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	<title type="text">Visible Factors</title>
	<subtitle type="text">Data-Driven Marketing Agency</subtitle>

	<updated>2026-06-03T05:36:32Z</updated>

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	<entry>
		<author>
			<name>vfadmin</name>
							<uri>https://visiblefactors.com</uri>
						</author>

		<title type="html"><![CDATA[Answer Engine Optimization (AEO) vs SEO: What Changed?]]></title>
		<link rel="alternate" type="text/html" href="https://visiblefactors.com/answer-engine-optimization-aeo-vs-seo-what-changed/" />

		<id>https://visiblefactors.com/?p=5420</id>
		<updated>2026-06-03T05:36:32Z</updated>
		<published>2026-06-03T05:36:32Z</published>
		<category scheme="https://visiblefactors.com" term="AEO" /><category scheme="https://visiblefactors.com" term="SEO" /><category scheme="https://visiblefactors.com" term="aeo" /><category scheme="https://visiblefactors.com" term="answer engine optimization" /><category scheme="https://visiblefactors.com" term="chatgpt" /><category scheme="https://visiblefactors.com" term="google" /><category scheme="https://visiblefactors.com" term="search engine optimization" />
		<summary type="html"><![CDATA[There's a version of the AEO conversation happening across SaaS marketing teams right now where AI search is changing everything, Answer Engine Optimization is a new discipline, and the old SEO playbook is dead. Your team needs to build a new function, hire new specialists, and rebuild your content for a different kind of  ...]]></summary>

		
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			</entry>
		<entry>
		<author>
			<name>vfadmin</name>
							<uri>https://visiblefactors.com</uri>
						</author>

		<title type="html"><![CDATA[Why MER and ROAS both lie to you in opposite directions]]></title>
		<link rel="alternate" type="text/html" href="https://visiblefactors.com/why-mer-and-roas-both-lie-to-you-in-opposite-directions/" />

		<id>https://visiblefactors.com/?p=5412</id>
		<updated>2026-05-21T00:06:18Z</updated>
		<published>2026-05-20T23:55:40Z</published>
		<category scheme="https://visiblefactors.com" term="Performance Marketing" /><category scheme="https://visiblefactors.com" term="Google Ads" /><category scheme="https://visiblefactors.com" term="Marketing Efficiency Ratio" /><category scheme="https://visiblefactors.com" term="MER" /><category scheme="https://visiblefactors.com" term="meta ads" /><category scheme="https://visiblefactors.com" term="ppc" /><category scheme="https://visiblefactors.com" term="ROAS" />
		<summary type="html"><![CDATA[If your business is making paid media decisions on Marketing Efficiency Ratio without running incrementality tests, you've replaced one broken measurement system with a better-looking one. You haven't fixed the problem. Most DTC operators made the right move in the last two years. In-platform ROAS got harder to defend after iOS 14. Attribution windows  ...]]></summary>

		
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			<thr:total>0</thr:total>
			</entry>
		<entry>
		<author>
			<name>Tony Adam</name>
							<uri>https://www.visiblefactors.com</uri>
						</author>

		<title type="html"><![CDATA[Why In Platform ROAS isn&#8217;t telling you the whole story]]></title>
		<link rel="alternate" type="text/html" href="https://visiblefactors.com/why-in-platform-roas-isnt-telling-you-the-whole-story/" />

		<id>https://visiblefactors.com/?p=5402</id>
		<updated>2026-05-15T00:34:31Z</updated>
		<published>2026-05-14T15:04:43Z</published>
		<category scheme="https://visiblefactors.com" term="Performance Marketing" />
		<summary type="html"><![CDATA[Every performance marketer has had some version of the same conversation with their founders or their CFO. Executive dashboards and presentations show strong ROAS, but the bottom line is showing something a little bit different. Everyone wants to know the real number to trust. The answer isn't an exact between picking one and another  ...]]></summary>

		
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			<thr:total>0</thr:total>
			</entry>
		<entry>
		<author>
			<name>Grace Wong</name>
							<uri>https://www.visiblefactors.com</uri>
						</author>

