0 As Land Rover makes its historic overland expedition from Solihull to Singapore to celebrate its 60th anniversary, WaveBox® portable microwaves are on board to provide drivers and crew with hot food and drink across the 27 653 km route.
"We're excited to support Land Rover and the Red Cross on this charitable venture," said Tim Frank, inventor of the WaveBox® and president of The Frank Group.

As part of its GO60 expedition, Land Rover is racing five Discovery 3 and Defender 4x4s over all sorts of terrain, from desert sands to the 4700 m Khunjerab Pass between Kashmir and China. The trek began May 3 in the borough of Solihull and will finish in early July in Singapore. The route passes through such countries as France, Spain, Italy, Austria, Germany, Poland, Belarus, Russia, Pakistan, India, and China.

"The GO60 team is grateful to receive support from WaveBox® because the WaveBox® units gave us confidence in a source of hot food anywhere," said Andrew Fairgrieve, engineering leader for GO60. "Because the WaveBox® systems are battery powered, we were confident that they would function at any altitude without compromise, unlike their fuel-powered counterparts."

The GO60 challenge recreates Land Rover's first overland expedition from London to Singapore in 1956 and celebrates Land Rover's 60th birthday. The event will raise funds for the Red Cross.

Learn more about the expedition at www.go60sharing.co.uk.

The WaveBox® is the world's first truly portable microwave oven. Weighing just 6,8 kg and sporting a luggage-quality handle, the WaveBox® is designed for portability and power. With triple power options, WaveBox® microwaves can run off of a standard 230v AC outlet, a 12-volt vehicle power socket rated at 20 amps or higher or by a direct connection to 12-volt vehicle and boat batteries. For more information, visit www.thewavebox.co.uk.]]> http://www.thewavebox.com/news/newsdetails?newsID=17 joe.hanneman@strategis-one.com (Joe Hanneman) Sun, 24 Aug 2008 00:00:00 CST 1 Consumers in the United Kingdom are the first in Europe to be able to purchase the revolutionary WaveBox® portable microwave. The world’s first truly portable microwave is now available for sale at www.thewavebox.co.uk or by calling 0844 557 1537.
"Consumer interest in the WaveBox® has been very high in the UK," said Bob Stimson, sales vice president for The Frank Group, inventor of the WaveBox.® "We're delighted to bring this exciting product to the UK. With three ways to power the WaveBox®, consumers now have unprecedented cooking convenience and mobility."

The WaveBox® has been featured in news media around the world, including a recent appearance on The Gadget Show on Five. The UK is the second largest source of visitors to the global WaveBox® Web site. Over the past month, people from 173 UK communities have accessed the site, including London, Wembley, Birmingham, Manchester, Brighton, Nottingham, Derby, Henley-on-Thames, Wolverhampton and many others. Land Rover installed WaveBox® brand microwaves in two vehicles taking part in its GO60 overland expedition from Solihull to Singapore to raise money for the Red Cross.

The WaveBox® has the cooking ability of a conventional microwave in a rugged, compact design built for daily portability. A triple-power delivery system allows the WaveBox® to run off a standard 230v AC outlet, the 12-volt power socket in most vehicles, or by direct connection to a 12-volt battery. The WaveBox® has a swappable cord system, with an AC cord and two DC cords for the vehicle power socket or direct battery connection. No inverter is necessary.

"WaveBox® microwaves will change how people think about convenience cooking," Stimson said. "You can carry your kitchen with you as easily as you would a small cooler or lunch box. It opens up endless possibilities, from hot tea at the camp site to your favorite food at a sporting event.

Rugged design, ease of use
The WaveBox® Original has a sculpted, lunchbox-style design and reinforced, weather-resistant ABS case. If features plug-and-run AC and DC cords for vehicle power socket or direct connection to a 12-volt battery. It also has a luggage-quality handle, electronic controls, LED display and presets for one-touch heating.

The WaveBox® comes with the CoolBag - an integrated soft-side cooler that fits snugly inside the microwave to keep food and drinks cool until you're ready to heat things up. The CoolBag has a water-resistant nylon cover, thermal lining and a durable zippered lid.

"We designed WaveBox® microwaves with the active lifestyle in mind," Stimson said. "Boaters, campers, outdoors enthusiasts, construction workers, landscapers, sports fans, truckers and many others will appreciate the portability and power of the WaveBox.® Weighing no more than a small cooler, it's a great convenience that makes possible home-cooked food on the road or out in the wild."

