The Intersections & Beyond

SM brings Bayanihan to schools

2026-06-16T04:14:00.000-07:00

SM Supermalls joins Brigada Eskwela 2026 to help create cleaner, safer, and more welcoming learning spaces

Through SM Cares, SM Supermalls supported the Department of Education’s Brigada Eskwela 2026 as part of its continuing commitment to youth empowerment, nation-building, and community service. In time for the start of classes, participating SM teams from its most-loved malls nationwide worked hand in hand with partner schools to help create learning environments that are cleaner, safer, and more inspiring for students and teachers.

SM Supermalls expands nationwide push for cycling through bike-friendly facilities and active mobility initiatives

2026-06-11T03:26:00.000-07:00

Since the energy crisis, many Filipinos have been exploring alternative modes of transport and rediscovering the benefits of cycling—whether for daily commutes, quick errands, or weekend leisure rides. All for cyclists across the country, SM is making it sustainable to choose two wheels over four at their most-loved SM Supermalls.

Solar panel project helps both customers, communities nationwide

2026-06-10T04:06:00.000-07:00

Amid the current energy state of emergency and as demand for electricity rises during the summer months, SM Supermalls reinforces its energy efficiency practices to serve its customers and surrounding communities undisrupted, on top of sustaining its operations.

SM Group operates the country’s largest rooftop solar panel network nationwide among property developers. Its investment in renewable energy started in 2014 with the very first installation of solar panels in SM North EDSA—long before government mandates on sustainability and the current pressures on alternative sources of power amid the energy crisis.

With over 200,000 panels installed across 59 mall properties, covering 65 hectares, this expansive system powers SM’s most-loved malls through a hybrid energy strategy, helping them run more efficiently and sustainably.

Impact to communities

Collectively, these panels generate 106 MWp of solar power, meeting over 50% of the mall operator’s electricity needs and helping ensure stable operations—from lighting to elevators.

By integrating solar energy, SM reduces costs, improves efficiency, and delivers a more reliable, comfortable experience for tenants and shoppers.

This hybrid energy strategy, paired with its adjusted mall operating hours reduces SM’s reliance on the national grid, helping ease pressure on the overall energy supply and free up capacity for households, schools, hospitals, offices and essential services, in its surrounding communities particularly during peak hours.

SM’s reinforced energy efficiency thrust amid the energy crisis is its latest effort in pursuit of transformative sustainability, action that results in impactful, tangible value to customers and its surrounding communities.

Successful job fair at SM Dasmariñas builds momentum for nationwide ‘Araw ng Kalayaan’ event

2026-06-08T03:58:00.000-07:00

SM Supermalls and its valued partners successfully mounted the SM Group Job Fair at SM City Dasmariñas last May 27, bringing together aspiring applicants, employers, and career opportunities under one accessible venue.

The one-day hiring event drew strong participation from jobseekers across Cavite and nearby areas, connecting applicants to career openings from some of the country’s most recognized retail and service brands. Participating employers included Ace Hardware, Watsons, SM Store, SM Supermarket, SM Appliance Center, Sports Central, Toy Kingdom, Savemore, Alfamart, Goldilocks, National University, and many more under the SM Group.

Where winning begins: Inside SM Supermalls' largest sports playground

2026-06-05T02:58:00.000-07:00

SM Active Hub powers the Philippines’ largest sports playground with 3,500 events across 90 malls nationwide

Across the country, a growing community of runners, pickleball players, skaters, bowlers, cyclists, fitness enthusiasts, and aspiring athletes are embracing more active lifestyles at SM Supermalls. Through SM Active Hub, millions of Filipinos have found opportunities to move, compete, learn new sports, and connect with like-minded communities, turning SM malls into the country’s largest network of active lifestyle destinations.

Government Service Express expands to SM Center San Pedro

2026-06-01T03:44:00.000-07:00

SM Supermalls, in partnership with the City Government of San Pedro and key national government agencies, officially inaugurated the Government Service Express (GSE) at SM Center San Pedro on May 25, 2026—further expanding access to essential public services through a convenient, one-stop hub within the mall.

SM Cares and the Autism Society Philippines (ASP) bring together 47,500 advocates nationwide for 2026 ASP Angels Walk with SM

2026-05-05T04:16:00.000-07:00

The Autism Society Philippines (ASP), together with SM Cares and its partners, gathered 47,500 allies and advocates nationwide together at the ASP Angels Walk for Autism last April 26, 2026. The record-breaking attendance this year reflects the growing support for the Autism Community through collective programs and efforts done by SM Cares and the ASP in forging an Autism-OK Philippines.

