Unruly Media: Latest Video Campaigns

Direct Holidays Launches First Viral Marketing Campaign

2009-07-01T00:00:00Z

Direct Holidays, the UK's leading direct-sell holiday operator, is launching its first ever viral marketing campaign today, to increase brand awareness around its summer sun 2010 brochure launch.
Working with creative agency Outside the Box, Direct Holidays’ new viral campaign focuses on the creative theme ‘The Direct Effect’ - highlighting the benefits holidaymakers can get by booking direct and communicating the company’s commitment to providing the best possible holiday experience from start to finish.
The campaign features three tongue-in-cheek 60 second clips, portraying every day scenarios in the Boardroom, the Cafe and the Classroom. As the scenes unfold, a surprise ‘holiday’ element is revealed to communicate the sentiment ‘The Direct Effect - make it last as long as you can’.
Steve Barrass, Managing Director, Direct Holidays: “Direct Holidays is not just about offering great value holidays with no hidden extras – it’s about the experience our customers have from the start of the booking process to long after they’ve left the beach. The viral campaign is a move away from anything we’ve done before and aims to raise brand awareness amongst a wider demographic, playing on the theme of The Direct Effect to engage consumers in that holiday feeling.”

No sausage for me Bob!

Direct Link to Video: http://www.youtube.com/watch?v=vQIMGUNTKrE&fmt=18

Video Description
Greasy spoon owner Bob comes back from his Direct Holiday and puts his customers off their “full English”.

The boss has got sunstroke

Direct Link to Video: http://www.youtube.com/watch?v=HGUfX-rRee4&fmt=18

Video Description
The MD’s back from his Direct Holidays Tropical Escape, but something’s not quite right!

Miss Muir and the six pack

Direct Link to Video: http://www.youtube.com/watch?v=hDq-9orGfyI&fmt=18

Video Description
Miss Muir is back from her Direct Holiday and she’s returned with a special present!

Related Links

www.directholidays.co.uk

Client Contact

Thomas Cook Press Office 01733 417272

Pressoffice@thomascook.com

Unruly Contact

Lindsey Mountford

email: lindsey@unrulymedia.com

Webtel.mobi Launches an International Viral Video Competition with Record Prize Money

2009-05-16T00:00:00Z

Calling all creative geniuses! Here’s your chance to win big prizes making cool viral ads for an innovative mobile telecoms brand!

Thanks to Webtel.mobi, you can now connect any two landline or mobile phones through internet-initiated calls, giving you the benefit of mobile calling - you can call or text locally, internationally, or when roaming from any mobile phone that can access the internet - all at rates that are a fraction of what you’re paying now.

This revolutionary service is sure to change the way we do our local, international and roaming calling and texting. And Webtel.mobi needs YOU to create a viral video campaign that will spread like wildfire round the WorldWideWeb.

The combined prize money on offer is a whopping, record-breaking £50,000 – with prizes per category as well as an overall grand prize. The final winner will be invited to join Webtel.mobi at an Awards Ceremony in Cannes, where the Grand Prize winner will be announced at the Webtel.mobi Cannes Viral Film Festival.

Details of how to enter the competition can be found at http://www.zooppa.com/contests/webtelmobi

THE Competition deadline is July 10th. It’s time to fire up your cameras and start shooting!

Video Brief

Direct Link to Video: http://console.unrulymedia.com/wildfire/video/sCFeR-1241782648075

http://www.webtel.mobi/pc/

http://viralvideochart.unrulymedia.com/

http://knowyourmeme.com/

http://www.youtube.com/watch?v=bNF_P281Uu4

http://www.youtube.com/watch?v=qKAInP_tmHk

http://www.youtube.com/watch?v=vr3x_RRJdd4

Unruly Contact

Bryony Scudamore

Campaign Manager

Unruly Media

bryony.scudamore@unrulymedia.com

+44 (0) 207 247 4088

Create the whole world in your hands with PSP

2009-05-09T00:00:00Z

PSP 'The Whole World in your Hands' campaign gives you Your Games, Your Movies, Your Photos, Your Internet and loads more for You in one handheld console
PSP teamed up with Don’t Panic and the artist Jay Burridge to create this video designed to inspire you to create Your Whole World
Go to www.yourwholeworld.co.uk and read all about PSP functions, games and lots of cool news, including hot new PSP colours!
You will also be able to login and create your own ‘World in your Hands’, a visual representation of Your World which you will be able to upload to your social networking sites.

