http://vivekkuriyal.blogspot.com/Trends, Insights & Tips for Digital Marketers focused on Online Customer Experience, Social Media & Technologyennoreply@blogger.com (Vivek Kuriyal)Sun, 27 Nov 2011 16:26:35 PSTBlogger http://www.blogger.com25125noreply@blogger.comnoTrends, Insights & Tips for Digital Marketers focused on Online Customer Experience, Social Media & Technologyhttp://vivekkuriyal.blogspot.com/2011/09/social-media-harsh-realities-for-any.htmlbrandingdigital marketingsocial medianoreply@blogger.com (Vivek Kuriyal)Fri, 30 Sep 2011 00:38:22 PDTtag:blogger.com,1999:blog-2273746899291435370.post-7584805546147515138When you are getting started in social media it is important to think carefully about what you as a business are looking to achieve and drive your activities from this, from a business-led social media strategy. Jumping straight to tools and hoping they will work for you often causes problems.A second consideration should be what is possible with different tools and how you can use them in a way 2011-09-30T00:38:22.453-07:000http://vivekkuriyal.blogspot.com/2011/05/b2b-lead-generation-and-marketing.htmlmarketing automationlead generationdigital marketingnoreply@blogger.com (Vivek Kuriyal)Thu, 29 Sep 2011 23:52:41 PDTtag:blogger.com,1999:blog-2273746899291435370.post-2899989358925149169Today a lot of B2B companies are opting for marketing automation solutions. Makes good business sense, why lose out on those possible sales opportunities when you are doing everything possible to drive traffic to your website. But there is a serious problem, with the perception that is associated with using a marketing automation solution. For some reason, marketing automation on most occasions 2011-09-29T23:52:41.245-07:000http://vivekkuriyal.blogspot.com/2010/10/social-media-roi.htmlsocial media roisocial media lessonfacebooktwittercorporate marketingyoutubenoreply@blogger.com (Vivek Kuriyal)Fri, 15 Oct 2010 20:39:25 PDTtag:blogger.com,1999:blog-2273746899291435370.post-8906706347303382093So what? if,"People are talking about your brand""You have a dashboard which shows pretty red, yellow, and green graphs""You've just paid a celebrity to tweet about You"  Do any of these things drive sales for the brand? Maybe. Maybe not. Most likely there is simply no way to tell. This is because there isn't a metric or a series of metrics which can directly and accurately correlate social media2010-10-15T20:39:25.002-07:002http://vivekkuriyal.blogspot.com/2010/03/nestles-facebook-page-how-company-can.htmlsocial mediafacebook pagenestlenoreply@blogger.com (Vivek Kuriyal)Fri, 19 Mar 2010 11:52:32 PDTtag:blogger.com,1999:blog-2273746899291435370.post-85626101352859137Like the Force, Facebook can be a powerful ally — but beware the Dark Side. This is a tale of how a big company can land itself in a PR nightmare in a matter of minutes, all thanks to the power of social media. About 10 hours ago, Chocolate-maker Nestle posted a seemingly innocent request on its Facebook page: "Nestle fans, don’t use an altered version of the company’s logo as your profile pic, 2010-03-19T11:52:32.921-07:000http://vivekkuriyal.blogspot.com/2010/03/short-documentary-on-google.htmldocumentaryGooglenoreply@blogger.com (Vivek Kuriyal)Wed, 10 Mar 2010 00:10:30 PSTtag:blogger.com,1999:blog-2273746899291435370.post-2444917491842020023We think of Google as a search engine but they are an advertising company. This short documentary on Google will give you a good idea of what Google is trying to do and how the different pieces fit together. . "They want to own the cables that deliver the Internet and also the electricity to power them."Not every number or statistic that you see in the movie may be true but it is still a good 2010-03-10T00:10:30.409-08:000http://vivekkuriyal.blogspot.com/2010/01/golden-rules-of-social-media-in-2010.htmlsocial media golden rule 2010social media engagementsocial media lessonsocial medianoreply@blogger.com (Vivek Kuriyal)Sat, 09 Jan 2010 07:10:37 PSTtag:blogger.com,1999:blog-2273746899291435370.post-5879393319235252544As 2010 opens its doors, I wanted to take a look