The Ultimate Summer Play with SM Supermalls x Tiktok Live

2026-05-04T04:04:00.000-07:00

In this heat, the aircon is definitely calling! Summer came alive as 24,000+ viewers at SM Supermalls x TikTok LIVE transformed everyday malling into a fully immersive, real-time experience! Marking the first of many LIVE collaborations, #SummerPlayAtSM brought some of your most-loved creators like Iñigo Jose, Sean Tristan, and more to vibe check the ultimate summer hangouts here at your most loved SM!

Your Vibe, Your Tribe: SM Supermalls drops new anthem “Gala To The Max” by DNA

2026-05-02T03:58:00.000-07:00

Forget the usual mall run; it’s time for a total vibe check. SM Supermalls, in an electrifying partnership with StarPop, has officially pulled the curtain back on its newest anthem, “Gala to the Max.” Performed by the rising group DNA, the track is more than just a catchy earworm; it’s a tribute to the way we hang out today.

SM Coastal cleanups go beyond trash, teach communities to care

2026-04-28T03:49:00.000-07:00

In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm, SM Cares, organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls.

𝐄𝐮𝐠𝐞𝐧𝐞 𝐆𝐞𝐢𝐛𝐫𝐢𝐞𝐥𝐥𝐞 𝐀. 𝐍𝐚𝐜𝐢𝐧𝐨, h𝐢𝐧𝐢𝐫𝐚𝐧𝐠 𝐧𝐚 𝐌𝐚𝐤𝐚𝐭𝐚 𝐧𝐠 𝐓𝐚𝐨𝐧 2026

2026-04-25T02:49:00.000-07:00

Gagawaran ng Komisyon sa Wikang Filipino (KWF) si Eugene Geibrielle A. Nacino ng KWF Talaang Ginto: Makata ng Taon 2026 pára sa kaniyang tulang: “Asín sa Hasang ng Lupà.” Makatatanggap siyá ng PHP30,000.00 (net), tropeo, at medalya.

Nagwagi naman si Joseph E. Cemena ng Ikalawang Gantimpala pára sa kaniyang tulang “Lubid ng mga Tinig.”

Play, move, and chill at SM Supermalls this summer

2026-04-23T04:10:00.000-07:00

Gather your crew for pickleball, runs, and refreshing coolers to beat the heat

This summer, your most-loved SM Supermalls turn up the energy with experiences designed for every kind of barkada. At the heart of it all is the SM Active Hub—a growing community of movers, players, and fitness enthusiasts—bringing together activities that let you truly Gala To The Max.

𝐋𝐞𝐱𝐭𝐞𝐫 𝐏. 𝐉𝐚𝐜𝐤𝐬𝐨𝐧 𝐚𝐭 𝐀𝐥𝐞𝐱 𝐇𝐚𝐧𝐝𝐢𝐠, nagwagi bilang 𝐏𝐢𝐧𝐚𝐤𝐚𝐦𝐚𝐡𝐮𝐬𝐚𝐲 𝐧𝐚 𝐌𝐚𝐤𝐚𝐭𝐚 𝐧𝐠 𝐓𝐮𝐥𝐚𝐧𝐠 𝐒𝐞𝐧𝐲𝐚𝐬 2026 𝐬𝐚 m𝐚𝐠𝐤𝐚𝐢𝐛𝐚𝐧𝐠 k𝐚𝐭𝐞𝐠𝐨𝐫𝐲𝐚

2026-04-22T05:36:00.000-07:00

Ipagkakaloob kina Lexter P. Jackson (Kategoryang Sekundarya) at Alex Handig (Kategoryang Tersiyarya) ang Unang Gantimpala sa kani-kanilang kategorya ng KWF Tulang Senyas 2026. Makatatanggap silá ng PHP10,000 (net), plake, at medalya.

Gagawaran si Lexter P. Jackson para sa kaniyang tulang senyas na “Pitong Araw ng Paglikha” at gagawaran naman si Alex Handig para sa kaniyang tulang senyas na “Punò ng Búhay.”

