Voltage New Media https://www.voltagenewmedia.com Shopify Design & Development Victoria Fri, 22 May 2020 16:16:17 +0000 en-US hourly 1 https://www.voltagenewmedia.com/wp-content/uploads/2015/03/cropped-vnm_fav-80x80.png Voltage New Media https://www.voltagenewmedia.com 32 32 Setup Pinterest Conversion Tracking Pixel on Shopify with Enhanced Matching https://www.voltagenewmedia.com/blog/setup-pinterest-conversion-tracking-pixel-on-shopify-with-enhanced-matching/ https://www.voltagenewmedia.com/blog/setup-pinterest-conversion-tracking-pixel-on-shopify-with-enhanced-matching/#comments Thu, 13 Sep 2018 21:33:08 +0000 https://www.voltagenewmedia.com/?p=4140

UPDATE: May 22 2020. Pinterest has finally released a Shopify app for select countries, you can find it here. their own guide on how to setup the Pinterest tracking tag on Shopify. You can view that HERE. Our method below will still work fine, and is just more detailed vs their guide. The method below also includes enhanced matching which the Pinterest guide does not. 

This guide will walk you through how to set up the Pinterest conversion tracking pixel on your Shopify store with or without enhanced matching.

Before you start, you should create a backup of your theme.

Part 1: Install Base Code

The first step is to place your base conversion tag code into your Shopify theme.

1.) Copy your base code, or copy and paste the snippet below

<!-- Pinterest Pixel Base Code -->
  <script type="text/javascript">
    !function(e){if(!window.pintrk){window.pintrk=function(){window.pintrk.queue.push(
      Array.prototype.slice.call(arguments))};var
      n=window.pintrk;n.queue=[],n.version="3.0";var
      t=document.createElement("script");t.async=!0,t.src=e;var
      r=document.getElementsByTagName("script")[0];r.parentNode.insertBefore(t,r)}}("https://s.pinimg.com/ct/core.js");
    pintrk('load', 'YOUR_TAG_ID');
    pintrk('page');
  </script>
  <noscript>
    <img height="1" width="1" style="display:none;" alt="" src="https://ct.pinterest.com/v3/?tid=YOUR_TAG_ID&noscript=1" />
  </noscript>
  <!-- End Pinterest Pixel Base Code -->

Make sure you place your Tag ID in the two spots indicated above with YOUR_TAG_ID.

2.) From your Shopify dashboard navigate to Online Store > Themes and select Actions > Edit Code.

3.) From the left sidebar select the theme.liquid file.

4.) You want to place this code before the closing </head> tag. You should see <head> near the top of the theme, if you click on it, it should highlight it. Scroll down and the closing </head> should be highlighted or search for </head>.

5.) Once you locate the </head> tag paste the code from the last step above it. Make sure you replace YOUR_TAG_ID with your Pinterest Tag ID if you have not already done so.

6.) Save changes by clicking the button in the top right corner.

Note: If you have not already claimed your Shopify store on Pinterest you will have to add the meta tag which looks like this:

<meta name="p:domain_verify" content="29826e892e6f4061bdb45b05871888ec"/>

Part 2: Install Conversion Checkout Code

In this step, we want to collect conversion data from your customer’s purchases. So we will be using dynamic snippets from Shopify to pass the order value, the number of items purchased and currency. Currently, these are the only values that are collected by Pinterest, as well we can optionally setup enhanced matching.

1.) From your Shopify dashboard go to Settings > Checkout and scroll down to Additional Scripts.

2.) Paste the base code from Part 1 above into the Additional Scripts section. Again make sure your tag ID is filled in the two places that have YOUR_TAG_ID. Here it is again in case you need it:

<!-- Pinterest Pixel Base Code -->
<script type="text/javascript">
  !function(e){if(!window.pintrk){window.pintrk=function(){window.pintrk.queue.push(
    Array.prototype.slice.call(arguments))};var
    n=window.pintrk;n.queue=[],n.version="3.0";var
    t=document.createElement("script");t.async=!0,t.src=e;var
    r=document.getElementsByTagName("script")[0];r.parentNode.insertBefore(t,r)}}("https://s.pinimg.com/ct/core.js");
  pintrk('load', 'YOUR_TAG_ID');
  pintrk('page');
</script>
<noscript>
  <img height="1" width="1" style="display:none;" alt="" src="https://ct.pinterest.com/v3/?tid=YOUR_TAG_ID&noscript=1" />
</noscript>
<!-- End Pinterest Pixel Base Code -->

3.) Now we want to add the conversion tracking values. Copy and paste the following code below the end of the base code you just added:

<!-- Pinterest Conversion Code  -->
{% if first_time_accessed %}
<script>
pintrk ('track', 'checkout', {
  'value':'{{ total_price | money_without_currency }}',
  'currency':'{{ shop.currency }}',
  'order_quantity': '{{ item_count }}'
});
</script>
<noscript>
<img height="1" width="1" style="display:none;" alt=""
src="https://ct.pinterest.com/v3/?tid=YOUR_TAG_ID&event=checkout&noscript=1" />
</noscript>
{% endif %}
<!-- End Pinterest Conversion Code  -->

This will track the total value of the purchase, your shop’s currency and order quantity which are the total items purchased on a per order basis. If you do not want Enhanced Matching you are done!

4.) Optional – Enhanced Matching. If you want to enable enhanced matching, we will need to do a small tweak to the base code you placed in the Additional Scripts section. Look for the line of code in the snippet that looks like this pintrk('load', 'YOUR_TAG_ID'); and replace it with pintrk('load', 'YOUR_TAG_ID', { em: '{{ customer.email }}', });

With Enhanced Matching your entire checkout script for Pinterest should look like the following. Feel free to copy this entire snippet and paste it in your Additional Scripts if you want Enhanced Matching. It includes all three of the steps above, just make sure you place in your Pinterest Tag ID in all three places so it can track your conversions from Shopify:

