Blog entries

Has web video killed the corporate video?

Webmaster — Thu, 17 Feb 2011 00:00:00 +0100

If they're not dead, their usefulness has been greatly reduced by the growth of web video.

Too many corporate videos were nothing more that a corporate ego trips. Flags fluttering at sunset over the coRead More...

Is Web Video the future of SEO?

Andrew Prescott — Wed, 26 Jan 2011 22:44:25 +0100

As online technologies continue to converge the use of web video is still increasing at an incredible rate. In a recent study in the US it was found that the average internet user now watches more than 186 videos online each month.

Google added video to its search results back in 2007 and YouTube receiving more than 35 hours of video every minute the ability to promote and direct web browsers to the content efficiently has never been more important.

The figures are incredRead More...

Video in the C-Suite: Executives Embrace the Non-Text Web

Mark Corderoy — Wed, 26 Jan 2011 10:25:55 +0100

Forbes in association with Google surveyed more than 300 C-level and senior executives at large U.S. companies ($500 million-plus in annual revenues) to learn more about how they are approaching Web video as a source of business-related information. Over the past year, video appears to have evolved from a novelty into a mainstream method for executives to receive business information. Younger executives in particular appear more inclined not only to view video, but also to create it and Read More...

QR Codes linking to web video

Mark Corderoy — Tue, 11 Jan 2011 00:00:00 +0100

QR Codes (Quick Response Codes) are a way to connect the real world to the online world.

QR codes can link the offline and online worlds...

QR Codes are sign posts to online content. Simply register a URL at a QR Code generator (eg. http://qrcode.kaywa.com/), and you have an image that caRead More...

New web video distribution channels...

Webmaster — Thu, 30 Dec 2010 00:00:00 +0100

Just before Christmas Apple announced that it expected sales of its new Apple TV to top one million units. Amongst other features in this low cost device, the new Apple TV offers an easy way to watch and stream content YouTube in 720pHD.

This opens up a growing distribution channel for your web video content, and it is a trend we caRead More...

Big boys' toys!

Mark Corderoy — Fri, 26 Nov 2010 00:00:00 +0100

Getting your customer to tell your story is an incredibly powerful marketing technique.

LINPAC's customer (Hull City Council) had used their Reflex Bollards to dramatically reduce accidents at a dangerous road junction, while still ensuring that the fiRead More...

Ten reasons for web video!

Andrew Prescott — Tue, 28 Sep 2010 05:34:32 +0100

As more organisations begin to use Web Video as a communications channel some interesting statistics are beginning to emerge. Here is an interesting list with some compiled by media coach Tony Coll

"Brands using online video have seen lifts of 20% to 40% in terms of incremental buying, with conversions that are twice the rate of other media." (1)
21% of retail web video viewers make a purchase online. (1)
26% of retail web video viewers visit a store. (2)
21% of retail web video vRead More...

It's more than just the video...

Mark Corderoy — Tue, 11 May 2010 08:08:41 +0100

Travelstar UK wanted to showcase their fleet of vehicles on-line, at exhibitions and networking events and as part of their e-marketing campaigns...

They came to VisionReel to help them. We took an approach that would maximise their investment in the presentation video we created.

A half day shoot was organisedRead More...

There’s No Way To Save The TV Business

Webmaster — Wed, 05 May 2010 07:59:13 +0100

Over at Business Insider, Henry Blodget says "There’s No Way To Save The TV Business". Very interesting article. Here’s a snippet:

“…the TV industry’s attitude is the same as the newspaper industry’s attitude was circa 2002-2003: Stop calling us dinosaurs: We get digital; We’re growing our digital businesses; We’re investing in digital platforms; People still recall ads even when they fast-forward through themRead More...

Stakeholder Engagement and Web Video

Mark Corderoy — Sun, 28 Mar 2010 00:00:00 +0100

Ensuring that stakeholders are well briefed, and that key messages are understood and remembered, are vital elements of any successful engagement process. To help achieve this, a consultation infrastructure must be created that ensures stakeholders are able to participate effectively.

Web Video is part of this infrastructure, and can help transform the effectiveneRead More...

Video = Fastest Growing Website Feature for Small Businesses

Mark Corderoy — Sat, 27 Mar 2010 08:18:29 +0100

Small businesses have been racing to get their websites video-capable over the past year - and those same small businesses are spending more on paid search advertising. According to a new report, small business advertisers spent more than twice as much on paid search and nearly 4 times as many of them reported having video on their website vs. a year ago.