Nanalo rin si June Lorinser M. Mojica ng Ikalawang Gantimpala (Kategoryang Tersiyarya) sa kaniyang tulang senyas na “Ang Nakatagong Pagdurusa ng Pagkawala ng Pandinig.”

Nagwagi naman ng Ikatlong Gantimpala (Kategoryang Tersiyarya) sa kaniyang tulang senyas na “Lakbay ng Lahi” si Mharck Daniel C. Carreon.

Si Lexter P. Jackson ay kasalukuyang nasa Junior High School sa Benilde Deaf School, De La Salle-College of Saint Benilde kung saan siya ay nagwagi sa timpalak sa pagtula. Ilan sa kaniyang mga talento ay pagkuha ng retrato at pag-aayos ng mga video. Hilig niya ang paglalaro ng chess, badminton, volleyball, at table tennis.

Si Alex Handig ay kasalukuyang nag-aaral sa De La Salle-College of Saint Benilde na may kursong Bachelor in Applied Deaf Students with Specialization in Visual Multimedia Arts. Siya rin ay isang aktibong Deaf student-leader advocate. Ilan sa kaniyang mga kakayahan ay paggamit ng Photoshop, Adobe illustrator, Canva, at pagkuha ng retrato. Siya rin ay isang FSL signer.

Ang Timpalak sa Tulang Senyas ay kauna-unahang patimpalak sa pagtula sa pasenyas na paraan. Itinaguyod ito ng KWF na naglalayong palaganapin ang FSL bilang tunay na wika, pagsulong ng Filipino Deaf culture sa pamamagitan ng panitikan, kilalanin at bigyang-puwang ang di-matatawarang kakayahan at husay ng mga kababayang Deaf, at makapag-ambag sila sa panulaang Filipino ng kanilang obra sa pamamagitan ng pasenyas na pagtula.

Ang KWF Araw ng Parangal 2026 ay gaganapin sa 29 Abril 2026.

Earth Hour 2026: National Lights-Off milestone re-affirms SM’s commitment to shared action

2026-04-21T02:55:00.000-07:00

SM Supermalls has once again led a meaningful local observance of the global Earth Hour. Through a symbolic lights-off practice held at all SM Malls has re-affirmed its strong commitment toward shared responsibility, environmental awareness, and community action across all of its most-loved malls.

From 8:30 PM to 9:30 PM, all SM malls nationwide switched off non-essential lights as mallgoers, tenants, and communities came together to take part in activities that made sustainability more visible, more relatable, and more personal. Through SM Cares, Earth Hour became more than a scheduled observance in the evening—it became a reminder that small choices, when done together through empowered communities, can help build a better future.

SM City Fairview joins local leaders and community partners in observing Earth Hour 2026, affirming a shared commitment to climate action.

A live acoustic set at SM CDO Downtown Premier marks Earth Hour 2026, using music to bring communities together during the symbolic lights-off hour.

Across SM’s most-loved malls, visitors were also treated to glow-in-the-dark activities, sustainability-themed installations, tenant eco-promotions, youth and community engagement efforts, and social media storytelling activations that encouraged and empowered everyone to think more deeply about energy conservation and the role each person can play in caring for the environment. These efforts reflected SM’s continuing commitment to making sustainability not only informative, but also engaging and community-driven.

SM Supermalls continues to use its spaces to make environmental action easy and accessible all for Filipinos. Earth Hour at SM was not simply about switching off lights—it amplified the need to sustain conversations on climate action and the need for continued, everyday acts that preserve and protect the environment.

Young kids showcase Earth-themed artworks at the Book Nook in SM North EDSA, highlighting the importance of engaging young minds in environmental awareness.

Runners kick off the Earth Hour Run 2026 at SM City Sto. Tomas, uniting fitness and sustainability in one shared movement.

The SM City San Mateo community marks Earth Hour 2026 with a bike activity that promotes eco‑friendly mobility and collective action for a greener future.

Participants at SM City Baliwag celebrates Earth Hour 2026 by turning movement into momentum for the planet.

This year’s Earth Hour participation also carried record environmental value. 6,079 kwh in energy savings resulted from the one-hour lights-off initiative across malls nationwide. This is equivalent to over 10,400 miles or 16,737 km driven by an average gasoline-powered passenger vehicle or 9.5 barrels of oil consumed.

“Earth Hour reminds us that even the simplest actions, when done together, can create meaningful impact. Here at SM, we continue to open spaces where communities can learn, participate, and take part in protecting the environment—always all for you, and all for the planet,” said SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin.