<!-- Pinterest Conversion Code with Enhanced Matching -->
{% if first_time_accessed %}
  <script type="text/javascript">
      !function(e){if(!window.pintrk){window.pintrk=function(){window.pintrk.queue.push(
        Array.prototype.slice.call(arguments))};var
        n=window.pintrk;n.queue=[],n.version="3.0";var
        t=document.createElement("script");t.async=!0,t.src=e;var
        r=document.getElementsByTagName("script")[0];r.parentNode.insertBefore(t,r)}}("https://s.pinimg.com/ct/core.js");
      pintrk('load', 'YOUR_TAG_ID', { em: '{{ customer.email }}', });
      pintrk('page');
    </script>
    <noscript>
      <img height="1" width="1" style="display:none;" alt="" src="https://ct.pinterest.com/v3/?tid=YOUR_TAG_ID&noscript=1" />
    </noscript>
  <script>
  pintrk ('track', 'checkout', {
    'value':'{{ total_price | money_without_currency }}',
    'currency':'{{ shop.currency }}',
    'order_quantity': '{{ item_count }}'
  });
  </script>
  <noscript>
  <img height="1" width="1" style="display:none;" alt=""
  src="https://ct.pinterest.com/v3/?tid=YOUR_TAG_ID&event=checkout&noscript=1" />
  </noscript>
{% endif %}
  <!-- End Pinterest Conversion Code with Enhanced Matching -->

Part 3: Testing

1.) Once you have completed the above, I suggest testing to make sure your Pinterest Pixel is tracking correctly. You will need to use Google Chrome for this step. Install the Pinterest Tag Helper chrome extension.

2.) First, let’s test the base pixel. Navigate to the homepage of your Shopify store, and click the Pinterest tag helper extension in your Chrome toolbar. You should see something like the following that states its working. Note it has detected my base code tag which ensures its working correctly.

3.) Now, let’s test the conversion pixel. We should be gathering the purchase data mentioned above, as well as email for enhanced matching if you used that version of the tracking code. Go to any order from your Shopify dashboard and view the order status page, then click the Pinterest tag helper extension. If everything is working you should see Value, Currency and Order Quantity being passed under the checkout toggle. If you want to test Enhanced matching, copy and paste your customer’s email address in the box and click the Validate button. This is how it should look if everything is working correctly.

That’s it! If you have any questions feel free to comment below. 

Part 4: Optional – Track Add To Cart Actions

If you would like to track add to carts we can do that as well. This is a little more advanced. You can also repeat this process for other events like search, lead etc.

The code we want to pass is the AddToCart Pinterest Pixel event which looks like this:

<script>
  pintrk('track', 'addtocart');
</script>

We want this code to pass the value as well, so our modified version for Shopify is this:

<script>
  pintrk('track', 'addtocart', {
  value: '{{ product.price | money_without_currency }}',
  currency: '{{ shop.currency }}',
  order_quantity: 1, 
  line_items: [
  { 
  product_id: {{product.id}}, 
  product_category: '{{collection.title}}' 
  }
  ]
  });
</script>

We only want this to fire when the add to cart button is clicked on a product page, so in order to control this, we need to add a little jQuery. This is the final code snippet:

<script>
function atcPin(){
  pintrk('track', 'addtocart', {
  value: '{{ product.price | money_without_currency }}',
  currency: '{{ shop.currency }}',
  order_quantity: 1, 
  line_items: [
  { 
  product_id: {{product.id}}, 
  product_category: '{{collection.title}}' 
  }
  ]
  });
}
</script>

1) Go back to edit your theme as described in Part 1. This time browse to your product-template.liquid (this will vary per theme). You want to find your product form, which submits the data when someone adds an item to cart. So search this file for: <form, you should see something that looks like this: <form class="product-form" action="/cart/add" data-productid="{{product.id}} if you do not see these chances are your theme has a product-form.liquid file. If it does it will be in this file.

2) Within your product form look for your add to cart button, and after the button class insert onclick="atcPin()" then at the very bottom of the file (either product-template.liquid or product-form.liquid) add the code from above:

<script>
function atcPin(){
  pintrk('track', 'addtocart', {
  value: '{{ product.price | money_without_currency }}',
  currency: '{{ shop.currency }}',
  order_quantity: 1, 
  line_items: [
  { 
  product_id: {{product.id}}, 
  product_category: '{{collection.title}}' 
  }
  ]
  });
}
</script>

3) The final outcome should look something like this:

Again you should be able to test this with the Pinterest Tag Helper when you add an item to your cart the number should increase. If you are using a cart drawer or modal you will have the chance to look and inspect the add to cart action. Important: Keep in mind this will only track the add to cart action and product price, not how many items are added to the cart. Meaning if someone adds a quantity of 2, the value passed will be the price of 1 item. If you do not want the value to be past and possibly skewing your results I suggest removing the value line in the above code.

Stuck? If you would like Voltage to set up your Pinterest Conversion Tracking Pixel for you, please contact us for more information.

Looking for help with your Shopify store?

We offer full Shopify services from design & development to marketing and website audits. Contact us today.

GET STARTED

The post Setup Pinterest Conversion Tracking Pixel on Shopify with Enhanced Matching first appeared on Voltage New Media.]]> https://www.voltagenewmedia.com/blog/setup-pinterest-conversion-tracking-pixel-on-shopify-with-enhanced-matching/feed/ 17 You’ve launched your Shopify store, now what? https://www.voltagenewmedia.com/blog/youve-launched-your-shopify-store-now-what/ https://www.voltagenewmedia.com/blog/youve-launched-your-shopify-store-now-what/#respond Fri, 13 Jul 2018 20:34:28 +0000 https://www.voltagenewmedia.com/?p=3956

First off, congratulations on launching your store and welcome to the wonderful world of Shopify! We often see people asking questions such as “I launched my store and I haven’t received a single sale” or “how do I get traffic to my store?”

The question we always ask is “What are doing to promote your store?”. Back in the day, when competition for a particular product was few and far between, often potential customers would stumble upon your website. Nowadays with everyone and anyone selling products, competition is at an all-time high and it is imperative to market and promote your store.

Our top 4 ways to promote your Shopify store are SEO, Facebook & Instagram Ads, Email Marketing and Social Media & Influencers.

In a highly competitive market, how does your store stand out? How do you start getting sales? We specialize working with boutiques (bou·tique – a business that serves a sophisticated or specialized clientele) and we’re going to share our expertise & how we have helped these companies grow by driving traffic to their store leading to sales.

 

Using SEO on your Shopify Store

shopify-seo-product-meta

SEO, otherwise known as Search Engine Optimization, is important and useful if used properly. To get started make sure you fill out all your meta information and name your images for example; full_length_red_dress.jpg instead of img342.jpg and use the alt tag “Full Length Red Dress – Store Name”. You can read our last blog post here for more details on SEO.

