Blog - WideOrbit Fri, 29 May 2026 19:39:43 +0000 en-US hourly 1 Audiences Are Everywhere. Your Ad Strategy Should Be Too. https://www.wideorbit.com/blog/audiences-are-everywhere-your-ad-strategy-should-be-too/ Fri, 29 May 2026 19:38:37 +0000 https://www.wideorbit.com/?p=106730 Something fundamental has shifted in how people consume media. Audiences aren’t abandoning television or radio content; they’re just expanding how, where, and when they engage with it. And that expansion is accelerating. For media organizations, the fragmentation of audience attention isn’t a distant trend that’s coming at some point in the future; it’s today’s reality. […]

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]]> WideOrbit at NAB 2026: WO Aurora Takes Center Stage https://www.wideorbit.com/blog/wideorbit-at-nab-2026-wo-aurora-takes-center-stage/ Thu, 30 Apr 2026 17:58:33 +0000 https://www.wideorbit.com/?p=106594 NAB Show 2026 was a big one for WideOrbit. From a live broadcast on the show floor to a Best of Show award, our team had an incredible few days in Las Vegas. We thoroughly enjoyed connecting with broadcasters, answering questions, and demonstrating what the future of radio automation looks like in practice. Here’s a […]

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]]> WideOrbit Announces New Name, New Features for Flagship Radio Automation Software https://www.wideorbit.com/blog/wideorbit-announces-wo-aurora/ Mon, 30 Mar 2026 16:08:38 +0000 https://www.wideorbit.com/?p=106518 Introducing WO Aurora WideOrbit is pleased to introduce WO Aurora, a new name for its flagship radio automation software. WO Aurora is the cloud-powered evolution of WO Automation for Radio, and a major leap forward in how broadcasters create, collaborate, and deliver content. Radio broadcasting has changed. Your automation system should evolve with it. Studios […]

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]]> Live Sports on TV: Premium Moments at Scale in a Broadcast + Streaming World https://www.wideorbit.com/blog/live-sports-monetization-broadcast-streaming/ Fri, 27 Feb 2026 20:21:44 +0000 https://www.wideorbit.com/?p=106418 From the Milan Winter Olympics to the FIFA World Cup 2026 and the next Super Bowl, live sports continue to command global attention. Broadcast and streaming companies that align rights strategy, ad sales execution, and revenue management technology will unlock the full value of live sports. Success depends not just on who airs the game, […]

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]]> 2026 Media Industry Trends to Watch: Change is Your Competitive Advantage https://www.wideorbit.com/blog/2026-media-industry-trends/ Fri, 30 Jan 2026 16:43:54 +0000 https://www.wideorbit.com/?p=106207 Heading into 2026, the pace of change across radio, TV, and digital media is reaching an inflection point. Audience behaviors continue to evolve, measurement models are expanding, and AI is becoming embedded across everyday workflows. Rather than simply reacting, media organizations have an opportunity to take a more intentional, collaborative approach to connecting linear and […]

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]]> Boost Performance with a System Effectiveness Review https://www.wideorbit.com/blog/wo-automation-radio-system-effectiveness-review/ Tue, 23 Dec 2025 12:13:03 +0000 https://www.wideorbit.com/?p=105996 Experience the power of WO Automation for Radio’s newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness Review is customized to your unique business needs, allowing you to uncover configuration optimizations, highlight training opportunities, and take full advantage of the latest features of your system. A System Effectiveness Review […]

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]]> Simplify Playlist Management with Workflows in WO Automation for Radio https://www.wideorbit.com/blog/wo-automation-radio-workflows/ Mon, 22 Dec 2025 15:47:12 +0000 https://www.wideorbit.com/?p=105991 Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playlists. Workflows are helpful in managing audio routing, sending and/or responding to GPIOs, controlling background recordings, and much more. The example workflow below will switch to a national news feed, […]

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]]> Your Year‑End Maintenance Checklist https://www.wideorbit.com/blog/year-end-maintenance-checklist/ Fri, 19 Dec 2025 17:16:55 +0000 https://www.wideorbit.com/?p=106139 As the year comes to a close, it’s the perfect time to give your WO Automation for Radio system a quick tune‑up. At the top of your year‑end checklist is one of the most important steps you can take to protect your operation: confirming your Central Server database backup. Check Your database Backup By default, […]

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]]> Reflecting on 2025: A Year of Transformation and Growth https://www.wideorbit.com/blog/reflecting-on-2025/ Thu, 18 Dec 2025 17:13:11 +0000 https://www.wideorbit.com/?p=106129 By Toni Coonce, CEO, WideOrbit As 2025 comes to a close, I find myself reflecting on how much WideOrbit has evolved, not only in products and solutions but also in the culture that drives everything we do. This has been a year of transformation, marked by progress, collaboration, and a renewed sense of purpose. In […]

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]]> Master Clock Management with Segment Rulesets in WO Automation for Radio https://www.wideorbit.com/blog/wo-automation-radio-segment-rulesets/ Thu, 18 Dec 2025 16:55:47 +0000 https://www.wideorbit.com/?p=105986 Talk formats require careful clock management and system tools to ensure audio content aligns as intended. WO Automation for Radio’s Segment Rulesets provide two Fill options, Stretch-and-Squeeze, and Distributive silence, to ensure every stopset times out perfectly. Segment rulesets may also be used to adjust the playback speed of events leading up to timing targets. […]

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]]> Seamless Transitions and Smarter Playlists with AFR2024 https://www.wideorbit.com/blog/afr2024-upgrade-guide/ Wed, 17 Dec 2025 18:53:18 +0000 https://www.wideorbit.com/?p=106003 If your station uses Leader/Follower playlists in AFR2024, there’s one important configuration change to note. To support AFR2024’s improved timing accuracy, stopsets in Leader playlists must be set to “Timing Target.” All other playlists should continue using “Do Not Move” for stopsets. This adjustment ensures precise timing and seamless transitions. Only Leader templates require this […]

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