For SM Supermalls, Earth Hour is one of many ways it continues to encourage greener lifestyles for present and future generations. By turning mall spaces into venues for awareness, participation, and action, SM helps communities see that sustainability is not distant or complicated—it can begin with one hour, one decision, and one shared commitment to care for the planet.

𝐃𝐢𝐨𝐧𝐢𝐬𝐢𝐨 𝐒𝐨𝐥𝐢𝐯𝐞𝐧 𝐁𝐮𝐥𝐨𝐧𝐠, g𝐚𝐠𝐚𝐰𝐚𝐫𝐚𝐧 𝐧𝐠 𝐊𝐖𝐅 𝐃𝐚𝐧𝐠𝐚𝐥 𝐧𝐠 𝐏𝐚𝐧𝐢𝐭𝐢𝐤𝐚𝐧 2026

2026-04-20T02:38:00.000-07:00

Gagawaran si Dionisio Soliven Bulong ng KWF Dangal ng Panitikan 2026 sa Kategoryang Indibidwal ngayong pagdiriwang ng Buwan ng Panitikan 2026.

Sa loob ng ilang dekada, si Dionisio Soliven Bulong, manunulát, nobelísta, at editor ay naging haligi ng panitikang Ilokano sa pamamagitan ng kaniyang mga nobela at akda na sumasalamin sa búhay, kaisipan, at damdamin ng mga Ilokano. Kabilang sa kaniyang mga kinikilalang akda ang Fighting Pogi 1 at 2 at Matayakon Rosing, na patuloy na minamahal ng mga mambabasa sa loob at labas ng bansa.

𝐆𝐔𝐌𝐈𝐋 𝐅𝐈𝐋𝐈𝐏𝐈𝐍𝐀𝐒, g𝐚𝐠𝐚𝐰𝐚𝐫𝐚𝐧 𝐧𝐠 𝐊𝐖𝐅 𝐃𝐚𝐧𝐠𝐚𝐥 𝐧𝐠 𝐏𝐚𝐧𝐢𝐭𝐢𝐤𝐚𝐧 2026

2026-04-18T05:38:00.000-07:00

Gagawaran ang GUMIL Filipinas (Gunglo Dagiti Mannurat Nga Ilokano iti Filipinas ken Ballasiw-Taaw) para sa Kategoryang Institusyon/Samahan ng KWF Dangal ng Panitikan 2026 ngayong pagdiriwang ng Buwan ng Panitikan 2026.

Ang GUMIL Filipinas (Gunglo Dagiti Mannurat Nga Ilokano iti Filipinas ken Ballasiw-Taaw) ay isa sa pinakaaktibong grupo ng mga rehiyonal na manunulat sa Pilipinas. Mayroon itong daan-daang aktibong manunulat-miyembro sa iba’t ibang probinsiya at munisipyo gayundin sa ibang bansa gaya sa mainland U.S. at Hawaii, California, Hongkong, Italy at Greece.

Isa sa mga pangunahing layunin ng GUMIL Filipinas ay pagyamanin ang panitikang Ilokano at pamana ng kultura sa pamamagitan ng paglalathala ng mga aklat ng tula, maikling kuwento, sanaysay, nobela, mga salaysay ng kasaysayan, pananaliksik at kritikal na pag-aaral, at iba pang mga sulatin. Sila rin ay nagbibigay ng suporta sa mga Ilokanong manunulat para sa lalo pang pagpapabuti ng kasanayan sa pagsulat ng mga akdang pampanitikan, pangkasaysayan, at pampananaliksik.

Ang Gawad Dangal ng Panitikan ay ang pinakamataas na pagkilala sa naiambag sa panitikang Pilipino o lifetime achievement award. Binibigyang-pagpupugay nito ang natatanging manunulat na nagpakita ng pagpapahalaga sa kultura, kaakuhan, at kayamanang pamana, bukod sa pambihirang pagkasangkapan sa Filipino at iba pang katutubong wika. Ang gagawaran ay makatatanggap ng busto ni Balagtas, plake, at medalya.

Ang KWF Araw ng Parangal 2026 ay gaganapin sa 29 Abril 2026.