Despite their compact design, WaveBox® brand portable microwaves provide generous cooking space that easily accommodates a wide variety of foods, such as sandwiches, soups, frozen meals, popcorn, pizza slices and ready-to-eat convenience foods. Cooking performance is comparable to many in-home microwave ovens. The power outlet function is only designed for vehicles rated at 20 amps or higher, the standard for most newer vehicles. The WaveBox® is available in four colors: pearl, cherry, cobalt and midnight.

A great convenience for workers
Stimson said people on the job will especially value the convenience the WaveBox® offers. "Lots of workers are out and about during the day - whether in delivery trucks or on job sites. They don't always have time to get to a kitchen or a restaurant when they're on the clock, so having the WaveBox® along makes it easy to prepare a hot meal or a hot drink. And with the money saved that would be spent eating lunch out, the WaveBox® pays for itself in less than two months."

"Our research showed us there is tremendous interest in all areas of the market and among many demographic groups," Stimson said. "We're confident WaveBox® brand portable microwaves will join many other consumer innovations in becoming ‘must-have' products."

As demonstrated by the wide interest globally from consumers and media, just about anyone can benefit from the convenience of WaveBox® brand portable microwaves, including truck drivers, construction workers, campers, hunters, sports fans, field-based workers such as surveyors and engineers, and many others.

WaveBox® portable microwaves can be ordered online at www.thewavebox.co.uk or by calling 0844 557 1537. They will also be available at select resellers. Suggested retail price is £124.99 including VAT. See the Web site for full details.

The WaveBox® is the world's first truly portable microwave oven. Weighing just 6,8 kg and sporting a luggage-quality handle, the WaveBox® is designed for portability and power. With triple power options, WaveBox® microwaves can run off a standard 230v AC outlet, 12-volt vehicle power socket rated at 20 amps or higher, or by direct connection to 12-volt vehicle and boat batteries. For more information, visit www.thewavebox.co.uk.]]> http://www.thewavebox.com/news/newsdetails?newsID=17 joe.hanneman@strategis-one.com (Joe Hanneman) Sun, 24 Aug 2008 00:00:00 CST 2 Declaring that the microwave oven “suddenly has gotten legs,” the Australian technology Web site DigitalReviews Network says the WaveBox® brand portable microwave will soon be “conquering the continents for its convenience.”

Contributing editor Martin Regtien wrote that the WaveBox® has obvious advantages over "boiling the billy" to make a cup of coffee out in the bush. "Gotta light a fire first, rig up a stand for the kettle over the open flame and sing half a dozen songs around the campfire waiting for the billy to boil," Regtien wrote. "With the WaveBox, the world's smallest microwave, your hot liquid is only a few minutes away. Did I say it was brilliant?"


Regtien said although he's not used to waiting for a hot cup of coffee, it's worth a little extra time for the convenience of microwave that can be powered inside a vehicle.


"Don't just think of using the WaveBox® on holidays only," he wrote. "It can certainly be taken on the job, in the back of your ute (make that truck if you don't know what "ute" stands for) to heat up a mince pie or some leftovers. Another interesting use for my wife when we travel is that she often needs to heat up a gel-based or wheat heat pack. Just pop it in and you're right, mate!"


The DigitalReviews Network article on the WaveBox® can be found on the DigitalReviews Web site.


The WaveBox® is the world's first truly portable microwave oven. Weighing just 6,8 kg and sporting a luggage-quality handle, the WaveBox® is designed for portability and power. With triple power options, WaveBox® microwaves can run off a standard 230v AC outlet, 12-volt vehicle power socket rated at 20 amps or higher, or by direct connection to 12-volt vehicle and boat batteries. For more information, visit www.thewavebox.co.uk.
]]> http://www.thewavebox.com/news/newsdetails?newsID=17 joe.hanneman@strategis-one.com (Joe Hanneman) Sun, 24 Aug 2008 00:00:00 CST 3 The new high-definition MOJO network features the WaveBox® portable microwave on Episode 6 of “Test Drive,” a half-hour program aimed at automobile and technology enthusiasts. Episode 6, “The Ultimate Test Drive,” featured everything from a Mercedes CL63 AMG sedan to a $450,000 Newmar Mountain Aire motor coach RV. The WaveBox® was included in the show’s “Tech Talk” segment.

"I'm making it my mission to put together the best of the best," says host Craig J. Jackson at the start of the show. "But what are the ingredients for the perfect road trip?"


Episode 6, "The Ultimate Test Drive," featured everything from a Mercedes CL63 AMG sedan to a $450,000 Newmar Mountain Aire motor coach RV. The WaveBox® was included in the show's "Tech Talk" segment. Jackson puts the WaveBox® on the front seat of a Chrysler convertible and goes for a drive with his favorite snacks.


