VisionPoint Marketing - blog

Thinking like a Scholar: Using Research and Goal-Setting as a Core Practice

Tony Poillucci — Thu, 18 Jun 2009 17:29:21 GMT

At VisionPoint Marketing, we like to reach out to higher education clients because we feel as though we share their appreciation and respect for one core principal in particular: research. Setting goals through the use of research not only is a sign of respect to your target audience, but like any university, it demonstrates an air of professionalism, organization and is the primary step in a successful marketing program.

Diane Kuehn Named A Finalist For Impact Entrepreneur of the Year Award

Ashlee Little — Thu, 02 Apr 2009 15:15:35 GMT

VisionPoint Marketing has announced that Diane Kuehn, president and CEO, has been named a 2009 finalist for the Impact Entrepreneur of the Year award, presented by Business Leader Magazine. The award recognizes outstanding leadership and innovation by entrepreneurs in the Triangle.

ROI: Paid Search vs. Banner Ads?

Diane Kuehn — Wed, 01 Apr 2009 15:29:00 GMT

VisionPoint Marketing worked with a university program to effectively drive traffic towards registering online for an information session, while simultaneously marketing the program’s brand to potential applicants through paid search and banner ad campaigns.

Diane Kuehn Named 2008 Mover And Shaker

erinn — Wed, 17 Sep 2008 20:31:04 GMT

VisionPoint Marketing has announced that Diane Kuehn, president and CEO, has been named a 2008 Mover and Shaker by Business Leader magazine. The Movers and Shakers awards honor individuals that have contributed significantly to their industry through their business achievements.

How to Avoid Common Social Media Mistakes

Diane Kuehn — Mon, 11 Aug 2008 18:45:16 GMT

Social media can greatly enhance any company’s relationship with its customers, clients and general audience. However, there are several common mistakes that can keep a company’s social media efforts from being successful. Fortunately, most of the social media mistakes that companies make are easily avoidable. Here is a list of four ways to avoid the most common social media traps. If these slip ups can be avoided, companies have a real chance of surviving – and even flourishing – in today’s online media world.