Happy Walk 2026 assembles 10,500 advocates, breaking record as largest gathering for Down Syndrome in Asia

2026-04-17T03:08:00.000-07:00

Participants of Happy Walk 2026 at SMX Convention Center - Manila come together in a joyful display of unity and support for individuals with Down syndrome, reinforcing the message that inclusion thrives when communities walk forward as one.

Happy Walk 2026 broke records as the largest gathering of allies for the Down Syndrome community in Asia with 10,500 advocates gathering all over the country as the strongest show of solidarity and empowerment to date.

SM reinforces public safety through nationwide Fire Prevention Month programs

2026-04-15T02:57:00.000-07:00

Reaffirming its commitment to public safety and community resilience, SM Supermalls, in partnership with the Bureau of Fire Protection (BFP), led a series of impactful, nationwide initiatives in celebration of Fire Prevention Month, empowering Filipinos with life-saving knowledge, preparedness skills, and a shared responsibility for fire safety across its network of most-loved malls.

Mounted through SM Cares, the Corporate Social Responsibility arm of SM Supermalls, the 5th SM & BFP Nationwide Simultaneous Fire Drill engaged almost 30,000 participants composed of SM employees, tenant employees, security and janitorial personnel, students, mall goers, and residents of barangays near SM malls which wasa 30% increase in participants versus the previous year.

Women on Fire: Women firefighters take part in the 5th SM & BFP Nationwide Simultaneous Fire Drill on March 3 at SM Mall of Asia, showcasing courage, skill, and leadership while advancing the role of women in safety, service, and community protection.

With the theme ‘Sa pag-iwas sa sunog hindi ka nag-iisa, kababaihan kasama mo!’, the drill strengthened coordination in emergency response, especially helping communities practice life-saving evacuation procedures. In addition, the Fire Square Road Show brought interactive fire safety education to the public across 16 participating SM malls, reaching 8,611 participants through demonstrations, equipment showcases, and hands-on safety activities designed for families, students, and community members.

A large-scale Fire Prevention Month illumination at the SM Mall of Asia Globe featured a dramatic “Venus Symbol Formation” created by 263 fire trucks and emergency vehicles, with 2,827 participants, honoring firefighters and raising awareness about fire safety and emergency preparedness.

The search for the Ten Outstanding Firefighters of the Philippines (TOFF) 2026 was formally launched with officers of SM, BFP and DILG headed by Usec. Rolando C. Puno as Guest of Honor and Speaker (GOHAS). TOFF is on its 3^rd solid year of recognizing Filipino firefighters for their exemplary service in fire safety and protection, emergency response, community education, and resilience-building initiatives. This highlights the partnership between SM Prime and BFP for a safer, more resilient Philippines.

𝐊𝐖𝐅 𝐓𝐚𝐠𝐚𝐩𝐚𝐧𝐠𝐮𝐥𝐨𝐧𝐠 𝐁𝐚𝐫𝐫𝐢𝐨𝐬-𝐓𝐚𝐫𝐚𝐧, 𝐡𝐢𝐧𝐢𝐦𝐨𝐤 𝐚𝐧𝐠 𝐒𝐉𝐀 𝐂𝐥𝐚𝐬𝐬 𝐨𝐟 𝟐𝟎𝟐𝟔 𝐧𝐚 𝐦𝐚𝐠𝐢𝐧𝐠 '𝐥𝐢𝐰𝐚𝐧𝐚𝐠 𝐧𝐠 𝐥𝐢𝐩𝐮𝐧𝐚𝐧'

2026-04-13T02:52:00.000-07:00

Nagbigay ng isang mapanghamong mensahe si Tagapangulog Atty. Marites A. Barrios-Taran ng Komisyon sa Wikang Filipino (KWF) sa mga nagsipagtapos na mag-aaral sa ika-75 Seremonya ng Pagtatapos ng St. Joseph’s Academy (SJA) noong 27 Marso 2026, sa St. Joseph the Worker Parish Church-Poblacion.

SM Supermalls opens doors to jobs, skills, and new beginnings on Labor Day

2026-04-12T03:31:00.000-07:00

As Filipinos continue to navigate a challenging job landscape, the search for meaningful and stable work remains a daily reality for many. Across all most-loved SM Supermalls nationwide, job fairs are held year-round—continuously providing accessible employment opportunities within local communities.

Call for Submission: 2nd Asian Short Film Fund (ASFF)

2026-04-10T06:34:00.000-07:00

The second edition of Asian Short Film Fund (ASFF), a continued collaboration between 香港國際電影節 Hong Kong International Film Festival and Nowness Asia, is now open for submissions!

