Ten steps to greater exposure in 2010

1. Strategy
2. Link Building
3. Community – Participate
4. Community – Build
5. Communicate – Blog
6. Communicate – Email
7. Make it Personal
8. Talk the Talk
9. Give it Time
10. Review & Analyze

2010 is going to be great! Am I just an optimist? Nope. I simply have a plan for my marketing. 2010 marketing is going to be all about communication. “Wait!” you say. “2009 was all about communication!” It’s true, but 2009 was a year of introductions. Twitter really hit its stride and the fad calmed. Facebook exploded and has become practically ubiquitous. LinkedIn is no longer just a place for the technologically ambitious networker. The Mobile Web is something we’re all actually experiencing (Thank you Apple and Google). The past couple of years have been a tipping point for the Internet. We are now in a new era of interactivity and understanding. Across generations and levels of geekdom, the web and its 2.0/Social Media interactivity have become a part of daily life.

So for marketing, 2010 will be not about the hype, the fads, the technology. It will be about using these technologies to better communicate and connect with our markets. This is a year in which marketers and consumers are in sync when it comes to platforms and expectations. There will be amazing technological advances and new services for sure (The iPad, Google Buzz). But we have finally reached a widespread sense of comfort with both the technologies and styles of the interactive web.

We’ve put together this video presentation of ten things you should focus on for your 2010 online marketing. We’ve also created a whitepaper for you to download and read. For small businesses it is essential to create and maintain marketing efforts that fit easily with your business and resources. This list will give you some things to consider, and we hope will be a good starting point for planning your marketing. Oh, and item number one is, of course, plan!

This presentation was originally created for a webinar we did with Verio and it was a great event. Small businesses are finally talking not about whether they should be online, but about interent marketing optimization. Marketing is no longer something big companies do, but the term used for how we all attract prospects, keep customers and clients, and build our businesses. SEO, Email marketing, PPC search engine internet marketing, website design, and website promotion are all becoming part of the small business lexicon and to use these tools right, we have to recognize that they are really all aspects of communicating with our markets.

Consumers (all of us) are letting businesses into our personal space. Effective use of the interent marketing opportunities available to us today is all about respecting that opportunity. So, for 2010, what is internet marketing? It’s the art of using internet technologies to be found, be visible, and communicate in ways that help your business reach its goals.

Looking for a motivated sales associate to work with the Internet Marketing team at VisibleU. Our focus is on small to mid-sized business throughout the United States who want to improve their visibility online. We are projecting rapid growth in 2010 and you can be part of it. Send us your resume and tell us why you are the one for us.

Sales Associate

Sales Associates represent VisibleU to our prospect base. Primarily through phone & email they will develop a relationship with prospects and close New Business. Our processes are all Internet based and this gives us flexibility in your hours and location.

Responsibilities

• Close new business consistently at or above quota level.
• Become an expert in Internet Marketing Strategies.
• Champion our brand to the Small Business Market.
• Follow up on leads from the Internet.
• Build relationships with prospects to grow new business.
• Build prospects through Local and Online Networking.
• Participate in Sales and Marketing strategy meetings.
• Initiate communication from qualified call lists as needed.

Qualifications

• 2+ years of selling experience to New Prospects.
• Experienced in selling within the Small to Medium business market.
• Has consistently sold at or above the sales Quota.
• Internet Savvy individual.
• High energy, passion and desire to succeed.

Education

B.A. or B.S. Degree. An M.B.A. Degree is a plus.

Things you should know about VisibleU:

Headquartered in mid-town Manhattan, we are an Internet Marketing company that serves the Small Business market sector. We focus on education, support and services. Our offerings range from online education to a fully outsourced Internet Marketing Department. We have a small company laid back management style and focus on results.

First, offline in New York, Gabriel will be facilitating a discussion about Clay Shirky’s Here Comes Everybody: The Power of Organizing Without Organizations at the AJWS-AVODAH Partnership’s monthly book club “People of the Book.”

We’ll discuss Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky. Amazon.com calls it: “A revelatory examination of how the wildfire-like spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects-for good and for ill.”

The discussion will be facilitated by Gabriel Blau, Internet Marketing Strategist and Co-Founder of VisibleU.

Tuesday, January 19 at 6:00 p.m. at the AJWS office. RSVP now to slipkin@ajws.org!

Second, online, Gabriel will be on a panel run by Verio, one of the world’s largest and most respected hosting providers.

Marketing Tactics that Get Results Webinar

Begin 2010 with a BANG! Marketing is a powerful tool for you to generate opportunities, nurture leads, strengthen customer relationships, and increase sales. Join this webinar to obtain new ideas on marketing tractics that get results. You’ll learn first hand from viaVerio Partners what marketing tactics they use to obtain new customers and increase revenue from existing customers. This panel discussion is all about Marketing Best Practices.

Verio Inc. has teamed up with three of their partners, VisibleU, thunder::tech, and Riser Media, to bring you this exciting webcast on “Marketing Tactics that Gets Results” which will take place on Thursday, January 28th at 2:00 pm EST.

Join us to learn what marketing initiatives are working:
- Online Marketing
- Relationship Marketing
- Passive Marketing
- SEO
- Social Media
- Email Marketing
- Content Marketing

Click here to register for the webinar: https://www2.gotomeeting.com/register/909047675

Web-marketing: Plan for Success

Join us for a Webinar on January 19

Space is limited.
Reserve your Webinar seat now at:
https://www1.gotomeeting.com/register/577297161

Join Cathedral Consulting Group’s Managing Director Andrew Burnett and special presenter George Hermann of VisibleU as they present their perspectives on how to most effectively market a small business online in 2010.

With over 30 years experience in technology consulting, George Hermann currently serves as the lead Internet Marketing Strategist and Business Development Director for the Internet marketing firm VisibleU.  VisibleU assists small businesses in understanding and utilizing the resources of the Internet to better market their business, services, and products.  More information about VisibleU can be found at www.visibleu.com.

Title: Web-marketing: Plan for Success
Date: Tuesday, January 19, 2010
Time: 2:15 PM – 3:00 PM EST

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista

Macintosh®-based attendees
Required: Mac OS® X 10.4 (Tiger®) or newer

Happy holidays!