Last week I had written that this blog had been a failure.  So why did this blog fail?

It failed for one of the principle reasons most blogs fail: I did not update it for over a year.

If you look at the number of comments left on most posts and the syndication compared to similar blogs, then this blog is a colossal failure.

A blog thrives on constant content being posted.  Fresh ideas, information, and positions keep the readers alive and wanting to interact.  This in turn builds an audience that promotes and grows your readership.  This will lead to a greater impact and draw the desired clients to a business.   At least that is what all the famous content marketing gurus tell you.

They are right, if you are using the blog to generate content to improve SEO.

To post or not to post?

I did not generate content for a year.  So, technically speaking, my blog was and is a failure.

I work with many small businesses that cannot afford a content marketing staff or task an employee to be their social media marketers.  In my consultations with them, time is always the key factor.  There just is not enough time to do everything, so something has to give.  If they choose to fail, then they will choose to fail at something that will cost them the least in time lost and money.   For most they choose to fail at consistently updating their social media presence.

I too made this choice a year ago when I had a client that needed my undivided attention.  I chose to let this blog fail.

Did it hurt my business?  Yes and no.

The yes part was that I did see a decline in subscribers of about 10%, which limited my reach.  It bled over into my other social media profiles since my interest was focused on my customer.  I know I missed opportunities; I just cannot quantify how much it cost me.  As a business owner I need to be willing to live with that.

The no part is that it allowed me to honestly speak with small businesses about the obstacles of using social media and blogging in particular.  I can work with owners in determining what is the best use of their time.  Blogs build content that can help SEO, but what they should be is a position, almost like white papers, for a business to take that demonstrates what they do.  Most small businesses that I work with do want the SEO content and not the latter.  If that is the case, then there are better ways to build content we work on that together.

This blog has a hundred visitors or more a day.  I know compared to some that is small numbers.  These visits stay and dig through the blog for more than five minutes.   I convert five to ten percent of those visits into leads.  Again, not huge numbers, but those that do convert usually result into a business relationship because what I have written has inspired them to act.

The reason why this blog has visitors while not being updated is because the subjects I write about are sought after.  Those subjects are on leadership, sales, and influencing peers.

So, this blog is a failure.  In that failure I have learned valuable lessons that I have been able to transfer to my clients successfully because I can identify with their obstacles.

In this case, failure as an option worked.

What failures have you learned from?

Finding Answers - Business Coaching tools, tips, and other information you can use today! Failure Is Aways An Option Part 2: Losing A Year

Greetings readers!  (No Mom I don’t mean you, but thanks for reading anyway.) It has been over a year since I have posted anything new on this blog.  While it has gathered cobwebs, dust, a few rodents, and I believe a raccoon; this is still a place to find answers.  The traffic to certain articles and the sharing of them is proof of that.

This blog is also a failure.  It takes guts to admit that in a society that likes to use failure as a skewer to roast someone over the coals.  I am here to tell you that you can learn a lot from failure.

What can I learn from failure? Failure is painful, horrible, and costly! I could not agree with you more.  Failure is also creative, soothing, and profitable.  It is not just the end of a business, the loss of a job, or the inability to deliver a project on time.  Failure is filled with lessons that can apply to successful enterprises.  Failure teaches you valuable experience that will help you make the tough decisions next time.  Failure keeps your hubris in check.  Failure is wisdom.

Failure of 300 Spartans

If you have had any contact with American culture then you know we are a culture that celebrates success and does not tolerate failure.  If you do fail then it is because you are victim of some obstacle in your life that prevents your success.  Doubt that last sentence?  Watch reality television or even the Olympics and you will find story after story about how the individual overcame [insert dramatic obstacle here] to achieve victory or cause of failure.  Everything we do to promote ourselves is based around our successes and we ignore our failures.

Now I am not saying that after you read this blog post and the rest that are going to following in the series that you should immediately tell everyone that you failed… often.  Instead I am telling you that you can learn from your failure, the failure of others, and the failure of systems to build your guides to success.  Here is the little known fact about every successful person in the world: they all failed often.

Still doubting me?

He are some well known failures:

Steve Jobs – forced out from Apple

Barrack Obama – lost an election for congress

Mitt Romney – lost nomination for President in 2008

Abraham Lincoln – unsuccessful in numerous private ventures, failed to get re-elected to congress, and failed to stop succession of Southern States

Eddie Murphy – failed to launch a music career

Madonna – failed numerous times at acting

Ulysses S. Grant – failed businessman

Coca-Cola Company – New Coke

The list could go on and on.  What they all have in common is they all learned from their failures and use those lessons for the betterment of their businesses and/or careers.