The ASFF invites aspiring directors and producers to submit short film proposals from 10 April to 5 June 2026. Three selected projects will receive up to US$35,000 in funding, mentorship from veteran filmmakers Lav Diaz, Oh Jung-Wan, and Yeh Ju-Feng for support in script development and production.

Ten shortlisted projects will participate in an online open-pitch session in July. Following the pitch, representatives from the three selected projects will be invited to attend one-on-one meetings with the mentors, with the results announced later in August.

SUBMIT NOW: https://asff.hafapplication.com/

香港國際電影節協會（HKIFFS）與 NOWNESS ASIA 攜手推出第二屆「亞洲短片基金」，今日開始徵件！

亞洲區內新銳導演及製作人可於2026年4月10日至6月5日期間提交短片企劃。最終獲選的三個項目將各獲最高35,000美元資助，並由拉夫狄亞茲、吳姃琓、葉如芬擔任導師，提供劇本開發、技術製作及國際發行等全方位支援。

評審團將甄選十個入圍企劃於7月初舉行網上公開提案會。最終獲選項目將於8月下旬公布，入圍團隊將與導師於香港進行一對一交流，為作品面世作準備。

立即投件：https://asff.hafapplication.com/

Ginunita ang ika-238 kaarawan ni Francisco "Balagtas" Baltazar

2026-04-07T03:04:00.000-07:00

Ginanap ang paggunita sa ika-238 kaarawan ni Francisco "Balagtas" Baltazar sa Hardin ni Balagtas sa Orion, Bataan, bilang pagkilala sa kaniyang mahalagang ambag sa panitikang Filipino at sa patuloy na inspirasyong hatid ng kaniyang mga akda sa sambayanan.

Egg hunts, parades, and more: Easter comes alive at SM Supermalls

2026-03-29T04:03:00.000-07:00

Bring out those bunny ears and celebrate Easter in SM Supermalls around the country.

This Easter, SM Supermalls transforms into a vibrant playground filled with egg hunts, parades, and colorful photo spots until April 5, 2026. Whether you’re bringing the kids or planning a fun day out, there’s something for everyone to enjoy to the max.

Expect a full lineup of activities, from interactive games and creative workshops to lively performances, delivering a memorable Easter experience for families and friends alike.

After all the Easter fun (or even before you start), take a break and refuel with a satisfying group dining experience at these must-visit spots:

Gather around the table and enjoy authentic Taiwanese hotpot at Ninepot.

Simmer into richness at Ninepot (SM North EDSA and SM City Clark)

Perfect for group dining, Ninepot brings people together over warm, flavorful broths and customizable sets perfect for sharing.

Share a comforting bowl and good conversation at Mak’s Noodle.

Indulge in a timeless bowl at Mak’s Noodle (SM Megamall and SM Mall of Asia)

Craving something comforting? Enjoy authentic Hong Kong noodles, known for their flavorful broth and signature thin egg noodles—ideal for a quick yet satisfying meal together.

Make your Easter gathering extra special with a refined Italian feast at Osteria Antica.

Savor rustic Italian flavors at Osteria Antica (The Podium)

For a more elevated group dining experience, treat the family to refined Italian dishes like the Pompano Al Forno—perfect for special Easter gatherings.

Indulge in perfectly cooked steaks and rich, satisfying sides at Mamou.

Enjoy steakhouse comfort at Mamou (The Podium and S Maison)

A go-to spot for group dining and special occasions, Mamou serves hearty steakhouse favorites best enjoyed with your loved ones.

Slow down and savor quiet moments over coffee and desserts at Hoshino Coffee.

Experience Japanese elegance at Hoshino Coffee (SM North EDSA, SM Megamall, and SM City East Ortigas)

End the day with hand-brewed coffee and fluffy soufflé pancakes that are perfect for relaxing and sharing sweet moments after a full day.

After a satisfying meal—or even before you start—make the most of your visit with these Easter activities:

(Photo from SM Supermalls)

Strike your best pose at the Bunny Photo Corner

Snap photos at vibrant Easter setups filled with pastel colors, bunny props, and playful backdrops—perfect for capturing fun family moments and colorful Easter memories.

Dress your kids in their cutest Easter outfits and let them shine at the Easter Runway Costume Contest at SM Supermalls nationwide.