		<title type="html"><![CDATA[What Is Alt Text? A Complete Guide to Image SEO Optimization]]></title>
		<link rel="alternate" type="text/html" href="https://visiblefactors.com/what-is-alt-text/" />

		<id>https://visiblefactors.com/?p=5345</id>
		<updated>2026-03-30T19:36:50Z</updated>
		<published>2026-04-16T16:00:37Z</published>
		<category scheme="https://visiblefactors.com" term="SEO" /><category scheme="https://visiblefactors.com" term="google" /><category scheme="https://visiblefactors.com" term="Google Shopping" /><category scheme="https://visiblefactors.com" term="search engine optimization" />
		<summary type="html"><![CDATA[Key Takeaways: Alt text describes your image in a simple, descriptive phrase Alt text is important to include as part of image SEO optimization so Google can surface your images in relevant searches Alt text should not be seen as one isolated event, but rather one piece of SEO as a whole. What Is  ...]]></summary>

		
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			<thr:total>0</thr:total>
			</entry>
		<entry>
		<author>
			<name>Grace Wong</name>
							<uri>https://www.visiblefactors.com</uri>
						</author>

		<title type="html"><![CDATA[What Is Internal Linking? SEO Architecture Strategy Guide (2026)]]></title>
		<link rel="alternate" type="text/html" href="https://visiblefactors.com/what-is-internal-linking/" />

		<id>https://visiblefactors.com/?p=5342</id>
		<updated>2026-03-30T19:02:07Z</updated>
		<published>2026-04-14T16:00:50Z</published>
		<category scheme="https://visiblefactors.com" term="SEO" /><category scheme="https://visiblefactors.com" term="google" /><category scheme="https://visiblefactors.com" term="Google Shopping" /><category scheme="https://visiblefactors.com" term="search engine optimization" />
		<summary type="html"><![CDATA[KEY TAKEAWAYS: Internal links connect pages within your own domain and are one of the few SEO factors you control completely. Pages receiving 40+ internal links generate up to 4x more organic traffic than poorly linked pages (Ahrefs/Zyppy, 2024). The hub-and-spoke model is the most effective structure for building topical authority through internal linking.  ...]]></summary>

		
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			<thr:total>0</thr:total>
			</entry>
		<entry>
		<author>
			<name>Grace Wong</name>
							<uri>https://www.visiblefactors.com</uri>
						</author>

		<title type="html"><![CDATA[What Is Domain Authority? DA Explained for SEO]]></title>
		<link rel="alternate" type="text/html" href="https://visiblefactors.com/what-is-domain-authority/" />

		<id>https://visiblefactors.com/?p=5337</id>
		<updated>2026-03-30T18:56:25Z</updated>
		<published>2026-04-09T16:00:11Z</published>
		<category scheme="https://visiblefactors.com" term="SEO" /><category scheme="https://visiblefactors.com" term="google" /><category scheme="https://visiblefactors.com" term="Google Shopping" /><category scheme="https://visiblefactors.com" term="search engine optimization" />
		<summary type="html"><![CDATA[Key Takeaway: Domain Authority is scored on a scale of 1 to 100. Higher scores mean greater ranking potential. DA is not a Google ranking signal. It's a Moz metric used for competitive benchmarking. Backlinks from high-authority sites are the biggest driver of your DA score. A "good" DA score is relative to your  ...]]></summary>

		
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			<thr:total>0</thr:total>
			</entry>
		<entry>
		<author>
			<name>Grace Wong</name>
							<uri>https://www.visiblefactors.com</uri>
						</author>

		<title type="html"><![CDATA[Facebook Ads Benchmarks: Performance Analysis (2026)]]></title>
		<link rel="alternate" type="text/html" href="https://visiblefactors.com/facebook-ads-benchmarks/" />