This blog, in its resurrection, will be focusing on failures of different kinds so you can learn from them and avoid the mistakes that others have made.

I’ll kick off one thing I learned about the failure of this blog.  Content is and will always be the supreme ruler of the Internet, but engagement is the population of that empire.

What forms of failure have you experienced?  Who else do you know that should be placed on this list?

Finding Answers - Business Coaching tools, tips, and other information you can use today! Failure Is Always An Option Part 1: Lost Answers

This article is from Focus421, Inc. 

Every business has a similar principle; you could even call it a law that must be followed in order for it to be successful.  That principle is efficient capacity.

The interesting thing about a medical practice is that it is a lot similar to the airlines.  In the case of the airlines, they do not make money until every seat on the plane has someone sitting on it.  A well-run airline will always keep themselves at 100% capacity by having every sit filled on every plane flying through the air.

If you look at your own practice, you have the same need.  You need to keep your seats filled.  In your case it is your schedule that replaces the seat.  You need to manage your capacity so that it is efficient.

Poorly Managed Capacity

An airline looking to boost their profits quickly will introduce a fare sale to create capacity on a particular run or for a particular time of year.  The problem with that is they tend to have too many tickets for too few seats.  If you have ever flown in your life, you know the dread you have when you hear the gate agent start to request volunteers.  Yes, the bumping is about to begin.

Your practice is exactly the same way.  If you run a traditional office, your schedule is booked out during particular “sick seasons” like flu and pneumonia.  If you run a more elective based practice then you can create over capacity through incentives or specials.  Either way the result is the same: over crowded waiting rooms, patients waiting for what seems like hours to them, and over worked frustrated staff.  The only difference between you and the airlines is that you do not bump anyone.

Efficient Capacity Starts With Three Simple Steps

Your first step is to understand exactly how your practice/business operates.  The best way to know that is to look at your data.  If you are using an EMR/EHR system, then you have a database at your fingertips that can supply you with tons of information.  If you just have a scheduling software program, you are still good.  You are even doing great if you carry a calendar with you.  Either way, you have the data in your hands to start looking at the capacity of your practice.  As you review your data, you need to be looking for holes in your schedule that can be filled as well as which days are always over booked.

Your second step is to train your staff to fill the holes in your schedule and look at the days where they are overbooking and then stop it.  The key to efficient capacity is to fill every seat, not overbook every seat.  Once your staff understands this concept they then need to be trained on what patient is best fitted for a specific time slot.  Like the airlines, you have premium times and not so premium times, you want to maximize your revenues by putting the right patient in the right time slot.  The airlines call that first class seating and coach.  Does that mean you treat your patients differently? No it does not, you give them the same level of service that every patient deserves: excellent service.  Your practice is not an airline when it comes to service.

Your third and final step is to look at your physical assets.  Is your office big enough to handle the capacity?  Is it the reason you are overbooked, because you simply do not have enough room?  If you have done steps one and two and have arrived that this step is the cause for your inefficient management of capacity, then your business is in a great place!  It means you are now set to upgrade your plane and start building a larger, stronger practice!

If you do not efficiently manage your capacity, you run the risk of losing repeat business, and are most likely are quietly bleeding revenue.  Any healthcare professional knows that a silent bleed is a dangerous thing to have.

Finding Answers - Business Coaching tools, tips, and other information you can use today! Create Capacity To Build Your Business

If you have been finishing your last days of summer then you and your business might have missed an important report from the Pew Research Center.  Behind all the rhetoric and excitement around social media, I am sure you and your business have been a bit skeptical.  What can social media do for you?

Before we answer that question, let’s dive deep into the data.  The authors of the study interviewed 2,277 individuals eighteen years and older about their online usage. You can read about the methodology here.  They discovered that 65% of all online adults use social media.  Social networking is popular amongst adults below the age of 30, with women between the ages of 18-29 being the power users.  Women are truly leading the way when it comes to social media use. (69% of women use social media compared to 60% of men.)

The authors also discovered that there is no difference in the use of social media based upon ethnicity, income level, education, or where the user lives.  The use is the same.  No matter what generation a user fell into, the use of social networking sites is up across the board.