Walk proudly at the Easter Runway Costume Contest

Dress up in your most creative Easter outfits—bunny ears and all—and strut your stuff at the Easter Runway Show. Kids and families can join in for a chance to win fun prizes.

Hop into the Easter Eggventure Game

Go on a digital egg hunt around select SM Supermalls, where hidden QR-coded eggs unlock points and exciting rewards through the Play at SM website. Make sure to explore every corner for a truly exciting adventure—it’s a fun, high-tech twist on a classic Easter tradition.

Unleash artistry at Easter Art Lab

Let kids get creative at the Easter Art Lab, where they can paint, craft, and bring home their own colorful creations—a fun keepsake from a full day of Easter fun.

Celebrate Easter with a full day of excitement, featuring fun-filled games, a creative costume contest, and amazing prizes.

March in the Easter Parade

Watch beloved Easter characters come to life in festive parades across select malls. Dance along, interact with mascots, and soak in the cheerful atmosphere as the whole family celebrates together.

Honor tradition with a meaningful Easter Blessing

For families who want to celebrate the deeper meaning of Easter, select malls will hold Easter Sunday Mass on April 5, offering a quiet moment to pause, reflect, and give thanks.

Whether you’re dining with loved ones, hunting for eggs, or enjoying a full day of activities, your most loved mall, SM Supermalls, is the place to be this Easter. Don’t miss out—plan your visit and make it an Easter to remember.

Instant jobs, real impact: Stories from SM Group Job Fair at SM North EDSA

2026-03-27T21:05:00.000-07:00

With 25 participating employers, more than a thousand job seekers, and 236 or 22% hired on the spot, the annual SM Group Job Fair at SM City North EDSA once again proved to be a powerful platform for connecting Filipinos to real and immediate employment opportunities.

SM Coastal Cleanups go beyond trash, teach communities to care

2026-03-27T04:08:00.000-07:00

In celebration of World Water Day, SM Supermalls, through its corporate social responsibility arm, SM Cares, organized coastal cleanup activities across six locations with seven participating malls across nationwide, reinforcing its long-term commitment to environmental stewardship and sustainable waste management in its most-loved malls.

United in the common goal of protecting the environment and diverting waste away from the oceans, Coastal Cleanups were organized across SM City La Union, SM City Urdaneta Central, SM City Tanza, SM City Daet, SM City Consolacion, SM Seaside City Cebu, and SM J Mall

This year’s coastal cleanup emphasized enhanced waste segregation education to deepen understanding among volunteers and communities on proper sorting, recycling, and disposal of collected waste. It also underscored that everyday actions—from responsible waste disposal to recycling—play a critical role in protecting marine ecosystems.

The coastal cleanup activities took place across SM City La Union, SM City Urdaneta Central, SM City Tanza, SM City Daet, SM City Consolacion, SM Seaside City Cebu, and SM J Mall, bringing together communities in a shared effort to protect local coastal environments and divert waste away from the ocean.

During the cleanups, collected waste was carefully sorted and categorized, allowing participants to see firsthand the types of materials commonly found in coastal areas—from plastic packaging and beverage containers to other discarded items that threaten marine life and coastal habitats.

By focusing on waste analysis and segregation, raised awareness on the impact of improperly managed waste and encouraged Filipinos to adopt more responsible environmental practices in their daily lives.

These coastal cleanup activities form part of SM Supermalls’ broader environmental sustainability programs, aligned with the SM Green Movement and the company’s Waste-Free Future campaign.

“Protecting our coastal and marine environments requires a more proactive, end-to-end approach with the cleanups starting with education, deepening awareness, and sustaining collective action,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director for Environment and Sustainability of SM Supermalls. “By helping communities understand the importance of proper waste segregation and responsible waste management, we hope to inspire long-term behavioral change that benefits both people and the planet.”

The initiative also highlights the spirit of bayanihan, bringing together mall communities, environmental partners, and local stakeholders in a shared effort to care for the environment.

As SM Cares continues to strengthen its sustainability programs throughout the year, the public is encouraged to participate in upcoming environmental initiatives, including World Oceans Day Cleanup Drives in June, International Coastal Cleanup activities in September, and National Environmental Awareness Month initiatives in November.

Through sustained efforts like these, SM Cares continues to empower communities to take part in protecting the environment—all for Filipinos, and all for the planet.