 Jul 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-brand-name-game/</guid>
    </item>
    <item>
        <title>5 Keys to Content Marketing for Professional Service Firms</title>
        <description><![CDATA[ Few buzzwords are &quot;buzzier&quot; in marketing circles these days than content marketing. But as with any buzzword, there's a reason for all the attention. ]]></description>
        <link>https://villing.com/articles/5-keys-to-content-marketing-for-professional-service-firms/</link>
		<pubDate>Thu, 30 Jun 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/5-keys-to-content-marketing-for-professional-service-firms/</guid>
    </item>
    <item>
        <title>The Social Media Metrics that Matter</title>
        <description><![CDATA[ There are many statistics available, but not all of them tell you what you want to know. Especially in the realm of social media, marketers can be overwhelmed by the sheer volume of metrics at their disposal. ]]></description>
        <link>https://villing.com/articles/the-social-media-metrics-that-matter/</link>
		<pubDate>Mon, 20 Jun 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-social-media-metrics-that-matter/</guid>
    </item>
    <item>
        <title>The ROI on risk-taking</title>
        <description><![CDATA[ Marketers would do well to remember the classic investor mantra that the greater the risk, the greater the potential reward. ]]></description>
        <link>https://villing.com/articles/the-roi-on-risk-taking/</link>
		<pubDate>Tue, 14 Jun 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-roi-on-risk-taking/</guid>
    </item>
    <item>
        <title>Beyond the Health Fair Booth</title>
        <description><![CDATA[ Attracting the millennial audience means improving the patient journey by delivering information and experiences in the ways they prefer. ]]></description>
        <link>https://villing.com/articles/beyond-the-health-fair-booth/</link>
		<pubDate>Wed, 08 Jun 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/beyond-the-health-fair-booth/</guid>
    </item>
    <item>
        <title>Learning from Instagram's New Logo</title>
        <description><![CDATA[ Don't be lured into making a change just to make a change. ]]></description>
        <link>https://villing.com/articles/learning-from-instagrams-new-logo/</link>
		<pubDate>Fri, 20 May 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/learning-from-instagrams-new-logo/</guid>
    </item>
    <item>
        <title>Stand by your brand</title>
        <description><![CDATA[ I'm reminded of a cartoon I saw once that showed two people watching new signage being put on a restaurant.  One said &quot;New restaurant?&quot; to which the other person responded, &quot;No, new advertising agency.&quot; ]]></description>
        <link>https://villing.com/articles/stand-by-your-brand/</link>
		<pubDate>Tue, 17 May 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/stand-by-your-brand/</guid>
    </item>
    <item>
        <title>5 Ingredients for the Facebook Ads Secret Sauce</title>
        <description><![CDATA[ Even though it's been around for a while in internet years, paid Facebook advertising is still a relatively new marketing channel. Here are five proven strategies for success that can help you as you wade into the waters of paid Facebook advertising. ]]></description>
        <link>https://villing.com/articles/5-ingredients-for-the-facebook-ads-secret-sauce/</link>
		<pubDate>Fri, 13 May 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/5-ingredients-for-the-facebook-ads-secret-sauce/</guid>
    </item>
    <item>
        <title>WWDDD: What would Don Draper do - in today's mad marketing world?</title>
        <description><![CDATA[ Questionable decisions about personal morality aside, Mad Men's Don Draper was one smart guy. But as smart as he was, I find myself wondering how he would survive in today's Mad World of Marketing.  ]]></description>
        <link>https://villing.com/articles/what-would-don-draper-do-in-todays-mad-marketing-world/</link>
		<pubDate>Wed, 04 May 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/what-would-don-draper-do-in-todays-mad-marketing-world/</guid>
    </item>
    <item>
        <title>Employees: The New (and Old) Media Platform</title>
        <description><![CDATA[ You want to make sure you're engaging your brand ambassadors, because that positive word of mouth can have a big impact on your business. ]]></description>
        <link>https://villing.com/articles/employees-the-new-and-old-media-platform/</link>
		<pubDate>Fri, 29 Apr 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/employees-the-new-and-old-media-platform/</guid>
    </item>
    <item>
        <title>Whose CV is it anyway? Personal branding vs. institutional branding</title>
        <description><![CDATA[ The brand of a professional services firm is only as strong as the collective skills of the team.  ]]></description>
        <link>https://villing.com/articles/personal-branding-vs-institutional-branding/</link>
		<pubDate>Tue, 19 Apr 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/personal-branding-vs-institutional-branding/</guid>
    </item>
    <item>
        <title>Have We Just Witnessed a Watershed Moment in Online Streaming?</title>
        <description><![CDATA[ I wonder if it's possible to know when you've just witnessed a groundbreaking moment. Because I have a sneaking suspicion the media world might be in the middle of one. ]]></description>
        <link>https://villing.com/articles/watershed-moment-in-online-streaming/</link>
		<pubDate>Fri, 15 Apr 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/watershed-moment-in-online-streaming/</guid>
    </item>
    <item>
        <title>Why is there so much bad design in outdoor advertising?</title>
        <description><![CDATA[ I believe outdoor can be very effective, but only when properly designed. ]]></description>
        <link>https://villing.com/articles/bad-design-in-outdoor-advertising/</link>
		<pubDate>Tue, 12 Apr 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/bad-design-in-outdoor-advertising/</guid>
    </item>
    <item>
        <title>Use the Force: Why Content Amplification is Your Biggest PR Asset</title>
        <description><![CDATA[ If there is any &quot;PR trend&quot; for your brand to focus on in 2016, it should definitely be the importance of quality content. In all reality, that trend is as old as time - because it works.  ]]></description>
        <link>https://villing.com/articles/content-amplification-is-your-biggest-pr-asset/</link>
		<pubDate>Fri, 08 Apr 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/content-amplification-is-your-biggest-pr-asset/</guid>
    </item>
    <item>
        <title>Google Is Freaking Me Out: How Does It Know What I'm Thinking?</title>
        <description><![CDATA[ From the instant autocomplete suggestions to answering questions directly in the search results, Google knows exactly what I'm thinking most of the time. So how do they do it? ]]></description>
        <link>https://villing.com/articles/google-is-freaking-me-out/</link>
		<pubDate>Tue, 29 Mar 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/google-is-freaking-me-out/</guid>
    </item>
    <item>
        <title>Can Healthcare Provider Websites Go From Drab to Fab?</title>
        <description><![CDATA[ Unfortunately, most healthcare provider websites lag behind in terms of user experience and engaging content.  ]]></description>
        <link>https://villing.com/articles/can-healthcare-provider-websites-go-from-drab-to-fab/</link>
		<pubDate>Thu, 24 Mar 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/can-healthcare-provider-websites-go-from-drab-to-fab/</guid>
    </item>
    <item>
        <title>Cheering for the underdog: Opportunities for challenger brands in financial services</title>
        <description><![CDATA[ As I look across the business landscape, no industry holds greater opportunity for challenger brands than financial services. ]]></description>
        <link>https://villing.com/articles/cheering-for-the-underdog-opportunities-for-challenger-brands-in-financial-services/</link>
		<pubDate>Tue, 22 Mar 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/cheering-for-the-underdog-opportunities-for-challenger-brands-in-financial-services/</guid>
    </item>
    <item>
        <title>Reacting to the New &quot;Reactions&quot; on Facebook: 5 Key Takeaways</title>
        <description><![CDATA[ How do you navigate a world where people can &quot;love&quot; or be &quot;sad&quot; about your posts on Facebook? Here are 5 key takeaways to keep in mind: ]]></description>
        <link>https://villing.com/articles/reacting-to-the-new-reactions-on-facebook/</link>
		<pubDate>Tue, 15 Mar 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/reacting-to-the-new-reactions-on-facebook/</guid>
    </item>
    <item>
        <title>Top 2016 Tips for Professional Services Firms: Focus on Content &amp; Digital</title>
        <description><![CDATA[ One of the greatest challenges is often a matter of identifying highly targeted marketing communications tools and avoiding the costly error of disseminating your message to too broad of an audience. ]]></description>
        <link>https://villing.com/articles/top-2016-tips-for-professional-services-firms/</link>
		<pubDate>Fri, 11 Mar 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/top-2016-tips-for-professional-services-firms/</guid>
    </item>
    <item>
        <title>Panic at the Timeline! What Twitter's New Algorithm Means for You</title>
        <description><![CDATA[ When news broke that the social media network was planning on introducing an algorithmic timeline, many users started to lament that Twitter as we know it would never be the same. ]]></description>
        <link>https://villing.com/articles/panic-at-the-timeline-what-twitters-new-algorithm-means-for-you/</link>
		<pubDate>Fri, 04 Mar 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/panic-at-the-timeline-what-twitters-new-algorithm-means-for-you/</guid>
    </item>
    <item>
        <title>Internal Public Relations: Looking inside your company for your best marketers</title>
        <description><![CDATA[ When the internal environment of a company is positive, it will carry over to the organization's external publics - specifically current customers and those who might be purchasing products or services in the future. ]]></description>
        <link>https://villing.com/articles/looking-inside-your-company-for-your-best-marketers/</link>
		<pubDate>Wed, 02 Mar 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/looking-inside-your-company-for-your-best-marketers/</guid>
    </item>
    <item>
        <title>March 1, 1982: A day that will live in alacrity</title>
        <description><![CDATA[ What was it like to open a new agency in 1982? ]]></description>
        <link>https://villing.com/articles/march-1-1982-a-day-that-will-live-in-alacrity/</link>
		<pubDate>Tue, 01 Mar 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/march-1-1982-a-day-that-will-live-in-alacrity/</guid>
    </item>
    <item>
        <title>Villing &amp; Company Names Kizer as Interactive Director</title>
        <description><![CDATA[ Kizer will be responsible for building and maintaining client websites, improving search engine optimization (SEO), developing native mobile apps, database administration and more. ]]></description>
        <link>https://villing.com/news/villing-and-company-names-kizer-as-interactive-director/</link>
		<pubDate>Mon, 29 Feb 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/villing-and-company-names-kizer-as-interactive-director/</guid>
    </item>
    <item>
        <title>Villing &amp; Company Receives Best of Show at the AAF of Michiana ADDY Awards Gala</title>
        <description><![CDATA[ Villing &amp; Company won seven awards, including Best of Show, at the American Advertising Federation Michiana Chapter ADDY Awards Gala held February 25 at Daihido Gourmet and Sushi. ]]></description>
        <link>https://villing.com/news/villing-and-company-receives-best-of-show-at-the-american-advertising-federation-of-michiana-addy-awards-gala/</link>
		<pubDate>Fri, 26 Feb 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/villing-and-company-receives-best-of-show-at-the-american-advertising-federation-of-michiana-addy-awards-gala/</guid>
    </item>
    <item>
        <title>Not Ready for a Close-Up: How to Avoid Your Own Red Lobster-Beyonce Debacle</title>
        <description><![CDATA[ You should at least have a hierarchy of communication in the event that your brand is mentioned online by an influencer. ]]></description>
        <link>https://villing.com/articles/how-to-avoid-your-own-red-lobster-beyonce-debacle/</link>
		<pubDate>Tue, 23 Feb 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/how-to-avoid-your-own-red-lobster-beyonce-debacle/</guid>
    </item>
    <item>
        <title>Villing &amp; Company Names Diane Doyne Director of Account Planning</title>
        <description><![CDATA[ In addition to direct client responsibilities in her role as a senior account executive, Diane will leverage her considerable experience to provide strategic marketing planning support for the agency and its clients. ]]></description>
        <link>https://villing.com/news/villing-and-co-names-doyne-director-of-account-planning/</link>
		<pubDate>Mon, 22 Feb 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/villing-and-co-names-doyne-director-of-account-planning/</guid>
    </item>
    <item>
        <title>Finance and Social Media: How Facebook Wants to Turn Messenger into a Payment Platform</title>
        <description><![CDATA[ Undoubtedly, you think of photos or videos posted by family and friends. Soon, many may think of it as a way to send money. ]]></description>
        <link>https://villing.com/articles/how-facebook-wants-to-turn-into-a-payment-platform/</link>
		<pubDate>Tue, 16 Feb 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/how-facebook-wants-to-turn-into-a-payment-platform/</guid>
    </item>
    <item>
        <title>Piling on: Observations about the 2016 Super Bowl commercials</title>
        <description><![CDATA[ True creativity doesn't get in the way of effective advertising.  It enhances it. ]]></description>
        <link>https://villing.com/articles/observations-about-the-2016-super-bowl-commercials/</link>
		<pubDate>Tue, 09 Feb 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/observations-about-the-2016-super-bowl-commercials/</guid>
    </item>
    <item>
        <title>Cultural Awareness in Marketing Revisited</title>
        <description><![CDATA[ It's one thing to try to create messages that are sensitive to the cultures that immediately surround you, it's something entirely different to attempt to create messages that are sensitive to a culture in another hemisphere. So how does one navigate that? ]]></description>
        <link>https://villing.com/articles/cultural-awareness-in-marketing-revisited/</link>
		<pubDate>Fri, 05 Feb 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/cultural-awareness-in-marketing-revisited/</guid>
    </item>
    <item>
        <title>Do You Believe in Music?</title>
        <description><![CDATA[ Great music can sometimes transcend the transition between commercial and popular music. ]]></description>
        <link>https://villing.com/articles/do-you-believe-in-music/</link>
		<pubDate>Tue, 02 Feb 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/do-you-believe-in-music/</guid>
    </item>
    <item>
        <title>Resolutions are great, but don't forget the fundamentals</title>
        <description><![CDATA[ A new year is all about fresh starts and new ideas and attitudes.  Spring training is based on remembering how to execute the fundamentals.  I believe both are timely themes for marketing professionals as well. ]]></description>
        <link>https://villing.com/articles/dont-forget-the-fundamentals/</link>
		<pubDate>Tue, 26 Jan 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/dont-forget-the-fundamentals/</guid>
    </item>
    <item>
        <title>No Brand Is An Island</title>
        <description><![CDATA[ I just can't get this phrase and image out of my mind.  I think I am intrigued by this turn of phrase because it highlights multiple facets of the branding process.  ]]></description>
        <link>https://villing.com/articles/no-brand-is-an-island/</link>
		<pubDate>Wed, 20 Jan 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/no-brand-is-an-island/</guid>
    </item>
    <item>
        <title>How 'The Revenant' Used Virtual Reality as a Marketing Tool</title>
        <description><![CDATA[ As marketers begin to warm up to virtual reality as a tool in the marketing mix, this is the type of campaign that makes sense. I'll give you two reasons why - storytelling and visuals. ]]></description>
        <link>https://villing.com/articles/how-the-revenant-used-virtual-reality-as-a-marketing-tool/</link>
		<pubDate>Fri, 15 Jan 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/how-the-revenant-used-virtual-reality-as-a-marketing-tool/</guid>
    </item>
    <item>
        <title>Blogging: A Christmas Present and New Year's Resolution All Wrapped Up into One</title>
        <description><![CDATA[ The dust has settled from the holiday season, and we're getting back into our work routines. Christmas and New Year's bring with them a few cultural traditions. I want to focus on two in particular - gifts and resolutions - and how they relate to blogging. ]]></description>
        <link>https://villing.com/articles/blogging-a-christmas-present-and-new-years-resolution/</link>
		<pubDate>Tue, 12 Jan 2016 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/blogging-a-christmas-present-and-new-years-resolution/</guid>
    </item>
    <item>
        <title>When Life Hands You Rainclouds, Change the Weather (But Don't Expect It to be Easy)</title>
        <description><![CDATA[ Villing &amp; Company video specialist, Brad Rosier, talks about the joys and pitfalls of the oft-parroted digital mantra: &quot;We can always change it in post.&quot; ]]></description>
        <link>https://villing.com/articles/when-life-hands-you-rainclouds-change-the-weather/</link>
		<pubDate>Mon, 28 Dec 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/when-life-hands-you-rainclouds-change-the-weather/</guid>
    </item>
    <item>
        <title>Star Wars Marketing: Genius or Over the Top?</title>
        <description><![CDATA[ Over the last few weeks, it has been hard to avoid the Star Wars hysteria. Villing &amp; Company assistant account executive, Aaron Charles, discusses what lessons can be learned from the marketing for the blockbuster film. ]]></description>
        <link>https://villing.com/articles/star-wars-marketing/</link>
		<pubDate>Mon, 21 Dec 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/star-wars-marketing/</guid>
    </item>
    <item>
        <title>The Misunderstood Millennials</title>
        <description><![CDATA[ If you automatically associate Millennials with social media obsession, you may be driven to adopt every social media channel you can find. However, that might just be a mistake. ]]></description>
        <link>https://villing.com/articles/the-misunderstood-millennials/</link>
		<pubDate>Tue, 15 Dec 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-misunderstood-millennials/</guid>
    </item>
    <item>
        <title>How Can Two Colors Both Be the 2016 &quot;Color of the Year&quot;?</title>
        <description><![CDATA[ For 2016, Pantone has doubled down on its bet as to the colors of our lives in the coming year.  They are giving us not one, but two &quot;Colors of the Year.&quot; ]]></description>
        <link>https://villing.com/articles/2016-color-of-the-year/</link>
		<pubDate>Fri, 11 Dec 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/2016-color-of-the-year/</guid>
    </item>
    <item>
        <title>A Tale of Two Retail Marketing Strategies</title>
        <description><![CDATA[ Before you build a house, you need a foundation. When it comes to retail marketing, that foundation is the retailer's brand. ]]></description>
        <link>https://villing.com/articles/a-tale-of-two-retail-marketing-strategies/</link>
		<pubDate>Fri, 04 Dec 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/a-tale-of-two-retail-marketing-strategies/</guid>
    </item>
    <item>
        <title>Creating Marketing Messages that Inspire</title>
        <description><![CDATA[ Effective marketing should speak to the target audience in ways that are relatable to their interests, make an emotional connection and, in most cases provide a level of enjoyment.  ]]></description>
        <link>https://villing.com/articles/marketing-messages-that-inspire/</link>
		<pubDate>Mon, 30 Nov 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/marketing-messages-that-inspire/</guid>
    </item>
    <item>
        <title>The Two Most Powerful Words in Marketing</title>
        <description><![CDATA[ The more I observe this profession, the more convinced I am that the simple act of saying &quot;Thank You&quot; is an incredibly powerful way to earn the loyalty of customers, industry partners and other stakeholders, far surpassing any clever turn of phrase or whiz bang new marketing fad.  ]]></description>
        <link>https://villing.com/articles/two-most-powerful-words-in-marketing/</link>
		<pubDate>Wed, 25 Nov 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/two-most-powerful-words-in-marketing/</guid>
    </item>
    <item>
        <title>Observations on Contemporary Web Look and Functionality</title>
        <description><![CDATA[ We've recently launched a brand new Villing &amp; Company website. If you're looking to update your website, here are a few things we considered as we went through the process.  ]]></description>
        <link>https://villing.com/articles/observations-on-contemporary-web-look-and-functionality/</link>
		<pubDate>Wed, 18 Nov 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/observations-on-contemporary-web-look-and-functionality/</guid>
    </item>
    <item>
        <title>Right Place, Right Time: The Power of Barbie's Latest Ads</title>
        <description><![CDATA[ Advertising at just the right time is a key element in getting consumers' attention. ]]></description>
        <link>https://villing.com/articles/the-power-of-barbies-latest-ads/</link>
		<pubDate>Fri, 13 Nov 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-power-of-barbies-latest-ads/</guid>
    </item>
    <item>
        <title>What is the ROI on Obsessing About ROI?</title>
        <description><![CDATA[ It's been said that marketing is both an art and a science.  The science part can be measured and acted upon.  But the art component requires a less empirical approach.   ]]></description>
        <link>https://villing.com/articles/obsessing-about-roi/</link>
		<pubDate>Mon, 09 Nov 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/obsessing-about-roi/</guid>
    </item>
    <item>
        <title>Gillette Needs to Sharpen Up Their Advertising</title>
        <description><![CDATA[ Gillette used to brand themselves as &quot;the best a man can get.&quot; Some of their recent advertising tells a different story, though. ]]></description>
        <link>https://villing.com/articles/gillette-needs-to-sharpen-advertising/</link>
		<pubDate>Wed, 21 Oct 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/gillette-needs-to-sharpen-advertising/</guid>
    </item>
    <item>
        <title>Dueling Audiences: How to Cope When Your Stakeholders Have Conflicting Demands</title>
        <description><![CDATA[ Sometimes members of your audience and stakeholders may have dramatically different opinions about your products and services. It can be difficult to please everyone. ]]></description>
        <link>https://villing.com/articles/dueling-audiences/</link>
		<pubDate>Tue, 20 Oct 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/dueling-audiences/</guid>
    </item>
    <item>
        <title>Above &amp; Beyond: Delta Does Video Right</title>
        <description><![CDATA[ Too many marketers believe when it comes to communicating marketing messages in whatever medium, good enough is good enough. ]]></description>
        <link>https://villing.com/articles/above-and-beyond-delta-does-video-right/</link>
		<pubDate>Wed, 07 Oct 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/above-and-beyond-delta-does-video-right/</guid>
    </item>
    <item>
        <title>Swiping Left on Tinder's Twitter Meltdown</title>
        <description><![CDATA[ Does a firestorm of snarky tweets seem like good marketing strategy? It did to Tinder. Here's why they were wrong...  ]]></description>
        <link>https://villing.com/articles/tinder-twitter-meltdown/</link>
		<pubDate>Fri, 21 Aug 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/tinder-twitter-meltdown/</guid>
    </item>
    <item>
        <title>Challenge Accepted: How One Facebook Comment Pushed VW to Create a Self-Stopping Stroller</title>
        <description><![CDATA[ Volkswagen thought they had simply posted their latest TV spot online. Thanks to one Facebook comment, it became much more. ]]></description>
        <link>https://villing.com/articles/challenge-accepted-facebook-comment/</link>
		<pubDate>Fri, 14 Aug 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/challenge-accepted-facebook-comment/</guid>
    </item>
    <item>
        <title>The Big, The Bad and The Beautiful: Facebook's Potential for Business</title>
        <description><![CDATA[ Is Facebook a good tool for businesses? Yes, and here's why... ]]></description>
        <link>https://villing.com/articles/facebook-potential-for-business/</link>
		<pubDate>Tue, 11 Aug 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/facebook-potential-for-business/</guid>
    </item>
    <item>
        <title>Saving the Saviors: How PR Agencies Are Solving Their Own PR Crisis</title>
        <description><![CDATA[ Public relations agencies spend a great deal of time helping other companies promote themselves successfully. So what happens when the promoters need the promoting? ]]></description>
        <link>https://villing.com/articles/solving-public-relations-crisis/</link>
		<pubDate>Fri, 07 Aug 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/solving-public-relations-crisis/</guid>
    </item>
    <item>
        <title>Donuts and Crisis Communication</title>
        <description><![CDATA[ Restoring image can be a challenge for crisis communication managers, especially when your client is Ariana Grande. Villing intern Alexa Tupper offers an outsider's perspective on how the situation could've been handled differently. ]]></description>
        <link>https://villing.com/articles/donuts-and-crisis-communication/</link>
		<pubDate>Wed, 05 Aug 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/donuts-and-crisis-communication/</guid>
    </item>
    <item>
        <title>Don't Put Dirt on Advertising's Grave Just Yet</title>
        <description><![CDATA[ It is not my role to be an apologist for advertising in general or TV advertising specifically. But a couple of recent articles caught my attention and seem to warrant discussion. ]]></description>
        <link>https://villing.com/articles/dont-put-dirt-on-advertisings-grave/</link>
		<pubDate>Wed, 22 Jul 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/dont-put-dirt-on-advertisings-grave/</guid>
    </item>
    <item>
        <title>Hashtags: #Overused or #Undervalued?</title>
        <description><![CDATA[ Hashtags have become a major part of the social media culture. For marketers especially, hashtags can be a powerful tool in social media strategy - if used correctly. ]]></description>
        <link>https://villing.com/articles/marketing-value-hashtags/</link>
		<pubDate>Fri, 17 Jul 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/marketing-value-hashtags/</guid>
    </item>
    <item>
        <title>Is the PURL a Marketing Gem Worth Exploring?</title>
        <description><![CDATA[ It's been said that the most pleasing thing that a human can hear is the sound of their own name. Incorporating a PURL into your direct mail campaign may very well increase your response rate and impress your customers.  ]]></description>
        <link>https://villing.com/articles/purl-gem-worth-exploring/</link>
		<pubDate>Fri, 10 Jul 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/purl-gem-worth-exploring/</guid>
    </item>
    <item>
        <title>Challenging the Idea of Repetitive TV Commercials</title>
        <description><![CDATA[ I have been amazed by a trend that has evolved in recent years - running identical TV spots twice in the same commercial break.  To me this is not only an incredible waste of money; it also represents an annoying disregard for the interests of the viewer. ]]></description>
        <link>https://villing.com/articles/challenging-repetitive-TV-commercials/</link>
		<pubDate>Tue, 07 Jul 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/challenging-repetitive-TV-commercials/</guid>
    </item>
    <item>
        <title>Social Media as an Advocacy Tool  </title>
        <description><![CDATA[ Social media is not just for Throwback Thursday's and Selfie Sunday's, but could and should be used as a way for everyone to advocate for a cause that they believe in.  ]]></description>
        <link>https://villing.com/articles/social-media-advocacy-tool/</link>
		<pubDate>Fri, 03 Jul 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/social-media-advocacy-tool/</guid>
    </item>
    <item>
        <title>Amazon Echo Doesn't Need to Be the &quot;Star Trek Computer&quot; to Be Successful</title>
        <description><![CDATA[ There is a great deal of hype surrounding the new Amazon Echo, with some even calling it a &quot;Star Trek computer.&quot; But does it need to live up to the hype for Amazon's marketing strategy to be successful? ]]></description>
        <link>https://villing.com/articles/amazon-echo-star-trek-computer/</link>
		<pubDate>Tue, 30 Jun 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/amazon-echo-star-trek-computer/</guid>
    </item>
    <item>
        <title>Behind the Scenes: Filming a TV Commercial</title>
        <description><![CDATA[ Villing Intern Alexa Tupper gives unique perspective on a recent video shoot and explains why investing the appropriate time and effort in a project is so important.  ]]></description>
        <link>https://villing.com/articles/behind-the-scenes-filming-commercial/</link>
		<pubDate>Fri, 26 Jun 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/behind-the-scenes-filming-commercial/</guid>
    </item>
    <item>
        <title>Cultural Awareness in Marketing</title>
        <description><![CDATA[ Marketing messages are not universal. When it comes to avoiding problems of perceived cultural insensitivity, it's better to be safe than sorry.  ]]></description>
        <link>https://villing.com/articles/cultural-awareness-in-marketing/</link>
		<pubDate>Tue, 23 Jun 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/cultural-awareness-in-marketing/</guid>
    </item>
    <item>
        <title>How to Be Available to Your Audience</title>
        <description><![CDATA[ Communication opportunities are greater than ever before. This variety has us all wondering: how do we decide which medium is the most effective? ]]></description>
        <link>https://villing.com/articles/how-to-be-available-to-audience/</link>
		<pubDate>Fri, 19 Jun 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/how-to-be-available-to-audience/</guid>
    </item>
    <item>