 

Facebook & Instagram Ads

facebook-retargeting-shopify

We’ve had a number of clients use our advertising services for Facebook and Instagram to build sales and traffic to their website and have been very successful! Even with a limited budget of $5-20 a day you can start running some ads driving targeted traffic to your store.

Before you start spending money on ads, make sure Google Analytics and your Facebook Pixel and Catalog are setup correctly. We recommend using Flexify for the product feed which will power your Facebook catalog. If your pixel and catalog are not setup, you are missing out on collecting extremely valuable data. The process can be a little daunting, so if you are having troubles feel free to contact us, we offer a package to setup your pixel, catalog and get your basic ads up and running.

We often see many people making the mistake of “boosting posts” and expecting sales as a result. Boosting a post on your timeline, or promoting a post on Instagram through the app is for engagement, and you can’t expect sales from doing so. You might see other brands boosting posts and the reason behind this is for engagement which has its own purpose. Facebook’s algorithm is smart…really smart, so choose the right objective and let Facebook do its job.

Incase you are new to paid advertising with Instagram and Facebook, your Instagrams ads are set up through the Facebook Ads Manager. When you create an ad in Facebook you can choose to have it display on Instagram as well. We always choose to run ads on both, just make sure your Instagram account is connected to your Facebook Business Manager.

The two ad types we suggest for every store are lookalike and retargeting conversion ads.

  • Lookalike audiences perform best once you’ve had your Facebook pixel ‘seasoned’ (once it has had time to collect sufficient data across all events). If your at this stage we suggest experimenting with lookalike audiences within conversion campaigns. If you have a new store, or a store with little traffic (under 50 purchases) we suggest creating conversion ads based on your own targeted audiences. Try starting with ViewContent or AddToCart as the conversion event (depending on your traffic) and working your way up to the Purchase event.
  • Retargeting Ads. Once your store is generating a decent amount of traffic and you are getting 10+ cart abandonments a day (ideally 50+) you can start retargeting ads. Remember adding some sort of incentive such as a discount, free shipping, free gift etc This will help sway these customers back to your store to complete their purchase. For retargeting, there are also great apps such as Shoelace. If you don’t have the time to fully learn and understand Facebook ads it’s probably best to leave it to someone who does.
  • Always split test. I often see people running ads that are all over the place, no consistency. They try new audiences or new creative on the fly each time they create an ad. You should ALWAYS split test your ads. If your running a conversion ad, create two campaigns with different audiences, from there choose the winner then try split testing creative such as video vs single image vs carousel. Slowly bump up your daily spend your winning ads (scaling). I suggest focusing on testing audiences first, then moving onto fine tuning the creative.

Tip: Did you know you can now go to any Facebook page and view their ads? Simply go to https://facebook.com/the-page-name/ads

 

Email Marketing

pixel-pop-opt-in-shopify

Getting potential customers to sign up for your newsletter is important, this is how you can reach out to them with promotions, information and new product announcements. Keep in mind, you can create different lists for different customers such as potential customers vs past purchasers.

  • Don’t spam visitors with opt-ins! We suggest using a mobile-friendly and ‘smart’ app to control pop-ups such as Pixel Pop.
  • In our opinion, we suggest not to devalue your business by offering 10% off to sign up for your newsletter. Instead try offering value, such as “Get beauty tips every month and be automatically entered into our monthly giveaway.” As soon as you offer that 10% off your pretty much saying your products are overpriced by 10%. Another option is offering a gift with purchase or buy X get Y. This way you are not devaluing your products right away to your customers. Offering a discount should be left to retargeting, either via email marketing or retargeting ads. Keep in mind this is not the case for all stores, but its something to think about.
  • Brand your emails. Your emails should match your overall brand and be consistent. Make one master template (at the very least a header/footer) and duplicate or build from it each time you create a newsletter. We recommend using Mailchimp with its easy UX and integration with Shopify. Klaviyo is another great option if you want more complex email marketing campaigns.
  • Think about creative ways to get your potential customers to read your emails. If all your doing is sending the same email over and over chances are they will unsubscribe. One of our favourite newsletters is from Hari Mari (example #1, example #2) It’s eye-catching, colourful and easy to read, as well in each email they include some curated content from around the web.
  • To learn more about email marketing and funnels we suggest checking out the Shopify Traffic Academy Facebook group.

 

Using Social Media & Influencers

social-media-influencers-shopify

We have worked with some brands who have done an incredible job building a strong and loyal following on Facebook & Instagram. You have to understand your audience to learn which of these two tools will be your best bet, but generally, we lean towards Instagram for organic reach. Post, post, and post some more. Learn and use hashtags. It might take a year to build up a strong following, but it’s worth it. Don’t pay for follows, or likes as tempting as it sounds this will do more harm than good. You would be surprised at how using social media will lead to sales, maybe even your first sale…best of all it’s free.

  • Keep your stream consistent and on brand.
  • Always tag your products on Facebook & Instagram.
  • Try some giveaways on your own or a ‘loop’ giveaway with other businesses that compliment your brand/products
  • If you have a hard time coming up with content, make special days. Featured Product Mondays, Inspirational Quote Tuesdays, Freebie Fridays etc. You can use free tools like UMUM to schedule your Instagram posts or a more advanced tool such as Buffer.
  • Keep in mind you want to get as much engagement as possible, so asking questions or making statements is a good way to get people to interact. An example for the Fashion niche would be posting two dresses and asking people which they like best…red vs black. If your selling skincare, post a skin care tip and ask people to share their favourite morning skincare routine etc.
  • Influencers on social media are incredibly powerful, they have a strong following and their fans trust them for information and advice on products. Follow and interact with people who you feel could be a great fit for your brand, eventually, reach out to them to see if they’d be willing to help promote your product. We suggest finding influencers yourself vs a 3rd party platform. Here is a great video talking about leveraging influencers.

 

In Conclusion

Thankfully there are many free tools & resources to help promote your business. We know this can be overwhelming but you should do your best to utilize these tools. Without promoting your business you can’t expect to get sales. Reach out to influencers, get your email list populated and start running some Facebook ads. If you’re struggling for your first sale, maybe the reason is not your promoting…but the website itself. Maybe it is hard to navigate or isn’t visually appealing to the consumer. There are plenty of places out there to seek advice such as Shopify Entrepreneurs. Post your website and some information about where you’re at and the community will help with suggestions. If you have any comments or questions, please reach out to us as well, we are here to help our Shopify community!

Looking for help with your Shopify store?