Read full article at www.ReelSEO.com

How to increase enquiries from your website

Webmaster — Sun, 28 Feb 2010 08:57:19 +0100

Statistics show that video improves online visibility and drives more action online than plain images and text. For example, according to the BIA Kelsey Group, viewers engage more after watching a video, with clicks for more information increasing by 30-40% and phone inquiries by 16-20%.

Unlike the hefty price tags associated with TV advertising, online video is affordable for businesses of any size.

For more market data click here.

Tips for good story telling...

Mark Corderoy — Sat, 20 Feb 2010 09:02:40 +0100

1) Tell the story through the eyes of one person.

2) Have the client or business owner be the expert and educator.

3) Use the interview portions to convey opinion and emotion.

4) Keep the interview or soundbite portions of your story short.

5) Keep the story short because of attention span.

6) Try to make your stories visually appealing.

7) Start with your best video.

1) Tell the story through thRead More...

Welcome to the age of web video!

Andrew Prescott — Tue, 26 Jan 2010 09:07:41 +0100

Welcome to the 2010 and the age of web video. The “noughties” heralded the use of web video and made the internet as mainstream as television. We expect businesses to capitalize on this in the new decade and use web video as the medium to showcase their companies to customers, both existing and potential.

With web video is now second nature thanks to the likes of sites such as YouTube and to viral advertising – clever businesses are using this to their advantage.

Merry Christmas and a Happy New Year

Mark Corderoy — Tue, 22 Dec 2009 15:00:49 +0100

We thought we would try something different for Christmas this year, so we decided to create a Video Christmas card.

Happy Christmas!

Outlook for online B2B marketing improves for 2010

Mark Corderoy — Tue, 08 Dec 2009 07:36:57 +0100

The financial crisis of autumn 2008 caused most companies to instinctively tighten their belts to ensure that they weathered the recession. As a result, 2009 saw 58% of B2B advertisers cut cut their budgets. It appears that the outlook for 2010 is brighter.

86% of advertisers are forecast to maintain (47%) or increase spend (39%). Only 13% anticipate further cuts. Those looking to increase spend will raise budgets by 5-14%.

There are however always winners and losers. The biggRead More...

Web Video for the new buyer led world

Mark Corderoy — Sun, 06 Dec 2009 12:19:48 +0100

Increasingly businesses operate in a buyer-led world, rather than a marketing led world. The idea of a captive audience is no longer relevant in many markets, prospects are far more sophisticated and better informed about product and services.

This audience does however, have a very short attention span. It is important therefore to use marketing techniques that reflect this. Web video can be used to help grab the attention of an elusive prospect as they skim through web sites, scanninRead More...

How to look good on camera

Andrew Prescott — Sat, 28 Nov 2009 08:59:31 +0100

In situations when the person in front of the camera is not used to being filmed ensuring that they feel relaxed and confident can make all the difference.

Forward planning is essential to ensure that when the subject turns up they are dressed appropriately for the shoot and fee relaxed and comfortable on camera.

A few minutes spent prior to the shoot explaining what will happen and paying attention to details such as makeup and dress are a must but it is also a goRead More...

Online video continues to sustain its surge in growth

Mark Corderoy — Thu, 26 Nov 2009 07:32:30 +0100

Comscore report that 27.94 billion videos were viewed online in October '09 in the US. A growth of 7% from September.

Google and YouTube are still the largest 'provider' of streamed videos (10.52 billion), but other groups have seen much larger growth. The News Corp / Disney / NBC joint venture served over 855 million views, a growth of 31.8%!

This growth in video from trusted 'tradional' media outlets will just reinforce the mainstream adoption of video for all organisations.

Tax to fund high speed fibre optic broadband

Andrew Prescott — Thu, 19 Nov 2009 07:28:27 +0100

Cable uk report rumors that the governemnt is going to levy a tax on current internet connections to fund the installation of high speed fibre optic lines across the UK.

"A minister has claimed the government will force through a new tax which will be used to fund fibre optic broadband networks across the UK.

The government's Digital Britain minister has suggested that the proposed tax on fixed phone lines, which will be used to fundRead More...