While Jackson drives, the announcer introduces the WaveBox® in the style of an old-fashioned infomercial. "Tired of the same old boring snacks on the road? Wish you could enjoy your own home-cooked meals? Well, now you can with the amazing WaveBox® - the portable microwave that goes virtually anywhere." Chomping on a chicken leg behind the wheel, Jackson gives a thumbs up and intones, "Thanks, WaveBox."


The MOJO network broadcasts all of its programming in 1080i picture resolution and Dolby digital 5.1 surround sound. The channel is available on cable networks including Time Warner, Comcast, Cox, Bright House Networks, Mediacom and Patriot. Video clips of MOJO programming are available at www.mojohd.com.


The WaveBox® is the world's first truly portable microwave oven. Weighing just 15 pounds and sporting a luggage-quality handle, the WaveBox® is designed for portability and power. With triple power options, WaveBox® microwaves can run off a standard AC outlet, 12-volt vehicle power socket rated at 20 amps or higher, or by direct connection to 12-volt vehicle and boat batteries. For more information, visit www.thewavebox.com.
]]> http://www.thewavebox.com/news/newsdetails?newsID=17 joe.hanneman@strategis-one.com (Joe Hanneman) Sun, 24 Aug 2008 00:00:00 CST 4 The widely read magazine American Hunter featured the WaveBox® portable microwave in its January 2008 column on the best hunting gear. In its regular column “Gear: Stuff You Want,” American Hunter featured the WaveBox® alongside a portable field blind, a high-visibility hunting vest and a neoprene gun sling.

In its regular column "Gear: Stuff You Want," American Hunter featured the WaveBox® alongside a portable field blind, a high-visibility hunting vest and a neoprene gun sling. Titled "Hot Meals Anywhere," the WaveBox® item read: "There's no longer a need to eat a cold meal during the mid-day lull. The WaveBox is a lightweight, portable microwave that plugs into a vehicle's cigarette lighter socket or a wall outlet. Must we say more?"


With a circulation of more than 1 million copies monthly, American Hunter is the largest all-hunting magazine in the world. Magazine content includes the latest hunting venues, tactics and gear. American Hunter is the first hunting magazine to feature the WaveBox® portable microwave. Published by the National Rifle Association, American Hunter also has a weekly television program on the Outdoor Channel.


The WaveBox® is the world's first truly portable microwave oven. Weighing just 15 pounds and sporting a luggage-quality handle, the WaveBox® is designed for portability and power. With triple power options, WaveBox® microwaves can run off a standard AC outlet, 12-volt vehicle power socket rated at 20 amps or higher, or by direct connection to 12-volt vehicle and boat batteries. For more information, visit www.thewavebox.com.
]]> http://www.thewavebox.com/news/newsdetails?newsID=17 joe.hanneman@strategis-one.com (Joe Hanneman) Sun, 24 Aug 2008 00:00:00 CST 5 A new book that rates America’s best sports venues for tailgating says the WaveBox® portable microwave is one of the five best “tailgate toys” that help make memorable outings at the stadium. Author Stephen Linn’s 255-page “Fox Sports Tailgating Handbook” rates the best venues, recipes, tailgating traditions and gear in college and pro sports.

"Tailgating is part of our social fabric," Linn writes in the book introduction. "We don't picnic in America anymore. We tailgate."


Of the WaveBox,® Linn wrote, "Now you can be in the parking lot and warm up food, reheat a drink or pop popcorn in a microwave just like at home." Linn is editor of Tailgater magazine and vice president of the American Tailgaters Association.


Other products in the "tailgate toys" section included a gas-powered drink blender, a ride-on cooler, a "beer belly" neoprene sling to hold 80 ounces of beer, and a seat cushion with a hidden drink flask. The book also rates the top five grills, coolers and tailgating chairs. Published by Globe Pequot Press, the "Fox Sports Tailgating Handbook" is available at Amazon.com and Barnes & Noble.


The WaveBox® is the world's first truly portable microwave oven. Weighing just 15 pounds and sporting a luggage-quality handle, the WaveBox® is designed for portability and power. With triple power options, WaveBox® microwaves can run off a standard AC outlet, 12-volt vehicle power socket rated at 20 amps or higher, or by direct connection to 12-volt vehicle and boat batteries. For more information, visit www.thewavebox.com.
]]> http://www.thewavebox.com/news/newsdetails?newsID=17 joe.hanneman@strategis-one.com (Joe Hanneman) Sun, 24 Aug 2008 00:00:00 CST 6 Newport’s RoadStar, a leading magazine for professional truckers, named the WaveBox® portable microwave to its 2007 RoadStar MVP Most Valuable Products list. The magazine honored 25 products that make truckers’ lives, safer, more comfortable or more convenient.