We offer full Shopify services from design & development to marketing and website audits. Contact us today.

GET STARTED

The post You’ve launched your Shopify store, now what? first appeared on Voltage New Media.]]> https://www.voltagenewmedia.com/blog/youve-launched-your-shopify-store-now-what/feed/ 0 Top 10 Mistakes to Avoid on your Shopify eCommerce Website https://www.voltagenewmedia.com/blog/top-10-shopify-mistakes-to-avoid/ https://www.voltagenewmedia.com/blog/top-10-shopify-mistakes-to-avoid/#comments Wed, 08 Feb 2017 22:20:37 +0000 https://voltagenewmedia.ca/testserver/voltagenew/?p=3157

Updated: Oct 20, 2017

Working on Shopify stores on a daily basis there are a few things I always see time and time again. I wanted to write a blog post about the top mistakes I see people making or solutions they are not utilizing on their Shopify stores. Most of these are simple, quick fixes that won’t cost you a penny. If you have any questions or comments please feel free to leave a reply at the bottom of this post.

 

#10 – Not Adding a Facebook Pixel & Matching Product Catalog Feed

shopify-facebook-pixel-install

Adding a Facebook pixel to your store is a must. Lots of people figure they will do it once they start ads, but doing it right away will benefit you in the long run by having data already collected for when you want to run Facebook ads. In order to do so, you need to have a Facebook page and ad account, setup through the Facebook Business Manager. Once you have an ad account you can create a pixel, and copy and paste this into Online Store > Preferences.

Shopify guide on Facebook Pixel Setup.

Another thing I see all the time is a missing product catalog. If your pixel and catalogue are not setup together you are missing out on collecting extremely valuable data and the ability to retarget customers the exact products they viewed via Facebook and Instagram. Not only that, you will not be able to tag products on Instagram without it. So make sure you have your facebook catalog setup! We recommend using the free app Flexify for the product feed which will power your Facebook catalog.  They also have a great guide on setting it up. You will need to be set up on the Facebook Business Manager and can create your catalog there, also make sure you associate it with the Facebook pixel you set up previously and installed on your store. Once you have it all setup you can test it with the Facebook Pixel Helper chrome extension.

 

#9 – Incorrectly setting up Google Analytics

shopify-google-analytics

Having google analytics setup is a must some people toss in a google analytics code, but do not enable it for enhanced e-commerce. Doing so will collect sales info and more data for your Shopify store which will help you determine any issues or where you’re having a disconnect with your customers. Shopify has a great guide, make sure you follow all 4 steps under the Google Analytics heading on the left menu including setting up goals and enhanced ecommerce.

Shopify Guide on Analytics Setup.

 

#8 – Leaving meta info for your homepage blank

shopify-homepage-seo-meta

I often see the meta section empty on Shopify stores. This is filled in under Online Store > Preferences. The homepage title is the most important factor for SEO, make sure it’s well written. The description is also extremely important as this is what will show up on a google/web search.

Read some basic SEO tips.

 

#7 – Not manually ordering products

sort-product-collections-manually-shopify

Did you know you can manually order your products in Shopify by creating a collection, then ordering your products in whatever order you want them to display? Even for your default collections/all collection which is created by default. In order to override this by creating a collection called “All” then under Conditions select “Automatically select products based on conditions”, under Products must match select “any condition”, and lastly select “product price” – “is greater than” – “$0” this will create a smart collection for any product over $0.00 (ie: all products). You can change that value if you wish. Click Save collection. You will now see your products all added into this new collection, select Sort “Manually” and drag your products in the order you wish. This works on all collections, but I just outlined how to re-arrange your default shop all page (collections/all) collection.

 

#6 – Having newsletter subscriptions going nowhere

mailchimp-for-shopify-newsletter

I see forms all the time that are not doing a thing. There is no point in having a form if you’re not collecting the data. Most themes come with a newsletter signup feature. Older themes will have a spot to insert your subscriber list url that you get from mailchimp. But since all new themes are running on Sections they got rid of that feature, so now to get your subscribers over to mailchimp simply install the free mailchimp app from the Shopify app store and sync it with your mailchimp account and follow the steps. Other email platforms such as Klaviyo will have their own sync apps as well. Connecting with mailchimp will also import other smart lists such as customers. Make sure to create separate lists ideally for each type of customer, such as opt-in, or customers so you can target them specifically in the future.

 

#5 – Not optimizing images for web

optimize-images-for-shopify

Shopify does a great job at optimizing themes to load as fast as possible. The biggest issue with page load speed is image sizing, always resize AND compress your images before adding them to your store. You can resize photos in any photo editing program and I suggest using ImageOptim (Mac/OSX App – Free) or TinyPng (Online Free Web App) to compress images for web. You can also use various apps in the Shopify app store to compress your images, just go to the Shopify app store and search “compress images” most cost between $0.01 – $0.05 per image.

 

#4 – Ignoring Mobile

mobile-first-theme-shopify

Most stores get 60% mobile vs 40% desktop traffic. If your running Facebook ads mobile traffic can reach up to 80+%! So when setting up and designing your store, always start off by viewing the experience on mobile then make the transition to desktop. I suggest always working on a “mobile first” experience when building your website. I see so many beautiful stores on desktop, but when you view on mobile the experience or even layout gets completely ruined. Try to keep padding and extra space to a minimum and use features such as swipeable product images and reduce any excess content and imagery that is not imperative for the shopping experience.

 

#3 – Not utilizing Shopify payment methods

shopify-payments

The more the merrier when talking about payment methods. Look at setting up credit-card and PayPal as an absolute minimum for your store. I suggest to also setup apple pay, and payments by Amazon. Giving your customers the option to use their favorite payment platform ensures confidence and can increase conversions on your store. If you’re worried about the additional 2% cost by Shopify, work it into your pricing.

 

#2 – Having high shipping costs

No one likes paying for shipping. Always have free shipping over $x as an incentive for your customer to add a few more items to their cart. If your products are very expensive to ship, work them into your product cost to reduce the shipping cost. Shipping should never be more than 15-20% of the cost of your product. Ideally set a flat rate shipping of $10 or less, as this is a number people are comfortable spending. If it means increasing your product price, then generally you will find conversions will increase even with a more expensive product because of the lower shipping costs.

