Privalia
Responsable Business Intelligence Marketing
Starting
Andrés Flores
Customer Intelligence at Privalia
- Location
- Barcelona Area, Spain
- Industry
- Internet
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Background
Summary
Business and digital analyst, with engineering background. Over 8 year working with digital business helping them achieve performance through relevant and timely reporting complemented with ad hoc analysis to generate new ways to look business and insights into issues and new opportunities.
Over 10 years managing small multidisciplinary teams with roles such a software developer, database analyst, web analyst and market research analyst.
7+ years experience with Google Analytics, 4+ year experience with Omniture and also have used Webtrends, Coremetrics and IndexTools in the past.
Have experience planning and executing multivariate testing with Google Content Experiments.
Specialties: Business Intelligence, Web Analytics, Multivariable Testing, Online Survey Design, Internet Business Modelling, Internet presence and emarketing planning
Experience
Responsable Business Intelligence Marketing
Privalia
Accountable for a team of 3 analysts. Analyzing marketing initiatives, preparing customer targets and monitoring web performance.
Web Analyst
Privalia
co-founder and advisor
WATT
Consultancy Director
WATT
co-founder & PM
GoodBuyAmigo
Web Analytics Consultant
freelance
Consultant
MULTIPLICA
Account Manager
CERTIFICA
Project Engineer
VIDEOCORP LTDA
Languages
English
Spanish
Skills
- Web Analytics
- Conversion Optimization
- Landing Page...
- Multivariate Testing
- A/B testing
- Google Analytics
- Omniture
- Excel
- SQL
- MySQL
- Business Intelligence
- Google Website Optimizer
- Analytics
- Web Marketing
- WebTrends Analytics
- Digital Marketing
- Microsoft Excel
- SEO
- Mobile Marketing
- E-commerce
- Email Marketing
- SEM
- Google Adwords
- Online Marketing
- Digital Strategy
- Web 2.0
- PPC
- Market Research
- E-business
- Strategy
- See 16+ See less
Education
King's College London, U. of London
International Student Exchange Program, Electronic Engineer
Pontificia Universidad Católica de Chile
Bachelor degree, Engineering
Santiago College
International Baccalaureate diploma, Mathematics and English
Recommendations
A preview of what LinkedIn members have to say about Andrés:
- Andres is exceptionally smart. He combines this natural intelligence with a passion for business intelligence and a cool commercial edge. This makes him an outstanding asset for any e commerce business. Andres has both depth and breadth of perspective. His knowledge of web analytics is cutting edge and he continuously keeps himself at the forefront of the discipline via self learning, hungrily seeking out the latest breakthroughs on line. Andres combines this technical excellence with a shrewd business perspective. His analysis is always grounded in sound commercial sense. Is it good for the business or not? A rare and invaluable e commerce talent. I would recommend him without hesitation.
- Andrés es una de los profesionales que más admiro en el sector de la analítica web. Tiene una perspectiva muy creativa y acertada a la hora de analizar o evaluar los datos de una web. Su planteamiento siempre es inteligente y transparente. Trabajar a su lado ha sido una oportunidad de aprender y ser mejor profesional. Es una gran compañero y una persona extraordinaria.
Interests
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