"RoadStar's Most Valuable Products awards showcase our editors' picks of the best new product introductions of the year," read the article in the December 2007 issue. "The winners were selected from hundreds of new product articles appearing in the magazine, at www.truckinginfo.com and in our Internet-delivered New Product News magazine."


In addition to the WaveBox,® honored products included truck cabs, laptop computers, temperature control systems, safety kits, transmissions and more.


The WaveBox® is the world's first truly portable microwave oven. Weighing just 15 pounds and sporting a luggage-quality handle, the WaveBox® is designed for portability and power. With triple power options, WaveBox® microwaves can run off a standard AC outlet, 12-volt vehicle power socket rated at 20 amps or higher, or by direct connection to 12-volt vehicle and boat batteries. For more information, visit www.thewavebox.com.
]]> http://www.thewavebox.com/news/newsdetails?newsID=17 joe.hanneman@strategis-one.com (Joe Hanneman) Sun, 24 Aug 2008 00:00:00 CST 7 The WaveBox® portable microwave has been honored by inclusion on the Top 100 Products of 2007 list by Construction Equipment magazine. The WaveBox® was one of 19 ancillary products included on the annual bellwether list, and the only product related to food.

"We receive more than 1,200 product releases annually and publish nearly 600 of them. In evaluating products for the Top 100 Awards, we look for advances in technology, new product lines, significant improvements to existing products, or a product that increases competition in its field," wrote the Construction Equipment editors in the annual Top 100 issue.


The Construction Equipment Top 100 list includes heavy earthmoving equipment, lifting equipment, paving equipment, vehicles, generators, pumps, electronics, software, tires, machine-control systems and other products related to the construction industry. The Top 100 award is highly sought after by some of the biggest names in construction and manufacturing.


The WaveBox® is the world's first truly portable microwave oven. Weighing just 15 pounds and sporting a luggage-quality handle, the WaveBox® is designed for portability and power. With triple power options, WaveBox® microwaves can run off a standard AC outlet, 12-volt vehicle power socket rated at 20 amps or higher, or by direct connection to 12-volt vehicle and boat batteries. For more information, visit www.thewavebox.com.
]]> http://www.thewavebox.com/news/newsdetails?newsID=17 joe.hanneman@strategis-one.com (Joe Hanneman) Sun, 24 Aug 2008 00:00:00 CST 8 Consumers Digest magazine published an article about the WaveBox® portable microwave as part of a story package on trends in microwave and combination ovens in its December 2007 issue.

Titled "Get Carried Away with a Portable Microwave," the article says the WaveBox® "is marketing this to anglers, outdoorspeople and outdoor workers (such as construction professionals). But it could be appropriate at tailgate parties or for parents who need to warm baby bottles while traveling."


Consumers Digest covers a wide range of consumer products including automobiles, kitchen appliances, televisions and personal electronics, DVDs, baby gear and more. It is well know for its Consumers Digest Best Buy awards.


The WaveBox® is the world's first truly portable microwave oven. Weighing just 15 pounds and sporting a luggage-quality handle, the WaveBox® is designed for portability and power. With triple power options, WaveBox® microwaves can run off a standard AC outlet, 12-volt vehicle power socket rated at 20 amps or higher, or by direct connection to 12-volt vehicle and boat batteries. For more information, visit www.thewavebox.com.
]]> http://www.thewavebox.com/news/newsdetails?newsID=17 joe.hanneman@strategis-one.com (Joe Hanneman) Sun, 24 Aug 2008 00:00:00 CST 9 The WaveBox® portable microwave is “ideal for the family camper looking for a way to get food cooked or reheated quickly without propane, charcoal, wood or a flame of any kind,” according to a product review in the May 2007 issue of Woodall’s Camping Life magazine.
Editor Stuart Bourdon reviewed the WaveBox® for Camping Life’s “Tested” products section. The review said the portable microwave is a good cooking and heating option for a range of outdoors enthusiasts.

“The WaveBox ($200) portable microwave offers the cooking ability of the built-in microwaves often offered as optional equipment in lightweight travel trailers, camper-vans and truck campers,” Bourdon wrote. “Its portability also makes it an excellent choice for tenters who are in campgrounds with electrical service or camp near their vehicle.”
The WaveBox® did a good job in cooking tests done by the magazine using the microwave’s retractable AC cord.