 

#1 – Leaving meta tags/SEO to default settings

shopify-seo-product-meta

Every product, page, collection and blog post has a spot to insert manual meta tags for SEO. This is important and you should be doing it, I feel only one out of every ten people actually utilize this. When editing a product, page, collection or post scroll to the bottom of your page and you will see an area to edit the meta info by clicking on the “Edit website SEO” text. By default, it will use the title and first 160 characters from your product, page, collection or post. Optimize this for best SEO results and for better user experience. It’s OK using a sentence or two from your product description but make sure it’s readable and makes sense without exceeding the character limit.

Read some basic SEO tips.

 

Bonus Tip – Use your free Shopify Design Credits

If you’re using the Shopify Basic plan or above, did you know that Shopify offers a free 60 minute block of time for theme customizations or design edits? Most people don’t. Just contact them via chat or email and inquire about this and send what you need them to do and they will look after it.

Looking for help with your Shopify store?

We offer full shopify and woocommerce services from design & development to marketing and website audits. Contact us today.

GET STARTED

The post Top 10 Mistakes to Avoid on your Shopify eCommerce Website first appeared on Voltage New Media.]]> https://www.voltagenewmedia.com/blog/top-10-shopify-mistakes-to-avoid/feed/ 11 Our Top 10 Mac/OSX Apps for Designers & Freelancers in 2017 https://www.voltagenewmedia.com/blog/our-top-10-macosx-apps-for-designers/ https://www.voltagenewmedia.com/blog/our-top-10-macosx-apps-for-designers/#respond Mon, 06 Feb 2017 22:47:46 +0000 https://voltagenewmedia.ca/testserver/voltagenew/?p=3132 I’ve been using a Mac for about 10 years now, and over the years have found some apps I can’t live without. These apps mostly relate to those doing design or development work but I feel they could benefit any OSX user. I use all of these on a daily basis, most of these are…

The post Our Top 10 Mac/OSX Apps for Designers & Freelancers in 2017 first appeared on Voltage New Media.]]> I’ve been using a Mac for about 10 years now, and over the years have found some apps I can’t live without. These apps mostly relate to those doing design or development work but I feel they could benefit any OSX user. I use all of these on a daily basis, most of these are free, and the ones that are paid are well worth it.


#10 – Google Drive – Free

It seems these days most designers and developers use google business apps. If you do, having the Google Drive app is a great way to keep all your files secure and backed up. This also allows you to easily access your files from anywhere. We all know about google drive, but not everyone knows there is a desktop app that works just like dropbox.

Download it here.


#9 – ImageOptim – Free

If your working for the web, compressing images is huge. I find ImageOptim is the best image compression app out there, it works great for .PNG and .JPG files. I have tried a few others, that do various things but when testing ImageOptim still does the best job of reducing file size without ruining image quality.

Download it here.


#8 – Get Plain Text – Free

If you’re like me, you copy and paste a lot. Don’t you hate it when you copy text from an email, or website and when you paste it all the formatting comes with it? This simple tool clears all formatting from your clipboard. So when you copy, you can click a button and then paste it all as perfectly formatted plain text.

Download it here.


#7 – Clipmenu – Free

This is probably one of my favorites, and relates to the above app (get plain text). When doing web development edits I find I am copying and pasting a lot, color codes, snippets, etc. This app allows you to keep multiple copies to your clipboard and you can select which you want to paste. Super useful tool. As you can just copy, copy, copy, paste, paste, paste away.

Download it here.


#6 – Little Ipsum – Free

Good for when doing design work, you can select how many characters, sentences, or paragraphs of Lipsum you want to copy to your clipboard. Faster and easier than going to lipsum.com or using photoshop or sketch addons.

Download it here.


#5 – Better Touch Tool – Free to $2.99

I’ll admit, I do not use this to its full capacity, I mainly use it for just splitting my screen. When you are dealing with a bunch of windows, you can just drag a window to the side of your screen and it will perfectly split your screen in 1/2, or 1/4s etc. It does a whole bunch of other stuff too but haven’t fully explored it.

Download it here.


#4 – f.lux – Free

Sometimes we work late, and when we do our eyes can get tired pretty quickly and when it’s time to head to bed we can’t sleep. This is due to all the blue light coming from our mac and the strain on your eyes during the night. Flux is an app that automatically adapts to the time of the day, adjusting the color temperature of your screen from the standard bright blue to a warm tone at night, taking the strain off your eyes.

Download it here.


#3 – Recordit – Free

I find myself sharing screen captures and recordings often. I have tried all sorts of tools and apps but Recordit is the perfect screen capture tool for your mac. It’s lightweight and sits in your toolbar. It also has the ability to convert a recording to an animated gif, so you can insert a screen capture right in an email.

Download it here.


#2 – Rightfont – $49.95

As designers, we can have hundreds or thousands of fonts on our mac. Having all your fonts enabled slows down your mac a lot. Using a font manager solves this problem, it’s also a handy and visual way to browse through all your fonts. I have tried a few and found rightfont to be the best. I love the type preview feature, so when trying to find that perfect font for a project you can type in a few words and get instant previews of what it will look like in all your fonts. It also has favorites which are handy as we all have some fonts we love. But the reason you’re getting this app is to have fonts disabled and only enable the ones your using/need. If you open a document in an Adobe program, for instance, rightfont will notify you to enable the required fonts and will automatically do so.

Download it here.


#1 – Boom 2 – Free to $12.99

I listen to music all day while I work on my iMac. The iMac speakers really are not that good at all, but I hate clutter and don’t want to spend money on some external speakers. Boom 2 is an equalizer app, made for macs. It’s amazing what the difference this app can make. The depth of sound is increased, the lows are much stronger and all around clarity of the music this app produces is incredible. This app is well worth it, even with headphones it can make a big difference. I’m sure even if you have external speakers it will make a major improvement over your listing experience.

Download it here.


Bonus – Tyme 2 – Free to $5.99

This one is worth adding the 11th item to the list and probably my most important app. Tracking Time is very important when doing work. Making sure you have an accurate log of all your tasks is key, not only for invoicing but for future budgeting and estimating. I have tried almost every app out there for time & task logging. Tyme is by far the best I have found. You can log time easily for each project or client, and every time you end your timer you can add a note. If you forget to shut it off like I do, it stops recording after 5 minutes of idle (adjustable) time. Get this one now, you will be glad you did.

Download it here.