Social Media Use

So What

The so what factor for you business is simple: you need to be on social media.  All the hype has become reality as people – your customers and clients – are turning to social media to connect, educate themselves, and provide useful tips to their friends.  If you business is not on board, then you are missing out.

Will you close up shop and shutdown right away? Probably not, but what you will miss out on is the potential for growth, new clients, and building an image of community with those clients.

Now What

Take a deep look at your business and your clients.  I am talking about an exhaustive review to know who, how, where, when, what, and why you have the clients you do.  You have your ideal client type and then there is the reality of who your clients really are.

Once you’ve identified the reality, do they match up with the ideal?  If not, why?  These answers will lead you to your next set of questions, which are: where do my clients congregate online?  Where do my ideal clients go online?

The answers to the above questions will layout the arena in which you will compete in to attract and gain the attention of your clients.  This is where being creative, generating consistent and compelling content, and taking risks come into play.  The only thing that would hold you back from executing is if you have the team capable of making a social media campaign happen.  Do you?

Read the full report from the Pew Internet & American Life Project

Finding Answers - Business Coaching tools, tips, and other information you can use today! 65% of Adults Use Social Networking. What About Your Business?

Typically when a business begins to choke, or feel like it is being choked, it is normally around financial pressures. The inability to generate cash flow combined with increase desire of creditors/vendors to get paid can choke the life out of a company. That is not what I am talking about. In this case is one person, who holds all the vital knowledge your company needs to survive, choking your company to death?

Vital person? You ask yourself, does he mean the researcher, the CEO, or the intellectual resource behind the business? Nope. Not at all. This person typically does not have such lofty titles. In fact this person, who has a death grip on your company, holds a common title and/or is not seen as part of the decision making team. They are trusted and given numerous tasks to be completed on a daily basis. Without this person, your CEO and other leaders would be lost. This person of danger is known as the Executive Assistant, the Office Manager, or the Receptionist.

How did they get a grip on the throat of your company?

Easy, you gave it to them.

The Over Delegation Trap

In a small business it is easy to have one person who knows the passwords, how to collect money, reconcile the books, and provide other essential tasks that the business owner or executive does not have time for himself or herself. It is one of the reasons why you hired and created the position. There in lies the fatal mistake. By not having members of the leadership team trained to understand what this individual does you leave your company to their mercy.

You have essentially created one avenue of approach for information to be shared and key functions to be executed. Slowly over time other decisions become tied to this central hub – in essence the neck – of your company. This employee has the ability to cripple operations because they hold the key to vital information.

Avoid The Trap

First assess the membership of your team and ask yourself this important and serious question: What would happen if they suddenly no longer existed? How would the business survive?

If you cannot answer that question at all or you come with a Dooh! situation, then you know for sure that your company could seriously be choked to death.

Avoiding placing a grip around the neck of your company you need to do the following:

• Create a catastrophe plan for the business that has back-ups for all employees. These back-ups should be trained in the procedures of the business that the primary employees execute.
• Everyone in the management team on how to accomplish essential tasks like invoicing, collection, and the decision making process.
• Resist the urge to over delegate what you consider to be non-essential tasks. Every executive should be adults and know how to book their own travel.
• Encourage your assistant to educate you on how they perform their jobs.

Picking On A Position

Get Yourself Trained!

Now if you have gotten this far I am sure you are wondering how the Executive Assistant, Officer Manager, or the Receptionist can be such a danger to you. It has been my experience that these highly professional individuals tend to be the Achilles heel of a business through their desire to support their boss and/or team. In this desire, through no fault of their own, they are handed more responsibility and access to key parts of the business. It is simply the nature of their position.

They do not willfully hold the business by the neck. It just happens over time and then that day comes when they leave, get sick, or something worse. That is when your business suddenly discovers that it is being choked to death.

Finding Answers - Business Coaching tools, tips, and other information you can use today! Is your business about to be choked to death?

I am working with my local high school to help introduce business to an English class filled with juniors. They are taking the motifs from the novel they are reading and applying it to real world case studies about work. The students bring a very bold black & white view to their understanding of the cases. They have a refreshing approach that removes the “gray areas” we apply as adults.

It got me to wondering if the “gray areas”, the “situation calls for”, and the “you don’t understand the unique position” are all really learned traits. Something that we as adults do that either helps us avoid making a decision or taking a stand.