		<id>https://visiblefactors.com/?p=5334</id>
		<updated>2026-03-30T18:26:45Z</updated>
		<published>2026-04-07T16:00:37Z</published>
		<category scheme="https://visiblefactors.com" term="SEO" /><category scheme="https://visiblefactors.com" term="google" /><category scheme="https://visiblefactors.com" term="Google Shopping" /><category scheme="https://visiblefactors.com" term="search engine optimization" />
		<summary type="html"><![CDATA[KEY TAKEAWAYS about Facebook Ads in 2026: The median CTR across all industries on Facebook is approximately 2.19%, with most verticals seeing year-over-year improvement Average CPC for traffic campaigns is $0.70; for lead generation campaigns it’s $1.92 Median CPM sits at $13.48, reflecting a more competitive auction environment heading into 2026 Twelve of fifteen  ...]]></summary>

		
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			<thr:total>0</thr:total>
			</entry>
		<entry>
		<author>
			<name>Grace Wong</name>
							<uri>https://www.visiblefactors.com</uri>
						</author>

		<title type="html"><![CDATA[What Are Core Web Vitals? An SEO Guide]]></title>
		<link rel="alternate" type="text/html" href="https://visiblefactors.com/what-are-core-web-vitals/" />

		<id>https://visiblefactors.com/?p=5331</id>
		<updated>2026-03-30T18:19:31Z</updated>
		<published>2026-04-02T16:16:16Z</published>
		<category scheme="https://visiblefactors.com" term="SEO" /><category scheme="https://visiblefactors.com" term="google" /><category scheme="https://visiblefactors.com" term="Google Shopping" /><category scheme="https://visiblefactors.com" term="search engine optimization" />
		<summary type="html"><![CDATA[KEY TAKEAWAYS: Core Web Vitals are an official Google ranking signal, part of a broader set of factors called Page Experience signals. There are three metrics: Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS). Each metric has a clearly defined “good,” “needs improvement,” and “poor” threshold. You can  ...]]></summary>

		
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			<thr:total>0</thr:total>
			</entry>
		<entry>
		<author>
			<name>Grace Wong</name>
							<uri>https://www.visiblefactors.com</uri>
						</author>

		<title type="html"><![CDATA[LTV to CAC Ratio: How to Calculate and Improve It]]></title>
		<link rel="alternate" type="text/html" href="https://visiblefactors.com/ltv-to-cac-ratio/" />

		<id>https://visiblefactors.com/?p=5328</id>
		<updated>2026-03-30T18:14:11Z</updated>
		<published>2026-03-31T16:11:47Z</published>
		<category scheme="https://visiblefactors.com" term="SEO" /><category scheme="https://visiblefactors.com" term="google" /><category scheme="https://visiblefactors.com" term="Google Shopping" /><category scheme="https://visiblefactors.com" term="search engine optimization" />
		<summary type="html"><![CDATA[Key Takeaways: A 3:1 ratio is the widely cited benchmark for SaaS and subscription businesses, meaning you earn $3 in lifetime gross profit for every $1 spent acquiring a customer. Blended averages can be misleading. A healthy overall ratio can hide underperforming segments that are quietly losing money. LTV should always be calculated on  ...]]></summary>

		
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			<thr:total>0</thr:total>
			</entry>
		<entry>
		<author>
			<name>Grace Wong</name>
							<uri>https://www.visiblefactors.com</uri>
						</author>

		<title type="html"><![CDATA[What Is AEO? Answer Engine Optimization Explained]]></title>
		<link rel="alternate" type="text/html" href="https://visiblefactors.com/what-is-aeo/" />

		<id>https://visiblefactors.com/?p=5323</id>
		<updated>2026-03-23T19:57:40Z</updated>
		<published>2026-03-26T16:55:22Z</published>
		<category scheme="https://visiblefactors.com" term="SEO" /><category scheme="https://visiblefactors.com" term="google" /><category scheme="https://visiblefactors.com" term="Google Shopping" /><category scheme="https://visiblefactors.com" term="search engine optimization" />
		<summary type="html"><![CDATA[What Is AEO? Answer Engine Optimization Explained Most traditional SEO strategies were always built around ranking in Google. By now, you probably know that a growing share of your audience is no longer just starting there. They are also asking ChatGPT, Google AI, Perplexity or Copilot for answers to queries without ever clicking a  ...]]></summary>

		
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