Have any suggestions to add to the list? Feel free to comment below. We are recognized as a top E-Commerce Design & Development Company on DesignRush

The post Our Top 10 Mac/OSX Apps for Designers & Freelancers in 2017 first appeared on Voltage New Media.]]> https://www.voltagenewmedia.com/blog/our-top-10-macosx-apps-for-designers/feed/ 0 Shopify vs WooCommerce https://www.voltagenewmedia.com/blog/shopify-vs-woocommerce/ https://www.voltagenewmedia.com/blog/shopify-vs-woocommerce/#comments Sat, 21 Jan 2017 04:21:33 +0000 http://north.fuelthemes.net/?p=1646

Updated: July 1st, 2018
If you’re looking at starting an online store, two of the most widely used choices are Shopify and WooCommerce. These are also my two most recommended choices. I used to use both of these on a regular basis, both are great in their own ways, but one is my favourite by far. I will try not to be biased and will outline what I like about each platform and hopefully, this will help you decide what route to go with your new eCommerce store. I could go on and on about in-depth features of both, but I attempted to keep this short and brief as possible to help you decide which route you might want to go.

What is Shopify?

Shopify is an all in one e-commerce solution to quickly get your store up and running. Shopify is a Canadian company, that started back in 2006 but did not become popular or widely used until 2014. Shopify allows users to easily add products, set prices and variations, add photos and start selling with their built-in payment system which supports Apple Pay, Google Pay, Amazon Payments etc right out of the box. They also have a Facebook sales channel and integrate with the Facebook pixel natively, Shopify also supports product tagging on Instagram. Shopify works on a monthly paid plan service. They offer 24/7 online live chat support and have many integrations across the web with other platforms.

shopify

Shopify Pros

  • Shopify is simple and easy to use
  • Shopify works out of the box with no technical configurations needed
  • 24/7 Support
  • Very reliable and secure payment gateway (credit card processing) with one click Amazon Pay, Apple Pay, Google Pay and Paypal options
  • Very reliable and fast website hosting
  • Nice reporting, tracking and many great marketing apps that work great and easy to setup
  • Connects nicely with social media and Facebook to run Facebook Ads including automatic Facebook pixel integration
  • Instagram product tagging
  • Pinterest Integration
  • Amazon Integration
  • Has a POS sales channel
  • No worries about updating and breaking your site, its not necessary with Shopify
  • Shopify runs a great blog with lots of information from customizing your store, to getting sales and driving traffic. There is a wealth of information and groups on Facebook out there to help you with Shopify.
  • The app store is massive, with apps your Shopify store can become extremely powerful, and its that’s not enough there is Shopify Plus that brings it to a whole new level.
  • Ability to add on a Wholesale Channel.

Shopify Cons

  • The monthly cost and cost of apps can add up.
  • Inflexibility ‘out of the box’ when it comes to custom layouts within pages and blogs.
  • Complex stores will require some custom development or apps which can add up.
  • Apps are a monthly fee, most start around the $10/mo but go up to $50+ a month.

Shopify Summary

What I love most about Shopify is…everything, but in reality, it’s the fact it just works very well. I have yet to have any major issues with setting up third-party apps with Shopify, website speed is very fast, payment processing and checkout are smooth and easy for your customers. Our clients that use Shopify find it very easy to add products, put in variations, sales, photos, shipping costs etc. If you plan on having your online store as your focus Shopify is what I would recommend. The built-in feature for advertising & selling on facebook (and now Instagram) works great and is simple. But adding on a bunch of third-party apps can start adding up in cost as you pay for them all monthly. The nice thing is most offer a 7-30 day trial, and have nice reporting so you can actually see how much that app is returning in terms of additional sales to see if its worthwhile before committing. As well if you have a developer lots of the functionality of apps can be built right in your theme. If you are running a successful store, the cost of the apps will not be an issue as the ROI will (generally) greatly outweigh the costs.

What is WooCommerce?

WooCommerce is a “plugin” (extension) for WordPress which allows you to turn your wordpress site into a full-fledged eCommerce store. Both WordPress and WooCommerce are open source. This allows thousands of developers around to world to build on and improve WooCommerce. There is no monthly fee, no purchase fee, it is 100% free. WordPress is the most widely used website platform in the world, which is also free. But before you base your choice on the fact its free there are other aspects to consider I’ll outline below.

woocommerce

WooCommerce Pros

  • It’s free, and open source (but see below under cons)
  • There are many free extensions/plugins for woocommerce
  • It’s very flexible
  • It has the power of WordPress behind it
  • Page layouts are very flexible
  • Thousands of paid add-ons that you purchase upfront with no monthly fee
  • Easy to create multiple categories, sub-categories and sub-sub-categories
  • If you want some sort of feature for your store, chances are there is a plugin for it, you can make very complex stores with it

WooCommerce Cons

  • It’s not really FREE…you have to pay for hosting and an SSL certificate and setup annually. As well you have to setup a payment gateway for credit card payments if you do not want to use paypal.
    • For hosting equivalent to shopify, you would spend about $15-25/mo, SSL setup and certificate can cost around $65 a year.
  • Learning curve is more difficult than shopify.
  • Things can sometimes *often* break if you’re not super careful.
  • There can be incompatibilities between wordpress, woocommerce, themes and plugins.
  • There is no real live support, there is a team at woocommerce that can help support you, but support times can be very slow, your best bet is to post and ask for help in the any facebook groups dedicated to woocommerce users. This and google are your best bets for finding support.
  • Many people end up adding on A LOT of plugins, which can really slow down the loading speed of your site and can possibly cause headaches down the road. So think about what you really need before adding plugins. There are many badly developed plugins out there that can also cause security issues.

WooCommerce Summary

What I love about WooCommerce is its flexible and uses WordPress. Your pages can be very feature and media rich. But on the other hand, you have to deal with four pieces, WooCommerce, WordPress, your Theme and Plugins which are generally all built by different developers. When wordpress gets an update, woocommerce generally releases an update, the theme authors will release updates and same goes for the plugin developers. But you can’t just jump the gun and update one and not the other as it could break things, you should always make sure your theme is compatible with the latest version of WooCommerce before updating, same goes for plugins. Nowadays it’s rare that your site will break during updates, they have gotten that down pretty good so don’t let this completely drive you away from WooCommerce. One thing I do recommend with woocommerce (well really any route you decide to go, but more so woocommerce) is to have a developer that knows woocommerce well that you trust and can work with from time to time. Its best to hire someone to look after the updates, fix little problems and add in customizations that you might want.

How much will they actually cost?