at my "Golden Rules of Social Media" to see if I could consolidate those rules into 3 or 4 actions we can take to work better in social media in the coming year. So, here is how I'd consolidated those rules to the fundamental ideas about how we should be using social media tools and platforms in 2010: Listen. The best way to start your 2010-01-09T07:10:37.083-08:002http://vivekkuriyal.blogspot.com/2009/12/death-of-salesman-tiger-woods.htmlbrandingtiger woodssocial media brandingnoreply@blogger.com (Vivek Kuriyal)Sat, 12 Dec 2009 03:14:06 PSTtag:blogger.com,1999:blog-2273746899291435370.post-4788689282784478051Oh Tiger, what are you doing, man?Tiger makes $100 million or more per year from endorsements - more the result of his personal brand than his golf swing. His brand transcends the sport. He is the Natural, and he gives youth to a sport that skews old in its demos. His squeaky clean image made him a no-brainer for marketers and ad agencies.None of this really changed when he smashed his car 2009-12-12T03:14:06.577-08:001http://vivekkuriyal.blogspot.com/2009/10/twitter-sms-arrives-in-india-via-airtel.htmlairtelsocial mediatwittertwitter on mobilenoreply@blogger.com (Vivek Kuriyal)Sat, 24 Oct 2009 08:46:45 PDTtag:blogger.com,1999:blog-2273746899291435370.post-6730692351889180935If you are in India and an Airtel customer, the good news is that you can now send updates to your Twitter account from the mobile phone itself via SMS.If you are not using an Airtel connection, there’s no reason to worry as the Twitter-Airtel deal is not exclusive and will probably end after a month. Here’s the official word:"Twitter will be available in India on SMS only on the Airtel network. 2009-10-24T08:46:45.693-07:000http://vivekkuriyal.blogspot.com/2009/07/social-media-measurement.htmlsocial media analyticsnoreply@blogger.com (Vivek Kuriyal)Mon, 20 Jul 2009 09:49:44 PDTtag:blogger.com,1999:blog-2273746899291435370.post-5674474161169828131Simply put, Social media refers to all the conversation and engagement that happen on networks and sites like facebook, myspace, twitter, blogspehere, youtube, flickle, messageboard, forums etc... Since these conversations can have a big impact on your brand it becomes critical for a marketer to understand what people are talking about their brand/products etc. so that they can take appropriate 2009-07-20T09:49:44.716-07:001http://vivekkuriyal.blogspot.com/2009/06/google-wave-new-communication-plateform.htmlGoogle updateGoogle i/oGoogle waveHtml 5.0noreply@blogger.com (Vivek Kuriyal)Sun, 21 Jun 2009 07:58:22 PDTtag:blogger.com,1999:blog-2273746899291435370.post-498383416562856501Recently Google I/O keynote highlighted the power of HTML 5.0 to match functionality long experienced in desktop applications & announced an HTML 5.0 based application - still very much in the early stages of development - that represents a profound advance in the state of the art.Lars and Jens (the original creators of Google Maps) took the stage to unveil their latest project, Google Wave. It's2009-06-21T07:58:22.152-07:003http://vivekkuriyal.blogspot.com/2009/06/google-algorithm-exposed.htmlgoogle algorithmGoogle updategoogle algoGooglenoreply@blogger.com (Vivek Kuriyal)Mon, 15 Jun 2009 09:45:10 PDTtag:blogger.com,1999:blog-2273746899291435370.post-6518607791005696550The Google Algorithmic manner of ranking and serving relevant online and indexed documents to specific Google queries has been a mystery to many over the past decade, with search marketers and mathematicians working to expose the way Google ranks sites.Here we look at two disciplines of figuring out the workings behind Google, and two concise calculations.1. The Mathematical Interpretation of the2009-06-15T09:45:10.606-07:001http://vivekkuriyal.blogspot.com/2009/03/googles-brandy-update.htmlGoogle updategoogle algoGoogle brandi updatenoreply@blogger.com (Vivek Kuriyal)Sun, 15 Mar 2009 08:00:56 PDTtag:blogger.com,1999:blog-2273746899291435370.post-2607993012780400885Like many smaller companies who run smaller websites was slightly affected by the Google "Brandy" (funniest name i heared so