News and Views of Villing & Company http://villing.com/ villinghttp://feedburner.google.comSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with My AOLSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with Pageflakes Myths about web site optimization can often lead to unnecessary usability restrictions or inappropriate goals. These are some of the more common web optimization myths that I run across quite frequently. Nathan DeSelm <nathan@villing.com> http://feedproxy.google.com/~r/villing/~3/pBimXflreVw/ Mon, 06 Jul 2009 09:00:00 EDT http://villing.com/articles/web/top-four-web-optimization-myths/ http://villing.com/articles/web/top-four-web-optimization-myths/ The relative success of McDonald's versus Burger King reignites the debate over the value of creativity. Thom Villing <thom@villing.com> http://feedproxy.google.com/~r/villing/~3/MhX1SDTrStI/ Wed, 01 Jul 2009 09:00:00 EDT http://villing.com/articles/advertising/overrated/ http://villing.com/articles/advertising/overrated/ In the last article I explained the preproduction and production process in creating a motion graphics TV spot for McDonald's. Now let's talk about what I consider the really fun stuff: postproduction. Brad Rosier <brad@villing.com> http://feedproxy.google.com/~r/villing/~3/-aUkSnY7axo/ Fri, 26 Jun 2009 09:00:00 EDT http://villing.com/articles/creative/motion-graphics-2/ http://villing.com/articles/creative/motion-graphics-2/ In this article and the next I'll be taking you behind the scenes on a motion graphics-driven commercial that we recently created for McDonald's. Brad Rosier <brad@villing.com> http://feedproxy.google.com/~r/villing/~3/hCBmbWImWXs/ Mon, 22 Jun 2009 09:00:00 EDT http://villing.com/articles/creative/motion-graphics-1/ http://villing.com/articles/creative/motion-graphics-1/ With the recent release of Microsoft Bing and WolframAlpha, I thought I'd discuss some situations where Google isn't your best choice for finding information online. Nathan DeSelm <nathan@villing.com> http://feedproxy.google.com/~r/villing/~3/kkREMP5c0zo/ Wed, 17 Jun 2009 09:00:00 EDT http://villing.com/articles/web/dont-use-google-for-everything/ http://villing.com/articles/web/dont-use-google-for-everything/ Recently I've noticed full-page ads in local newspapers attempting to reinforce the medium's continuing relevance. I have to wonder if they are simply preaching to the choir. Thom Villing <thom@villing.com> http://feedproxy.google.com/~r/villing/~3/D5UTqrAw6_c/ Mon, 08 Jun 2009 09:00:00 EDT http://villing.com/articles/advertising/sometimes-the-medium-is-the-message/ http://villing.com/articles/advertising/sometimes-the-medium-is-the-message/ Thom Villing, president of Villing & Company marketing communications, was elected to the Intermarket Agency Network (IAN) Board of Directors at the organization's recent meeting in New Orleans. Villing & Company <hostmaster@villing.com> http://feedproxy.google.com/~r/villing/~3/UHKcKOmOZeQ/ Wed, 03 Jun 2009 09:00:00 EDT http://villing.com/articles/news/thom-villing-elected-to-ian-board/ http://villing.com/articles/news/thom-villing-elected-to-ian-board/ PR practitioners have often longed for the chance to switch places with reporters and write the feature we are pitching ourselves. Well, courtesy of the sagging economy, we now have our wish. Scott Tingwald <scott@villing.com> http://feedproxy.google.com/~r/villing/~3/WeTA8drpMZI/ Thu, 28 May 2009 09:00:00 EDT http://villing.com/articles/pr/role-playing/ http://villing.com/articles/pr/role-playing/ Hiring an outside web developer or firm can be very challenging. It often feels like you're wading through acronyms and certifications when all you really want to know is "Will this developer do a great job on my site?" Nathan DeSelm <nathan@villing.com> http://feedproxy.google.com/~r/villing/~3/VZ-8O4VtqHU/ Thu, 21 May 2009 09:00:00 EDT http://villing.com/articles/web/hire-a-web-developer/ http://villing.com/articles/web/hire-a-web-developer/ An organization's Web site is truly its mothership on the Internet. And any online marketing initiatives are only as powerful as the mothership around which they orbit. Thom Villing <thom@villing.com> http://feedproxy.google.com/~r/villing/~3/F3ZjMbk4vB8/ Fri, 15 May 2009 09:00:00 EDT http://villing.com/articles/web/protect-the-mothership/ http://villing.com/articles/web/protect-the-mothership/