Why are words so powerful? Words have found a way to change the world, and yet, they are of no value in any scientific realm. We place much importance on knowledge and with how the way things work, yet words have been the only effective means of power. If you want to get all philosophical… everything we do as human beings is based on words. A Marriage is a series of words, the mortgage to your house, is a series of words, the very constitution with which one of the most powerful countries in the world is based…is a long document filled with WORDS.

When words are put together in any language, it’s a source of communication. The definition of a language is the ability to communicate thoughts and ideas. From that, because we are all at least a little competitive by nature, and we learned in our History classes in school that all men (read people) are power hungry, the art of the written word is a bit of a competition. The winner gets more readers, more people to buy their product (Advertising…is words), if they’re really lucky they get to be a household name (Shakespeare anyone?) or their turn of phrase gets to live long beyond its intended purpose. (Do you ever think groggily “…Time to make the donuts…” when you get out of bed on an early morning?)

So that’s what we do here at Vincent Writing… we craft, spin, and weave words from your vision so that you can communicate your thoughts and ideas the best way possible.  Maybe just maybe you’ll become a household name, your slogan and product will live on for generations, and your business will communicate its value to your community for decades. All of that is accomplished with the power of words. 

So you’re starting a new business, or have an event you need to promote online… how do you get people to find you? That’s what SEO writing is all about. Search Engine Optimization (SEO) writing is something that we use to get the search engines like Google, Bing, etc to see our website as valuable for particular search terms and get our site to the top of the search page.

For example, if you’re hosting a charity event, like a basketball tournament, you’ll want to make sure the words on your website contain as much of the words people might use to search on Google for something like that. If someone searches “Basketball for Charity in Chicago” you want your event to show up at the top of that list! There’s a trick though, because you have your actual live readers to keep happy too… you can’t just fill your website like this:

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That isn’t going to work, because the people coming to your site to get information about what you’re doing are going to get mighty sick of weeding through all your search engine key words to get to the information they want. That’s where writers like us here at Vincent Writing come in! Studies have shown that an article, or paragraph, about a particular topic you want to be “seen” by the search engines should have about 10-15% of the words be your search terms. It’s not an exact science, but that’s a good guideline. So if you’re putting up a site hiring out writing talent (like we are) you’ll want to mention that you’re one of many Chicagoland based freelance writers capable of creative writing, and all the other things you can do. This is why blogs are so important to websites these days.

Blogs appeal to an individual’s desire to read about what’s going on “behind the scenes” with an individual, company, or industry. Blogging is perfect for that because it allows for brief or extensive updates and also allows for feedback from the reader. It’s merely a perk that the search engines Google, Bing, Yahoo, etc are also going to see the original content and pick up on what the SEO Writing is trying to say.

Don’t forget to contact us to find out how we can help your website move up those rankings AND keep your readers coming for more!