        <title>Universal Thinks &quot;Inside the Box&quot; to Advertise Jurassic World</title>
        <description><![CDATA[ Because most forms of traditional advertising are struggling to break through the clutter, advertisers have to come up with creative ways to build awareness. ]]></description>
        <link>https://villing.com/articles/universal-thinks-inside-the-box/</link>
		<pubDate>Tue, 09 Jun 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/universal-thinks-inside-the-box/</guid>
    </item>
    <item>
        <title>10 Tips for Creating 'Wow-Factor' Content</title>
        <description><![CDATA[ How do you create content that will engage your audience on social media? Here are ten useful tips that will help you in your content strategy online. ]]></description>
        <link>https://villing.com/articles/10-tips-for-creating-content/</link>
		<pubDate>Wed, 03 Jun 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/10-tips-for-creating-content/</guid>
    </item>
    <item>
        <title>Why You NEED to Pay Attention to Streaming Media</title>
        <description><![CDATA[ A new study predicts subscriptions to streaming video services will grow exponentially in the coming years. What does that mean for the TV industry? ]]></description>
        <link>https://villing.com/articles/you-need-to-pay-attention-to-streaming-media/</link>
		<pubDate>Fri, 22 May 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/you-need-to-pay-attention-to-streaming-media/</guid>
    </item>
    <item>
        <title>Periscope, the Chicago Cubs and Finding a Balance with Social Media</title>
        <description><![CDATA[ Social media is an amazing tool. It can help you engage your audience and create business solutions. However, those gains should never come at the expense of personal interactions and &quot;home run&quot; type moments. ]]></description>
        <link>https://villing.com/articles/periscope-chicago-cubs-finding-balance/</link>
		<pubDate>Fri, 15 May 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/periscope-chicago-cubs-finding-balance/</guid>
    </item>
    <item>
        <title>Adobe Taking Their Marketing Cues from the Cable Company</title>
        <description><![CDATA[ As Adobe begins dramatic price increases for their software subscriptions, you have to wonder: did their audience research indicate that people love their cable company? ]]></description>
        <link>https://villing.com/articles/adobe-taking-their-cues-from-cable/</link>
		<pubDate>Wed, 06 May 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/adobe-taking-their-cues-from-cable/</guid>
    </item>
    <item>
        <title>A Biased but Apolitical Commentary on Indiana</title>
        <description><![CDATA[ In the last month, Indiana has seen substantial fall-out from the enactment and then &quot;clarification&quot; of the religious freedom bill.  Deservedly so.  Not because of the content or intent behind the bill. ]]></description>
        <link>https://villing.com/articles/a-biased-apolitical-commentary/</link>
		<pubDate>Wed, 29 Apr 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/a-biased-apolitical-commentary/</guid>
    </item>
    <item>
        <title>Alert: Google Search Algorithm Updated To Favor Mobile-friendly Sites for Mobile Searches</title>
        <description><![CDATA[ On April 21, 2015, Google updated their search algorithm to give mobile-friendly sites a boost in mobile search results. ]]></description>
        <link>https://villing.com/articles/google-search-algorithm-update-2015/</link>
		<pubDate>Tue, 21 Apr 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/google-search-algorithm-update-2015/</guid>
    </item>
    <item>
        <title>Is Facebook Marketing Dead?</title>
        <description><![CDATA[ In the ever-changing world of social media marketing, questions like this are commonplace. Everyone is always looking for the next big thing, and if old techniques aren't bringing results then they must be dead. ]]></description>
        <link>https://villing.com/articles/is-facebook-marketing-dead/</link>
		<pubDate>Fri, 17 Apr 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/is-facebook-marketing-dead/</guid>
    </item>
    <item>
        <title>Marketing That Moves: The Power of Storytelling Revisited</title>
        <description><![CDATA[ Whether a story is part of a news article, a simple conversation, a good book or even in the context of marketing communications, a compelling narrative well presented has unique, yet universal power. ]]></description>
        <link>https://villing.com/articles/marketing-that-moves/</link>
		<pubDate>Thu, 02 Apr 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/marketing-that-moves/</guid>
    </item>
    <item>
        <title>Thom Villing Talks About Cause Marketing on Economic Outlook</title>
        <description><![CDATA[ Thom Villing joins the panelists at WNIT-TV's &quot;Economic Outlook&quot; to discuss cause marketing. ]]></description>
        <link>https://villing.com/articles/economic-outlook-cause-marketing/</link>
		<pubDate>Fri, 27 Mar 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/economic-outlook-cause-marketing/</guid>
    </item>
    <item>
        <title>A Stunning Animated Short Film</title>
        <description><![CDATA[ As marketers, we understand the importance of great stories and how narrative has amazing potential for powerfully communicating brand messages. But sometimes-well, oftentimes-art should be appreciated for art's sake. ]]></description>
        <link>https://villing.com/articles/stunning-animated-short/</link>
		<pubDate>Tue, 24 Mar 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/stunning-animated-short/</guid>
    </item>
    <item>
        <title>Going Native With Your Digital Marketing: It's Effective. Is It Fair?</title>
        <description><![CDATA[ Clearly using native advertising is an effective thing for marketers to engage in. The question is, is it the right thing to do? In my opinion, the answer is, it depends. ]]></description>
        <link>https://villing.com/articles/going-native-with-your-digital-marketing/</link>
		<pubDate>Tue, 17 Mar 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/going-native-with-your-digital-marketing/</guid>
    </item>
    <item>
        <title>Email Overkill: Are You Overloading Your Subscribers With Messages?</title>
        <description><![CDATA[ While it may be tempting to increase overall response figures by sending out emails more frequently, that's likely a bad long-term strategy. ]]></description>
        <link>https://villing.com/articles/email-overkill/</link>
		<pubDate>Tue, 10 Mar 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/email-overkill/</guid>
    </item>
    <item>
        <title>Is Networking Making a Comeback?</title>
        <description><![CDATA[ This may be personal happenstance rather than any kind of documentable trend, but I get the sense that networking is making a bit of a comeback. Personally I believe that is a good thing. ]]></description>
        <link>https://villing.com/articles/is-networking-making-a-comeback/</link>
		<pubDate>Wed, 04 Mar 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/is-networking-making-a-comeback/</guid>
    </item>
    <item>
        <title>Marketing Freeconomics</title>
        <description><![CDATA[ Is the the consumer the ultimate winner in this game of freeconomics? ]]></description>
        <link>https://villing.com/articles/marketing-freeconomics/</link>
		<pubDate>Thu, 26 Feb 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/marketing-freeconomics/</guid>
    </item>
    <item>
        <title>Selling Sad: We Analyze the Reaction to the Nationwide Commercial</title>
        <description><![CDATA[ Did you see the Nationwide ad with the little boy in it? Of course you did! We take a look at whether their strategy worked. ]]></description>
        <link>https://villing.com/articles/selling-sad/</link>
		<pubDate>Fri, 20 Feb 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/selling-sad/</guid>
    </item>
    <item>
        <title>Why the Indianapolis Colts Paid Me to Attend the Super Bowl</title>
        <description><![CDATA[ My name is Aaron Charles, and recently I won a contest from the Indianapolis Colts that sent me to Arizona on an all-expenses-paid trip to the Super Bowl with my brand new fiancee. ]]></description>
        <link>https://villing.com/articles/why-the-indianapolis-colts-paid-me-to-attend-the-super-bowl/</link>
		<pubDate>Tue, 17 Feb 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/why-the-indianapolis-colts-paid-me-to-attend-the-super-bowl/</guid>
    </item>
    <item>
        <title>Strategic Product Placement: A Weapon in the Fight for the Consumer Dollar</title>
        <description><![CDATA[ Truly effective product placement should take into account both the product and the venue and weave these two elements together in a strategic manner. ]]></description>
        <link>https://villing.com/articles/strategic-product-placement-weapon/</link>
		<pubDate>Thu, 12 Feb 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/strategic-product-placement-weapon/</guid>
    </item>
    <item>
        <title>The Future of the Marketing Agency/Client Relationship</title>
        <description><![CDATA[ I'd like to address what I perceive to be the appropriate role of today's agency. Our collective value proposition, if you will. ]]></description>
        <link>https://villing.com/articles/future-of-agency-client-relationship/</link>
		<pubDate>Fri, 06 Feb 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/future-of-agency-client-relationship/</guid>
    </item>
    <item>
        <title>Why You Should Underestimate Your Website Visitors</title>
        <description><![CDATA[ While it's often good to avoid underestimating your audience, that instinct may be a disservice to website usability. ]]></description>
        <link>https://villing.com/articles/underestimate-your-users/</link>
		<pubDate>Mon, 02 Feb 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/underestimate-your-users/</guid>
    </item>
    <item>
        <title>The Head-Shakers Among the Legion of Nodders</title>
        <description><![CDATA[ It's easier to agree. Way easier. The only trouble is that sometimes the blindfolded, nodding marchers are heading right off the edge of a cliff. ]]></description>
        <link>https://villing.com/articles/head-shakers-among-the-legion-of-nodders/</link>
		<pubDate>Tue, 27 Jan 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/head-shakers-among-the-legion-of-nodders/</guid>
    </item>
    <item>
        <title>The Five Qualities of a Great Project Manager</title>
        <description><![CDATA[ As anyone at an agency will tell you, a great project manager can mean the difference between a successful, enjoyable project and an unmitigated disaster. ]]></description>
        <link>https://villing.com/articles/five-qualities-of-great-project-managers/</link>
		<pubDate>Wed, 21 Jan 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/five-qualities-of-great-project-managers/</guid>
    </item>
    <item>
        <title>Thom Villing Talks About Black Friday Trends on WNIT's &quot;Economic Outlook&quot;</title>
        <description><![CDATA[ Watch the roundtable discussion about holiday retail shopping and advertising trends featured on &quot;Economic Outlook.&quot; ]]></description>
        <link>https://villing.com/news/economic-outlook-2014/</link>
		<pubDate>Thu, 15 Jan 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/economic-outlook-2014/</guid>
    </item>
    <item>
        <title>They Say That Breaking Up is Hard to Do</title>
        <description><![CDATA[ Fair warning. This article is of a more personal nature than what we typically address in this space. So for those who may be expecting our usual business/marketing focused writings, our apologies. ]]></description>
        <link>https://villing.com/news/breaking-up-is-hard/</link>
		<pubDate>Fri, 09 Jan 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/breaking-up-is-hard/</guid>
    </item>
    <item>
        <title>Does Anybody Really Know What A Tagline Is? Does Anybody Really Care?</title>
        <description><![CDATA[ While both positioning statements and taglines should flow logically from your overall marketing communications strategy, the similarity of intent ends there. ]]></description>
        <link>https://villing.com/articles/does-anybody-really-know-what-a-tagline-is/</link>
		<pubDate>Mon, 05 Jan 2015 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/does-anybody-really-know-what-a-tagline-is/</guid>
    </item>
    <item>
        <title>The Color of Marketing</title>
        <description><![CDATA[ The role of color in marketing is hardly breaking news. Color has influenced marketing decisions for over a century.  ]]></description>
        <link>https://villing.com/articles/color-of-marketing/</link>
		<pubDate>Mon, 29 Dec 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/color-of-marketing/</guid>
    </item>
    <item>
        <title>T'is the Season: A Case for Cause Marketing</title>
        <description><![CDATA[ When orchestrated effectively, cause marketing can be a win-win for commercial marketers and specific charities. ]]></description>
        <link>https://villing.com/articles/tis-the-season-for-cause-marketing/</link>
		<pubDate>Tue, 23 Dec 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/tis-the-season-for-cause-marketing/</guid>
    </item>
    <item>
        <title>The Necessity of  Self-Understanding</title>
        <description><![CDATA[ One of the biggest challenges facing marketers is demonstrating a fundamental understanding of what their company does and why. ]]></description>
        <link>https://villing.com/articles/necessity-of-self-understanding/</link>
		<pubDate>Wed, 17 Dec 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/necessity-of-self-understanding/</guid>
    </item>
    <item>
        <title>Be Careful Promoting Your Products Over Twitter and Facebook</title>
        <description><![CDATA[ Last month, the FTC charged Deutsch LA and Sony when the agency encouraged its employees to use their personal Twitter accounts to generate buzz about a PlayStation product. ]]></description>
        <link>https://villing.com/articles/be-careful-promoting-your-products-on-social-media/</link>
		<pubDate>Thu, 11 Dec 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/be-careful-promoting-your-products-on-social-media/</guid>
    </item>
    <item>
        <title>Conference Room Revelations</title>
        <description><![CDATA[ Major changes in direction after the creative has been presented can be frustrating, but often the end result is worth it. ]]></description>
        <link>https://villing.com/articles/conference-room-revelations/</link>
		<pubDate>Tue, 02 Dec 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/conference-room-revelations/</guid>
    </item>
    <item>
        <title>If Your Marketing Is Brilliant, Does It Even Need to Fit Your Brand?</title>
        <description><![CDATA[ Sometimes highly viral marketing creative seems to have little to do with the brand or product it's promoting. Does it even matter? ]]></description>
        <link>https://villing.com/articles/does-your-marketing-need-to-fit-your-brand/</link>
		<pubDate>Wed, 26 Nov 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/does-your-marketing-need-to-fit-your-brand/</guid>
    </item>
    <item>
        <title>Why Words Matter in Marketing</title>
        <description><![CDATA[ Words get a bad rap these days. If I hear one more person say nobody reads anymore, I may throw just throw a typewriter at someone. ]]></description>
        <link>https://villing.com/articles/why-words-matter-in-marketing/</link>
		<pubDate>Thu, 20 Nov 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/why-words-matter-in-marketing/</guid>
    </item>
    <item>
        <title>Villing &amp; Company Names Middaugh As Creative Director</title>
        <description><![CDATA[ Middaugh will be responsible for the creative integrity of all agency projects by directing copy and design, as well as developing and maintaining client brand awareness through print, television, radio, video, digital, social media and the web. ]]></description>
        <link>https://villing.com/news/jeff-middaugh-named-creative-director/</link>
		<pubDate>Mon, 17 Nov 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/jeff-middaugh-named-creative-director/</guid>
    </item>
    <item>
        <title>Turning a Swing and a Miss into an Unexpected Social Media Hit</title>
        <description><![CDATA[ Finding itself in the middle of a social media storm, Chevy recently chose to wade in and guide the conversation back to where they wanted it to be. ]]></description>
        <link>https://villing.com/articles/turning-a-miss-into-a-hit/</link>
		<pubDate>Fri, 14 Nov 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/turning-a-miss-into-a-hit/</guid>
    </item>
    <item>
        <title>Design And Functionality Are The Same</title>
        <description><![CDATA[ Design tends to be the go-to term for the folks on the art end of things while functionality remains the five-syllable favorite for the tech set. But both are all about the same thing. ]]></description>
        <link>https://villing.com/articles/design-and-functionality-are-the-same/</link>
		<pubDate>Thu, 06 Nov 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/design-and-functionality-are-the-same/</guid>
    </item>
    <item>
        <title>Quoth the Maven Nevermore: Ten Terrifying Tales of Marketing Mayhem</title>
        <description><![CDATA[ All Hallows Eve seems a grotesquely appropriate day to reflect on the haunting tales of misguided marketing mad men. ]]></description>
        <link>https://villing.com/articles/quoth-the-maven-nevermore/</link>
		<pubDate>Fri, 31 Oct 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/quoth-the-maven-nevermore/</guid>
    </item>
    <item>
        <title>When Did Talking Go Out of Style?</title>
        <description><![CDATA[ As part of my public relations classes and training, it was impressed upon me that face-to-face or at least voice-to-voice communication was a critical part of building good relationships.   ]]></description>
        <link>https://villing.com/articles/when-did-talking-go-out-of-style/</link>
		<pubDate>Wed, 29 Oct 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/when-did-talking-go-out-of-style/</guid>
    </item>
    <item>
        <title>How To Take and Edit Web Screenshots From Any Browser</title>
        <description><![CDATA[ When trying to communicate with your team about your website, it can sometimes be difficult or cumbersome to describe your comments with words alone.  ]]></description>
        <link>https://villing.com/articles/how-to-take-web-screenshots/</link>
		<pubDate>Thu, 23 Oct 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/how-to-take-web-screenshots/</guid>
    </item>
    <item>
        <title>Brand Storytelling. Duh!</title>
        <description><![CDATA[ &quot;Brand storytelling&quot; is all the rage these days. While the concept is one to which we have always subscribed, it seems strange that marketers are embracing this as something new. ]]></description>
        <link>https://villing.com/articles/brand-storytelling-duh/</link>
		<pubDate>Fri, 17 Oct 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/brand-storytelling-duh/</guid>
    </item>
    <item>
        <title>The Scariest Case of Tourism Marketing. Ever.</title>
        <description><![CDATA[ What do you do if you want to promote an abandoned prison that is not a national landmark? You have to get creative. ]]></description>
        <link>https://villing.com/articles/scariest-case-of-tourism-marketing/</link>
		<pubDate>Tue, 07 Oct 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/scariest-case-of-tourism-marketing/</guid>
    </item>
    <item>
        <title>To Rebrand Or Not To Rebrand, That Is The Question. </title>
        <description><![CDATA[ The idea of rebranding often leads to questionable decisions.  Some organizations fail to rebrand when they possibly should while others rebrand when they probably shouldn't. ]]></description>
        <link>https://villing.com/articles/to-rebrand-or-not-to-rebrand/</link>
		<pubDate>Wed, 01 Oct 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/to-rebrand-or-not-to-rebrand/</guid>
    </item>
    <item>
        <title>Three Lessons We Can Learn From Websites That Failed</title>
        <description><![CDATA[ It's important to learn from failure as much as success. What can we learn from the high-profile failures of Myspace, Digg and Google Reader? ]]></description>
        <link>https://villing.com/articles/websites-that-failed/</link>
		<pubDate>Thu, 25 Sep 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/websites-that-failed/</guid>
    </item>
    <item>
        <title>Announcer Gaffes Cause Surface Tension</title>
        <description><![CDATA[ Imagine the frustration Microsoft must be feeling after paying $400 million for the Surface to be the &quot;official tablet of the NFL&quot; only to have their product incorrectly referred to as an iPad by the announcers.  ]]></description>
        <link>https://villing.com/articles/announcer-gaffes-cause-surface-tension/</link>
		<pubDate>Wed, 17 Sep 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/announcer-gaffes-cause-surface-tension/</guid>
    </item>
    <item>
        <title>My Personal PR Path</title>
        <description><![CDATA[ Our summer intern, Danielle Faczan, writes about how her PR learning experiences at Villing &amp; Company. ]]></description>
        <link>https://villing.com/articles/my-personal-pr-path/</link>
		<pubDate>Mon, 15 Sep 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/my-personal-pr-path/</guid>
    </item>
    <item>
        <title>Will Walmart's Savings Catcher Program Catch Your Attention?</title>
        <description><![CDATA[ I'm not a frequent Walmart shopper, but a TV spot on their Savings Catcher loyalty program intrigued me enough to investigate further. ]]></description>
        <link>https://villing.com/articles/walmarts-savings-catcher-program/</link>
		<pubDate>Tue, 09 Sep 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/walmarts-savings-catcher-program/</guid>
    </item>
    <item>
        <title>Customer Loyalty Is The End Game For You But What's In It For Your Customers?</title>
        <description><![CDATA[ Loyalty programs are great tools with clear benefits for both marketers and customers. ]]></description>
        <link>https://villing.com/articles/customer-loyalty-is-the-end-game/</link>
		<pubDate>Wed, 03 Sep 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/customer-loyalty-is-the-end-game/</guid>
    </item>
    <item>
        <title>Everyday Writing Advice Applied to Web Publishing</title>
        <description><![CDATA[ Making sure your blog post to free of grammatical errors and mistakes will bring more value and visitors to your site.  ]]></description>
        <link>https://villing.com/articles/everyday-writing-advice-applied-to-web-publishing/</link>
		<pubDate>Thu, 28 Aug 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/everyday-writing-advice-applied-to-web-publishing/</guid>
    </item>
    <item>
        <title>Five Guidelines to Make Your Website's Links More Usable</title>
        <description><![CDATA[ From a design perspective, links of any kind within the text of a page are a bit of an eyesore. However, it's important that we balance the site's visuals and usability when choosing how to style our links. ]]></description>
        <link>https://villing.com/articles/five-guidelines-to-make-your-websites-links-more-usable/</link>
		<pubDate>Fri, 22 Aug 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/five-guidelines-to-make-your-websites-links-more-usable/</guid>
    </item>
    <item>
        <title>Eleven Ways To Love LinkedIn</title>
        <description><![CDATA[ Here are just a few reasons why LinkedIn is the one social media channel to love. ]]></description>
        <link>https://villing.com/articles/eleven-ways-to-love-linkedin/</link>
		<pubDate>Tue, 19 Aug 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/eleven-ways-to-love-linkedin/</guid>
    </item>
    <item>
        <title>Coke Plays Name Game to Perfection</title>
        <description><![CDATA[ In the waning days of summer, Coke has heated up their social media efforts through the 'Share a Coke' campaign. ]]></description>
        <link>https://villing.com/articles/coke-plays-name-game-to-perfection/</link>
		<pubDate>Tue, 12 Aug 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/coke-plays-name-game-to-perfection/</guid>
    </item>
    <item>
        <title>How Are You Creating, Remembering or Storing Your Passwords?</title>
        <description><![CDATA[ Here are some helpful tips and services that can help keep your accounts out of the wrong hands. ]]></description>
        <link>https://villing.com/articles/how-are-you-creating-remembering-or-storing-your-passwords/</link>
		<pubDate>Wed, 06 Aug 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/how-are-you-creating-remembering-or-storing-your-passwords/</guid>
    </item>
    <item>
        <title>Creativity Unplugged - Switching Off Tech When Switching On Ideas</title>
        <description><![CDATA[ Going low-tech to write down your thoughts on paper can be freeing and refreshing from our everyday gadgets. ]]></description>
        <link>https://villing.com/articles/creativity-unplugged-switching-off-tech-when-switching-on-ideas/</link>
		<pubDate>Thu, 31 Jul 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/creativity-unplugged-switching-off-tech-when-switching-on-ideas/</guid>
    </item>
    <item>
        <title>Summer Reading List</title>
        <description><![CDATA[ Keeping a cache of books to read can pay off for your boredom. ]]></description>
        <link>https://villing.com/articles/summer-reading-list/</link>
		<pubDate>Fri, 25 Jul 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/summer-reading-list/</guid>
    </item>
    <item>
        <title>Would You Match Your Wall Color To Your Nail Color?</title>
        <description><![CDATA[ When two brands combine to make a product is it always for the best or sometimes odd? ]]></description>
        <link>https://villing.com/articles/would-you-match-your-wall-color-to-your-nail-color/</link>
		<pubDate>Thu, 17 Jul 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/would-you-match-your-wall-color-to-your-nail-color/</guid>
    </item>
    <item>
        <title>Be Wary of the RFP Quota</title>
        <description><![CDATA[ Not all RFPs are worth pursuing. Sometimes it's important to ask some qualifying questions to make sure it's worth the time. ]]></description>
        <link>https://villing.com/articles/be-wary-of-the-rfp-quota/</link>
		<pubDate>Fri, 11 Jul 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/be-wary-of-the-rfp-quota/</guid>
    </item>
    <item>
        <title>Experience Speaks Louder Than Words</title>
        <description><![CDATA[ A recent viral Volkswagen public service announcement shows how to make an intangible message more tangible using modern technology. ]]></description>
        <link>https://villing.com/articles/experience-speaks-louder-than-words/</link>
		<pubDate>Thu, 03 Jul 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/experience-speaks-louder-than-words/</guid>
    </item>
    <item>
        <title>To Blog or Not To Blog, That Is The Question</title>
        <description><![CDATA[ Like many bloggers, I occasionally wonder if anyone is really reading my blog posts or if they are just falling into some black hole in cyberspace. ]]></description>
        <link>https://villing.com/articles/to-blog-or-not-to-blog-that-is-the-question/</link>
		<pubDate>Thu, 26 Jun 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/to-blog-or-not-to-blog-that-is-the-question/</guid>
    </item>
    <item>
        <title>Mad Men Unstuck in Time, Part 3 - Ads from the Age of Poodle Skirts, Drive-Ins, and Rock 'n' Roll</title>
        <description><![CDATA[ How were the ads from the 50's, and what made them unique to today's advertising. ]]></description>
        <link>https://villing.com/articles/ads-from-the-age-of-poodle-skirts-drive-ins-and-rock-n-roll/</link>
		<pubDate>Wed, 18 Jun 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/ads-from-the-age-of-poodle-skirts-drive-ins-and-rock-n-roll/</guid>
    </item>
    <item>
        <title>New Mercedes-Benz Ad Reveals Market for Luxury Cars</title>
        <description><![CDATA[ Mercedes-Benz and Mario team up to sell luxury cars for the greater good... of advertising. ]]></description>
        <link>https://villing.com/articles/new-mercedes-benz-ad-reveals-market-for-luxury-cars/</link>
		<pubDate>Fri, 13 Jun 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/new-mercedes-benz-ad-reveals-market-for-luxury-cars/</guid>
    </item>
    <item>
        <title>Coca-Cola's Clever Second Lives Campaign</title>
        <description><![CDATA[ Can the big companies pull on your heartstrings with powerful advertising? ]]></description>
        <link>https://villing.com/articles/coca-colas-clever-second-lives-campaign/</link>
		<pubDate>Mon, 09 Jun 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/coca-colas-clever-second-lives-campaign/</guid>
    </item>
    <item>
        <title>The ABCs of NFC (Near Field Communication)</title>
        <description><![CDATA[ NFC has been getting more attention by the media after becoming a technology for mobile payments and creative marketing. How can you utilize it work for you? ]]></description>
        <link>https://villing.com/articles/the-abcs-of-nfc-near-field-communication/</link>
		<pubDate>Wed, 04 Jun 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-abcs-of-nfc-near-field-communication/</guid>
    </item>
    <item>
        <title>Five Reasons to Use Animation on Your Website</title>
        <description><![CDATA[ Rather than animation for animation's sake, it's important to use online animation and motion as a means to better communicate with website visitors. ]]></description>
        <link>https://villing.com/articles/five-reasons-to-use-web-animation/</link>
		<pubDate>Tue, 27 May 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/five-reasons-to-use-web-animation/</guid>
    </item>
    <item>
        <title>What Say You?</title>
        <description><![CDATA[ It's said &quot;the devil can quote scripture for his own purpose.&quot;  Maybe the same is true for measuring marketing effectiveness.  You be the judge. ]]></description>
        <link>https://villing.com/articles/what-say-you/</link>
		<pubDate>Tue, 20 May 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/what-say-you/</guid>
    </item>
    <item>
        <title>Should I Be Here? - The Art of Interning</title>
        <description><![CDATA[ Trying to find a vocational interest is no simple task. But our winter intern boasts a secret weapon in his pursuit of a career. ]]></description>
        <link>https://villing.com/articles/should-i-be-here-the-art-of-interning/</link>
		<pubDate>Wed, 30 Apr 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/should-i-be-here-the-art-of-interning/</guid>
    </item>
    <item>
        <title>The Four P's of Effective Event Marketing</title>
        <description><![CDATA[ As traditional advertising media outlets have  become more and more fragmented, the rise of social media has enabled marketers to   reach a highly engaged audience in a targeted and cost effective new way. ]]></description>
        <link>https://villing.com/articles/the-four-ps-of-effective-event-marketing/</link>