I’m going to break down the most basic and typical costs of getting both up and running with similar features as possible and my most recommended apps/extensions that I feel every store should have. Prices are in USD.

Shopify

  • Basic Account: $29/mo
  • Shopify Premium Theme: $140 (Pipeline Theme – My Favourite)
  • Conversio App: Free – $19/mo – Looks great and works well for upsells, the premium version has cart abandonment and reviews. (link)
  • Additional App Cost (average): $10/mo (link)

Total = $160 up front + $39-59+ per month.

WooCommerce

  • Hosting $15/mo (a small orange VPS)
  • WooCommerce Premium Theme $60 (Aurum Theme)
  • SSL Setup $60/year ($5/mo)
  • Stripe Payment Gateway $20 (link)
  • Email customizer $23 (link)
  • Cart Abandonment Protector $29 (link)
  • Table Rate Shipping $22 (link)
  • A developer to help you from time to time $xxxx+ a month (suggested)

Total = $154 up front + $20 per month.
Dont forget: Developer costs every few months to run updates and fix any issues. This could be as little as 1 hour ($95) up to 5 hours ($475) if major problems occur.

Conclusion – Which route would I go?

That’s a very hard question. I always say this..if the most important aspect of your website is your store, and you’re in this for the long run then I’d go with Shopify…no question. Shopify is an e-commerce powerhouse and is becoming better and more powerful as time goes on. There are so many great apps and features focused on conversions and selling your product. The blog and custom page layouts (via sections) are becoming more flexible and you can always hire a developer (such as us!) to customize it to your liking and requirements.

If you want to have lots of great content, a nice blog and/or a content-driven website then I suggest going with WooCommerce as you have more control over content based pages and its content side and CMS is very expandable.

ps: Be sure to factor in a budget for generating sales and traffic via ADs no matter what route you go, I suggest $20 a day if possible to run retargeting and some LLA facebook ads.

Feel free to post any questions or comments below and I will try to respond as quickly as possible.

Looking for help with your ecommerce store?

We offer full shopify and woocommerce services from design & development to marketing and website audits. Contact us today.

GET STARTED

The post Shopify vs WooCommerce first appeared on Voltage New Media.]]> https://www.voltagenewmedia.com/blog/shopify-vs-woocommerce/feed/ 1 Working with your Spouse https://www.voltagenewmedia.com/blog/working-with-your-spouse/ https://www.voltagenewmedia.com/blog/working-with-your-spouse/#respond Fri, 04 Dec 2015 18:14:30 +0000 http://voltagenewmedia.ca/testserver/vnm/?p=2911 A brief history of Voltage New Media Berkley (our dog) and the two of us (Sarah & Matt) live in a 1000 sq ft live/work place in Dragon Alley. We live, breathe, eat, sleep, work and participate in activities together 24/7; we are literally attached to the hip. But we wouldn’t change it for the world. We…

The post Working with your Spouse first appeared on Voltage New Media.]]> A brief history of Voltage New Media

Berkley (our dog) and the two of us (Sarah & Matt) live in a 1000 sq ft live/work place in Dragon Alley. We live, breathe, eat, sleep, work and participate in activities together 24/7; we are literally attached to the hip. But we wouldn’t change it for the world.

We are blessed to be doing what we love each and every day. In the last 8 years, I think we’ve been apart less than 30 days. Some may call us crazy, or say we’re nuts, but we have so much fun together; both running our business, and in our personal time.

When we first started dating, we would stay up late talking about running our own business, but little did we know, it would be Web Design. Sarah always wanted a retail shop for vintage items and Matt loves Scandinavian designed furniture so we thought our future business might be a retail store. We ended up going in the complete opposite direction.

Voltage was created, when Matt left his position at an electronics store, setting up home theatre systems and while Sarah was in school for Business Administration and finishing up her Degree in Marketing. We had a cute little place in Oak Bay. Matt had been developing sites since he was 14 years old and has always been great with the internet. He posted an Ad on UsedVictoria for Web Design in hopes of covering his share of the rent. He had a couple of inquires, and from there Voltage began to grow.

Our views on working with your spouse

When potential clients meet us for the first time, some of them are quite surprised to find out Matt and I are dating and running our own business. Even our parents were surprised at us living and working together. It works for us. We have our days, like every couple, but for the most part we have A LOT of fun! We’ve been together for 8 years and both of us always wanted to be entrepreneurs so we decided to partner up and start Voltage New Media Inc. in 2009.

We both have our strengths and weaknesses; this allows us to make a great team. Matt is our developer, he is more technical but when it comes to billing, or remembering appointments and meetings he stinks at it. He will ask throughout the day “Who am I meeting again? What time is that call at?” That’s where Sarah comes in; she has always been the organized one, with a great eye for creativity. As a combination this is the perfect fit, as we both have our roles that allow Voltage to be a success.

Something that has saved our business relationship we have invested in hiring professionals. For instance Matt hates doing taxes, it stresses him out like nothing else, lets be honest…we also don’t really know what were doing. Most importantly our time can be spent elsewhere. We have an accountant, bookkeeper and lawyer who help us when we need it. This saves the stress of dealing with these tasks, and allows us time to work with our clients or on personal projects.

One very important lesson we learned is to leave the dishes, laundry and any mess upstairs, alone, until our workday is complete. It’s easy to get distracted by daily chores when your working from home, but having an office that you can delegate as an actual ‘office’ is very important. In your office the goal is to focus on work, and only work. We have learned to leave any personal arguments or disagreements up stairs and not bring them into the office. It’s hard but it makes everything so much more productive. Also by the time you’re done work chances are that you’re over whatever disagreement you were hung up on before you started into the office.

All in all, we love working together. Its exciting to see our business grow and to support one another. Meeting new clients and helping other businesses succeed is such a great feeling. It’s great to know that as a team you built a business and without each other’s support we wouldn’t of achieved our goal.

The post Working with your Spouse first appeared on Voltage New Media.]]> https://www.voltagenewmedia.com/blog/working-with-your-spouse/feed/ 0 Our Top 10 WordPress Plugins https://www.voltagenewmedia.com/blog/our-top-10-wordpress-plugins/ https://www.voltagenewmedia.com/blog/our-top-10-wordpress-plugins/#comments Fri, 04 Dec 2015 16:38:35 +0000 http://voltagenewmedia.ca/testserver/vnm/?p=2892 We use WordPress all the time. Over the years I have discovered many great plugins and wanted to share our favourite 10 plugins. We use all of these on a regular basis and I will outline why they are great choices for all WordPress websites. I will break them up into categories. I am writing…

The post Our Top 10 WordPress Plugins first appeared on Voltage New Media.]]> We use WordPress all the time. Over the years I have discovered many great plugins and wanted to share our favourite 10 plugins. We use all of these on a regular basis and I will outline why they are great choices for all WordPress websites. I will break them up into categories. I am writing this geared towards your everyday WordPress user and not developers. I won’t go into too much detail for each plugin, for more details click on the images which will bring you to the plugin page.