What I like about watching these juniors apply their motifs is that they take a stand, a very bold stand and defend it against their peers’. These soon to be future adults do it without the slightest whim about the “politics in the room” or “watering it down” so as not to offend. Nope. They throw it out there.

Isn’t taking a stand a strong part of leadership?

So if you are leader and you are reading this blog (thank you!), what is it that you stand for in your business? Your personal life? Your Community?

Finding Answers - Business Coaching tools, tips, and other information you can use today! Are You A Leader? Do You Take A Stand?

Every business has an ideal customer.  If the business has done an excellent job at market research and testing, then the business should be able to describe in specific detail everything they know about their ideal customer.  The result is a marketing and sales campaign that will become incredibly profitable.

There is another ideal that the business should also strive to obtain.  That ideal is customer loyalty.

A loyal customer not only purchases more from the business.  A loyal customer refers the business to friends, family, and coworkers.  A loyal customer raves about the business and becomes a fan.  A loyal customer gives the coveted prize all businesses seek: word of mouth.

The foundation stones for a balanced success are honesty, character, integrity, faith, love and loyalty. – Zig Ziglar

While those are really great items and define a loyal customer for business, there is one attribute that is missing.  Can you guess it? (Are you really trying since you know the answer will be given in the paragraph?)

A loyal customer has the back of the business.  They are not just fans; they are defenders of the realm, guardians at the gates, and the last line of defense.  When you begin to lose them… well, your business is done.

The Problem Most Businesses Have

Quite simply, they do not have a description of their ideal loyal customer.

Not Trusting The Customers

Sure they want them to be repeat clients, referrers, and raving fans.  Those items are just one dimension to a complex customer.   Yet, many businesses miss the other dimensions that make up the ideal loyal customer.  In missing those dimensions the businesses tend to push away the ideal loyal customer instead of engaging them.

Why?  The answer lies in how the ideal loyal customer presents himself or herself to the business.  Typically it is not always in the positive way.

Loyal Customers In Your Mist

Let’s first take for granted that loyal customer spend, refer, and rave.  Move those items off of the list because they are all positive traits.

How you can tell you have a loyal customer in your presence is through the other traits they will display.  They can be easily confused with customers you do not want to have.  Here are their traits:

• The Improver. This loyal customer will always tell anyone in the business how it can improve products, services, and relationships.   This particular person is typically never part of a focus group, tends to speak their mind at will, and will make comments about everything.  Typically they are ignored because their opinion has not been bought and they sound like a complainer.  In reality their information – while at times on overload – can be priceless in helping a business bring new products or improve services.

• The Justice Seeker. These individuals easily get confused with the irate and righteous customer for whom “nothing is good enough.”  The justice seeker is actually willing to work within the confines of your customer service protocols while dropping hints about what seems odd, asinine, and out of touch with common sense.  They typically miss the policy shifts your company may have instituted and just want to be dealt with like they were in the past.  The value they bring to a business is their ability to shine a light on the absurd procedures you’ve put in place.  You know them when they give the tell tale comment of, “I’m looking for a fair result.”

• The Midnight Caller.  Also known as the informer, this type of loyal customer will give your business a unique insight that will sound insane at first and never come during normal business hours.  Typically the customer service representatives misconstrue their comments as nonsense or “crazy talk”. The reality is that their warnings are usually right.  Does it mean that your business should stop everything? No, but you should pay attention and investigate further if their claims become more than a one time incident.

• The Silent Purchaser. They strike fear into the hearts of salespeople across the globe.  They show no emotion and barely ask any questions.  They seem not to care and yet they buy.  When this particular loyal customer does ask a question, most salespeople tremble in fear for the question cannot typically be answered.  What makes this type of client loyal is their questions.  The questions tend to provide a business with competitor information, new and trending objections, and train your staff to seek first to understand before seeking to be understood.  It is through fear of the unknown that this loyal customer represents is why they are typically ignored.

• The Misuser. The final loyal customer never uses a product for its intended purposes.  These junior MacGyvers will do everything your product label says not to do and invent a few more.  Beyond the shear danger these loyal customer represent is their R&D nature that your business can learn from.  They gladly will post their findings online, so finding them is not difficult.  They get overlooked because of the nature of their activity makes the legal department lightheaded and your business insurance carriers recalculate their actuary tables.  Don’t let them out of your sight because their loyalty can take your business to the next level.