		<pubDate>Thu, 24 Apr 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-four-ps-of-effective-event-marketing/</guid>
    </item>
    <item>
        <title>Tale of Two &quot;List&quot; Sites: Customer Service Done Well and Not So Well</title>
        <description><![CDATA[  Thousands of positive impressions can be made with effective customer relationship management. Thousands of negative impressions can likewise be made with poor customer relationship management. ]]></description>
        <link>https://villing.com/articles/tale-of-two-list-sites-customer-service-done-well-and-not-so-well/</link>
		<pubDate>Wed, 09 Apr 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/tale-of-two-list-sites-customer-service-done-well-and-not-so-well/</guid>
    </item>
    <item>
        <title>Cadillac Need Not Apologize for Targeting Its Demographic</title>
        <description><![CDATA[ Cadillac has received a lot of negative feedback for their &quot;Poolside&quot; ad. Did they make a huge marketing mistake? ]]></description>
        <link>https://villing.com/articles/cadillac-need-not-apologize/</link>
		<pubDate>Thu, 03 Apr 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/cadillac-need-not-apologize/</guid>
    </item>
    <item>
        <title>Advertising Age Releases 2014 Marketing Fact Pack</title>
        <description><![CDATA[ Advertising Age recently released their 2014 Marketing Fact Pack, which contains a lot of useful statistics and information for marketers.  ]]></description>
        <link>https://villing.com/articles/adage-2014-marketing-facts/</link>
		<pubDate>Wed, 26 Mar 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/adage-2014-marketing-facts/</guid>
    </item>
    <item>
        <title>Point/Counterpoint: The End of Advertising</title>
        <description><![CDATA[ Is the death of TV advertising near or just hype of the information age? ]]></description>
        <link>https://villing.com/articles/point-counterpoint-the-end-of-advertising/</link>
		<pubDate>Wed, 19 Mar 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/point-counterpoint-the-end-of-advertising/</guid>
    </item>
    <item>
        <title>A Tale of Two States: IN v MI Tourism</title>
        <description><![CDATA[ When it comes to marketing tourism, Indiana and Michigan represent the ultimate tale of two states. One state consistently gets it right. The other has never figured it out. ]]></description>
        <link>https://villing.com/articles/a-tale-of-two-states-in-v-mi-tourism/</link>
		<pubDate>Mon, 10 Mar 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/a-tale-of-two-states-in-v-mi-tourism/</guid>
    </item>
    <item>
        <title>Invention and Reinvention: How the Agency Business Has Changed!</title>
        <description><![CDATA[ I just had a chance to review Ad Age magazine's annual Agency of the Year issue. If ever there were a poster child for an industry's evolution, it is this issue. ]]></description>
        <link>https://villing.com/articles/invention-and-reinvention-how-the-agency-business-has-changed/</link>
		<pubDate>Thu, 27 Feb 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/invention-and-reinvention-how-the-agency-business-has-changed/</guid>
    </item>
    <item>
        <title>Emotional Marketing - Power Beyond Anything Else</title>
        <description><![CDATA[ The human emotion is powerful and it drives many of our intentions and our desires. It can also define who we are as a person. ]]></description>
        <link>https://villing.com/articles/emotional-marketing-power-beyond-anything-else/</link>
		<pubDate>Thu, 20 Feb 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/emotional-marketing-power-beyond-anything-else/</guid>
    </item>
    <item>
        <title>Some Examples of Swift Storytelling from Adobe</title>
        <description><![CDATA[ We thought we'd share a few excellent examples of video storytelling from Adobe. ]]></description>
        <link>https://villing.com/articles/some-examples-of-swift-storytelling-from-adobe/</link>
		<pubDate>Tue, 11 Feb 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/some-examples-of-swift-storytelling-from-adobe/</guid>
    </item>
    <item>
        <title>Looking Back on the First Mac Attack</title>
        <description><![CDATA[ An effective marketing campaign will only hasten the demise of a weak product by creating negative trial experiences. ]]></description>
        <link>https://villing.com/articles/looking-back-on-the-first-mac-attack/</link>
		<pubDate>Tue, 04 Feb 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/looking-back-on-the-first-mac-attack/</guid>
    </item>
    <item>
        <title>Trust Your Power within Derrick Coleman</title>
        <description><![CDATA[ On February 2, over 100 million people will tune in to watch the Seattle Seahawks and Denver Broncos face off for the Super Bowl XLVIII title. That's the cue for the highly anticipated Super Bowl commercials to make their debut. ]]></description>
        <link>https://villing.com/articles/trust-your-power-within-derrick-coleman/</link>
		<pubDate>Tue, 28 Jan 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/trust-your-power-within-derrick-coleman/</guid>
    </item>
    <item>
        <title>QR Codes Are Ineffective ... If You Use Them Incorrectly</title>
        <description><![CDATA[ QR Codes have graced everything from print ads to public buses.  Recently, many have put them on the endangered species list.  But contrary to popular belief, QR Codes can be effective if they're used correctly.  ]]></description>
        <link>https://villing.com/articles/qr-codes-are-ineffective/</link>
		<pubDate>Wed, 22 Jan 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/qr-codes-are-ineffective/</guid>
    </item>
    <item>
        <title>The Risky Gamble of Deep Discounts</title>
        <description><![CDATA[ It's important to be careful when chasing after customers with discounts. It's easy to accidentally lower the value of your product. ]]></description>
        <link>https://villing.com/articles/risky-gamble-of-deep-discounts/</link>
		<pubDate>Wed, 15 Jan 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/risky-gamble-of-deep-discounts/</guid>
    </item>
    <item>
        <title>What's the First Rule of Droid Club?</title>
        <description><![CDATA[ What's the first rule of Droid club? Don't talk about it. Just make it entertaining. ]]></description>
        <link>https://villing.com/articles/whats-the-first-rule-of-droid-club/</link>
		<pubDate>Tue, 07 Jan 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/whats-the-first-rule-of-droid-club/</guid>
    </item>
    <item>
        <title>When It's Awesome Not to Trademark Your Awesome Catchphrase</title>
        <description><![CDATA[ Keeping genuine quality and likeness behind your brand. ]]></description>
        <link>https://villing.com/articles/when-its-awesome-not-to-trademark-your-awesome-catchphrase/</link>
		<pubDate>Wed, 01 Jan 2014 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/when-its-awesome-not-to-trademark-your-awesome-catchphrase/</guid>
    </item>
    <item>
        <title>A Christmas Miracle</title>
        <description><![CDATA[ Next time someone asks what my dream PR project would be, I know just what I'll say. ]]></description>
        <link>https://villing.com/articles/a-christmas-miracle/</link>
		<pubDate>Thu, 26 Dec 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/a-christmas-miracle/</guid>
    </item>
    <item>
        <title>Six Degrees of Holiday Shopping</title>
        <description><![CDATA[ Well targeted humor promotes a socially conscious Holiday shopping alternative. ]]></description>
        <link>https://villing.com/articles/six-degrees-of-holiday-shopping/</link>
		<pubDate>Fri, 20 Dec 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/six-degrees-of-holiday-shopping/</guid>
    </item>
    <item>
        <title>Tis the Season to Be Ten</title>
        <description><![CDATA[ As marketers it's fun to see what new gadgets are hot this holiday season as toy companies appeal to children's creativity and imagination. Here are a few we like. ]]></description>
        <link>https://villing.com/articles/tis-the-season-to-be-ten/</link>
		<pubDate>Mon, 16 Dec 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/tis-the-season-to-be-ten/</guid>
    </item>
    <item>
        <title>The Marketing of an Anchorman: How Much is 2 Much?</title>
        <description><![CDATA[ In traditional advertising, there is definitely what is called a &quot;wear-out&quot; factor when an advertiser repeats a commercial too frequently. But that is not the case with the marketing of Anchorman 2. ]]></description>
        <link>https://villing.com/articles/the-marketing-of-an-anchorman/</link>
		<pubDate>Tue, 10 Dec 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-marketing-of-an-anchorman/</guid>
    </item>
    <item>
        <title>I'm Thankful for Ronald McDonald House Charities</title>
        <description><![CDATA[ I've been aware of RMHC for years, since they are one of our pro bono clients. But in the last year their work impacted my family personally. ]]></description>
        <link>https://villing.com/articles/thankful-for-rmhc/</link>
		<pubDate>Tue, 03 Dec 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/thankful-for-rmhc/</guid>
    </item>
    <item>
        <title>Life Lessons Outside the Classroom</title>
        <description><![CDATA[ Our fall intern discusses how she took the skills and techniques she's been learning the past three-and-a-half years and applied them to real business situations. ]]></description>
        <link>https://villing.com/articles/life-lessons-outside-the-classroom/</link>
		<pubDate>Wed, 27 Nov 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/life-lessons-outside-the-classroom/</guid>
    </item>
    <item>
        <title>Mad Men Unstuck in Time, Part 2 - From Handlebar Mustaches to Fedoras</title>
        <description><![CDATA[ Let's go back in time to the era when adman Don Draper was still small enough to sit on Santa's lap to demand his Red Ryder 1000 shot carbine rifle. ]]></description>
        <link>https://villing.com/articles/mad-men-unstuck-in-time-part-2/</link>
		<pubDate>Fri, 22 Nov 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/mad-men-unstuck-in-time-part-2/</guid>
    </item>
    <item>
        <title>People View What Interests Them...and Sometimes, It's an Ad.</title>
        <description><![CDATA[ Many marketers seem to believe that it's more important to get their message out there than to take the time and apply the creativity necessary to make it interesting. ]]></description>
        <link>https://villing.com/articles/people-view-what-interests-them/</link>
		<pubDate>Mon, 18 Nov 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/people-view-what-interests-them/</guid>
    </item>
    <item>
        <title>It's an Ad, Ad, Ad, Ad World</title>
        <description><![CDATA[ Ads. They're all the same no matter how you spin it and all-around irritating. Right? ]]></description>
        <link>https://villing.com/articles/its-an-ad-world/</link>
		<pubDate>Thu, 14 Nov 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/its-an-ad-world/</guid>
    </item>
    <item>
        <title>A Sweet Social Media Campaign for a Sweet Halloween</title>
        <description><![CDATA[ MSN Money estimates that Americans spent close to $7 billion on Halloween related items this year. Each year, we see more brands get into the Halloween spirit with spooktacular campaigns. ]]></description>
        <link>https://villing.com/articles/sweet-campaign/</link>
		<pubDate>Tue, 05 Nov 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/sweet-campaign/</guid>
    </item>
    <item>
        <title>Marketing Horror Stories</title>
        <description><![CDATA[ Today is Halloween. So this seems an appropriate time to share our ghoulish views of the all-time scariest episodes in recent marketing history ]]></description>
        <link>https://villing.com/articles/marketing-horror-stories/</link>
		<pubDate>Thu, 31 Oct 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/marketing-horror-stories/</guid>
    </item>
    <item>
        <title>Risk in Advertising: When Does it Pay to Take Creative Risks?</title>
        <description><![CDATA[ Chipotle's recent advertisement featuring a scarecrow in a dystopian world takes several risks. When does it make sense to take creative risks in marketing? ]]></description>
        <link>https://villing.com/articles/risk-in-advertising/</link>
		<pubDate>Thu, 24 Oct 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/risk-in-advertising/</guid>
    </item>
    <item>
        <title>Stand By Your Brand (2013)</title>
        <description><![CDATA[ With the government shutdown and all the other news media noise going on, you may have missed an interesting piece of business news a few weeks ago. Coca-Cola was bumped by Apple as the most valuable brand in the world. ]]></description>
        <link>https://villing.com/articles/stand-by-your-brand-2013/</link>
		<pubDate>Fri, 18 Oct 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/stand-by-your-brand-2013/</guid>
    </item>
    <item>
        <title>Mad Men Unstuck in Time, Part 1 - Present Perception of Past Ads</title>
        <description><![CDATA[ This first article in a multipart series taking us back in time to visit various eras in advertising over the last century. ]]></description>
        <link>https://villing.com/articles/mad-men-unstuck-1/</link>
		<pubDate>Mon, 14 Oct 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/mad-men-unstuck-1/</guid>
    </item>
    <item>
        <title>Millennial Marketing Mayhem </title>
        <description><![CDATA[ By the way some marketers make it sound, our generation came as a total surprise to society. We've been around since the 80s. Did you really not see us coming?  ]]></description>
        <link>https://villing.com/articles/millennial-marketing-mayhem/</link>
		<pubDate>Tue, 08 Oct 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/millennial-marketing-mayhem/</guid>
    </item>
    <item>
        <title>Modern Digital Marketing: Harmless Promotion or Home Invasion?</title>
        <description><![CDATA[ Technology brands are always competing to offer the latest and greatest. But will marketers begin to feel push back as the average American realizes how much access he or she is granting? ]]></description>
        <link>https://villing.com/articles/modern-digital-marketing-privacy-invasion/</link>
		<pubDate>Wed, 02 Oct 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/modern-digital-marketing-privacy-invasion/</guid>
    </item>
    <item>
        <title>The Media Kit: An Oldie, But a Goodie</title>
        <description><![CDATA[ In recent years, it seems as though the traditional media kit has gone extinct. With email and social media at our fingertips, why bother with the hassle of media kits? ]]></description>
        <link>https://villing.com/articles/the-media-kit/</link>
		<pubDate>Thu, 26 Sep 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-media-kit/</guid>
    </item>
    <item>
        <title>Five Amusing (Or Not So) Musings About Contemporary Marketing Communications</title>
        <description><![CDATA[ As another departure from my usual article style and presented in digest(ible) form, here are some totally random items for your consideration. ]]></description>
        <link>https://villing.com/articles/five-amusing-musings/</link>
		<pubDate>Tue, 17 Sep 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/five-amusing-musings/</guid>
    </item>
    <item>
        <title>The App-ification of the Web</title>
        <description><![CDATA[ Due to the explosive growth in mobile traffic and touchscreens on traditional computers, your next website should be heavily influenced by mobile application design for the best user experience. ]]></description>
        <link>https://villing.com/articles/appification-of-the-web/</link>
		<pubDate>Wed, 11 Sep 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/appification-of-the-web/</guid>
    </item>
    <item>
        <title>Elmore Leonard on Writing Copy</title>
        <description><![CDATA[ A look at the late Elmore Leonard's ten rules of writing and their application to ad copywriting. ]]></description>
        <link>https://villing.com/articles/elmore-leonard-on-writing-copy/</link>
		<pubDate>Thu, 05 Sep 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/elmore-leonard-on-writing-copy/</guid>
    </item>
    <item>
        <title>Want to Make A Real Impact? Go Off Script.</title>
        <description><![CDATA[ Reflecting on my own experiences with countless commercials, videos, feature stories and even new business pitches, it's interesting how many times the major takeaway was never included in a script.  ]]></description>
        <link>https://villing.com/articles/go-off-script/</link>
		<pubDate>Fri, 30 Aug 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/go-off-script/</guid>
    </item>
    <item>
        <title>Can You Really Predict What Will Go Viral?</title>
        <description><![CDATA[ Mashable claims their updated Android app can predict whether content will go viral. How successful can such a system actually be? ]]></description>
        <link>https://villing.com/articles/can-you-predict-what-goes-viral/</link>
		<pubDate>Mon, 26 Aug 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/can-you-predict-what-goes-viral/</guid>
    </item>
    <item>
        <title>An Admittedly Self-Serving Guide to Better RFPs</title>
        <description><![CDATA[ Like most agencies, we get a fair amount of RFPs (Requests for Proposal). Some are short and to the point. Some, well, not so much. Here is my blatantly self-serving set of guidelines for anyone issuing an RFP. ]]></description>
        <link>https://villing.com/articles/an-admittedly-self-serving-guide-to-rfps/</link>
		<pubDate>Mon, 19 Aug 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/an-admittedly-self-serving-guide-to-rfps/</guid>
    </item>
    <item>
        <title>Is It OK to Leave Out Disclaimers in Pursuit of Viral Buzz?</title>
        <description><![CDATA[ Getting a product demo to go viral is one of the best things that can happen for a new product launch. But is it worth going viral if you have to leave out some important facts? ]]></description>
        <link>https://villing.com/articles/is-it-ok-to-leave-out-disclaimers/</link>
		<pubDate>Mon, 12 Aug 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/is-it-ok-to-leave-out-disclaimers/</guid>
    </item>
    <item>
        <title>Video Terminology Basics 101, Part 5 - Footage</title>
        <description><![CDATA[ Video jargon can be difficult to understand for an outsider. In this article, we explain what is meant by footage. ]]></description>
        <link>https://villing.com/articles/video-terminology-5/</link>
		<pubDate>Tue, 06 Aug 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/video-terminology-5/</guid>
    </item>
    <item>
        <title>Are You Driving Your Audience to Dead Ends?</title>
        <description><![CDATA[ When you drive people to your site in advertisements, make sure to give them the relevant directions. The last thing you want to do is set them up for a frustrating visit. ]]></description>
        <link>https://villing.com/articles/are-you-driving-your-audience-to-dead-ends/</link>
		<pubDate>Wed, 31 Jul 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/are-you-driving-your-audience-to-dead-ends/</guid>
    </item>
    <item>
        <title>Missed Opportunities with Social Media</title>
        <description><![CDATA[ When it comes to social media, some companies get it. Some don't. There really doesn't seem to be a middle ground. ]]></description>
        <link>https://villing.com/articles/missed-opportunities-with-social-media/</link>
		<pubDate>Fri, 26 Jul 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/missed-opportunities-with-social-media/</guid>
    </item>
    <item>
        <title>Video Terminology Basics 101, Part 4 - Aspect Ratio</title>
        <description><![CDATA[ Video jargon can be difficult to understand for an outsider. In this article, we explain what is meant by aspect ratio. ]]></description>
        <link>https://villing.com/articles/video-terminology-4/</link>
		<pubDate>Mon, 22 Jul 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/video-terminology-4/</guid>
    </item>
    <item>
        <title>Go Mobile or Go Home</title>
        <description><![CDATA[ Just about everyone has difficulty looking at a website designed for desktop or laptop computer screens, on a phone screen that is only two inches wide. And it's completely unnecessary. ]]></description>
        <link>https://villing.com/articles/go-mobile-or-go-home/</link>
		<pubDate>Tue, 16 Jul 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/go-mobile-or-go-home/</guid>
    </item>
    <item>
        <title>The New Marketplace of Social Unrest: How Social Media Has Increased the Value of Market Research</title>
        <description><![CDATA[ Social unrest has been magnified by social media. How can companies protect their reputations in this new social paradigm? ]]></description>
        <link>https://villing.com/articles/new-marketplace-of-social-unrest/</link>
		<pubDate>Tue, 09 Jul 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/new-marketplace-of-social-unrest/</guid>
    </item>
    <item>
        <title>How a Company You've Never Heard of Beat Intel in the Next-Gen Console Market</title>
        <description><![CDATA[ Most you have heard of Intel, but I'd guess only a fraction of you have heard of the second-place CPU company: AMD. Learn how effective marketing strategy helped AMD go 3-for-3 in powering the XBox One, PS4 and Wii U. ]]></description>
        <link>https://villing.com/articles/amd-wins-console-war/</link>
		<pubDate>Tue, 02 Jul 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/amd-wins-console-war/</guid>
    </item>
    <item>
        <title>Social Media Strategies: Look Before You Leap</title>
        <description><![CDATA[ We all know social media is fast paced. While the newness of the latest platform or tactic may be alluring, it can also be a toxic to a marketing plan. ]]></description>
        <link>https://villing.com/articles/social-media-strategies/</link>
		<pubDate>Wed, 26 Jun 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/social-media-strategies/</guid>
    </item>
    <item>
        <title>A Real Power Play: The Art Institute of Chicago Scores with Stanley Cup Connection</title>
        <description><![CDATA[ One of the best promotions I've seen recently is the Art Institute of Chicago's tie-in to the Stanley Cup Finals. The iconic lions at the museum's entrance are now sporting huge Blackhawks helmets. ]]></description>
        <link>https://villing.com/articles/real-power-play/</link>
		<pubDate>Thu, 20 Jun 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/real-power-play/</guid>
    </item>
    <item>
        <title>Video Terminology Basics 101, Part 3 - Compression</title>
        <description><![CDATA[ Video compression, like most basic video terminology, can seem a little confusing at first. In this article, we explain what it means and how it's used by video editors. ]]></description>
        <link>https://villing.com/articles/video-terminology-3/</link>
		<pubDate>Fri, 14 Jun 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/video-terminology-3/</guid>
    </item>
    <item>
        <title>What Do Millennials Know That The Rest Of Us Don't?</title>
        <description><![CDATA[ One might suspect there would be discrepancies between the views people have about themselves and those others have about them, but a recent study suggests there's a significant difference for Millennials. ]]></description>
        <link>https://villing.com/articles/what-do-millennials-know/</link>
		<pubDate>Mon, 10 Jun 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/what-do-millennials-know/</guid>
    </item>
    <item>
        <title>The Night Chicago Died: Photojournalism Dealt Mortal Blow</title>
        <description><![CDATA[ Last week, the sun went down in Chicago - and on journalism. Twenty-eight photographers, the entire photo staff, were let go by the Chicago Sun-Times. Something is definitely wrong with this picture. ]]></description>
        <link>https://villing.com/articles/the-night-chicago-died/</link>
		<pubDate>Tue, 04 Jun 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-night-chicago-died/</guid>
    </item>
    <item>
        <title>Typography (The Revival)</title>
        <description><![CDATA[ Recently the world of design is starting to revisit what most would call the lost art form of hand lettering, calligraphy,  letterpress printing and wood type. ]]></description>
        <link>https://villing.com/articles/typography-the-revival/</link>
		<pubDate>Wed, 29 May 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/typography-the-revival/</guid>
    </item>
    <item>
        <title>Monday Morning Quarterbacking the JCPenny Logo Changes </title>
        <description><![CDATA[ JCPenny is undergoing a bit of an identity crisis. The logo modifications made over the last few years have contributed to an astounding decrease in awareness of the century-old brand. ]]></description>
        <link>https://villing.com/articles/monday-morning-quarterbacking-the-jcpenney-logo-changes/</link>
		<pubDate>Thu, 23 May 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/monday-morning-quarterbacking-the-jcpenney-logo-changes/</guid>
    </item>
    <item>
        <title>Business Ethics: Where Should We Draw The Line in Exploiting Customer Ignorance?</title>
        <description><![CDATA[ Some businesses have products and services that are confusing or difficult to understand. How can we make sure that we are ethical when selling these products? ]]></description>
        <link>https://villing.com/articles/exploiting-customer-ignorance/</link>
		<pubDate>Fri, 17 May 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/exploiting-customer-ignorance/</guid>
    </item>
    <item>
        <title>Five Impediments to Effective IMC</title>
        <description><![CDATA[ Integrated marketing communication often becomes like Mark Twain's quote about the weather.  Everyone talks about it, but no one does anything about it. ]]></description>
        <link>https://villing.com/articles/five-impediments-to-effective-imc/</link>
		<pubDate>Tue, 14 May 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/five-impediments-to-effective-imc/</guid>
    </item>
    <item>
        <title>It's All About Real-Time Marketing, People</title>
        <description><![CDATA[ The times they are a-changin'. The world seems to spin faster with every passing moment and everything we used to know has evolved overnight.  ]]></description>
        <link>https://villing.com/articles/its-all-about-real-time-marketing/</link>
		<pubDate>Wed, 08 May 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/its-all-about-real-time-marketing/</guid>
    </item>
    <item>
        <title>Video Terminology Basics 101, Part 2 - Resolution</title>
        <description><![CDATA[ Video jargon can be difficult to understand for an outsider. In this article, we explain what is meant by video resolution. ]]></description>
        <link>https://villing.com/articles/video-terminology-2/</link>
		<pubDate>Tue, 30 Apr 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/video-terminology-2/</guid>
    </item>
    <item>
        <title>Twitter Etiquette in Times of Tragedy</title>
        <description><![CDATA[ When major news events like last week's tragedies in Boston and West Texas take place, it's important to take caution when managing corporate social media accounts.  ]]></description>
        <link>https://villing.com/articles/twitter-etiquette-in-times-of-tragedy/</link>
		<pubDate>Wed, 24 Apr 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/twitter-etiquette-in-times-of-tragedy/</guid>
    </item>
    <item>
        <title>Meet Villing &amp; Company: An ode using 50 Beatles' song titles</title>
        <description><![CDATA[ As a bit of a change of pace, one of our most recent interns wrote this creative piece describing her internship experience. ]]></description>
        <link>https://villing.com/articles/meet-villing-and-company/</link>
		<pubDate>Fri, 19 Apr 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/meet-villing-and-company/</guid>
    </item>
    <item>
        <title>Video Terminology Basics 101, Part 1 - The Language of Video</title>
        <description><![CDATA[ Every discipline has proprietary jargon that can sound like a foreign language to outsiders. Video is no different. This article is the first in a series aimed at explaining the terms and concepts. ]]></description>
        <link>https://villing.com/articles/video-terminology-1/</link>
		<pubDate>Fri, 12 Apr 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/video-terminology-1/</guid>
    </item>
    <item>
        <title>Google's Spring Cleaning: Enlightened or Misguided</title>
        <description><![CDATA[ Last month, Google discontinued more of its services and products in what they like to call &quot;spring cleaning.&quot; Did they make a mistake? ]]></description>
        <link>https://villing.com/articles/google-spring-cleaning-2013/</link>
		<pubDate>Wed, 03 Apr 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/google-spring-cleaning-2013/</guid>
    </item>
    <item>
        <title>Winning Takes Care of Everything</title>
        <description><![CDATA[ Nike has released a new ad ostensibly congratulating Tiger Woods for regaining his ranking as the number one golfer in the world. Is that the right message? ]]></description>
        <link>https://villing.com/articles/winning-takes-care-of-everything/</link>
		<pubDate>Thu, 28 Mar 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/winning-takes-care-of-everything/</guid>
    </item>
    <item>
        <title>What Walter Cronkite's Predictions Can Teach Us</title>
        <description><![CDATA[ In a 1967 episode of CBS' &quot;the 21st Century,&quot; Walter Cronkite shows us what the home of the future might look like. What can we learn today? ]]></description>
        <link>https://villing.com/articles/walter-cronkite-predictions/</link>
		<pubDate>Mon, 25 Mar 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/walter-cronkite-predictions/</guid>
    </item>
    <item>
        <title>&quot;Best of Show&quot; Awarded to Villing &amp; Co. Produced Campaign at North Central Indiana ADDY Awards</title>
        <description><![CDATA[ Our &quot;My Road&quot; TV campaign for Purdue Federal won Gold and Best of Show at the North Central Indiana ADDY Awards in February. ]]></description>
        <link>https://villing.com/news/best-of-show-addy-purdue/</link>
		<pubDate>Thu, 21 Mar 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/best-of-show-addy-purdue/</guid>
    </item>
    <item>
        <title>Is Facebook Losing Its Cool Factor?</title>
        <description><![CDATA[ Facebook has noticed the exodus of young users. Is there any chance that the social giant will become irrelevant? What will replace it? ]]></description>
        <link>https://villing.com/articles/is-facebook-losing-its-cool-factor/</link>
		<pubDate>Mon, 18 Mar 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/is-facebook-losing-its-cool-factor/</guid>
    </item>
    <item>
        <title>Time Flies!</title>
        <description><![CDATA[ One of our winter interns reflects on her time working at the agency and what she has learned through the experience. ]]></description>
