The Visible Measures Blog

Anticipation Builds for Cameron's Avatar in Online Video

James O'Connor — Sat, 07 Nov 2009 13:50:00 GMT

James Cameron's upcoming film, Avatar, experienced a dramatic spike in views this week, growing 418% to reach 2.5+ million views. Still six weeks from release, the majority of the growth comes from a new trailer launched by 20th Century Fox. Despite this growth, the highly anticipated Avatar fell short of surpassing Sony's apocalyptic 2012 and Summit's vampire hit New Moon, which took an uncharacteristic dive this week.

Releasing This Weekend

Disney's A Christmas Carol, featuring the voice of Jim Carrey, hits theaters this weekend with a 91% surge in views, up to 251,000+ views, enough for fifth place. Horror flick The Fourth Kind finishes its run with 192,000+ views, taking seventh place. Lastly, Overture Films' comedy The Men Who Stare At Goats, starring George Clooney, put up 133,000+ views this week, enough to squeeze back on the chart at tenth place.

New this Week

Warner Bros.' heart-warming drama The Blind Side New slides into eighth place this week. Two weeks from release, the film starring Sandra Bullock attracted 180,000+ views.

The Most-Watched Film Trailers of the Week

Rank	Last Week's Rank	Film Title	Distributor	Genre	True Reach*	Weeks Until Release	% Change in Views**
1	1	Twilight Saga: New Moon	Summit	Drama / Fantasy	18,754,977	2	-25%
2	3	2012	Sony	Action	3,440,537	1	52%
3	4	Avatar	20th Century Fox	Action	2,599,682	6	418%
4	5	Ninja Assassin	Warner Bros.	Action	343,791	3	5%
5	8	A Christmas Carol	Disney	Animation	251,672	0	91%
6	6	Alvin And The Chipmunks: The Squeakquel	20th Century Fox	Animation	230,394	7	15%
7	7	The Fourth Kind	Universal	Horror	192,020	0	16%
8	New	The Blind Side	Warner Bros.	Drama	180,726	2	New
9	9	The Road	The Weinstein Company	Adventure	170,931	3	37%
10	Back On Chart	The Men Who Stare At Goats	Overture Films	Comedy	133,759	0	Back On Chart

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The data used for The Weekly Top Ten Online Film Trailers Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 100+ million Internet videos from 150+ video-sharing destinations. Check out our Five Keys to Understanding Online Film Trailer Performance for additional insights on industry trends and audience behavior.

*See our Top Film Trailers page for our methodology.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming video film campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.

Seth Green Launches Butterfinger onto The Top 10 Viral Video Ads Chart

James O'Connor — Thu, 05 Nov 2009 11:58:00 GMT

Seth Green's crying helped Butterfinger land second place on The Top 10 Viral Video Ads Chart this week. Dude Where's My Bar features Green describing the loss of his "lucky, vintage" Butterfinger bar, which he asks viewers to help find in a golden ticket-esque fashion. And yes, he really does cry. Aside from this main spot, the campaign includes a 'Seth Green Freak Out' asset, which has driven over 70% of the campaign's views this week.

Internet celebrities Rhett & Link have another success for their I Love Local Commercials series. Their latest effort is for Cullman Liquidation, a mobile home lot in Alabama, which has generated 304,000 views, enough to push the campaign into 9th place. It's a must-watch.

The latest in the Apple vs Microsoft battle seems to have cooled off after things heated up last week when Microsoft launched Windows 7. Apple's Get A Mac campaign dropped from second to fourth place with a 40% decline in views. Microsoft's Windows 7 Was My Idea, however, fell off the chart entirely.

Volkswagen continues to lead the chart this week maintaining first place with 2.1 million views. This comes despite a highly competitive week, with three other campaigns pushing above the one million views mark.

The Top-Performing Viral Video Ads of the Week

Rank	Last Week's Rank	Brand	Campaign	Agency	Current Week's Views*	% Change in Views**
1	1	Volkswagen	The Fun Theory	DDB	2,169,701	-10%
2	New	Butterfinger	Dude Where’s My Bar	Threshold Interactive; ShareThrough	1,270,894	NEW
3	3	Evian	Live Young	BETC Euro RSCG	1,093,386	-11%
4	2	Apple	Get A Mac	TBWA/Media Arts Lab	1,014,683	-40%
5	5	DC Shoes	Gymkhana Two	Mad Media	528,143	-6%
6	4	Verizon	Droid Does	mcgarrybowen	461,648	-52%
7	6	Microsoft	Xbox Project Natal	World Famous	391,115	-4%
8	8	Durex	Get It On	Fitzgerald+CO; SuperFad	327,161	7%
9	New	Cullman Liquidation	Painfully Honest and Epic Mobile Home Commercial	Rhett & Link	304,203	NEW
10	9	T-Mobile	T-Mobile Dance	Saatchi & Saatchi; MediaCom	290,295	-2%

Source: Visible Measures

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The data used for The Ad Age Viral Video Chart was collected from our Viral Reach Database, a constantly growing video repository of analytic data on 100+ million Internet videos from 150+ video-sharing destinations.

*See our Top Ad Campaigns page for our methodology.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming video ad campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.

For His Final Bow, Michael Jackson Lands The Top 10 Online Film Trailers Chart

James O'Connor — Fri, 30 Oct 2009 12:37:00 GMT

Michael Jackson's This Is It skyrocketed onto The Top 10 Online Film Trailers Chart this week as the pop icon takes his final bow. Replete with concert rehearsal footage, dancer interviews, and behind-the-scenes shots, This is It seems to have captured the attention online video audiences, generating 2.3 million views this week and taking second place on the chart. Anticipation for the film has grown so much that Sony decided to release the film nationwide (making it eligible for this chart).

As we get closer to New Moon's release the excitement seems to be growing. The film set a new record for views on the chart this week with 25 million. Summit Entertainment helped generate views by releasing new assets, which fans were more than ready to watch.

Four new films appear on the chart this week, which is a record, including Jackson's This Is It. One week from release, abduction horror flick Fourth Kind takes seventh place with 165,000+ views. Vigo Mortensen stars in The Road which grabs ninth place four weeks from release. And legendary sleuth Sherlock Holmes squeaks into tenth with eight weeks till release.

The Most-Watched Film Trailers of the Week

Rank	Last Week's Rank	Film Title	Distributor	Genre	True Reach*	Weeks Until Release	% Change in Views**
1	1	Twilight Saga: New Moon	Summit	Drama / Fantasy	25,090,878	3	38%
2	New	Michael Jackson’s This Is It	Sony	Documentary	2,296,984	0	New
3	2	2012	Sony	Action	2,258,385	2	8%
4	5	Avatar	20th Century Fox	Action	501,484	7	33%
5	6	Ninja Assassin	Warner Bros.	Action	328,881	4	19%
6	7	Alvin And The Chipmunks: The Squeakquel	20th Century Fox	Animation	201,177	8	-10%
7	New	The Fourth Kind	Universal	Horror	165,777	1	New
8	9	A Christmas Carol	Disney	Animation	131,664	1	1%
9	New	The Road	Weinstein Company	Adventure	124,488	4	New
10	New	Sherlock Holmes	Warner Bros.	Action	104,482	8	New

Source: Visible Measures

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*See our Top Film Trailers page for our methodology.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming video film campaign, or for an end-to-end assessment of your campaign's overall performance, please contact us directly.