Whole World in your Hands

Direct Link to Video: http://www.youtube.com/watch?v=A6Ond8oqP_s&fmt=18

Video Description
PSP brings you the Whole World in your Hands, providing Your Games, Your Movies, Your Photos, Your Internet and loads more for You in one handheld console.

Related Links

www.yourwholeworld.co.uk

www.youtube.com/yourwholeworld

Unruly Contact

Lindsey Mountford

email: lindsey@unrulymedia.com

IRN-BRU Premieres Scottish Riposte to High School Musical

2009-05-06T00:00:00Z

Online premiere of the IRN-BRU musical, part of IRN-BRU's Ginger Genius campaign

Set in the corridors and grounds of the fictional ‘Auchendookit Senior High’, IRN-BRU Musical shows the school’s students performing their own very Scottish musical number, with the film’s ‘lead boy’ opening the show with the song’s first few bars: ‘This high school sing-song it’s not about drea-eams, there’s no cheerleader or basketball tea-eams....’

Look out for ‘science girl’ who plays the tune on a set of test-tubes, pan-pipe style. As our cast get carried away in the musical moment, the film ends with their show-stopping finale in the school gym – before they are all brought back down to earth with a bang... in true IRN-BRU style

IRN-BRU MUSICAL!

Direct Link to Video: http://www.youtube.com/watch?v=TZegwJ6bUEo&fmt=18

Video Description
It’s Fizzy, It’s Ginger, It’s Phenomenal!

Unruly Contact

Lindsey Mountford

email: lindsey@unrulymedia.com

T-Mobile Sing-a-long in Trafalgar Square

2009-05-01T00:00:00Z

On the 30th April, tens of thousands of people descended on Trafalgar Square in London to share a moment in Karaoke history!

The Sing-a-long Flash Mob event packed out Trafalgar Square and was T-Mobile's second "Life is for Sharing" event, following on from the hugely successful T-Mobile Dance, held in Liverpool Street Station in January

Next T-Mobile Flash Mob Invite!

Direct Link to Video: http://www.youtube.com/watch?v=kjcOSSaEe5w&fmt=18

Video Description
The next event is this Thursday at 6pm and everyone is invited!

T-Mobile Sing-a-long in Trafalgar Square

Direct Link to Video: http://www.youtube.com/watch?v=oyzflZmq67g

Video Description
Early footage from T-Mobile's second "Life is for Sharing" event.

T-Mobile Sing-a-Long 4 Minute Edit

Direct Link to Video: http://www.youtube.com/watch?v=orukqxeWmM0&feature=channel_page

Video Description
Full, official 4 minute version of T-Mobile's latest ad, recorded in Trafalgar Square on April 30th. Look out for Pink in the crowd!

Related Links

www.youtube.com/lifesforsharing

Unruly Contact

Jon Williams

Account Director, Unruly Media

Tel: +44 (0)20 7247 4160

Email: jon@unrulymedia.com

Working Like a Machine?

2009-04-28T00:00:00Z

As part of its biggest ever advertising campaign, with a spend of £21million throughout 2009, Kit Kat® are running their memorable "Working Like a Machine?" ads across the global Unruly network.

The creative plays off the idea that people are overwhelmed with the monotony of everyday life and so need to take a break with Kit Kat®.

'Working Like a Machine?' continues the long history Kit Kat® has had with “Have A Break. Have A Kit Kat®” advertising and this will provide the campaign template for markets globally. Running across TV, Press, PR, Online and In-store, the campaign will also provide a platform from which Kit Kat® will launch their biggest ever consumer promotion; Perfect Break’, an on-pack competition, with online and text entry, offering consumers the chance to win their very own perfect break with millions of prizes to be won. The Perfect Break on-pack promotion will feature across Kit Kat® 4 Finger™, Chunky™ and Senses™.

The campaign aims to heighten the brand’s presence throughout 2009, and achieve greater relevance for Kit Kat® amongst young adult consumers to help drive penetration.

The campaign follows a series of successful adverts for the brand including: the launch of Kit Kat® Senses™ with Girls Aloud; the Kit Kat® World Cup linesman ad; and Kit Kat® Foil Fresh with Colin Montgomery.

Working Like a Machine?

Direct Link to Video: http://www.youtube.com/watch?v=guD7Qh-Ez1g&fmt=18

Video Description
Must be time to have a break and have a Kit Kat!