        <link>https://villing.com/articles/time-flies/</link>
		<pubDate>Tue, 12 Mar 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/time-flies/</guid>
    </item>
    <item>
        <title>Customer Service is the New ________</title>
        <description><![CDATA[ Why all this sudden fascination with customer service? Really, hasn't the mantra &quot;the customer is always right&quot; been with us since the dawn of retailing civilization? So why is customer service so topical now? ]]></description>
        <link>https://villing.com/articles/customer-service-is-the-new-_/</link>
		<pubDate>Wed, 06 Mar 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/customer-service-is-the-new-_/</guid>
    </item>
    <item>
        <title>Spoiler Alert: Time-shifted Content Will Change Product Sales and Service Strategies</title>
        <description><![CDATA[ The advantage of the NetFlix business model is both its immediacy as well as its timelessness. With some intentional planning, you can take advantage of these same strategies for your business today. ]]></description>
        <link>https://villing.com/articles/spoiler-alert-time-shifting-will-change-sales-and-service/</link>
		<pubDate>Mon, 25 Feb 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/spoiler-alert-time-shifting-will-change-sales-and-service/</guid>
    </item>
    <item>
        <title>ALERT! REMINDER! REPEAT! How Can We Get Anything Done These Days?</title>
        <description><![CDATA[ How many alerts or texts or calls can one digest before the anxiety drives you to the brink? ]]></description>
        <link>https://villing.com/articles/alert-reminder-repeat/</link>
		<pubDate>Wed, 20 Feb 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/alert-reminder-repeat/</guid>
    </item>
    <item>
        <title>Ditch Those Digits: Why Dropping the Phone Number in Your Ad Will Instantly Improve It</title>
        <description><![CDATA[ For a time, it was wise to include your phone number on billboards and TV commercials so people would have a way to contact you. That era came and went. ]]></description>
        <link>https://villing.com/articles/ditch-those-digits/</link>
		<pubDate>Fri, 15 Feb 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/ditch-those-digits/</guid>
    </item>
    <item>
        <title>Vine For Twitter: A Hammer In Search of a Nail</title>
        <description><![CDATA[ The latest from Twitter is called Vine. Thom looked at the app and some of the reviews, and isn't impressed. ]]></description>
        <link>https://villing.com/articles/vine-for-twitter/</link>
		<pubDate>Mon, 11 Feb 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/vine-for-twitter/</guid>
    </item>
    <item>
        <title>The PC Still Dominates, But Alternative Devices Are Growing Fast</title>
        <description><![CDATA[ With each passing year, consumers are spending more time with media. According to Nielsen's 2012 U.S. Consumer Report, consumers are using more devices to access media than ever before. ]]></description>
        <link>https://villing.com/articles/pc-still-dominates/</link>
		<pubDate>Thu, 31 Jan 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/pc-still-dominates/</guid>
    </item>
    <item>
        <title>Almost Half of Marketers to Boost Budgets This Year</title>
        <description><![CDATA[ This is the verbatim headline from a newsletter that just came across Thom's desk. It was referring specifically to B2B marketers, but I'm sure B2C brands are feeling upbeat as well. ]]></description>
        <link>https://villing.com/articles/half-of-marketers-boost-budgets/</link>
		<pubDate>Fri, 25 Jan 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/half-of-marketers-boost-budgets/</guid>
    </item>
    <item>
        <title>Manti, Lance &amp; Chip: Cautionary Tales About the Fragility of Trust</title>
        <description><![CDATA[ This isn't a sports story; rather, this is a cautionary tale ripped from the current sports headlines. ]]></description>
        <link>https://villing.com/articles/fragility-of-trust/</link>
		<pubDate>Thu, 17 Jan 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/fragility-of-trust/</guid>
    </item>
    <item>
        <title>Online Privacy, Tracking, Cookies and Other Tasty Treats</title>
        <description><![CDATA[ There have been a lot of high-profile, privacy-related issues in the press recently. Our interactive director explains what should concern you and what's overblown. ]]></description>
        <link>https://villing.com/articles/online-privacy-and-tracking/</link>
		<pubDate>Wed, 16 Jan 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/online-privacy-and-tracking/</guid>
    </item>
    <item>
        <title>Relearning How to Play</title>
        <description><![CDATA[ In the last few years I've been noticing the correlation between creativity and play more and more. For some reason, the theme keeps popping up in my mind. ]]></description>
        <link>https://villing.com/articles/relearning-how-to-play/</link>
		<pubDate>Fri, 11 Jan 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/relearning-how-to-play/</guid>
    </item>
    <item>
        <title>Thom Villing to Appear on WNIT's Economic Outlook</title>
        <description><![CDATA[ Thom Villing will be among a panel of local business leaders and retailers appearing on the WNIT-TV program, Economic Outlook, this weekend. ]]></description>
        <link>https://villing.com/news/thom-villing-economic-outlook-2012/</link>
		<pubDate>Tue, 08 Jan 2013 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/thom-villing-economic-outlook-2012/</guid>
    </item>
    <item>
        <title>A Mansion of a Logo</title>
        <description><![CDATA[ South Bend's Center for History invited us to help them create a new visual identity for the historic Oliver Mansion. ]]></description>
        <link>https://villing.com/articles/a-mansion-of-a-logo/</link>
		<pubDate>Wed, 26 Dec 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/a-mansion-of-a-logo/</guid>
    </item>
    <item>
        <title>It's About Time! Or Is It? Why It Makes More Sense to Pay for Solutions than Hours.</title>
        <description><![CDATA[ In the current climate of increased concern for accountability and return on investment, wouldn't it make more sense to pay for value received rather than hours incurred? ]]></description>
        <link>https://villing.com/articles/its-about-time/</link>
		<pubDate>Thu, 20 Dec 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/its-about-time/</guid>
    </item>
    <item>
        <title>In Need of a PR Boost? Take to the Field.</title>
        <description><![CDATA[ If you watched even a quarter of the Army-Navy football game - you witnessed a marketing assault on the senses. ]]></description>
        <link>https://villing.com/articles/need-a-pr-boost/</link>
		<pubDate>Fri, 14 Dec 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/need-a-pr-boost/</guid>
    </item>
    <item>
        <title>The Business of Pinterest </title>
        <description><![CDATA[ Use of Pinterest has skyrocketed to success over the past year. How can your business use this new social network to engage your customers? ]]></description>
        <link>https://villing.com/articles/business-of-pinterest/</link>
		<pubDate>Mon, 10 Dec 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/business-of-pinterest/</guid>
    </item>
    <item>
        <title>The Paper Paradox: Why Does Print Have Such an Emotional Connection?</title>
        <description><![CDATA[ In a world that stresses paperless everything, one of our most recent employees has found it surprising how much she still uses printed paper. ]]></description>
        <link>https://villing.com/articles/paper-paradox/</link>
		<pubDate>Tue, 04 Dec 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/paper-paradox/</guid>
    </item>
    <item>
        <title>Dealing with Screen Size on the Web Part 2: A Potential Solution</title>
        <description><![CDATA[ During the course of my day, I browse the web on screens that range from 3.6 inches to 12 inches to 47 inches. How can you build websites that work well at all sizes? ]]></description>
        <link>https://villing.com/articles/screen-resolution-on-the-web-2/</link>
		<pubDate>Fri, 30 Nov 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/screen-resolution-on-the-web-2/</guid>
    </item>
    <item>
        <title>Dealing with Screen Size on the Web Part 1: The Current Situation</title>
        <description><![CDATA[ Website developers have had to deal with the screen size problem since the beginning of the web. Over the years, this problem has become increasingly difficult to solve because screens are getting both larger and smaller. ]]></description>
        <link>https://villing.com/articles/screen-resolution-on-the-web-1/</link>
		<pubDate>Wed, 28 Nov 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/screen-resolution-on-the-web-1/</guid>
    </item>
    <item>
        <title>3 Tips to Prepare for 2013 (Just in Case the Mayans are Wrong)</title>
        <description><![CDATA[ Most marketers or managers probably have an end-of-year process in place, but here are some tips on three of the most helpful questions to ask yourself. ]]></description>
        <link>https://villing.com/articles/three-tips-to-prepare-for-2013/</link>
		<pubDate>Fri, 23 Nov 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/three-tips-to-prepare-for-2013/</guid>
    </item>
    <item>
        <title>Why Lousy Design Can Diminish Your Company's Perceived Trustworthiness</title>
        <description><![CDATA[ There is good design (the kind that does its job well), and there is bad design (the kind that doesn't). While mediocre design probably won't kill you, bad design can make your company look like it can't be trusted. ]]></description>
        <link>https://villing.com/articles/why-lousy-design-can-diminish-your-trustworthy/</link>
		<pubDate>Mon, 19 Nov 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/why-lousy-design-can-diminish-your-trustworthy/</guid>
    </item>
    <item>
        <title>What Windows 8 Means for Marketers</title>
        <description><![CDATA[ Late last month, Microsoft released a new version of Windows that represents the most significant change in the operating system since its inception. Here are the biggest take-aways for marketing professionals. ]]></description>
        <link>https://villing.com/articles/what-windows-8-means-for-marketers/</link>
		<pubDate>Tue, 13 Nov 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/what-windows-8-means-for-marketers/</guid>
    </item>
    <item>
        <title>Sometimes It's Better to Slip into Something a Little More Uncomfortable</title>
        <description><![CDATA[ Human nature, especially in this business, tends to foster taking a nice, safe, middle-of-the-road position. But think about it. In this high speed world, is the middle of the road really the safest place to be? ]]></description>
        <link>https://villing.com/articles/slip-into-something-uncomfortable/</link>
		<pubDate>Wed, 07 Nov 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/slip-into-something-uncomfortable/</guid>
    </item>
    <item>
        <title>Cool Guerrilla Marketing Ideas</title>
        <description><![CDATA[ As it becomes harder to reach people using traditional methods, some companies are using completely unconventional means of promoting their products. ]]></description>
        <link>https://villing.com/articles/cool-guerrilla-marketing-ideas/</link>
		<pubDate>Fri, 02 Nov 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/cool-guerrilla-marketing-ideas/</guid>
    </item>
    <item>
        <title>How Long Is Too Long? Reflections on the Duration of Video Content</title>
        <description><![CDATA[ Frequent readers of Villing Views are familiar with Thom's thoughts on the issue of long versus short relative to headlines, taglines and text. Now he turns his attention to length of video content. ]]></description>
        <link>https://villing.com/articles/how-long-is-too-long/</link>
		<pubDate>Thu, 25 Oct 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/how-long-is-too-long/</guid>
    </item>
    <item>
        <title>The Origins of Halloween and a Refreshing Shower</title>
        <description><![CDATA[ There's a big difference between Halloween as we know it today and its origins. Surprisingly, this understanding has interesting marketing implications as well. ]]></description>
        <link>https://villing.com/articles/origins-of-halloween/</link>
		<pubDate>Fri, 19 Oct 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/origins-of-halloween/</guid>
    </item>
    <item>
        <title>Improving Video Quality By Educating Artists to Think Technically</title>
        <description><![CDATA[ With the advent of low cost video equipment with interchangeable lens systems and the increase in demand for video, video quality has never been more relevant. ]]></description>
        <link>https://villing.com/articles/improving-video-quality/</link>
		<pubDate>Mon, 15 Oct 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/improving-video-quality/</guid>
    </item>
    <item>
        <title>Baby Names and Branding</title>
        <description><![CDATA[ For some reason, Nathan and his wife have chosen extremely rare and hard to pronounce names for both of their children. He explains why and how the same considerations apply to naming products and companies. ]]></description>
        <link>https://villing.com/articles/baby-names-and-branding/</link>
		<pubDate>Wed, 10 Oct 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/baby-names-and-branding/</guid>
    </item>
    <item>
        <title>The Return of Myspace: Could a Substantial Redesign Save the Grandfather of Modern Social Networks?</title>
        <description><![CDATA[ On Monday, Justin Timberlake announced a major Myspace redesign. Is it too late for the social media pioneer to rekindle its relationship with the online audience? ]]></description>
        <link>https://villing.com/articles/return-of-myspace/</link>
		<pubDate>Wed, 26 Sep 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/return-of-myspace/</guid>
    </item>
    <item>
        <title>Something Familiar, Something Peculiar: Reflections on Creativity in TV Advertising</title>
        <description><![CDATA[ We've all heard the expression, &quot;Imitation is the sincerest form of flattery.&quot; I suppose there is an element of truth there. Personally, I think that is being too kind. ]]></description>
        <link>https://villing.com/articles/something-familiar-something-peculiar/</link>
		<pubDate>Thu, 20 Sep 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/something-familiar-something-peculiar/</guid>
    </item>
    <item>
        <title>Using Mystery and Minimalism to Launch Products</title>
        <description><![CDATA[ Not every company is like Apple, but their high-impact product launches can teach marketers a lot about how to orchestrate successful press events. ]]></description>
        <link>https://villing.com/articles/using-mystery-and-minimalism/</link>
		<pubDate>Fri, 14 Sep 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/using-mystery-and-minimalism/</guid>
    </item>
    <item>
        <title>Does Your Client Service Stand Out in the Crowd?</title>
        <description><![CDATA[ When a customer service experience jumps out at you as uniquely superior, it really drives home how much of a difference excellent customer service can make. ]]></description>
        <link>https://villing.com/articles/does-your-service-stand-out/</link>
		<pubDate>Wed, 05 Sep 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/does-your-service-stand-out/</guid>
    </item>
    <item>
        <title>The Beginner's Guide to Google Analytics Part 3: Content</title>
        <description><![CDATA[ Learn the basics about the Google Analytics Content reports. These reports can help marketers decide which pages of their site are successful and which aren't. ]]></description>
        <link>https://villing.com/articles/google-analytics-guide-3/</link>
		<pubDate>Wed, 29 Aug 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/google-analytics-guide-3/</guid>
    </item>
    <item>
        <title>Making Video Look Pretty </title>
        <description><![CDATA[ Making video look great requires understanding a few basic principals. Our video producer shares a few things to keep in mind to help maximize the aesthetic potential of your videos. ]]></description>
        <link>https://villing.com/articles/making-video-look-pretty/</link>
		<pubDate>Thu, 23 Aug 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/making-video-look-pretty/</guid>
    </item>
    <item>
        <title>Your Logo: Love It or Leave It</title>
        <description><![CDATA[ Thom discusses the controversial London Olympics logo, some recent articles about logo design and the effect that your logo has on your brand. ]]></description>
        <link>https://villing.com/articles/your-logo-love-it-or-leave-it/</link>
		<pubDate>Fri, 17 Aug 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/your-logo-love-it-or-leave-it/</guid>
    </item>
    <item>
        <title>Coming to Terms with my Anti-Olympic Bias</title>
        <description><![CDATA[ A long-time critic of the Olympic Games, Scott Tingwald admits that NBC hit a home run with this year's coverage. ]]></description>
        <link>https://villing.com/articles/coming-to-terms/</link>
		<pubDate>Tue, 14 Aug 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/coming-to-terms/</guid>
    </item>
    <item>
        <title>A Letter to my Fellow Undergrads</title>
        <description><![CDATA[ One of our marketing interns writes an open letter to other undergraduate students, explaining the value of internships and how to best prepare to enter the workforce. ]]></description>
        <link>https://villing.com/articles/letter-to-my-fellow-undergrads/</link>
		<pubDate>Fri, 03 Aug 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/letter-to-my-fellow-undergrads/</guid>
    </item>
    <item>
        <title>Marketing About Nothing</title>
        <description><![CDATA[ Seinfeld, the show about nothing, offers a valuable lesson for marketers: try to do too much, and you might end up doing nothing at all. ]]></description>
        <link>https://villing.com/articles/marketing-about-nothing/</link>
		<pubDate>Mon, 30 Jul 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/marketing-about-nothing/</guid>
    </item>
    <item>
        <title>Stop the Madness!</title>
        <description><![CDATA[ Experts say that our heavy use of electronic devices is rewiring our brains. Is there any hope? Or are we all destined to be lobotomized by our smartphones? ]]></description>
        <link>https://villing.com/articles/stop-the-madness/</link>
		<pubDate>Tue, 24 Jul 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/stop-the-madness/</guid>
    </item>
    <item>
        <title>The Beginner's Guide to Google Analytics Part 2: Traffic Sources</title>
        <description><![CDATA[ Learn the basics about the Google Analytics Traffic Sources reports. These reports can help marketers make important decisions about how to promote their websites. ]]></description>
        <link>https://villing.com/articles/google-analytics-guide-2/</link>
		<pubDate>Wed, 18 Jul 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/google-analytics-guide-2/</guid>
    </item>
    <item>
        <title>Astronauts, Animation and Originality: Thoughts on Firsts and Why They Impact Us More Than Lasts</title>
        <description><![CDATA[ It's easy to adopt the &quot;me too&quot; mentality when approaching marketing communications. But true leaders seldom say &quot;me too&quot;; they say &quot;us first&quot;. ]]></description>
        <link>https://villing.com/articles/astronauts-animation-originality/</link>
		<pubDate>Mon, 09 Jul 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/astronauts-animation-originality/</guid>
    </item>
    <item>
        <title>Surveying Your Brandscape</title>
        <description><![CDATA[ One's brand isn't a logo, tagline or elevator pitch. It is a strategic process by which an organization clearly articulates its essential qualities, core values, and how it is perceived externally and internally. ]]></description>
        <link>https://villing.com/articles/surveying-your-brandscape/</link>
		<pubDate>Thu, 28 Jun 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/surveying-your-brandscape/</guid>
    </item>
    <item>
        <title>The Beginner's Guide to Google Analytics Part 1: Overview and Audience</title>
        <description><![CDATA[ Your website is probably tracking statistics using Google Analytics, but it may not be obvious what's important. Here's an overview of the key areas for marketing professionals. ]]></description>
        <link>https://villing.com/articles/google-analytics-guide-1/</link>
		<pubDate>Fri, 22 Jun 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/google-analytics-guide-1/</guid>
    </item>
    <item>
        <title>Keeping Your Eye on the Ball: The Importance of Objectivity in Choosing Marketing Channels</title>
        <description><![CDATA[ Are advertisers risking being thrown out of the game by ignoring the shift in the way consumers approach media and entertainment? ]]></description>
        <link>https://villing.com/articles/keeping-your-eye-on-the-ball/</link>
		<pubDate>Mon, 18 Jun 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/keeping-your-eye-on-the-ball/</guid>
    </item>
    <item>
        <title>Customer Face Time: Are You Ready?</title>
        <description><![CDATA[ One-on-one interviews are uniquely suited to capturing additional insights, provided you're willing to truly listen to what the customer has to say, both the words and the nuances. ]]></description>
        <link>https://villing.com/articles/customer-face-time/</link>
		<pubDate>Tue, 12 Jun 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/customer-face-time/</guid>
    </item>
    <item>
        <title>Sometimes, More IS More: Top 10 All-Time Long Taglines</title>
        <description><![CDATA[ Although we all acknowledge that people have shorter attention spans now than they used to, one debate never seems to go away - the impact of word counts on advertising effectiveness. ]]></description>
        <link>https://villing.com/articles/sometimes-more-is-more/</link>
		<pubDate>Tue, 05 Jun 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/sometimes-more-is-more/</guid>
    </item>
    <item>
        <title>Timelessness in Marketing: Does It Matter?</title>
        <description><![CDATA[ Timelessness is a term we see a lot in almost any field that deals with content creation. But, is it actually important to create marketing messages that are timeless? ]]></description>
        <link>https://villing.com/articles/timelessness-in-marketing/</link>
		<pubDate>Wed, 30 May 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/timelessness-in-marketing/</guid>
    </item>
    <item>
        <title>Over-Adopting: At What Point Do Early Adopters Become Over Adopters?</title>
        <description><![CDATA[ A new social network or must-have mobile app seems to come along every other week these days. Is it possible that trying to stay on top of it all can be counter-productive? ]]></description>
        <link>https://villing.com/articles/over-adopting/</link>
		<pubDate>Thu, 24 May 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/over-adopting/</guid>
    </item>
    <item>
        <title>The Death of Advertising: A Contrarian's View</title>
        <description><![CDATA[ Maybe we've been too quick to accept the conventional narrative that claims mass marketing in the form of advertising is dead.  ]]></description>
        <link>https://villing.com/articles/death-of-advertising/</link>
		<pubDate>Tue, 15 May 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/death-of-advertising/</guid>
    </item>
    <item>
        <title>Mr. Publisher: Tear Down That Paywall!</title>
        <description><![CDATA[ It's common to hear complaints about paywalls being added to more and more news sites. Scott Tingwald explains why they aren't going away anytime soon. ]]></description>
        <link>https://villing.com/articles/mr-publisher-tear-down-that-paywall/</link>
		<pubDate>Wed, 09 May 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/mr-publisher-tear-down-that-paywall/</guid>
    </item>
    <item>
        <title>Like, for Sure: Maintaining Facebook Engagement Through Experience</title>
        <description><![CDATA[ I have to admit I'm a little Facebooked-out. It's not the tool itself causing my burn out; it's the constant droning I hear from businesses shouting at me to become a fan of their page. ]]></description>
        <link>https://villing.com/articles/like-for-sure-facebook/</link>
		<pubDate>Wed, 02 May 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/like-for-sure-facebook/</guid>
    </item>
    <item>
        <title>Timeless Tips for a Successful Trade Show </title>
        <description><![CDATA[ Over many years of working trade shows as a brand manager and assisting clients with their show plans, I have identified a few key factors that are crucial to maximizing your return on this investment. ]]></description>
        <link>https://villing.com/articles/timeless-tips-for-trade-shows/</link>
		<pubDate>Thu, 26 Apr 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/timeless-tips-for-trade-shows/</guid>
    </item>
    <item>
        <title>Concept to Completion - Making 2D Photographs Appear 3D</title>
        <description><![CDATA[ Our video producer discusses what it takes to make still photographs come alive by using digital trickery and lots of creative imagination. ]]></description>
        <link>https://villing.com/articles/making-2d-3d/</link>
		<pubDate>Fri, 20 Apr 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/making-2d-3d/</guid>
    </item>
    <item>
        <title>Video Killed the Radio Star.  So What's the Life Expectancy of the Medium?</title>
        <description><![CDATA[ When you combine satellite radio with Pandora, Spotify and other online music streaming services, there are plenty of companies nibbling at the market share of traditional radio. ]]></description>
        <link>https://villing.com/articles/video-killed-the-radio-star/</link>
		<pubDate>Mon, 16 Apr 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/video-killed-the-radio-star/</guid>
    </item>
    <item>
        <title>Don't Communicate Like a Toddler</title>
        <description><![CDATA[ My daughter is a little over 17 months old and she's already making the same communication mistakes that I see in the business and marketing world. Of course, she has a better excuse. ]]></description>
        <link>https://villing.com/articles/dont-communicate-like-a-toddler/</link>
		<pubDate>Tue, 10 Apr 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/dont-communicate-like-a-toddler/</guid>
    </item>
    <item>
        <title>Rambling Reckonings</title>
        <description><![CDATA[ Thom Villing shares some quick thoughts on everything from college basketball to Buzz Lightyear. ]]></description>
        <link>https://villing.com/articles/rambling-reckonings/</link>
		<pubDate>Wed, 04 Apr 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/rambling-reckonings/</guid>
    </item>
    <item>
        <title>Four Tips for Choosing Your PR Battles</title>
        <description><![CDATA[ Call me strange, but I find that warfare offers a great deal of metaphors applicable to the public relations industry. It's probably because I cut my PR teeth in the political world. ]]></description>
        <link>https://villing.com/articles/four-tips-for-choosing-pr-battles/</link>
		<pubDate>Thu, 29 Mar 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/four-tips-for-choosing-pr-battles/</guid>
    </item>
    <item>
        <title>Journalism 2012 Motto: Sensations Sells (or Who Cares About the Facts)</title>
        <description><![CDATA[ What in the world has happened to honest, fact-based reporting of new stories? And, maybe more importantly, what has happened to taking the time to do something right the first time? ]]></description>
        <link>https://villing.com/articles/journalism-2012-sensations-sells/</link>
		<pubDate>Fri, 23 Mar 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/journalism-2012-sensations-sells/</guid>
    </item>
    <item>
        <title>How to Succeed in Business Presentations: Accounting for Individual Communication Styles</title>
        <description><![CDATA[ Even the best ideas with thoughtful strategy and awesome creative executions can go down in flames if not presented properly. ]]></description>
        <link>https://villing.com/articles/how-to-succeed-in-business-presentations/</link>
		<pubDate>Mon, 19 Mar 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/how-to-succeed-in-business-presentations/</guid>
    </item>
    <item>
        <title>How Marketing Will Make or Break Our Public Library System</title>
        <description><![CDATA[ Will our public libraries survive the shift to digital books and media? Or will publishers and other copyright holders use this opportunity to take them out? ]]></description>
        <link>https://villing.com/articles/how-marketing-will-make-or-break-public-libraries/</link>
		<pubDate>Thu, 15 Mar 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/how-marketing-will-make-or-break-public-libraries/</guid>
    </item>
    <item>
        <title>QR Codes: Good, Bad or Just Ugly</title>
        <description><![CDATA[ If you think QR codes are just a fad, you may want to think again. I found all kinds of statistics about the growth of QR code usage. ]]></description>
        <link>https://villing.com/articles/qr-codes-good-bad-ugly/</link>
		<pubDate>Mon, 05 Mar 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/qr-codes-good-bad-ugly/</guid>
    </item>
    <item>
        <title>Social Media 2.0: What Happened in Vegas Shouldn't Stay in Vegas</title>
        <description><![CDATA[ Ever wonder why social media is exploding the way it is? Andy Fuller relates some takeaways from the recent Social Media for PR and Corporate Communicators event he attended in Las Vegas. ]]></description>
        <link>https://villing.com/articles/social-media-2/</link>
		<pubDate>Mon, 27 Feb 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/social-media-2/</guid>
    </item>
    <item>
        <title>If Frederick the Great Ran Your Marketing Department</title>
        <description><![CDATA[ One of the great challenges facing modern marketers is the proliferation of communication channels and outlets. Perhaps the famed King of Prussia has some worthwhile insight that still applies today. ]]></description>
        <link>https://villing.com/articles/if-fredrick-the-great-ran-your-marketing/</link>
		<pubDate>Tue, 21 Feb 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/if-fredrick-the-great-ran-your-marketing/</guid>
    </item>
    <item>
        <title>MSRP? More Like Manufacturer's Suggested Ripoff Price!</title>
        <description><![CDATA[ Maybe there was a time when the manufacturer's suggested retail price meant something. Those days are gone because aggressive marketers have traded long-term credibility for short-term &quot;monkey business.&quot; ]]></description>
        <link>https://villing.com/articles/msrp-ripoff/</link>
		<pubDate>Thu, 16 Feb 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/msrp-ripoff/</guid>
    </item>
    <item>
        <title>A Giant Boost for All</title>