far) update. This update was pretty much nothing more than an added vote of confidence for larger more popular brands. Almost like a slight shove to the front of the line in the race for the best keyword phrases.Recently Google's Matt Cutts talks about the update and as 2009-03-15T08:00:56.902-07:000http://vivekkuriyal.blogspot.com/2009/03/future-of-online-video.htmlvideo marketingonline videoviral marketingnoreply@blogger.com (Vivek Kuriyal)Mon, 02 Mar 2009 23:56:51 PSTtag:blogger.com,1999:blog-2273746899291435370.post-1513767801292084474The future of Online Video looks bright.There will be a growing number of opportunities of marketers in the online video space as the net and its technology evolves, and that’s really one place we’re headed now, besides the virtual online world.You might have already seen this, but those of you who haven’t, I thought this was REALLY cool. This is a commercial called, “Dove Evolution”, a 75-second2009-03-02T23:56:51.529-08:000http://vivekkuriyal.blogspot.com/2009/01/six-simple-principles-of-viral.htmlviral marketingnoreply@blogger.com (Vivek Kuriyal)Fri, 30 Jan 2009 09:32:44 PSTtag:blogger.com,1999:blog-2273746899291435370.post-6728509470357381461I admit it. The term "viral marketing" is offensive. Call yourself a Viral Marketer and people will take two steps back. I would. "Do they have a vaccine for that yet?" you wonder. A sinister thing, the simple virus is fraught with doom, not quite dead yet not fully alive, it exists in that nether genre somewhere between disaster movies and horror flicks.But you have to admire the virus. He has a2009-01-30T09:32:44.588-08:000http://vivekkuriyal.blogspot.com/2009/01/future-of-search_15.htmlfuture of searchnoreply@blogger.com (Vivek Kuriyal)Thu, 15 Jan 2009 03:32:56 PSTtag:blogger.com,1999:blog-2273746899291435370.post-47328576723856092Try not to think about this Post as a white paper; instead, use it as a jumping-off point for discussion. This post is based on a Vision. It answers questions, but also poses new ones. This kind of dialogue is healthy and valuable as we try to think of Creative ways to improve our Clients' visibility at Search Engines and their overall marketing objectives. - ViVEK KURiYAL.I have been 2009-01-15T03:32:56.592-08:000http://vivekkuriyal.blogspot.com/2008/12/merry-x-mas.htmlx-masmerry christmasnoreply@blogger.com (Vivek Kuriyal)Wed, 24 Dec 2008 21:39:02 PSTtag:blogger.com,1999:blog-2273746899291435370.post-2745204850518793160The Celebration of Christmas is a celebration of God's Presence. It is meant to herald the advent of inner peace and stillness. 2008-12-24T21:39:02.542-08:002http://vivekkuriyal.blogspot.com/2008/12/marketing-metrics-you-need-for.htmlInteractive MarketingMarketing Metricsnoreply@blogger.com (Vivek Kuriyal)Sat, 13 Dec 2008 23:04:53 PSTtag:blogger.com,1999:blog-2273746899291435370.post-7112269131576324431Interactive Marketing becomes an increasingly important channel for interactive marketers, it will be vital to get the metrics right from the start.Marketers today are overwhelmed by the volume of possible metrics available to them and fail to combine metrics to get a holistic understanding of the success of campaigns.To cut through the plethora of metrics available today, interactive marketers 2008-12-13T23:04:53.746-08:00http://vivekkuriyal.blogspot.com/2008/12/what-is-long-tail-and-how-does-it-apply.htmllong tail semlong taillong tail seonoreply@blogger.com (Vivek Kuriyal)Wed, 03 Dec 2008 09:16:01 PSTtag:blogger.com,1999:blog-2273746899291435370.post-7076535619313580332Long Tail is a way to describe niche marketing and the way it works on the Internet.Traditionally records, books, movies, and other items were geared towards creating "hits".Stores could only afford to carry the most popular items because they needed enough people in an area to buy their goods in order to recoup their overhead expenses.The Internet changes that. It allows perople to find less 2008-12-03T09:16:01.850-08:00http://vivekkuriyal.blogspot.com/2008/12/google-sms-channels-threat-or-boon-for.htmlnetcoreGoogle smswebaroosmsgupshupmytodaysms channelnoreply@blogger.com (Vivek Kuriyal)Tue, 02 Dec 2008 02:37:45 PSTtag:blogger.com,1999:blog-2273746899291435370.post-7536408228549548630So Google India launched Google Sms Channels (still in google labs) on 1st of October a product very much like our homegrown Netcore and Webaroo products Mytoday and Smsgupshup. In Short Google Sms Channels allows any one to create an sms group/channel and besides for sending group smses one even add one’s blog feed or any rss feed to it and updates can be sent to the subscribers after they 2008-12-02T02:37:45.153-08:00http://vivekkuriyal.blogspot.com/2008/11/iphone-is-now-1-mobile-advertising.htmlmobile marketingiPhonemobile advertisingnoreply@blogger.com (Vivek Kuriyal)Sat, 29 Nov 2008 02:38:20 PSTtag:blogger.com,1999:blog-2273746899291435370.post-6383593847880366884AdMob, the world's largest mobile advertising marketplace, Wednesday announced that the iPhone is now the #1 mobile advertising device worldwide, displacing the Motorola RAZR. The iPhone experienced strong traffic worldwide to become the #1 device, with 37 percent of requests coming from outside of the US. The iPhone experienced particularly explosive growth across AdMob’s network after the 2008-11-29T02:38:20.690-08:00http://vivekkuriyal.blogspot.com/2008/11/india-online-2008.htmlindia onlineindia 2008noreply@blogger.com (Vivek Kuriyal)Fri, 28 Nov 2008 06:42:05 PSTtag:blogger.com,1999:blog-2273746899291435370.post-6710938649969270589The India Online study helps in understanding the status and net usage behavior and preferences of online Indians. It not only provides the most recent estimates on the Internet user-ship, growth and penetration in India but also gives a highly ‘insightful’ understanding of the current net usage behavior and preferences of various types of online Indians. Online user base touching 50 million in 2008-11-28T06:42:05.286-08:00http://vivekkuriyal.blogspot.com/2008/11/5-ways-to-convert-offline-strategy-to.htmlnoreply@blogger.com (Vivek Kuriyal)Wed, 26 Nov 2008 02:27:22 PSTtag:blogger.com,1999:blog-2273746899291435370.post-7226328711426360793You may tend to look at offline and online marketing differently, building separate strategies and marketing plans for each. This may not be the most efficient way to grow your business. Most goals and strategies that work offline apply online as well (and vice versa). The underlying concepts are the same, but executions differ. Some examples follow.Targeting and DifferentiatingTargeting and 2008-11-26T02:27:22.524-08:00http://vivekkuriyal.blogspot.com/2008/11/goodbye-web20.htmlweb2.0noreply@blogger.com (Vivek Kuriyal)Mon, 24 Nov 2008 22:58:23 PSTtag:blogger.com,1999:blog-2273746899291435370.post-28777940881808591202008-11-24T22:58:23.434-08:00http://vivekkuriyal.blogspot.com/2008/11/what-is-impact-of-searchwiki-on-seo.htmlSearch engineSEOGooglenoreply@blogger.com (Vivek Kuriyal)Wed, 26 Nov 2008 02:27:57 PSTtag:blogger.com,1999:blog-2273746899291435370.post-3412246337238793269With the release of SearchWiki on Thursday, questions are flying around regarding the potential impact that this could have on Search Engine Optimisation (SEO).  The ultimate question being - If users can ultimately control their own results, then could this be the very beginning of the end for SEO? After hearing of the release, and reading the theory here I was initially concerned regarding the 2008-11-26T02:27:57.164-08:00http://vivekkuriyal.blogspot.com/2008/11/where-are-search-engines-most-likely-to.htmlSearch term patternSemantic searchinnovate or dieLink patternnoreply@blogger.com (Vivek Kuriyal)Wed, 26 Nov 2008 02:38:04 PSTtag:blogger.com,1999:blog-2273746899291435370.post-8450050956100329375I though it would be a perfect time to present my own theories on how search engines might be innovating their technologies.QUERY INTENT DETECTIONIt seems that all of the major engines have eschewed disambiguation in favor of attempting to automatically determine the query intent of a user. My guess is that more robust user data and greater analytical and data mining capacity will result in even 2008-11-26T02:38:04.639-08:001nonadult