“The WaveBox performed admirably,” the review said. “Sporting a carry handle on the top of its 15x10x11 inch case, the WaveBox truly is a portable product.”

Bob Stimson, sales vice president for the WaveBox®, said the portable microwave will expand the cooking options for campers and outdoors enthusiasts. “That was a key focus when we designed the WaveBox® — to bring kitchen cooking power outdoors, and onto the open road.”
]]> http://www.thewavebox.com/news/newsdetails?newsID=17 joe.hanneman@strategis-one.com (Joe Hanneman) Sun, 24 Aug 2008 00:00:00 CST 10 Sissy Biggers, the witty host of an Internet-based cooking and entertainment program on MSN, provided perhaps the best television moment to date for the WaveBox® portable microwave when she said the WaveBox® has “made America a better place to camp.”
“A Big Life With Sissy Biggers,” a weekly broadband program produced by NBC Universal, paid a visit to the WaveBox® booth at the International Home & Housewares Show. Biggers engaged in her trademark humorous banter with Bob Stimson, sales vice president for the WaveBox®.

During the interview, Stimson explained how the WaveBox® can be powered by the “cigarette lighter” type power outlet in many vehices. “Whoa, whoa, whoa,” Biggers interrupted. “I can plug a microwave in my cigarette lighter? Bob, you’ve made America a better place to camp.”

“A Big Life” featured a dozen outdoors products on the show, including grills, an outdoor heater and LED patio lights. “A Big Life With Sissy Biggers” is available on demand on the Web at originals.msn.com/abiglife.

Biggers is a former producer and host from the Food Network, contributor to NBC’s Today show, and was the original host of ABC’s Exreme Makeover program. “A Big Life” is in its second season.
]]> http://www.thewavebox.com/news/newsdetails?newsID=17 joe.hanneman@strategis-one.com (Joe Hanneman) Sun, 24 Aug 2008 00:00:00 CST 11 The popular network Home & Garden Television (HGTV) features the WaveBox® brand portable microwave on a half-hour special on the best consumer products from the 2007 International Home & Housewares Show in Chicago.
“Mile upon mile and row upon row of state-of the-art housewares, most of which are being introduced to the world for the first time,” intones cohost Brandon Johnson as the HGTV program embarks on a tour of dozens of innovative new products from the International Home & Housewares Show.

HGTV features the WaveBox® in commercials promoting the half-hour special, first broadcast July 8 and set to re-air at least six times through November. The WaveBox® is also shown in short video teasers before and after commercial breaks in the program.

Shot at the WaveBox® trade show booth at Chicago’s McCormick Place on March 12, the WaveBox segment includes an interview with WaveBox® inventor Tim Frank, and a brief product demonstration.

“Are you ready for some convenient cooking on the go? Well then check this out,” Johnson says, standing at the WaveBox® booth. The segment details the microwave’s triple power options, compact size and easy portability. As he picks up the WaveBox®, Johnson remarks, “Wow. I can cook a feast in the middle of a campground.”

In addition to the television special, HGTV also includes the WaveBox® on its HGTV Marketplace, (marketplace.hgtv.com), an online catalog of products that have appeared on HGTV programs.
]]> http://www.thewavebox.com/news/newsdetails?newsID=17 joe.hanneman@strategis-one.com (Joe Hanneman) Sun, 24 Aug 2008 00:00:00 CST 12 In its inaugural appearance at the International Home & Housewares Show, the WaveBox® portable microwave was honored with a product design award for its innovation, aesthetics and impact on the marketplace. The WaveBox® was one of 25 products selected from more than 40,000 at the show for a “Design Defined” award.
“The purpose of the Design Defined program is to bring attention to those companies that have placed a premium on quality design,” said Phil Brandl, president of the International Housewares Association, which sponsors the annual housewares show.

Products at the show were evaluated by Design Finders, teams of young designers, experienced practitioners and educators from the Interdisciplinary Product Development Program at the University of Illinois-Chicago. Products were evaluated for design innovation, appearance, environmental responsibility, market impact and benefit to end users.

“It is a tremendous honor to be selected for the Design Defined award in our first year at the show,” said Tim Frank, inventor of the WaveBox. “It is a powerful validation of the tremendous feedback we’ve received from consumers.”
]]> http://www.thewavebox.com/news/newsdetails?newsID=17 joe.hanneman@strategis-one.com (Joe Hanneman) Sun, 24 Aug 2008 00:00:00 CST