        <description><![CDATA[ The city of Indianapolis proved to be just as big a winner as the New York Giants in Super Bowl XLVI. But who else benefitted from Super Week in Indy? ]]></description>
        <link>https://villing.com/articles/a-giant-boost-for-all/</link>
		<pubDate>Wed, 08 Feb 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/a-giant-boost-for-all/</guid>
    </item>
    <item>
        <title>Are Consumers Really Brandwashed?</title>
        <description><![CDATA[ Lori discusses a recent book about the tricks companies use to manipulate our minds and persuade us to buy. ]]></description>
        <link>https://villing.com/articles/are-consumers-brandwashed/</link>
		<pubDate>Mon, 06 Feb 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/are-consumers-brandwashed/</guid>
    </item>
    <item>
        <title>Ads: The New Super Bowl Pregame Show</title>
        <description><![CDATA[ The Super Bowl is on the horizon. If you're a fan of one of the 30 teams not playing in the big game, you're probably as interested in the famous Super Bowl ads as you are in the game. ]]></description>
        <link>https://villing.com/articles/ads-the-new-super-bowl-pregame-show/</link>
		<pubDate>Wed, 01 Feb 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/ads-the-new-super-bowl-pregame-show/</guid>
    </item>
    <item>
        <title>Which Comes First, the Culture or the Brand?</title>
        <description><![CDATA[ When considering truly iconic brands, like Nordstrom, Zappos or Apple, a classic chicken-and-egg question arises: Which comes first, the culture or the brand? ]]></description>
        <link>https://villing.com/articles/culture-or-brand/</link>
		<pubDate>Fri, 27 Jan 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/culture-or-brand/</guid>
    </item>
    <item>
        <title>The BCS: Brand Championship Series</title>
        <description><![CDATA[ The elegance that was once found in names like the Citrus Bowl, Orange Bowl and heck, even the Tangerine Bowl seems to be lost forever, buried under a pile of awkward sponsor-touting titles. ]]></description>
        <link>https://villing.com/articles/brand-championship-series/</link>
		<pubDate>Mon, 23 Jan 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/brand-championship-series/</guid>
    </item>
    <item>
        <title>Why We're Dropping Support for IE6</title>
        <description><![CDATA[ It's 2012, so it's time to make some changes. First on the list: we're no longer going to put much effort into supporting Internet Explorer 6. Are we crazy? ]]></description>
        <link>https://villing.com/articles/why-we-are-dropping-support-for-ie6/</link>
		<pubDate>Wed, 18 Jan 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/why-we-are-dropping-support-for-ie6/</guid>
    </item>
    <item>
        <title>The Fallacy of the Funnel: Revisiting Conventional Marketing Wisdom</title>
        <description><![CDATA[ The marketing funnel has been as sacred as the four P's of marketing for a century. But now some of the industry's foremost thought leaders are starting to question its relevance. ]]></description>
        <link>https://villing.com/articles/fallacy-of-the-funnel/</link>
		<pubDate>Fri, 13 Jan 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/fallacy-of-the-funnel/</guid>
    </item>
    <item>
        <title>Holiday Lessons for the Workplace</title>
        <description><![CDATA[ Lori discusses the parallels between her plans to improve next year's holiday season and her approach to providing excellent client service in 2012. ]]></description>
        <link>https://villing.com/articles/holiday-lessons-for-the-workplace/</link>
		<pubDate>Mon, 09 Jan 2012 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/holiday-lessons-for-the-workplace/</guid>
    </item>
    <item>
        <title>5 New Year's Resolutions for the PR Pro</title>
        <description><![CDATA[ Here are some traditional New Year's resolutions, designed specifically for you, the harried public relations practitioner. ]]></description>
        <link>https://villing.com/articles/new-years-resolutions-2012/</link>
		<pubDate>Fri, 30 Dec 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/new-years-resolutions-2012/</guid>
    </item>
    <item>
        <title>Touch Computing: Yet Another Case for Accessible Website Design</title>
        <description><![CDATA[ Touch is positioned to become the primary method that consumers use to interact with your website within two or three years. Here's how you can prepare your website for the coming &quot;touch&quot; revolution. ]]></description>
        <link>https://villing.com/articles/touch-computing-accessibility/</link>
		<pubDate>Mon, 26 Dec 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/touch-computing-accessibility/</guid>
    </item>
    <item>
        <title>What's So Standard About Standard-Definition? Why HD Workflows Must be Embraced Even When Delivering</title>
        <description><![CDATA[ Okay, SD, it's high time for a name change. Standard should imply standardization and standard-definition is no standard for anyone interested in visual quality in our current world. ]]></description>
        <link>https://villing.com/articles/whats-standard-about-sd/</link>
		<pubDate>Tue, 20 Dec 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/whats-standard-about-sd/</guid>
    </item>
    <item>
        <title>These Holiday Commercials Betray Spirit of Season</title>
        <description><![CDATA[ The headline of this article is the same one that appeared in the newspaper recently.  Maybe it grabbed your attention as much as it got mine. ]]></description>
        <link>https://villing.com/articles/holiday-commercials-betray-spirit-of-season/</link>
		<pubDate>Wed, 14 Dec 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/holiday-commercials-betray-spirit-of-season/</guid>
    </item>
    <item>
        <title>3 Keys to Turning Marketing into Storytelling</title>
        <description><![CDATA[ What I remember most about the holidays is storytelling. I find it ironic, then, that the art of storytelling in marketing campaigns seems to be lost this time of year. ]]></description>
        <link>https://villing.com/articles/turning-marketing-into-storytelling/</link>
		<pubDate>Fri, 09 Dec 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/turning-marketing-into-storytelling/</guid>
    </item>
    <item>
        <title>Crisis Communications: Disasters Happen. Nightmares Don't Have To.</title>
        <description><![CDATA[ Whether it's a tragic event, as in the Penn State sex abuse allegations, or a brain freeze, such as those recently from aspiring presidential candidates, none of us is immune from facing a crisis situation. ]]></description>
        <link>https://villing.com/articles/crisis-communications/</link>
		<pubDate>Tue, 06 Dec 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/crisis-communications/</guid>
    </item>
    <item>
        <title>Seeing Red</title>
        <description><![CDATA[ Coke's infusion of its classic color into the 'polar bear' campaign provides us with another case study in marketing and social media. ]]></description>
        <link>https://villing.com/articles/seeing-red/</link>
		<pubDate>Fri, 02 Dec 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/seeing-red/</guid>
    </item>
    <item>
        <title>Voice Computing: Another Case for Accessible Website Design</title>
        <description><![CDATA[ As Siri and Xbox Kinect push voice recognition into the mainstream, here are some things you can do to make it easier to browse your website using voice commands. ]]></description>
        <link>https://villing.com/articles/voice-computing-accessibility/</link>
		<pubDate>Mon, 28 Nov 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/voice-computing-accessibility/</guid>
    </item>
    <item>
        <title>Doing Well By Doing Good Revisited: The New Generation of Socially Minded Businesses</title>
        <description><![CDATA[ This week, as we are reminded of how much we, as a society, have to be thankful for, we're also reminded of the importance of being good citizens of the world community. ]]></description>
        <link>https://villing.com/articles/doing-good-revisited/</link>
		<pubDate>Wed, 23 Nov 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/doing-good-revisited/</guid>
    </item>
    <item>
        <title>Back To The Future: Reminders from the Next Generation of Marketers</title>
        <description><![CDATA[ Keeping a connection with students is a great way to keep your finger on one of the pulse points of the future of marketing and advertising - our future colleagues. ]]></description>
        <link>https://villing.com/articles/back-to-the-future/</link>
		<pubDate>Fri, 18 Nov 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/back-to-the-future/</guid>
    </item>
    <item>
        <title>Manvertisements: The Unpredictable Evolution of Ads for Bros</title>
        <description><![CDATA[ In the last few years there have been many examples of man-centric advertising campaigns. While we arm-wrestle, let's talk shop about ads for dudes. ]]></description>
        <link>https://villing.com/articles/manvertisements/</link>
		<pubDate>Mon, 14 Nov 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/manvertisements/</guid>
    </item>
    <item>
        <title>Leaving the Station-ary: The Rush to Mobile Marketing</title>
        <description><![CDATA[ By 2014, more people will access the Internet via mobile devices than with desktop computers. This has major implications for marketers. ]]></description>
        <link>https://villing.com/articles/leaving-the-station-ary/</link>
		<pubDate>Tue, 08 Nov 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/leaving-the-station-ary/</guid>
    </item>
    <item>
        <title>The Best New Features of HTML5</title>
        <description><![CDATA[ You may have heard a lot recently about HTML5. Here's a summary of the best new features HTML5 has to offer. ]]></description>
        <link>https://villing.com/articles/best-new-features-of-html5/</link>
		<pubDate>Thu, 03 Nov 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/best-new-features-of-html5/</guid>
    </item>
    <item>
        <title>Differentiation by Imitation? </title>
        <description><![CDATA[ Differentiation is a great way to increase the effectiveness of your advertising campaign. Borrowing the tagline from another campaign? Maybe not. ]]></description>
        <link>https://villing.com/articles/differentiation-by-imitation/</link>
		<pubDate>Tue, 01 Nov 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/differentiation-by-imitation/</guid>
    </item>
    <item>
        <title>The Four Biggest Threats to Ad Agencies (And Why I'm Excited for the Future)</title>
        <description><![CDATA[ If you don't spend a lot of time reading marketing articles, you may not know this, but the advertising industry (and to a lesser degree the marketing industry as a whole) is in crisis. So why are we optimistic? ]]></description>
        <link>https://villing.com/articles/four-threats-to-ad-agencies/</link>
		<pubDate>Wed, 26 Oct 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/four-threats-to-ad-agencies/</guid>
    </item>
    <item>
        <title>Think Like a Producer: A Two-Part Interview with Scott Tingwald</title>
        <description><![CDATA[ Voiceover actress Debbie Grattan and marketing executive Scott Tingwald of Villing &amp; Company talk about the criteria he uses when hiring voiceover talent. ]]></description>
        <link>https://villing.com/news/think-like-a-producer/</link>
		<pubDate>Thu, 20 Oct 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/think-like-a-producer/</guid>
    </item>
    <item>
        <title>Vampires vs. Zombies: The Importance of Targeted Marketing</title>
        <description><![CDATA[ In the spirit of Halloween, Lori explains how a battle between two factions of the undead provides valuable insights into marketing with a limited budget. ]]></description>
        <link>https://villing.com/articles/importance-of-targeted-marketing/</link>
		<pubDate>Mon, 17 Oct 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/importance-of-targeted-marketing/</guid>
    </item>
    <item>
        <title>The Genius of Steve Jobs: Understanding Marketing's 4 P's</title>
        <description><![CDATA[ According to Thom Villing, the attribute that set Steve Jobs apart was his innate sense of all facets of effective marketing - each of the four P's. ]]></description>
        <link>https://villing.com/articles/steve-jobs/</link>
		<pubDate>Mon, 10 Oct 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/steve-jobs/</guid>
    </item>
    <item>
        <title>A Pitch for Relevance </title>
        <description><![CDATA[ If there's anything that social media has taught us the last few years it's that consumers are conditioned to receiving relevant content on their own terms. ]]></description>
        <link>https://villing.com/articles/a-pitch-for-relevance/</link>
		<pubDate>Tue, 04 Oct 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/a-pitch-for-relevance/</guid>
    </item>
    <item>
        <title>Have We Got a Deal for You: Couponing, Mobile Marketing &amp; More</title>
        <description><![CDATA[ Deals and couponing, if not used strategically, can launch a death spiral from which full recovery is next to impossible to achieve. ]]></description>
        <link>https://villing.com/articles/have-we-got-a-deal-for-you/</link>
		<pubDate>Wed, 28 Sep 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/have-we-got-a-deal-for-you/</guid>
    </item>
    <item>
        <title>Everything I Needed to Know About Crisis Communications I Learned in Kindergarten</title>
        <description><![CDATA[ Two high-profile brands found themselves needing to apologize recently. One mea culpa was carried out with humility and corrective action. The other only threw gasoline on the fire. ]]></description>
        <link>https://villing.com/articles/crisis-communications-in-kindergarten/</link>
		<pubDate>Thu, 22 Sep 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/crisis-communications-in-kindergarten/</guid>
    </item>
    <item>
        <title>Five Tips to Create Usable Website Navigation</title>
        <description><![CDATA[ Clear, easy-to-use navigation is probably more important than any other element of your website. Our interactive director explains how to make sure that your navigation is effective. ]]></description>
        <link>https://villing.com/articles/create-usable-website-navigation/</link>
		<pubDate>Mon, 19 Sep 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/create-usable-website-navigation/</guid>
    </item>
    <item>
        <title>Camaro Advertising: Clever...And Tempting</title>
        <description><![CDATA[ I'm impressed with Chevy's dual approach and ability to make their messaging ring true to both ends of the buyer spectrum - young Transformers fans and mature muscle car enthusiasts. ]]></description>
        <link>https://villing.com/articles/camaro-advertising/</link>
		<pubDate>Mon, 12 Sep 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/camaro-advertising/</guid>
    </item>
    <item>
        <title>The More Things Change, The More Things...Change</title>
        <description><![CDATA[ At times, the way the marketing profession is changing can be a bit scary. I'll admit. Sometimes technology makes me want to run for cover. ]]></description>
        <link>https://villing.com/articles/the-more-things-change/</link>
		<pubDate>Tue, 06 Sep 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-more-things-change/</guid>
    </item>
    <item>
        <title>What Do You Want to Be When You Grow Up?</title>
        <description><![CDATA[ Our most recent public relations intern explains how her time at Villing &amp; Company gave her more insight into that commonly asked question. ]]></description>
        <link>https://villing.com/articles/when-you-grow-up/</link>
		<pubDate>Fri, 02 Sep 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/when-you-grow-up/</guid>
    </item>
    <item>
        <title>Seven Key Areas to Help Companies Improve Online Video Content</title>
        <description><![CDATA[ A web video needs to be compelling or people won't care and it will end up being a huge waste of money. Our video specialist shares seven tips to help make your web videos better. ]]></description>
        <link>https://villing.com/articles/improve-online-video-content/</link>
		<pubDate>Wed, 31 Aug 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/improve-online-video-content/</guid>
    </item>
    <item>
        <title>Facebook for Business: All Engagement is Local</title>
        <description><![CDATA[ How's this for a morning wake up call? Engagement on Facebook walls of leading brands is down 22%.* Surprised? I'm not. In fact, I would have expected worse. ]]></description>
        <link>https://villing.com/articles/facebook-for-business/</link>
		<pubDate>Thu, 25 Aug 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/facebook-for-business/</guid>
    </item>
    <item>
        <title>Touchdowns and Touchpoints: Football Provides a Lesson in Brand Management</title>
        <description><![CDATA[ Football has been used as a metaphor to describe everything from political races to the economic climate. So it's fitting that recent events provide the context for a lesson in public relations.  ]]></description>
        <link>https://villing.com/articles/touchdowns-and-touchpoints/</link>
		<pubDate>Fri, 19 Aug 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/touchdowns-and-touchpoints/</guid>
    </item>
    <item>
        <title>Headley Named Account Executive at Villing &amp; Company</title>
        <description><![CDATA[ Villing &amp; Company has announced the addition of Lori Headley as account executive.  Headley is responsible for planning and executing communication strategies for several of the agency's clients. ]]></description>
        <link>https://villing.com/news/headley-named-account-executive/</link>
		<pubDate>Wed, 17 Aug 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/headley-named-account-executive/</guid>
    </item>
    <item>
        <title>Marketers Need to Face the Facts: &quot;Apps&quot; are Mostly Games and Social Networking</title>
        <description><![CDATA[ App usage is exploding, causing many marketers to blink dollar signs and flood the app store with &quot;apps&quot; that are little more than mobile-friendly versions of their website. I think this is a mistake. ]]></description>
        <link>https://villing.com/articles/apps-are-mostly-games-and-social/</link>
		<pubDate>Mon, 15 Aug 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/apps-are-mostly-games-and-social/</guid>
    </item>
    <item>
        <title>Mobile Apps versus Mobile Web: The Key Statistic that Determines Which Is Best For You</title>
        <description><![CDATA[ Should you prioritize a mobile app or mobile website? We suggest that you can answer that question by looking at a single statistic of your website.  ]]></description>
        <link>https://villing.com/articles/mobile-apps-versus-mobile-web/</link>
		<pubDate>Tue, 09 Aug 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/mobile-apps-versus-mobile-web/</guid>
    </item>
    <item>
        <title>Insurance Wars: Is There a Winner in Sight?</title>
        <description><![CDATA[ If the 80s was the time of the cola wars, I'm thinking we must now be in the midst of the insurance wars. Recently, we've been inundated with insurance TV ads. Can there be a winner? ]]></description>
        <link>https://villing.com/articles/insurance-wars/</link>
		<pubDate>Fri, 29 Jul 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/insurance-wars/</guid>
    </item>
    <item>
        <title>Because the First Word in Cause Marketing is the &quot;Cause&quot;</title>
        <description><![CDATA[ I have always been a strong proponent of cause marketing and believe it to be a potentially powerful cog in the marketing mix.  I still believe that but there is one big IF. ]]></description>
        <link>https://villing.com/articles/first-word-in-cause-marketing/</link>
		<pubDate>Thu, 21 Jul 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/first-word-in-cause-marketing/</guid>
    </item>
    <item>
        <title>Raking Up Content With Google Plus</title>
        <description><![CDATA[ On the surface, there isn't much to Google's new social network that we haven't seen before. However, by presenting things slightly differently in Google+, Google hopes to change the way we socialize online. ]]></description>
        <link>https://villing.com/articles/google-plus/</link>
		<pubDate>Fri, 15 Jul 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/google-plus/</guid>
    </item>
    <item>
        <title>Why I Stopped Resisting and Finally Joined Facebook</title>
        <description><![CDATA[ Our Interactive Director reflects on the reasons he resisted joining Facebook far longer than most in the developed world, and what finally convinced him to join. ]]></description>
        <link>https://villing.com/articles/why-I-finally-joined-facebook/</link>
		<pubDate>Wed, 06 Jul 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/why-I-finally-joined-facebook/</guid>
    </item>
    <item>
        <title>Transparency with a Purpose: Solid Marketing Tactics at Root of Miracle Whip's 'Love/Hate' Campaign</title>
        <description><![CDATA[ What happens when a company seeks and embraces negative feedback just as much as positive reinforcement from consumers?  ]]></description>
        <link>https://villing.com/articles/transparency-with-purpose/</link>
		<pubDate>Thu, 30 Jun 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/transparency-with-purpose/</guid>
    </item>
    <item>
        <title>Marketing Muse-Ings: Men Don't Respond To Paid Media (As Much As Women)</title>
        <description><![CDATA[ I have a love/hate relationship with research.  I love what it can tell us to make us more effective marketers.  I hate dealing with a bunch of dry statistics.   ]]></description>
        <link>https://villing.com/articles/men-dont-respond-to-paid-media/</link>
		<pubDate>Fri, 24 Jun 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/men-dont-respond-to-paid-media/</guid>
    </item>
    <item>
        <title>Social Media for Business: A Panel Discussion</title>
        <description><![CDATA[ Villing &amp; Company's Andy Fuller was recently invited to participate in a discussion on social media for business for WNIT's Economic Outlook. Watch the episode on our site to see how it went. ]]></description>
        <link>https://villing.com/articles/social-media-for-business/</link>
		<pubDate>Mon, 20 Jun 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/social-media-for-business/</guid>
    </item>
    <item>
        <title>Villing Elected to Intermarket Agency Network Board of Directors</title>
        <description><![CDATA[ Thom Villing, president of Villing &amp; Company Marketing Communications, was re-elected to the Intermarket Agency Network (IAN) Board of Directors. ]]></description>
        <link>https://villing.com/news/villing-elected-to-intermarket-agency-network-board/</link>
		<pubDate>Thu, 16 Jun 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/villing-elected-to-intermarket-agency-network-board/</guid>
    </item>
    <item>
        <title>How to Succeed in Social Media Without Really Trying</title>
        <description><![CDATA[ Too many companies take the term &quot;social media&quot; and focus on the &quot;media,&quot; foregoing the &quot;social.&quot; They talk about the same thing over and over again, and yet somehow, seem to be talking about nothing at all. ]]></description>
        <link>https://villing.com/articles/how-to-succeed-in-social-media/</link>
		<pubDate>Tue, 14 Jun 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/how-to-succeed-in-social-media/</guid>
    </item>
    <item>
        <title>How Travel and Tourism is Ahead of the Curve in Digital Marketing</title>
        <description><![CDATA[ Those in the travel and tourism industry better get on the mobile marketing train in a hurry or get left at the station.   ]]></description>
        <link>https://villing.com/articles/travel-and-tourism-is-ahead-of-the-curve/</link>
		<pubDate>Wed, 08 Jun 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/travel-and-tourism-is-ahead-of-the-curve/</guid>
    </item>
    <item>
        <title>Farmers Insurance Nails It with National Marketing Campaign </title>
        <description><![CDATA[ In an effort to counterbalance my recent negativity concerning Miracle Whip's &quot;youthful&quot; TV campaign, I thought it might be nice to go a more positive route and highlight a top-notch national marketing campaign. ]]></description>
        <link>https://villing.com/articles/farmers-insurance-nails-it/</link>
		<pubDate>Thu, 02 Jun 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/farmers-insurance-nails-it/</guid>
    </item>
    <item>
        <title>Competitive Brand Names: The Importance of Planning Ahead</title>
        <description><![CDATA[ If we can learn anything from Apple's recent &quot;App Store&quot; trademark silliness, it's the importance of planning ahead when launching new products and services. ]]></description>
        <link>https://villing.com/articles/competitive-brand-names/</link>
		<pubDate>Fri, 27 May 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/competitive-brand-names/</guid>
    </item>
    <item>
        <title>Marketing Muse-ings</title>
        <description><![CDATA[ As a departure from my usual blogstyle and presented in digest(ible) form, here are some totally random items for your consideration. ]]></description>
        <link>https://villing.com/articles/marketing-museings/</link>
		<pubDate>Mon, 23 May 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/marketing-museings/</guid>
    </item>
    <item>
        <title>Too Big to Fail: Why the Facebook-Google Scuffle Means Nothing</title>
        <description><![CDATA[ The major takeaway from the Facebook-Google fiasco, the one nobody is talking about, is this: It doesn't matter.  And that may make Facebook unique among the brands of the world. ]]></description>
        <link>https://villing.com/articles/too-big-to-fail/</link>
		<pubDate>Tue, 17 May 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/too-big-to-fail/</guid>
    </item>
    <item>
        <title>The Intern Experience: Grunt Work or Real Work?</title>
        <description><![CDATA[ Sure, most interns claim they've had a good experience.  But have they really been thrown into the mix of the agency during their experience? ]]></description>
        <link>https://villing.com/articles/intern-experience/</link>
		<pubDate>Wed, 11 May 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/intern-experience/</guid>
    </item>
    <item>
        <title>2 Fast, 2 Furious: Coverage of bin Laden Death Highlights Need to Slow Down and Proof</title>
        <description><![CDATA[ If the recent media coverage teaches us anything, it's that we need to take a minute to read what we've written - if not have someone else proofread it for us. ]]></description>
        <link>https://villing.com/articles/coverage-of-bin-laden-death/</link>
		<pubDate>Thu, 05 May 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/coverage-of-bin-laden-death/</guid>
    </item>
    <item>
        <title>The Marketer Who Cried &quot;Green&quot;! Does Light Pale Mint Green Really Count As Saving The World?</title>
        <description><![CDATA[ A large number of marketers have been slapping &quot;green&quot; on packages when the true &quot;greenness&quot; of the products is questionable. ]]></description>
        <link>https://villing.com/articles/marketer-who-cried-green/</link>
		<pubDate>Fri, 29 Apr 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/marketer-who-cried-green/</guid>
    </item>
    <item>
        <title>Millennials Are Cool, Too</title>
        <description><![CDATA[ Much has been written about the good and bad characteristics of the Millennial Generation, but a recent student awards luncheon made me optimistic about the future of the marketing profession. ]]></description>
        <link>https://villing.com/articles/millennials-are-cool-too/</link>
		<pubDate>Mon, 25 Apr 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/millennials-are-cool-too/</guid>
    </item>
    <item>
        <title>Dealing with Disaster: How to Plan for the Worst Case Scenario, in Business and Life</title>
        <description><![CDATA[ A couple weeks ago, our website server crashed. This harrowing experience clarified a couple important things that are not only relevant to this situation, but also to the other disasters in life. ]]></description>
        <link>https://villing.com/articles/dealing-with-disaster/</link>
		<pubDate>Tue, 19 Apr 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/dealing-with-disaster/</guid>
    </item>
    <item>
        <title>When Did I Fall Asleep and Baby Boomers Become Hip?</title>
        <description><![CDATA[ What can marketers learn from the recent fascination with hip Baby Boomers, which is most noticeable in the recent string of Saturday Night Live guests in their 50s and 60s? ]]></description>
        <link>https://villing.com/articles/when-did-baby-boomers-become-hip/</link>
		<pubDate>Wed, 13 Apr 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/when-did-baby-boomers-become-hip/</guid>
    </item>
    <item>
        <title>Error Ball: NBA Shows that Ad Campaigns Can't Cover Defective Products</title>
        <description><![CDATA[ No ad campaign is a slam dunk, but marketing a defective product will always be a brick. ]]></description>
        <link>https://villing.com/articles/error-ball/</link>
		<pubDate>Thu, 07 Apr 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/error-ball/</guid>
    </item>
    <item>
        <title>Are You an App-aholic or Are You App-athetic?</title>
        <description><![CDATA[ While it would be easy to get annoyed by all the talk about an app for this and an app for that, many apps are impressive marketing tools.  After all, good marketing begins with the customer experience.  ]]></description>
        <link>https://villing.com/articles/are-you-app-aholic-or-app-athetic/</link>
		<pubDate>Fri, 01 Apr 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/are-you-app-aholic-or-app-athetic/</guid>
    </item>
    <item>
        <title>NFL, You Are Breaking My Heart</title>
        <description><![CDATA[ Besides over $12 billion of lost revenue, the NFL brand image is also at stake if there is no professional football season this year. ]]></description>
        <link>https://villing.com/articles/nfl-you-are-breaking-my-heart/</link>
		<pubDate>Mon, 28 Mar 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/nfl-you-are-breaking-my-heart/</guid>
    </item>
    <item>
        <title>Kraft Wipes Out with Miracle Whip, the &quot;Controversial&quot; Condiment </title>
        <description><![CDATA[ Lately, it seems that Kraft has become hell-bent on making their Miracle Whip sandwich spread seem edgy and controversial. I'm not sure that it's working. ]]></description>
        <link>https://villing.com/articles/kraft-wipes-out-with-miracle-whip/</link>
		<pubDate>Mon, 21 Mar 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/kraft-wipes-out-with-miracle-whip/</guid>
    </item>
    <item>
        <title>Breaking News: Fast vs. Factual</title>
        <description><![CDATA[ Technology today and our ability to contact and engage instantly has greatly enhanced the world's ability to do good. But it has also increased the opportunities to do harm to the reputation of individuals and companies.  ]]></description>