Security

Having your wordpress blog secure is a very important step. So many hackers target WordPress website. I will share a few of my plugins that I use to help prevent any attack. Keep in mind there are other measures and plugins out there to help, as well the most basic make sure your file permissions are correct. I also set my root files; wp-config, .htaccess and index.php to 444 for added security.

WordFence Security – Free

wordfence
I use wordfence on all my websites. It monitors your website for potential hacks and exploits. It also limits login attempts, and blocks people that try to login too many times. You can set it up to email whenever someone logs into admin and has many other notifications. You can also auto block a list of IPs generated from Wordfence that are known to hackers. Its very easy to setup and is a must for all websites.

Stealth Login Page – Free

stealthlogin
There are many login solutions out there, some hide your login url (/wp-admin) which is great, but sometimes it breaks other things. There are also 2 step logins which are great, but they require you to have your mobile phone with you all the time and can cause frustration. The reason I love this plugin is it takes 30 seconds to setup and does not cause any other conflicts or issues. What it does is simply adds another login field “authorization code” so yes you will need to remember one more thing, but even if its very basic it will still block over 90% of automated attempts. For the most part people that hack WordPress sites use automated methods, that will try to fill in usernames and passwords automatically, but they do not take this extra field into consideration so they will automatically be redirected when they try to attempt to login without filling it out.

Backup Buddy – Paid

backupbuddy
There are so many backup plugins out there, such as UpDraftPlus which is another great one. The reason I love backup buddy is simply because I have been using it so long that I’m used to it. You can schedule it to automatically backup your site every X number of days. You can store your backups locally, or another location such as google drive, dropbox etc. You can also set a limit of how many backups it keeps, so it does not run out of room. Not only is it good for backups, its great for migrating your website to another host or domain. Its fully automated and easy to setup. If you have problems the team over at iThemes is quick on their support.

Search Engine Optimization & Performance

I could write a few posts just about SEO and WordPress. But this is about plugins and I’ll keep it short and sweet. Same goes with site speed, there are many Cache plugins out there some are very very good but take a lot of knowledge to set up properly, some are easy to setup but do not give you great speed advantages as others.

All In One SEO Pack – Free

allinoneseo
There are many SEO plugins out there. I’m not going to say one is better than the other, as Yoast SEO is the most popular and widely used, for a reason it’s awesome as well. But All In One SEO is my favorite. Again it might just be a personal thing as I have been using it for 5 years. But the reason I love it is it’s easy to setup. It also comes with built in options to add a sitemap, google analytics, social tags etc, which saves you from adding additional plugins for these. You can simply enable it, go though the basic options and your set. Or if you know SEO or want to spend more time you can go into the endless options.

WP Rocket – Paid

wp-rocket-review
I have used almost EVERY cache out there. Including the super popular W3 Cache which is a great plugin, but it can break stuff and get complicated if you really want to set it up properly. Why I love WP Rocket is the fact it’s the only cache plugin that just works perfectly and does a really good job at it. You simply install it, and it will work, you can go into the options and configure a few basic things and its very very easy to work. Out of the box it works way better than any other simple wordpress cache such as WP Fastest Cache, Quick Cache which are also easy to setup cache plugins. I even tested it, with basic options vs W3 Cache fully configured and WP Rocket was just as fast or faster and took 2 minutes to fully configure vs 30+ minutes to fully configure W3 Cache. But the best part, it works flawlessly, it never breaks anything.

WP-Optimize – Free

wpoptimize
As you might or might not know, wordpress databases can get filled up with old junk quite quickly. Such as all post revisions, trashed posts etc. This plugin will clean that all up for you very easily. It has never broken anything, which you have to really be careful about when using any plugins that alter your database. I still recommend doing a backup, but *knocks on wood* it has never broken anything on me.

Design & Tools

There are a few plugins I use quite often to help with layout of wordpress pages and posts that make everything so much easier. As well I will touch on my favourite wordpress sliders.

Nested Pages – Free

nestedpages
This plugin allows you to change order of posts, custom post types etc. It also does a whole lot more. If you have a website that uses custom post types for things such as portfolios, galleries, testimonials etc and you want to control the order this is the plugin for you.

Duplicate Posts/Pages – Free

duplicateposts
Sometimes you want a page very similar to another page you have already created, instead of copying and pasting everything over you can simply just duplicate your page or post with this plugin. It duplicates it and creates it as a draft. You can then go in and make your changes. New WordPress users find this a lot easier than starting pages from scratch as well, as they can follow the structure that’s already laid out.

Revolution Slider

sliderrevolution
First off if you want a very easy to use lightweight slider I suggest to use the Soliloquy Slider which has a free and paid version. But for me I personally love to use Revolution slider, since version 5.0 the plugin has become a lot lighter, and more SEO friendly. Its not nearly as clunky as it used to be. You can create so many impressive sliders, even entire landing pages with this plugin. The options are really endless, and if you want a WordPress slider that can do it all then this is the one to use. Checkout some of their example sliders to see what it can do.

Visual Composer

visualcomposer
First off let me say lots of developers do not like Visual Composer as it leaves behind a mess of shortcodes if you were to ever disable it, but if you built a site based on it, I don’t know why you ever would disable it. There is Beaver Builder that is a more light weight page builder but its quite basic. With Visual Composer you can do very awesome looking and complex layouts, without knowing too much about development. Creating full height sections, columns, inserting buttons, accordions, tabs and toggles, image carrousels effortlessly. You can also create your own “templates” or blocks which you can insert from page to page. Most premium wordpress plugins these days come with some sort of page builder, lots come with Visual Composer. You no longer have to worry about hopping into the text tab, and mess around with shortcodes. This generates all this for you in a nice easy to follow interface. Our clients love the drag and drop interface and it saves us lots of time of going in and fixing where they erased shortcodes or can’t create the layout they want because the design has been based on custom fields.

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