B2B Online Marketing Solutions | Wakefly

Waking up Online Marketing Efforts

Google and Wakefly are Waking up Online Marketing Efforts Wakefly has been producing ongoing seminars throughout Massachusetts with the goal of enhancing marketing professionals’ knowledge and skill in the field of digital marketing. Thanks to the success of past events, … Continue reading →

Creating User Specific, Editable BizForms

Creating User Specific, Editable BizForms In Kentico In this article I’ll show you how to create a special type of BizForm that will allow each user to edit their specific form data over and over. When a user returns to … Continue reading →

How to Sell Online Marketing Programs

How to Sell Online Marketing Programs and Budgets to Corporate Chiefs Whether it is labor, operations or marketing, the first sell of any budget for these business sectors or departments is the company’s big chiefs: CEO, CIO and/or CFO. The … Continue reading →

Google Place Pages

Google Place Pages—Examining the Effect of Google’s Content Limitation Decision on Small Businesses For many kinds and sizes of businesses, especially small businesses, a Google Place Page has become a significant component of their Internet marketing, especially since so many … Continue reading →

Wildcard URL’s in Kentico

A little known feature in Kentico is the ability to have “Wildcard URL’s”. Wildcard URL’s are essentially the ability to route multiple URL’s to the same page. It’s similar to the routing features in ASP.NET MVC or ASP.NET 4.0. In … Continue reading →

Content that Drives Sales

With the rapid growth of the Internet as the “ultimate” content portal, content is one of the new drivers of sales performance. Providing the right content to the right person helps capture leads and transform them into paying customers. Marketing … Continue reading →

Demystifying Online Marketing Budgets

It’s not surprising that many companies are confused about how to use and budget the Internet as a marketing medium. For example, in a March 2011 American Express poll, small and medium size businesses (SMBs) responded that social media was … Continue reading →

Billboards Have a Future in the Digital Age

Billboards and other outdoor media methods have been ubiquitous forms of advertising since before the first automobile. According to the Outdoor Advertising Association of America, the earliest known billboard rentals occurred during 1867, while the classic Burma Shave continuous-message signs … Continue reading →

Collateral Marketing Materials at the Speed of the Internet

Collateral marketing materials in the form of sales brochures, product sheets, white papers, etc., have long been important aids to most B2B marketing and sales. Traditional B2B advertising methods were designed to target a company’s primary audience(s) with messages about … Continue reading →

A Shift from Traditional to Online Media

When PR (public relations) is mentioned, people typically think about traditional media relations: working with television, radio and print outlets to obtain a glowing story on one’s company or product. Everyone wants a positive recommendation from a trustworthy source—that leads … Continue reading →