        <link>https://villing.com/articles/breaking-news-fast-versus-factual/</link>
		<pubDate>Wed, 16 Mar 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/breaking-news-fast-versus-factual/</guid>
    </item>
    <item>
        <title>Are You a Spammer? How to Use Email Marketing Without Sending Spam</title>
        <description><![CDATA[ As valuable as email marketing is, it's important to understand the rules and risks involved. If you're not careful with your email marketing, you could be blacklisted by ISPs or fined by the FTC.  ]]></description>
        <link>https://villing.com/articles/are-you-a-spammer/</link>
		<pubDate>Fri, 11 Mar 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/are-you-a-spammer/</guid>
    </item>
    <item>
        <title>Content and Context: The Social Media Royal Family</title>
        <description><![CDATA[ In social media circles it is often said that content is king. And when it comes to effectively communicating to your audience, context must be his queen. ]]></description>
        <link>https://villing.com/articles/content-and-context/</link>
		<pubDate>Mon, 07 Mar 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/content-and-context/</guid>
    </item>
    <item>
        <title>Two Sides of the Social Buying Coin</title>
        <description><![CDATA[ Lately all the buzz has been about social buying websites like Groupon and LivingSocial. However, there are a few factors to consider before jumping on the social buying bandwagon. ]]></description>
        <link>https://villing.com/articles/two-sides-of-the-social-buying-coin/</link>
		<pubDate>Tue, 01 Mar 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/two-sides-of-the-social-buying-coin/</guid>
    </item>
    <item>
        <title>Ten Email Marketing Tips You Can Implement Now</title>
        <description><![CDATA[ I recently listened to a webinar by Dan Zarrella from HubSpot. It was filled with email marketing ideas that any company could implement now. ]]></description>
        <link>https://villing.com/articles/ten-email-marketing-tips/</link>
		<pubDate>Fri, 25 Feb 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/ten-email-marketing-tips/</guid>
    </item>
    <item>
        <title>&quot;That Ain't Me!&quot; - The Customer is Not Always Right</title>
        <description><![CDATA[ During the summers I worked at an amusement park as a caricature artist, I learned a valuable business lesson: educating your customer can sometimes mean the difference between success and failure. ]]></description>
        <link>https://villing.com/articles/the-customer-is-not-always-right/</link>
		<pubDate>Mon, 21 Feb 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-customer-is-not-always-right/</guid>
    </item>
    <item>
        <title>There Are Worse Things: Questions of legitimacy are a far greater threat to Groupon than a Big Game </title>
        <description><![CDATA[ Negative fallout from tripping up during a Super Bowl advertisement can actually pale in comparison to a lesser known, but potentially more dangerous threat. ]]></description>
        <link>https://villing.com/articles/groupon-superbowl-gaffe/</link>
		<pubDate>Thu, 17 Feb 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/groupon-superbowl-gaffe/</guid>
    </item>
    <item>
        <title>Super Bowl XLV Commercials: Is it me or is it smart in here?</title>
        <description><![CDATA[ I believe that empty creativity, not strategy, has driven most Super Bowl advertising in recent years.  As a result, we've had to suffer through an inordinate amount of dumb and dumber attempts at humor. ]]></description>
        <link>https://villing.com/articles/super-bowl-xlv-commercials/</link>
		<pubDate>Fri, 11 Feb 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/super-bowl-xlv-commercials/</guid>
    </item>
    <item>
        <title>Is Aggressive Search Engine Optimization Immoral?</title>
        <description><![CDATA[ A high search engine ranking obviously has the potential to drive tons of visitors to a business. Some companies have decided that it's OK to do anything to cheat the system. I say, &quot;enough is a enough!&quot; ]]></description>
        <link>https://villing.com/articles/is-aggressive-seo-immoral/</link>
		<pubDate>Mon, 07 Feb 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/is-aggressive-seo-immoral/</guid>
    </item>
    <item>
        <title>No Trump: Why Sports Celebrity Endorsers Seldom Make Sense</title>
        <description><![CDATA[ As a marketer, I often shake my head at the use of sports celebrity advertising endorsements for seemingly irrelevant products. What are they thinking? ]]></description>
        <link>https://villing.com/articles/why-sports-celebrity-endorsers-seldom-make-sense/</link>
		<pubDate>Wed, 02 Feb 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/why-sports-celebrity-endorsers-seldom-make-sense/</guid>
    </item>
    <item>
        <title>Super Predictions for 2011 Super Bowl Ads</title>
        <description><![CDATA[ We couldn't predict who would be playing in the big game, but we have a pretty good idea how advertisers will use their time during it. ]]></description>
        <link>https://villing.com/articles/super-bowl-predictions/</link>
		<pubDate>Fri, 28 Jan 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/super-bowl-predictions/</guid>
    </item>
    <item>
        <title>A Simple Message Told as an Epic Saga in One Minute</title>
        <description><![CDATA[ The power of motion graphics is that animators and designers can build worlds that don't exist in reality to tell powerful and engaging visual stories. ]]></description>
        <link>https://villing.com/articles/simple-message-epic-saga/</link>
		<pubDate>Fri, 21 Jan 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/simple-message-epic-saga/</guid>
    </item>
    <item>
        <title>And the Winner is...</title>
        <description><![CDATA[ &quot;The Social Network&quot; won Best Motion Picture - Drama at Sunday's Golden Globe Awards, among other awards it took home that night. This says a lot about our society. ]]></description>
        <link>https://villing.com/articles/and-the-winner-is/</link>
		<pubDate>Wed, 19 Jan 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/and-the-winner-is/</guid>
    </item>
    <item>
        <title>Don't Mention Oprah: Some Surprising Things Spam Filters Look For...And How You Can Avoid Them</title>
        <description><![CDATA[ Email is an important part of nearly every marketing plan. However, because of the prevalence of spam, email filters sometimes enforce some pretty rigid, and often humorous, rules. ]]></description>
        <link>https://villing.com/articles/surprising-things-in-spam-filters/</link>
		<pubDate>Fri, 14 Jan 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/surprising-things-in-spam-filters/</guid>
    </item>
    <item>
        <title>You Talking to Me? Allstate's &quot;Mayhem&quot; Takes Familiar Product to New Audience</title>
        <description><![CDATA[ More than just incredibly good creative work, the Allstate Mayhem campaign shows the company is shifting its target to a younger audience. ]]></description>
        <link>https://villing.com/articles/allstate-mayhem/</link>
		<pubDate>Mon, 10 Jan 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/allstate-mayhem/</guid>
    </item>
    <item>
        <title>Changing Lanes on the Marketing Autobahn: Drive Carefully in 2011</title>
        <description><![CDATA[ The more things change, the more they stay the same. You've heard that expression many times. It's an apt prediction about marketing in 2011. The big difference will be the speed of that change. ]]></description>
        <link>https://villing.com/articles/changing-lanes-on-the-marketing-autobahn/</link>
		<pubDate>Wed, 05 Jan 2011 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/changing-lanes-on-the-marketing-autobahn/</guid>
    </item>
    <item>
        <title>Our Staff Bids Farewell to 2010, the Year of-</title>
        <description><![CDATA[ As the year comes to a close, find out what our staff thinks has had the biggest impact on marketing in 2010. ]]></description>
        <link>https://villing.com/articles/farewell-to-2010/</link>
		<pubDate>Fri, 31 Dec 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/farewell-to-2010/</guid>
    </item>
    <item>
        <title>Dewey Decimal's Digital Destiny: The Fate of Brick and Mortar Bookstores</title>
        <description><![CDATA[ A few years back, libraries and bookstores might have seemed immune to the digital revolution, but with the recent ubiquity of handheld ebook readers, I'm wondering if they too will eventually be no more. ]]></description>
        <link>https://villing.com/articles/the-fate-of-brick-and-mortar-bookstores/</link>
		<pubDate>Mon, 27 Dec 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-fate-of-brick-and-mortar-bookstores/</guid>
    </item>
    <item>
        <title>Is Your Brand Talkable?</title>
        <description><![CDATA[ &quot;Talkable Brands&quot; are companies that do things that are worthy of being talked about, of being shared via word-of-mouth. ]]></description>
        <link>https://villing.com/articles/is-your-brand-talkable/</link>
		<pubDate>Wed, 22 Dec 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/is-your-brand-talkable/</guid>
    </item>
    <item>
        <title>Hearsay and Statistics: Smartphone Apps May Get the Press, But a Recent Survey Suggests Many Consume</title>
        <description><![CDATA[ Apps are great for self-contained experiences. However, it's important not to overlook the value of creating a mobile-friendly website. This may be what your customers actually prefer. ]]></description>
        <link>https://villing.com/articles/hearsay-and-statistics/</link>
		<pubDate>Fri, 17 Dec 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/hearsay-and-statistics/</guid>
    </item>
    <item>
        <title>Forging a Brand: Do It Right or Watch the Sparks Fly</title>
        <description><![CDATA[ Forging a company or organizational brand is fraught with hazards. Executed properly, branding can pay remarkable dividends.  But failing to do it right can cause some serious sparks to fly. ]]></description>
        <link>https://villing.com/articles/forging-a-brand/</link>
		<pubDate>Tue, 14 Dec 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/forging-a-brand/</guid>
    </item>
    <item>
        <title>Location, Location, Location(-based)</title>
        <description><![CDATA[ Tools like Foursquare are often met with distrust or misunderstanding. But the mechanisms at work in location-based marketing have been around since the beginning of marketing itself. ]]></description>
        <link>https://villing.com/articles/location-location-location-based/</link>
		<pubDate>Wed, 08 Dec 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/location-location-location-based/</guid>
    </item>
    <item>
        <title>Great Scott! Predicting Tomorrow's Marketing World Minus the DeLorean</title>
        <description><![CDATA[ Determining how the market will change and what marketing tools will work in the future is at the forefront of the marketing mind. It's fun to imagine tomorrow, but let's face it, we're usually wrong. ]]></description>
        <link>https://villing.com/articles/predicting-tomorrows-marketing-world/</link>
		<pubDate>Fri, 03 Dec 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/predicting-tomorrows-marketing-world/</guid>
    </item>
    <item>
        <title>Fix Your Broken Windows</title>
        <description><![CDATA[ Fixing your company's &quot;broken windows&quot; may be the best way to start building your brand. ]]></description>
        <link>https://villing.com/articles/fix-your-broken-windows/</link>
		<pubDate>Wed, 24 Nov 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/fix-your-broken-windows/</guid>
    </item>
    <item>
        <title>Marketing Like a Newborn: If You Keep Up That Annoying Screaming, You're Going to Be Ignored.</title>
        <description><![CDATA[ On November 2, I became a father. After several sleepless nights, I realized that the incoherent, bloodcurdling screams of my newborn remind me of one thing: bad marketing. ]]></description>
        <link>https://villing.com/articles/marketing-like-a-newborn/</link>
		<pubDate>Fri, 19 Nov 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/marketing-like-a-newborn/</guid>
    </item>
    <item>
        <title>Getting Your Feet Wet With Social Media</title>
        <description><![CDATA[ The increased consciousness about social media isn't a bad thing.  But like most things in life, the one size fits all approach is seldom effective. ]]></description>
        <link>https://villing.com/articles/getting-your-feet-wet-with-social-media/</link>
		<pubDate>Thu, 11 Nov 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/getting-your-feet-wet-with-social-media/</guid>
    </item>
    <item>
        <title>Humbug! Christmas Tunes in October? Make it Stop.</title>
        <description><![CDATA[ It seems as though radio stations are playing 24/7 Christmas tunes earlier and earlier each year. Is this the best that smaller radio stations can do to survive? ]]></description>
        <link>https://villing.com/articles/christmas-tunes-in-october/</link>
		<pubDate>Thu, 04 Nov 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/christmas-tunes-in-october/</guid>
    </item>
    <item>
        <title>Does Your Brand Have 'Refrigerator Rights'?</title>
        <description><![CDATA[ The word &quot;community&quot; is a buzz word in marketing circles.  Often I see it used in some sort of ambiguous way by folks trying to sound hip, especially in the social media space. ]]></description>
        <link>https://villing.com/articles/refrigerator-rights/</link>
		<pubDate>Mon, 01 Nov 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/refrigerator-rights/</guid>
    </item>
    <item>
        <title>Villing Video Specialist, Brad Rosier, Writes and Directs Independent Film</title>
        <description><![CDATA[ Brad Rosier, our video specialist, has been working on an independent feature film called Currency. The movie features several actors from South Bend, including Villing employee Nathan DeSelm. Watch the trailer and let us know what you think. ]]></description>
        <link>https://villing.com/news/brad-rosier-directs-independent-film/</link>
		<pubDate>Wed, 27 Oct 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/brad-rosier-directs-independent-film/</guid>
    </item>
    <item>
        <title>Deep and Simple: Mr. Rogers Applied to Marketing</title>
        <description><![CDATA[ Brad shares Mr. Rogers' philosophy concerning TV content and how it can be applied to marketing. ]]></description>
        <link>https://villing.com/articles/mr-rogers-marketing/</link>
		<pubDate>Fri, 22 Oct 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/mr-rogers-marketing/</guid>
    </item>
    <item>
        <title>Facebook and Brands</title>
        <description><![CDATA[ With much of the research pointing to Facebook, it's understandable that companies are jumping on the bandwagon. Just make sure you have a purpose that benefits your customers before you do. ]]></description>
        <link>https://villing.com/articles/facebook-and-brands/</link>
		<pubDate>Mon, 18 Oct 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/facebook-and-brands/</guid>
    </item>
    <item>
        <title>The Autumn of My Discontent: The &quot;Fall&quot;-Out of Political Advertising</title>
        <description><![CDATA[ As I was driving into work, I heard another political attack ad. Will the overkill and lack of accountability hasten the fall of traditional advertising media?  There are many reasons for concern. ]]></description>
        <link>https://villing.com/articles/fallout-of-political-advertising/</link>
		<pubDate>Mon, 11 Oct 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/fallout-of-political-advertising/</guid>
    </item>
    <item>
        <title>Clothespin Babies: How Demos and Trial Experiences Can Reduce Your Customers' Perceived Risk</title>
        <description><![CDATA[ Trying something new can be scary. By offering small, low-risk demos and trial experiences to your prospects, it's more likely they will become customers. ]]></description>
        <link>https://villing.com/articles/clothespin-babies/</link>
		<pubDate>Wed, 06 Oct 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/clothespin-babies/</guid>
    </item>
    <item>
        <title>Go All In, But Know How to Get Out</title>
        <description><![CDATA[ When it comes to marketing campaigns, charge in with steadfast commitment, but keep mindful of what may be around the corner. ]]></description>
        <link>https://villing.com/articles/go-all-in/</link>
		<pubDate>Wed, 29 Sep 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/go-all-in/</guid>
    </item>
    <item>
        <title>What We've Got Here is a Failure to... Differentiate.</title>
        <description><![CDATA[ Differentiation is like the weather. Everyone in marketing talks about it, but no one does anything about it. And for good reason. It's hard. Brutally hard. ]]></description>
        <link>https://villing.com/articles/failure-to-differentiate/</link>
		<pubDate>Fri, 24 Sep 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/failure-to-differentiate/</guid>
    </item>
    <item>
        <title>Death of a Video Salesman, Birth of a New One</title>
        <description><![CDATA[ You don't have to drive far to find at least one gutted Blockbuster with the familiar faded outline of their logo as the only hard evidence of the previous inhabitants. What went wrong? ]]></description>
        <link>https://villing.com/articles/death-of-a-video-salesman/</link>
		<pubDate>Mon, 20 Sep 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/death-of-a-video-salesman/</guid>
    </item>
    <item>
        <title>Short or Long Taglines? Maybe That's Not Even the Right Question.</title>
        <description><![CDATA[ Take our quiz to see if you know which brands these taglines belong to. You may find the length of the tagline doesn't necessarily determine its memorability. ]]></description>
        <link>https://villing.com/articles/short-or-long-taglines/</link>
		<pubDate>Wed, 15 Sep 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/short-or-long-taglines/</guid>
    </item>
    <item>
        <title>Point/Counterpoint: Are Local Marketing Clubs Doomed?</title>
        <description><![CDATA[ With online educational opportunities exploding and professional networking increasingly happening online, is there any place for local marketing clubs with their traditional meet-and-greet luncheons? ]]></description>
        <link>https://villing.com/articles/are-local-marketing-clubs-doomed/</link>
		<pubDate>Fri, 10 Sep 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/are-local-marketing-clubs-doomed/</guid>
    </item>
    <item>
        <title>Identifying with Celebrity Endorser Key to Effective Campaign</title>
        <description><![CDATA[ Celebrity endorsements continue to be a popular means of reaching the masses, but what makes Drew Brees so effective in this role for PEFCU? ]]></description>
        <link>https://villing.com/articles/celebrity-endorser/</link>
		<pubDate>Tue, 07 Sep 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/celebrity-endorser/</guid>
    </item>
    <item>
        <title>The Web is Dead? What Wired Really Meant, and Why You Should Care</title>
        <description><![CDATA[ The cover of the September Wired magazine is bright red and loudly proclaims &quot;The Web is dead.&quot; The truth is more subtle, but shouldn't be ignored. ]]></description>
        <link>https://villing.com/articles/the-web-is-dead/</link>
		<pubDate>Wed, 01 Sep 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-web-is-dead/</guid>
    </item>
    <item>
        <title>Facebook Places: A New Dimension in Social Media Marketing</title>
        <description><![CDATA[ Facebook Places could be a game changer in location-based marketing. Marketers must not waste time in familiarizing themselves with this potentially powerful tool for customer engagement. ]]></description>
        <link>https://villing.com/articles/facebook-places/</link>
		<pubDate>Wed, 25 Aug 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/facebook-places/</guid>
    </item>
    <item>
        <title>Thoughtful Design: If It Matters in Print, It Matters in Motion</title>
        <description><![CDATA[ These days, the tools needed to create motion graphics are accessible to practically everyone. This is both good and bad. ]]></description>
        <link>https://villing.com/articles/thoughtful-design/</link>
		<pubDate>Fri, 20 Aug 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/thoughtful-design/</guid>
    </item>
    <item>
        <title>Pure Michigan: To Everything There is a Season - Including the Use of Broadcast Advertising</title>
        <description><![CDATA[ The Pure Michigan campaign is a compelling reminder of what broadcast advertising can do when the medium matches the message. ]]></description>
        <link>https://villing.com/articles/pure-michigan/</link>
		<pubDate>Mon, 16 Aug 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/pure-michigan/</guid>
    </item>
    <item>
        <title>Haste Makes Waste or Paralysis Through Analysis: Finding the Middle Ground</title>
        <description><![CDATA[ If your marketing moves too quickly, your work could hurt your brand image. However, there are also consequences for not moving fast enough. ]]></description>
        <link>https://villing.com/articles/middle-ground/</link>
		<pubDate>Wed, 11 Aug 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/middle-ground/</guid>
    </item>
    <item>
        <title>Don't Forget Those Boomers, Baby.</title>
        <description><![CDATA[ Boomers spend 40% of consumer packaged goods dollars, but only 5% of ad dollars are directed at them. What's wrong with this picture? ]]></description>
        <link>https://villing.com/articles/dont-forget-those-boomers-baby/</link>
		<pubDate>Wed, 04 Aug 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/dont-forget-those-boomers-baby/</guid>
    </item>
    <item>
        <title>Will Consumers Respond to User-Generated Advertising?</title>
        <description><![CDATA[ We've seen the stratospheric rise of user-generated content. Is user-generated advertising the next logical step? Or will users rebel against sponsored tweets, videos and blog posts from their friends? ]]></description>
        <link>https://villing.com/articles/user-generated-advertising/</link>
		<pubDate>Wed, 28 Jul 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/user-generated-advertising/</guid>
    </item>
    <item>
        <title>&quot;Fox in Socks&quot; and Other Lessons in Values Marketing</title>
        <description><![CDATA[ Every brand, every company has a set of values, and many are finding it as important a selling point as the performance and quality of their tangible products. ]]></description>
        <link>https://villing.com/articles/lessons-in-values-marketing/</link>
		<pubDate>Tue, 20 Jul 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/lessons-in-values-marketing/</guid>
    </item>
    <item>
        <title>Early Adopters: Could they play a larger role in the success of your new products?</title>
        <description><![CDATA[ They may only make up 13.5 percent of the market share, but they will likely influence around half of your new product's sales. So, are you paying attention to them? ]]></description>
        <link>https://villing.com/articles/early-adopters/</link>
		<pubDate>Wed, 14 Jul 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/early-adopters/</guid>
    </item>
    <item>
        <title>It's the Thought That Counts: Marketing in a World of iPhone Movie Studios</title>
        <description><![CDATA[ The newest iPhone has arrived, and it's fitting an entire movie studio in your back pocket. Using this slick piece of tech that's barely bigger than a credit card, you can shoot, edit, score and even export HD video. ]]></description>
        <link>https://villing.com/articles/marketing-in-a-world-of-iphone-studios/</link>
		<pubDate>Fri, 09 Jul 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/marketing-in-a-world-of-iphone-studios/</guid>
    </item>
    <item>
        <title>Unskippable DVD Previews and How You Too Can Ruin Effective Advertising</title>
        <description><![CDATA[ Over the past couple years, I've noticed many of my DVDs contain unskippable previews and studio animations. This is a classic example of how heavy-handed, force-fed advertising can turn off otherwise engaged consumers. ]]></description>
        <link>https://villing.com/articles/unskippable-dvd-previews/</link>
		<pubDate>Wed, 30 Jun 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/unskippable-dvd-previews/</guid>
    </item>
    <item>
        <title>Golden Goal and Golden Opportunity: U.S. Soccer's Product Test</title>
        <description><![CDATA[ In our country, sports-obsessed as it is, soccer has never been given much of a place at the table. Recent wins have given the sport an opportunity to improve the relevance of its brand. ]]></description>
        <link>https://villing.com/articles/golden-goal-and-golden-opportunity/</link>
		<pubDate>Fri, 25 Jun 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/golden-goal-and-golden-opportunity/</guid>
    </item>
    <item>
        <title>Making an Emotional Connection: Two Brands Doing Just That</title>
        <description><![CDATA[ Are you making an emotional connection with your audience through your advertising? In my opinion, here are two brands doing just that. ]]></description>
        <link>https://villing.com/articles/emotional-connection/</link>
		<pubDate>Mon, 21 Jun 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/emotional-connection/</guid>
    </item>
    <item>
        <title>The Democratization of Digital Cinematography: Why Low Budget No Longer Means Low Quality</title>
        <description><![CDATA[ Consumer video has come a long way in the last thirty years. This is great news for low-budget video geeks and companies who are looking for ways to cut advertising costs. ]]></description>
        <link>https://villing.com/articles/democratization-of-digital-cinematography/</link>
		<pubDate>Wed, 16 Jun 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/democratization-of-digital-cinematography/</guid>
    </item>
    <item>
        <title>Copywriters in the Digital Age: Essential or Essentially Extinct?</title>
        <description><![CDATA[ In an era of short attention spans, high visual imagery, bullet points, scannable text and steadily declining use of traditional media, are copywriters about to become extinct? ]]></description>
        <link>https://villing.com/articles/copywriters-in-the-digital-age/</link>
		<pubDate>Fri, 11 Jun 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/copywriters-in-the-digital-age/</guid>
    </item>
    <item>
        <title>Facebook Is The New AOL: How Marketing Missteps Will Destroy the World's Most Popular Social Network</title>
        <description><![CDATA[ Facebook was originally built to help people connect and share with friends. Recently, their mission has changed, and the site is in danger of following AOL down the pit of irrelevance. ]]></description>
        <link>https://villing.com/articles/facebook-is-the-new-aol/</link>
		<pubDate>Wed, 02 Jun 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/facebook-is-the-new-aol/</guid>
    </item>
    <item>
        <title>Let's (Not) Give Them Something to Talk About: BP's Twitter Parody Problem</title>
        <description><![CDATA[ BP is in a unique situation in which it is allowing itself to be skewered online so that it can avoid further damage to the brand. This situation is of course referencing the fake BP Twitter account. ]]></description>
        <link>https://villing.com/articles/bp-twitter-parody-problem/</link>
		<pubDate>Fri, 28 May 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/bp-twitter-parody-problem/</guid>
    </item>
    <item>
        <title>Make or Break Your Company with Customer Experiences - The Choice is Yours</title>
        <description><![CDATA[ Great experiences are expected by every customer who walks through your door. Failing to provide that could be detrimental to your marketing and your business. ]]></description>
        <link>https://villing.com/articles/make-or-break-your-company-with-customer-experiences/</link>
		<pubDate>Mon, 24 May 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/make-or-break-your-company-with-customer-experiences/</guid>
    </item>
    <item>
        <title>Route 66 as a Metaphor for the Agency Business</title>
        <description><![CDATA[ The agency business is changing. It is tempting to wax nostalgic and yearn for the thrilling days of yesteryear. But I think that may be missing the point. ]]></description>
        <link>https://villing.com/articles/route-66-as-metaphor/</link>
		<pubDate>Wed, 19 May 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/route-66-as-metaphor/</guid>
    </item>
    <item>
        <title>What Peter Jackson Taught Me About Digital Set Design</title>
        <description><![CDATA[ The &quot;Lord of the Rings&quot; movies are full of digital locations and creatures that obviously don't exist. Learn how you can use similar techniques to take your TV commercials to the next level. ]]></description>
        <link>https://villing.com/articles/digital-set-design/</link>
		<pubDate>Fri, 14 May 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/digital-set-design/</guid>
    </item>
    <item>
        <title>Advertising vs. Subscription Fees: Striking the Delicate Balance</title>
        <description><![CDATA[ It's interesting to watch online news and entertainment sources trying to make it on advertising revenue alone before replacing, or supplementing, that model with subscription fees - sometimes at the risk of taking money out of their own pockets. ]]></description>
        <link>https://villing.com/articles/advertising-versus-subscription-fees/</link>
		<pubDate>Mon, 10 May 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/advertising-versus-subscription-fees/</guid>
    </item>
    <item>
        <title>Is Augmented Reality the Future of Marketing?</title>
        <description><![CDATA[ Augmented reality combines technologies such as GPS, cameras and wireless Internet to create some pretty incredible applications. We share the best real-world examples and what this will mean to you in the coming years. ]]></description>
        <link>https://villing.com/articles/is-augmented-reality-the-future-of-marketing/</link>
		<pubDate>Tue, 04 May 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/is-augmented-reality-the-future-of-marketing/</guid>
    </item>
    <item>
        <title>Get in the Game: Take Your Facebook Page to the Next Level</title>
        <description><![CDATA[ Tired of watching your pitiful Facebook Page sit on the sidelines? Learn some easy tips that can turn your Facebook Page into a marketing all-star. ]]></description>
        <link>https://villing.com/articles/take-your-facebook-page-to-the-next-level/</link>
		<pubDate>Fri, 30 Apr 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/take-your-facebook-page-to-the-next-level/</guid>
    </item>
    <item>
        <title>Branding with &quot;Style&quot;: The AP Rethinks &quot;Web site&quot;</title>
