http://visionpointmarketing.com/blog/ Latest Entries for VisionPoint Marketing Blog en davidl@visionpointmarketing.com Copyright 2012 2012-07-23T16:55:35+00:00 http://visionpointmarketing.com/blog/entry/drive-enrollment-using-an-integrated-marketing-strategy http://visionpointmarketing.com/blog/entry/drive-enrollment-using-an-integrated-marketing-strategy#When:16:55:35Z For large and small institutions alike, the question of exactly how to spend a marketing budget plagues planners as they choose between a myriad of strategies and practices available. You can design a program that incorporates traditional, digital, content and interaction-based methods that engages prospective students through their research, consideration, application and enrollment. Read on to see how an integrated marketing program can work for your institution!   Higher Education, Online Marketing, Strategy, 2012-07-23T16:55:35+00:00 http://visionpointmarketing.com/blog/entry/going-mobile-use-new-technology-to-keep-your-audiences-attention http://visionpointmarketing.com/blog/entry/going-mobile-use-new-technology-to-keep-your-audiences-attention#When:20:36:59Z The future of the Internet looks mobile. Screens are smaller, users are moving targets and audiences will be segmented more than ever as they search for content specifically created for them. Understanding this dynamic is vital to marketers when they address their online efforts now and in the future. How are you addressing the technology-driven questions associated with mobile apps, content and design? Higher Education, Online Marketing, Strategy, Web Technology, Website Design & Development, 2012-06-27T20:36:59+00:00 http://visionpointmarketing.com/blog/entry/visionpoint-applies-gurus-advice-on-project-management http://visionpointmarketing.com/blog/entry/visionpoint-applies-gurus-advice-on-project-management#When:20:27:34Z Everyone knows that managing a project large or small relies on organization, keeping the big picture in mind while simultaneously being a stickler for the details and ultimately making sure that work is completed on time and on budget. But according to author Peter Taylor, managing a project doesn't have to be the job from Hell. The strategies he identifies in his book, “The Lazy Project Manager,” are practical, universal and make a big impact - plus it’s a fun read! Inspiration, VisionPoint, 2012-06-27T20:27:34+00:00 http://visionpointmarketing.com/blog/entry/getting-to-know-the-nc-state-jenkins-mba http://visionpointmarketing.com/blog/entry/getting-to-know-the-nc-state-jenkins-mba#When:19:45:35Z Before an organization, institution or business can promote its brand, it has to first figure out what it is. VisionPoint worked with the Jenkins MBA program at NC State to develop a simple and concise messaging program to communicate its brand value. That message, divided into five “pillars”, allows students, faculty, administration and supporters to pitch to anyone both comprehensively and succinctly. Higher Education, Inspiration, Online Marketing, Strategy, VisionPoint, 2012-06-27T19:45:35+00:00 http://visionpointmarketing.com/blog/entry/meet-our-interns http://visionpointmarketing.com/blog/entry/meet-our-interns#When:14:59:43Z Summer is here and so are our new interns. At VisionPoint Marketing, interns are an integral part of our team and we make sure they know it. To demonstrate this, we asked real-life VisionPoint interns to talk about the time they’ve spent with us so far. Culture, Interns, VisionPoint, 2012-06-26T14:59:43+00:00 http://visionpointmarketing.com/blog/entry/community-college-website-design-challenges-and-best-practices-part-1-the-c http://visionpointmarketing.com/blog/entry/community-college-website-design-challenges-and-best-practices-part-1-the-c#When:13:24:59Z Understanding the challenges and best practices in community college website design can help to ensure that navigating your site will not be a frustrating part of the community college experience. Graphic Design, Higher Education, User Experience, Website Design & Development, 2012-06-21T13:24:59+00:00 http://visionpointmarketing.com/blog/entry/making-it-rain-visionpoint-recognized-for-steady-growth-and-profitability http://visionpointmarketing.com/blog/entry/making-it-rain-visionpoint-recognized-for-steady-growth-and-profitability#When:14:54:57Z VisionPoint Marketing is pleased to receive the Greater Raleigh Chamber’s Pinnacle Award for Steady Growth and Profitability for the fourth time. VisionPoint, 2012-06-08T14:54:57+00:00 http://visionpointmarketing.com/blog/entry/5-things-you-need-to-know-before-redesigning-your-website http://visionpointmarketing.com/blog/entry/5-things-you-need-to-know-before-redesigning-your-website#When:14:31:32Z What’s your worst nightmare after enduring a full website redesign? The horrid realization that it STILL doesn’t serve your goals. We’d like to offer up a few tips that will help you sleep better at night. 2012-05-16T14:31:32+00:00 http://visionpointmarketing.com/blog/entry/visionpoint-gets-a-goat http://visionpointmarketing.com/blog/entry/visionpoint-gets-a-goat#When:15:00:56Z Yes, VisionPoint is excited to introduce our newest friend Bubbles the dairy goat. Now before you get too excited to come visit us and our new goat, we must break the bad news. She won't be living with us; in fact she won't even be living in this country. Culture, Fun, VisionPoint, 2012-05-15T15:00:56+00:00 http://visionpointmarketing.com/blog/entry/16-weeks-later http://visionpointmarketing.com/blog/entry/16-weeks-later#When:20:35:31Z Social media intern Ryan Teng reflects on his VisionPoint internship experience. Interns, 2012-05-11T20:35:31+00:00