Now that you have these five traits, look over your business and current customer list.  Do you have any of them within your database?  If you do, how are you handling and supporting them?  If you do not, why are you ignoring them?

Loyalty is shown in many different ways for a business.  The businesses that recognize this diversity in loyalty and can accurately describe what it looks for them will have a huge advantage over their competition.  They will harness more customers, better products, and in the end raise standards in the markets they serve.  Oh, and they will make a ton of money!  So, what are you waiting for?

Finding Answers - Business Coaching tools, tips, and other information you can use today! 5 Unusual Customer Loyalty Traits

When you start your own business you are the go to person.  You have the vision, you have the drive, and you seek out vendors that can do for you what you cannot do for yourself.  You delegate through contracting.

When your business expands and grows you hire employees to fill key roles.  These roles are the delegation of decisions and roles that you cannot complete by yourself.  That is why you hired them, correct?

Tyranny is always better organized than freedom – Charles Peguy

Leader, Tyrant, or Both?

The breakdown for most business leaders and owners begins when they don’t give-up control when they delegate.  Sure they say that they are delegating and giving their employees a chance to be innovative, then in next breath the do the following:

• Overrule every decision by the person whom they delegated the task to.
• Constantly “hover over” the person and interrogating every action being taken.
• Create unrealistic expectations for the person they delegated the task to so they can jump in and “rescue” the project.

If you look at the past business leaders you have worked for I am sure you can find a few more examples where they cut the legs out from their employees.  The question you need to ask yourself is: Are you like them?

Delegate Or Roll The Dice

Are you the dreaded and often feared micromanager?

The first rule of management is delegation. Don’t try and do everything yourself because you can’t. – Anthea Turner

How Great Leaders Delegate

If you are like the dread micromanager, please stop right now! If you are not one, then by all means you can avoid becoming one by following the steps below.

Great leaders delegate with a premise that makes their employees rise to the challenges and take pride in their abilities.  It starts with treating each of the equally as individuals.  This means helping their employees play to their strengths.  When a  a business owner/great leader delegates a task they already have in their mind who is the best fit to carry it through.   Great leaders succeed in delegation by:

• Providing clear instructions to their employees.
• Describing clear expectations for the task.
• Allowing their employees to make decisions.
• Providing clear deadlines for task completion.
• Setting up their employees for success through playing to their strengths.

Great leaders/business owners follow-up their delegated tasks by inspecting what they expect and nothing more.

Now there are some that would argue that they are called micromanagers but that they are really just inspecting what they expect from their employees.  The difference is that great leaders are inspecting the expectations that they clearly described to their employees.  The micromanager inspects every step in the process because inherently they do not trust the employee to succeed.

Great leaders trust and believe that their employees are going to succeed until proven differently.  When failure does occur, great leaders look to themselves first to see if they did not provide clear expectations, direction, and the tools necessary for the delegated task to be completed successfully.  Great leaders know that the buck stops with them.  Micromanagers always assign blame.

Strive in becoming a great leader.  Delegate decisions as best you can to the lowest level so you can lead your business.  Set clear expectations and believe in your employees.  Inspect what you expect and nothing more.

What have you witnessed as the difference between great leaders and micromanagers?

Finding Answers - Business Coaching tools, tips, and other information you can use today! How To Be A Great Leader: Delegate And Inspect

We have all heard the maxim, “Dress to impress.”  In fact it is a given that how you dress speaks volumes about your character, your self-awareness, and your ability to deliver.  When you dress like a bum, people will treat you like one.  So when you stare out at your employees, or even yourself in the mirror, how do you look?  What message are you sending?

How You Look Determines Whom You Attract

No matter what type of economy you are in, it is hard to attract new leads and customers.  There is a lot of time and effort that goes into finding a lead, qualifying a lead, and helping them make the decision to choose your business.  All of that equals money.

How you present yourself, from your web presence to what you actually wear to meeting your potential lead, will determine whom you attract.

If you want high spending clients, then you better have a polished website grammar and all.  You better make sure you dress professionally and like you fit in.  Your social media presence must also be a reflection of what you want to present.  (That means the keg stand pictures have got to go!)

How you look and present yourself, determines whom you attract.

If you are not getting any leads, are you dressed to impress or not?

Looking Great Never Stops

Your presentation does not end after you have obtained the new client.  In fact in order for you to keep your client, you better perform and present better than when you were trying to attract them.  Failure to do so presents doubts in your client’s mind about where there are investing their money and spending their time.  That means opportunities for you to lose them to your competitors if you are not presenting your best.