        <description><![CDATA[ On the afternoon of April 16, you may have been surprised by a spontaneous, boisterous round of cheering and applause.  The reason: The AP announced it was changing the accepted style of the term &quot;Web site&quot; to &quot;website.&quot; ]]></description>
        <link>https://villing.com/articles/branding-with-style/</link>
		<pubDate>Mon, 26 Apr 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/branding-with-style/</guid>
    </item>
    <item>
        <title>Utility is the New Persuasion: Why Apps Make More Sense Than Ads</title>
        <description><![CDATA[ Consumers are now the loudest voice in the media. Today's savvy marketers need to optimize how customers experience their brands by putting more effort toward helping rather than selling to customers. ]]></description>
        <link>https://villing.com/articles/why-apps-make-more-sense-than-ads/</link>
		<pubDate>Wed, 21 Apr 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/why-apps-make-more-sense-than-ads/</guid>
    </item>
    <item>
        <title>I May Be Married to Technology, but I Sometimes Cheat With a #2 Pencil</title>
        <description><![CDATA[ Is it just me, or do some of the best ideas come when you shut down your high-tech computer and start thinking with a simple pencil and paper? ]]></description>
        <link>https://villing.com/articles/married-to-technology/</link>
		<pubDate>Fri, 16 Apr 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/married-to-technology/</guid>
    </item>
    <item>
        <title>Just Do It (Even If It Doesn't Feel Right): Nike &amp; Domino's</title>
        <description><![CDATA[ I saw the new Tiger Woods Nike spot last night. From a marketing standpoint, it could be a stroke of genius. From a personal standpoint, it just doesn't feel right. ]]></description>
        <link>https://villing.com/articles/just-do-it/</link>
		<pubDate>Mon, 12 Apr 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/just-do-it/</guid>
    </item>
    <item>
        <title>Three Ways Gaming Culture Can Impact Your Marketing Plan</title>
        <description><![CDATA[ Video gaming has a massive influence on your target market. This article explains three ways that marketers can use this knowledge to help promote their business and products. ]]></description>
        <link>https://villing.com/articles/three-ways-gaming-culture-can-impact-marketing/</link>
		<pubDate>Wed, 07 Apr 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/three-ways-gaming-culture-can-impact-marketing/</guid>
    </item>
    <item>
        <title>If It's Worth Writing, It's Worth Proofing</title>
        <description><![CDATA[ I understand the conversations taking place online are supposed to be more conversational in nature, but does that also mean we don't need to proofread anymore? ]]></description>
        <link>https://villing.com/articles/proofreading/</link>
		<pubDate>Fri, 02 Apr 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/proofreading/</guid>
    </item>
    <item>
        <title>Villing &amp; Company Honored With Five &quot;Addy&quot; Awards</title>
        <description><![CDATA[ Villing was awarded five &quot;ADDY&quot; awards during the American Advertising Federation of Michiana's ADDY Awards Program held February 26. ]]></description>
        <link>https://villing.com/news/villing-addy-awards-2010/</link>
		<pubDate>Mon, 29 Mar 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/villing-addy-awards-2010/</guid>
    </item>
    <item>
        <title>We Don't Need No Stinkin' Strategy</title>
        <description><![CDATA[ Creating tactics in response to a specific need or opportunity is easy. Creating a well-conceived strategy before developing tactical approaches... not so much. ]]></description>
        <link>https://villing.com/articles/i-dont-need-strategy/</link>
		<pubDate>Wed, 24 Mar 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/i-dont-need-strategy/</guid>
    </item>
    <item>
        <title>OK Go: Give Up Control in Social Media</title>
        <description><![CDATA[ What happens when a rock group and an insurance company team up? Social media marketing done the right way. ]]></description>
        <link>https://villing.com/articles/give-up-control-in-social-media/</link>
		<pubDate>Fri, 19 Mar 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/give-up-control-in-social-media/</guid>
    </item>
    <item>
        <title>Making Digital Look Analogue: Visual Trends in Web Design</title>
        <description><![CDATA[ The border between analogue and digital web design is being compromised visually. View examples of websites that are replicating the look and feel of the analogue world we wake up in every day. ]]></description>
        <link>https://villing.com/articles/making-digital-look-analogue/</link>
		<pubDate>Mon, 15 Mar 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/making-digital-look-analogue/</guid>
    </item>
    <item>
        <title>Gaming Should Be On Your Marketing Radar</title>
        <description><![CDATA[ I recently attended a marketing strategy meeting for a Fortune 500 company targeting consumers under 30. The biggest take-away: video games are mainstream and can't be ignored in your marketing efforts. ]]></description>
        <link>https://villing.com/articles/add-gaming-to-your-marketing-radar/</link>
		<pubDate>Wed, 10 Mar 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/add-gaming-to-your-marketing-radar/</guid>
    </item>
    <item>
        <title>The Experience of Gaining Experience: Observations from an Agency Intern</title>
        <description><![CDATA[ &quot;You just need more experience.&quot; After hearing that, I took it upon myself to get just what it is they thought I was lacking. ]]></description>
        <link>https://villing.com/articles/experience-of-gaining-experience/</link>
		<pubDate>Wed, 03 Mar 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/experience-of-gaining-experience/</guid>
    </item>
    <item>
        <title>Marketing to Your Employees:  Say What?</title>
        <description><![CDATA[ Employees are often the direct link to customers, which is why it's important for them to understand their company's brand. Here are two examples of companies that understand the importance of internal marketing. ]]></description>
        <link>https://villing.com/articles/internal-marketing/</link>
		<pubDate>Fri, 26 Feb 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/internal-marketing/</guid>
    </item>
    <item>
        <title>Marketing Resources for the Lifelong Marketing Student</title>
        <description><![CDATA[ Here is a list of educational resources for the marketing professional. It is now more important than ever to keep up-to-date on industry happenings. ]]></description>
        <link>https://villing.com/articles/marketing-resources/</link>
		<pubDate>Tue, 23 Feb 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/marketing-resources/</guid>
    </item>
    <item>
        <title>Drive-thru Anticipation: New Heinz Ketchup Packet Creates Fresh Buzz for an Old Product</title>
        <description><![CDATA[ For over 40 years, the design of the Heinz ketchup packet has remained unchanged...until now. ]]></description>
        <link>https://villing.com/articles/new-heinz-ketchup-packet/</link>
		<pubDate>Thu, 18 Feb 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/new-heinz-ketchup-packet/</guid>
    </item>
    <item>
        <title>Tackling the Question of the Best 2010 Super Bowl Ads</title>
        <description><![CDATA[ On Super Bowl Sunday, it's tough being in marketing and a sports nut at the same time. If I leave the room during commercial breaks, I might miss one of the year's iconic TV spots. ]]></description>
        <link>https://villing.com/articles/best-2010-super-bowl-ads/</link>
		<pubDate>Tue, 09 Feb 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/best-2010-super-bowl-ads/</guid>
    </item>
    <item>
        <title>Low-down, Dirty Search Engine Tricks (And Why You Should Never Use Them)</title>
        <description><![CDATA[ If you are responsible for a website, you've probably been approached by search engine companies making remarkable promises. This article explains why you should slam the door in their faces. ]]></description>
        <link>https://villing.com/articles/low-down-dirty-search-engine-tricks/</link>
		<pubDate>Fri, 05 Feb 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/low-down-dirty-search-engine-tricks/</guid>
    </item>
    <item>
        <title>It's a Wrap: Generational Marketing</title>
        <description><![CDATA[ Now that I've covered each generation individually, it's time to wrap things up. View a chart that compares Gen Y, Gen X and Baby Boomers. ]]></description>
        <link>https://villing.com/articles/generational-marketing/</link>
		<pubDate>Mon, 01 Feb 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/generational-marketing/</guid>
    </item>
    <item>
        <title>Free Speech or Free-For-All: Supreme Court Decision on Political Advertising Will Pose Challenges to</title>
        <description><![CDATA[ What are the marketing ramifications of the Supreme Court decision that lifted the political advertising restrictions on corporations, trade unions and similar organizations? ]]></description>
        <link>https://villing.com/articles/free-speech-or-free-for-all/</link>
		<pubDate>Tue, 26 Jan 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/free-speech-or-free-for-all/</guid>
    </item>
    <item>
        <title>Feel the Burn: No Critical Pain, No Creative Gain.</title>
        <description><![CDATA[ Any designer or illustrator will tell you that criticism and revisions are not fun. Regardless of how in love we are with our masterpieces, however, nearly every design can be improved - often, a lot. ]]></description>
        <link>https://villing.com/articles/feel-the-burn/</link>
		<pubDate>Fri, 22 Jan 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/feel-the-burn/</guid>
    </item>
    <item>
        <title>Sausage Strategies: Marketing Gambles by Dominos and Oscar Meyer</title>
        <description><![CDATA[ Both Domino's and Oscar Meyer have recently gained attention for some moves they've made in the advertising world. Will it be worth the risk? ]]></description>
        <link>https://villing.com/articles/marketing-gambles/</link>
		<pubDate>Mon, 18 Jan 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/marketing-gambles/</guid>
    </item>
    <item>
        <title>Long Live Outdoor: Why This Traditional Medium Will Be Around for the Long Haul</title>
        <description><![CDATA[ It's nice to see one of the old standbys, outdoor advertising (or out-of-home marketing as the genre is sometimes called), still as relevant today as it was twenty years ago - perhaps even more so. ]]></description>
        <link>https://villing.com/articles/long-live-outdoor/</link>
		<pubDate>Wed, 13 Jan 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/long-live-outdoor/</guid>
    </item>
    <item>
        <title>What You Need to Know About the Browser War</title>
        <description><![CDATA[ Need to be able to speak intelligently about website browsers like Internet Explorer, Firefox or Chrome? Nathan DeSelm explains the current browser landscape and the main issues that are involved in this volatile market. ]]></description>
        <link>https://villing.com/articles/browser-war/</link>
		<pubDate>Wed, 06 Jan 2010 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/browser-war/</guid>
    </item>
    <item>
        <title>When It Comes To Holiday Traditions, Baby Boomers Aren't So Different Than Their Own Babies.</title>
        <description><![CDATA[ In light of the holiday season, as well as our recent discussions in this space about generational issues, I thought I'd share with you some interesting statistics I recently came across. ]]></description>
        <link>https://villing.com/articles/holiday-traditions-over-generations/</link>
		<pubDate>Tue, 29 Dec 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/holiday-traditions-over-generations/</guid>
    </item>
    <item>
        <title>Baby Boomers: Experiences Matter</title>
        <description><![CDATA[ The Baby Boomers are the largest and wealthiest demographic segment in America. Because of this, it is critical that marketers understand how to effectively communicate with them. ]]></description>
        <link>https://villing.com/articles/baby-boomers/</link>
		<pubDate>Tue, 22 Dec 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/baby-boomers/</guid>
    </item>
    <item>
        <title>Reader Reply: Are Traditional Marketing Methods Relevant?</title>
        <description><![CDATA[ In response to this week's Point/Counterpoint article, our first guest author provides a little more information and an alternate perspective about the controversial future of traditional marketing methods. ]]></description>
        <link>https://villing.com/articles/traditional-marketing-methods-reply/</link>
		<pubDate>Fri, 18 Dec 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/traditional-marketing-methods-reply/</guid>
    </item>
    <item>
        <title>Point/Counterpoint: Are Traditional Marketing Methods Still Relevant?</title>
        <description><![CDATA[ Most people agree that marketing and the media used to disseminate marketing messages are changing. In this special &quot;point/counterpoint&quot; post, we debate the extent and nature of this change. ]]></description>
        <link>https://villing.com/articles/are-traditional-marketing-methods-still-relevant/</link>
		<pubDate>Wed, 16 Dec 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/are-traditional-marketing-methods-still-relevant/</guid>
    </item>
    <item>
        <title>Use Google Trends to Gain Valuable Insights for Free</title>
        <description><![CDATA[ It's important for marketers to keep their finger on the cultural pulse. One way to do that is to use Google Trends. ]]></description>
        <link>https://villing.com/articles/google-trends/</link>
		<pubDate>Fri, 11 Dec 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/google-trends/</guid>
    </item>
    <item>
        <title>Concept to Completion - Creating a Kinetic Typography TV Commercial</title>
        <description><![CDATA[ Brad Rosier explains the process of putting together a TV spot using kinetic typography. ]]></description>
        <link>https://villing.com/articles/kinetic-typography/</link>
		<pubDate>Fri, 04 Dec 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/kinetic-typography/</guid>
    </item>
    <item>
        <title>Preparing for Launch: Social Media's Place in Marketing Cyberspace</title>
        <description><![CDATA[ I think we should be looking at social media as more of a satellite instead of a launching pad. Satellites gather data, connect sources of information and deliver messages to a wide range of media. ]]></description>
        <link>https://villing.com/articles/preparing-for-launch/</link>
		<pubDate>Mon, 30 Nov 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/preparing-for-launch/</guid>
    </item>
    <item>
        <title>Gen X: Adaptable, Flexible &amp; Reachable</title>
        <description><![CDATA[ As a follow up to my article on Generation Y, this article describes Generation X and even provides a comparison between these two somewhat similar generations. ]]></description>
        <link>https://villing.com/articles/generation-x/</link>
		<pubDate>Wed, 18 Nov 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/generation-x/</guid>
    </item>
    <item>
        <title>Do You Have a Brand Cause?</title>
        <description><![CDATA[ Lately I've been very involved in several projects and discussions involving what we refer to as brand trust. Fortunately, there are ways to increase the value of your brand and they are as elementary as the golden rule. ]]></description>
        <link>https://villing.com/articles/do-you-have-a-brand-cause/</link>
		<pubDate>Fri, 13 Nov 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/do-you-have-a-brand-cause/</guid>
    </item>
    <item>
        <title>The Four Critical Questions Every Home Page Must Answer</title>
        <description><![CDATA[ Your home page is one of the most important pages on your website. To be effective it must quickly provide the answers to four basic questions. ]]></description>
        <link>https://villing.com/articles/four-questions-every-homepage-must-answer/</link>
		<pubDate>Mon, 02 Nov 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/four-questions-every-homepage-must-answer/</guid>
    </item>
    <item>
        <title>Why Gen Y? Attracting Them, Speaking Their Language, Telling It Like It Is</title>
        <description><![CDATA[ Most Gen Y-ers have never known a world without video games and computers. Therefore, they have different expectations than any other generation before them. Knowing a little about them can help you become a successful marketer to them. ]]></description>
        <link>https://villing.com/articles/generation-y/</link>
		<pubDate>Wed, 28 Oct 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/generation-y/</guid>
    </item>
    <item>
        <title>'Tis the Season: How the Holidays Provide a Perfect Branding/Image-building Opportunity</title>
        <description><![CDATA[ For most marketers, the holidays represent a unique opportunity, but the nature of that opportunity varies by business and deserves careful thought and consideration. ]]></description>
        <link>https://villing.com/articles/tis-the-season/</link>
		<pubDate>Fri, 23 Oct 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/tis-the-season/</guid>
    </item>
    <item>
        <title>The Demise of Arrested Development and How it Relates to Long Tail Marketing and Niche Demand for Hi</title>
        <description><![CDATA[ Arrested Development died because it couldn't find its audience. However, recent developments make it easier for entertainment and marketing professionals to connect with valuable niches online. ]]></description>
        <link>https://villing.com/articles/demise-of-arrested-development/</link>
		<pubDate>Mon, 19 Oct 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/demise-of-arrested-development/</guid>
    </item>
    <item>
        <title>Don't Fail to Plan Your Marketing Efforts. Seven Steps to Help You Plan... to Succeed.</title>
        <description><![CDATA[ As we approach the end of a year that many people would just as soon forget, it may be a good time to remember to work on your marketing plans for 2010. ]]></description>
        <link>https://villing.com/articles/seven-steps-to-a-marketing-plan/</link>
		<pubDate>Wed, 14 Oct 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/seven-steps-to-a-marketing-plan/</guid>
    </item>
    <item>
        <title>Don't Underestimate the Importance of Your Subpage Design</title>
        <description><![CDATA[ There's something that's always bothered me about the traditional website design process. The focus is too often on the home page design, with the subpage design thrown in as an afterthought. This is dangerously misguided. ]]></description>
        <link>https://villing.com/articles/dont-underestimate-the-importance-of-subpage-design/</link>
		<pubDate>Fri, 09 Oct 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/dont-underestimate-the-importance-of-subpage-design/</guid>
    </item>
    <item>
        <title>Social Media and the Economy</title>
        <description><![CDATA[ It's no coincidence that the meteoric rise of social media occurred during the worst recession in decades. How might social media be affected by an economic rebound? ]]></description>
        <link>https://villing.com/articles/social-media-and-the-economy/</link>
		<pubDate>Mon, 05 Oct 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/social-media-and-the-economy/</guid>
    </item>
    <item>
        <title>Breaking Through the Clutter</title>
        <description><![CDATA[ Breaking through the clutter in marketing and advertising these days can be a huge challenge. After the big Kanye West hoopla that went on, I came upon a statistic that made me think about branding. ]]></description>
        <link>https://villing.com/articles/breaking-through-the-clutter/</link>
		<pubDate>Wed, 30 Sep 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/breaking-through-the-clutter/</guid>
    </item>
    <item>
        <title>Who Says 18-34 is the Most Coveted Marketing Demographic?</title>
        <description><![CDATA[ When I first got into the business, everyone said 18-34 was the most sought after demographic for advertisers. Does that still hold true today? ]]></description>
        <link>https://villing.com/articles/most-coveted-marketing-demographic/</link>
		<pubDate>Fri, 25 Sep 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/most-coveted-marketing-demographic/</guid>
    </item>
    <item>
        <title>The World of Webinars</title>
        <description><![CDATA[ Technology has brought many conveniences into our lives. In my opinion, webinars are one more convenience to add to the list. ]]></description>
        <link>https://villing.com/articles/world-of-webinars/</link>
		<pubDate>Mon, 21 Sep 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/world-of-webinars/</guid>
    </item>
    <item>
        <title>Social Media: Think Before You Drink the Kool-Aid</title>
        <description><![CDATA[ Social media is being touted as a magic elixir for marketers - providing incredible impact at little or no cost. Sorry, but that's not reality. ]]></description>
        <link>https://villing.com/articles/social-media-kool-aid/</link>
		<pubDate>Wed, 16 Sep 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/social-media-kool-aid/</guid>
    </item>
    <item>
        <title>Concept to Completion - Building a High-Impact Financial Web Site: Part 2</title>
        <description><![CDATA[ In the previous article, I discussed the planning and design stages of building the Lake City Bank website. Of course, you can have the coolest design out there, but if the site doesn't work right, or is difficult to maintain, it just won't be useful. ]]></description>
        <link>https://villing.com/articles/building-a-financial-web-site-2/</link>
		<pubDate>Fri, 11 Sep 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/building-a-financial-web-site-2/</guid>
    </item>
    <item>
        <title>Concept to Completion - Building a High-Impact Financial Web Site: Part 1</title>
        <description><![CDATA[ Villing recently launched a Web site that may be one of our most ambitious projects to date - the Lake City Bank website. This article gives a behind-the-scenes look at the project. ]]></description>
        <link>https://villing.com/articles/building-a-financial-web-site-1/</link>
		<pubDate>Wed, 09 Sep 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/building-a-financial-web-site-1/</guid>
    </item>
    <item>
        <title>Social Media: Hype or Hindrance?</title>
        <description><![CDATA[ All those who are sick and tired of all the hype about social media, raise your hands! It's not that the end game isn't worthwhile.  It just needs some perspective. ]]></description>
        <link>https://villing.com/articles/social-media-hype-or-hindrance/</link>
		<pubDate>Fri, 28 Aug 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/social-media-hype-or-hindrance/</guid>
    </item>
    <item>
        <title>At 30,000 Feet, Timing is Everything</title>
        <description><![CDATA[ I recently traveled to Europe for vacation, which obviously required several very long flights. During that time, I learned a little something about timing your marketing efforts. ]]></description>
        <link>https://villing.com/articles/at-30000-feet-timing-is-everything/</link>
		<pubDate>Mon, 24 Aug 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/at-30000-feet-timing-is-everything/</guid>
    </item>
    <item>
        <title>The Importance of Customer Satisfaction</title>
        <description><![CDATA[ While shopping one day, a store manager refused to accept a purchase I wanted to return and ended up with one angry customer. In the end, was it worth it? Definitely not. ]]></description>
        <link>https://villing.com/articles/keeping-customers-happy/</link>
		<pubDate>Wed, 19 Aug 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/keeping-customers-happy/</guid>
    </item>
    <item>
        <title>Observations On Working Remotely as a Digital Artist</title>
        <description><![CDATA[ For the last year, I've been working full time for Villing &amp; Company from home. Overall, the experience has been surprisingly positive...for the most part. ]]></description>
        <link>https://villing.com/articles/observations-on-working-remotely/</link>
		<pubDate>Fri, 14 Aug 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/observations-on-working-remotely/</guid>
    </item>
    <item>
        <title>When Did Creativity Become a Commodity?</title>
        <description><![CDATA[ As the marketing services industry has changed due to media fragmentation and technological advances, my one solace has been that there would always be a market for ideas. Now I'm not so sure. ]]></description>
        <link>https://villing.com/articles/when-did-creativity-become-a-commodity/</link>
		<pubDate>Mon, 10 Aug 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/when-did-creativity-become-a-commodity/</guid>
    </item>
    <item>
        <title>Advanced Search Techniques To Help You Google Like a Pro</title>
        <description><![CDATA[ Using special keywords and operators in Google's normal search box can greatly improve the quality of your results. You may have heard of some of these, but my guess is that some will be new. ]]></description>
        <link>https://villing.com/articles/advanced-google-search-techniques/</link>
		<pubDate>Tue, 04 Aug 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/advanced-google-search-techniques/</guid>
    </item>
    <item>
        <title>The Other Uses of Twitter</title>
        <description><![CDATA[ The popularity of Twitter is unbelievable. But why on earth would anyone want to know every mundane detail about your day? ]]></description>
        <link>https://villing.com/articles/other-uses-of-twitter/</link>
		<pubDate>Wed, 29 Jul 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/other-uses-of-twitter/</guid>
    </item>
    <item>
        <title>Slow Down and Appreciate Life</title>
        <description><![CDATA[ People mention every day how fast time goes and how there is just never enough time. However, if you learn to slow down and appreciate the little things, it may just help you connect with your target audience. ]]></description>
        <link>https://villing.com/articles/slow-down-appreciate-life/</link>
		<pubDate>Fri, 24 Jul 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/slow-down-appreciate-life/</guid>
    </item>
    <item>
        <title>Phoning It In</title>
        <description><![CDATA[ A recent Internet and e-mail outage at our office on Monday due to a weekend storm took me back to the 1990s. You don't realize how much communication is by e-mail until you don't have it. ]]></description>
        <link>https://villing.com/articles/phoning-it-in/</link>
		<pubDate>Fri, 17 Jul 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/phoning-it-in/</guid>
    </item>
    <item>
        <title>Nonprofit + Event Planning x Public Relations = Success</title>
        <description><![CDATA[ Incorporating public relations into your nonprofit event planning may not solve all of your budget problems, but if all the elements are executed properly your event can be extremely successful! ]]></description>
        <link>https://villing.com/articles/event-planning-plus-nonprofit/</link>
		<pubDate>Fri, 10 Jul 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/event-planning-plus-nonprofit/</guid>
    </item>
    <item>
        <title>Top Four Web Optimization Myths</title>
        <description><![CDATA[ Myths about website optimization can often lead to unnecessary usability restrictions or inappropriate goals. These are some of the more common web optimization myths that I run across quite frequently. ]]></description>
        <link>https://villing.com/articles/top-four-web-optimization-myths/</link>
		<pubDate>Mon, 06 Jul 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/top-four-web-optimization-myths/</guid>
    </item>
    <item>
        <title>O-ver-ra-ted (clap, clap,...clap, clap, clap)</title>
        <description><![CDATA[ The relative success of McDonald's versus Burger King reignites the debate over the value of creativity. ]]></description>
        <link>https://villing.com/articles/overrated/</link>
		<pubDate>Wed, 01 Jul 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/overrated/</guid>
    </item>
    <item>
        <title>Concept to Completion - Behind the Scenes on a Motion Graphics TV Commercial: Part 2</title>
        <description><![CDATA[ In the last article I explained the preproduction and production process in creating a motion graphics TV spot for McDonald's. Now let's talk about what I consider the really fun stuff: postproduction. ]]></description>
        <link>https://villing.com/articles/motion-graphics-2/</link>
		<pubDate>Fri, 26 Jun 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/motion-graphics-2/</guid>
    </item>
    <item>
        <title>Concept to Completion - Behind the Scenes on a Motion Graphics TV Commercial: Part 1</title>
        <description><![CDATA[ In this article and the next I'll be taking you behind the scenes on a motion graphics-driven commercial that we recently created for McDonald's. ]]></description>
        <link>https://villing.com/articles/motion-graphics-1/</link>
		<pubDate>Mon, 22 Jun 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/motion-graphics-1/</guid>
    </item>
    <item>
        <title>If You Use Google for Everything, You're Missing Out</title>
        <description><![CDATA[ With the recent release of Microsoft Bing and WolframAlpha, I thought I'd discuss some situations where Google isn't your best choice for finding information online. ]]></description>
        <link>https://villing.com/articles/dont-use-google-for-everything/</link>
		<pubDate>Wed, 17 Jun 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/dont-use-google-for-everything/</guid>
    </item>
    <item>
        <title>Sometimes the Medium is the Message</title>
        <description><![CDATA[ Recently I've noticed full-page ads in local newspapers attempting to reinforce the medium's continuing relevance. I have to wonder if they are simply preaching to the choir. ]]></description>
        <link>https://villing.com/articles/sometimes-the-medium-is-the-message/</link>
		<pubDate>Mon, 08 Jun 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/sometimes-the-medium-is-the-message/</guid>
    </item>
    <item>
        <title>Thom Villing Elected to IAN Board of Directors</title>
        <description><![CDATA[ Thom Villing, president of Villing &amp; Company marketing communications, was elected to the Intermarket Agency Network (IAN) Board of Directors at the organization's recent meeting in New Orleans. ]]></description>
        <link>https://villing.com/news/thom-villing-elected-to-ian-board/</link>
		<pubDate>Wed, 03 Jun 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/thom-villing-elected-to-ian-board/</guid>
    </item>
    <item>
        <title>Role Playing: How the Economy Allows for Role Reversal by PR Practitioners</title>