Related Links

http://kitkat.co.uk

http://www.facebook.com/pages/Kitkat/17452092075

Unruly Contact

Jon Williams

Account Director, Unruly Media

Tel: +44 (0)20 7247 4160

Email: jon@unrulymedia.com

8-BIT Animation Wins Barclaycard Video Challenge

2009-04-24T00:00:00Z

The winner of the Barclaycard Waterslide Challenge has been announced as 8-Bit Waterslide, a retro-flavoured animated short produced by Tea&Cheese.

In what was the first video-making competition hosted on Youtube, the stop-motion video scooped the most votes and has already clocked up in excess of 200,000 views on YouTube (as of 21.04.09).

Congratulations to Tea&Cheese; we hope you enjoy your fabulous prize! You can see all the entries at www.youtube.com/barclaycardcreate

8-BIT Barclaycard Waterslide

Direct Link to Video: http://console.unrulymedia.com/wildfire/video/sCFeR-1240330651037

Video Description
Check out the winning entry to the Barclaycard Waterslide video competition.

Related Links

www.youtube.com/barclaycardcreate

Agency Contact

Brooke Ashton
Senior Producer

Dare
13-14 Margaret Street
London W1W 8RN
t.020 7299 3000
d.020 7299 3136
f.020 7299 3001

brooke.ashton@daredigital.com

Unruly Contact

Lindsey Mountford

email: lindsey@unrulymedia.com

Wilkinson Sword Says Mow The Lawn!

2009-04-04T00:00:00Z

This tongue-in-cheek film from Wilkinson Sword features a bunch of glamorous girls getting busy mowing their lawns, trimming their bushes and having a general 'tidy up' in their gardens...!
This film has been released to celebrate the launch of the NEW Quattro for Women Bikini razor, which also helps women have a bit of a 'tidy up', thanks to its unique capabilities to both trim and shave the bikini area.
The 2-in-1 beauty innovation boasts a waterproof trimmer at one end and a high tech, four-blade razor at the other.

Mow The Lawn...

Direct Link to Video: http://www.youtube.com/watch?v=XQGlwYuF6aU&fmt=18

Video Description
...usually something you'd ask your other half to do at the weekend? Not anymore!

http://www.facebook.com/bikini

Unruly Contact

Zoe Blake

Agency Sales Executive

Direct Dial: 0207 247 4169

zoe@unrulymedia.com

Alpine Legend for Xbox 360

2009-04-02T00:00:00Z

Here at last: the Official Xbox 360 Alpine Legend Game trailer as shown at Snowbombing 2009 festival, Mayrhofen.

Alpine Legend – Xbox 360 game trailer

Direct Link to Video: http://www.youtube.com/watch?v=ZUBQknWUEYU&fml=18

Video Description
Here at last; the Official Xbox 360 Alpine Legend Game trailer as shown at Snowbombing 2009 festival, Mayrhofen. Find out more at www.xbox.com/en-GB/games/a/alpinelegend/

Unruly Contact

Jon Williams

Account Director

Tel: +44 (0)20 7247 4160

Email: jon@unrulymedia.com

Save the Children says "Knock Some Sense into Them"

2009-03-28T00:00:00Z

Knock Some Sense Into Them is a viral film designed as a part of a broader campaign to give the world's poorest children a voice at the G-20 summit of world leaders who are gathering in London on April 2 to discuss a way out of the financial crisis. The film carries the simple message: “They’ve helped save the banks and big business. Now it’s time they helped save children’s lives.” Sign the online petition and help to get this message across to world leaders.

Unlike big business, children don’t have shareholders. Which is probably why they don’t have a voice at the G-20. Yet the world’s poorest children are already suffering the worst effects of the financial crisis. If we don’t act now, up to 2.8 million more children could die by 2015 – many because they just don’t have enough to eat. While the financial institutions have been bailed out to the tune of $2.5 trillion, saving these children’s lives would take only a tiny fraction of this amount.

The film is backed up with a targeted press and outdoor campaign carrying the same message and the image of a child holding the Chancellor’s budget box while standing on the steps of Downing Street. The headline bluntly emphasizes where the agenda lies in the eyes of the world’s leaders. And it’s not with children.

Life-size cut-outs of this message and the boy holding the budget box will line the route of the ‘Put People First’ march that will precede the G-20 summit on Saturday March 28. Teams of Save the Children support workers will collect names for the petition from the 20,000 protestors expected to turn out.

Knock Some Sense into Them

Direct Link to Video: http://www.youtube.com/watch?v=M47Bbj_jeiY&fml=18

Video Description
How to put children on world leaders’ agenda

Related Links

http://www.savethechildren.org.uk/

Unruly Contact

Lindsey Mountford

email: lindsey@unrulymedia.com