Nice White T-Shirt Uniform

If you are nodding your head in agreement as you read this, then are you inspecting what you are expecting of your business?

If you are not nodding your head, you better start taking a good look around and clean things up!

Why It All Matters

It comes down to having pride in what you do and the products you deliver.  That pride transfers a feeling of quality and value in your customers.  That pride in your presentation will also determine how much you can charge your clients.

We have all been to Wal-Mart.  (I know you won’t admit it, but you have, I know you have.) That wondrous big box store of items you can buy cheaply.  If you have had the pleasure, and you have, to walk through the store you find the following:

• Crowded aisles
• Clothing falling off the racks
• Product damaged, misplaced, or on the floor
• The over all feeling of the store being dirty

Those atmospherics give you the impression that the items you are going to buy will be cheap and most likely of poor quality.  Does your business present itself the same way?

The next time you have the pleasure of going to your local post office, take a look at the postal clerks and their surroundings.  You will see lots of signs telling you, the customer, what you cannot do or most likely did wrong.  You will see your civil servant, whom is paid by your tax dollars, dressed in their uniform.  A postal uniform that is either too tight, dirty, covered with pins and stains, or maybe they will be in just a t-shirt.  What does that say about the quality of their product?

How you present yourself matters, because when given a choice, your client will always choose the option that makes them feel valued and that quality will be delivered.  For your business to be profitable, it has to have clients that want value and quality.  Otherwise you have just created a commodity mindset and you will always be beaten on price.

How does your business dress?

Finding Answers - Business Coaching tools, tips, and other information you can use today! Is Your Business Dressed For Success?

When you work on your business plan you are working on a map for your future.  You plan how you are going to make money.  You work out the expenses you expect to keep low.  You project the earnings you are going to get from selling your product/services.  You even plan out the structure of you business.  Your business plan is about a positive profitable future.  Yet, do you plan for the worst?

Just as it is important to plan for expenses, staffing, marketing, and how you will obtain business, it is just as important to plan how your business will react to a catastrophe.  This post is not talking about losing sales or not getting the expected margin of return.  While that would be a catastrophe to some, the real catastrophes result in the physical destruction of the business.

Business owners and executives should have a plan of what they will do and whom they will rely on when a business catastrophe occurs.  Do you have one?

In Case Of Emergency Break Glass

Where Does Your Business Turn To?

While you are pulling all the financial/marketing data together to build out your business plan for 2011, you should also be conducting a review of your emergency procedures.  Just like the airlines do prior to every airplane departure.  Where are your exits, how to use your life vests, and who is in charge?

Of course your business is not filled with cramped seats and bad food. (It isn’t right?)

What items you should look for in your review:

• What does your business insurance cover/not cover? The last thing you want to be discovering after a catastrophe is that your inventory is only covered at 50% or the vertical wind that threw the car into your business is not covered.  Talk to your agent about what their role is in helping you with a claim in case one happens.  Ask them about their experience working with your carrier if you need to file a claim.

• When, how, and where do you back up your computer data? If you think a back-up drive or external drive is enough… they are not.  Back-ups to remote locations are great, but what about their back-ups?  Before you settle on a remote back-up provider research what their policies and procedures are backing up your back-up.

• Where are your physical documents stored? At a minimum you better have a fire safe for your most important physical documents.  Copies should also be held in another safe at another location, like a bank safety deposit box.

• Who is your emergency team? Every business should have one.  Even if you are a one-person operation, you do have a team.  They are your lawyer, accountant, insurance agent, your landlord, and your family.  For businesses with a staff, they are identified members of your leadership team.

• What are your priorities for saving? It sounds a little silly but you should play this game with yourself and your emergency response team: The office is on fire you can save only one thing for the business, what is it?

The answers you receive should help you decide the most essential items you need for you business to survive.  Those items should be stored, backed-up, and distributed to the members of your emergency team.  That way your team can have the information they need to keep your business running.

These five steps are key to making sure your business survives a catastrophe.  Businesses, just like individuals, who are prepared for the worst – no matter how remote the possibility may be – are more likely to survive and even thrive.

So while you plan for the success of your business, is your business prepared to break the glass in case of an emergency?

Finding Answers - Business Coaching tools, tips, and other information you can use today! 5 Steps Your Business Must Take To Survive