        <description><![CDATA[ PR practitioners have often longed for the chance to switch places with reporters and write the feature we are pitching ourselves. Well, courtesy of the sagging economy, we now have our wish. ]]></description>
        <link>https://villing.com/articles/role-playing/</link>
		<pubDate>Thu, 28 May 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/role-playing/</guid>
    </item>
    <item>
        <title>How to Hire a Web Developer and/or Web Firm</title>
        <description><![CDATA[ Hiring an outside web developer or firm can be very challenging. It often feels like you're wading through acronyms and certifications when all you really want to know is &quot;Will this developer do a great job on my site?&quot; ]]></description>
        <link>https://villing.com/articles/hire-a-web-developer/</link>
		<pubDate>Thu, 21 May 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/hire-a-web-developer/</guid>
    </item>
    <item>
        <title>Protect the Mothership: Everything you do in online marketing should orbit around your website.</title>
        <description><![CDATA[ An organization's website is truly its mothership on the Internet.  And any online marketing initiatives are only as powerful as the mothership around which they orbit. ]]></description>
        <link>https://villing.com/articles/protect-the-mothership/</link>
		<pubDate>Fri, 15 May 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/protect-the-mothership/</guid>
    </item>
    <item>
        <title>In the Media: Interview with Thom Villing on Bailout Marketing</title>
        <description><![CDATA[ The Fox TV affiliate in South Bend-Elkhart had questions on best marketing practices during a recession.  Agency president, Thom Villing, had answers. ]]></description>
        <link>https://villing.com/news/thom-villing-on-bailout-marketing/</link>
		<pubDate>Thu, 07 May 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/thom-villing-on-bailout-marketing/</guid>
    </item>
    <item>
        <title>How To Check the Quality of Your Web Site Code</title>
        <description><![CDATA[ Most marketing managers and coordinators don't understand HTML. So how do you know if your programmer is doing a good job? ]]></description>
        <link>https://villing.com/articles/check-web-code-quality/</link>
		<pubDate>Wed, 22 Apr 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/check-web-code-quality/</guid>
    </item>
    <item>
        <title>The impact of social media can spell heartburn for marketers. Just ask Domino's.</title>
        <description><![CDATA[ In recent years, viral marketing through the Internet and social media has been all the buzz. But if we ever needed a reminder of the dark side of Internet marketing, it became painfully real this week to Domino's. ]]></description>
        <link>https://villing.com/articles/impact-of-social-media-on-dominos/</link>
		<pubDate>Fri, 17 Apr 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/impact-of-social-media-on-dominos/</guid>
    </item>
    <item>
        <title>Making Words Look Better!</title>
        <description><![CDATA[ Words words words. We all use words. Now there's a way to pull all of these words together and make something worth looking at. ]]></description>
        <link>https://villing.com/articles/making-words-look-better/</link>
		<pubDate>Mon, 13 Apr 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/making-words-look-better/</guid>
    </item>
    <item>
        <title>Senior Art Director, Ron Doyle, Wins Painting Competition</title>
        <description><![CDATA[ A piece of art created by Ron Doyle, senior art director at Villing &amp; Company, won first place in The Artist's Magazine's 2009 All-Media Online Competition in the pastel category. ]]></description>
        <link>https://villing.com/news/ron-doyle-wins-painting-competition/</link>
		<pubDate>Tue, 07 Apr 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/ron-doyle-wins-painting-competition/</guid>
    </item>
    <item>
        <title>The Day the Newspaper Died: Implications of &quot;paper&quot;-less journalism</title>
        <description><![CDATA[ I'm worried. As more and more of our newspapers disappear altogether or move to digital versions only, I have started having real concerns about the impact on our society. ]]></description>
        <link>https://villing.com/articles/the-day-newspaper-died/</link>
		<pubDate>Tue, 31 Mar 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-day-newspaper-died/</guid>
    </item>
    <item>
        <title>Catch the Wave: When a recovery comes, and it will, the companies that made smart marketing decision</title>
        <description><![CDATA[ History has proven that companies which continue marketing during a recession are usually rewarded by increased market share that translates to increased sales and profitability when the economy recovers. ]]></description>
        <link>https://villing.com/articles/catch-the-wave/</link>
		<pubDate>Fri, 27 Mar 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/catch-the-wave/</guid>
    </item>
    <item>
        <title>Social Media - Should I or Shouldn't I?</title>
        <description><![CDATA[ Wondering if you should be participating in social media like Facebook, Twitter and LinkedIn? Find statistics on who is using this new media and how they are using it. ]]></description>
        <link>https://villing.com/articles/social-media-should-or-shouldnt/</link>
		<pubDate>Mon, 23 Mar 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/social-media-should-or-shouldnt/</guid>
    </item>
    <item>
        <title>Join the Madness</title>
        <description><![CDATA[ OK, the big guys have big sites, big prizes and big ways to get lost in the big dance.  Not us.  We just want to have fun.  Fill out your brackets on our website and follow along every day of the Men's College Basketball Tournament. ]]></description>
        <link>https://villing.com/news/march-madness-2009/</link>
		<pubDate>Tue, 17 Mar 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/march-madness-2009/</guid>
    </item>
    <item>
        <title>March Marketing: When it comes to the four Ps of marketing, March Madness is the ultimate slam dunk.</title>
        <description><![CDATA[ Just for the heck of it, let's apply the classic four Ps to a marketing analysis of the NCAA Men's Basketball Tournament. ]]></description>
        <link>https://villing.com/articles/the-four-ps-of-march-madness/</link>
		<pubDate>Mon, 16 Mar 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/the-four-ps-of-march-madness/</guid>
    </item>
    <item>
        <title>Useful Tools for Marketing Professionals (also, they're free)</title>
        <description><![CDATA[ Over the years, I've found quite a few useful tools that marketing people might not realize they can use for free. ]]></description>
        <link>https://villing.com/articles/free-tools-for-marketing-professionals/</link>
		<pubDate>Tue, 10 Mar 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/free-tools-for-marketing-professionals/</guid>
    </item>
    <item>
        <title>Don't Call it a Comeback</title>
        <description><![CDATA[ Invigorated by social media, PR evolves with the times. ]]></description>
        <link>https://villing.com/articles/pr-evolves-with-the-times/</link>
		<pubDate>Mon, 02 Mar 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/pr-evolves-with-the-times/</guid>
    </item>
    <item>
        <title>When the Fish Get Finicky...</title>
        <description><![CDATA[ TV still works.  It just works better with better creative. ]]></description>
        <link>https://villing.com/articles/tv-still-works/</link>
		<pubDate>Wed, 25 Feb 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/tv-still-works/</guid>
    </item>
    <item>
        <title>Villing &amp; Company Honored With Eight ADDY Awards</title>
        <description><![CDATA[ Villing &amp; Company was awarded with eight ADDY awards during the Michiana Ad Club's (MAC) American Advertising Federation (AAF) Awards Program on February 12. ]]></description>
        <link>https://villing.com/news/villing-addy-awards-2009/</link>
		<pubDate>Thu, 19 Feb 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/villing-addy-awards-2009/</guid>
    </item>
    <item>
        <title>Look, Mom, I'm Going to be in a Commercial?!?</title>
        <description><![CDATA[ I haven't even been at Villing &amp; Company a month and some exciting things have already happened. My name is Sammy and I am an intern here at Villing &amp; Company. ]]></description>
        <link>https://villing.com/articles/look-mom-im-in-a-commercial/</link>
		<pubDate>Mon, 16 Feb 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/look-mom-im-in-a-commercial/</guid>
    </item>
    <item>
        <title>If I Had a Million Dollars: Is Super Bowl Advertising a Good Investment?</title>
        <description><![CDATA[ So, who won the Super Bowl?  Not the game.  The game within the game.  The advertising.  It depends on whom you ask. ]]></description>
        <link>https://villing.com/articles/is-super-bowl-advertising-a-good-investment/</link>
		<pubDate>Fri, 06 Feb 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/is-super-bowl-advertising-a-good-investment/</guid>
    </item>
    <item>
        <title>So, You Want Online Animation?</title>
        <description><![CDATA[ Website animation can greatly enhance a visitor's experience on your web site. But you need to be careful or it could do more harm than it's worth. ]]></description>
        <link>https://villing.com/articles/online-animation/</link>
		<pubDate>Wed, 28 Jan 2009 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/online-animation/</guid>
    </item>
    <item>
        <title>The Day After Tomorrow: E Ink and the Blurring Line Between Video and Print</title>
        <description><![CDATA[ A couple of months back, my wife and I were visiting our local Borders bookstore. Normally, I don't pay attention to Esquire magazine, but on this occasion I couldn't help reaching for it with trembling hands. ]]></description>
        <link>https://villing.com/articles/day-after-tomorrow/</link>
		<pubDate>Thu, 18 Dec 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/day-after-tomorrow/</guid>
    </item>
    <item>
        <title>Four Things You Think You Want (But Really Don't) For Your Web Site</title>
        <description><![CDATA[ Often during our early meetings for a new web site, the client begins listing some of the things they'd like to accomplish with their website. Most of the time, these objectives are reasonable, but sometimes they are not. ]]></description>
        <link>https://villing.com/articles/four-things-you-dont-want-for-your-web-site/</link>
		<pubDate>Tue, 09 Dec 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/four-things-you-dont-want-for-your-web-site/</guid>
    </item>
    <item>
        <title>Free Wallpaper Wednesday</title>
        <description><![CDATA[ Seasons Greetings from Villing and Company! Black Friday and Cyber Monday have come and gone but there's still time to take advantage of something we like to call &quot;Free Wallpaper Wednesday!&quot; ]]></description>
        <link>https://villing.com/articles/december-2008-wallpaper/</link>
		<pubDate>Wed, 03 Dec 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/december-2008-wallpaper/</guid>
    </item>
    <item>
        <title>Thom Villing Guest on WNIT's &quot;Economic Outlook&quot;</title>
        <description><![CDATA[ Villing &amp; Company President Thom Villing was a guest panelist on WNIT-TV's &quot;Economic Outlook&quot; that originally aired on Friday, November 21. ]]></description>
        <link>https://villing.com/news/thom-villing-guest-on-wnit-economic-outlook/</link>
		<pubDate>Wed, 26 Nov 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/thom-villing-guest-on-wnit-economic-outlook/</guid>
    </item>
    <item>
        <title>Personalized Search - Google is Changing the Ground Rules</title>
        <description><![CDATA[ Do you spend a lot of money with sleazy companies who promise top search engine placement at any cost? If so, it's time to rethink your strategy. ]]></description>
        <link>https://villing.com/articles/personalized-search/</link>
		<pubDate>Sat, 22 Nov 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/personalized-search/</guid>
    </item>
    <item>
        <title>Split Vote</title>
        <description><![CDATA[ What have we learned from this historic presidential election?  Simply this.  When it comes to media effectiveness, there's a place for young and old alike. ]]></description>
        <link>https://villing.com/articles/split-vote/</link>
		<pubDate>Thu, 06 Nov 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/split-vote/</guid>
    </item>
    <item>
        <title>Three Interactivity Features That Will Improve Your Web Site</title>
        <description><![CDATA[ In the last five years, we've witnessed the beginning of a major shift in the way people use the Internet. The Internet is moving away from being a collection of separate pages and becoming a single integrated experience. ]]></description>
        <link>https://villing.com/articles/three-interactivity-features/</link>
		<pubDate>Wed, 29 Oct 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/three-interactivity-features/</guid>
    </item>
    <item>
        <title>Lost in Translation</title>
        <description><![CDATA[ Many companies are falling short when it comes to integrating their traditional marketing materials with their online marketing efforts. ]]></description>
        <link>https://villing.com/articles/lost-in-translation/</link>
		<pubDate>Mon, 20 Oct 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/lost-in-translation/</guid>
    </item>
    <item>
        <title>Attack with Caution</title>
        <description><![CDATA[ Marketers are taking a page from the political advertising playbook.  It's an interesting strategy, but not without risks. ]]></description>
        <link>https://villing.com/articles/attack-with-caution/</link>
		<pubDate>Mon, 13 Oct 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/attack-with-caution/</guid>
    </item>
    <item>
        <title>Villing Goes Hollywood ... with a Touch of Vegas.</title>
        <description><![CDATA[ The Villing public relations team recently assisted with two major events: a special screening of the film &quot;The Express&quot; and the inaugural RV Business Top 50 Awards Dinner. ]]></description>
        <link>https://villing.com/news/villing-goes-hollywood/</link>
		<pubDate>Wed, 08 Oct 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/villing-goes-hollywood/</guid>
    </item>
    <item>
        <title>Truth in Advertising</title>
        <description><![CDATA[ Truth in advertising laws are extremely strict and hold marketers to a high degree of accountability. So why can political advertising say just about anything? ]]></description>
        <link>https://villing.com/articles/truth-in-advertising/</link>
		<pubDate>Fri, 03 Oct 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/truth-in-advertising/</guid>
    </item>
    <item>
        <title>Improve Your View</title>
        <description><![CDATA[ As a service to our professional community and our various partners and interested guests, Villing &amp; Company has introduced a new selection of desktop wallpaper designs. ]]></description>
        <link>https://villing.com/articles/improve-your-view/</link>
		<pubDate>Tue, 30 Sep 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/improve-your-view/</guid>
    </item>
    <item>
        <title>Blogging Alternatives</title>
        <description><![CDATA[ While the traditional long-form blog might be appropriate for many companies, it's also important to be aware of some of the alternatives for online communication. ]]></description>
        <link>https://villing.com/articles/blogging-alternatives/</link>
		<pubDate>Fri, 26 Sep 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/blogging-alternatives/</guid>
    </item>
    <item>
        <title>iStock Legos or How I Learned to Stop Worrying and Love Cheap Photography: Part 2</title>
        <description><![CDATA[ In part two, Brad Rosier shares examples of composite designs that make good use of cheap, online stock photography websites. ]]></description>
        <link>https://villing.com/articles/istock-legos-2/</link>
		<pubDate>Mon, 22 Sep 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/istock-legos-2/</guid>
    </item>
    <item>
        <title>iStock Legos or How I Learned to Stop Worrying and Love Cheap Photography: Part 1</title>
        <description><![CDATA[ Recently, there's been an explosion of cheap, online stock photography websites. For graphic designers, this has been both a blessing and a curse. ]]></description>
        <link>https://villing.com/articles/istock-legos-1/</link>
		<pubDate>Fri, 12 Sep 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/istock-legos-1/</guid>
    </item>
    <item>
        <title>The Three-Month Google AdWords Trial</title>
        <description><![CDATA[ Learn more about Villing &amp; Company's three-month Google Adwords trial and why we are going to continue the program. ]]></description>
        <link>https://villing.com/articles/google-adwords-trial/</link>
		<pubDate>Fri, 29 Aug 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/google-adwords-trial/</guid>
    </item>
    <item>
        <title>Keeping the Relationship Alive</title>
        <description><![CDATA[ In our increasingly disposable society, learn why the client/agency relationship is as important as ever. ]]></description>
        <link>https://villing.com/articles/keeping-the-relationship-alive/</link>
		<pubDate>Thu, 21 Aug 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/keeping-the-relationship-alive/</guid>
    </item>
    <item>
        <title>Top Ten Reasons Press Releases Fail</title>
        <description><![CDATA[ After countless nights of staying up late and watching Dave, I have decided to write my own top ten list. For your enlightenment and entertainment, here are the top ten reasons press releases fail. ]]></description>
        <link>https://villing.com/articles/why-press-releases-fail/</link>
		<pubDate>Thu, 31 Jul 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/why-press-releases-fail/</guid>
    </item>
    <item>
        <title>New Home Broadband Statistics</title>
        <description><![CDATA[ The Pew Research Center recently released their Home Broadband Adoption report for 2008. Learn about some of the key findings of this report. ]]></description>
        <link>https://villing.com/articles/home-broadband-2008/</link>
		<pubDate>Tue, 15 Jul 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/home-broadband-2008/</guid>
    </item>
    <item>
        <title>Flack Attack</title>
        <description><![CDATA[ &quot;Show me a PR person who is 'accurate' and 'truthful' and I'll show you a PR person who is unemployed.&quot;<br />
	- Andrew Cohen (appearing on CBS Sunday Morning)<br />
 ]]></description>
        <link>https://villing.com/articles/flack-attack/</link>
		<pubDate>Wed, 18 Jun 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/flack-attack/</guid>
    </item>
    <item>
        <title>Manage Your Identity on Google Maps</title>
        <description><![CDATA[ Learn how to edit your business information on Google Maps. ]]></description>
        <link>https://villing.com/articles/edit-google-maps-identity/</link>
		<pubDate>Thu, 05 Jun 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/edit-google-maps-identity/</guid>
    </item>
    <item>
        <title>No Good Deed...</title>
        <description><![CDATA[ A headline in the Wall Street Journal asks &quot;Does Being Ethical Pay?&quot; It's a good question, but is it the right one? ]]></description>
        <link>https://villing.com/articles/no-good-deed/</link>
		<pubDate>Tue, 29 Apr 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/no-good-deed/</guid>
    </item>
    <item>
        <title>Media overkill: Where has the wear-out factor gone?</title>
        <description><![CDATA[ In advertising's wonder years, there was an expression you don't hear much any more.  The term was &quot;wear-out factor&quot;.  It referred to the point of repetition at which an ad has been seen so frequently, it no longer communicates effectively. ]]></description>
        <link>https://villing.com/articles/media-overkill/</link>
		<pubDate>Thu, 17 Apr 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/media-overkill/</guid>
    </item>
    <item>
        <title>MySpace: The new way to build your brand.</title>
        <description><![CDATA[ MySpace. Facebook. YouTube. LinkedIn. Welcome to the world of social media. If you're in marketing, you might be wondering what the significance of all this is to your company's brand. ]]></description>
        <link>https://villing.com/articles/build-your-brand-on-myspace/</link>
		<pubDate>Sat, 05 Apr 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/build-your-brand-on-myspace/</guid>
    </item>
    <item>
        <title>Villing &amp; Company Honored With Five &quot;Addys&quot; At Michiana Ad Club's American Advertising Awards</title>
        <description><![CDATA[ Villing was awarded five &quot;ADDY&quot; awards during the Michiana Ad Club's American Advertising Federation Awards Program held February 22. ]]></description>
        <link>https://villing.com/news/villing-addy-awards-2008/</link>
		<pubDate>Thu, 28 Feb 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/villing-addy-awards-2008/</guid>
    </item>
    <item>
        <title>Budgeting for Business</title>
        <description><![CDATA[ How do you set a marketing budget? Most organizations, it seems, use what the textbooks call the &quot;arbitrary and affordable&quot; model. Some match their competitors. But maybe there's a better way. ]]></description>
        <link>https://villing.com/articles/budgeting-for-business/</link>
		<pubDate>Fri, 15 Feb 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/budgeting-for-business/</guid>
    </item>
    <item>
        <title>2007 - The Year of the Bride</title>
        <description><![CDATA[ We call it the year of the bride here at Villing &amp; Company. Four twenty-something staffers entered into the world of wedded bliss in 2007. Imagine what Jeannine and Thom Villing thought - FOUR WEDDINGS and FOUR HONEYMOONS! ]]></description>
        <link>https://villing.com/articles/year-of-the-bride/</link>
		<pubDate>Wed, 06 Feb 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/year-of-the-bride/</guid>
    </item>
    <item>
        <title>A Recession-proof Investment Tip: Focused Audience Research</title>
        <description><![CDATA[ I have to admit, it is so refreshing when a client is willing to commit time and resources to a quantitative research study prior to launching a marketing initiative for their company - whether it's an image campaign or the launch of a new product. ]]></description>
        <link>https://villing.com/articles/focused-audience-research/</link>
		<pubDate>Thu, 31 Jan 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/focused-audience-research/</guid>
    </item>
    <item>
        <title>Talking Ourselves Out of a Recession</title>
        <description><![CDATA[ I'm no economist. Far from it. But I have a theory about recessions. Most of the time we talk ourselves into them - usually with an ample amount of help from the news media. ]]></description>
        <link>https://villing.com/articles/talking-ourselves-out-of-a-recession/</link>
		<pubDate>Thu, 17 Jan 2008 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/talking-ourselves-out-of-a-recession/</guid>
    </item>
    <item>
        <title>Writers' Strike: Media Snowball Effect</title>
        <description><![CDATA[ As a TV consumer by night, I haven't really thought about the strike's repercussions on my TV viewing habits.  But as a media director by day, I realize I (and all media buyers) need to wake up! ]]></description>
        <link>https://villing.com/articles/writers-strike-media-snowball-effect/</link>
		<pubDate>Fri, 30 Nov 2007 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/writers-strike-media-snowball-effect/</guid>
    </item>
    <item>
        <title>Negativity works - or does it?</title>
        <description><![CDATA[ Conventional wisdom holds that negative political advertising works.  At least, that's what we hear from the media and the self-appointed parsons of political strategy. ]]></description>
        <link>https://villing.com/articles/negativity-works/</link>
		<pubDate>Fri, 09 Nov 2007 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/negativity-works/</guid>
    </item>
    <item>
        <title>The Dark Side (and the Bright Side) of Pay-Per-Click</title>
        <description><![CDATA[ Pay per click advertising, when done right, can be a very useful and effective advertising tool.  However, companies often don't have a clue as to how to make PPC advertising work for them. ]]></description>
        <link>https://villing.com/articles/pay-per-click/</link>
		<pubDate>Thu, 01 Nov 2007 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/pay-per-click/</guid>
    </item>
    <item>
        <title>What's All the Shouting About?</title>
        <description><![CDATA[ One of the first things fishermen tell their kids is the importance of not scaring away the fish by talking too loud or making too much noise.  A lot of local advertisers would do well to heed that advice. ]]></description>
        <link>https://villing.com/articles/what-is-all-the-shouting-about/</link>
		<pubDate>Mon, 24 Sep 2007 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/what-is-all-the-shouting-about/</guid>
    </item>
    <item>
        <title>Don't Waste Your Time Browsing. (Let the Web Come to You.)</title>
        <description><![CDATA[ You may have heard of RSS or feed readers. Basically, RSS is a method of distributing website content, such as news stories, to everyone who has chosen to subscribe. ]]></description>
        <link>https://villing.com/articles/dont-waste-your-time-browsing/</link>
		<pubDate>Thu, 20 Sep 2007 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/dont-waste-your-time-browsing/</guid>
    </item>
    <item>
        <title>Tell a Good Story and Your Marketing Will Live Happily Ever After.</title>
        <description><![CDATA[ As marketers in this modern day world, I believe it's still very important to tell a story to help sell the products and services we represent. ]]></description>
        <link>https://villing.com/articles/tell-a-good-story/</link>
		<pubDate>Mon, 17 Sep 2007 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/tell-a-good-story/</guid>
    </item>
    <item>
        <title>Doing Well By Doing Good</title>
        <description><![CDATA[ Although cause marketing is a concept that's been around for many years, it seemed to pick up steam as a marketing buzz word in the early 1980s. ]]></description>
        <link>https://villing.com/articles/doing-well-by-doing-good/</link>
		<pubDate>Mon, 30 Jul 2007 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/doing-well-by-doing-good/</guid>
    </item>
    <item>
        <title>You Gotta Fish Where the Fish Are</title>
        <description><![CDATA[ My father loved fishing. When I was little, he sometimes took me with him.  I wasn't very good at it.  Maybe because I didn't like baiting the hook or getting up in the wee hours of the morning. ]]></description>
        <link>https://villing.com/articles/fish-where-the-fish-are/</link>
		<pubDate>Thu, 26 Jul 2007 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/fish-where-the-fish-are/</guid>
    </item>
    <item>
        <title>Must See TV</title>
        <description><![CDATA[ MUST SEE TV - Villing &amp; Co. participates in new exhibit at Northern Indiana Center for History. ]]></description>
        <link>https://villing.com/news/must-see-tv/</link>
		<pubDate>Tue, 17 Jul 2007 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/must-see-tv/</guid>
    </item>
    <item>
        <title>All Branding is Local.</title>
        <description><![CDATA[ I believe it was Tip O'Neill who said &quot;All politics is local&quot; - the implication clearly being that people care most about what affects them directly. Seems to me, the same can be said about branding. ]]></description>
        <link>https://villing.com/articles/all-branding-is-local/</link>
		<pubDate>Tue, 10 Jul 2007 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/all-branding-is-local/</guid>
    </item>
    <item>
        <title>Why You're Not Getting Googled.</title>
        <description><![CDATA[ What do you say when the boss, asks &quot;Why aren't we showing up in Google?&quot; &quot;Good question!&quot; is probably not a great answer. How to enhance placement on search engines is by far the question we hear most frequently. ]]></description>
        <link>https://villing.com/articles/why-you-are-not-getting-googled/</link>
		<pubDate>Thu, 21 Jun 2007 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/why-you-are-not-getting-googled/</guid>
    </item>
    <item>
        <title>Nobody Reads Advertising.</title>
        <description><![CDATA[ Hardly a day goes by that I don't hear someone say something like, &quot;That's too many words.  Nobody will read it.&quot; Words are like calories.  All too often, they are empty and just make us feel full. ]]></description>
        <link>https://villing.com/articles/nobody-reads-advertising/</link>
		<pubDate>Wed, 20 Jun 2007 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/nobody-reads-advertising/</guid>
    </item>
    <item>
        <title>Three Join Villing &amp; Company Creative Department</title>
        <description><![CDATA[ Villing &amp; Company announced the recent addition of three staff to its Creative Department. Joining the company are Mathew Siecker, art director; Ellen Imbur, assistant art director; and Brad Rosier, creative associate. ]]></description>
        <link>https://villing.com/news/three-join-creative-department/</link>
		<pubDate>Tue, 27 Feb 2007 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/three-join-creative-department/</guid>
    </item>
    <item>
        <title>Learning What It's Really All About: A marketing intern's perspective</title>
        <description><![CDATA[ My experience as a marketing intern and the marketing concepts that you just don't learn in school. ]]></description>
        <link>https://villing.com/articles/what-it-is-really-all-about/</link>
		<pubDate>Mon, 30 Nov -0001 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/what-it-is-really-all-about/</guid>
    </item>
    <item>
        <title>Thom Villing Interviewed on WSBT-TV's Business Break</title>
        <description><![CDATA[ Watch the interview with Thom Villing on WSBT-TV's Business Break. ]]></description>
        <link>https://villing.com/news/thom-villing-interview/</link>
		<pubDate>Fri, 24 Aug 2007 09:00:00 EDT</pubDate>
        <guid>https://villing.com/news/thom-villing-interview/</guid>
    </item>
    <item>
        <title>People Don't Answer the Door for People They Don't Know.</title>
        <description><![CDATA[ There's this wonderful ad created by McGraw Hill back in the 30s.  Perhaps you've seen it.  (OK, maybe not in real life, but possibly in a marketing textbook.) The ad features this very stern looking man - your classic crusty CEO type. ]]></description>
        <link>https://villing.com/articles/people-do-not-answer-the-door-for-strangers/</link>
		<pubDate>Mon, 30 Nov -0001 09:00:00 EDT</pubDate>
        <guid>https://villing.com/articles/people-do-not-answer-the-door-for-strangers/</guid>
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